Finance
Financing Sports’ Future: Private Credit Steps Into the Arena
Today’s guest column is by Joseph Glatt, co-chair of the global Private Credit Group at Paul, Weiss.
The business of sports has evolved into one of the most sophisticated capital markets in the world. Franchises that once relied on wealthy patrons now operate as global enterprises with complex balance sheets, diversified revenue streams and brand portfolios that span continents. Behind the scenes, a quiet transformation is taking place. Private credit has become the financing engine powering the next phase of the industry’s growth.
For decades, the financial architecture of sports was narrow. Teams depended on a mix of owner equity, bank loans and broadcast advances. That model worked when sports was seasonal, media rights were centralized, and stadiums were used a few dozen times a year.
Today the business is more complicated. Digital engagement has replaced ticket sales as the primary growth driver, broadcast rights are fragmented across platforms, and venues have become year-round entertainment ecosystems. Private credit brings structure, speed and sophistication to a business that is increasingly complex and ever-evolving.
The appeal is obvious. Sports franchises have matured from passion assets into performance assets. Media rights, sponsorships, premium seating, licensing and real estate all provide recurring cash flows—a profile that looks less like entertainment and more like infrastructure. For credit investors searching for yield with tangible downside protection, it’s a natural fit.
What distinguishes the current wave of sports lending is its focus on assets. Lenders are financing discrete pieces of the ecosystem rather than entire teams—broadcast receivables, naming rights, arena redevelopment or ancillary real estate. A stadium backed by long-term contracts and naming agreements can support senior debt that behaves much like project finance. The economics are stable, the security is visible, and the exposure is detached from game outcomes. It’s a structural rather than sentimental approach to sports finance.
This shift has attracted institutional capital on a scale that would have been unthinkable a few years ago. Pension funds, insurers and global asset managers now view sports as a legitimate component of their private credit portfolios. The logic is straightforward. The sector offers infrastructure-like cash flows with entertainment-driven growth. European football clubs have refinanced legacy debt with private credit facilities. North American franchises have used direct lending to fund media rights and working-capital needs. Even emerging leagues and women’s sports organizations are turning to private lenders to build facilities and extend reach. The flow of capital is both a cause and a consequence of the sector’s institutionalization.
The sophistication of these transactions reflects a growing recognition that sports carries unique risks. Revenues can fluctuate with team performance or media cycles, and valuations can move with public sentiment.
The best lenders manage this through structure rather than pricing. Deals often include covenants tied to attendance, sponsorship renewals or season-ticket deposits. Some of them link pricing to revenue performance or secure cross-collateralization between real estate and media income. The emphasis is on aligning capital with the rhythm of the underlying business, not imposing a one-size-fits-all template.
The opportunity extends beyond the professional leagues that dominate headlines. Collegiate athletics, youth sports and ancillary service providers are entering a commercial era of their own.
The legalization of name, image and likeness rights has turned college programs into fully commercial enterprises that now require working capital, facilities financing and sponsorship advances. Private lenders can design structures suited to that environment—secured against receivables, ticket income or local partnerships—where traditional financing models fall short.
Youth and amateur sports tell a similar story. The sector generates tens of billions of dollars in annual spending, yet capital formation remains fragmented. Financing of complexes, tournaments and training facilities have become scalable credit opportunities, driven by durable demand rather than speculation.
Real estate has also become inseparable from the business of sports. Stadiums are now anchors of mixed-use developments that include hotels, retail and housing. Teams are monetizing their brands across hospitality, content and data ventures. That convergence between physical and intangible assets creates a dual source of collateral. A stadium’s concrete and steel can be valued like infrastructure, while its media contracts and licensing revenue resemble corporate cash flows. Private credit thrives in precisely this intersection, where structure can integrate both sides of the balance sheet.
This new market is maturing quickly. The challenge now is discipline. Not every team or league deserves institutional credit. The fundamentals must be right: diversified revenue, credible governance and transparent capital structures. The most capable lenders operate more like strategic partners than passive financiers. They help management teams optimize balance sheets, monetize non-core assets and think creatively about liquidity. The value in these relationships lies in partnership, not just pricing.
Looking ahead, the next decade of sports capital will likely involve consolidation and securitization. Portfolios of sports-backed loans may be packaged into rated vehicles, widening access to institutional investors. Cross-border ownership will further globalize the ecosystem, blending European clubs, American franchises and Middle Eastern sovereign funds into a single capital network. That will require not just financial innovation but also regulatory fluency and geopolitical awareness.
Private credit’s entry into sports is not a passing trend. It marks a structural evolution in how capital supports one of the world’s most powerful industries. Sports is now a platform business, and platform businesses demand flexible, sophisticated financing.
The investors leading this transformation think not in seasons but in cycles. They understand that the scoreboard measures only part of the game. The real competition is for capital efficiency, and those who master it will define the future of sports finance.
