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Welcome to the 'Doink Cam': How CBS' Super Bowl TV innovation came to life

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Welcome to the 'Doink Cam': How CBS' Super Bowl TV innovation came to life

Harrison Butker has earned his reputation as one of the NFL’s great kickers. The two-time Super Bowl champion has made all 14 of his kicks in the Kansas City Chiefs’ postseason victories this season and has become as dependable in his art as Stephen Curry is at his.

But in a bit of great irony, it was a Butker missed field goal at last year’s Super Bowl that prompted an epiphany from Jason Cohen, a CBS Sports vice president of remote technical operations.

With 2:24 left in the opening quarter of Super Bowl LVII between the Chiefs and Philadelphia Eagles, Butker’s 42-yard field goal attempt smashed the top of the left upright at State Farm Stadium in Glendale, Ariz. (Said Fox broadcaster Kevin Burkhardt in describing the play: “So a good drive ends with the ‘doink!’”)

It just so happened that Cohen and Mike Francis, a vice president of engineering and technology at CBS Sports, were sitting in the end zone where the kick was missed. As the sound of the miss reverberated in their section, Cohen and Francis looked at each other with excitement.

“The ball ricocheted off the pole and made this very loud sound — a ‘doink,’” Cohen recalled this week. “We looked at each other and I said, ‘We need a camera in the uprights.’”

Immediately after Butker’s miss, Cohen texted NFL’s senior director of broadcasting, Blake Jones, who was, well, working. He excitedly told Jones that he wanted to place a camera in the uprights at this year’s Super Bowl when CBS was airing the game. An amused Jones texted Cohen back immediately and said they should talk after the Super Bowl.

Months of planning and testing has produced a set of  “doink” cameras for Sunday’s game. The CBS broadcast will feature six total 4K cameras that have been inserted into the Allegiant Stadium uprights of both end zones. Two of the cameras on each upright are positioned to face out to the field on a 45-degree angle. Another faces directly inward to get a side profile shot of the ball as it flies through. They have high-resolution zoom capabilities and super slow-motion replay capabilities. CBS will be able to get fantastic replays of any field goal or extra point, but the dream will be if someone hits the post for the doink.

“The doink camera isn’t just if it hits the upright,” said CBS Sports executive producer and executive vice president of production Harold Bryant. “If there is a field goal that’s tight, we have three different angles on each upright, so we can see it in three different positions.”

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Immediately after he texted Jones, Cohen started digging around the internet and found a company, Sportsfield Specialities, that designs and manufactures sports construction equipment including football goalposts. He sent in a LinkedIn request during the game to the company’s director of sales. Cohen and his team ultimately spent months composing engineering drawings and schematics to make sure that the integrity of the uprights would not be compromised. Sportsfield helped CBS with the engineering of the pole and cutting holes. Cohen said Fletcher Sports, a speciality camera-capture company that often works with CBS Sports, designed the inserts that go into the uprights and figured out how to make the cameras fit.

The proof of concept initially came in a preseason game between the New York Jets and Tampa Bay Buccaneers on Aug. 19 at MetLife Stadium. Cohen and his group consulted with kicking analyst Jay Feely to get his perspective on where he thought might be a good place for the cameras.

“We presented our ideas early enough on this where we had a preseason plan,” Cohen said. “The NFL had time to evaluate the plan, and then come back to us with their feedback after the preseason test.”

The next live test came at Allegiant Stadium in October for a Week 6 game between the New England Patriots and Las Vegas Raiders. There had been plenty of trial and error to get to this point, but the doink cameras made their television debut for a successful kick.

Ryan Galvin, the lead replay producer for this year’s Super Bowl, explained how the process of a doink camera replay getting on the air would work in practical terms. At the Super Bowl, production specialist Amanda Smerage will run the machine that controls the six cameras from the uprights. They call it “DOINK” in the production truck. Steve McKee, who normally produces the team of Andrew Catalon, Matt Ryan and Tiki Barber but is working as a replay producer for this year’s Super Bowl, will monitor those cameras. He will alert Galvin if DOINK produces something memorable.

