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The Caitlin Clark Effect and the uncomfortable truth behind it

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The Caitlin Clark Effect and the uncomfortable truth behind it

It’s not surprising that corporations are lining up like fans along arena railings to get Caitlin Clark’s autograph. The former Iowa star is a transcendent talent who has proven she is as proficient at breaking viewership records as scoring marks, drawing capacity crowds at home and on the road and even attracting 17,000 spectators to an open practice during Final Four weekend. Her WNBA jersey sold out within hours of her being drafted No. 1 overall by the Indiana Fever, and multiple teams have moved upcoming games to larger venues to accommodate “unprecedented demand” for Fever games.

So, it makes perfect sense that she has been hired to pitch everything from home and auto insurance to performance drinks, from trading cards to supermarket chains, from automobiles to financial investment firms. She’s not only deserving of every opportunity but also has earned every endorsement deal that’s been placed before her, including a $28 million Nike pact that includes her own signature shoe line, as reported by The Athletic.

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That being said, we should not delude ourselves into believing her appeal as an influencer is based solely on basketball, because it’s not. Arguing otherwise is an affront to history and reality. Clark’s attractiveness to local companies and national corporations is heightened by the fact that she is a White woman who has dominated a sport that’s viewed as predominately Black; a straight woman who is joining a league with a sizable LGBTQ+ player population; and a person who comes from America’s heartland, where residents often feel their beliefs and values are ignored or disrespected by the geographical edges of the country.

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Because sport and society are constructed from the same fabric, it’s impossible to separate them, which is why it’s foolish to act as if basketball is the only thing fueling The Caitlin Clark Effect. The primary thing? Yes. But not the only thing.

Some will attempt to mold these words into a disparagement of Clark or her accomplishments. They are not. She is a tremendous player and, by all accounts, a quality human being. But multiple things can be true at the same time, particularly when discussing why one player is perceived to be a better brand ambassador than someone else. Searching for perspective on the topic took me back to an interview I did last month with Flora Kelly, a vice president of research for ESPN.

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On the eve of the women’s Final Four, I was intrigued by the question of which is the bigger TV draw — a great player or a great team? Kelly acknowledged the significance of a generational talent like Clark, and how her presence alone can push viewership numbers to record heights, but she also stressed that other factors can push viewership far beyond the roof and into the stratosphere. Factors such as legacies of a franchise or program, rivalries between a team or players, and cultural or societal elements that create viral moments.

“We’re in kind of a unique moment where social media can really spin and kind of create a hyper-awareness around these athletes, causing a moment that goes beyond sport,” Kelly said at the time. “But there are so many other factors that people are just downright ignoring and just making it Caitlin Clark. There are a lot of storylines surrounding her that are lifting it. Maybe it’s not the chicken or the egg. Maybe it’s both.”

The racial component when discussing brand ambassadors may make people uncomfortable, but it’s a conversation that merits consideration. Sue Bird, who is White and gay and one of the legends of women’s basketball, addressed it in 2020 while discussing the league’s inability at that time to capture the country’s attention in the same way that the U.S. women’s national soccer team had done.

“Even though we’re female athletes playing at a high level, our worlds, you know, the soccer world and the basketball world are just totally different,” she said. “And to be blunt it’s the demographic of who’s playing. Women’s soccer players generally are cute little white girls while WNBA players — we are all shapes and sizes … a lot of Black, gay, tall women. … There is maybe an intimidation factor and people are quick to judge it and put it down.”

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Paige Bueckers, a star guard for the University of Connecticut, echoed similar sentiments the following year while accepting the ESPY for best college athlete in women’s sports. She stated that 80 percent of the WNBA postseason awards were won that season by Black players, but they received half the coverage of White athletes.

“With the light that I have now as a White woman who leads a Black-led sport and celebrated here, I want to shed a light on Black women,” she said. “They don’t get the media coverage that they deserve. They’ve given so much to the sport, the community and society as a whole and their value is undeniable.”

Her words were particularly poignant in 2023 when nine of the 10 starters in the WNBA All-Star Game were Black, yet Sabrina Ionescu, a reserve guard who happens to be White, was selected as the cover athlete for NBA2K24. Ionescu was a college icon at Oregon, where she set the NCAA record for triple-doubles, but she had yet to reach that status as a professional. So the decision of NBA2K24 to pass over multiple dominant Black players — including A’Ja Wilson and Jonquel Jones, frontline stars who won league MVPs in 2020, 2021 and 2022 — was particularly conspicuous. But, like Clark, she checked particular boxes that the others did not as a straight, White player.

