Culture
How Miami moved to the epicenter of the global game – with a little help from Lionel Messi
“Miami loves football. The world loves football, and the world loves Miami.”
That was FIFA president Gianni Infantino’s claim on October 19 when he announced that Inter Miami, per FIFA’s convenient parameters, had qualified for next summer’s new-look Club World Cup in the United States.
Led by Lionel Messi, Inter Miami earned an invitation to the 32-team tournament (up from seven previously) after winning the Supporters’ Shield. That trophy is awarded to the MLS side with the best record over the 34-game regular season. Miami also set a new regular season points record with 74.
“You’re the best team of the season in America,” Infantino said. “You can start telling your story to the world.”
Inter Miami co-owner Jorge Mas called it “an honor” to participate in the Club World Cup, with David Beckham summing up Miami’s moment. “This was always about creating history for Miami,” he said.
The four-year-old club will now host the opening match of the Club World Cup at Miami’s Hard Rock Stadium on June 15, nine days before Messi’s 38th birthday. If the Argentina captain does not play on so he can participate in the 2026 World Cup co-hosted by the United States, Mexico and Canada, the Club World Cup could be the last great opportunity to capitalize on Messi’s exorbitant global reach as a player.
Messi shakes hands with Infantino earlier this month (Carmen Mandato/Getty Images)
For FIFA to find a way to virtually guarantee that he is part of the inaugural playing of the revamped Club World Cup came as no surprise.
Messi’s takeover of American soccer coincides with FIFA’s own push into the North American market. The sport’s governing body has moved some of its offices and employees from Zurich in Switzerland to Florida, including the organization’s entire legal department. “We have more than 100 colleagues here working on legal and compliance matters and taking care of all the legal aspects of the company,” Emilio Garcia Silvero, FIFA’s chief legal and compliance officer, told The Athletic from its corporate offices in the Coral Gables district of Miami.
Logistically, it makes sense. The next men’s World Cup will be staged by three North and Central American nations. South America’s Brazil will host the 2027 women’s World Cup and the United States will vie for its 2031 edition. By establishing a presence in Miami, FIFA can strengthen its relationship with CONCACAF (North and Central America and the Caribbean) and CONMEBOL (South America), two confederations whose influence continues to grow.
“We knew we needed to open an office outside Europe, outside of Switzerland,” Garcia Silvero said. “And why Miami? It’s not just because Messi is here. Miami is the perfect hub for North America, Central America, and South America. It’s the perfect hub to be close to 50 FIFA members.”
If player transfers are what interest you most about world football, the FIFA legal and compliance office in Miami oversaw a record 74,836 cross-border moves in 2023, according to a spokesperson from the organisation. They also handled more than 18,000 cases and enquiries received by the FIFA Football Tribunal. Per FIFA, the majority of those cases were contractual disputes between clubs, players and coaches.
Whether intentionally or not, FIFA has linked its Miami move to Messi’s enormous presence in the city and to the wave of major tournaments that are coming to the United States. They’re not alone. The Argentina Football Association has plans to build multiple training facilities in the Miami area, ahead of the 2026 World Cup, where they will be defending champions (assuming they qualify).
Infantino told FIFA’s website from the pitch of Inter Miami’s current Chase Stadium home on October 19 that the organisation was there to “transform this country”, crediting the MLS club and its owners for the opportunity to “make football, soccer, the number one sport in North America”.
His idealism in regards to the continued growth of soccer in the U.S. contrasts with the realities the sport has always faced here. Soccer will never outgrow the NFL, or college-level American football. Soccer in America will never take over basketball’s NBA, a league whose international footprint continues to expand. Today, baseball isn’t America’s favorite pastime, but at this time of year, the country is hyper-focused on the MLB’s postseason, leading to the World Series.
Mas and Infantino at Chase Stadium (Carmen Mandato/Getty Images)
MLS and broadcast partner Apple want more people to see Messi play. Seems obvious, right? One of the sport’s greatest-ever players is the current face of American soccer. Messi is a celebrity with a 305 area code (the Miami region) who is on the verge of winning the league’s MVP award after a spectacular 19-game season.
But unless you’re an MLS Season Pass subscriber on Apple, the Messi and Inter Miami content you consume is boiled down to Instagram reels and YouTube highlights.