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Doink Cam fits inside the uprights to give a unique view of field-goal and extra-point attempts. CBS will have three of them in each goalpost. (Courtesy of Jason Cohen)

Galvin, who has 60-something replay feeds at his disposal, ultimately has to decide what replays to use, including the doink cameras, in real-time throughout the game. Galvin loves the technology but is quick to point out that ultimately you have to produce the game in front of you and rely on the people around you.

“A brand-new look for the viewer can be tricky,” said Galvin, who will work his seventh Super Bowl. “Will it be slightly confusing? Can people ‘get it’ in six seconds? I’m not smart enough to answer that. I know that Jason Cohen and our entire operations team work incredibly hard to fill a toolbox of cameras and replay machines for our crew. My job is to get the best replay on the air when appropriate.”

Jones said that the NFL is always trying to identify the next broadcast innovation. For instance, pylon cam is now standard for major NFL games across all the broadcast partners. The Super Bowl often lends the opportunity to do something unique, and sometimes what debuts at a Super Bowl can become a standard in-game production.

Ultimately, such broadcast innovations are dictated by the networks because they are the ones that have to invest the budget and research and development. If the viewing public immediately falls in love with a certain camera, the NFL’s other media partners would certainly take notice.

“It used to be that sky cam was something you would only see at the big prime-time games,” Jones said. “Now that’s going into the more regular Sunday afternoon games. We’ll learn a lot after this week. In the end, these are network decisions that we’re supporting and facilitating rather than necessarily saying you have to have cameras X, Y, and Z. This one is a pretty unique use case, and you need a certain part of the game to happen a certain way to get that ‘wow’ factor. It’ll be interesting to see how it all plays out.”

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“There is no history to go off of as to what is the perfect camera to catch the perfect doink,” Cohen said. “A part of this is going to be luck. Where will a ball possibly strike? What I’ll tell you is that we put cameras in different positions for the preseason game in August and the game in October where we looked at every possible angle, trying to see what the pros and cons were. … What we came up with is what we think are the right height, angle and wide-angle lens.”

Doink Cam

A Doink Cam in place and ready to go inside a goalpost, with Plexiglass cover. (Courtesy of Jason Cohen)

Cohen said what testing revealed was it’s not just about the image of the football coming toward viewers, but viewers also needed to see the other goal post as a frame of reference to see if the ball went through or not. Sportsfield Specialities was able to get the cameras where CBS wanted them through custom fitting. There is a camera cylinder tube with a piece of unbreakable Plexiglass that gets slid into the pole through a back opening of the upright. “Think of it like there’s like a little door or a chamber in the back of the upright, and this little camera slot gets kind of inserted inward,” Cohen said. “Then a piece of Plexiglass that’s curved and gets pushed forward so that it’s completely flush with the rest of the upright.”

The doink cameras and proper wiring were placed inside the Allegiant Stadium uprights on Wednesday. Testing was scheduled for Thursday night, when the final field installation happens. There will also be a run-through on Friday. Cohen said he will be sitting in one of the CBS production trucks on Super Bowl Sunday with other CBS brass. He admits he’s rooting for a doink.

“Look, you never root for someone else’s misery, and I don’t want to put bad karma on the world and hope that field-goal kickers don’t do their job,” Cohen said. “But this is the kind of innovation that if someone hits the post and our cameras get a great look, it’s going to make us really feel happy about all of the work and effort we put into inventing this angle. So as they line up for kicks on Sunday, I’m definitely going to be holding my breath a bit.”

go-deeper

GO DEEPER

Super Bowl broadcast Q&A: Jim Nantz, Tony Romo and Tracy Wolfson on the big game

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(Top photo of a monitor showing the view from “Doink Cam” during a test at a preseason game between the Tampa Bay Buccaneers and New York Jets: Courtesy of Jason Cohen)

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Charles Barkley to entertain deals if TNT doesn't honor contract

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Charles Barkley to entertain deals if TNT doesn't honor contract

Charles Barkley will either remain with TNT Sports on his 10-year, $210 million contract or he will listen to offers from ESPN, NBC and Amazon Prime Video as he reconsiders retirement, he told The Athletic on Friday.