The topic of sexual orientation and identity is as old as the WNBA itself because of the league’s sizable percentage of LGBTQ+ players. Fact is, the league struggled in its infancy to find the right balance between promoting inclusivity and not alienating the broader community.

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Initially, it tended to feature promotional ads of married players with children despite many of its players being non-heterosexual. Sue Wicks, a member of the WNBA’s inaugural draft class who in 2002 became the league’s first openly gay active player, has said she felt boxed in while the league tried to find the right messaging.

“It would always chafe against me, someone saying, ‘You can’t say that you are gay,’” she told The Athletic in 2020.

The league, which today is the most inclusive in professional sports, has come light years since then even if society has not as a whole. In the Supreme Court ruling overturning Roe v. Wade, Justice Clarence Thomas cited three other rulings he’d like to see the court take up in the near future, each of which was instrumental in creating the pathway to national same-sex marriage rights. The topic of sexual orientation and identity remains an issue with some, which explains why Clark might be viewed even more favorably as an influencer.

That is not a knock against her personally or a slight to her sublime basketball skills. It is a nod to the reality that brand ambassadorship at her level is not simply a commentary on someone’s athletic ability. It’s also a reflection of society’s impact on who gets the biggest bags.

(Photo: Roy Rochlin / Getty Images for Empire State Realty Trust)

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Test Yourself on the Settings Mentioned in These Novels About Road Trips

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Test Yourself on the Settings Mentioned in These Novels About Road Trips

A strong sense of place can deeply influence a story, and in some cases, the setting can even feel like a character itself. This week’s literary geography quiz highlights the starting points or destinations of five novels about road trips. (Even if you aren’t familiar with the book, most questions offer an additional hint about the location.) To play, just make your selection in the multiple-choice list and the correct answer will be revealed. At the end of the quiz, you’ll find links to the books if you’d like to do further reading.

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This Poem About Monet’s “Water Lilies” Reflects on the Powers and Limits of Art

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This Poem About Monet’s “Water Lilies” Reflects on the Powers and Limits of Art

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In the midst of the world’s unrelenting horribleness, it’s important to make room for beauty. True! But also something of a truism, an idea that comes to hand a little too easily to be trusted. The proclamation that art matters — that, in difficult times, it helps — can sound like a shopworn self-care mantra.

So instead of musing on generalities, maybe we should focus our attention on a particular aesthetic experience. Instead of declaring the importance of art, we could look at a painting. Or we could read a poem.

A poem, as it happens, about looking at a painting.

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Hayden did not take the act of seeing for granted. His eyesight was so poor that he described himself as “purblind”; as a child he was teased for his thick-framed glasses. Monet’s Giverny paintings, whose blurriness is sometimes ascribed to the painter’s cataracts, may have revealed to the poet not so much a new way of looking as one that he already knew.

Read in isolation, this short poem might seem to celebrate — and to exemplify — an art divorced from politics. Monet’s depiction of his garden, like the garden itself, offers a refuge from the world.

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Claude Monet in his garden in 1915.

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“Ceux de Chez Nous,” by Sacha Guitry, via Museum of Fine Arts, Boston

But “Selma” and “Saigon” don’t just represent headlines to be pushed aside on the way to the museum. They point toward the turmoil that preoccupied the poetry of Hayden and many of his contemporaries.

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“Monet’s ‘Waterlilies’” was published in a 1970 collection called “Words in the Mourning Time.” The title poem is an anguished response to the assassinations of Robert F. Kennedy and the Rev. Dr. Martin Luther King Jr., and to the deepening quagmire in Vietnam. Another poem in the volume is a long elegy for Malcolm X. Throughout his career (he died in 1980, at 66), Hayden returned frequently to the struggles and tragedies of Black Americans, including his own family.

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Robert Hayden in 1971.

Jack Stubbs/The Ann Arbor News, via MLive

Born in Detroit in 1913, Hayden, the first Black American to hold the office now known as poet laureate of the United States, was part of a generation of poets — Gwendolyn Brooks, Dudley Randall, Margaret Danner and others — who came of age between the Harlem Renaissance of the 1920s and the Black Arts movement of the ’60s.

