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Retail therapy: Inside the business shift at L&T Finance

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Retail therapy: Inside the business shift at L&T Finance

Roy, a financial sector professional with over two decades of banking experience, has been brought in to change the way the non-banking subsidiary of Larsen & Toubro, the eponymous builder of roads and bridges, does business, and make it as nimble and efficient as a fintech.

Despite the parentage of the engineering giant, in many eyes, L&T Finance has yet to distinctly carve out a space of its own in the financing arena. Indeed, the parent, if anything, has been displeased by the middling performance of the lender over the years.

In February 2022, at a press conference to announce that L&T Finance was exiting the wholesale loans business (funding infrastructure and real estate projects), then L&T chairman A.M. Naik had said, “Over a number of years, the only (L&T Group) company which has not performed and is publicly listed is L&T Finance…Our own board members are saying, to me at least, that greater L&T involvement is desirable so that we can drive the ideas and strategies that we want to implement in L&T Finance.”

Naik was not exaggerating.

Even after being in business for three decades, L&T Finance remains lower down the NBFC pecking order. Its total loan book, almost all (94%) of it retail (personal, home, two-wheeler loans, etc.), stood at 85,565 crore at the end of 2023-24.

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Mahindra Finance, which started three years before L&T Finance, in 1991, is well ahead with assets under management (AUM) of 1 trillion at the end of the last fiscal year. Bajaj Finance, which started out in 1987 as Bajaj Auto Finance Ltd, an NBFC focusing on two- and three-wheeler finance, has eclipsed them both with an AUM of 3.3 trillion as of 2023-24.

L&T Finance’s price-to-book value (a measure that compares a company’s market value to its book value), at 1.97, lags peers Shriram Finance (2.17) and Bajaj Finance (5.68), though it is higher than Mahindra Finance’s 1.83, according to data from Bloomberg. In 2023-24, its return on assets—a key profitability metric—stood at 2.23%, again behind Bajaj Finance and Shriram Finance.

Junking Wholesale Loans

A large part of L&T Finance’s lacklustre performance is being blamed on its earlier focus on wholesale loans. Data from Crisil shows that these loans formed 62% of its portfolio as of 31 March 2016. According to equity analysts, that concentration was a result of the parent’s presence in those segments and the focus of the group as a whole on infrastructure.

In August 2022, not long after the press conference mentioned earlier, Naik told shareholders at L&T’s annual general meeting that steps were being taken to make the NBFC a healthier company. “We had very bad NPAs, particularly in the wholesale and realty businesses. We…are constantly looking for some of these sectors to sell, even if necessary at losses, and concentrate more on retail,” he said.

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A file photo of A. M. Naik. He was associated with L&T for nearly six decades.

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A file photo of A. M. Naik. He was associated with L&T for nearly six decades.

Clearly, the wholesale business was a bad memory that the group wanted to leave behind as quickly as possible.

In June last year, The Economic Times reported that L&T Finance had invited bids from asset reconstruction companies for non-performing wholesale loans to the tune of 3,022 crore, across 10 accounts, mostly in the real estate sector.

As of 31 March, its wholesale book had shrunk 72% to 5,528 crore, from 19,512 crore in the previous fiscal year. And as of the June quarter of 2024-25, it had been pared to 4.8% of the overall loan book.

While it has had a modest retail book over the years, the company is now concentrating entirely on retail loans. A part of the shift toward retail happened under former chief executive officer (CEO) Dinanath Dubhashi, who retired in April, after spending 16 years at L&T Finance. The group is now banking on Roy, a former consumer banking and payments professional from ICICI Bank, to turn its fortunes around. He joined L&T Finance as its chief operating officer in July 2023 and took over the CEO role in January.

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Five-pillar Strategy

“For the first six months, I focused on nothing but business,” said Roy, an avid wildlife photographer whose corner office on the eighth floor is full of photographs of tigers shot on his camera. “Dinanath gave me a free hand. The objective was to streamline the business and focus on performance delivery both in terms of credit cost and topline,” Roy told Mint.

As part of the effort to put the financier on a high-growth trajectory, the management has drawn up a five-pillar strategy, which was announced in October. The five pillars are: raising brand visibility, enhancing customer acquisition, sharpening credit underwriting; building a futuristic digital architecture and building capabilities.

L&T Finance’s management has drawn up a five-pillar strategy to speed up growth.

