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Apple TV+’s journey from Hollywood outsider to first streamer with a best picture Oscar

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It was solely three years in the past when Hollywood was Apple with intense skepticism.

Earlier than launching its streaming service Apple TV+ in late 2019, the iPhone maker had confused conventional movie and tv business gamers with a presentation that was heavy on star energy — Oprah Winfrey, Steven Spielberg plus a Sara Bareilles musical efficiency — and lightweight on precise programming.

To some filmmakers and brokers, the Cupertino, Calif., tech big’s seemingly cautious strategy to content material uncovered a tradition conflict between leisure and Silicon Valley — one which appeared as if it would hinder the corporate’s capacity to compete with Netflix and Walt Disney Co.’s Disney+. Now with a finest image Oscar in hand for Sian Heder’s household drama “CODA,” Apple can wave gold-plated {hardware} within the face of its critics. The Academy of Movement Image Arts and Sciences bestowed Apple with its highest achievement, making it the primary streaming firm to take finest image.

Apple beat Netflix to the punch.

The producers and the forged of the Apple TV+ function “CODA” after profitable the very best image Oscar on the 94th Academy Awards on the Dolby Theatre at Ovation Hollywood on March 27, 2022.

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(Robert Gauthier / Los Angeles Occasions)

Netflix has spent tens of hundreds of thousands of {dollars} campaigning for Oscars over the previous few years, profitable key awards, together with Alfonso Cuaron’s directing achievement for “Roma,” and securing seven finest image nods, all nonetheless with out nabbing the cherished high statuette. Apple did it with its first finest image nominee, a small, quiet indie movie it acquired on the 2021 Sundance Movie Competition for a record-breaking $25 million.

Congratulating the filmmakers and forged, Apple Chief Govt Tim Cook dinner tweeted, “Workforce CODA created a profoundly stunning film, a narrative of hope and coronary heart that celebrates our variations.”

Daniel Ives, a managing director at Wedbush Securities, known as the very best image win a “sport changer” for Apple TV+, and stated the win will assist encourage extra expertise to work with the streamer because it takes on its rivals. Nonetheless, Netflix, Amazon Prime and Disney+ are far forward of Apple when it comes to subscribers, which is the metric that basically issues.

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“They’ve been ready for validation of the platform and finally the awards,” Ives stated. “It’s an enormous validation, not simply from a expertise perspective, however particularly relating to shoppers.”

The Apple TV+ subscriber base stays small — with an estimated 25 million paid prospects — contemplating there are 975 million lively iPhones available in the market, Ives stated. Apple doesn’t launch subscriber numbers for its video streaming enterprise, which expenses a modest $5 a month. For comparability, about 222 million folks subscribe to Netflix globally. Netflix’s commonplace plan prices $15.50.

Each Netflix and Amazon have broadened their movie methods lately to deal with releasing extra common films, quite than simply chasing important acclaim. Netflix has put out a number of blockbuster-like films with marquee-busting casts, comparable to “Purple Discover” and “The Adam Undertaking.”

The Apple streamer, meant to develop the corporate’s income in subscriptions beneath its bigger providers enterprise, opened with simply 9 applications in 2019. The exhibits acquired blended critiques, although “The Morning Present” and “Dickinson” earned early devotees.

Since then, Apple’s TV programming has expanded and earned accolades, particularly the hit comedy “Ted Lasso,” which amassed a formidable seven Emmys final 12 months. The brand new psychological thriller collection “Severance,” directed by Ben Stiller, has earned widespread reward from critics, signaling Apple’s ambitions within the house.

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Its unique movie unit has been slower to realize traction. It put out films comparable to Sofia Coppola’s “On the Rocks,” the Tom Holland crime drama “Cherry” and the Tom Hanks sci-fi movie “Finch,” however nothing has made a lot of a splash in mainstream tradition.

“CODA’s” win marks a breakthrough. The movie is a couple of deaf household who depends on their solely listening to member, Ruby, to interpret for them and assist them navigate their manner by the fishing group in Gloucester, Mass. However Ruby has aspirations of her personal to pursue a music profession.

“CODA” received all three awards for which it was nominated, with Troy Kotsur acknowledged as supporting actor and Heder profitable for tailored screenplay. Kotsur is the primary deaf male to win an performing Oscar. Apple was additionally nominated in three classes for Joel Coen’s “The Tragedy of Macbeth,” starring Denzel Washington, who was up for lead actor.

