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Birmingham City vs Wrexham: The EFL celebrity derby and a battle for U.S. fandom

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Birmingham City vs Wrexham: The EFL celebrity derby and a battle for U.S. fandom

The phrase ‘Monday Night Football’ may be no stranger to heavyweight clashes but an all-time NFL great taking on Deadpool has to be a first.

This is Tom Brady tackling Ryan Reynolds, League One’s big spenders going head-to-head with Hollywood FC — or simply, Birmingham City versus Wrexham.

No matter how we dress up a fixture recently described on X by Wrexham co-owner Rob McElhenney as “an absolute banger”, Monday night’s showdown is a big deal on and off the pitch. Two clubs who are the very embodiment of globalised football will meet in a sellout clash that is being broadcast live on both sides of the Atlantic.

“A really, really high-profile match,” says CBS Sports executive vice president Dan Weinberg before Birmingham host Wrexham, which will be shown on two channels as part of the network’s four-year deal with the English Football League (EFL).

“We’ve carried every Wrexham game this season and we’ll continue to lean into them as much as we can. They are impossible to ignore in this country with the celebrity influence they have and the visibility of Ryan and Rob. We are enthused by the growth of their profile in the market.

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“These two clubs have owners that resonate very well in this country.”

Not so long ago, few would have batted an eyelid in the United Kingdom over this particular Anglo-Welsh contest, never mind in the United States. The two clubs have very little shared history, other than the £1million City paid for Bryan Hughes in 1997 that remains Wrexham’s record transfer fee.

Now, though, the power of celebrity — plus back-to-back promotions for Wrexham and last May’s shock relegation for Birmingham — means this League One fixture carries plenty of intrigue.

Deadpool star Reynolds and McElhenney, through the success of the Emmy-award-winning Welcome to Wrexham documentary, have turned a previously provincial club into a global sensation with two successful pre-season tours of North America under their belts.

Birmingham are no less fascinating thanks to the 2023 takeover by Knighthead, the U.S. investment firm fronted by co-owner Tom Wagner and supported by minority investor Brady, the seven-time Super Bowl champion.

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Relegation at the end of their first season was certainly not part of the script but it has done nothing to dim the group’s huge ambitions, which include building a new stadium after buying a 60-acre plot of land around a mile from St Andrew’s.


Former NFL quarterback Tom Brady became a minority owner at Birmingham in 2023 (Beatriz Velasco/Getty Images)

City clearly don’t intend on hanging around for long in the third tier, judging from the £20million ($26m) they splashed on transfers this summer. Around half of that is understood to have gone on wrestling striker Jay Stansfield from Fulham’s grasp, with Birmingham paying between £12m and £15m before add-ons.

To put that figure into context, the previous record paid by a club in this division before the recent window was the £4million Sunderland paid for Wigan Athletic striker Will Grigg.

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Wrexham co-owner McElhenney will no doubt recall that particular signing due to it featuring heavily in series two of Sunderland ‘Til I Die, the Netflix show that first gave the comedy actor the idea of buying a football club.

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His team have been no slouches with recruitment, either. The £2million spent during the summer window was an unprecedented outlay for Wrexham, made possible by last season’s annual revenue smashing through the £20million barrier. Blue-chip sponsors, such as United Airlines, contributed heavily to that club-record figure.

Both camps have been entering into the spirit during the build-up to Monday’s eagerly-anticipated encounter, with Wrexham enlisting the help of Eli Manning, a long-time NFL rival of Brady.

In response to Manning donning the Welsh club’s team shirt, Brady took to X and Instagram — where his combined following stands at 18 million — with a cheeky video featuring one of his prized Super Bowl trophies that ends with an appeal to McElhenney to “educate the Wrexham fans just a little bit on the history of the NFL?”

AJ Swoboda, managing director of sports intelligence firm Twenty First Group, believes Wrexham are a prime example of how to tap into the U.S. market over the longer term.

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“High-profile figures like Tom Brady or Ryan Reynolds will always help bring clubs into the spotlight,” he says. “Especially in crowded or foreign markets like the U.S.

“But, while celebrity owners generate a short-term buzz, long-term fan engagement requires sustained sporting success and smart marketing — largely digital — strategies.

