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Mirra Andreeva’s tennis rise looked inevitable. Then Conchita Martinez sped it up

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Mirra Andreeva’s tennis rise looked inevitable. Then Conchita Martinez sped it up

INDIAN WELLS, Calif. — Conchita Martinez, one of the queen bees of tennis, had done just about everything there was to do in the sport.

She had won Wimbledon. She had coached Garbine Muguruza to win Wimbledon. She had won five Federation Cup titles as part of Spain’s women’s national team, going on to captain the team and then to run the entire tournament, by which time it was known as the Billie Jean King Cup. She found time to captain the men’s national team in the Davis Cup, too.

But last spring, a new type of opportunity arrived: molding a teenager with the chance to be a generational talent. Did she want to coach Mirra Andreeva, the Russian already making waves on the WTA Tour at 16?

Muguruza was in her early twenties when Martinez helped guide her to the Wimbledon title in 2017. There’s only so much a coach can do at that point. Coaching a teenager is a chance to help define their tennis for the better, perhaps forever. It’s also coaching a teenager … yikes!

Not really. A year later, Andreeva, 17, is the toast of tennis. She is the ascendant player on the WTA Tour, on a 10-match winning streak that brought her a debut WTA 1,000 title in Dubai, UAE, and took her into the top 10 of the rankings for the first time. Coco Gauff did not win one of those titles, one rung below a Grand Slam, until she was 19.

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She has beaten all comers in that streak: Iga Swiatek, the world No. 2 and the dominant player in the sport the past three years, was demolished in Dubai. Andreeva beat Elena Rybakina there too, and when she played the 2022 Wimbledon champion again at Indian Wells on Tuesday night, it wasn’t even competitive. Andreeva produced a 6-1, 6-2 masterclass.

Thursday afternoon brought tighter competition against Elina Svitolina, a former world No. 2, but the same result: 7-5, 6-3 to the young Russian. Andreeva didn’t just win. She confused and beguiled an opponent 13 years her senior, moving Svitolina around the court, interspersing drop shots with power and angles in a way that teenagers rarely do. They are supposed to be one- or two-dimensional in their first years, and then develop an arsenal.

And then came Friday, a rematch with an extra-motivated Swiatek, still smarting from the loss last month in Dubai and trying to win a tournament for the first time since the French Open last year. She blasted her way into their semifinal with her usual brutal efficiency. Surely this was too tall a task for Andreeva, especially as she kept slipping behind in her service games, setting up moment after moment when Swiatek’s opponents so often crumble.

Andreeva did the opposite of that, in a flurry of those flat, cross-court and down-the-line backhands that Swiatek couldn’t touch. Or she hung in rallies until Swiatek’s impatience got the better of her and the former world No. 1 sent forehands wide and backhands into the net. Swiatek had inroads in nearly all of Andreeva’s service games, but she rarely took them to break points. Soon, she was swatting balls in anger and snapping at her coaches. Andreeva, cool and collected and courageous when it counted most, was marching into the final, having won fewer points and been under more pressure.

“I don’t know why I felt so much confidence,’ Andreeva said in her post-match news conference.

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That may have something to do with the 52-year-old Spanish woman sitting in Andreeva’s box, often with a resting grin-face as she watches her latest charge. Andreeva said Wednesday that she was always smaller than her competition growing up — at 5ft 9in (175cm), she isn’t anymore — and that forced her to find ways to win without overwhelming power. She learned to use her legs, to counterpunch and to spin the ball in all directions. Those attributes propelled her during her breakout tournaments, the 2023 Madrid Open and the 2024 Australian Open, where she put top players to the sword and puzzled lost positions into winning ones.

Martinez, Andreeva said, has taken those skills to a different, more aggressive level. Now she uses her tricks on offense as well as defense.

“Conchita is helping me to not be defensive all the time, when I have a chance to step in and try to be aggressive and to go for my shots,” she said in her news conference after beating Svitolina. “It’s working pretty good.”

It is. In 2025, Andreeva is winning a lower proportion of return points than she did in 2024, according to data collated by Tennis Abstract. She’s making fewer of her first serves. But she is winning a higher proportion of points behind those serves — 69 percent vs. 64 — and her dominance ratio, which divides the percentage of return points won by the percentage of serve points lost, has increased from 1.14 to 1.22 despite her drop-off on return. She is dictating more than she is being dictated to.

Beyond the results, Martinez has evolved into an Obi-Wan Kenobi to Andreeva’s Luke Skywalker, but only sort of. Skywalker never really tried to prank Kenobi as Andreeva often does Martinez, including Wednesday afternoon, when her coach was attempting to have a quasi-serious conversation with a journalist.

