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Why Cryptocurrency Is Back in the Art Market

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Why Cryptocurrency Is Back in the Art Market

Art Market

Arun Kakar

Maurizio Cattelan, Comedian, 2019. Courtesy of Sotheby’s.

It may not have been the most expensive sale from last week’s marquee slate of auctions in New York, but there was no question that Maurizio Cattelan’s Comedian (2019) was the most talked-about lot of the week.

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The work, a banana duct-taped to a wall, sold for $6.2 million at Sotheby’s, including fees, well above its $1 million–$1.5 million estimate. But the sale was also notable for another reason: Sotheby’s confirmed that the winning bidder, cryptocurrency entrepreneur Justin Sun, would pay in cryptocurrency.

The sale was part of a growing trend that’s been gathering steam once again in the art world: the growth in prominence of cryptocurrencies. Museum acquisitions, new collectors, and even a meme coin have all made their way into art world headlines in recent months, sparking discussion about the role of these tokens in the market.

Sun, in speaking about the sale, recognized its significance as a case study of how the crypto community could be involved in the conversation around artworks, particularly those with viral potential online. “This is not just an artwork; it represents a cultural phenomenon that bridges the worlds of art, memes, and the cryptocurrency community,” said Sun. “I believe this piece will inspire more thought and discussion in the future and will become a part of history.”

Cryptocurrencies in the art market

The sale of Comedian in crypto has shocked corners of the art world but comes as less of a surprise to others.

“Cryptocurrency wealth is now encroaching on spaces once dominated by traditional collectors and has become hard for the art world to ignore,” said Alejandro Cartagena, co-founder of Fellowship, a gallery specializing in human-machine collaboration. “Crypto entrepreneurs are bringing new energy to the art world, challenging its established hierarchies and expanding its horizons in an exciting new dynamic.”

While they have been around since the creation of Bitcoin in 2009, cryptocurrencies first entered the art market mainstream in 2021 when they gained a huge rise in public popularity. This came mainly in the growth of non-fungible tokens (NFTs), unique digital identifiers that use blockchain technology to certify ownership of artworks, along with other assets. While NFTs are distinct from cryptocurrencies, both rely on blockchain technology and are associated with each other.

While the fervor around the NFT market has cooled since they initially burst onto the market, demand for this type of work is, like other cryptocurrencies, rallying towards the end of 2024. According to MSN, the NFT market is on track to close November with “strong momentum,” following an October where there was $356 million in sales volume—an 18% increase from September.

“Interest in cryptocurrencies within the art market is growing, although not as fervently as during the crypto boom of 2020–21,” said Stefanie De Regel, head of development for digital art platform TAEX. “This steady growth reflects the evolving integration of blockchain technology and the art world, driven by opportunities…such as NFTs, and innovative platforms for creative expression.”

Why cryptocurrencies are surging

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The frenzy around the Cattelan sale underscored the fact that crypto is back in a big way, more than ever following the reelection of Donald Trump in the U.S. Though most cryptocurrencies slumped in the “crypto winter” of 2022 (a sign of their essential volatility), they are now on the rise again.

Earlier this month, the global crypto market reached a $3.2 trillion high, spurred on by a belief that the incoming president will enact crypto-friendly regulatory policies. This was boosted further last week when Trump nominated the pro-crypto hedge fund manager Scott Bessent as his treasury secretary, which caused Bitcoin to surge to a new all-time high.

There are other cultural signals for crypto market watchers, showing that the incoming administration intends to acknowledge its importance. Another Trump appointment, Elon Musk, will co-lead a newly set-up “Department of Governmental Efficiency,” (abbreviated to DOGE, likely in a sly reference to the meme coin Dogecoin). Musk is a crypto enthusiast, and once vowed to send Dogecoin “to the moon,” a popular slang used in crypto circles to express conviction. The cryptocurrency with the new department’s name has surged to a three-year high this month.

What is a memecoin?

