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Is Caitlin Clark's star power strong enough to spike WNBA fandom?

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Is Caitlin Clark's star power strong enough to spike WNBA fandom?

The Athletic has live coverage of the 2024 WNBA draft.

Just eight days after playing for an NCAA national championship, Caitlin Clark is poised to become the No. 1 pick in the WNBA Draft and burst into the professional ranks with the star power to jolt the league at a pivotal moment in its trajectory.

Throngs of fans are expected to tune in for Monday night’s national broadcast when the Iowa star is all but certain to be selected by the Indiana Fever. From the moment her name is called and Clark takes center stage, she will become the WNBA’s most anticipated rookie in years. A popularity boost similar to the effect she had in women’s college basketball could follow her with every logo 3-pointer she makes and each pin-point pass she throws.

At Iowa, Clark’s impact was even greater than her resumé, which itself was outstanding with three conference tournament titles, two national championship appearances, and dozens of broken records, including the NCAA Division I all-time scoring mark. When Clark played, every game was appointment-viewing. Arenas sold out and television ratings records shattered.

The WNBA has already been on an ascent over the last few seasons with increases in nationally broadcast games, greater attendance and more media coverage. But Clark, who even South Carolina coach Dawn Staley described as “one of the GOATs of our game” after beating Iowa in the championship, is expected to catalyze a surge in fandom, television viewership, attendance and media coverage like no player before. Clark likely will have to continue to perform well and move the Fever out of their bottom-dweller status (Indiana hasn’t made the postseason since 2016) to further juice the WNBA economy. But the early returns indicate she will have an outsized impact.

“I would trade my whole team for her,” said one general manager, granted anonymity by The Athletic to speak freely about Clark. “Partly because our owner would do it to sell tickets. But on top of that, that’s such a great piece to start to build around. She’s (like Diana) Taurasi coming out, and look what Taurasi’s done.”

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Clark will debut in the WNBA at just the right time. The league, entering its 28th season, is on the cusp of a two-year window that could determine its long-term health and future. It announced the addition of a 13th team last fall and intends to expand to 16 teams, according to sources with knowledge of the league’s plans. Charlotte, Toronto and Denver are among the front-runners, and stakeholders from Nashville, Philadelphia, Portland and South Florida have expressed interest to the league about adding a team.

A new media rights deal looms after the 2025 season. Negotiations on a new collective bargaining agreement are likely coming soon, too, and with it, talks about changes to league travel, roster size and salaries — including how players and the league split revenue. If the league’s economics improve — which Clark could impact by her potentially significant draw for sponsors — players could benefit from that, too, in the form of playoff bonuses and more travel accommodations.

The success of the 2024 draft class, led by Clark but also including college stars like Cameron Brink, Kamilla Cardoso and Angel Reese, will help shape the WNBA for years to come. Partnerships and media deals remain the league’s largest sources of revenue, and Clark has been a magnet for sponsors and a driver of record ratings in recent seasons.

That, coupled with her on-court prowess, is why obtaining the No. 1 pick in this year’s draft was so consequential.

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“Caitlin is going to be Caitlin Clark,” said Chicago Sky head coach Teresa Weatherspoon, who also played in the WNBA and coached in the NBA. “She is an incredible talent, going to do amazing things in the WNBA. And it does an incredible thing for us, for the WNBA because of the fan base that follows along with her.”

The frenzy surrounding Clark in college is already carrying over to the WNBA. Thirty-six Fever games — 90 percent of its schedule — will be on national television this upcoming season, one more than the back-to-back champion Las Vegas Aces. According to ticket marketplace Vivid Seats, as of Wednesday, the average sold price for Indiana Fever tickets increased 190 percent since last season. The average list price on Vivid Seats for Indiana’s season-opener against the Connecticut Sun was up 91 percent since Clark declared for the WNBA Draft in late February.

Even before Clark officially joins the Fever, opposing franchises have scheduled around her expected presence. The Aces moved their July 2 home game against Indiana from their usual stadium into the larger T-Mobile Arena, which can accommodate 6,000 more people. The Minnesota Lynx are holding Maya Moore’s jersey retirement on the same night they host the Fever at the end of August. The Phoenix Mercury are already promoting their first contest against Indiana as The GOAT (Taurasi) vs. The Rook (Clark).