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L&T Finance’s management has drawn up a five-pillar strategy to speed up growth.

Roy quickly realized that the company needed to improve its brand recall and visibility. “I had noticed something from outside and it was also part of my discussion with SNS (L&T chairman and managing director S.N. Subramanyam) when I was going through the process of coming on board,” said Roy. “I realized that the L&T brand name is reasonably well known and well respected in urban India, but L&T Finance was thought to be predominantly rural.”

The numbers, however, show that L&T Finance’s rural leaning is a matter of perception. Rural and urban retail loans account for an equal share of the bank’s total retail loan book of 80,000 crore today.

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I realized that the L&T brand name is reasonably well known in urban India, but L&T Finance was thought to be predominantly rural.
—Sudipta Roy

But Roy found that the brand recall and presence in urban areas was “literally next to nothing”.

Brand association is a critical aspect for Roy. While Bajaj Finance is known for its consumer durable finance, Mahindra Finance is associated with financing tractors and Shriram Finance, with used vehicles. L&T Finance, on the other hand, is not associated with any specific aspect. According to Roy, the NBFC’s three fulcrum businesses are micro-loans, tractor finance and two-wheeler finance. He therefore wants the company to be known as a diversified NBFC that “straddles both rural and urban businesses with equal ease”.

Using AI and ML

The new CEO is extremely excited about some of the technological changes at L&T Finance. There is ‘Project Cyclops’ for instance, named after the one-eyed Greek mythological figure, which was announced in a statement last month. A credit risk assessment and automated decision-making digital credit engine, Project Cyclops uses Artificial Intelligence (AI) and Machine Learning (ML) to determine the repayment capability and credit quality of potential customers.

Project Cyclops is a “three-dimensional credit engine” developed internally by a team of 100 developers, said Roy. “Since it was done internally, the cost was about 5 crore,” he told Mint.

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How will it help? He explained that most of L&T Finance’s revenue comes from high-velocity credit businesses where quick decisions need to be made. “For instance, if a customer comes to a two-wheeler dealership and a lender doesn’t finalize whether it will finance within 30 minutes, he/she goes elsewhere,” said Roy. The new credit engine is expected to enable quick and correct decisions on who the company is lending to, especially microfinance customers, and those who are ‘new to credit’ (first-time borrowers).

“Nothing escapes Cyclops,” said Roy. “Our technology team has been working nonstop for the last 45 days to deliver it…We pushed it into beta mode (user testing to identify bugs) on 18 June and are currently using it in 25 two-wheeler dealerships. Over the next 45 days, we will scale it up to 100% of two-wheeler loans.”

After the two-wheeler business, Cyclops will be used in tractor financing, small business loans and finally for mortgages and personal loans. The financier expects Cyclops to improve underwriting standards in the sanctioning of loans.

Decent Start

Have the change in guard and the five-pillar strategy worked? While it is early to say so decisively, there has been a visible improvement in numbers. According to Roy, about a year ago, L&T Finance disbursed between 550-600 crore of two-wheeler loans every month; it now clocks 900-1,000 crore. Moreover, from 37% in the June quarter last year, the share of prime (better-rated) customers in two-wheeler loan disbursals had grown to 50% by the end of 2023-24.

L&T Finance disburses between  <span class=₹900 crore and 1,000 crore of two-wheeler loans every month. ” title=”L&T Finance disburses between ₹900 crore and 1,000 crore of two-wheeler loans every month. “>

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L&T Finance disburses between 900 crore and 1,000 crore of two-wheeler loans every month.

“It has been going up for close to three quarters now and is serving us well…Our bounce rates (defaults in paying equated monthly instalments) are showing signs of improvement,” said Roy.

In aggregate mortgages and loans against property, it used to do 550-600 crore every month; now it does close to 900 crore. In rural business finance, the needle has moved from 1,550-1,600 crore last year to 1,900-2,000 crore per month now.

“We plan to grow our retail book to 2 trillion in another four years, by 2027-28,” said Roy. Currently, Federal Bank and Yes Bank have loan books close to this size.

Analysts are upbeat on the company’s push towards retail loans and the move away from wholesale credit. “There have been changes in organization structure, product mix and investments in technology at L&T Finance. We continue to remain bullish on the company and believe all these changes in the organization should eventually lead to balance sheet growth,” said Kaitav Shah, lead BFSI analyst, Anand Rathi Institutional Equities.