That’s not a particularly bad thing.
Messi is flying the MLS flag and he can move mountains with a soundbite or with an 11-minute hat trick on the last day of the MLS regular season. But Apple doesn’t release viewership numbers, so we don’t know what Messi’s impact has truly been. This refusal to do so, coupled with MLS’ historically low television numbers, would lead anyone with common sense to assume Apple’s 10-year $2.5billion (£1.9m) broadcast deal hasn’t delivered as expected.
That raises legitimate questions about Apple’s strategy to attract audiences to its MLS product. Messi represents a once-in-a-lifetime opportunity that won’t last much longer, but the Messi brand has never gone head-to-head with American sports culture.
Generally speaking, sports other than soccer dominate the news cycle during the fall season (autumn) in the States. Clutter has always been an obstacle for MLS. To combat it, even ever so slightly, the league announced on October 3 that Inter Miami would begin its best-of-three series versus Atlanta United on a Friday. It would be the only MLS playoff match of the night, on October 25, and would be free on Apple TV.
On Saturday, the city of Miami would host a college football rivalry game between the University of Miami and Florida State University. Sunday would see the much-anticipated return for the NFL’s Miami Dolphins of star quarterback Tua Tagovailoa, after suffering a concussion on September 12. So Friday would be Inter Miami’s moment to shine.
Until it wasn’t.
When the New York Yankees clinched a spot in the World Series on October 19, MLS league officials and Apple executives must surely have groaned.
Apple and MLS had announced a series of promotions around Messi, including a dedicated camera that would follow the Inter Miami captain exclusively on the league’s Tik Tok account. It was a novel idea, but one that did little to move the needle.
The big swing was to broadcast Inter Miami’s match live in New York’s famous Times Square on a 78-foot digital TV display. But with the Yankees now playing in game one of the World Series in Los Angeles against the Dodgers at that time, the plan was scrapped. An MLS spokesperson told The Athletic on Saturday that the broadcast had been postponed until a later date.
Still, those who did watch Miami defeat Atlanta 2-1 saw a highly entertaining match. Game two is this Saturday, November 2, in Atlanta, where an expected crowd of 70,000 will provide MLS with another chance to showcase Messi to the rest of the world.
Messi in action against Atlanta United (Peter Joneleit/Icon Sportswire via Getty Images)
Miami is becoming a focal point for FIFA. Spanish clubs Barcelona — Messi’s former side — and Atletico Madrid want to stage a La Liga fixture in the city. Simultaneously, Inter Miami’s popularity is surging. However, the club’s path to relevance from a television viewership standpoint has been largely in the dark. At best, it’s been witnessed by a mix of MLS’ loyal but niche U.S. fans and newcomers from around the world who subscribe to watch Messi.
Mas is the man responsible for bringing Messi to MLS. It wasn’t easy. There were many moments of uncertainty during the years-long courtship. And while much more should be done to market the MLS/Messi product, things couldn’t be going better for Miami.
“Four years ago, David (Beckham), myself and Jose (Mas) promised two things,” Mas said in front of a sellout crowd at Chase Stadium, in Fort Lauderdale, a short drive north of Miami, last week. “Number one is that the eyes of the world, when they think of ‘futbol’ in America, will be placed here. They’ll think of Inter Miami. Tonight I say, ‘Check’.”
GO DEEPER
Why European football matches might finally be coming to the U.S.
(Top photo: Carmen Mandato/Getty Images)
Culture
Kennedy Ryan on ‘Score,’ Her TV Deal, and Finding Purpose
At 53, and after more than a decade in the industry, things are happening for the romance writer Kennedy Ryan that were not on her bingo card.
The most recent: a first look deal with Universal Studio Group that will allow her to develop various projects, including a Peacock adaptation of her breakout 2022 novel “Before I Let Go,” the first book in her Skyland trilogy, which considers love and friendship among three Black women in a community inspired by contemporary Atlanta.
With a TV series in development, Ryan — who published her debut novel in 2014 and subsequently self-published — joins Tia Williams and Alanna Bennett at a table with few other Black romance writers.
