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Manchester United aiming to win Premier League title by 2028, CEO tells staff

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Manchester United aiming to win Premier League title by 2028, CEO tells staff

Manchester United chief executive Omar Berrada has told staff that the aim is to win the Premier League title in 2028, for the 150th anniversary of the club being formed.

Berrada, who officially joined from rivals Manchester City in June, addressed employees during a meeting at Old Trafford last Wednesday and mapped out the ambitions shared by Sir Jim Ratcliffe and the football hierarchy.

Berrada informed staff of “Project 150” — so called because it coincides with the major milestone of United’s existence. The club was founded, as Newton Heath, in 1878, before changing its name to Manchester United in 1902.

That defined goal puts into context the work required on the team, with United currently 11th in the Premier League after two wins, one draw and two defeats. United also drew their opening game in the Europa League to FC Twente, the lowest-ranked side they will face at Old Trafford in the competition.

Berrada also spoke about the women’s team winning their first title by that year, in equal prominence. He tried to strike an aspirational tone, accepting it would take lots of hard work, rather than come across bullish.

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Berrada’s bold statements were received by an audience of staffers in a mixed mood in the wake of the the job cuts that are seeing the 1,000-strong workforce reduced by a quarter. People who have been at the club for several years have departed, prompting feelings of upset and despondency, while others are energised at the prospect of the club becoming more driven by sporting objectives.

Ratcliffe’s arrival triggered the redundancies as a means of saving money the club says, but his main motivation is on United winning major silverware again. In his first round of media interviews in February after securing his 27.7 per cent investment he brought up the 150-year anniversary.

“It’s not a 10-year plan. The fans would run out of patience if it was a 10-year plan. But it’s certainly a three-year plan to get there,” he said.

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“To think that we’re going to be playing football as good as Manchester City played against Real Madrid last season by next year is not sensible. And if we give people false expectations, then they will get disappointed. So the key thing is our trajectory, so that people can see that we’re making progress.


United’s new hierarchy have mapped out their ambitions (Chris Brunskill/Fantasista/Getty Images)

“I think it’s the club’s 150-year anniversary in 2028… if our trajectory is leading to a very good place in that sort of timeframe then we’d be very happy with that. Because it’s not easy to turn Manchester United into the world’s best football team.

“The ultimate target for Manchester United — and it’s always going to be thus, really — is that we should be challenging for the Premier League and challenging for the Champions League. It’s one of the biggest clubs in the world.”

Ahead of the Liverpool game earlier this month, which United lost 3-0, Berrada and Dan Ashworth, the club’s newly-appointed sporting director, addressed the media.

“Erik has our full backing and we have worked very closely together in this transfer window,” Berrada said. “We’re going to continue working very closely with him to help him get the best results out of the team. Do we still believe in Erik? Absolutely. We think Erik is the right coach for us and we’re fully backing him.”

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Speaking before United’s return to Premier League action against Tottenham Hotspur on Sunday, Ten Hag said: “We are working and progressing. We have to sign players but we made a choice to sign very young players.

“Last year (Rasmus) Hojlund, this year (Joshua) Zirkzee, Leny Yoro. We believe in them, this moment and also for the future, and we have to build them. We have to work with the squad and that takes time.

“Also I am impatient and I want to go straight forward but also we had success in the last two seasons and we have to work hard to bring more success.”

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Analysing Ashworth and Berrada’s Man Utd transfer briefing – ‘Erik has our full backing’

(Ash Donelon/Manchester United via Getty Images)

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Book Review: ‘America, U.S.A.,’ by Eddie S. Glaude Jr.

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Book Review: ‘America, U.S.A.,’ by Eddie S. Glaude Jr.

AMERICA, U.S.A.: How Race Shadows the Nation’s Anniversaries, by Eddie S. Glaude Jr.


For those of us in the national memory-keeping business, anniversaries hold near-totemic power. Satisfyingly round units of time, ideally bearing fancy, Latin-derived names, serve as the overburdened pegs on which to hang think pieces and museum exhibits, revisionist documentaries and maudlin public ceremonies. The arbitrary nature of such occasions is precisely what gives them their charge, inviting us to set aside complacency and submit to a comprehensive check-in.

In his new book, “America, U.S.A.,” Eddie S. Glaude Jr. presents an intriguing variation on the genre, seeing the country’s 250th birthday as an anniversary of anniversaries: 50 years since the malaise-ridden, schlock-heavy Bicentennial. A century since the subdued Prohibition-era Sesquicentennial. A century and a half since telegraphed reports of George Armstrong Custer’s defeat by the Lakota and Cheyenne at Little Bighorn rudely interrupted the Gilded Age Republic’s 100th birthday party.