Others had similar things to say. According to analysts at JM Financial Institutional Securities Ltd, a combination of factors would allow the lender to report strong returns. These include its shift from wholesale to a high-return retail book; stable asset quality metrics from the thinning of its legacy wholesale book and continuous strengthening of underwriting metrics; and strategic investments in “futuristic technology”.

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Tighter Regulation

While aiming for growth, the company also has to navigate a stricter regulatory environment. In September 2022, the RBI classified L&T Finance as an upper-layer NBFC. RBI regulations classify NBFCs into four layers—base, middle, upper, top—based on their size, activity and perceived risks. According to the central bank, once an NBFC is classified as being in the upper layer, “it shall be subject to enhanced regulatory requirement, at least for a period of five years from its classification in the layer”.

The upper layer comprises prominent names such as Tata Sons, LIC Housing Finance and Shriram Finance. For some of the upper-layer NBFCs, the classification came as a challenge since norms mandated them to go public within three years of being identified as one. A few, such as Piramal Capital and Housing Finance, and Aditya Birla Finance, have tried to sidestep it by announcing mergers with their listed parents.

In September 2022, the RBI classified L&T Finance as an upper layer NBFC.

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In September 2022, the RBI classified L&T Finance as an upper layer NBFC. (Bloomberg)

L&T Finance faced a similar problem. While L&T Finance Holdings, the holding company, was listed, L&T Finance, which appeared on the RBI upper layer list, wasn’t. Last December, the company went through an internal restructuring that avoided listing L&T Finance separately.

Under the merger agreement, L&T Finance, L&T Infra Credit and L&T Mutual Fund Trustee were merged into L&T Finance Holdings Ltd (LTFH) and the new entity has also been named L&T Finance.

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Roy believes there has been a harmonization of regulations between banks and upper-layer NBFCs. “We do not consider ourselves different from banks. And that is the message that I have given to the team: consider that you are a bank; consider that the same regulatory standards apply to you and consider yourselves to hold the standard that a bank is expected to hold.”

Interestingly, at one time L&T Finance had ambitions of becoming a bank but decided against it after the RBI made it clear that it would not be giving licences to conglomerates.

The RBI raised the level of capital that banks need to set aside for retail loans and loans to NBFCs, raising risk weights by 25 percentage points to 125%.

On another front, the financier will face a challenging environment as the NBFC sector is staring at a slowdown in growth today. Some of this is the result of the RBI raising the level of capital that banks need to set aside for retail loans and loans to NBFCs, raising risk weights by 25 percentage points to 125%, in an effort to curb their growth and lower the systemic risk. According to estimates by rating agency Icra, 2024-25 growth in AUM is likely to moderate to 17-19% in the base case and 14-16% in the stress cases.

“The unsecured consumer loans segment would be the most impacted and may face a sharp reduction in the growth rates in FY25 after many years of sustained robust growth,” Icra stated in April. “On the other hand, LAP/SME & MFI (loan against property/small and medium business and microfinance) loans, which also drove growth in the last two years, would continue to maintain healthy growth,” it added.

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That said, Roy is optimistic about delivering the goods. “As a nonbanking financial services company, we are far more agile (than a bank). We are far more nimble and are able to do things much faster.” He has made a steady start, but it will take much more to catapult L&T Finance into the top league.

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Amid market volatility, investors await Finance Minister Nirmala Sitharaman's 7th Union Budget | Business Insider India

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Amid market volatility, investors await Finance Minister Nirmala Sitharaman's 7th Union Budget | Business Insider India
New Delhi [India], July 21 (ANI): As the highly-anticipated Union Budget week commences on Monday, investors’ sentiments in the equity market will be driven by the announcements made by Finance Minister Nirmala Sitharaman.

Finance Minister Sitharaman will present her seventh consecutive Union Budget on July 23.

Last week, the Indian stock markets closed nearly unchanged after a period of strong gains, buoyed by positive global cues and a promising start to the earnings season. However, profit-taking on Friday erased earlier advances, leaving the Nifty index at 24,530.90 after reaching a high of 24,854.80.

In the past week, sectoral stocks in FMCG and IT sectors maintained their upward momentum, while sectors like metal, energy, and media saw declines. Broader indices also slipped, experiencing losses between 2.2 percent and 2.9 percent.

