Finance
As Comic-Con Kicks Off, Japan’s Booming Anime Industry Is Attracting Institutional Finance
Ahead of a weekend when Asian content will be making a big impact at San Diego Comic-Con, two of Japan’s largest industrial and financial conglomerates have quietly begun to invest in Japanese animation, the hottest part of the country’s film and TV industry.
Marubeni, which has roots in cereals, chemicals and paper but has diversified to become a trading giant and Japan’s 13th largest corporation, says it is targeting the booming manga (comics) and anime (animated movies and series) markets through a new venture with Shogakukan, a leading publisher.
Mizuho Securities, another part of the Mizuho keiretsu (a form of business alliance common in Japan), revealed this month that it will launch an animation film fund. The brokerage will raise finance from institutions and wealthy individuals in lots starting at JPY300 million ($200,000) apiece and says that it aims to raise $15 million by the end of the year.
Japanese animation is certainly enjoying a period of unprecedented success. Titles such as Shogakukan and Shin-Ei Animation’s “Doraemon,” Shuiesha and Ufotable’s “Demon Slayer” and “Detective Conan” and “One Piece” have become powerful global franchises. Recently too, Japanese animated films including Studio Ghibli’s “The Boy and the Heron” and CoMix Wave-Toho’s “Suzume” have proven themselves capable of $100 million single-territory theatrical feats.
Mizuho will work with Questry, a blockchain startup, and Royalty Bank. They will then deploy tranches of cash, up to $5 million a time, as investments in a handful of new Japanese animations each year.
Institutional funds were a bigger part of the Japanese scene in the early 2000s, but have since given way to the dominant production committee system. These committees are clusters of companies either in the entertainment business or closely allied to it, such as ad giants Dentsu and Hakuhodo, that agree to share risk.
The production committee system creates stability, but it has been criticized for slow decision making, scaring off international co-productions and keeping budgets artificially low. The per film, special purpose vehicles that committees frequently set up ring-fence financial risk but may also discourage reinvestment.
In recent years, however, multiple factors are causing an erosion of the risk-averse committees. These include the growing international success of Japanese anime, Sony’s acquisition and rejuvenation of specialty anime streamer Crunchyroll and the arrival of Netflix as another major investor in the sector.
The government of Prime Minister Kishida Fumio is also itching to see Japanese entertainment put on the same level as K-pop and Korean TV dramas. In his “New Capitalism” proposals last month, he said: “Anime, manga, music and other artistic content are assets we ought to be proud of.” He suggested that entertainment content could have an export profile that compares with steel and semi-conductors.
Additionally, leading filmmakers such as Kore-eda Hirokazu are militating for a modernization of the Japanese film industry – one that sees the establishment of state-backed production funds and incentives modeled on those operated by France’s Centre Nationale de la Cinematographie, and a system that breaks down paternalist hierarchies.
In a report by Bloomberg, Shuichiro Tomihari, director at the Mizuho’s global investment banking division, said that he hopes to “create opportunities for third-party investment and accelerate the revitalization of the animation industry.”
New funds could help ease two problems that the industry is currently facing: a shortage of animators (low salaries and long hours are dissuading new entrants) and production budgets that pale in comparison with the biggest American (and Chinese) counterparts. (Sony is also currently setting up a skills training academy.)
Backlogs of work are reported to extend two to three years, and are causing leading studios to consider outsourcing more production to offshore centers such as the Philippines or Vietnam. That is something that many are unwilling to give in on. Ditto to further weakening of the tradition of predominantly hand-drawn animation. But change is coming whether they like it or not.
The threats posed by overseas rivals and AI-assisted production — and the current opportunities for diversification of Japanese anime into new markets and online formats — are catalysts for transformation of the sector that will require funding.
Marubeni’s involvement is fairly conventional in that it set up MAG.NET Corp. as a joint venture between two established corporations (in fact three, including Marubeni’s paper products subsidiary Forest LinX). But it remains significant that this is the 168-year-old industrial giant’s first foray into entertainment.