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Cue the goofy faces and poses about 15 feet behind said journalist, attempting to mess with Martinez’s game face. Mission accomplished. Then off went a giggling Andreeva, simultaneously embarrassed and thrilled to have one of the legends of the sport kvelling about her.

Oh, to be 17 and have it all happening for you, in ways that sometimes even Andreeva does not understand.

“I don’t know why people are supporting me this much because honestly, when I was playing in U.S., my results were not great,” she said in her post-match news conference after easing past Rybakina. Andreeva lost in the first round in her only previous appearance here last year and lost in the second round in her two U.S. Open appearances.

“People are so energetic,” she said. “It kind of lights me up.”

Once that happens, watch out. Here comes a drop shot on an angle, followed by a whistling topspin lob. Or another searing, flat backhand diving onto the knot of the singles sideline and shooting off the court. Or, and perhaps most often, there’s her forehand squash-shot slice, which converts a position of stress into one of control.

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In Andreeva, Martinez has found a near perfect muse, a player who aspires to play with the creativity that Martinez had, with her own style of quiet determination and passion. Andreeva barely had a slice a year ago. Now, she can use it for defensive or offensive shots. Martinez wants her to develop a heavier forehand with more spin to make it more difficult for an opponent to get the ball back. She’s working with her to play around with different trajectories, “instead of just hitting flat from nowhere.”

She wants her to have choices and is trying to teach her how to make the good ones.

“She’s not making a lot of stupid decisions on the court,” Martinez said. “It’s about having the good choices, waiting for the right ball, to compete against any player.”


Mirra Andreeva has added attacking shots to her game in recent months. (Clive Brunskill / Getty Images)

Coach-player relationships can be overrated in tennis, a sport where there are few chances for a real tactical discussion and no timeouts. Plenty of players run through coaches like toilet paper, jettisoning them at the first patch of poor results.

There are some relationships, though, that evolve into so much more than discussions about forehands and backhands, serves and returns. Carlos Alcaraz has one of those with Juan Carlos Ferrero, Martinez’s compatriot and a former world No. 1. Ferrero has guided Alcaraz for seven years, since he was 14.

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Andreeva and Martinez have some way to go to catch up with them, but they are off to a good start. They are living similar versions of the same life in different eras. Martinez was just 16 when she made the fourth round of the French Open, in her third professional tournament. The next year, she reached the quarterfinals at Roland Garros and finished the year as the world No. 7. She and her compatriot, Arantxa Sanchez Vicario, captured the imagination of the sport, a creative and passionate yin to the brutalist, machine-like yang of Steffi Graf.

Martinez knows what it’s like to be on the verge of the world discovering you, and then to make that leap from tennis being an exercise in what is fresh and fearless to a world of expectation. First, they ask, “How did you do that?” Then it becomes: “Why didn’t you do that?”

“Tennis forces you to grow up quickly but she maintains that playfulness in there, she likes to joke around,” she said. “I am very much like that too. I like to joke around. I like to bother her. She likes to bother me.”

Andreeva is a student of the game’s history. She passes evenings in bed watching old tennis matches on YouTube. She knew all about Conchita Martinez. During her first months on the tour, though, she didn’t realize that Martinez was the woman who kept smiling and nodding to her at various tournaments.

When she finally did, she couldn’t believe that Martinez knew who she was, or that she would take the time to be cordial to her. Then, after she split with her coach and Muguruza retired, Andreeva’s management team floated Martinez as a potential match.

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Andreeva knew the resume. Wimbledon champion, coach of a Wimbledon champion. Good enough for her.

They had several talks to feel each other out, which was more Martinez taking the measure of this teenage girl born in Siberia, raised in Sochi, Russia, and who moved to the south of France to traipse the tennis world. She needed to make sure that Andreeva was ready to be serious, that she was hiring a coach and not a babysitter.

She quickly realized that Andreeva is mature beyond her years. She eats right, she rests, she listens to adults older and smarter than she is. She could look someone in the eye and have a serious conversation in three languages, soon to be a fourth as she picks up Spanish.

“She’s a sponge,” Martinez said.


Conchita Martinez has accelerated Andreeva’s rise to the top of tennis. (Robert Prange / Getty Images)

They tried a tournament together and Andreeva said she immediately felt comfortable with Martinez. “Super great,” is how she described their chemistry.

