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How Sports Illustrated is getting back in the game after scandal, layoffs

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How Sports Illustrated is getting back in the game after scandal, layoffs

One of the hottest tickets for the events surrounding Super Bowl LX in February was a party thrown at the Cow Palace in San Francisco by Sports Illustrated, where attendees could hang with Justin Bieber, Kevin Hart and Travis Kelce.

The magazine’s logo and a team of models from its latest annual swimsuit issue were present at another pre-game bash at the Michelin three-star restaurant Quince.

Sports Illustrated journalists were getting requests from peers looking to score invites to the gatherings, which symbolized a turnaround at the 72-year-old title. Just two years earlier, many of its writers were told their jobs were being eliminated.

But Authentic Brands Group, the New York-based company that purchased Sports Illustrated in 2019 for $110 million, says the title is now thriving after reducing its reliance on advertising and circulation revenue. The privately held firm — which expects $38 billion in global retail sales this year, up from $35 billion in 2025 — does not break out the finances for its businesses but says SI is highly profitable after a rocky period. Less than half of SI’s revenue comes from its media business.

“It took us a little while and we had a couple of bumps along the way,” Daniel W. Dienst, executive vice chairman for Authentic, said in a recent interview from his New York office, where a photo of baseball legend Hank Aaron taken by acclaimed SI photographer Neil Leifer hangs on the wall behind his desk.

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For decades, SI was where every sports journalist aspired to work, hoping to become the next Frank DeFord or Gary Smith, whose 32-year career at the magazine is highly revered. Cover images of Muhammad Ali, Michael Jordan and other superstars are emblazoned in the memories of fans who eagerly awaited the title to arrive in the mail each week. For athletes and sports institutions, the cover remains a coveted honor.

“You go to LeBron James’ office in Akron, it’s got his 30 covers on the walls,” Dienst said. “You go to USC, they’ve got 21 covers with their athletes and coaches all over their athletic department.”

Now a monthly magazine, the flagship business of Sports Illustrated is no longer the first stop for fans looking for game analysis or profiles of athletes, many of whom have asserted greater control over their images through social media and podcasts.

Like other print magazines, SI has seen a sharp falloff in its circulation, currently at 400,000, down from 3 million in 2010. Authentic says SI has 52 million users a month on its web site and 21 million social media followers. ESPN had 229 million digital users in November.

But the famous SI name still resonates with generations of consumers and Authentic has sought ways to capitalize on it, from selling replica covers to opening branded resort hotels in Chicago and Nashville. International editions of the magazine have been launched in Germany, China and Mexico, with plans to launch in France and the U.K.

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In January, Sports Illustrated launched its own free ad-supported streaming TV channel called SITV that features live shows with its journalists and includes films and shows from an archive stocked with documentaries and swimsuit issue specials going back decades.

The channel, which along with the other SI assets is managed by New York-based Minute Media, will also carry live sports coverage including college basketball. While Minute Media did not reveal early viewership figures, the company said the audience for the channel has grown 60% since its launch.

Cincinnati Bengals quarterback Joe Burrow on the cover of Sports Illustrated.

(Clay Patrick McBride)

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The streaming channel is a major media initiative for brand that has seen more activity in other sectors.

In 2023, Authentic put the SI name on Lunatix, a sputtering ticket marketplace. Now called Sports Illustrated Tickets, the business has signage deals with 13 venues around the world including a New Jersey-based stadium — the home of the New York Red Bulls soccer team. The service expects to generate $500 million in revenue this year.

Authentic also uses Sports Illustrated-sponsored events such as the ones held at the Super Bowl to entertain clients for its other businesses and makes tickets available to the public. SI will host an event for Authentic at the Masters golf tournament in Augusta this week and has a permanent high-end, track-side hospitality space at Churchill Downs in Kentucky called Club SI.

Authentic specializes in acquiring and investing in famous retail properties that have foundered. The firm has acquired such names as the outerwear retailer Eddie Bauer, Brooks Brothers and Reebok, and in January took a 51% share in the fashion brand Guess.

ABG enlists outside operators to run the brands. Those operators pay an ongoing license fee to ABG, which also takes a cut of the revenues.