Glatt has over 25 years of experience in private practice and in-house at one of the world’s largest alternative asset managers, with a particular focus on complex transactions, strategic product innovation and capital raising for asset management firms and financial institutions.
Finance
Morgan Stanley sees writing on wall for Citi before major change
Banks have had a stellar first quarter. The major U.S. banks raked in nearly $50 billion in profits in the first three months of the year, The Guardian reported.
That was largely due to Wall Street bank traders, who profited from a volatile stock exchange, Reuters showed.
But even without the extra bump from stock trading, banks are doing well when it comes to interest, the same Reuters article found. And some banks could stand to benefit even more from this one potential rule change.
Morgan Stanley thinks it could have a major impact on Citi in particular.
Upcoming changes for banks
To understand why Morgan Stanley thinks things are going to change at Citi, you need to understand some recent bank rule changes.
Banks make money by lending out money, which usually comes from depositors. But people need access to their money and the right to withdraw whenever they want.
So, banks keep a percentage of all money deposited to make sure they can cover what the average person needs.
But what happens if there is a major demand for withdrawals, as we saw during the financial crisis of 2008?
That’s where capital requirements come in. After the financial crisis, major banks like Citi were required by law to hold a higher percentage of money in order to avoid major bank failures.
For years, banks had to put aside billions of dollars. Money that couldn’t be lent out or even returned to shareholders.
Now, that’s all about to change.
Capital change requirements for major banks
Banks that are considered globally systemically important banking organizations (G-SIBs) have a higher capital buffer than community banks as they usually engage in banking activity that is far more complicated than your average market loan.
The list depends on the size of the bank and its underlying activity, according to the Federal Reserve.
Current global systemically important banks
A proposal from U.S. federal banking regulators could drastically reduce the amount that these large banks have to hold in reserve.
Changes would result in the largest U.S. banks holding an average 4.8% less. While that might seem like a small percentage number, for banks of this size, it equates to billions of dollars, according to a Federal Reserve memo.
The proposed changes were a long time coming, Robert Sarama, a financial services leader at PwC, told TheStreet.
“It’s a bit of a recognition that perhaps the pendulum swung a little too far in the higher capital requirement following the financial crisis, making it harder for banks to participate in some markets,” he said.
Finance
Couple forced to live in caravan buy first home as ‘stars align’ in off-market sale
Natasha Luscri and Luke Miller consider themselves among the lucky ones. The couple recently bought their first home in the northwest suburbs of Melbourne.
It wasn’t something they necessarily expected to be able to do, but some good fortune with an investment in silver bullion and making use of government schemes meant “the stars aligned” to get into the market. Luke used the federal government’s super saver scheme to help build a deposit, and the couple then jumped on the 5 per cent deposit scheme, which they say made all the difference.
“We only started looking because of the government deposit scheme. Basically, we didn’t really think it was possible that we could buy something,” Natasha told Yahoo Finance.
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Last month they settled on their two bedroom unit, which the pair were able to purchase in an off-market sale – something that is becoming increasingly common in the market at the moment.
Rather perfectly, they got it for about $20-30,000 below market rate, Natasha estimated, which meant they were under the $600,000 limit to avoid paying stamp duty under Victoria’s suite of support measures for first home buyers.
“They wanted to sell it quickly. They had no other offers. So we got it for less than what it would have gone for if it had been on market,” Natasha said.
“We didn’t have a lot of cash sitting in an account … I think we just got lucky and made some smart investment decisions which helped.”
It’s a far cry from when the couple couldn’t find a home due to the rental crisis when they were previously living in Adelaide and had to turn to sub-standard options.
“We’ve managed to go from living in a caravan because we were living in Adelaide and we couldn’t find a rental with our dogs … So we’ve gone from living in a caravan, being kind of tertiary homeless essentially because we couldn’t get a rental, to now having been able to purchase our first home,” Natasha explained.
Rate rises beginning to bite for new homeowners
Natasha, 34, and Luke, 45, are among more than 300,000 Australians who have used the 5 per cent deposit scheme to get into the housing market with a much smaller than usual deposit, according to data from Housing Australia at the end of March. However that’s dating back to 2020 when the program first launched, before it was rebranded and significantly expanded in October last year to scrap income or placement caps, along with allowing for higher property price caps.
Finance
WHO says its finances are stable, but uncertainties loom – Geneva Solutions
A year after the US exit from the global health body, WHO officials say finances are secure, for now. But amid donor cuts, rising inflation, and future economic uncertainties, will funding be sufficient to meet its needs?
Earlier this month, senior officials at the World Health Organization (WHO) told journalists in a newly refurbished pressroom at the agency’s headquarters that its finances were “stable”. Following a year that saw its biggest donor withdraw as a member, forcing it to cut 25 per cent of its staff, its financial chief said that 85 per cent of its 2026 and 2027 budget had been financed.