Among the many finest image nominees, CODA” noticed the biggest share enhance in viewership post-nominations, in line with information from Samba TV, which measures streaming viewing. Almost 40% of “CODA’s” lifetime streaming viewership occurred after the nominations had been introduced. The common of the others — excluding “Nightmare Alley,” which was launched on streaming in February — was 15%, the agency stated.

“It’s a brand new child within the block relative to streaming. Many inside the Hollywood elite at all times seen Apple as sort of an outsider and by no means actually took its content material effort critically,” Ives stated. “It will be seen as a groundbreaking achievement for Apple the place I believe many inside Hollywood by no means thought Apple would get inside a sniff of the Academy Award ceremony.”

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Apple makes most of its income by the iPhone. Apple TV+ is a part of a rising income class for Apple known as providers, which additionally consists of different subscriptions comparable to entry to information and music streaming.

The providers division, a part of a technique that retains Apple customers loyal to the corporate’s merchandise, generated $19.5 billion in income throughout its 2022 fiscal first quarter, or 16% of the corporate’s gross sales.

Ives estimates that Apple spends roughly $7 billion a 12 months on streaming video content material, which is much lower than the estimated $19 billion Netflix is anticipated to deploy on programming this 12 months. Apple is readying some large swings in movie, agreeing to finance Martin Scorsese’s adaptation of “Killers of the Flower Moon,” a car for Leonardo DiCaprio that’s stated to have a funds of some $200 million.

In contrast with the Scorsese drama, “CODA” was a steal. The film reportedly value lower than $10 million to provide, and business estimates peg Apple’s awards season marketing campaign at greater than $10 million. That’s nothing for Apple, which has a ballpark of $200 billion in money readily available.

Apple TV+ nonetheless has a a lot smaller library than Netflix and Amazon, which lately closed an $8.45-billion acquisition of Beverly Hills studio MGM and its 4,000-film catalog. With rivals ramping up after important head-starts, Apple should preserve churning out hits to compete successfully. Some analysts suppose Apple ought to stage up by shopping for a manufacturing firm or studio, however the firm has proven little curiosity in doing so.

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“Apple has the lightest quantity of content material, and they should bulk up,” stated Tom Nunan, a former studio and community government who executive-produced the 2006 Oscar winner “Crash.”

Apple launched “CODA” with comparatively little fanfare in August in restricted theaters and on Apple TV+. After the Oscar nominations had been introduced, the corporate put the movie in theaters in main U.S. cities and in London, permitting guests to see it free of charge through the weekend that started Feb. 25.

The corporate blanketed social media and Los Angeles billboards with “in your consideration” advertisements for “CODA,” and promoted the film by gadget screens on show at Apple Shops.

However Oscar voters don’t vote for the campaigns. They award the films themselves, and that is the place Apple had a bonus, with the sort of uplifting private drama the academy typically likes to acknowledge.

“We’ve seen this coming miles away that the streamers are taking on relating to character-driven tales, tales that may be advised in your TV display at house that don’t should be seen in a cineplex,” Nunan stated. “Usually talking, the Oscars have fun these varieties of films — character-driven tales.”

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Movie Reviews

Catherine Breillat Is Back, Baby

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Catherine Breillat Is Back, Baby

The transgressive French filmmaker is in fine, fucked-up form with Last Summer, about a middle-age lawyer who starts sleeping with her stepson.
Photo: Janus Films

When Anne (Léa Drucker) has sex with her 17-year-old stepson, she closes and sometimes covers her eyes. It’s a pose that brings to mind what people say about the tradition of draping a napkin over your head before eating ortolan, that the idea is to prevent God from witnessing what you’re about to do. Théo (Samuel Kircher) is as fine-boned as any songbird — “You’re so slim!” Anne gasps in what sounds almost like pain during one of their encounters, as she runs her hands up his rangy torso — and just as forbidden. And despite the fact that what she’s doing could blow up her life, she can’t stay away. It wouldn’t be fair to say that desire is a form of madness in Last Summer, a family drama as masterfully propulsive as a horror movie. Anne remains upsettingly clear-eyed about what’s happening, as though to suggest otherwise would be a cop-out. But desire is powerful, enough to compel this bourgeois middle-age professional into betraying everything she stands for in a few breathtaking turns.

