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Can Chewing Facial Fitness Gum Help You Get a More Chiseled Jawline?

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Can Chewing Facial Fitness Gum Help You Get a More Chiseled Jawline?
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Can facial fitness gum really help change the appearance of your jawline? SolStock/Getty Images
  • People are chewing ‘Facial Fitness Gum’ in the hope it will give their jaws a more chiseled and defined appearance.
  • Chewing gum companies claim it allows them to tighten muscles. However, there’s little evidence to suggest it works.
  • Experts say excessive chewing could actually make your jaw appear more square-like and bulky
  • Aesthetic options are one way to achieve noticeable results; however, teen boys should remember that their bone structure is likely to change as they age.

Facial fitness gum is the latest in a long line of bizarre beauty trends gaining popularity on social media platforms like TikTok, and companies are capitalizing on the craze.

Brands like Rockjaw, Jawz Gum, and Stronger Gum are claiming their products can help “build the most attractive jawline” and “tone and tighten 57+ facial and neck muscles, anytime, anywhere.”

They claim that chewing these products is akin to a facial workout, as facial fitness gum is tougher than regular gum.

The popularity of these products, particularly among teen boys, is related to the “mewing” trend, which involves placing your tongue on the roof of your mouth to tighten the jaw muscles.

It’s also associated with “looksmaxxing,” the process of “maximizing” your looks so they more closely align with conventional beauty standards.

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However, health experts say there’s little evidence to suggest that facial fitness gum actually works.

Dr. Kieren Bong, cosmetic doctor and founder of Essence Medical Cosmetic Clinic, isn’t surprised by these claims but isn’t sold on their effectiveness.

“As a doctor, I find the claim that chewing gum defines the jawline oversimplified. While chewing gum can engage the jaw muscles, any resulting definition is likely minimal and varies between individuals,” he explained.

“It’s unsurprising that this claim is trending, given the public’s fascination with easy, noninvasive beauty solutions promoted on social media,” Bong added. “However, it’s essential to rely on scientifically backed methods for significant changes in appearance rather than quick fixes with limited evidence.”

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Likewise, Dr. Joel Kopelman, a facial plastic surgeon at Kopelman Aesthetic Surgery, says these claims should be approached with skepticism.

“Facial aesthetics are complex, and significant changes typically require more than just chewing gum,” he said.

The reasoning behind facial fitness gum?

“The trend is built on the concept that repetitive chewing motions can strengthen the muscles of the jaw and face, particularly the masseter muscles,” Kopelman explained. “Proponents argue that increased muscle tone in this area can create a more chiseled appearance.”

Bong compared it to how other parts of the body become more defined with regular exercise but notes that the impact on overall jawline definition is likely minimal.

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Research on the effectiveness of chewing gum for a more defined jawline is limited and inconclusive.

Bong said most scientific studies focus on chewing gum’s general benefits, such as improved concentration, stress relief, and oral health, rather than its impact on facial aesthetics.

“Relying on chewing gum alone is not supported by robust scientific evidence and may lead to unrealistic expectations,” he said.

Kopelman agreed.

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“Research in this area is sparse, and most of the claims are anecdotal rather than based on robust scientific data,” he said. “Strengthening the masseter muscles through chewing might result in some hypertrophy, but it’s unlikely to produce the dramatic changes some might expect.”

Ultimately, Kopelman said the primary reason chewing gum is unlikely to yield a more defined jawline is that facial aesthetics are influenced by a combination of bone structure, skin quality, and fat distribution, not just muscle tone.

“While chewing gum might strengthen the masseter muscles, it won’t change the underlying bone structure or significantly reduce facial fat,” he said.

Additionally, he warned that excessive chewing can lead to overdeveloped masseters, which might not be aesthetically desirable and can sometimes lead to a more square or bulky jaw rather than a defined one.

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Both experts agreed that chewing gum is unlikely to give you a defined jaw, but what are there more effective ways to achieve this result?

Kopelman said lasting and significant changes in facial aesthetics often require more than simple at-home remedies.

However, there are a few things you can do.

You shouldn’t underestimate the importance of a healthy diet and exercise.

“Maintaining a healthy diet and regular exercise routine can reduce overall body fat, including facial fat, contributing to a more defined jawline,” Kopelman said.

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Taking good care of your skin is another way to achieve a tauter appearance. “Proper hydration and skin care routines can improve skin elasticity and firmness, contributing to a more defined look,” says Bong.