“While we are looking at resource mobilisation, we’re also looking at tightening our belts,” Raul Thomas, assistant director general for business operations and compliance, explained, admitting that the WHO “will have great difficulty mobilising the last 15 per cent”.
Sitting at the centre of the press podium, surrounded by his deputies, Tedros Adhanom Ghebreyesus, WHO director general, backed up Thomas’s outlook. “We are stable now and moving forward”, since the retreat of the United States from the health body, he said. The Ethiopian noted that the WHO’s financial reform, allowing for incremental increases in state member fees, has been a big plus.
Mandatory contributions have historically accounted for only a quarter of the organisation’s total funding. States have agreed to raise their contributions by 20 per cent twice, in 2023 and in 2025. Further increments are scheduled to be negotiated in 2027, 2029 and 2031 to bring mandatory funding up to par with voluntary donations that the agency relies on. The WHO also reduced its biennial budget for 2026 and 2027 from $5.3 billion to $4.2bn.
“Our financing actually is better,” Tedros emphasised. “Without the reform, it would have been a problem.”
Read more: Nations agree to raise their WHO fees in wake of US retreat
Nonetheless, the director general, now in his final year at the UN agency, warned that member states should not assume that the financial road ahead will be clear. “The future of WHO will also be defined by how successful we are in terms of the assessed contribution increases or the financial reform in general.”
As west retreats, others step in
Suerie Moon, co-director of the Global Health Centre at the Geneva Graduate Institute, explains that every year at the WHO, there’s “a non-stop effort” to ensure funding. She says a continued reliance on non-flexible, voluntary funding earmarked for specific projects, as well as donors withholding contributions – sometimes for political leverage – complicates the organisation’s financial plans. Meanwhile, ongoing cuts and predictions of a global economic downturn stemming from the war in the Middle East may further aggravate the situation, as costs rise and member states focus on national spending needs.
Soaring prices driven by the conflict and supply chain disruptions have already affected the WHO’s procurement of emergency health kits for crises, officials at the global health body said. “We are continuing to negotiate at least from a procurement standpoint on how we can bring down a little bit the prices or reduce the increases, but we are seeing it across the board,” said Thomas.
Altaf Musani, WHO director of health emergencies, meanwhile, said aid cuts have already deprived roughly 53 million people in crisis situations of access to healthcare.
Last month, Thomas told the Association of Accredited Correspondents at the UN at the end of April that the agency is looking at non-traditional, or non-western, donors for funding to close the biennial 15 per cent funding gap. “It’s not that we won’t go to the traditional donors, but we’re expanding that donor base.”
Since the dramatic drop in funding from the US, formerly the WHO’s biggest contributor, Moon highlights that there hadn’t been a “sudden jump by non-traditional states to compensate for the US”. Last May, at the World Health Assembly, China pledged $500 million in voluntary funding until 2030, a sharp rise from the $2.5m it contributed over 2024 and 2025.
The WHO did not respond to questions from Geneva Solutions about how much of the pledged amount had been disbursed. China’s mission in Geneva did not respond to questions raised about the funding.
Other countries, particularly Gulf states, have meanwhile been increasing their voluntary contributions to the organisation in recent years. Similarly to “western liberal democracies have in the past”, Moon explains that they may be seeking “to raise their profile and prioritise health as one of the issues that they would like to be known for”. She noted that the shift in the UN agency’s list of top donors may affect how it manages the money.
‘Sustainable’ spending
Amid these financial uncertainties, WHO executives say the organisation is also reviewing its expenditure through “sustainability plans”. This includes working more closely with collaborating centres, including universities and research institutes that support WHO programmes and are independently funded. On influenza, for example, the WHO works with dozens of national centres around the world, including the Centers for Disease Control and Prevention in the US,
When asked about any plans for further job cuts, Thomas denied that these were part of the WHO’s current strategies, but could not rule them out entirely as a future possibility. Instead, he said, the organisation was “looking at ways to use funding that may have been for activities to cover salaries in the most important areas”.
Meanwhile, WHO data shows that the number of consultants employed by the agency by the end of 2025 decreased by 23 per cent, slightly less than the staff reductions. Global heath reporter Elaine Fletcher explained to Geneva Solutions that consultants continue to represent a significant proportion of the agency’s workforce, at 5,844 – including an overwhelming number hired in Africa and Southeast Asia – compared with regular staff numbering 8,569 in December.
Upcoming donor politics
The upcoming change in leadership will also be a strategic moment for the organisation to boost its coffers. Moon says the race for the top job at the organisation may attract funding from candidates’ home countries, which could be seen as a strategic opportunity.
Given the relatively small size of the WHO budget, compared to some government or agency accounts, “you don’t have to be the richest country in the world to dangle a few 100 million dollars, which could go a long way in their budget,” the expert notes.
The biggest ongoing challenge, however, will be whether major donors will announce further aid cuts. In the medium and longer term, “countries will have to agree on the step up every two years, and there’s always drama around that.”
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