Last Summer is the first film in a decade from director Catherine Breillat, the taboo-loving legend behind the likes of Fat Girl and Romance. Last Summer, which Breillat and co-writer Pascal Bonitzer adapted from the 2019 Danish film Queen of Hearts, could be described as tame only in comparison to Rocco Siffredi drinking a teacup full of tampon water in Anatomy of Hell, but there is a lulling sleekness to the way it lays out its setting that turns out to be deceptive. Anne and her husband Pierre (Olivier Rabourdin) live with their two adopted daughters in a handsome house surrounded by sun-dappled countryside, a lifestyle sustained by the business dealings that frequently require Pierre to travel. Anne’s sister and closest friend Mina (Clotilde Courau) works as a manicurist in town, and conversations between the two make it clear that they didn’t grow up in the kind of ease Anne currently enjoys. It’s a luxury that allows her to pursue a career that seems more driven by idealism than by financial concerns. Anne is a lawyer who represents survivors of sexual assault, a detail that isn’t ironic, exactly, so much as it represents just how much individual actions can be divorced from broader beliefs.

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In the opening scene, Anne dispassionately questions an underage client about her sexual history. She informs the girl that she should expect the defense to paint her as promiscuous before reassuring her that judges are accustomed to this tactic. The sequence outlines how familiar Anne is with the narratives used to discredit accusers, but also highlights a certain flintiness to her character. Drucker’s performance is impressively hard-edged even before Anne ends up in bed with her stepson. There’s a restlessness to the character behind the sleek blonde hair and businesswoman shifts, a desire to think of herself as unlike other women and as more interesting than the buttoned-up normies her husband brings by for dinner. Anne enjoys her well-coiffed life, but she also feels impatient with it, and when Théo gets dropped into her lap after being expelled from school in Geneva for punching his teacher, he triggers something in her that’s not just about lust. Théo is still very much a kid, something Breillat emphasizes by showcasing the messes he leaves around the house as much as on his sulky, half-formed beauty. But that rebelliousness speaks to Anne, who finds something invigorating in aligning herself with callow passion and impulsiveness instead of stultifying adulthood — however temporarily.

This being a Breillat film, the sex is Last Summer’s proving ground, the place where all those tensions about gender and class and age meet up with the inexorability of the flesh. The first time Anne sleeps with Théo, it’s shot from below, as though the camera’s lying in bed beside the woman as she looks up at the boy on top of her. It’s a point of view that makes the audience complicit in the scene, but that also dares you not to find its spectacle hot. Breillat is an avid button-pusher responsible for some of the more disturbing depictions of sexuality to have ever been committed to screen, but Last Summer refuses to defang its main character by portraying her simply as a predatory molester. Instead, she’s something more complicated — a woman trying to have things both ways, to dabble in the transgressive without risking her advantageous perch in the mainstream, and to wield the weapons of the victim-blaming society she otherwise battles when they are to her advantage. It’s not the sex that harms Théo; it’s the mindfuck of what he’s subjected to. After dreamily playing tourist in Théo’s youthful existence, Anne drags him into the brutal realities of the grown-up world. The results are unflinching and breathtakingly ugly. You couldn’t be blamed for wanting to look away.

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Review: In the underpowered 'Daddio,' the proverbial cab ride from hell could use more hell

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Review: In the underpowered 'Daddio,' the proverbial cab ride from hell could use more hell

The art of conversation has been a casualty in these deeply divided days of ours, and the poor state of talk in the movies — so often expositional, glib or posturing — is an unfortunate reflection of that. The new film “Daddio” is an attempt to put verbal discourse front and center, confining to a yellow taxi a pair with different life paths, as you would expect when your leads are Sean Penn and Dakota Johnson. (Guess which one is the cabbie.)

Johnson’s coolly elegant, nameless traveler, a computer programmer returning to New York’s JFK airport from a trip visiting a big sister in Oklahoma, may be getting a flat rate for her journey, but the meter’s always running on the mouth of Penn’s gleefully crusty and opinionated driver, Clark. He’s a twice-married man prone to streetwise philosophizing about the state of the world and, over the course of the ride, the unsettled romances of his attractive fare. And as she drops clues about her life — sometimes unwittingly, then a little more freely — she gives back with some probing responses of her own, trying to pry him open.