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A poet of modernist sensibilities and moderate temperament, he didn’t adopt the revolutionary rhetoric of the times, and was criticized by some of his more radical peers for the quietness of his voice and the formality of his diction.

But his contemplative style makes room for passion.

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Frankenstein’s Many Adaptations Over the Years

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Frankenstein’s Many Adaptations Over the Years

Ever since the mad scientist Frankenstein cried, “It’s alive!” in the 1931 classic film directed by James Whale, pop culture has never been the same.

Few works of fiction have inspired more adaptations, re-imaginings, parodies and riffs than Mary Shelley’s tragic 1818 Gothic novel, “Frankenstein; or, the Modern Prometheus,” the tale of Victor Frankenstein, who, in his crazed quest to create life, builds a grotesque creature that he rejects immediately.

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The story was first borrowed for the screen in 1910 — in a single-reel silent — and has directly or indirectly spawned hundreds of movies and TV shows in many genres. Each one, including Guillermo del Toro’s new “Frankenstein,” streaming on Netflix, comes with the same unspoken agreement: that we collectively share a core understanding of the legend.

Here’s a look at the many ways the central themes that Shelley explored, as she provocatively plumbed the human condition, have been examined and repurposed time and again onscreen.

“I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation.”— Victor Frankenstein, Chapter 3

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The Mad-Scientist Creator

Shelley was profuse in her descriptions of the scientist’s relentless mind-set as he pursued his creation, his fixation on generating life blinding him to all the ramifications.

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Sound familiar? Perhaps no single line in cinema has distilled this point better than in the 1993 blockbuster “Jurassic Park,” when Dr. Ian Malcolm tells John Hammond, the eccentric C.E.O. with a God complex, “Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.”

Among the beloved interpretations that offer a maniacal, morally muddled scientist is “The Curse of Frankenstein” (1957), the first in the Hammer series.

“Mary Shelley’s Frankenstein” (1994), directed by Kenneth Branagh, is generally considered the most straightforward adaptation of the book.

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More inventive variations include the flamboyant Dr. Frank-N-Furter, who creates a “perfect man” in the 1975 camp favorite “The Rocky Horror Picture Show.”

In Alex Garland’s 2015 thriller, “Ex Machina,” a reclusive, self-obsessed C.E.O. builds a bevy of female-like humanoids.

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And in the 1985 horror comedy “Re-Animator,” a medical student develops a substance that revives dead tissue.

Then there are the 1971 Italian gothic “Lady Frankenstein” and the 2023 thriller “Birth/Rebirth,” in which the madman is in fact a madwoman.

“With an anxiety that almost amounted to agony, I collected the instruments of life around me, that I might infuse a spark of being into the lifeless thing that lay at my feet.”— Victor Frankenstein, Chapter 5

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The Moment of Reanimation

Shelley is surprisingly vague about how her scientist actually accomplishes his task, leaving remarkable room for interpretation. In a conversation with The New York Times, del Toro explained that he had embraced this ambiguity as an opportunity for imagination, saying, “I wanted to detail every anatomical step I could in how he put the creature together.”

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Filmmakers have reimagined reanimation again and again. See Mel Brooks’s affectionate 1974 spoof, “Young Frankenstein,” which stages that groundbreaking scene from Whale’s first movie in greater detail.

Other memorable Frankensteinian resurrections include the 1987 sci-fi action movie “RoboCop,” when a murdered police officer is rebooted as a computerized cyborg law enforcer.

In the 2012 Tim Burton animated “Frankenweenie,” a young scientist revives his beloved dog by harnessing lighting.

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And in the 2019 psychologically bleak thriller “Depraved,” an Army surgeon, grappling with trauma, pieces together a bundle of body parts known as Adam.

“Accursed creator! Why did you form a monster so hideous that even you turned from me in disgust?”— The creature, Chapter 15

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The Wretched Creature

In Shelley’s telling, the creature has yellow skin, flowing black hair, white teeth and watery eyes, and speaks eloquently, but is otherwise unimaginably repulsive, allowing us to fill in the blanks. Del Toro envisions an articulate, otherworldly being with no stitches, almost like a stone sculpture.

