Entertainment
How Sports Illustrated is getting back in the game after scandal, layoffs
One of the hottest tickets for the events surrounding Super Bowl LX in February was a party thrown at the Cow Palace in San Francisco by Sports Illustrated, where attendees could hang with Justin Bieber, Kevin Hart and Travis Kelce.
The magazine’s logo and a team of models from its latest annual swimsuit issue were present at another pre-game bash at the Michelin three-star restaurant Quince.
Sports Illustrated journalists were getting requests from peers looking to score invites to the gatherings, which symbolized a turnaround at the 72-year-old title. Just two years earlier, many of its writers were told their jobs were being eliminated.
But Authentic Brands Group, the New York-based company that purchased Sports Illustrated in 2019 for $110 million, says the title is now thriving after reducing its reliance on advertising and circulation revenue. The privately held firm — which expects $38 billion in global retail sales this year, up from $35 billion in 2025 — does not break out the finances for its businesses but says SI is highly profitable after a rocky period. Less than half of SI’s revenue comes from its media business.
“It took us a little while and we had a couple of bumps along the way,” Daniel W. Dienst, executive vice chairman for Authentic, said in a recent interview from his New York office, where a photo of baseball legend Hank Aaron taken by acclaimed SI photographer Neil Leifer hangs on the wall behind his desk.
For decades, SI was where every sports journalist aspired to work, hoping to become the next Frank DeFord or Gary Smith, whose 32-year career at the magazine is highly revered. Cover images of Muhammad Ali, Michael Jordan and other superstars are emblazoned in the memories of fans who eagerly awaited the title to arrive in the mail each week. For athletes and sports institutions, the cover remains a coveted honor.
“You go to LeBron James’ office in Akron, it’s got his 30 covers on the walls,” Dienst said. “You go to USC, they’ve got 21 covers with their athletes and coaches all over their athletic department.”
Now a monthly magazine, the flagship business of Sports Illustrated is no longer the first stop for fans looking for game analysis or profiles of athletes, many of whom have asserted greater control over their images through social media and podcasts.
Like other print magazines, SI has seen a sharp falloff in its circulation, currently at 400,000, down from 3 million in 2010. Authentic says SI has 52 million users a month on its web site and 21 million social media followers. ESPN had 229 million digital users in November.
But the famous SI name still resonates with generations of consumers and Authentic has sought ways to capitalize on it, from selling replica covers to opening branded resort hotels in Chicago and Nashville. International editions of the magazine have been launched in Germany, China and Mexico, with plans to launch in France and the U.K.
In January, Sports Illustrated launched its own free ad-supported streaming TV channel called SITV that features live shows with its journalists and includes films and shows from an archive stocked with documentaries and swimsuit issue specials going back decades.
The channel, which along with the other SI assets is managed by New York-based Minute Media, will also carry live sports coverage including college basketball. While Minute Media did not reveal early viewership figures, the company said the audience for the channel has grown 60% since its launch.
Cincinnati Bengals quarterback Joe Burrow on the cover of Sports Illustrated.
(Clay Patrick McBride)
The streaming channel is a major media initiative for brand that has seen more activity in other sectors.
In 2023, Authentic put the SI name on Lunatix, a sputtering ticket marketplace. Now called Sports Illustrated Tickets, the business has signage deals with 13 venues around the world including a New Jersey-based stadium — the home of the New York Red Bulls soccer team. The service expects to generate $500 million in revenue this year.
Authentic also uses Sports Illustrated-sponsored events such as the ones held at the Super Bowl to entertain clients for its other businesses and makes tickets available to the public. SI will host an event for Authentic at the Masters golf tournament in Augusta this week and has a permanent high-end, track-side hospitality space at Churchill Downs in Kentucky called Club SI.
Authentic specializes in acquiring and investing in famous retail properties that have foundered. The firm has acquired such names as the outerwear retailer Eddie Bauer, Brooks Brothers and Reebok, and in January took a 51% share in the fashion brand Guess.
ABG enlists outside operators to run the brands. Those operators pay an ongoing license fee to ABG, which also takes a cut of the revenues.