“My deal is 10 years, $210 million,” Barkley said in a phone interview. “Turner has to come to me ASAP and they have to guarantee my whole thing or they can offer me a pay cut, which there is no chance of that happening and I’ll be (a) free agent.

“My thing was, ‘Wait, y’all f— up, I didn’t f— up, why do I have to take a pay cut?”

Barkley is in the third year of his deal.

The NBA announced this week new deals worth a total of $77 billion over 11 years with incumbent ESPN and newcomers NBC and Amazon. In the process, the NBA rejected TNT Sports’ matching rights. TNT Sports filed a suit against the league in hopes of taking over Amazon’s deal, it announced Friday.

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“I wouldn’t want them to sue,” Barkley said. “The NBA clearly wanted to break up with us. I don’t want to be in a relationship where I have to sue somebody to be in it. That makes zero sense.

“If you have to sue somebody to stay in a relationship, do you think that is a healthy relationship?”

Earlier Friday, Barkley released a statement through Bleacher Report saying that he didn’t feel the NBA wanted to do a deal with TNT Sports, which has had a relationship with the league for nearly four decades.

“It’s going to all go to streaming in 11 years,” Barkley told The Athletic. “I think this is just a cash grab, but they needed streaming because in 11 years nobody’s going to be able to afford these rights but streaming.

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“They’re kind of getting their cake and eating it, too. They got ESPN and NBC and they got streaming.”

During the NBA Finals, Barkley, 61, said he planned to retire. He is not fully backing off those statements, but his ears will be open if he is not paid in full by TNT Sports.

Barkley said he has talked with ESPN, NBC and Amazon for the last couple of months.

“Right now, I’m planning on retiring,” Barkley said. “I’m not trying to do anything.”

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Marchand: Charles Barkley says he’s retiring, but this story doesn’t feel over

Barkley said he would be “stupid” not to listen and informed the entities of his plans, but he wanted them to have their packages squared away.

“But from a compensation standpoint, I said, ‘I will sit down and see what y’all are going to have going forward,’” Barkley said. “I’ve been straight honest with all the companies.”

Barkely said he is still hesitant to not have his whole “Inside the NBA” team, including host Ernie Johnson and co-analysts Shaquille O’Neal and Kenny Smith, plus the behind-the-scenes TNT people he adores. He expects next year, its final season, to be special.

“We’re going to go out with a bang,” Barkley said.

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Barkley said Johnson won’t go to a new network, while he has not checked in on O’Neal’s or Smith’s plans. The Athletic was told from sources briefed on the other networks’ plans that they could offer to let Barkley and the full crew, including Johnson, the chance to remain in Atlanta and do the same show.

“Everything is still on the table,” Barkley said.

Barkley reiterated the people he really feels bad for in this whole situation are the ones behind the scenes who aren’t making millions.

“I feel bad for the people I work with,” Barkley said. “A lot of good people will lose their jobs. I have to give TNT credit, they tried everything to try and stay in the relationship, but the NBA wanted to move on. It’s that simple.”

Required reading

(Photo: Steven Freeman / NBAE via Getty Images)

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Mets shouldn't be buyers. They should be aggressive buyers at the deadline

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Mets shouldn't be buyers. They should be aggressive buyers at the deadline

NEW YORK — On Wednesday, in discussing how his bullpen plans shift moment to moment over a nine-inning game, Carlos Mendoza chuckled at the idea of forming a pregame plan and sticking to it.

“I don’t know that there’s ever a time you come up with a game plan and stick to it,” the Mets manager said. “Every time you make an adjustment because the game unfolds. … You have an idea, but then you have to make adjustments.”

Perhaps Mendoza’s boss, David Stearns, should take that advice when it comes to this season.

The Mets entered 2024 with a clear, consistent plan from ownership down to the clubhouse. While they did not possess the high expectations of previous spring trainings, they thought they could be legitimate contenders for the postseason while preserving a sustained window of contention in the future. And here they are, days ahead of the trade deadline, as legitimate contenders for the postseason who have preserved a sustained window of contention in the future.