Bitcoin isn’t the only cryptocurrency on the market: There are thousands more blockchain-backed currencies and tokens that are traded online. And the Cattelan sale also led to a bull run of its own. The cryptocurrency $BAN or Comedian is unaffiliated with Sotheby’s but describes itself as “inspired by Maurizio Cattelan’s artwork, featuring a banana taped to a wall.” The coin was picked up in the chatter of speculators online, who began trading it at high volumes. The meme coin (a term given to cryptocurrencies that are typically inspired by internet and cultural trends) saw its market cap—the total value of all its coins—surge to $300 million. It is now listed on major crypto exchanges such as Binance and Bybit—a significant sign of legitimacy in the crypto world.

Later, it was revealed that Michael Bouhanna, head of digital art and NFTs at Sotheby’s, created the cryptocurrency $BAN as what he called a “spontaneous project and a personal hobby” inspired by the “conceptual questioning of value,” which Comedian as an artwork represents.

As the price began to climb and the coin gained traction in crypto circles, Bouhanna was accused on social media of “insider trading.” Bouhanna took to X to deny accusations that he’d made $1 million in profit, noting that he did not “promote $BAN or encourage anyone to buy it.”

Cryptocurrency and museums

Yatreda ያጥሬዳ, Abyssinian Queen, 2024. Courtesy of Yatreda ያጥሬዳ.

Institutional support for NFTs has also become more widespread. NFTs are in the collections of the Centre Pompidou and LACMA. Last week, the Toledo Museum of Art in Ohio became the first major museum to acquire artwork using cryptocurrency when it purchased the digital artwork Abyssinian Queen (2024) by the Ethiopian artist collective Yatreda ያጥሬዳ. The purchase was made using USDC, a stable coin (a cryptocurrency that is pegged to a traditional, or “fiat” currency like USD or euro).

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The decision to purchase the work, explained Adam Levine, the museum’s president, director, and CEO, was to “respect and align with the practices of the artist collective we were working with.”

“Just as we would pay in euros when purchasing from a French gallery or in pounds when dealing with an English auction house, it felt appropriate to transact in the preferred currency of Yatreda ያጥሬዳ, a web3 artist collective,” he told Artsy.

Where next for cryptocurrencies in the art market?

Comedian is unlikely to be the last headline-grabbing sale to be paid for in a blockchain-backed currency.

Cryptocurrencies are bringing new collectors into the art market with their own set of motivations, Cartagena points out. “We’re seeing a convergence of tech entrepreneurs and traditional collectors that fosters new dialogues,” he said. “We’ve also noticed that crypto collectors are less interested in singular ownership and more fascinated by shared authorship, networked systems, and ideas of co-creation. This dovetails with how artists are thinking about AI, decentralized platforms, and collaborative processes.”

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This is reflected in auction sales, too. For example, Sotheby’s announced that it would accept cryptocurrency for A.I. God. Portrait of Alan Turing (2024), the first artwork to be painted by a humanoid robot. It sold for $1.08 million, far outstripping its estimate. Sales such as this are unlikely to be the last of their kind as crypto’s role in the art market becomes increasingly hard to ignore.

“Since Bitcoin’s inception only 16 years ago, the combined market capitalization of cryptocurrency globally has grown from $0 to more than $3 trillion; that value surpasses the GDP of the U.K. or France and is more than the market capitalization of any company in the world except NVIDIA and Apple,” said Levine. “Seen this way, it is hard to imagine how such value accumulation will not impact the art world.”

Arun Kakar

Arun Kakar is Artsy’s Art Market Editor.

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Arthur Hayes Warns Bitcoin May Stall Until Liquidity Returns

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Arthur Hayes Warns Bitcoin May Stall Until Liquidity Returns

Key Takeaways:

  • Arthur Hayes ties bitcoin’s outlook to global liquidity, with upside dependent on policy-driven liquidity.
  • Geopolitics create a bearish setup as war risk, deleveraging, and AI-driven stress weigh on markets.
  • Liquidity injections could lift bitcoin once credit stress forces intervention.

Bitcoin Outlook Hinges on Liquidity

Arthur Hayes’ latest market note, titled “No Trade Zone,” signals that bitcoin’s outlook is increasingly tied to global liquidity conditions rather than traditional macro indicators. On April 15, the Bitmex co-founder and Maelstrom CIO outlined a cautious stance, citing geopolitical tensions and artificial intelligence-driven economic risks as key constraints. The essay presents BTC as vulnerable in the short term but positioned to respond to future monetary expansion.