“The Welcome to Wrexham docuseries has been key to growing Wrexham’s global fanbase but the club’s owners have then backed up these efforts through material sporting performance improvements.”

He cites how an analysis of Google Trends data over the last year shows Wrexham had 22 times the interest in the U.S. compared to Birmingham and 1.4 times that of Premier League neighbours Aston Villa, even though the latter have qualified for the Champions League.

“Tom Brady’s appeal and status should continue creating interest for Birmingham City in new markets,” adds Swoboda. “But, as with Wrexham, this attention needs to be converted into deeper fan engagement. Celebrity minority ownership is not as unique as it used to be.”

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Rob McElhenney and Ryan Reynolds became Wrexham’s owners in 2020 (Gilbert Flores/Variety via Getty Images)

As Wrexham co-owner McElhenney made clear when tagging Brady on X, Monday night’s clash under the St Andrew’s floodlights has all the ingredients to be a cracker — but, perhaps their biggest battle lies ahead.

In a recent report titled Connecting and Winning U.S. Fandoms: A Guidebook For European Clubs, fan data specialists CLV Group suggest that 36million U.S.-based soccer fans — or 44 per cent — are still undecided on which team to support. The group’s CEO Neil Joyce estimates a potential $1.1billion is up for grabs.

The big Premier League clubs or members of the European elite, such as Real Madrid, Barcelona and Paris Saint-Germain, are expected to hoover up a sizeable chunk of this bounty, but Joyce also believes clubs with high-profile celebrity owners, such as Wrexham and Birmingham, can earn a piece of the action.

“Wrexham’s story is phenomenal,” he says. “It has the underdog element, a club on the brink of extinction that starts to work its way back up. Americans love that kind of storytelling.

“Then, there’s the measurability of it all. United Airlines, one of the biggest airlines in the world, is on the jerseys. That kind of link makes a huge difference. I was on a flight with United earlier in the summer and they were handing out the (free amenity) bag with the Wrexham (pyjamas).

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“It isn’t about just the match. It is the personalities around it. Look at how Taylor Swift has brought new fandom to the NFL (her partner Travis Kelce plays for the Kansas City Chiefs) in the same way Ryan Reynolds has brought Deadpool fans to Wrexham.

“Given the new EFL rights deal (with CBS), there will be a lot more exposure to Wrexham for sports fans in the U.S. They can tap into that. Same for Birmingham, with arguably the NFL’s greatest of all time.

“Look at Tom Brady’s adjacent sports investments. He has the (NFL team) Las Vegas Raiders, he has a WNBA team (Las Vegas Aces). Again, I’d be tapping into those fanbases and bringing them on the journey with Birmingham as well.”

As Joyce points out, central to making any potential inroads into the U.S. sports market is CBS Sports becoming the new home of the EFL. With 250-plus matches being shown live across the network per season for at least the next four years, the potential exposure is huge.

CBS does not reveal publicly viewing figures for individual matches but executive vice president Weinberg says he has been “really, really happy with the viewership in the first month”.

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He believes a key factor in America’s increasing EFL curiosity is the promotion and relegation setup that sees clubs potentially move up and down the pyramid, such as how Birmingham dropped into League One last May and are now determined to bounce straight back up.

“The U.S. market has wrapped their arms around that,” says Weinberg, who is at pains to stress that showcasing all 72 EFL teams is important to the network. “It’s compelling and dramatic.”


Birmingham’s bid to win promotion straight back to the Championship is their season’s major plotline (Cameron Smith/Getty Images)

Recent years have seen a flurry of U.S. investors getting involved in the EFL. By last Christmas, 22 of the 72 teams were either wholly owned by or had minority investors from across the Atlantic. Fourteen of those had accepted new investment since Wrexham’s takeover in 2021.

“What Wrexham have done brilliantly is globalisation and diversification,” says Laurie Pinto, a specialist in football financing and club acquisitions. “That’s easier said than done. (Wrexham director) Shaun Harvey and others should get a lot of credit for that.

“There’s lots of people who think they can do the same. That’s the challenge: trying to make a global push with partners outside the UK to diversify the income stream.”

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Asked if he felt future years will bring even more investment from North America, Pinto replies: “Yes, there is a lot more interest. Most of these American owners think global and they put money in.