But after another memorable win Thursday night, a walk-off 3-2 victory over Atlanta that felt like the inverse of so many nightmarish nights at Turner Field, maybe it’s time for Stearns and the New York front office to get a little greedy about 2024. Yes, the Mets are going to be buyers at the trade deadline. But let’s make a case for the Mets to do more than add a reliever in the next week, a case for the Mets to be aggressive buyers like they last were en route to an unexpected pennant in 2015.

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The Mets are good enough

Let’s do some blind resumes for teams on the morning of July 26 over the years.

Blind resumes

Team

  

W

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L

  

Pct.

  

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RD

  

NL Rank

  

GB of Playoffs

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A

56

46

0.549

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85

5

B

55

Advertisement

47

0.539

9

T5

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C

55

47

0.539

49

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T3

D

54

48

Advertisement

0.529

23

5

E

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50

46

0.521

46

7

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0.5

F

48

51

0.485

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36

10

6

OK, blindfolds off! What do those pretty similar teams all have in common? They all won the pennant.

NL pennant-winners (plus the Mets)

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Team

  

W

  

L

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Pct.

  

RD

  

Advertisement

NL Rank

  

GB of Playoffs

  

56

Advertisement

46

0.549

85

5

Advertisement

55

47

0.539

9

T5

Advertisement

55

47

0.539

49

Advertisement

T3

54

48

0.529

Advertisement

23

5

50

46

Advertisement

0.521

46

7

0.5

48

Advertisement

51

0.485

36

10

6

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They were also pretty aggressive at the trade deadline. I classified the 2018 Dodgers (Manny Machado) and 2022 Phillies (David Robertson, Brandon Marsh and Noah Syndergaard) as All-in Buyers — teams that surrendered significant prospect capital for the present. The 2019 Nationals added three relievers, including the guy who would record the final out of the World Series. In 2021, Atlanta brought in four outfielders, including the NLCS and World Series MVPs. In 2023, Arizona dealt for a closer to better position itself for the postseason.

(For what it’s worth, the 2015 Mets, another All-in Buyer, were 50-48 with a negative-seven run differential on July 26.)

No, the Mets lack the kind of rotation and bullpen you generally rely on to carry you in October. However, New York possesses an offense that appears built for the postseason. As evidenced by its bashing of Gerrit Cole twice in the last month, the Mets’ lineup can go deep with the best of them. Only Baltimore has hit more homers since the Mets’ hot streak started May 30, and they’re tied for fourth in the majors in homers on the season — ahead of everyone but the Dodgers in the National League. On Thursday, New York was in the game against a dominant Chris Sale because Francisco Lindor turned one Sale mistake into two Mets runs.

Homers carry offenses come October. The similarly productive but differently constituted offense in 2022 tied for 15th in the league in home runs, then watched Atlanta and San Diego outhomer it in the biggest games of the season. This Mets offense can swing a short series with its power.

The National League is open

Here’s an important caveat: If I covered the Pirates or the Reds or the Padres or the Diamondbacks, I’d probably be making the exact same case. Because the National League is as open as it’s been in years.

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Los Angeles and Atlanta have been the two best teams in the senior circuit for the last several seasons. Both are enduring more turbulent regular seasons than they’re accustomed to. The Dodgers continue to have health questions about their rotation, a dynamic that doomed them last October. Atlanta’s best hitter and best pitcher are out for the season. Its lineup looks like a shell of what the Mets are used to confronting.

While the Phillies have taken the mantle of the NL’s team to beat, they’re a team the Mets are pretty good at beating. They memorably went 14-5 against Philadelphia in 2022, and even during a down 2023 went 6-7 against it. This year, the Mets are 2-4 against the Phillies. And remarkably, since the start of the 2022 season, New York is 10-3 when facing either Aaron Nola or Zack Wheeler.

The timing actually clicks

It’s really tempting for teams to try manipulating their window of contention — to be cautious this year to put more eggs in a basket down the line. In doing so, however, they often miss the year to win.

The 2015 Mets could have been more cautious: Syndergaard and Steven Matz were rookies, Wheeler was hurt, the NL had several very good teams — surely the Mets’ best chance to advance in October would be down the road? As it turns out, that young rotation was never as healthy or as dominant as it was right then and there, and the Mets’ aggressiveness paid off in a pennant.