Hayes centered his outlook on monetary conditions rather than conventional valuation models. He asked, “Do you believe the quantity or the price of money is more important when valuing bitcoin?” He then answered with a direct thesis:

“I believe the quantity of money determines the price of bitcoin, not its price.”

That view underpins his broader market framework, which expects bitcoin to struggle during periods of forced deleveraging, then strengthen when policymakers expand credit. He tied that dynamic to several geopolitical outcomes involving the Strait of Hormuz, as well as to a domestic economic slowdown driven by job losses among white-collar workers. In Hayes’ view, those pressures could hit credit quality, weigh on banks, and delay any durable crypto rally until authorities supply fresh liquidity to stabilize the system.

War Risk and Credit Stress Threaten Rally

That caution appears clearly in one of the essay’s most specific forecasts. “ Bitcoin might bounce a bit after the situation reverts to the pre-war status quo,” Hayes wrote. “However, the AI agentic deflation bomb still ticks below the surface. Until the Fed provides the liquidity needed to plug the black hole in banks’ balance sheets caused by consumer credit defaults, bitcoin will not meaningfully rise.” He further shared:

“That’s not to say it couldn’t spike to $80,000 to $90,000, but for me putting new units of fiat at risk requires an all-clear from the Fed.”

The statement shows that he still sees upside potential, but not before broader financial stress is addressed.

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Hayes also warned that market stress could produce another sharp bitcoin selloff before any recovery takes hold. “As investors de-risk their portfolios because of higher volatility and lower prices, investors sell bitcoin to meet margin calls,” he described, adding: “Only when things get bad enough will bitcoin rise, as expectations of a bailout become the consensus.” In the most extreme scenario, even a liquidity-fueled rally may not last. As Hayes put it: “The rally in bitcoin, inspired by money printing, might be short-lived because the destruction of the Iranian state materially raises the prospect of WW3.” Taken together, the essay presents a conditional forecast: near-term volatility remains high, while any lasting upside still depends on crisis-era money creation.

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Chainalysis Details ‘Shadow Crypto Economy’ Exposure as Grinex Suspends Operations

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Chainalysis Details ‘Shadow Crypto Economy’ Exposure as Grinex Suspends Operations

Key Takeaways:

  • Chainalysis flags Grinex swaps as inconsistent with typical law enforcement seizures.
  • Tron-based conversions show illicit actors avoiding stablecoin issuer intervention.
  • Grinex activity does not clearly align with patterns of a conventional external hack.

Grinex Shutdown Raises Questions About Crypto Laundering Tactics

Sanctions pressure continues to test the resilience of crypto networks tied to restricted financial activity. Blockchain intelligence firm Chainalysis on April 17 examined Grinex after the sanctioned exchange suspended operations. The review described the shutdown as a new stress point for infrastructure tied to sanctions evasion.

Grinex claimed a cyberattack cost about 1 billion rubles, or $13.7 million, and published the source and destination addresses involved. Chainalysis then assessed the transfers using on-chain data rather than relying on the exchange’s narrative. The analysis found that the stolen assets were mainly a fiat-backed stablecoin before being moved through a Tron-based decentralized exchange into TRX.

“In the case of the alleged Grinex hack, the stablecoin funds were quickly swapped for a non-freezable token, thereby avoiding the risk of having the stablecoins frozen by the issuer,” the blockchain analytics firm stated, adding:

“This frantic swapping from stablecoins to more decentralized tokens is a hallmark tactic of cybercriminals and illicit actors attempting to launder funds before a centralized freeze can be executed.”

Chainalysis argued that this behavior does not fit a typical Western law enforcement seizure because authorities can request freezes from centralized stablecoin issuers. The firm instead said the rapid conversion raises questions about whether the activity aligns with a conventional external hack.

Shadow Crypto Economy Shows Deep Interconnected Structure

Those conclusions rest on more than the attack claim alone. Chainalysis noted that the decentralized exchange used in the swap had previously served Garantex, the sanctioned predecessor to Grinex, as a liquidity source for hot wallets. That detail is notable because Chainalysis has already described Grinex as the direct successor to Garantex after international enforcement disrupted the earlier platform. The company also tied Grinex to A7A5, a ruble-backed token issued by sanctioned Kyrgyzstani company Old Vector.