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That was the plan when Authentic bought Sports Illustrated from Meredith Corp., now known as People Inc.

After the purchase, Authentic entered a $15-million-a-year licensing agreement with Arena Group (at the time known as Maven) to run Sports Illustrated. A New York-based digital media company, Arena operated such well-known titles as Men’s Journal, Parade and TheStreet. But the partnership unraveled when Arena used AI for sponsored content on Sports Illustrated’s website, which sounded alarm bells at the esteemed publication.

Sports Illustrated's 2026 Super Bowl party at the Cow Palace in San Francisco.

Sports Illustrated’s 2026 Super Bowl party at the Cow Palace in San Francisco.

(Sports Illustrated)

The Arena Group acknowledged it hired an outside firm to create product reviews that used fake bylines. The scandal coincided with the termination of its chief executive, Ross Levinsohn, who once held a leadership role at the Los Angeles Times.

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The relationship with Authentic worsened when Arena’s majority owner, Manoj Bhargava, took over as interim chief executive. The founder of 5-Hour Energy, Bhargava tried to fire Sports Illustrated’s unionized editorial staff and renegotiate a lower licensing fee from Authentic. He also used the magazine’s editorial pages and website to promote his energy drink business.

The SI media business was unprofitable under Bhargava and Arena missed a payment to Authentic on its licensing deal. In March 2024, Arena announced it was shutting down the print edition of SI.

Around the same time, Authentic hired Minute Media, which runs the digital sites Fansided and Players’ Tribune, to take over Sports Illustrated. Bhargava didn’t go quietly; according to legal filings, he threatened to delete Sports Illustrated’s archive of intellectual property.

Authentic sued Arena for breaching the SI licensing agreement, which was settled. Many of the title’s laid-off journalists were rehired.

The experience with Arena was a harsh lesson for Authentic, which never had owned a media property before.

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“The minute I make that phone call or anybody perceives that Authentic could control the newsroom, forget it, game over,” Dienst said, referencing Bhargava. “We had to move on.”

Minute Media has gotten high marks from the SI staff for its repair work on the media side of the business.

“It’s been a long time since we felt like we had an operator and support from the very top to not just grow what we’re doing day to day, but to grow what Sports Illustrated is going to look like 10 years down the road,” said Steve Cannella, editor in chief of Sports Illustrated.

SI’s union representing editorial employees praised Minute Media when it took over, and is close to agreeing on a new contract deal with the company.

Minute Media is aiming to expand the SI brand‘s reach across other media platforms to make up for the time lost under previous regimes.

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“I’ve asked, ‘guys, what are all the things you wanted to do that you haven’t been able to do?’ ” said Minute Media President Rich Routman. “If we’re not trying new stuff, we’re failing.”

Some sports media types believe SI is largely a nostalgia play in a landscape where young fans go elsewhere for game highlights and turn to provocative hosts such as Pat McAfee on YouTube. But awareness goes beyond the audience of baby boomers and Gen Xers who grew up with the brand.

Lisa Delpy Neirotti, who leads the sports management program at George Washington University, recently conducted a study with her students on their media consumption habits. She said she was surprised to see high recognition of Sports Illustrated with the Gen Z crowd, and credits SI for Kids, the spin-off publication for younger readers launched in 1989.

“They would remember getting it in the mail, and it was the first thing that got them interested in sports,” Neirotti said. “There are a lot of positive memories that keep the brand alive.”

Dienst said the audience for SI has gotten younger under Authentic’s ownership. But he doesn’t disregard the oldsters who grew up with it.

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“They’re very affluent and they’re super loyal,” he said.

Movie Reviews

The 20 Best Films of Cannes 2026

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The 20 Best Films of Cannes 2026

COMPETITION

The audacious latest from Ryusuke Hamaguchi, the Oscar-winning director of Drive My Car, is set primarily in a Paris elder-care facility run by a woman (Virginie Efira) whose progressive treatment approach clashes with the realities of chronic understaffing and bottom-line-driven management. Audiences with the patience to get through a leisurely paced and very talky first hour will be richly rewarded by a moving and at times transcendently beautiful affirmation of the basic human rights of respect and dignity. — DAVID ROONEY