“What I am most excited about is the opportunity to identify other authors’ work, especially marginalized authors, and to shepherd those projects from book to screen,” said Ryan, a former journalist. (Kennedy Ryan is a pen name.) “We are seeing an explosion in romance adaptations right now, and I want to see more Black, brown and queer authors.”
Her latest novel, “Score,” is set to publish on Tuesday. It’s the second volume in her Hollywood Renaissance series, after “Reel,” about an actress with a chronic illness who falls for her director on the set of a biopic set during the Harlem Renaissance. The new book follows a screenwriter and a musician, once romantically involved, working on the same movie.
In a recent interview (edited and condensed for clarity), Ryan shared the highs and lows of commercial success; her commitment to happy endings; and her north star. Spoiler: It isn’t what readers think of her books on TikTok.
Your work has been categorized as Black romance, but how do you see yourself as a writer?
I see myself as a romance writer. I think the season that I’m in right now, I’m most interested in Black romance, and that’s what I’ve been writing for the last few years. It doesn’t mean that I won’t write anything else, because I don’t close those doors. But the timeline we’re in is one where I really want to promote Black love, Black art and Black history.
What intrigued you about the period of history you capture in the Hollywood Renaissance series?
I’ve always been fascinated by the Harlem Renaissance and the years immediately following. It felt like a natural era to explore when I was examining overlooked accomplishments by Black creatives. I loved the art as agitation and resistance seen in the lives of people like James Baldwin or Zora Neale Hurston, but also figures like Josephine Baker, Lena Horne and Dorothy Dandridge, who people may not think of as “revolutionary.” The fact that they were even in those spaces was its own act of rebellion.
What about that period feels resonant now?
The series celebrates Black art and Black history and love at a time when I see all three under attack. Our art is being diminished and our history is being erased before our very eyes. I don’t hold back on the relationship between what I see going on in the world and the books I write.
How does this moment in your career feel?
I didn’t get my first book deal until I was in my 40s, so I think this is the best job I’ve ever had. I’m wanting to make the most of it, not just for myself, but for other people, and I think the temptation is to believe that it will all go away because that’s my default.
Why would it all go away?
Part of it is because we — my family, my husband and I — have had some really hard times, especially early in our marriage when my son was diagnosed with autism, my husband lost his job, and we experienced hard times financially. I’ll never forget that.
When I say it could all go away, I mean things change, the industry changes, what people respond to changes, what people buy and want to consume changes. So I don’t assume that what I am doing is always going to be something that people want.
Why are you so firmly committed to defending the “happy ending” in romance novels?
It is integral to the definition of the genre that it ends happily. Some people will say it’s just predictable every one ends happily. I am fine with that, living in a world that is constantly bombarding us with difficulty, with hurt, with challenge.
I write books that are deeply curious about the human condition. In “Score,” the heroine has bipolar disorder, she’s bisexual, there’s all of this intersectionality. For me, there is no safer genre landscape to unpack these issues and these conditions because I know there is guaranteed joy at the end.
You have a pretty active TikTok account. How do you engage with reviews and commentary on the platform about you or the genre?
First of all, I believe that reader spaces are sacred. Sometimes I see authors get embroiled with readers who have criticized them. I never ever comment on critical reviews. I definitely do see the negative. It’s impossible for me not to, but I just kind of ignore it. I let it roll off.
How does this apply to being a very visible Black author in romance?
I am very cognizant of this space that I’m in right now, which is a blessing, and I don’t take it for granted. I see a lot of discourse online where people are like, “Kennedy’s not the only one,” “Why Kennedy?,” “There should be more Black authors.” And I’m like, Oh my God, I know that. I am constantly looking for ways to amplify other Black authors. I want to hold the door open and pull them along.
How do you define success for yourself at this point?
I have a little bit of a mission statement: I want to write stories that will crater in people’s hearts and create transformational moments. Whether it’s television or publishing, am I sticking true to what I feel like is one of the things I was put on this earth to do? I’m a P.K., or preacher’s kid. We’re always thinking about purpose. And for me, how do I fit into this genre? What is my lane? What is my legacy? Which sounds so obnoxious, you know, but legacy is very important to me.
Culture
How Many of These Books and Their Screen Versions Do You Know?