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“She told me that it was the same for her, so thank God it’s not just me,” she said the other day in a news conference, with her trademark grin and twinkle in her eyes. “I completely trust her with everything. I think she knows everything that’s going on in my life. I don’t know if it’s good or bad, but, no, it’s just like this.”

When they first started, Martinez worried that Andreeva might not be enough of a teenager, rather than too much of one. On the practice courts in France or in Barcelona, where Martinez lives, Andreeva would hit 10 great shots in a row, miss on the 11th and drama would ensue.

Martinez told her to give herself a break, maybe focus on the 10 good ones instead of the last miss. And when she hit a great shot, she needed to learn to acknowledge it, to enjoy it and be proud of what she has accomplished.

“I always tell her, ‘Wow, amazing’,” she said. “You need to have fun with those things. Amazing drop shots, amazing angle. Wow, great, don’t take it for granted. Enjoy that.”

There has been plenty to enjoy lately. Andreeva’s ranking was hovering around 40 when Martinez came on the scene. She finished last year making the final of the Ningbo Open in China, where she lost against Daria Kasatkina from a winning position and broke down in tears at the trophy ceremony. Then she made the fourth round of the Australian Open, went 1-1 in Qatar and 6-0 in Dubai. Until very recently, she was the only teenager in the WTA top 100.

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While the tennis world had long expected Andreeva’s ascendancy, the steepness and immediacy of this year’s trajectory has been a surprise. Not for Martinez. She couldn’t make much of an impact last year, because she started with Andreeva in the middle of the season, but the off-season let the Russian get the full Martinez treatment. They combined fitness and weight training with their goals to achieve a certain style of play.

Now comes the task of maintaining the work ethic that has lifted Andreeva to her lofty heights so quickly. People think getting to the top 10 is the hard part. It isn’t, Martinez said.

“It’s not getting there, it’s staying there — year after year, dealing with the pressure of defending those points and staying in a good frame of mind. And doing it all over and all over again,“ Martinez said.

She has shown few signs of doing anything else. Even after she got steamrollered in the second set against Swiatek, she told herself to run and fight for every point, to not worry how she got balls back but to get them back, however she could. When it was over, and Andreeva was 7-6(1), 1-6, 6-3 winner, Andreeva gave a nod to Martinez, a two-time finalist at Indian Wells, and a little ribbing, too.

“My coach lost in the finals,”  she said. “I’m going to try to do better than her.”

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Nothing would please Martinez more.

(Top photo: Jay Calderon / The Desert Sun via Imagn Images)

Culture

Video: 250 Years of Jane Austen, in Objects

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Video: 250 Years of Jane Austen, in Objects

new video loaded: 250 Years of Jane Austen, in Objects

To capture Jane Austen’s brief life and enormous impact, editors at The New York Times Book Review assembled a sampling of the wealth, wonder and weirdness she has brought to our lives.

By Jennifer Harlan, Sadie Stein, Claire Hogan, Laura Salaberry and Edward Vega

December 18, 2025

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Try This Quiz and See How Much You Know About Jane Austen

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Try This Quiz and See How Much You Know About Jane Austen

“Window seat with garden view / A perfect nook to read a book / I’m lost in my Jane Austen…” sings Kristin Chenoweth in “The Girl in 14G” — what could be more ideal? Well, perhaps showing off your literary knowledge and getting a perfect score on this week’s super-size Book Review Quiz Bowl honoring the life, work and global influence of Jane Austen, who turns 250 today. In the 12 questions below, tap or click your answers to the questions. And no matter how you do, scroll on to the end, where you’ll find links to free e-book versions of her novels — and more.

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Revisiting Jane Austen’s Cultural Impact for Her 250th Birthday

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Revisiting Jane Austen’s Cultural Impact for Her 250th Birthday

On Dec. 16, 1775, a girl was born in Steventon, England — the seventh of eight children — to a clergyman and his wife. She was an avid reader, never married and died in 1817, at the age of 41. But in just those few decades, Jane Austen changed the world.

Her novels have had an outsize influence in the centuries since her death. Not only are the books themselves beloved — as sharply observed portraits of British society, revolutionary narrative projects and deliciously satisfying romances — but the stories she created have so permeated culture that people around the world care deeply about Elizabeth Bennet and Mr. Darcy, even if they’ve never actually read “Pride and Prejudice.”

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With her 250th birthday this year, the Austen Industrial Complex has kicked into high gear with festivals, parades, museum exhibits, concerts and all manner of merch, ranging from the classily apt to the flamboyantly absurd. The words “Jane mania” have been used; so has “exh-Aust-ion.”