UN CERTAIN REGARD

Marie-Clémentine Dusabejambo’s debut feature, the first from a Rwandan director to screen in Cannes’ official selection, is a searing and intimate portrait of a nation’s reckoning. At the center of a cast of mostly non-pro actors, Clémentine U. Nyirinkindi plays a woman confronting the man accused of murdering her siblings and other relatives — though it’s through the character’s complex, often tense relationships with her daughter, sister and mother that this simultaneously emblematic and achingly specific story comes to life. — SHERI LINDEN

COMPETITION

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A triptych gay epic that spans decades and tangles with a particularly grim time in modern Spanish history, this film from Javier Ambrossi and Javier Calvo delivers the heady satisfaction of seeing something ambitious land its nervy attempt. With three thematically converging plotlines — and tiny but juicy roles for Glenn Close and Penélope Cruz — the movie earns its high drama by fully immersing us in its world and its ideas, grabbing us with its paean to those who have lived fully in even the most dire war-torn circumstances. — RICHARD LAWSON

DIRECTORS’ FORTNIGHT

Arie and Chuko Esiri’s sharp, stirring film transposes Virginia Woolf’s Mrs. Dalloway from 1920s London to present-day Lagos. The titular protagonist is played with terrific restraint by Sophie Okonedo, while Fortune Nwafor is a revelation as the haunted soldier Septimus. Just as the novel sought to reveal how Britain abandoned veterans, this dreamy and compelling interpretation gestures at the collateral damage of Nigeria’s military. Ayo Edebiri and David Oyelowo are among the fine supporting cast. — LOVIA GYARKYE

UN CERTAIN REGARD

This winsome and clever debut feature from the divisive Jordan Firstman trades the queer provocation of his past work for a cozy fable about a drug-happy New York party promoter (played by Firstman) who learns he has a 10-year-old son. Though the movie contains some Hollywood airbrushing and convenient exculpatory psychology, it’s a confident, exciting directorial bow — stylish in an unobtrusive way, agreeably paced, with a disarming ensemble orbiting around Firstman’s charming lead turn. — R.L.

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DIRECTORS’ FORTNIGHT

Prolific Romanian auteur Radu Jude’s first French-language feature is a caustic modern-day take on the turn-of-the-19th century book by Octave Mirbeau. Transforming the tale of an exploited maid into one of a Romanian immigrant working as a nanny for two passive-aggressive French intellectuals, Jude lambasts the current social order, making room for digressions on communism, Maoism and Nicolae Ceausescu. But he also fills his film with a sense of longing — of being far from loved ones in a country that’s not always welcoming. — JORDAN MINTZER

COMPETITION

Nobel Prize-winning novelist Thomas Mann (Hanns Zischler) and his daughter Erika (the stellar Sandra Hüller) go on an unsentimental journey in 1949 through West and East Germany in Pawel Pawlikowski’s damn-near perfect period road movie. Exactingly restrained yet exquisitely layered, it forms a loose triptych with Pawlikowski’s last two features, Ida and Cold War, both set at least partly behind the Iron Curtain. This is a masterful exploration of family, history and angst. — LESLIE FELPERIN

COMPETITION

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Romanian New Waver Cristian Mungiu (winner of the 2007 Palme d’Or for 4 Months, 3 Weeks and 2 Days) brings his needling focus and unvarnished realism to a knotty drama in which a suspicion of child abuse in a Norwegian village escalates into a full inquisition. Starring Renate Reinsve and an unrecognizable Sebastian Stan as the couple at the center of the storm, the film is a nuanced reflection on otherness and how anyone failing to conform to the values of a community invites distrust. — D.R.

COMPETITION

Korean action maestro Na Hong-jin’s rip-roaring sci-fi creature feature — about rural villagers fending off a violent invasion — is a superbly sustained pedal-to-the-metal experience that’s almost dizzying in its bravura. It’s a long sit at two hours and 40 minutes, but one that never allows your attention to wander, pausing for breathing space only intermittently and lacing those brief spells of downtime with invigorating shots of off-kilter humor. Even with messy CG touches, this is a crazy good time. — D.R.