It was Whale’s 1931 “Frankenstein” — based on a 1927 play by Peggy Webling — and his 1935 “Bride of Frankenstein” that have perhaps shaped the story’s legacy more than the novel. Only loosely tethered to the original text, these films introduced the imagery that continues to prevail: a lumbering monster with a block head and neck bolts, talking like a caveman.

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In Tim Burton’s 1990 modern fairy tale “Edward Scissorhands,” a tender humanoid remains unfinished when its creator dies, leaving it with scissor-bladed prototypes for hands.

In David Cronenberg’s 1986 body horror, “The Fly,” a scientist deteriorates slowly into a grotesque insectlike monster after his experiment goes wrong.

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In the 1973 blaxploitation “Blackenstein,” a Vietnam veteran who lost his limbs gets new ones surgically attached in a procedure that is sabotaged.

Conversely, in some films, the mad scientist’s experiment results in a thing of beauty: as in “Ex Machina” and Pedro Almodóvar’s 2011 thriller, “The Skin I Live In,” in which an obsessive plastic surgeon keeps a beautiful woman imprisoned in his home.

And in Yorgos Lanthimos’s 2023 sci-fi dramedy, “Poor Things,” a Victorian-era woman is brought back to life after her brain is swapped with that of a fetus.

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“I am an unfortunate and deserted creature; I look around, and I have no relation or friend upon earth.”— The creature, Chapter 15

The All-Consuming Isolation

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The creature in “Frankenstein” has become practically synonymous with the concept of isolation: a beast so tortured by its own existence, so ghastly it repels any chance of connection, that it’s hopelessly adrift and alone.

What’s easily forgotten in Shelley’s tale is that Victor is also destroyed by profound isolation, though his is a prison of his own making. Unlike most takes on the story, there is no Igor-like sidekick present for the monster’s creation. Victor works in seclusion and protects his horrible secret, making him complicit in the demise of everyone he loves.

The theme of the creator or the creation wallowing in isolation, physically and emotionally, is present across adaptations. In Steven Spielberg’s 2001 adventure, “A.I. Artificial Intelligence,” a family adopts, then abandons a sentient humanoid robot boy programmed to love.

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In the 2003 psychological horror “May,” a lonely woman with a lazy eye who was ostracized growing up resolves to make her own friend, literally.

And in the 1995 Japanese animated cyberpunk “Ghost in the Shell,” a first-of-its-kind cyborg with a human soul struggles with its place amid humanity.

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“Shall each man find a wife for his bosom, and each beast have his mate, and I be alone?”— The creature, Chapter 20

The Desperate Need for Companionship

In concert with themes of isolation, the creators and creations contend with the idea of companionship in most “Frankenstein”-related tales — whether romantic, familial or societal.

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In the novel, Victor’s family and his love interest, Elizabeth, are desperate for him to return from his experiments and rejoin their lives. When the creature demands a romantic partner and Victor reneges, the creature escalates a vengeful rampage.

That subplot is the basis for Whale’s “The Bride of Frankenstein,” which does offer a partner, though there is no happily ever after for either.

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Sometimes the monster finds love with a human, as in “Edward Scissorhands” or the 2024 horror romance “Lisa Frankenstein,” in which a woman falls for a reanimated 19th-century corpse.

In plenty of other adaptations, the mission is to restore a companion who once was. In the 1990 black comedy “Frankenhooker,” a science whiz uses the body parts of streetwalkers to bring back his fiancée, also Elizabeth, after she is chewed up by a lawn mower.

In John Hughes’s 1985 comedy, “Weird Science,” a couple of nerdy teenage boys watch Whale’s 1931 classic and decide to create a beautiful woman to elevate their social standing.

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While the plot can skew sexual — as with “The Rocky Horror Picture Show,” “Ex Machina” and “Frankenhooker” — it can also skew poignant. In the 1991 sci-fi action blockbuster “Terminator 2: Judgment Day,” a fatherlike bond forms between a troubled teenage boy and the cyborg sent to protect him.

Or the creature may be part of a wholesome, albeit freakish, family, most famously in the hit 1960s shows “The Addams Family,” with Lurch as the family’s block-headed butler, and “The Munsters,” with Herman Munster as a nearly identical replica of Whale’s creature.

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In Shelley’s novel, the creature devotes itself to secretly observing the blind man and his family as they bond over music and stories. While sitcom families like the Munsters and the Addamses may seem silly by comparison, it’s a life that Shelley’s creature could only have dreamed of — and in fact did.

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