(Contrast that with the 2013-2015 Pirates, who never made the big move to push a very good team over the top. They still haven’t won a postseason series since 1979.)

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For the Mets, it’s also fair to ask: What year, specifically, are they waiting for? Injuries to some key prospects this year mean New York won’t head into spring training 2025 planning to give an everyday spot to a talented rookie. The full incorporation of guys like Jett Williams, Drew Gilbert, Luisangel Acuña and Ryan Clifford won’t happen until 2026 — by which point Lindor will be 32 and Brandon Nimmo 33, on the outskirts of their primes.

The goal is to open a sustained window of contention and pounce on legitimate opportunities to win divisions, pennants and championships. The Mets are there. The two players they have signed long-term are having career-best years. Their cornerstone first baseman might not be here next year.

The window of contention is already open.

What does this mean?

Let’s be honest: This is where most columns like this end. There’s all that reasoning for going for it, now it’s Stearns’ job to turn that into something.

But I’d be remiss if I didn’t mention that the current shape of the deadline market makes it difficult to go for it. Teams like the Pirates and Reds and Padres and Diamondbacks are all still in it in the National League, and the number of sellers is tinier than usual. The best starter likely to be traded may not be able to start much more this season. The best reliever likely to be traded has a walk rate you wouldn’t comfortably hit on in blackjack.

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It’s harder to provide the kind of blueprint for the deadline that I do for the offseason because acquisition costs in trades are so much more difficult to project than open-market salaries. So I’ll settle for suggestions that would fit more of an all-in approach.

1. Engage the White Sox on Garrett Crochet with the understanding you’d be acquiring him to pitch out of the bullpen in 2024. The Athletic reported Thursday that Crochet would prefer to stay on a starter’s schedule (albeit with limited innings) down the stretch of this season unless an acquiring team signs him to a contract extension.

As I outlined Thursday morning, the Mets could use a long-term ace. Here’s a 25-year-old left-handed All-Star who leads the league in strikeouts and is interested in a long-term extension. Those all feel like good things. (Like Wheeler, Crochet’s likely arbitration salaries for the next two seasons will be suppressed by his lack of availability up to this point in his career. Thus, a long-term extension would cost less against the luxury tax than it might otherwise.)

Trade for Crochet, extend him and make him a multi-inning reliever with scheduled appearances the rest of the way. Imagine him coming in behind your right-handed starters in the postseason and serving as a one-man bridge to Edwin Díaz. Put him back in the rotation in 2025 and beyond. That might be worth the significant package of prospects it would require, as it would mean the Mets wouldn’t have to dive into the deep end of the starting pitching market this winter for a free agent already in his 30s.

2. If Crochet proves too much, combine a rotation upgrade — chiefly, a pitcher who misses more bats than the current starters — with two additions in the pen and one to the bench.

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In the rotation, Detroit’s Jack Flaherty and Toronto’s Yusei Kikuchi come to mind. Flaherty will cost a good amount, but he too could become a viable option to re-sign.

For the bullpen, one high-leverage lefty should be the priority. Scroll past Tanner Scott to his teammate Andrew Nardi or to The Athletic’s years-long target Andrew Chafin of the Tigers. Another multi-inning arm could help keep the group fresh, as well. Cincinnati’s Buck Farmer or Detroit’s Alex Faedo could work there.

The final piece would be a versatile bench contributor who could protect the Mets against regression or injury at a few different positions. Detroit’s Andy Ibañez, Tampa Bay’s Amed Rosario, Toronto’s Isiah Kiner-Falefa and Oakland’s Abraham Toro could fit that role.

(Photo of José Buttó: Adam Hunger / Getty Images)

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A history of spying in football: Drones, interns at training and kit men in ceilings

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A history of spying in football: Drones, interns at training and kit men in ceilings

Are not even the Olympic Games sacrosanct?

Yeah, you’re right. Probably not, given their long history of judging corruption, state boycotts and widespread doping.

But the news which broke on Tuesday, three days before the opening ceremony and hours before the first action in the 2024 Games’ football tournament, meant that the cherished Olympic values of fair play stood in tatters even before organisers emblazoned that message across the Parisien sky and the River Seine.

