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ESPN’s coverage of 2026 NBA Finals is setting ratings records for ABC

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ESPN’s coverage of 2026 NBA Finals is setting ratings records for ABC

The stunning victory by the New York Knickerbockers over the San Antonio Spurs on Wednesday gave ABC the most-watched NBA Finals Game 4 since 1998, the year of Michael Jordan’s last championship with the Chicago Bulls.

Nielsen data showed an average of 20.9 million viewers watched the Knicks overcome a 29-point halftime deficit to top Victor Wembanyama and the Spurs 107-106 at Madison Square Garden, the greatest comeback in NBA Finals history. The Knicks have a 3-1 lead in the series and will play Game 5 on Saturday in San Antonio, attempting to win their first NBA championship in 53 years.

Through the first four games, the NBA Finals are averaging 19.6 million viewers, also the highest since the Bulls-Utah Jazz faced off on NBC in 1998. The series is on track to become the most-watched since the NBA Finals moved to ABC and ESPN in 2002.

“The match-up is ideal from a media business standpoint, featuring the nation’s largest media market with New York, teams with robust followings and multiple all-stars, especially Wemby, the compelling new face of the NBA,” said Lee Berke, president of LHB Sports Entertainment & Media, Inc.

The Knicks-Spurs series is up 116% over the first four games of last year’s match-up between the Oklahoma City Thunder and the Indiana Pacers. But the most encouraging numbers for ABC and ESPN is the growth among younger viewers, who have become harder to reach in the age of social media and streaming. Ratings among teens aged 12 to 17 are up 138% while the 18 to 24 age group is up 147%.

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ABC is also seeing spikes in viewing among women, up 121%, and the Latino audience due to its large populations in the markets of New York and San Antonio, according to Flora Kelly, ESPN’s senior vice president for audience research.

Viewing in the New York market alone is accounting for 18% of the national audience. The average price for a 30-second commercial on the telecasts topped $1 million each, according to people familiar with the figures who were not authorized to comment publicly. Some spots have gone for as much as $2.3 million.

Alana Haim, left, Este Haim, Taylor Swift and Mariska Hargitay cheer during Game 4 at New York’s Madison Square Garden on Wednesday.

(Al Bello / Getty Images)

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In addition to delivering highly competitive games, the NBA Finals also had President Trump and pop superstar Taylor Swift in attendance at Madison Square Garden. Both are capable of turning a live TV event into a full-blown spectacle.

“What we’re seeing is that this Spurs-Knicks series is a tremendous cultural moment,” Kelly said.

Trump attended Game 3, making him the first sitting president to attend an NBA Finals. While Trump was a fixture at Knicks games before he entered the national political scene, some commentators, such as ESPN’s Stephen A. Smith, believed the president’s insistence on attending Monday’s contest became a distraction that disrupted the home team’s momentum. (The Knicks lost the game 115-111, ending the team’s streak of 13 consecutive wins.)

Swift showed up for Game 4, joining “Law & Order: SVU” star Mariska Hargitay and the other celebrities who regularly show up courtside at Madison Square Garden.

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DGA’s board backs tentative contract with major studios

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DGA’s board backs tentative contract with major studios

The Directors Guild of America’s national board on Friday unanimously recommended its membership vote in favor of a four-year contract with the major studios that would increase wages, boost contributions to its health plan and establish guardrails surrounding AI technology.

“We entered this negotiation with three main priorities: secure our Health Plan, protect jobs, and ensure that our members remain secure as AI continues to impact our industry,” DGA President Christopher Nolan said in a statement. “We succeeded in these areas and gained in many others.”

Under the proposed contract, major studios would increase their contributions to the DGA’s health plan by 24.4% over four years, the largest since the plan was founded. In return, the DGA would recommend changes to its plan’s trustees including “modest” increases to the eligibility threshold and annual premiums, the DGA said on Friday.

The contract also increases minimum salaries for most jobs by 2.5% in the first year and up 3% for each of the following years in the agreement. Directors of network non-prime time strip dramatic programs will see their minimum salaries increase 2.5% for each year .

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The union, which represents more than 19,500 directors and their teams in movies, TV and commercials, said the agreement creates support for a federal production incentive to keep filming jobs in the U.S.