CRITICS’ WEEK

Phuong Mai Nguyen’s animated adaptation of a graphic novel by AJ Dungo is distinguished by elegant hand-drawn simplicity and a strong emotional throughline. The love story — spirited and wrenching — begins with the meet-cute in a Los Angeles high school of introverted skateboarder AJ and gutsy surfer Kristen. They’re brought to life by the superb voice turns of Will Sharpe and Stephanie Hsu in a chronicle of two young people weathering some of life’s harshest storms. — S.L.

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UN CERTAIN REGARD

The first feature from Louis Clichy, who worked on Pixar hits Wall-E and Up, is a graceful and moving coming-of-age cartoon that follows an 11-year-old boy whose life in rural France gets tougher when he has to wear a back brace. Contrasting hard-knock rustic realism with poetic flights of fancy, Clichy captures the anxieties of a working-class household, but also those eureka moments you have as a kid when your world is suddenly opened up by beauty. — J.M.

CRITICS’ WEEK

For her stunning feature debut, cinematographer turned director Marine Atlan tackles the coming-of-age genre in the most French way possible, delivering a rich, sprawling chronicle of teenage angst that starts off as a laid-back class trip to Italy and gradually turns into a devastating tale of loss. Featuring an impressive cast of unknowns and a fluid style that captures them with both lyricism and verisimilitude, this winner of the Cannes Critics’ Week Grand Prize announces the arrival of a formidable new talent. — J.M.

COMPETITION

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Rami Malek does career-best work as an unapologetically narcissistic performance artist with AIDS in Ira Sachs’ achingly observed portrait of art, love, desire and mortality in 1980s New York City. Following Passages and last year’s Peter Hujar’s Day, it’s the filmmaker’s third consecutive feature digging into the complex inner life of gay men, reaffirming his position among the preeminent movie chroniclers of queer experience. Tom Sturridge, Rebecca Hall, Ebon Moss-Bachrach and newcomer Luther Ford co-star in this elegy defiantly tethered to life. — D.R.

COMPETITION

This rivetingly hard-to-categorize French epic is about a Nazi collaborator — an author and engineer working for the fascist Vichy regime, played by Anatomy of a Fall‘s Swann Arlaud — who happens to be the great-grandfather of the film’s writer-director, Emmanuel Marre. Fresh and off-the-cuff, it’s a period piece that feels utterly contemporary, as if someone traveled back to 1940 with an iPhone and hit record. Chronicles of far-right obedience and moral decadence don’t get much more scathing than this. — J.M.

COMPETITION

Andrey Zvyagintsev (The Return, Loveless) returns with his first film made entirely outside of Russia, a loose remake of Claude Chabrol’s The Unfaithful Wife. This rigorously well-made, grippy-as-a-live-squid, anguish-steeped work is both a masterful crime thriller and the filmmaker’s most openly critical commentary on the motherland’s current political, spiritual and moral malaise — a denunciation never said in so many words but expressed with intricate layers of irony. — L.F.

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COMPETITION

James Gray follows Armageddon Time with a semi-fictionalized return to his family life during mid-1980s Queens, New York, this time recounting a terrifying brush with the Russian mob. It’s a riveting crime thriller, a domestic drama of almost overwhelming power, and a piercing account of the American dream in tatters, with Adam Driver, Scarlett Johansson and Miles Teller in blazing form. While obvious antecedents might be Coppola or Lumet or Scorsese or Mann, I kept thinking while watching of the early crime films of Akira Kurosawa. — D.R.

SPECIAL SCREENINGS

Iranian actress turned director Pegah Ahangarani uses archive footage and home movies to craft a powerful autobiographical account of the political turmoil that has wracked her homeland from 1979 until now. It’s a gripping first-person cautionary tale about speaking up in a place where rebellion can cost you your life, and a despairing portrait of a family that lost several loved ones to a regime they initially supported only to find their affinities betrayed by despotism. — J.M.

UN CERTAIN REGARD

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A droll, peppery Hannah Einbinder stars as an up-and-coming filmmaker on a blood-spattered journey of self-discovery involving a mostly forgotten actress (Gillian Anderson, having a lark) in the latest from Jane Schoenbrun (I Saw the TV Glow). Employing a fictional slasher movie of yesteryear as the portal into a conversation about self and desire, this is heady, strange stuff, frustrating at times but captivating in both its confusion and its honesty. — R.L.