Interestingly, the market has historically reacted enthusiastically to the budget, as per BSE data. Between 2016 and the last interim budget announced in February, the market generally rose, except for the Union Budget of 2018, which saw a decline from 35,906.66 to 35,066.75, a drop of 8839.91 points.

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The highest jump was observed the day after the Union Budget announcement in 2021, when the Sensex rose by 1197.11 points, reaching 49,797.72 from the budget day figure of 48,600.61.

Other significant increases were seen in 2017 with 777.35 points, 2018 with 84.97 points, the interim budget in February 2019 with 113.31 points, June 2019 with 792.82 points, 2020 with 136.78 points, 2021 with 1197.11 points, 2022 with 695.76 points, 2023 with 224.16 points, and 2024 with 440.33 points a day after the budget announcements.

Meanwhile, foreign portfolio investors infused Rs 15,420 crore into the Indian equity market, according to data from the National Securities Depository.

The net investment by foreign portfolio investors (FPI) surged to Rs 30,772 crore so far in July, indicating strong buying by foreign investors.

Market experts suggest that foreign investors are investing in Indian markets amid a weakening dollar and bond yields. If this trend continues, foreign investment will likely persist.

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In the coming week, investors’ sentiments will also be influenced by the April-June quarter results for fiscal 2024-25, foreign fund inflow, crude oil prices, global cues, and other data.

“Looking ahead, the upcoming week holds significant importance for both equity markets and the overall economy. The Finance Minister will present the government’s first budget on Tuesday, July 23, expected to largely follow the interim budget. Globally, US markets are also undergoing profit-taking after a strong surge, influencing market sentiments,” said Ajit Mishra, SVP, Research, Religare Broking Ltd.

“Market reactions will hinge on earnings reports from major players like Reliance Industries and HDFC Bank early in the week, before shifting focus to the Union Budget. Increased volatility is anticipated in subsequent sessions,” he added.

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Finance guru reveals the simple steps ordinary Americans need to take to make their first $1M

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Finance guru reveals the simple steps ordinary Americans need to take to make their first M

Professional financial strategist Dave Ramsey has revealed that normal Americans can become millionaires by investing consistently in growth stock and by paying off their homes.

Between November 17, 2017 and January 31, 2018, his company, Ramsey Solutions, surveyed over 10,000 millionaires across the country, which he claimed was the largest of its kind. 

After reviewing the results, Ramsey, who also hosts a nationally syndicated finance-themed radio show, said he identified two straightforward ways that normal people can amass immense wealth.

The first key to becoming a millionaire is to invest routinely in growth-focused mutual funds.

Professional financial strategist Dave Ramsey has revealed that normal Americans can become millionaires by investing consistently in growth stock and by paying off their homes

Between November 17, 2017 and January 31, 2018, his company, Ramsey Solutions, surveyed over 10,000 millionaires across the country, which he claimed was the largest of its kind

Between November 17, 2017 and January 31, 2018, his company, Ramsey Solutions, surveyed over 10,000 millionaires across the country, which he claimed was the largest of its kind

In Ramsey’s survey, eight out of the ten millionaires interviewed said that they invested in their company’s 401(k) plan. 

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Among the surveyed millionaires, 75 percent of them claimed that investing over a long duration was one of the chief sources of their wealth. 

In a video from The Ramsey Show, the financial guru put it bluntly: ”There’s two things that really cause people to get their first $1 million to $5 million in net worth.’

He continued: ‘The two primary things are they invest steadily in their retirement plans and good growth-stock mutual funds, like 401K and Roth IRA.’

According to moneywise, growth mutual funds have performed remarkably well in recent years. 

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If an individual invested $10,000 in the Fidelity Growth Company Fund ten years ago, that initial sum of money would now be worth well over $56,000 today, which is a compounded average annual growth rate of 18.8 percent. 

The fund boasts some of the most successful tech stocks of the past decade, including Apple and Nvidia.

A smart and prudent investor with a remunerative job could have used this fund to become a millionaire, moneywise pointed out. 

If the Fidelity Fund maintained its 18.8 percent growth rate, someone earning $100,000 could set aside 10 percent of their salary and invest it in the fund. Over eighteen years, the investor could amass $1.1 million.

The second critical step an ordinary person can take to become a millionaire is to pay off their home.