The proposed agreement secures a commitment that senior management at the major studios “would engage in meaningful advocacy for a federal production incentive above and beyond the ongoing lobbying efforts of the Motion Picture Association,” according to the DGA.

The contract also adds more rules around the use of AI technology, including requiring that directors oversee any footage created by artificial intelligence .

Studios will also be required to notify the DGA if an employer decides to license a director’s work to train a generative AI system to create new work. The agreement also establishes an employer-funded program to enhance directors’ AI skills, the union said.

“With these gains, a four-year Agreement was both appropriate and necessary to provide stability and potential for growth at a moment when the industry has been experiencing contraction,” Nolan said in a note to members on Friday.

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The DGA and Alliance of Motion Picture and Television Producers reached the tentative contract earlier this week. At that time, AMPTP said “we appreciate the hard work and commitment of our guild partners in achieving a fair deal that helps advance a stable and successful entertainment industry.”

DGA members will have until June 25 at 5 p.m. to vote on the plan. If approved, the contract would go into effect July 1 and run through June 30, 2030.

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TODAY Film Critic Gene Shalit Dies After ‘100 Years of an Amazing Life’

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TODAY Film Critic Gene Shalit Dies After ‘100 Years of an Amazing Life’

Gene Shalit, the popular film critic who spent decades with TODAY, has died. He was 100 years old.

In a statement to NBC News, Shalit’s family said he “passed away peacefully today after 100 years of an amazing life.”

Born March 25, 1926, Shalit was an instantly recognizable personality. Along with his distinctive handlebar mustache, poofy hair, eyeglasses and bow ties, he is best remembered for his love of puns while doing reviews on the show’s “Critic’s Corner” segment.

A graduate of the University of Illinois, Shalit became a part-time TODAY personality in 1970 and was elevated to a full-time role in 1973, replacing Joe Garagiola. He remained with the show until he retired in 2010. “It’s enough already,” he said in a statement announcing his retirement.

In addition to his reviews, Shalit interviewed scores of celebrities during his TODAY tenure. His 1979 sit-down with Carol Channing is best remembered for the actor telling a story about having trouble understanding the British accent that left him in tears from laughing so hard.

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“What’s the matter with him?” a smiling Channing said as Shalit tried to gather himself.

His movie reviews were often punctuated by his use of puns, which became his calling card.

Shalit made regular appearances on classic game shows “What’s My Line?” and “To Tell the Truth” and wrote for a wide range of newspapers and magazines, including The New York Times, Cosmopolitan, Glamour and TV Guide. He also wrote and broadcast a daily piece called “Man About Anything” on NBC’s radio network for over a decade.

In addition, he authored the 1987 anthology “Laughing Matters: A Celebration of American Humor.” He also compiled the book “Great Hollywood Wit” in 2002.

“Shalit has performed with the Boston Symphony Orchestra in Boston’s Symphony Hall and Tanglewood, played his bassoon on stage in Lincoln Center, and conducted the Pittsburgh Symphony Orchestra in a full concert of classical music. In none of these venues has he ever been invited back,” read a cheeky bio of Shalit in the 2007 book “Mazel Tov: Celebrities’ Bar and Bat Mitzvah Memories.”

He also lent his voice as a character named Gene Scallop in a 2007 episode of “SpongeBob SquarePants.”

He became pop culture fodder, often being lampooned on “Family Guy” and portrayed by Horatio Sanz on “Saturday Night Live.”

Shalit had six children with late wife Nancy, one of whom, Emily, died in 2012 from ovarian cancer.

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Gene Shalit, beloved and bushy film critic on the ‘Today’ show, dies at 100

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Gene Shalit, beloved and bushy film critic on the ‘Today’ show, dies at 100

Gene Shalit, the fast-talking funnyman who reviewed films, plays and books for NBC’s “Today” show has died. He was 100.

Shalit’s family confirmed the longtime critic’s death Friday, telling NBC that he “passed away peacefully after 100 years of an amazing life.”

According to a 2010 interview with Guy Ludwig, Shalit’s producer for more than 20 years, Shalit was hired as a contributor at “Today” in 1968. He reviewed books once a month or so, but audiences were so fascinated by his eccentric personality and equally unconventional looks that NBC ramped up the critic’s on-air appearances.