If an anniversary offers a snapshot of a moment, the core of Glaude’s book is an old-timey photo album, a collection of notable episodes from earlier national reckonings, long-ago glances in the mirror. An estimable scholar of Black history, politics and religion at Princeton — best known for “Begin Again,” his 2020 meditation on James Baldwin’s relevance for our times — Glaude focuses, as his subtitle puts it, on “how race shadows the nation’s anniversaries.”

Such celebrations, he contends, have never really been the moments for honest self-reflection they are often advertised to be. Instead, the nation usually shatters the mirror, refusing to accept what it prefers not to see. “American anniversaries are often moments to turn a blind eye to the evils of the past and the present,” Glaude writes, “to suppress the fact of America’s divided soul.”

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It’s a clever concept, and, needless to say, perfectly timed. Last year, Glaude notes, the Trump administration executed a hostile takeover of the government’s studiously bipartisan 250th anniversary planning. It is now preparing a program that is certain to conceal more than it reveals about the country ostensibly being celebrated.

Glaude, in no mood for celebration, argues that such omissions and evasions also defined commemorations in the past. In 1875, Frederick Douglass predicted “one grand Centennial hosannah of peace and good will to all the white race of this country.” He was right: The nation reached 100 years old at a crucial moment in the post-Civil War fight over racial equality, with white Northerners ready to give up on Southern Reconstruction. The occasion would help the once-warring sections to reunite around a shared commitment to white supremacy. On May 10, 1876, at the opening of the Centennial Exposition in Philadelphia, the police tried to bar Douglass from the grandstand, until a white politician vouched for him.

The 150th anniversary came soon after a resurgent Ku Klux Klan successfully pushed for a restrictive immigration law aimed at keeping America a “Nordic” nation. At the lavishly funded, lightly attended celebrations in Philadelphia, Black veterans of World War I were excluded from marching in the opening parade. A writer with The Associated Negro Press wondered “what was in the breast of those black men who fought to make America safe for Democracy and on Monday stood on the sidelines, forgotten, as the Nordic strode by in all his vain pride.”

By 1976, when the nation marked its Bicentennial, the violence of the ’60s had destroyed any semblance of consensus. Vietnam and Watergate had eroded trust in the government. The commission initially tasked with organizing the anniversary was disbanded amid reports of corruption. Corporations filled the vacuum, Glaude explains, with “star-spangled whoopee cushions; patriotic toilet seats; Liberty hamburgers; red, white and blue beer cans.” The author, around 8 years old at the time, dimly remembers donning a pair of tricolor trousers.

A half-century later, Glaude is refreshingly honest about the depths of his despair. “I do not love America, and never have, especially now,” he writes in one of the more startling opening sentences I’ve read in some time. He dismisses this year’s Semiquincentennial as reaching back “to a storybook America that requires either the banishment of Black people from view or the reduction of our role in the country’s history, so as to affirm America’s ongoing quest to be a more perfect union.”

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Undoubtedly true. But Trump doesn’t own the country, at least not yet, nor the 250th anniversary of one of the most radically liberatory and confusingly contradictory events in world history — an inspiration, as Glaude shows, even to critical observers of the American experiment, like Douglass. Far from the revanchist MAGA-palooza in Washington, I suspect this summer’s unasked-for invitation to national soul-searching may surprise us yet.

Despite his despair, Glaude concludes that “the past still offers resources for us to freedom-dream.” So, too, does this book.


AMERICA, U.S.A.: How Race Shadows the Nation’s Anniversaries | By Eddie S. Glaude Jr. | Crown | 270 pp. | $31

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Summer’s Best Beach Reads

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Summer’s Best Beach Reads

Moore is a dependable ingredient in any summer reading soufflé. Her airy novels accomplish what they came to do: entertain and transport, without the pyrotechnics of, say, books that eschew quotation marks. In “Down With the Shipmans,” three sisters, laden with baggage, converge on their late mother’s beach cottage, only to learn that their father and his much younger wife are planning to sell the place.

The stakes are high, the drama is juicy and the views are sublime. Moore even provides two beach dogs — Leo (an unruly pit bull mix) and Cinnamon (“golden retriever, red bandanna, long pink tongue”) — to keep things lively. (Comes out June 2)

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Video: The A.I. threat to audiobooks

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Video: The A.I. threat to audiobooks

new video loaded: The A.I. threat to audiobooks

Artificial intelligence has made pirated audiobooks faster to make and harder to detect. Our reporter Alexandra Alter tells us about the latest threat to the publishing industry.

By Alexandra Alter, Léo Hamelin and Laura Salaberry

May 20, 2026

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