“U.S. sport is expensive — if you want to buy a basketball, NFL or baseball team, we are talking in the billions.”

With the U.S. hosting the 2026 World Cup alongside Canada and Mexico, sports media analyst Larry Johnson believes the new four-year TV deal means EFL clubs are in a prime position to benefit.

“Viewership data from the last couple of World Cups shows a rise in popularity (in the U.S.) for sports in Europe,” he says. “They did quite a bit for La Liga and the Premier League, even a bit for the Bundesliga.

“All the arrows point towards the next World Cup pushing up the numbers on the Premier League and EFL. Wrexham have an opportunity here, especially if they get promoted this year, to really do something special.

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“Wrexham are already drawing numbers. They had a friendly with Chelsea (in July 2023) on ESPN, one of the largest cable networks. It pulled 300,000 viewers. That’s comparable with a Major League Soccer game on the same network.”

As is perhaps inevitable in an age when regular-season games in the NFL and Major League Baseball are played in London, there has been talk of the Premier League or EFL possibly doing similar by switching one-off fixtures to the States.

Such a move would be hugely controversial. When the Daily Mail suggested this summer that Birmingham and Wrexham were in talks over a possible switch, Canada-born Reynolds was very quick to vehemently deny the story.


Wrexham’s international profile has led to high-profile friendlies against Premier League giants Chelsea (Lyndsay Radnedge/ISI Photos/Getty Images)

Nevertheless, such talk remains, with CLV Group’s Joyce believing it could help a European competition steal a march in attracting fans.

He says: “The monetary gain and attempts to capture the market would be a lot easier if European clubs played competitive games in the U.S. There is more than $1billion on the table.”

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Such talk about growing audiences and realising potential is, of course, for the boardoom. On the pitch, all that will matter come Monday evening are the three points.

Dan Scarr joined Wrexham in the summer from Plymouth Argyle, where he won the League One title in 2023. He is a lifelong Birmingham fan who spent three years on the playing staff at St Andrew’s after arriving late in the professional game at 22.

“What’s been going on there is crazy,” the defender tells The Athletic. “Good for the city and, being a Birmingham City fan, it is great for them. The atmosphere will be electric and it’s a sellout. There’s also the bragging rights between the owners, both being American and stuff like that.

“But we want to stop that (title-winning) parade. Everything else doesn’t matter.”

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(Top photos: Getty Images)

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Why USC’s win over UConn is so significant: ‘This is what basketball excellence was’

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Why USC’s win over UConn is so significant: ‘This is what basketball excellence was’

HARTFORD, Conn. — As USC’s bench emptied onto the XL Center floor, with the No. 7 Trojans having defeated the No. 4 UConn Huskies 72-70, JuJu Watkins’ hands shot to the sky. Basking in her 25-point performance that lifted USC past UConn for the first time in school history, Watkins turned to the small section of supporters decked out in red and yellow inside the sold-out arena and acknowledged their support.

“It hit a little different knowing the history from last year and how they sent us home,” Watkins said.

The stakes were different this time. In April, in the Elite Eight, the Huskies knocked the top-seeded Trojans out of the NCAA Tournament. But Saturday night’s 2-point victory was meaningful nevertheless. Not only for Watkins and USC senior transfer Kiki Iriafen, but for their coach, Lindsay Gottlieb, who has long admired the program UConn coach Geno Auriemma has built.

“This is a really significant win, and it’s a really significant win because of the stature of UConn’s program and what Geno Auriemma has done for our sport,” Gottlieb said. “For my entire high school (career) on, this is what basketball excellence was. This is what we saw, and it’s challenged all of us to want to be better, to find players who want to be better and be that elite. And I don’t think that’s gone away.”

Gottlieb is in her fourth season with the Trojans, and she aspires to build a sustained program similar to the Huskies. A season ago, USC won its second Pac-12 tournament title in program history and made consecutive NCAA Tournament appearances for the first time in nearly two decades. Over her brief tenure, she has reminded onlookers not only of USC’s history of success — two national titles and three Final Four appearances in the 1980s, Hall of Fame players such as Lisa Leslie, Cynthia Cooper, Cheryl Miller and Tina Thompson — but of what it can be in the present. Watkins, last year’s national freshman of the year and a first-team All-American, is at the center of the latest chapter. Victories like Saturday’s help make lofty aspirations feel more attainable.