How to capture this brief life, and the blazing impact that has spread across the globe in her wake? Without further ado: a mere sampling of the wealth, wonder and weirdness Austen has brought to our lives. After all, your semiquincentennial doesn’t come around every day.

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By ‘A Lady’

Jane Austen’s House, Chawton, England

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Austen published just four novels in her lifetime: “Sense and Sensibility” (1811), “Pride and Prejudice” (1813), “Mansfield Park” (1814) and “Emma” (1815). All of them were published anonymously, with the author credited simply as “A Lady.” (If you’re in New York, you can see this first edition for yourself at the Grolier Club through Feb. 14.)

Where the Magic Happened

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Janice Chung for The New York Times

Placed near a window for light, this diminutive walnut table was, according to family lore, where the author did much of her writing. It is now in the possession of the Jane Austen Society.

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An Iconic Accessory

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Jane Austen’s House, Chawton, England

Few of Austen’s personal artifacts remain, contributing to the author’s mystique. One of them is this turquoise ring, which passed to her sister-in-law and then her niece after her death. In 2012, the ring was put up for auction and bought by the “American Idol” champion Kelly Clarkson. This caused quite a stir in England; British officials were loath to let such an important cultural artifact leave the country’s borders. Jane Austen’s House, the museum now based in the writer’s Hampshire home, launched a crowdfunding campaign to Bring the Ring Home and bought the piece from Clarkson. The real ring now lives at the museum; the singer has a replica.

Austen Onscreen

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Since 1940, when Austen had a bit of a moment and Greer Garson and Laurence Olivier starred in MGM’s rather liberally reinterpreted “Pride and Prejudice,” there have been more than 20 international adaptations of Austen’s work made for film and TV (to say nothing of radio). From the sublime (Emma Thompson’s Oscar-winning “Sense and Sensibility”) to the ridiculous (the wholly gratuitous 2022 remake of “Persuasion”), the high waists, flickering firelight and double weddings continue to provide an endless stream of debate fodder — and work for a queen’s regiment of British stars.

Jane Goes X-Rated

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Tony Cenicola/The New York Times

The rumors are true: XXX Austen is a thing. “Jane Austen Kama Sutra,” “Pride and Promiscuity: The Lost Sex Scenes of Jane Austen” and enough slash fic and amateur porn to fill Bath’s Assembly Rooms are just the start. Purists may never recover.

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A Lady Unmasked

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Jane Austen’s House, Chawton, England

Austen’s final two completed novels, “Northanger Abbey” and “Persuasion,” were published after her death. Her brother Henry, who oversaw their publication, took the opportunity to give his sister the recognition he felt she deserved, revealing the true identity of the “Lady” behind “Pride and Prejudice,” “Emma,” etc. in a biographical note. “The following pages are the production of a pen which has already contributed in no small degree to the entertainment of the public,” he wrote, extolling his sister’s imagination, good humor and love of dancing. Still, “no accumulation of fame would have induced her, had she lived, to affix her name to any productions of her pen.”

Wearable Tributes

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Tony Cenicola/The New York Times

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It is a truth universally acknowledged that a Jane Austen fan wants to find other Jane Austen fans, and what better way to advertise your membership in that all-inclusive club than with a bit of merch — from the subtle and classy to the gloriously obscene.

The Austen Literary Universe

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Elizabeth Renstrom for The New York Times

On the page, there is no end to the adventures Austen and her characters have been on. There are Jane Austen mysteries, Jane Austen vampire series, Jane Austen fantasy adventures, Jane Austen Y.A. novels and, of course, Jane Austen romances, which transpose her plots to a remote Maine inn, a Greenwich Village penthouse and the Bay Area Indian American community, to name just a few. You can read about Austen-inspired zombie hunters, time-traveling hockey players, Long Island matchmakers and reality TV stars, or imagine further adventures for some of your favorite characters. (Even the obsequious Mr. Collins gets his day in the sun.)

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A Botanical Homage

Created in 2017 to mark the 200th anniversary of Austen’s death, the “Jane Austen” rose is characterized by its intense orange color and light, sweet perfume. It is bushy, healthy and easy to grow.

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Aunt Jane

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Jane Austen’s House, Chawton, England

Hoping to cement his beloved aunt’s legacy, Austen’s nephew James Edward Austen-Leigh published this biography — a rather rosy portrait based on interviews with family members — five decades after her death. The book is notable not only as the source (biased though it may be) of many of the scant facts we know about her life, but also for the watercolor portrait by James Andrews that serves as its frontispiece. Based on a sketch by Cassandra, this depiction of Jane is softer and far more winsome than the original: Whether that is due to a lack of skill on her sister’s part or overly enthusiastic artistic license on Andrews’s, this is the version of Austen most familiar to people today.