The group’s background reasoning is similar, too. “Overseas sales of Japanese content were estimated in 2022 to be equivalent to JPY4.7 trillion ($2.9 billion). The popularity of Japanese manga and anime is growing rapidly to a backdrop of rising demand for stay-at-home stocks occasioned by the COVID-19 pandemic as well as aggressive distribution by major overseas distributors, with the market expanding to encompass a variety of merchandise, including games,” Marubeni said in a statement.
It also identifies weaknesses that need fixing. “Lack of direct distribution networks and retail outlets means that attractive content cannot be delivered to fans around the world, resulting in lost opportunities. This situation has led to an increase in pirated products, highlighting the need for a system that ensures the distribution of legitimate goods,” the statement continued.
While Shogakukan is tasked with ensuring product supply for MAG.NET, Marubeni and Forest LinX aim to expand the range of goods and services that use manga and anime, expand overseas distribution including the building of retail outlets.
And other financial engineering moves may be afoot. Earlier this month Singapore-based Phillip Securities said that it was raising more than $2 million through the sale of digital securities for the Japanese live-action film “Treasure Island,” adapted from a Shindo Junjo novel and starring Tsumabuki Satoshi.
In mid-June, private equity giant Blackstone announced that it had made a $1.7 billion tender offer for Japan’s Infocom. The company is a leading provider of digital comics, with its Mecha Comic subsidiary described as “the market leader for Japanese women 30 years old and above.”
The FTSE 100 (^FTSE) was hovering around the flatline on Friday, while European stocks headed lower, as traders shrugged off Donald Trump’s latest pause on striking Iran’s energy infrastructure.
On Thursday night, the US president extended the deadline for Iran to open the strait of Hormuz by 10 days, meaning the new date would be 6 April. He claimed that talks were “going very well”. However, Iran denied it was “begging to make a deal”, despite Trump’s earlier claims.
It comes after Wall Street posted its biggest daily loss since the Iran war began on Thursday.
The Wall Street Journal also reported on Thursday that the US was considering sending as many as 10,000 additional troops to the Middle East.
Tony Sycamore, market analyst at IG, said Trump has extended the uncertainty gripping markets.
“While the rhetoric around de-escalation and dialogue is certainly preferable to outright conflict, the market appears to be growing increasingly numb to President Trump’s verbal reassurances. By extending the deadline, it effectively kicks the can down the road, pushing back any concrete resolution regarding the reopening of the Strait of Hormuz. This, in turn, simply extends the uncertainty weighing on markets and the broader global economy.”
Elsewhere, UK retail sales dipped by 0.4% in February, following a rise of 2.0% in January, the Office for National Statistics revealed. In the December to February quarter, sales volumes were up 0.7% compared with the previous three months.
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London’s benchmark index (^FTSE) was hovering around the flatline in early trade
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Germany’s DAX (^GDAXI) dipped 0.5% and the CAC (^FCHI) in Paris headed 0.2% into the red
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The pan-European STOXX 600 (^STOXX) was down 0.3%
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Wall Street is set for a muted start as S&P 500 futures (ES=F), Dow futures (YM=F) and Nasdaq futures (NQ=F) were all lacklustre.
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The pound was 0.1% down against the US dollar (GBPUSD=X) at 1.3311
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FARGO, N.D. – North Dakota State University’s College of Business has launched the Center for Banking and Finance, a new academic and industry‑engaged hub designed to prepare students for careers in banking and finance while supporting the evolving workforce needs of the region’s financial industry, a release states.
Announced during a press conference at NDSU’s Louise Auditorium at Barry Hall, the center brings together students, faculty and industry partners to expand experiential learning opportunities, strengthen connections to employers, and address emerging trends shaping the financial services industry. The center is housed within NDSU’s College of Business and builds on growing student interest in finance‑related programs.