According to StubHub, sales for the Indiana Fever are up more than 13 times as of Thursday compared to this same time last year. “Caitlin Clark is already having a huge impact on the WNBA,” StubHub spokesperson Adam Budelli said in a statement.

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This is nothing new to Clark, who sold out all but two games as a senior and drew 55,000 fans for an exhibition game inside Iowa’s football stadium. Clark doesn’t just get fans to spend money on tickets, though, she also pulls in sponsors. She has a growing list of endorsements from blue chip companies — Gatorade and State Farm, for instance — and is on the cusp of a new sneaker deal. Multiple sources with knowledge of the sneaker industry said Clark is set to sign a deal for more than $1 million annually, which would be one of the richest among WNBA players.

The WNBA, which relies on its partnerships as a large source of revenue, could see an influx of new companies interested in working with the league to be tied to Clark, and the Fever could see a boom. Clark’s effect on television ratings could have even more significant implications for the future of the WNBA. Ratings for the WNBA increased last season. The finals averaged 728,000 viewers across ABC and ESPN — the highest in 20 years. Yet Clark’s presence is likely to make the league more bullish as it enters those discussions.

South Carolina’s win over Iowa in the title game was seen on ABC by 18.9 million viewers, with a peak audience of 24.1 million — a 90 percent increase from the 2023 title game and a 289 percent increase from 2022. ESPN said it was the most-watched non-football or Olympics sporting event (men’s or women’s, college or pro) since 2019. The game broke viewership records that were just set days before in the national semifinal and Iowa’s Elite Eight matchup against LSU. All told, women’s college basketball viewership records were shattered across seven different networks in 2023-24, with Iowa taking part in each game.

Highest rated WCB games

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Teams Event Ratings TV

Iowa vs. South Carolina

2024 championship

18.9 M

ABC

Iowa vs. UConn

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2024 national semifinals

14.4 M

ESPN

Iowa vs. LSU

2024 regional championship

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12.3 M

ESPN

Iowa vs. LSU

2023 national championship

9.9 M

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ESPN

The WNBA’s current TV deals will run through the 2025 season when its partnerships with ESPN, Amazon, CBS and Ion are set to expire. Its next media rights deal is likely to encompass both linear television and streaming broadcasts and could be a hybrid of some of the NBA’s current rights partners and rights partners unique to the WNBA, just as it’s structured now.

The NBA is in the middle of its exclusive negotiating window with Disney, which owns ESPN, and Warner Bros. Discovery, which owns TNT Sports. It is parceling together the WNBA rights with the NBA as it goes to market, and representing the WNBA in those talks (the NBA owns a 42.5 percent stake in the league, and several people own teams in both leagues).

Warner Bros. Discovery has shown interest in acquiring WNBA rights in the U.S., according to one person with knowledge of the talks. It just bought the right to broadcast the league in the United Kingdom and Ireland.

The next media deal will come with increasing rights fees for women’s sports. The National Women’s Soccer League agreed to deals that will pay the soccer league $60 million annually. WNBA commissioner Cathy Engelbert told CNBC she hopes to “at least double” the WNBA’s current fees, reportedly about $60 million annually, on its next deal.

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“There’s no doubt, I think, especially over enormous interest, most recently around women’s college basketball and the growth in the WNBA over the last few years that the interest is heightened from where it used to be,” NBA commissioner Adam Silver said when discussing the next media deal.

Clark’s popularity also has impacted the sports gambling market, which could be a way to bring in viewers and consumers. The Iowa-South Carolina championship game was the biggest women’s single betting event of all time on FanDuel, breaking the handle record set in Iowa’s Final Four matchup against UConn. The title game also featured a 155 percent increase in handle on FanDuel over the 2023 Iowa-LSU championship game, the company said.

Bettors already seem to be following Clark to the pros, where FanDuel said that 76 percent of 2024 WNBA MVP bets, as of April 10, have been placed on the future Fever guard. If they also turn into viewers, it is a potential additional way for the league to lift ratings and attendance.