Welcome to Great Adaptations, the Book Review’s regular multiple-choice quiz about printed works that have gone on to find new life as movies, television shows, theatrical productions and more. This week’s challenge highlights the screen adaptations of popular books for middle-grade and young adult readers. Just tap or click your answers to the five questions below. Scroll down after you finish the last question for links to the books and their screen versions.
Culture
Ellen Burstyn on Her Favorite Books and Her Love of Poetry
In an email interview, she talked about why she followed up a memoir with “Poetry Says It Better” — and when and why she leans on the “For Dummies” series. SCOTT HELLER
Describe your ideal reading experience.
Next to a warm fire in a house in the woods. Barring that, at home in bed.
How have your reading tastes changed over time?
When I first began reading, I read fiction. My favorite novel was “The Magic Mountain,” by Thomas Mann. Over the years I find that I am less interested in fiction and more interested in trying to learn about science and mathematics. I love the “For Dummies” series. I remember reading or hearing many years ago, maybe in high school, that the first law of thermodynamics is that energy cannot be created or destroyed; it can only change form. So, I was thrilled to learn there was such a book as “Thermodynamics for Dummies.” It was interesting reading, but I’m afraid I could not quote you anything from that book.
What’s the best book you’ve ever received as a gift?
I received the “Rubaiyat” of Omar Khayyám from someone, probably from my first husband, Bill. It stimulated my love of poetry, beautifully illustrated books and also my fascination with the East and the Mideast.
Why write “Poetry Says It Better” rather than, say, a follow-up to your 2006 memoir?
“Poetry Says It Better” has some references to my life, but I feel I wrote enough about myself in my memoir, and I include some of my personal history in this book.
You write that you’ve memorized poems your whole adult life. What’s the last poem you memorized?
I am working on “Shadows,” by D.H. Lawrence. I am trying to get that securely in my memory. Of course, at 93 I am not as good at memorizing as I used to be, or at holding on to what I have already memorized. But it is good exercise for the memory to use it.
You quote a line from Kaveh Akbar: “Art is where what we survive survives.” Why does that line resonate so much for you?
That line is so meaningful to me because I know that the difficult first 18 years of my life is the emotional library I descend into for every part I’ve ever played, and every poem that has landed in my heart.
Of all the characters you’ve played across different media, which role felt the richest — the most novelistic?
I would have to say Lois in “The Last Picture Show.” She was a character I didn’t really understand right away. I had to dig for her. She was multidimensional. I feel literary characters are like that.
What’s the best book about acting, or the life of an actor, you’ve ever read?
I have to name two. “My Life in Art,” by Konstantin Stanislavsky, and “A Dream of Passion,” by Lee Strasberg.
How do you organize your books?
I’ve collected my library for 70 years. All my classic literature is together, on two facing walls in the front of my living room. On the other end of the room, I have my art books. Facing them are my travel and music books. On the fourth wall are some of my science books.
In the large entrance hall, I have one standing bookcase of the complete Carl Jung collection, and near it another bookcase of poetry anthologies. In my kitchen office are all the books about food. Then I have a writing room that contains books of poetry and science, and my Sufi books. In my bedroom are my spiritual and religious books.
What books are on your night stand?
Currently: “Anam Cara: Spiritual Wisdom From the Celtic World,” by John O’Donohue; “Prayers of the Cosmos,” by Neil Douglas Klotz; “The Courage to Create,” by Rollo May; “Radical Love,” by Omid Safi; Pema Chödrön’s “How We Live Is How We Die”; “The Trial of Socrates,” by I.F. Stone; “Our Green Heart: The Soul and Science of Forests,” by Diana Beresford-Kroeger; and “On Living and Dying Well,” by Cicero.
What book might people be surprised to find on your shelves?
Probably Ken Wilber’s “A Brief History of Everything” and Michio Kaku’s “Physics of the Future.” These are two of my favorite books. I love to read books on science that are not written for scientists but for curious readers like me.
You’re organizing a literary dinner party. Which three writers, dead or alive, do you invite?
Oh, definitely Mary Oliver, my favorite poet of all time, and Edgar Allan Poe. The thought of those two people talking to each other. Finally, Tennessee Williams, who’s written some of the greatest plays ever.
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