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The first key to becoming a millionaire is to invest routinely in growth-focused mutual funds

The first key to becoming a millionaire is to invest routinely in growth-focused mutual funds

‘They pay off their home,’ Ramsey said, simply.

According to Ramsey Solutions, the average millionaire paid off their home in only 10.2 years.

In 2022, the proportion of mortgage-free U.S. homes soared to a record high- just short of 40 percent, according to moneywise. 

From 2012 to 2022, the rate of mortgage-free homeownership jumped an impressive five percentage points.

Possession of property is a significant means of acquiring wealth for average Americans.

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This step has become more difficult to accomplish in recent years, though.

The second critical step an ordinary person can take to become a millionaire is to pay off their home

The second critical step an ordinary person can take to become a millionaire is to pay off their home

In 2022, the housing costs of roughly 12 million renter households surpassed half their income, according to moneywise. 

With expenses so high, it has become challenging for ordinary Americans to stow away enough of their savings to make a down payment. 

This difficulty has been aggravated by higher mortgage rates. Additionally, there is a dearth of housing units. According to Pew, there is a shortage of four million to seven million units.

In order to make their first $1 million, ordinary Americans will most likely have an easier time investing in mutual funds than they will paying off their homes.   

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CMG Financial Mortgage Review 2024

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CMG Financial Mortgage Review 2024

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate mortgages to write unbiased product reviews.

CMG Financial is a good mortgage lender that offers some less common and unique types of mortgages, including an offset mortgage. It also has down payment assistance and ranks high in customer satisfaction. But its average rates are slightly high. 

CMG Financial

Insider’s Rating
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A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
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4.24/5


Types of Loans Offered

Conforming, jumbo, FHA, VA, USDA, renovation, HELOC, reverse mortgages, offset mortgage, All In One Loan™

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Pros
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Unique mortgage offerings
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $6,000 in down payment assistance for eligible borrowers
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. High customer satisfaction ratings
Cons
  • con icon Two crossed lines that form an ‘X’. Average rates are slightly high
  • con icon Two crossed lines that form an ‘X’. Doesn’t display current rates online

Product Details
  • Offers home loans in all 50 US states and Washington, DC
  • Minimum credit score and down payment displayed are for conforming mortgages
  • Has branches in every state except Alaska, Kansas, Kentucky, North Dakota, and West Virginia

CMG Financial Basics

Nationwide Lending

CMG Financial offers mortgages in all 50 U.S. states. You can apply for a mortgage online or get started over the phone. It also has branches in every state except Alaska, Kansas, Kentucky, North Dakota, and West Virginia. You can find a branch or loan officer near you using CMG’s search tool.

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Variety of Loan Options

You can get the following types of home loans from CMG:

Unique Mortgage Offerings

CMG offers an offset mortgage called the All In One Loan™. An offset mortgage combines your loan with a checking account. The balance in the checking account offsets your mortgage balance, so you pay less in interest.

CMG’s HomeFundIt™ program provides you with a link to share on social media so friends and family can donate money for your down payment. Then, with CMG’s Exclusive Costs Covered program, first-time homebuyers can get $2 from CMG for every $1 donated, totaling a grant of up to either $2,000 or 1% of the purchase price, whichever is less. You also must complete a homebuyer education or counseling program to receive this grant. The grant money will go toward your closing costs.

Down Payment Assistance

CMG has a program called Community ONE which lets eligible borrowers put as little as 1% down on a home. The remaining 2% comes from CMG in the form of a grant of up to $6,000.

This program isn’t available nationwide. You can use CMG’s locator tool to see if it’s available in your area. 

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You can also get a Freddie Mac BorrowSmart loan from this lender, which comes with up to $1,500 in assistance for borrowers in eligible areas who meet income limits.

CMG Financial Mortgage Interest Rates and Fees

Based on our review of Home Mortgage Disclosure Act data, CMG Financial’s mortgage rates are a bit higher than average.

In 2022, the average borrower getting a conventional mortgage from this lender paid $3,938 in origination charges, according to HMDA data. This is around average compared to other lenders. 

CMG Financial Overall Lender Rating

Loan Types: 4 out of 5

CMG Financial offers a wide variety of mortgages that should meet most borrowers’ needs, plus some less common loan types and a couple of programs that are unique to this lender, including the All In One Loan. 