Central to Clark’s appeal is her greatness on the court. Before the national championship, Iowa coach Lisa Bluder expressed concern about how fatigue might affect Clark’s debut season — there is only about a month between her final college game and her first WNBA regular-season contest. Taurasi, the No. 1 pick in the 2004 WNBA Draft, said that Clark, like other rookies, will need time to adjust.

“There’s a period of grace that you have to give rookies when they get to the league,” Taurasi said. “We’ve had some of the greats to ever play basketball, and it takes two or three years to get used to a different game (against) the best players in the world. As long as everyone has expectations that are realistic, they should be fine.”

Yet, Indiana will look to set up Clark for success in both the short- and long-term. She will have an ideal pick-and-roll partner in reigning, unanimous Rookie of the Year Aliyah Boston, and she’ll play in a backcourt alongside 2023 All-Star Kelsey Mitchell. WNBA opponents — bigger, faster and stronger than what she faced in college — will attack Clark defensively. Still, some — even those tasked with limiting her success this season — are already bullish about her potential impact.

“Her game is going to translate,” Aces coach Becky Hammon said. “You can see her work ethic, her professionalism already right now, at Iowa, in how she approaches her craft.”

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(Illustration: John Bradford / The Athletic; Visual data: John Bradford / The Athletic, Amy Cavenaile / The Athletic; Photos of Fever logo and Caitlin Clark: M. Anthony Nesmith / Icon Sportswire / Getty, Thien-An Truong / ISI Photos)

Culture

Book Review: ‘When the Forest Breathes,’ by Suzanne Simard

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Book Review: ‘When the Forest Breathes,’ by Suzanne Simard

WHEN THE FOREST BREATHES: Renewal and Resilience in the Natural World, by Suzanne Simard


It’s the summer of 2023 and the Canadian forest ecologist Suzanne Simard is sitting tucked in the knobby embrace of an Amazonian tree trunk, imagining that she too is a tree as she “reached out with leaves unfurling to greet the sun.” She can feel the rat-a-tat of woodpeckers on her bark, the stretch of her roots in the soil below. She draws strength from a sense of family: “The trees were in my blood. They were my kin.”

But in Simard’s new book, “When the Forest Breathes,” trees are not just supportive relatives. They are teachers and healers, capable of communication and perception, a woodland congregation in which young trees grow “in halos” around their elders. Back in Canada, she describes a forest visit that further amplifies that sense of magic, a moment in which she stands beneath aged cedars, “the supernatural trees, the grandmothers,” listening as they whisper wisdom on the breeze.

All of which brings a heady, inspirational quality to her writing as she urges readers to hear the forest as she does. “Nature is waiting for us to listen,” she writes, “and to learn.” The siren quality of her message is almost tangible, as is the allure of gaining knowledge from the Zen master inhabitants of the ancient forests.

And yet. I find myself considering the message in my annoyingly cautious, science-writerly way. Would I find it inspiring to be pecked by a woodpecker? Probably not. Have I ever thought of myself as a tree? Probably never. Is this the measured language we hear from most scientists? Not even close. Simard emphasizes this point in the book: her growing sense of alienation from the methodologies of Western science, its tendency to obsess over small details and, as she sees it, miss the forest for the trees. “I found myself longing to push back against these rigid boundaries,” she writes, and to find “other ways of seeing and knowing the natural world.”

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This longing derives in part from her collaborations with Indigenous scientists on Canadian forest management, which led her to deeply admire their more holistic approach to nature. She cites studies showing that “Indigenous-held land,” including forests, “contained some of the most biodiverse and carbon-rich ecosystems in the world.” Amid perilous global climate change, Simard is drawn to their loving attitude to nature as her “philosophical and spiritual home.”

Increasingly, she feels more anchored in their worldview than in that of her longtime research community. A professor of forest ecology at the University of British Columbia, Simard published her first semi-autobiographical book, “Finding the Mother Tree,” in 2021, and it became an international best seller. In it she wove her central theory about the forest — that trees “talk” to one another through an underground network of connective fungi, fostering an intergenerational system in which older trees protect and help the younger ones — with her own experience of grief and illness, emphasizing the parallels between the lives of trees and those of humans.