These habits may trigger subtle changes. However, it’s difficult to achieve noticeable results without aesthetic interventions.

Kopelman says noninvasive treatments like Ultherapy or radiofrequency can help tighten the skin around the jawline.

Meanwhile, the strategic use of dermal fillers can enhance the jawline by adding volume and definition.

A popular choice is Botox.

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“Botox injections can slim the jawline by reducing the size of the masseter muscles, especially in individuals with hypertrophic masseters,” Kopelman explains.

While aesthetic treatments are the most effective option, they are likely not the right choice for teen boys whose features are still developing.

It’s also important to note that the legal age for dermal fillers and Botox in the United States is 18.

Very limited research supports the claim that chewing gum gives you a more chiseled jawline.

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In fact, experts say excessive chewing could have the opposite effect, making your jaw appear more square or bulky.

Facial exercises and aesthetic treatments are effective ways to add definition to your jawline. However, it’s important for teen boys to remember that their bone structure is likely to change as they age.

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Reward yourself by exercising regularly at One to One Fitness | CWRU Newsroom | Case Western Reserve University

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Reward yourself by exercising regularly at One to One Fitness | CWRU Newsroom | Case Western Reserve University

Now is the time to recommit to your health in time to feel your best for all your summer activities! One to One Fitness Center offers several ways to save in March.

Members of the Case Western Reserve University community can take advantage of sign-up specials designed to reward themselves for creating healthy habits.

Individuals can get 50% off the initiation fee (regularly $50 plus tax) and earn back what they do pay by exercising eight or more days in both April and May. Learn more online about this deal on initiation fees.

Students also can get additional savings:

  • Graduate students who are enrolled for the spring semester receive summer membership free.
  • With Spartan Shape Up memberships, affiliate students pay just $40 per month for membership from now through May, and no initiation fee or security deposit is required.
  • Students also can pay $44 plus tax per month with a month-to-month, ongoing plan. No initiation fee or security deposit required.

One to One Fitness Center, owned and operated by CWRU, is known for offering personal, professional, friendly and clean services. Memberships include full access to the 28,000-square-foot fitness center, group exercise classes, validated parking in Lot 53, towel and locker service, and member discounts on programs and services.

Members also can add their spouse or partner to their account for $30 plus tax per month. The center also offers personal training, Pilates Reformer, massage therapy and sound bath therapy, swim lessons, and more.

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Visit the One to One Fitness Center website, email onetoone@case.edu or call 216.368.1121 for more information.

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A 3-Step Plan to Give Your Diet, Fitness Routine and Mindset a Reset for Spring

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A 3-Step Plan to Give Your Diet, Fitness Routine and Mindset a Reset for Spring

To help you do this, we’ve tapped our Start TODAY experts for simple tips to lighten up meals, move in ways that boost metabolism and and refocus our mindset to get motivated to keep working toward your goals. Apply their strategies and finish the month feeling lighter, more energized and motivated to move forward. Here’s the plan to make it happen:

>>Download the 31-day calendar here

31-Day HIIT & Walking Challenge

This month’s workout plan is focused on short workouts that pack a punch. “HIIT workouts give you a bigger bang for your workout buck! They provide a more efficient workout because you’re alternating the pace and intensity rather than sticking to a steady, moderate pace,” says Mansour. “Changing things up with HIIT prevents boredom and keeps your muscles guessing. This is how we can get the body to change — whether that change is speeding up your metabolism, burning more calories, building muscle, losing weight, or just improving overall health — keeping your body guessing is the magic ticket to seeing results!”

Active recovery days include stretching to improve flexibility and walking for a cardiovascular workout that aids muscle recovery. When weather permits, Mansour encourages people to get outside on walking days. “Walking outdoors isn’t just a workout, it’s a chance to breathe in fresh air and get out of the house to change your environment,” she says. “Each time you go outside on a walk, even if you go on the same path, you’ll see or feel something different. Maybe it’s a change in weather, plants or flowers, people or things. Prioritizing taking your walk outside can hugely benefit your mental health. Getting out of your regular environment and into nature can be a form of meditation, too.”

Get the full 31-day workout plan with unique workouts sent to you daily — plus, walking podcasts, healthy spring recipes and mindfulness tools — in the Start TODAY app!

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Start TODAY Spring Asparagus Pasta recipe
Lighten up comfort food favorites by adding seasonal ingredients, like in this Spring Asparagus Pasta.