Writer-director Christy Hall, who originally conceived the scenario as a stage play, lets the chatter roll — there’s a significant stretch in which the cab isn’t even moving. And when silence sets in, there’s still an exchange to tend to, as Johnson occasionally, with apprehension, responds to a lover’s insistent sexting. This third figure (unseen, save one predictable picture sent to her phone) becomes another source of conjectural bravado for Clark, a self-proclaimed expert in male-female relations, who makes eye contact through the rearview mirror.

Sean Penn in the movie “Daddio.”

(Sony Pictures Classics)

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Watching the unremarkable “Daddio,” you’ll never worry that anything untoward or combustible will happen between the chauvinist driver with a heart of gold and the smart if vulnerable young female passenger who “can handle herself,” as Clark frequently observes. That lack of tension is the problem. The movie is less about a nuanced conversation between strangers than a writer’s careful construction, designed to bridge a cultural impasse between the sexes. Hall is so eager to stage a big moment that upends expectations and triggers wet-eyed epiphanies — He’s a compassionate blowhard! She can laugh at his crassness! — that we’re never allowed to feel the molecules shift from moment to moment in a way that isn’t unforced. Life may be the subject, but life is what’s missing.

It doesn’t help that in directing her first feature, Hall has given herself one of the hardest jobs, getting the most out of only two ingredients and one container. It’s probably why Jim Jarmusch went the variety route with five different tales for his memorable 1991 taxi suite “Night on Earth.” That film conveyed a palpable sense of time and space.

“Daddio,” on the other hand, is nowhere near as assured visually or in its pacing. Hall has an experienced cinematographer in Phedon Papamichael (“Nebraska,” “Ford v Ferrari”) but chooses an unfortunate studio gloss that suggests utter control, rather than a what-might-happen vibe. Not that there’s anything wrong with a movie so clearly made on a set. But Johnson’s well-rehearsed poise and Penn’s coasting boldness make them seem like the stars of a commercial for a scent called Common Ground rather than flesh-and-blood people. At times, they hardly seem to be sharing the same car interior, leaving “Daddio” feeling like a safe space, when what it needs is danger.

‘Daddio’

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Rating: R, for language throughout, sexual material and brief graphic nudity

Running time: 1 hour, 41 minutes

Playing: In limited release Friday, June 28

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‘Kunddala Puranam’ Review | A simplistic tale featuring an in-form Indrans, Remya Suresh

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‘Kunddala Puranam’ Review | A simplistic tale featuring an in-form Indrans, Remya Suresh

‘Kunddala Puranam’, starring Indrans and Remya Suresh in the lead, is the kind of movie you might want to watch for its focus on village folk and their everyday lives, offering a break from the bustling city. However, its far too simplistic approach may not work for all, especially at a time when filmmakers are trying to break new ground with experimental storytelling, unique styles, and mixing genres.
‘Kunddala Puranam’, directed by Santhosh Puthukkunnu, is set in Kasaragod, where a family opens up their private well to their neighbors. The well is an often-used trope in Malayalam cinema, with women characters gathering around it for water and some gossip. Venu (Indrans) and Thankamani (Remya Suresh) have a school-going daughter who yearns to wear gold earrings but can’t because of an ear infection. When her condition improves, Venu, who works as a security guard at a local bar, decides to purchase a pair for her. The gold earrings soon become the source of both happiness and unhappiness for the family.

The Kasaragod dialect, explored in films since the latter half of the last decade, has a certain charm, but what is particularly interesting is how Indrans effortlessly mouths his dialogues in the dialect. He is a masterclass in emotional acting and nails his role as a resolute father in this film. Remya Suresh, who played a prominent role in last year’s acclaimed movie ‘1001 Nunakal’, performs exceptionally well in this movie. Unni Raja, best known for ‘Thinkalazhcha Nishchayam’, also plays an interesting character. However, it is the child actor Sivaani Shibin who manages to capture the audience’s hearts with her playful innocence, a quality sadly missing in characters written for children in recent years.
Though the writers have tried their hand at humor in the movie, most of the dialogues fall flat, except for some scenes involving a drunkard and the other villagers. The story, though interesting, is stretched too long for comfort. Sound designer and musician Blesson Thomas manages to capture the mood of the story well through his music.

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