Despite the book’s rapturous public reception, the scientific community’s response was often unenthusiastic. Other biologists accused her of exaggerating the evidence for cooperation among organisms at the expense of “the important role of competition in forest dynamics.” They worried she was selling a forest story that might be only partly true. And they disliked her use of anthropomorphizing descriptors like “mother tree,” which suggested these organisms should be valued for their similarities to humans, instead of for their own remarkable biology.

Simard admits to having been hurt and frustrated by these accusations, to which she responded with a point-by-point rebuttal in a scientific journal. She returns to these grievances in the new book, where she expresses resentment for the demeaning accusation of anthropomorphism (“the mere utterance of the word” in Western science “suggests the scientist who makes this blasphemous mistake is not an objective observer, but rather impure, intuitive and subjective, perhaps lacking integrity”), and the resistance to her efforts to do justice to the inherent poetry of the forest.

This book is not, however, a rejection of the insights that good science — including Simard’s own — can bring. She provides examples of experiments showing how the heavy machinery used by loggers destroys the ability of the forest floor to sequester carbon; and how clear-cutting of old-growth forests can turn wooded lands into places that release carbon into the atmosphere rather than absorbing it.

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Given the urgency of climate change, Simard’s dissatisfaction with the standard research model is in many ways a dissatisfaction with communication. If we are to protect our endangered forests, she argues, then science needs to be less timid in its messaging. She urges her colleagues to take a lesson from the First Nations people who fight for what they believe. To “stand tall in the wind,” as the Mother Trees do.


WHEN THE FOREST BREATHES: Renewal and Resilience in the Natural World | By Suzanne Simard | Knopf | 310 pp. | $30

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Do You Recognize These Snappy Lines From Popular Crime Novels?

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Do You Recognize These Snappy Lines From Popular Crime Novels?

Welcome to Literary Quotable Quotes, a quiz that tests your recognition of classic lines. This week’s installment celebrates lines from popular crime novels. (As a hint, the correct books are all “firsts” in one category or another.) In the five multiple-choice questions below, tap or click on the answer you think is correct. After the last question, you’ll find links to the novels if you’re intrigued and inspired to read more.

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Xia De-hong, 94, Dies; Persecuted in China, She Starred in Daughter’s Memoir

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Xia De-hong, 94, Dies; Persecuted in China, She Starred in Daughter’s Memoir

Xia De-hong, who survived persecution and torture as an official in Mao Zedong’s China and was later the central figure in her daughter’s best-selling 1991 memoir, “Wild Swans: Three Daughters of China,” died on April 15 in Chengdu, China. She was 94.

Ms. Xia’s death, in a hospital, was confirmed by her daughter Jung Chang.

Ms. Chang’s memoir, which was banned in China, was a groundbreaking, intimate account of the country’s turbulent 20th century and the iron grip of Mao’s Communist Party, told through the lives of three generations of women: herself, her mother and her grandmother. An epic of imprisonment, suffering and family loyalty, it sold over 15 million copies in 40 languages.

The story of Ms. Chang’s stoic mother holding the family together while battling on behalf of her husband, a functionary who was tortured and imprisoned during Mao’s regime, was the focus of “Wild Swans,” which emerged out of hours of recordings that Ms. Chang made when Ms. Xia visited her in London in 1988.

Ms. Xia was inspired as a teenager to become an ardent Communist revolutionary because of the mistreatment of women in the Republic of China, as well as the corruption of the Kuomintang nationalists in power. (Her own mother had been forced into concubinage at 15 by a powerful warlord.)

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In 1947, in Ms. Xia’s home city of Jinzhou, the Communists were waging guerrilla war against the government. She joined the struggle by distributing pamphlets for Mao, rolling them up inside green peppers after they had been smuggled into the city in bundles of sorghum stalks.

Captured by the Kuomintang, she was forced to listen to “the screams of people being tortured in the rooms nearby,” her daughter later wrote. But that only stiffened her resolve.

She married Chang Shou-yu, an up-and-coming Communist civil servant and acolyte of Mao, in 1949.

It was then that disillusionment began to set in, according to her daughter. The newlyweds were ordered to travel a thousand miles to Sichuan, her husband’s home province. Because of Mr. Chang’s rank, he was allowed to ride in a jeep, but she had to walk, even though she was pregnant, and suffered a miscarriage as a result.