3 Simple Spring Diet Tips

In addition to mixing up your workout routine, use spring as an opportunity to start lightening up your meals by packing them with seasonal ingredients. Start TODAY dietitian Natalie Rizzo shares her top tips:

  1. Incorporate more seasonal foods. After a long winter of eating the same foods, your palate is ready for a change! Aim to add at least one spring fruit or vegetable to your meals each day, like asparagus, peas, spinach, radishes, citrus or strawberries. This Spring Asparagus Pasta is a simple weeknight dinner that feels both light and comforting. Seasonal produce is fresher, more flavorful, and an easy way to naturally boost vitamins and fiber. Plus, seasonal produce is more affordable than other items in the produce section.
  2. Use fresh herbs to brighten up your dishes. Fresh herbs like basil, cilantro, parsley, mint, or dill can instantly upgrade simple meals without extra salt or heavy sauces. Sprinkle them on salads, roasted veggies, eggs, soups, or grain bowls for a burst of spring flavor. Cilantro is the perfect finish to this Mexican Stuffed Sweet Potato, while herbs are blended into cottage cheese in this Herby Cottage Cheese Toast with Tomato recipe for a pop of fresh flavor.
  3. Shift from heavy comfort meals to balanced plates. As the weather warms up, it’s time to move away from heavy comfort foods and embrace lightened up spring dishes. Build plates with a mix of lean protein, whole grains or starchy veggies, and plenty of colorful produce. Think roasted veggie grain bowls, hearty salads like this BBQ Chicken Quinoa Salad, or simple stir-fries instead of creamy casseroles or heavy stews.
Start TODAY Mexican Stuffed Sweet Potato
A sprinkle of fresh cilantro is the perfect finish to this Mexican Stuffed Sweet Potato.

Spring Clean Your Mindset with This Mental Health Exercise

Yes, we are working to propel ourselves forward toward our health goals, but an important part of that process is slowing down and reflecting.

Getting permission not to rush in a world that feels like it’s moving faster than we can keep up is a reminder that most of us need.

Yasmine Cheyenne, start TODAY mindfulness expert

“Getting permission not to rush in a world that feels like it’s moving faster than we can keep up is a reminder that most of us need, but how often would we admit that?” says Cheyenne. “ When the to-do list feels long, and we’re trying to get everything done, we often say the opposite, disregarding how we feel, and push ourselves. Yes, we all have deadlines and things that need to be done. But we also need the reminder to take care while handling our responsibilities.”

This can be easier said than done. So Cheyenne offers up a simple exercise to help: Write down the words you need to hear each day to make yourself a priority and work toward your goals. Put them somewhere you see often, like your fridge or bathroom mirror, and recite them out loud daily.

“This is a perfect example of a reminder that seems small, but can come at the perfect time and help us care for ourselves,” she explains. “One of my favorite examples is: Take it slow and don’t rush, your nervous system deserves peace.”

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“When you tell yourself the thing you’ve been needing to hear, it allows you to admit the quiet rumbling within you and take the steps you need. It might be admitting ‘I’m tired and will give myself an early night this week.’ Or you’re saying ‘I’m so proud of the way I’ve committed to moving my body everyday.’ Whether you’re cheering yourself on or reminding yourself of what you need, we don’t always slow down enough to hear what we need from ourselves, and this practice is a great way to start.”

Talking out loud to yourself may feel strange at first, but Cheyenne says over time it will help shift your mindset and translate those words into action. “When we hear ourselves recite these words, it’s like we’re planting positive seeds within us. The more we say what we need, the more we remember it, and we’re more likely to follow through and care for ourselves,” she says. “Our actions really start with the words we say to ourselves. Reading them out loud helps us rewire the way we talk to ourselves and that inner shift is exactly what opens the door to transformation.”

Join our live “Spring Reset Workshop” on March 22 to get one-on-one coaching from Yasmine Cheyenne and connect with other Start TODAY members. Sign up here!

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Exercise scientist says ‘eating more’ is key to losing weight in perimenopause – here’s why

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Exercise scientist says ‘eating more’ is key to losing weight in perimenopause – here’s why

If you’ve ever wanted to lose weight, you’ve probably heard the phrase ‘calories in versus calories out’. While it’s true to a degree, losing weight in menopause isn’t about eating less, but rather eating differently.

Speaking to fitness coach Loretta Hogg, Dr Stacy Sims says: “One of the first things that women often do, because we grew up in an era of calories in, calories out, less calories means fat loss. That is not true because if you are not eating enough, your body holds on to fat.”

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