That was the plan when Authentic bought Sports Illustrated from Meredith Corp., now known as People Inc.
After the purchase, Authentic entered a $15-million-a-year licensing agreement with Arena Group (at the time known as Maven) to run Sports Illustrated. A New York-based digital media company, Arena operated such well-known titles as Men’s Journal, Parade and TheStreet. But the partnership unraveled when Arena used AI for sponsored content on Sports Illustrated’s website, which sounded alarm bells at the esteemed publication.
Sports Illustrated’s 2026 Super Bowl party at the Cow Palace in San Francisco.
(Sports Illustrated)
The Arena Group acknowledged it hired an outside firm to create product reviews that used fake bylines. The scandal coincided with the termination of its chief executive, Ross Levinsohn, who once held a leadership role at the Los Angeles Times.
The relationship with Authentic worsened when Arena’s majority owner, Manoj Bhargava, took over as interim chief executive. The founder of 5-Hour Energy, Bhargava tried to fire Sports Illustrated’s unionized editorial staff and renegotiate a lower licensing fee from Authentic. He also used the magazine’s editorial pages and website to promote his energy drink business.
The SI media business was unprofitable under Bhargava and Arena missed a payment to Authentic on its licensing deal. In March 2024, Arena announced it was shutting down the print edition of SI.
Around the same time, Authentic hired Minute Media, which runs the digital sites Fansided and Players’ Tribune, to take over Sports Illustrated. Bhargava didn’t go quietly; according to legal filings, he threatened to delete Sports Illustrated’s archive of intellectual property.
Authentic sued Arena for breaching the SI licensing agreement, which was settled. Many of the title’s laid-off journalists were rehired.
The experience with Arena was a harsh lesson for Authentic, which never had owned a media property before.
“The minute I make that phone call or anybody perceives that Authentic could control the newsroom, forget it, game over,” Dienst said, referencing Bhargava. “We had to move on.”
Minute Media has gotten high marks from the SI staff for its repair work on the media side of the business.
“It’s been a long time since we felt like we had an operator and support from the very top to not just grow what we’re doing day to day, but to grow what Sports Illustrated is going to look like 10 years down the road,” said Steve Cannella, editor in chief of Sports Illustrated.
SI’s union representing editorial employees praised Minute Media when it took over, and is close to agreeing on a new contract deal with the company.
Minute Media is aiming to expand the SI brand‘s reach across other media platforms to make up for the time lost under previous regimes.
“I’ve asked, ‘guys, what are all the things you wanted to do that you haven’t been able to do?’ ” said Minute Media President Rich Routman. “If we’re not trying new stuff, we’re failing.”
Some sports media types believe SI is largely a nostalgia play in a landscape where young fans go elsewhere for game highlights and turn to provocative hosts such as Pat McAfee on YouTube. But awareness goes beyond the audience of baby boomers and Gen Xers who grew up with the brand.
Lisa Delpy Neirotti, who leads the sports management program at George Washington University, recently conducted a study with her students on their media consumption habits. She said she was surprised to see high recognition of Sports Illustrated with the Gen Z crowd, and credits SI for Kids, the spin-off publication for younger readers launched in 1989.
“They would remember getting it in the mail, and it was the first thing that got them interested in sports,” Neirotti said. “There are a lot of positive memories that keep the brand alive.”
Dienst said the audience for SI has gotten younger under Authentic’s ownership. But he doesn’t disregard the oldsters who grew up with it.
“They’re very affluent and they’re super loyal,” he said.
Entertainment
L.A.’s comedy scene is in a golden era. Netflix Is a Joke proves it
The L.A. comedy scene has never been just one thing. Sure, we’re home to some of the best comedy clubs and comedians in the world. Legendary improv troupes? We’ve got ’em. Podcasts and hilarious content creators? We’re drowning in them. When it comes to variety shows, drag brunches and clowns, our town is top tier. Yet still, at some point even the most omnivorous comedy fan can hit a wall when it comes to looking for new things in this city to laugh about.
Thankfully, every other year for the last six years, the Netflix Is a Joke Festival injects L.A. with a large dose of discovery, turning our local scene into an onstage version of TV’s upfronts for the comedy world.