“She was vomiting all the time,” her daughter wrote. “Could he not let her travel in his jeep occasionally? He said he could not, because it would be taken as favoritism since my mother was not entitled to the car.”

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That was the first of many times that her husband would insist she bow to the rigid dictates of the party, despite the immense suffering it caused.

When she was a party official in the mid-1950s, Ms. Xia was investigated for her “bourgeois” background and imprisoned for months. She received little support from Mr. Chang.

“As my mother was leaving for detention,” Ms. Chang wrote, “my father advised her: ‘Be completely honest with the party, and have complete trust in it. It will give you the right verdict.’ A wave of aversion swept over her.”

Upon her release in 1957, she told her husband, “You are a good Communist, but a rotten husband.” Mr. Chang could only nod in agreement.

He became one of the top officials in Sichuan, entitled to a life of privilege. But by the late 1960s, he had become outraged by the injustices of the Cultural Revolution, Mao’s blood-soaked purge, and was determined to register a formal complaint.

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Ms. Xia was in despair; she knew what became of families who spoke out. “Why do you want to be a moth that throws itself into the fire?” she asked.

Mr. Chang’s career was over, and both he and his wife were subjected to physical abuse and imprisoned. Ms. Xia’s position was lower profile; she was in charge of resolving personal problems, such as housing, transfers and pensions, for people in her district. But that did not save her from brutal treatment.

Ms. Xia was made to kneel on broken glass; paraded through the streets of Chengdu wearing a dunce’s cap and a heavy placard with her name crossed out; and forced to bow to jeering crowds.

Still, she resisted pressure from the party to denounce her husband. And unlike many other women in her position, she refused to divorce him.

Twice she journeyed to Beijing to seek his release, the second time securing a meeting with the prime minister, Zhou Enlai, who was considered a moderate. Ms. Xia was “one of the very few spouses of victims who had the courage to go and appeal in Peking,” her daughter wrote in “Wild Swans.”

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But Ms. Xia and her husband never criticized the Cultural Revolution in front of their children, checked by the party’s absolute power and the fear it inspired.

“My parents never said anything to me or my siblings,” Ms. Chang wrote. “The restraints which had kept them silent about politics before still prevented them from opening their minds to us.”

She was held at Xichiang prison camp from 1969 to 1971 as a “class enemy,” made to do heavy labor and endure denunciation meetings.

The camp, though less harsh than her husband’s, was a bitter experience. “She reflected with remorse on the pointlessness of her devotion,” her daughter wrote. “She found she missed her children with a pain which was almost unbearable.”

Xia De-hong was born on May 4, 1931, in Yixian, the daughter of Yang Yu-fang and Gen. Xue Zhi-heng, the inspector general of the metropolitan police in the nationalist government.

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When she was an infant, her mother fled the house of the general, who was dying, and returned to her parents, eventually marrying a rich Manchurian doctor, Xia Rui-tang.

Ms. Xia grew up in Jinzhou, Manchuria, where she attended school before joining the Communist underground.

In the 1950s, when she began to have doubts about the Communist Party, she considered abandoning it and pursuing her dream of studying medicine, her daughter said. But the idea terrified her husband, Ms. Chang said in an interview, because it would have meant disavowing the Communists.

By the late 1950s, during the Mao-induced Great Famine that killed tens of millions, both of her parents had become “totally disillusioned,” Ms. Chang said, and “could no longer find excuses to forgive their party.”

Mr. Chang died in 1975, broken by years of imprisonment and ill treatment. Ms. Xia retired from her government service, as deputy head of the People’s Congress of the Eastern District of Chengdu, in 1983.

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Besides Ms. Chang, Ms. Xia is survived by another daughter, Xiao-hong Chang; three sons, Jin-ming, Xiao-hei and Xiao-fang; and two grandchildren.

Jung Chang saw her mother for the last time in 2018. Ms. Chang’s criticism of the regime, in her memoir and a subsequent biography, made returning to China unthinkable. She told the BBC in a recent interview that she never knew whether her mother had read “Wild Swans.”

But the advice her mother gave her and her brother Xiao-hei, a journalist who also lives in London, was firm: “She only wanted us to write truthfully, and accurately.”

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