That it was Canada who performed such an egregious breach of the rules — by all stereotypes a country known for its people being polite, respectful, laidback and just terribly nice — only adds to the ironic drama.

There are five rings in the Olympic logo — take just two of them intertwined, and they resemble a pair of binoculars.

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So this is what happened…

On Tuesday, at a training session ahead of their opening match of the group stage in Saint-Etienne on Thursday, staff members from the New Zealand women’s football team noticed a drone hovering above them.


Bev Priestman, the Canada coach, watching her team in action earlier this year (Jason Mowry/Getty Images)

They called the on-site police, who detained the device’s operator, who was later revealed to be a staff member from the Canadian team, the reigning Olympic women’s champions, and their opponents in that opener today.

In an initial statement, the Canadian Olympic Committee (COC) apologised — but more was to come.

The following day, it became clear that there had been two drone incidents, with the other taking place five days earlier, on July 19. Now facing severe sanctions, the COC needed to act.

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Joseph Lombardi, an “unaccredited analyst”, and Jasmine Mander, a member of the coaching staff who oversees Lombardi, have been removed from the team and sent home and Canada’s English head coach Beverly Priestman has voluntarily stepped down from being on the touchline for the New Zealand game.

“On behalf of our entire team, I first and foremost want to apologize to the players and staff at New Zealand Football and to the players on Team Canada,” Priestman said. “This does not represent the values that our team stand for.”

That final sentence is a little difficult to justify, given that spying on another team’s training is hardly an accidental action — nobody finds themselves flying a $2,000 piece of tech over their next opponents — twice — by mistake. Rather, it comes as a product of culture and command.

“I am ultimately responsible for conduct in our program,” Priestman added. “Accordingly, to emphasize our team’s commitment to integrity, I have decided to voluntarily withdraw from coaching the match on Thursday. In the spirit of accountability, I do this with the interests of both teams in mind and to ensure everyone feels that the sportsmanship of this game is upheld.”

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This may be new to the Olympics — but spying in football is old business.

Teams sending scouts to watch the next side they are going to play at training probably predates the invention of the offside rule. In fairness, though, we do not know if ancient Olympian Theagenes of Thasos sent emissaries to watch Arrichion of Phigalia working on his moves.


Didier Deschamps, the France head coach, spotted a drone over training at the 2014 World Cup (Martin Rose/Getty Images)

In international football, France men’s manager Didier Deschamps noticed a drone above his players as they trained at the 2014 World Cup in Brazil — it was never discovered which, if any, of their group-stage rivals Ecuador, Honduras and Switzerland it belonged to.

Go back two more decades and ahead of a vital away World Cup qualifier against Norway in 1993, England manager Graham Taylor was so convinced his team were being watched that he moved their training base to a military facility. The issue? That new location was near the house of the chief sportswriter of one of Norway’s leading newspapers, who subsequently published their tactics the next morning. England lost, 2-0, in Oslo, ended up missing out on the 1994 World Cup, and Taylor got sacked.

Similarly, in a case of paranoia outweighing perspective, the Chilean football federation once sent up their own device to destroy a drone hovering over their session before a match against Argentina. It was perhaps football’s first case of aerial warfare since Roy Keane’s infamous tackle on Alfie Haaland. In this case, it turned out the questionable drone was a surveying tool being used by a Chilean telecommunications company.

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But there is one example of spying which did emanate from South America — when, in early 2019, Leeds United’s Argentine head coach Marcelo Bielsa admitted sending an intern to watch the following weekend’s opponents Derby County work on their formation, set pieces and so on. It was not the first time.

“We watched training sessions of all the opponents before we played them,” Bielsa, now Uruguay’s head coach said. In Argentina, this practice was common apparently, and one he had continued after coming to work in Europe.

Derby and Frank Lampard, their manager at the time, were furious. When Bielsa rang the former Chelsea and England midfielder to explain himself, there was no apology — but instead, in broken English, he attempted to remove any ambiguity around the circumstances.