“The Center for Banking and Finance reflects NDSU’s responsibility as a student‑focused, land‑grant, research university to respond to workforce and economic needs across our state and region,” said Interim President Rick Berg. “By connecting education, industry, and community, this center helps ensure our graduates are prepared to contribute on day one and throughout their careers.”
The center will support undergraduate and graduate students through hands‑on learning experiences, exposure to financial tools and technologies, and direct engagement with financial institutions, regulators and business leaders. It will also serve professionals already working in banking and finance through workshops, training and research‑informed programming aligned with business needs, according to the release.
“The Center for Banking and Finance is about momentum — students who are eager to learn, faculty who are pushing applied scholarship forward, and industry partners who want to shape the future workforce,” said Kathryn Birkeland, Ronald and Kaye Olson dean of the NDSU College of Business. “When education and industry move together, everyone benefits.”
The launch of the Center for Banking and Finance coincides with a series of regional events focused on finance, fintech and economic outlook, including programming with the Bank of North Dakota, the Federal Reserve Bank of Minneapolis and regional business leaders. Together, these events underscore the Fargo‑Moorhead area’s role as a hub for financial dialogue, talent development and economic collaboration.
The center’s foundational banking partners include Dacotah Bank, Gate City Bank, Bell Bank and Western State Bank, who attended the launch and are helping shape early student experiences and industry-informed programming.
The center is led by Mark Jensen, a career banker and longtime adjunct instructor who joined NDSU full-time in 2026 as director of the Center for Banking and Finance.
“The Center for Banking and Finance is designed as a bridge,” Jensen said. “It brings industry into the learning experience in meaningful ways, and it gives students clearer pathways into a wide range of banking and finance careers.”
For students, the center represents a more direct bridge between academic study and professional opportunity.
“As a finance student, experiences outside the classroom make a real difference,” said Tavian Nelson, a senior at NDSU majoring in finance. “Going into college, I knew I wanted to be involved in the finance program but was unsure of what that would look like once I graduated. The school has truly shaped my desired career outcomes with many hands-on experiences, professional leaders, and connections throughout my time here. This center will truly strengthen these experiences for students.”
Initially, the center will focus on experiential learning opportunities, business partnerships and workforce‑aligned programming, with plans to expand offerings as partnerships and resources grow. The center is supported through external funding and business engagement.
FRANKFURT, March 26 (Reuters) – Euro zone banks have limited direct exposure to the war in the Middle East, but the conflict could still generate systemic stress given interconnected vulnerabilities, European Central Bank Vice President Luis de Guindos said on Thursday.
Financial markets have come under stress in recent weeks from the impact of the U.S. and Israeli war on Iran, but the selloff outside the Middle East has been limited, even as some assets remain overvalued.
“Spillovers to the euro area financial sector have so far remained contained,” de Guindos said in a speech. “Direct bank exposures to the region are limited, and the banking system is well positioned with strong profitability and robust capital and liquidity buffers.”
De Guindos argued that even market infrastructure operators, like central counterparties whose services include energy markets, have managed margin requirements effectively, despite the volatility.
Still, there was a broader risk, given interconnections in the financial system, said de Guindos, whose roles at the ECB include monitoring financial stability.
“Amid already elevated global uncertainty, this conflict could trigger the unravelling of interconnected vulnerabilities and cause systemic stress,” he said.
The conflict threatens to derail market sentiment at a time when asset valuations are high, potentially leading to a sharp repricing of risk for leveraged borrowers and sovereigns while amplifying stress in the non-bank financial sector, he said.
On the ECB’s core mandate of ensuring low inflation, de Guindos repeated the bank’s warning that inflation could rise and growth slow on the conflict but argued more time was needed to understand the full impact.
“We are unwavering in our commitment to ensuring that inflation stabilises at our 2% target in the medium term,” he said.
(Reporting by Balazs Koranyi; Editing by Toby Chopra)
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