DIRECTORS’ FORTNIGHT

Set in the lush forests and fields of northeastern France, this excitingly offbeat first feature from Sarah Arnold depicts a gory factional war between hunters and farmers, haves and have-nots, with one depressed fish-out-of-water gendarme caught in the middle. Finding clever new ways to tell a familiar story of crooked cops and small-town corruption, the movie calls to mind both the deadpan thrillers of the Coen brothers and the downbeat ’70s crime flicks of French helmer Alain Corneau. — J.M.

COMPETITION

A spellbinding body-swap puzzler led by a typically fearless performance from Léa Seydoux, this third feature from Oscar-winning Anatomy of a Fall co-writer Arthur Harari fuses existential horror with naturalistic drama. There’s a surface kinship here with films like It Follows and especially Under the Skin, in which post-coital afterglow sours fast. But this is a sui generis freakout, as mesmerizingly unsettling as it is elusive. I can’t wait to see it again and keep sifting through its mysteries. — D.R.

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A version of this story appeared in the May 20 issue of The Hollywood Reporter magazine. Click here to subscribe.

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Ricky Martin safe after ‘tear gas’ — or maybe pepper spray? — stops his concert in Montenegro

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Ricky Martin safe after ‘tear gas’ — or maybe pepper spray? — stops his concert in Montenegro

Ricky Martin had to stop his concert Thursday in Montenegro after someone in the audience “discharged tear gas toward the stage,” causing an “abrupt” interruption to the show as fans retreated and got any needed medical attention, the singer’s publicist said in a statement posted on Instagram.

The show did go on.

“As a precautionary measure, Ricky Martin and his entire team exited the stage while security personnel and local authorities worked to contain the situation and ensure the safety of those in attendance,” the statement said.

“We didn’t understand what was happening,” one shaken Montenegran concertgoer said on Instagram during the outdoor show. “Suddenly, people started pushing each other, and we smelled pepper spray. Many people quickly covered their mouths and left the area. I don’t know if there’s still anyone in the area right now. I didn’t see what the police did. I can hear that the concert has started again, but I left the area. I hope everyone is OK.”

Whether the substance was tear gas — which, incidentally, is a powder, not a gas — or pepper spray is unclear. Both substances have similarly irritating effects, despite different ingredients. Tear gas is typically employed by law enforcement for crowd control while pepper spray is often used by individuals for self-defense, according to hazmat and crime-scene cleanup company Bio Recovery, which operates mainly in the American south. Both substances can disperse widely in the air.

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Martin, 54, decided to resume the show once authorities said everything was back under control even though “members of the artist’s team advised against continuing the performance,” the publicist’s statement explained.

The headlining performance, which was part of festivities marking the 20th anniversary of Montenegro’s restored independence following the breakup of the former Yugoslavia, came as the “Livin’ la Vida Loca” singer gets ready to embark on a European tour with dates in Italy, Switzerland, Germany, Czechia, Poland, Hungary, Istanbul and more from June into August.

Also Friday, Martin announced he would join the U.K.’s Heritage Live Festivals with a show Aug. 22 at the Royal Sandringham Estate in Norfolk with Sugababes, Olly Alexander and Sophie Castillo. It will be his only U.K. show in 2026. Other artists appearing in Heritage Live shows in July and August include UB40, Lionel Richie and Eric Clapton.

“The rise of Latin music as a global force has been phenomenal, and we’re thrilled to welcome one of the true pioneers who helped bring it to a massive international audience,” Giles Cooper of Heritage Live Festivals told the BBC. “It’s set to be an incredible party.”

Martin, who hails from Puerto Rico, joined Bad Bunny’s all-Spanish halftime show at Super Bowl LX in February with a 30-second cameo in a scene invoking the cover of the latter singer’s album “Debí Tirar Más Fotos.” Clad in all white, Martin sat in a white chair and dove into “Lo Que Le Pasó a Hawaii,” a ballad that implores Puerto Ricans, should the opportunity arise, to resist compromises that Hawaiians made when those islands became a U.S. state in 1959.