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USC coach Lindsay Gottlieb wants to emulate what Geno Auriemma has built in Connecticut. (David Butler II / Imagn Images)

Gottlieb grew up just outside New York City, but she wasn’t recruited by Auriemma in high school. Nevertheless, when she was 15 or 16, she accompanied one of her friends to one of his camps. UConn was always the local draw, and following Saturday’s win, she recalled a trip she made during her senior year at Brown University, in nearby Providence, Rhode Island, when she and her father drove to Storrs to see UConn take on Tennessee.

“It was sold out,” Gottlieb said, “and I was in that building and saw this atmosphere.”

Saturday was raucous, too. And Watkins, USC’s star guard, said it might have been the largest crowd she has played in front of. Nearly 16,000 people packed inside XL Center, almost all of whom wore navy and white.

Still, Watkins added, “just to see my family here, all the SC fans, it meant the world.”

If anyone needed reminding, the Trojans’ victory reinforced their status as one of this season’s national title contenders. At 11-1, their lone defeat came at home to Notre Dame by 13 points. It would have been easy, Gottlieb said, for those inside the program to blame each other after that November loss — for the Trojans to fracture.

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“As long as we stick together, this can make us better,” she said she told them afterward. “And (the loss) has in every way.”

Entering Saturday’s victory, the Trojans sported the country’s third-best defense and No. 15 offense. They convert in transition (nearly 20 percent of their points come in transition) and off turnovers (averaging 28.7 points per game), important measurables that could serve them well in the future. Their victory over the Huskies reinforced that they could come on the road, in one of the most-anticipated games of the season, and punch first. It proved they could surrender a 13-point halftime lead, trail by a point with just under five minutes to play and still recover.

“No one got off the treadmill,” Gottlieb said.

Of course, having a transcendent star like Watkins helps calm any nerves. Not only did she lead the game in scoring, she added six rebounds, five assists and three blocks, including one just before halftime on UConn star Paige Bueckers. Bueckers was prolific in the second half and finished with 22 points, but she also guarded Watkins as the USC star got off to a fast start in the first quarter.

“Every scouting report that you put together or every film that you watch, it’s very evident that one player can’t guard (Watkins),” Auriemma said. “When she gets into a little bit of a rhythm, you have to hope she misses.”

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With the score within one possession with only 4:30 to play, Watkins recorded 6 of USC’s 8 points and assisted forward Rayah Marshall on the lone basket she didn’t score.

“A lot of the things she does is super hard, but she makes it look so easy,” Iriafen said. “We all know she is a superstar, so playing with her definitely relieves pressure on everybody else.”

Any remnants of pressure dissipated even further in the postgame locker room. Players doused Gottlieb with water as she entered. They leaped together in celebration.

“For me now to bring a team here, to know we could do it, and then to actually do it is incredibly meaningful,” Gottlieb said. “Really proud of the big win.”

(Top photo of JuJu Watkins driving between Paige Bueckers, left, and Kaitlyn Chen: Joe Buglewicz / Getty Images)

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Penn State, Louisville volleyball will make history in NCAA championship. Their coaches are why

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Penn State, Louisville volleyball will make history in NCAA championship. Their coaches are why

LOUISVILLE, Ky.  — What’s remarkable is not that two women are coaching for the national championship and one will win a title for the first time in the 44 years of NCAA women’s volleyball. It’s remarkable that these women, Katie Schumacher-Cawley and Dani Busboom Kelly, are the two doing it.

Because they are the ideal representatives.

In this historic moment, as Schumacher-Cawley at Penn State and Louisville’s Busboom Kelly match wits before a sold-out KFC Yum! Center and a national ABC audience on Sunday at 3 p.m., they are the embodiment of what it takes to get to the top in an industry dominated by men.

Eighteen of the 20 winningest coaches in Division I women’s volleyball history are men.

“It’s going to be awesome for the sport to get this monkey off its back and move on from this, where it’s not historic that a woman wins,” said Busboom Kelly, 39, in her eighth season and making a second trip to the national championship match with the Cardinals. “It’s just a regular thing.”