“Comedy is so much about discovery,” said Netflix head of comedy Tracey Pakosta. “Being able to put groups of people together, or talent that’s been doing this for so long, I think that’s what makes the festival great.”
Taking over L.A. with surprising comedy shows of all shapes and sizes has been the inspiration behind the sprawling festival since it debuted in 2022. Initially stymied by the pandemic in 2020, it was revived two years later and there had been nothing in the country like it. The two-week bonanza of major talent from all over the world supported by the world’s biggest streaming platform managed to set itself apart from longtime fests like Montreal’s Just For Laughs or the Moontower Comedy Festival in Austin, Texas. This year, NIAJ is distilled from two weeks down to one between May 4 through 10. Making use of clubs, theaters, bars and arenas all over L.A., the event encourages Angelenos to spin the block and reexamine well-trodden territory to find dozens of unique lineups, new comedians, new formats and memorable surprises all while (hopefully) finding a parking space.
These building blocks of the fest are personified by the big red “Netflix Is a Joke” blocks found on almost every stage. From the giant ones at the Hollywood Bowl the size of a Fiat to handheld ones at a small club that fit on a barstool, you will find them everywhere all week long. They’re part of the branding that unifies every show and a reminder of how big and diverse the scene really is.
“We have so many opportunities for comics to showcase themselves and we have such unique voices here and there’s such diversity,” comedian Iliza Shlesinger said about the festival, which includes her headlining a sold out “Iliza and Friends” show at the Comedy Store. “It’s a chance to see all of your favorite comics in one place. And then about 500 other comics. It may not be great for your brake pads or your traffic time, but there’s a lot going on.”
Shlesinger’s point is evidenced by the comedians she’s sitting next to on a recent afternoon while talking about the impact of the festival on L.A. comedy. Atsuko Okatsuka, Sheng Wang and Shlesinger all took different paths to grow into marquee headliners — from indie clubs to major theaters to shooting their own one-hour specials. Part of what makes them stand out in their L.A. home base is that even at the heights they’ve all reached in their careers, they still love playing small shows all over town.
“There’s a lot of smaller shows around town that are also listed as part of the festival,” said Wang, whose special “Purple,” directed by longtime friend and stand-up star Ali Wong, recently premiered on Netflix. “I like doing those rooms just to practice and to get reps. But it’s cool that they are partnering with the festival so that they can kind of build a profile for themselves.”
1. Sheng Wang. 2. Atsuko Okatsuka. 3. Iliza Shlesinger. (Matt Seidel / For The Times)
Okatsuka, who is performing at the Orpheum as part of her national Big Bowl Tour, said it’s significant that the fest, which she describes as “Comedy Coachella,” is happening in the city where she found her voice in comedy. “For me it was the alt rooms that helped me grow because you know everyone has different energies and backgrounds and backstories,” she said. “I’m not someone that could start at a comedy club, my personality doesn’t allow for it.”
With over 350 shows happening all over seven days, NIAJ has the chance to continue its streak of introducing unique live formats and pairings for comedy that have room to grow. The other side of NIAJ’s impact on L.A. comes from massive shows like Gabriel Iglesias’ sold-out gigs at Dodger Stadium (only recently surpassed in ticket sales by his SoFi Stadium gig with Jo Koy), or innovations in livestreaming like last year’s roast of Tom Brady at the Forum. And let’s not forget John Mulaney’s stab at late-night experiment with the live series “Everybody’s in L.A.”
The past two installments of the festival have shown Netflix’s desire to take comedy to new heights. It continues this year with the live roast of Kevin Hart at the Forum, hosting its first all-Spanish-language show at the Bowl with Marcello Hernandez and Colombian singer Feid, and more musically-driven comedy variety shows hosted by major music acts like Lizzo and Jelly Roll. And then of course there are one-off shows like the 40th anniversary of “Pee-wee’s Playhouse” — a comedy variety show hosted by Patton Oswalt, which Wang will also be a part of.
“I’m just grateful to be part of this bigger show,” Wang said. “I’m a childhood fan of Pee-wee Herman, and I’m so grateful to be part of such a bigger tribute to him.”