Cultural Currency

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Steve Parsons/Associated Press

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In 2017, the Bank of England released a new 10-pound note featuring Andrews’s portrait of Austen, as well as a line from “Pride and Prejudice”: “I declare after all there is no enjoyment like reading!” Austen is the third woman — other than the queen — to be featured on British currency, and the only one currently in circulation.

In the Trenches

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During World War I and World War II, British soldiers were given copies of Austen’s works. In his 1924 story “The Janeites,” Rudyard Kipling invoked the grotesque contrasts — and the strange comfort — to be found in escaping to Austen’s well-ordered world amid the horrors of trench warfare. As one character observes, “There’s no one to touch Jane when you’re in a tight place.”

Baby Janes

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You’re never too young to learn to love Austen — or that one’s good opinion, once lost, may be lost forever.

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The Austen Industrial Complex

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Elizabeth Renstrom for The New York Times

Maybe you’ve not so much as seen a Jane Austen meme, let alone read one of her novels. No matter! Need a Jane Austen finger puppet? Lego? Magnetic poetry set? Lingerie? Nameplate necklace? Plush book pillow? License plate frame? Bath bomb? Socks? Dog sweater? Whiskey glass? Tarot deck? Of course you do! And you’re in luck: What a time to be alive.

Around the Globe

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Goucher College Special Collections & Archives, Alberta H. and Henry G. Burke Collection; via The Morgan Library & Museum

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Austen’s novels have been translated into more than 40 languages, including Polish, Finnish, Chinese and Farsi. There are active chapters of the Jane Austen Society, her 21st-century fan club, throughout the world.

Playable Persuasions

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In Austen’s era, no afternoon tea was complete without a rousing round of whist, a trick-taking card game played in two teams of two. But should you not be up on your Regency amusements, you can find plenty of contemporary puzzles and games with which to fill a few pleasant hours, whether you’re piecing together her most beloved characters or using your cunning and wiles to land your very own Mr. Darcy.

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#SoJaneAusten

The wild power of the internet means that many Austen moments have taken on lives of their own, from Colin Firth’s sopping wet shirt and Matthew Macfadyen’s flexing hand to Mr. Collins’s ode to superlative spuds and Mr. Knightley’s dramatic floor flop. The memes are fun, yes, but they also speak to the universality of Austen’s writing: More than two centuries after her books were published, the characters and stories she created are as relatable as ever.

Bonnets Fit for a Bennett

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Peter Flude for The New York Times

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For this summer’s Grand Regency Costumed Promenade in Bath, England — as well as the myriad picnics, balls, house parties, dinners, luncheons, teas and fetes that marked the anniversary — seamstresses, milliners, mantua makers and costume warehouses did a brisk business, attiring the faithful in authentic Regency finery. And that’s a commitment: A bespoke, historically accurate bonnet can easily run to hundreds of dollars.

Most Ardently, Jane

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The Morgan Library & Museum

Austen was prolific correspondent, believed to have written thousands of letters in her lifetime, many to her sister, Cassandra. But in an act that has frustrated biographers for centuries, upon Jane’s death, Cassandra protected her sister’s privacy — and reputation? — by burning almost all of them, leaving only about 160 intact, many heavily redacted. But what survives is filled with pithy one-liners. To wit: “I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal.”

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Stage and Sensibility

Austen’s works have been adapted numerous times for the stage. Some plays (and musicals) hew closely to the original text, while others — such as Emily Breeze’s comedic riff on “Pride and Prejudice,” “Are the Bennet Girls OK?”, which is running at New York City’s West End Theater through Dec. 21 — use creative license to explore ideas of gender, romance and rage through a contemporary lens.

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Austen 101

Tony Cenicola/The New York Times

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Austen remains a reliable fount of academic scholarship; recent conference papers have focused on the author’s enduring global reach, the work’s relationship to modern intersectionality, digital humanities and “Jane Austen on the Cheap.” And as one professor told our colleague Sarah Lyall of the Austen amateur scholarship hive, “Woe betide the academic who doesn’t take them seriously.”

W.W.J.D.

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Tony Cenicola/The New York Times

When facing problems — of etiquette, romance, domestic or professional turmoil — sometimes the only thing to do is ask: What would Jane do?

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