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Movie Reviews

‘Ladies First’ Review: Sacha Baron Cohen and Rosamund Pike in a Netflix Comedy That’s High-Concept but Hopelessly Predictable

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‘Ladies First’ Review: Sacha Baron Cohen and Rosamund Pike in a Netflix Comedy That’s High-Concept but Hopelessly Predictable

You don’t have to have seen the 2018 French film on which it’s based to predict exactly where Ladies First is going every step of the way. This comic tale of an arrogant, sexist male executive who gets his comeuppance when he hits his head and wakes up to find himself in a world dominated by women hits every satirical note you’d expect but provides more knowing chuckles than genuine laughs. An almost ridiculously overqualified cast of notable British thespians does their best to elevate the material of this Netflix comedy directed by Thea Sharrock (Wicked Little Letters, Me Before You), but it’s heavy lifting.

Sacha Baron Cohen, unusually not relying on changing his vocal and physical attributes for comic effect, plays Damien, an advertising company executive who revels in his misogynistic attitudes and playboy lifestyle. He’s looking forward to an upcoming promotion at the hands of his boss (Charles Dance), swaggering through the office to the strains of “Da Ya Think I’m Sexy?” (one of far too many on-the-nose soundtrack selections).

Ladies First

The Bottom Line

No, you go right ahead.

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Release date: Friday, May 22
Cast: Sacha Baron Cohen, Rosamund Pike, Charles Dance, Emily Mortimer, Tom Davis, Richard E. Grant, Fiona Shaw, Weruche Opia, Kathryn Hunter, Kadiff Kirwan, Bill Paterson
Director: Thea Sharrock
Screenwriters: Natalie Krinsky, Cinco Paul, Katie Silberman

Rated R,
1 hour 30 minutes

Most egregiously, he treats fellow executive Alex (Rosamund Pike) horribly condescendingly during company meetings strategizing over an ad campaign for their latest client, Guinness. He treats her so badly, in fact, that she quits. But during their subsequent angry encounter out on the street, Damien runs smack into a pole and knocks himself out.

It’s not hard to guess what happens next, as he wakes up in a topsy-turvy world where the agency’s receptionist (Fiona Shaw) is now the CEO and the cleaning woman (Kathryn Hunter) a top executive. Alex is very much in charge, and the men at the agency, including Damien and his former boss, are treated derisively, the sexism very much in reverse.

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Things are equally akilter in his family’s home, with his mother now sitting on the couch watching TV while his father slaves away in the kitchen. And his accomplished dentist sister (Emily Mortimer) amuses herself greatly with fart jokes.

Damien attempts to get things back to normal by slamming his head again, to no avail. So now, fueled by advice from an eccentric street person (Richard E. Grant) who has multiple pigeons perched on his head, he attempts to rise up the corporate ranks again using masculine wiles. It’s not easy, since when he attempts to make suggestions at a corporate strategy mission, he’s told such things as “You need to relax” and “Don’t get too emotional.” 

Screenwriters Natalie Krinsky, Cinco Paul and Katie Silberman clearly seem to have enjoyed reversing every sexist stereotype they could think of with such gags as female construction workers ogling Damien on the street; his attempting to become “fuckable” for career advancement through such things as a “testicle bra” and body waxing (cue The 40-Year-Old Virgin-style screams of pain); and, of course, ordering a plain salad for dinner instead of steak.

And when Damien and Alex do wind up in bed together even though she’s now his boss, they engage in a wrestling match over which one of them will be on top.

It’s mildly amusing but all so obvious, including the sexual reversals evident on such book titles as “Harriet Potter” and “Donna Quixote” and retail outlets like “Burger Queen” and “Victor’s Secret.” Not to mention the female Pope Beatrice.

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The film moves swiftly enough, with the gags coming at such a consistent pace, that inevitably some of them land. And the performers certainly know how to sell the material, with Cohen amusingly leaning into his character’s humiliations, Pike appealingly reveling in her character’s dominance, and the top-notch supporting cast going through their paces like the pros they are.

But long before Alex inverts the stereotypical male/female dynamic by showing no interest in a relationship after she and Damien have their one-night stand, you realize that despite its high concept, Ladies First is hopelessly old-fashioned in its satirical conceit. No points for guessing that Damien will have seen the past error of his ways by the film’s conclusion.

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