There are several big variety shows including the Night of Too Many Stars at the Bowl and Seth Goes Greek at the Greek Theatre, starring Seth Rogen. And then there are true oddities like Stamptown, which is shooting its debut special for Netflix during the festival on May 8 and 9 at the Montalban Theatre, that thrive on being an uncategorizable ball of comedic energy with dancers, funny acrobats, skits and stand-up. Being around so many different types of shows also forces a lot of comedians to add more elements to their shows for the festival.
“I do think initially, when the festival started, it was about us going to talent, to try to come up with these ideas and brainstorm what is the most exciting show that could be done,” Pakosta said. “But now it’s a lot of incoming calls with talent having a really clear point of view on what they want to do.”
Some shows are obviously driven by Netflix programming as a way to cross-promote a comic and a TV show the platform is invested in. That includes live podcasts at the Wiltern where Bill Simmons interviews Shane Gillis and the cast of the Netflix sitcom “Tires,” or Tim Dillon doing a live discussion with the cast of real estate reality shows “Selling Sunset” and “Selling the OC.”
While boosting the visibility of the shows on their platform has become a big part of the fest, that also includes backing comics they support, no matter how controversial they may be. This year the fest’s inclusion of Louis C.K. at the Bowl comes on the heels of the streamer producing his latest special “Ridiculous,” slated for a summer release. It marks his first major partnership with a streaming service since allegations of sexual misconduct in 2017. Since 2020, he’s put out several specials independently on his own website.
Asked about the decision to work with C.K. again, Pakosta said Netflix is in the business of giving comedy fans the choice to see someone they think is still the best at what they do.
“I think it sort of goes back to wanting to be in business with incredibly talented people,” Pakosta said. “And a lot of comics were talking about Louis C.K. and what he was putting out recently. In order to make sure that we have the best and the most variety on-service, having him perform at the festival and then ultimately launching a special [on Netflix] gives members the opportunity to see it if they want to … when we were getting the talent that we were working with, that we have a lot of respect for, saying how great he is and that he’s doing this again, it’s like OK, we want to be able to give people the choice to see it.”
For many comics shooting specials during the week the fest is in town, it’s also a chance to bring more work back to town for film crews and below-the-line workers who need jobs.
“It’ll be almost a year since my special ‘Father’ came out on Hulu and I shot that in L.A. too,” said Okatsuka, who chose to film her 2025 special at Hollywood’s El Capitan Theater and plans to shoot her next special in L.A. later this year. “So many productions have gone to other places and so a lot of crew have lost work or have left… I purposely was like, I’m gonna try to do my L.A. play during the festival… I’m just L.A. obsessed.”
The feeling seems mutual between comics and their fans from L.A. and all over the world who come to buy their tickets for next week’s extravaganza and people continue to fuss over planning a week of shows where everything funny is happening all at once.
“It is like in a golden era right now,” Shlesinger said. “Comedy wanes and it waxes, and right now it is just everywhere. People you’ve never heard of are micro-famous, they’ve got a billion followers. They make a jillion dollars. You’ve never heard of them. And the festival is great because it keeps growing. So there’s more opportunities for that audience to find you.”
Movie Reviews
Panic Fest 2026 Film Review: “Buffet Infinity” – MediaMikes
Starring: Kevin Singh, Claire Theobald and Donovan Workun
Directed by: Simon Glassman
Rated: Unrated
Running Time: 99 minutes
Yellow Veil Pictures
Our Score: 3.5 out of 5 Stars
Having worked in local news, I’ve always appreciated the “can-do” spirit of local advertisers. Whether it’s pure DIY ingenuity by a tiny agency doing its best, or the awkward business owner subbing in for a slick national spot, there’s a charm to it. Enter “Buffet Infinity,” a VHS-style collage of local news, ads, and a story that feels easy to explain, yet strangely hard to fully convey.
As the film begins, we’re introduced to this unnamed town through a string of commercials. A pawn shop where the owners seem to enjoy filming more than selling, an insurance company with one of the dimmest spokespersons imaginable, a sandwich shop hyping its homemade sauce, and then there’s Buffet Infinity. At first glance, it’s just a buffet with a few items and low prices. Nothing suspicious…except for a monotone voiceover that feels more like bored improvisation than bored script reading.