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Penn State (34-2) and Louisville (30-5) reflect their coaches’ drive and resilience. They won national semifinal matches on Thursday against Nebraska and Pittsburgh, respectively, in dramatic fashion.

Schumacher-Cawley and Busboom Kelly both coached with a steady hand. They fostered confidence from the sideline as their squads’ manufactured comebacks against opponents considered to rank first and second nationally in talent, depth and championship-level experience.

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The Nittany Lions pulled a five-set reverse sweep, fighting off two match points for Nebraska in the fourth set.

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At the start of the decisive fifth set, junior libero Gillian Grimes heard a voice of reassurance in the Penn State huddle: “We’re made for this.” The phrase didn’t come from Schumacher-Cawley. But she is why it was spoken.

Louisville players faced pressure all season to earn a spot in the Final Four at home. As stress rose when Pitt won the opening set and took the lead in the second, Busboom Kelly implored the Cardinals to keep their composure.

“This is going to start to work,” she said.

Without star attacker Anna DeBeer, the senior was injured two points into the fourth set, they swarmed Pitt after turning back three set points for the Panthers in the third.

In short, Penn State and Louisville refused to go away. They kept taking huge swings. They played to win.

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“We’re not talking about losing ever,” Penn State outside hitter Jess Mruzik. “We’re never counting ourselves out, no matter how big of a deficit we’re facing.”

In matches played in front of an NCAA-postseason record crowd of 21,726, Penn State and Louisville were the tougher teams.

Is it any surprise, considering the coaches?

“Women are tough,” said Nebraska coach John Cook, who’s won four national championships. “And those two are really tough. Look at them as players. They both won national championships, so this isn’t a fluke. These guys are winners. They’re great competitors. And their teams play like it.”


Schumacher-Cawley, 44, is a Chicago brand of tough. She grew up in the city and starred in multiple sports at Mother McAuley High. She played at Penn State, earned two All-America honors and won a national championship, the school’s first in women’s volleyball, in 1999 for coach Russ Rose.

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Rose won six more titles. He’s the all-time leader in championships and wins among Division I coaches. In 2008, Schumacher-Cawley was inducted into the Chicagoland Hall of Fame in a class alongside Dick Butkus, Gale Sayers and Andre Dawson.

She ran the program at Illinois-Chicago for eight seasons and returned to Penn State to work for Rose in 2018 — four years after the Nittany Lions’ most recent Final Four appearance until last week.

Schumacher Cawley took over when Rose retired in 2022.

“Following Russ Rose, to take the team back to the Final Four in just three years,” Busboom Kelly said, “take being a man or woman out of it, that’s an amazing accomplishment.”

Early in her third season this fall, Schumacher-Cawley revealed a Stage 2 breast cancer diagnosis and she began chemotherapy. She lost her hair but did not miss a practice with her team.

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“We’re obviously wanting to do this for her because she’s been so amazing throughout this season,” said Mruzik, who hammered a match-best 26 kills against Nebraska. “So that gritty five-set win helped put another brick into the piece that we’re trying to build this season.”

Schumacher-Cawley deflects questions about her health and the gender issue in coaching.

“I’m just really excited to represent Penn State,” she said.

Maybe it’ll sink in, she said, the magnitude of two women on the bench, both in charge with a trophy on the court, when they step out under the lights Sunday.

“I’m proud of this team,” Schumacher-Cauley said. “I think I’ve said that every day. I’m proud of their fight.”

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The fight transcends volleyball.



Louisville coach Dani Busboom Kelly was the 2021 AVCA national coach of the year. (Sam Upshaw Jr. / Courier Journal / USA Today via Imagn Images)

When Busboom Kelly took over at Louisville in 2017, she doubled the Cardinals’ win total, from 12 to 24, in one season.

In 2019, Louisville advanced to the round of eight for the first time. In 2021, Busboom Kelly was named the national coach of the year as the Cardinals went undefeated until the Final Four, losing in five sets against Wisconsin. A year later, Texas beat Louisville for the national championship.

“She’s led one of the great turnarounds in any college volleyball program,” Cook said.

Busboom Kelly played for Cook at Nebraska from 2003 to 2006. He recruited her off a farm near Cortland Neb. She was a multi-sport star at tiny Adams Freeman High School.