Affordability: 3.5 out of 5

We think CMG Financial is a decently affordable lender thanks to its low down payment mortgage options (including the three main types of government-backed mortgages) and down payment assistance programs. But its average rates are slightly high.

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Customer Satisfaction: 4.96 out of 5

On its Zillow lender page, CMG Financial has a 4.96 out of 5-star rating, based on over 3,000 customer reviews.

Trustworthiness: 4.5 out of 5

CMG Financial does not have any recent public controversies.

The Better Business Bureau gives CMG Financial an A rating because there are some customer complaints on the website. BBB ratings indicate how a company responds effectively to customer complaints, advertises honestly, and is transparent about business practices.

CMG Financial Pros and Cons

Get an Offset Mortgage or Crowdfund Your Down Payment

CMG offers a couple unusual options for borrowers. If you’re looking to save money on interest, you might like its offset mortgage called the All In One Loan. These loans work in conjunction with a checking account, where the balance in your checking account lowers the balance of your mortgage that you’re charged interest on.

This lender also has a platform called HomeFundIt that lets you crowdfund your down payment. If your loved ones have expressed interest in helping you purchase a home, this could be a good way to do it. With the Exclusive Costs Covered program, CMG will grant you $2 for every $1 raised through HomeFundIt.

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You Can’t Explore Sample or Customized Rates

This lender does not show its current rates online. Some lenders list sample rates, and others let you customize your rate by entering your credit score, ZIP code, and other personal information. CMG Financial doesn’t show any rates, though, which can make it difficult to compare it to other lenders without getting preapproved.

We also found that its average rates are slightly high compared to other lenders, according to HMDA data.

 

What Borrowers Are Saying About CMG Financial

Business Insider looked at positive and negative customer reviews, online forums, BBB complaints, and other sources to understand what borrowers think about CMG Financial.

Great Customer Service From Knowledgeable Mortgage Pros

In online reviews, previous borrowers said their experience with CMG was smooth, and that the loan officers they worked with were skilled and communicative.

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How CMG Financial Compares

CMG Financial vs. Rocket Mortgage

Rocket Mortgage ranked No. 2 in customer satisfaction in 2023 according to J.D. Power’s Mortgage Origination Satisfaction Study, and it has a reputation for providing great customer service. It’s also our top pick in our guide to the best mortgage refinance lenders.

Rocket Mortgage and CMG both have 1% down programs; Rocket’s is called ONE+, and it comes with a maximum grant of $7,000, which is slightly higher than CMG’s Community ONE grant.

If you’re looking for a less common type of mortgage or you want to explore many different options, you might like CMG better, since Rocket’s offerings are relatively basic. 

Rocket Mortgage Review

CMG Financial vs. Fairway Independent Mortgage Corporation

Fairway Independent Mortgage is another great lender for customer service. It was No. 1 in J.D. Power’s 2023 satisfaction study. 

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Fairway also offers a strong range of mortgage options, plus a $7,000 grant for borrowers in eligible areas. It also has hybrid and remote closing options. It may be worth getting approved with both of these lenders to see which one can offer you the best overall deal.

Fairway Independent Mortgage Corporation Review

CMG Financial FAQs

Yes, CMG Financial is a direct lender. This means it originates its own loans, as opposed to a mortgage broker, which connects borrowers with multiple lenders to find the best fit.

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Christopher M. George founded CMG Financial in 1993. He still acts as President and CEO of the company.

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Based on our review of HMDA data, CMG Financial’s mortgage rates are on the high end compared to other lenders.

CMG Financial ranks high in customer satisfaction, and many online reviews say they have a positive experience with this lender.

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Yes, CMG Financial has a few different unique mortgage programs, including its down payment crowdfunding platform HomeFundit and its offset mortgage, called the All In One Loan. It also offers a down payment assistance program called Community ONE.

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You should shop around with multiple mortgage lenders and compare offers to make sure you’re getting the best deal. Consider exploring some nearby alternatives to CMG, such as a local lender or credit union.

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Why You Should Trust Us: How We Reviewed CMG Financial

For our review of CMG Financial, we used our methodology for reviewing mortgage lenders.

We look at four factors — loan types, affordability, customer satisfaction, and trustworthiness — and give each a rating between 1 and 5, then we average these individual ratings for the overall lender rating. Lenders get higher ratings if they offer a large number of loan types with affordable features, have positive customer reviews, and don’t have any recent public controversies.

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