In January 1973, on the same day he was promoted to arts editor, Shalit debuted “Critic’s Corner,” the segment that would ultimately make him a household name. In 2010, Shalit retired as one of the last regular film critics on a major network.

Ludwig referred to Shalit as the “foxy grandpa” of the “Today” show.

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While Shalit’s quirky film reviews cemented his TV star status, his interview style made him a favorite among Hollywood’s biggest figures. Warren Beatty, Barbra Streisand and Robert De Niro were among the A-listers whom Ludwig said “only would talk to Gene.”

According to Shalit’s longtime former producer, Sophia Loren “so trusted Gene as a television personality” that after she’d gone through legal troubles and a scandal, she went to Shalit exclusively.

“She knew her story would be fairly told but also that Gene would be sensitive to some of the things about it that were sensitive to her,” Ludwig said. “Gene was articulate and sensitive, but also got the story.”

In March, “Today” posted a 100th birthday tribute to Shalit narrated by Al Roker, who said, “Even Sophia Loren couldn’t resist putting her hands into Gene’s hair. I mean, just a legend.”

Eugene Shalit was born March 25, 1926, in New York City and grew up in Morristown, N.J. He launched his elementary school’s first newspaper, “The Spotlight,” and purchased a fedora to seal his fate as a journalist. In Morristown High School he wrote the school newspaper’s humor column “The Broadcaster.” In 1949, he graduated from the University of Illinois at Urbana-Champaign.

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Shalit cut his teeth in media as an entertainment columnist for McCall’s magazine, eventually landing the role of senior film critic for Look magazine in 1968 and writing a humor column for Ladies’ Home Journal. His quick wit, punchy puns and unique voice came through even on the page, and NBC took notice.

“No one at NBC had seen him. They’d only read his stuff. So he walked into this executive’s office and the executive took one look at him and said, ‘Mr. Shalit, have you ever thought of radio?’” Ludwig told “Today.”

“They didn’t know how the public would react to someone who looked so different from people who were typically on TV in 1967.”

On “Critics Corner,” Shalit favored humor over the highfalutin. He was an everyman’s critic. Of 1997’s action-thriller “Face/Off,” he said, “Now, ‘Face/Off’ is a literal title, because both of their faces are taken off. Then each face is put onto the other’s head. Even their voices are switched with microchip implants. In other words, this is an entirely reasonable, rational movie!”

During his tenure, he was known to bust up his colleagues, and “Today” anchors ranging from Edwin Newman, Barbara Walters and Jane Pauley to Tom Brokaw, Bryant Gumbel, Katie Couric, Meredith Vieira and Roker.

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But not everyone appreciated Shalit’s style. In 1989, a leaked in-house memo from Gumbel, then a “Today” show co-host, to Marty Ryan, the former executive producer of the NBC program, complained that Shalit’s film reviews “are often late and his interviews aren’t very good.”

During an interview promoting his 1987 book “Laughing Matters: A Celebration of American Humor,” Eileen Prose asked Shalit who he respected as a reviewer.

“Gene Shalit,” he responded.

“I don’t think there’s any critic that believes a word that any other critic says, because you have to be so individualistic when you’re a critic,” he continued. “Sometimes you’ll read somebody else, but I rarely do.”

While Shalit brought a sense of humor to his reviews and interviews with stars — some of which would go haywire because Shalit would keel over laughing — he took the critic gig seriously. He told Prose that while most people see only a handful of movies a year, and often only the buzziest ones, he sees “the stuff that’s the stuffing, that they wouldn’t want to see.”

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“I have to suffer through that, and I will never leave a movie before it’s over, no matter how bad it is,” he said, noting that he only does it because he loves it.

Shalit’s larger-than-life persona was parodied in popular culture — not just by Jon Lovitz and Horatio Sanz on “Saturday Night Live,” but by Shalit himself, who voiced his own parody “Gene Scallop” on “SpongeBob Squarepants.” Eyebrow doppelganger Eugene Levy also took a crack at the critic on “Second City Television,” and Shalit was parodied in multiple episodes of “Family Guy.”

Shalit was married to Nancy Lewis for 28 years until her death in 1978 and never remarried. The couple had six children: Peter, Willa, Emily, Amanda, Nevin and Andrew. Emily died from ovarian cancer in 2012.

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