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In college, she moved from setter to libero and helped spark the Huskers, alongside future Olympians Jordan Larson and Sarah Pavan, to a national championship in 2006. She won another title with Cook and the Huskers as an assistant coach in 2015.

A year later, she took over at Louisville.

“I hope people appreciate what she’s done here,” Cook said.

Louisville fans appreciate Busboom Kelly, based on the reception Thursday that she and the Cardinals received.

“I think the last time I was on the mic talking about Dani, I called her a badass,” Louisville middle blocker Phekran Kong said Friday at the news conference to preview the championship. “So I’m going to double down on that one. Because she’s legit.”

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In the fourth set on Thursday, after DeBeer left with the injury that could keep the senior All-American out of the championship match, middle blocker Cara Cresse promised Busboom Kelly that she would deliver two blocks.

Cresse produced. Momentum flipped. The Panthers fell apart late in the match. Even sophomore opposite hitter Olivia Babcock, crowned Friday as the national player of the year, felt the pressure. The Cardinals embraced it.

“This is for all the people who doubted us,” Louisville outside hitter Charitie Luper said.

Her coach looked on and smiled.

More than to shatter a glass ceiling on Sunday, Busbom Kelly said, she’s excited that a woman will coach her team to the national championship so that athletic directors and future players who might go into coaching understand that it can be done.

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“It’s more just being really proud that we can be role models,” she said, “and hopefully blazing new trails.”

(Top photo of Schumacher-Cawley: Dan Rainville / USA Today via Imagn Images

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The Bears need a coach who holds players accountable. Look no further than Ron Rivera

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The Bears need a coach who holds players accountable. Look no further than Ron Rivera

In 1982, George Halas reached into Chicago Bears history to find a head coach and hired Mike Ditka.

In 2025, the team Halas founded needs to consider its history again.

There are candidates with no ties to the Bears who deserve consideration.

Foremost among them is Mike Vrabel, who never should have been fired by the Tennessee Titans and can win Super Bowls — plural — in the right situation. If Ben Johnson of the Detroit Lions is as dazzling as a head coach as he is as an offensive coordinator, he will transform an organization. His defensive counterpart in Detroit, Aaron Glenn, seems to have leadership and coaching qualities that few have. Steve Spagnuolo’s long history of building defenses and relationships may be evidence he could thrive with a second chance. The way Joe Brady has easily lifted the Buffalo Bills offense suggests he can handle more plates on the bar.

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And there are others. Maybe in the final analysis, one of them is best suited for the job.

However, only one person has had a football role on both Bears Super Bowl teams. Ron Rivera was a linebacker on the 1985 champions. On the 2006 Bears that lost to the Indianapolis Colts, he was their defensive coordinator.

Now he should be first in line to interview.

Rivera’s 2006 defense allowed the third-fewest points in the NFL. Without justification, he was fired after that season, and the Bears took a cold plunge. In the 19 seasons since, they have made the playoffs three times and have a .439 winning percentage.

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Drafted by Jim Finks, built up by Ditka and mentored by Mike Singletary, Rivera, more than any potential candidate, comprehends what it means to be a Bear. He knows where Chicago’s potholes are. He understands the organizational strengths and limitations, the fan base and the local media.

There is no doubt Halas would have endorsed interviewing Rivera. Same for Walter Payton, who sat across from Rivera on plane rides to and from games.

Ditka was not the only former Bears player to become their coach. In their first 54 years, every one of their coaches except Ralph Jones was a former player for the team. Halas himself played for the Bears. The other Bears players who became the franchise’s head coach were Luke Johnsos, Hunk Anderson, Paddy Driscoll, Jim Dooley and Abe Gibron.

The Bears have been criticized — justifiably — for not considering former Bear Jim Harbaugh as a head coaching candidate. Ignoring Rivera would be making a similar mistake.

History is not the only reason Rivera should be considered. Like Harbaugh, Rivera is a proven coaching commodity. His coaching journey began humbly as a quality control coach for his Bears in 1997. Two years later, he went to work for Andy Reid in Philadelphia as a linebackers coach before returning to Chicago to coordinate the defense in 2004.