Leeds won the ensuing match, 2-0 — and the following week, Bielsa held an unprecedented press conference for local journalists, 66 minutes long, in which he used a PowerPoint presentation to demonstrate the full extent of the analysis he carried out on opposition clubs.

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For Bielsa, who held open training sessions throughout his time at Athletic Bilbao in Spain, watching teams going through their tactical preparations like this was not spying, but simply gathering information.


Leeds’ Bielsa, centre, admitted spying on Lampard, right, and Derby (Alex Dodd – CameraSport via Getty Images)

It was later pointed out by Leeds fans that, as a player, Lampard has been part of a Chelsea side which profited from similar, um, info-gathering missions.

In an interview with UK newspaper the Telegraph, former Chelsea manager Andre Villas-Boas admitted that, in his time as an assistant at the London club under Jose Mourinho, he would “travel to training grounds, often incognito, and look at our opponents’ mental and physical state before drawing my conclusions”. Chelsea won the Premier League title twice with Mourinho and Villas-Boas in situ.

Given the amount of information that rival clubs can draw on, some coaches are simply not too bothered by allegations of spying. In 2018, German Bundesliga side Werder Bremen used a drone to spy on Hoffenheim — but Hoffenheim’s coach Julian Nagelsmann, now manager of Germany’s national team, brushed off its impact.

“I’m not really angry at the analyst doing his job,” Nagelsmann said, before adding it was “commendable” that Bremen were going to such lengths to try to win.

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Similarly, in the aftermath of the Leeds incident, former striker Gary Taylor-Fletcher recalled an incident from his Lincoln City side’s 2003-04 League Two play-off semi-final second leg away to Huddersfield Town.

While the Lincoln players were receiving their half-time team talk, Taylor-Fletcher tweeted, a polystyrene ceiling tile broke and then fell down — revealing the sizable heft of longtime Huddersfield kit man Andy Brook listening from the cavity above. Lincoln went on to lose the tie, while their opponents lost their dignity — but did end up getting promoted. And Taylor-Fletcher can’t have been too annoyed because, a year later, he left Lincoln for… Huddersfield.

Football is not alone in this sort of espionage — and other sports can be much more high-tech.

The McLaren Formula 1 team were given the largest fine in sporting history — $100million — and thrown out of the sport’s 2007 Constructors’ Championship after senior engineer Mike Coughlan received technical design documents which had been leaked from rivals Ferrari.

There have also been several high-profile incidents in American football.

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Also in 2007, the New England Patriots, the most successful NFL team of recent years with six Super Bowl wins since the turn of the century, were punished for recording the defensive signals given to players during a game by coaches of the New York Jets. New England’s legendary head coach Bill Belichick was fined $500,000 — the maximum allowed by the league, and the most in NFL history — while the team were denied their first-round pick in the following year’s player draft.


Belichick in 2007, when his team were caught recording the New York Jets’ defensive signals (AP Photo/Mel Evans, File)

Does cheating prosper? Well, New England won all 16 games in the 2007 regular season — but were surprisingly beaten in the Super Bowl by the New York Giants.

And it’s not just the professionals in the gridiron game. Last October, the University of Michigan’s head coach Jim Harbaugh was suspended over a similar sign-stealing scandal which quickly escalated to involve allegations also levelled at several other college teams. Harbaugh was banned for several games, but Michigan went on to win the U.S. college national championship on his return. Harbaugh has since moved on to become head coach of the NFL’s Los Angeles Chargers.

So this is the bottom line: teams cheat.

In a multimillion (or even billion) dollar/pound/euro industry, marginal gains like those detailed here are worth the risk of detection. For every Canada, Leeds and Michigan caught, there are clubs and sides whose operatives get away with it.

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Widespread but not necessarily endemic, it is both serious and not serious, funny and infuriating, the natural by-product of a game being taken as lifeblood.

Back in the ancient Olympics, contemporary accounts reveal athletes being bribed to say they were from certain city-states rather than others — facing a potential punishment of public flogging if they were caught.

Things have not really changed — and the punishment, at least to the guilty party’s public reputation, is not so different either.

Teams are willing to run that risk.

(Top photos: Getty Images; design: Eamonn Dalton)

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