But things begin to spiral as local news teasers and segments weave into the mix. It becomes clear that Buffet Infinity is more than a flashy new business. It’s an all-consuming presence that may be tied to strange disappearances, biblical shifts in nature, and possibly even a cult.
“Buffet Infinity” feels reminiscent of Panic Fest’s “VHYes,” but where that film leaned into a straightforward ghost story within the VHS chaos, this one uses sketch comedy to build something more layered. Absurdity reigns supreme as Buffet Infinity evolves from mundane burgers and salads to offering global cuisine and a sandwich that rivals the Tower of Babel. But underneath the jokes is a sharp critique of corporate expansion.
What makes the film work is how it forces you to piece together its story through seemingly trivial segments. Even the dull lawyer’s commercial plays a role. Slowly, the horror reveals itself: a force that enters a community, consumes it, overwhelms local competition, and then pretends it’s always belonged. Growing up, that force might have been Walmart. Today, it could be data centers, taxpayer-funded entertainment districts, or the endless spread of Amazon warehouses.
“Buffet Infinity” is an indie, anti-consumerist comedy that feels as old as Reaganomics but as current as Silicon Valley branding. It uses retro aesthetics for laughs while delivering a story about very real, very modern anxieties. Not every segment lands, and it can take a bit to find its rhythm, but its originality carries it. And when it hits, especially with the Buffet Infinity ads themselves, it’s an absolute riot.
Entertainment
’90s star Samuel Monroe Jr. is on life support after meningitis ‘repeatedly misdiagnosed’
Samuel Monroe Jr., known for ‘90s cult classic films “Menace II Society” and “Tales from the Hood,” is fighting for his life after doctors misdiagnosed a meningitis infection.
Monroe’s wife, Shawna Stewart, confirmed the news with Complex, telling the outlet that the star contracted meningitis 18 months ago while filming in Las Vegas.
“He went to several different hospitals, where his condition was repeatedly misdiagnosed and because of this negligence, the meningitis went untreated for eight months,” Stewart told the outlet.
She said that by the time doctors properly diagnosed the actor, the infection had already spread “not only to his spine but also to his brain.”
According to the Mayo Clinic, meningitis is an infection and swelling of the fluid and membranes around the brain and spinal cord. The inflammation from meningitis typically triggers symptoms such as headache, fever and a stiff neck. While viral infections are the most common cause in the United States, bacteria, parasites and fungi can also cause the condition.
The family launched a GoFundMe on Monday, sharing that the financial strain has been “immense” and that over the last nine months, Monroe has been in multiple hospitals and two rehabilitation centers. According to the fundraiser, the actor will require around-the-clock care if he regains consciousness and is removed from life support.
“As the whole family and friends do not want to think negative in the event that Samuel is taken home by God,” Tayonna Stewart wrote on the GoFundMe. “Any funds raise would be put towards a proper and respectful celebration of life for his family, friends and fans to attend.”
The actor’s mom, Joyce Patton, also shared the news on Facebook and asked for prayers for her son.
“Please pray for Samuel Monroe Jr. my son who is now on life support,” she wrote on Saturday. “God don’t make no mistakes but he is gracious and I am humbly asking for his mercy and grace for Sam. I love you son … to the moon and back 100 times.”
At present, the GoFundMe has raised 7% of its $50,000 goal, with “Big Boy’s Neighborhood” radio host Kurt Alexander contributing $1,000.
Monroe, who has gone by the stage name “Caffeine” and “Caffamilliano,” landed his first acting gig in 1993, opposite Patti LaBelle on the hit TV series “Out All Night.” The same year, he splashed onto the big screen, portraying Ilena’s cousin in “Menace II Society.”
He’s also acted in films “Tales from the Hood,” “Don’t Be a Menace to South Central While Drinking Your Juice in the Hood,” “What Goes Around Comes Around,” “Set It Off” and “The Players Club.”
Most recently, he acted in 2023 films “Packz” and “Payment Received.”
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