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Ron Rivera returned to the Bears as defensive coordinator from 2004 to 2006. (Jonathan Daniel / Getty Images)

When he was head coach of the Carolina Panthers, Rivera’s teams made it to the playoffs four times and the Super Bowl once. He was voted coach of the year twice, which makes him one of 13 to be honored more than once. Seven of the 13 are in the Pro Football Hall of Fame, with Halas and Ditka among them.

After new Panthers owner David Tepper fired him in 2019, Rivera was unemployed for less than a month when he agreed to lead Dan Snyder’s Washington Redskins, who became the Football Team and then the Commanders in Rivera’s tumultuous tenure as their coach. And he wasn’t just their coach. He was their de facto general manager. Then he became Snyder’s frontman/shield when workplace culture transgressions and financial improprieties came to light and Snyder went underground.

Rivera arguably was the most sought-after coach in the 2020 cycle. The four regrettable years he spent with Snyder, arguably the worst owner in the NFL’s history, changed perceptions. Rivera was not the first to have his reputation diminished by the association.

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In his tenure with Washington before Snyder, the great Joe Gibbs won 67 percent of his games and three Super Bowls. After retiring and returning with Snyder as owner, he went 30-34. As a college coach, Steve Spurrier won 71 percent of his games and a national championship. With Snyder, he won 37 percent of his games. Mike Shanahan, who should be on his way to the Pro Football Hall of Fame, had a .598 career winning percentage and two Super Bowl rings as a head coach before partnering with Snyder. In Washington, his winning percentage was .375.

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Rivera’s winning percentage before Snyder was .546, one percentage point better than Vrabel’s. In Washington, it was .396.

Some will question if a defensive-minded coach like Rivera is right for the Bears because of the presence of quarterback Caleb Williams, as if a coach without an offensive background should be disqualified. Hiring a head coach with one player in mind when 53 need to be led is an absurdity.

Tom Landry, Chuck Noll, John Madden, Don Shula, George Allen, Bill Parcells, Marv Levy, Dick Vermeil, Tony Dungy, Bill Cowher and Jimmy Johnson have busts in the Pro Football Hall of Fame. Almost assuredly on their way to Canton are Bill Belichick, John Harbaugh and Mike Tomlin. None of them had offensive backgrounds before becoming head coaches.

In 2011, when Rivera was hired in Carolina, there were similar concerns about his ability to handle an offense. With the first pick in the draft, the team chose a quarterback, Cam Newton. Rivera sent offensive coordinator Rob Chudzinski, quarterbacks coach Mike Shula and offensive quality control coach Scott Turner to Auburn to meet with the school’s offensive coordinator, Gus Malzahn, and try to understand what Malzahn did with Newton in helping him win a national championship and Heisman Trophy.

Panthers coaches implemented concepts Newton succeeded with at Auburn, including RPO plays that weren’t widely used at the time. Newton was named offensive rookie of the year. Four years later, Newton was voted the NFL’s most valuable player — while playing for a defensive-minded coach.

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Rivera connects with players. He earns respect with authenticity, class and toughness. And apparently, these Bears need a coach who will hold players accountable.

The year after Newton was the league’s MVP, Rivera benched him because he refused to follow a team rule requiring players to wear ties on the plane. When Newton showed up tieless, Rivera tried to give him a tie to wear. Newton said it didn’t match his outfit. Rivera told him there would be repercussions, and Newton subsequently was held out the first series of a game. Newton later apologized to the team.

Rivera, who learned about aggressive strategies from Buddy Ryan and his Eagles defensive coordinator Jim Johnson, never has been afraid to take a chance. Before they called the head coach of the Lions Dan “Gamble,” they called Rivera “Riverboat Ron.”

In his first training camp in Washington, Rivera was diagnosed with squamous cell cancer in a lymph node. That season, he had 35 proton therapy treatments and three chemotherapy treatments. Rivera lost 25 pounds and grew so weak he had to be brought into the office with one arm around his wife’s shoulder and one around the team trainer’s. He never stopped coaching and leading, though, and his team rallied, winning five of its last seven games to make the playoffs.

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Rivera eventually rang the bell and is cancer-free. For his perseverance, the Pro Football Writers of America voted him the recipient of the George Halas Award, which is given for overcoming adversity.

The significance of Rivera winning the award named after the founder of the Bears should not be lost on those entrusted with maintaining the Halas legacy.

(Top photo: Scott Taetsch / Getty Images)

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