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According to the analysis, A7A5 was built for a narrow Russia-linked payments ecosystem aligned with cross-border settlement needs under sanctions pressure. Chainalysis added that the exfiltrated funds were still sitting in a single address at publication time, leaving a live trail for future forensic review.

The broader takeaway was less about one theft than about the financial system surrounding it. Chainalysis observed that the episode is the latest disruption inside a “shadow crypto economy.” That phrase captured the firm’s larger conclusion that Grinex, Garantex, A7A5, and related services formed an interlinked network designed to keep value moving despite sanctions. Chainalysis further disclosed that it labeled the relevant addresses in its products to help customers identify exposure as the funds move downstream. Even without final attribution, the firm made clear that Grinex’s suspension damages a key channel within that sanctioned ecosystem.

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Current price of Bitcoin for April 17, 2026 | Fortune

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Current price of Bitcoin for April 17, 2026 | Fortune

At 8:45 a.m. Eastern Time today, the market price for a single Bitcoin (BTC) is $75,746.90. That’s a $960.86 jump from where it was trading yesterday morning and about $9,200 lower than it was one year ago.

Bitcoin price % Change
Price of Bitcoin yesterday $74,786.04 +1.28%
Price of Bitcoin 1 month ago $75,066.60 +0.90%
Price of Bitcoin 1 year ago $84,946.32 -10.82%
Price of Bitcoin yesterday
Bitcoin price $74,786.04
% Change +1.28%
Price of Bitcoin 1 month ago
Bitcoin price $75,066.60
% Change +0.90%
Price of Bitcoin 1 year ago
Bitcoin price $84,946.32
% Change -10.82%


What is Bitcoin?

Bitcoin is widely recognized as the pioneering cryptocurrency and continues to hold the top spot in terms of name recognition and market size. Its market capitalization is roughly $1.33 trillion, putting it far ahead of second-place Ethereum with about $233 billion in market cap.

At a basic level, Bitcoin functions as a decentralized digital currency. Instead of relying on a central authority like a bank or government, it runs on a peer-to-peer network of computers. This design lets people transfer value straight to others without using a traditional financial intermediary.

Many investors turn to Bitcoin as a potential hedge against inflation in the U.S. dollar or as a way to branch out beyond conventional investments. Over the past decade, it has posted stunning gains, often outperforming major stock indexes, which has played a big role in its popularity.

At the same time, Bitcoin shares a key trait with other cryptocurrencies—it can be extremely volatile, with frequent and sometimes dramatic price changes.

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Bitcoin price history

Since it was introduced in 2009, Bitcoin has been highly volatile and often headline-grabbing. One early milestone in its history involves developer Laszlo Hanyecz, who famously spent 10,000 Bitcoins on pizza. Today, those coins would be valued at more than 668 million dollars.

Over the last decade or so, Bitcoin’s price has climbed more than 15,000%. This tremendous growth comes with a trade-off, as cryptocurrencies are known for their unpredictability. Bitcoin has undergone severe pullbacks—sometimes dropping tens of thousands of dollars within months—as well as dramatic recoveries. At the close of 2025, it was trading roughly 30% below the all-time high it hit that very October.

What affects Bitcoin’s price?

Several different dynamics can move Bitcoin’s price up or down, including:

  • Investor speculation: Like many speculative assets, Bitcoin’s short-term price is heavily driven by trader psychology and buzz. In the near term, prices usually reflect investor beliefs and trading activity more than anything else.
  • Adoption by major companies: When large corporations embrace Bitcoin or broader crypto technology, it can help support further growth. For example, Bitcoin’s price rose after companies such as Tesla and Ferrari announced plans to accept Bitcoin as a payment option.
  • Economy: Bitcoin doesn’t track inflation figures or central bank decisions in the same way many traditional investments do. Still, it often benefits when the U.S. economy is strong, because people who feel financially secure may be more willing to allocate money to alternative assets that are a bit riskier—like crypto.
  • Regulatory developments: As a relatively young asset class, cryptocurrency is still in the process of being fully regulated. New rules or enforcement actions can either instill confidence or create fear. Both cases can significantly affect Bitcoin’s price.

How to buy and invest in Bitcoin

If you’ve decided to invest in Bitcoin, there are multiple ways to do it. Here are some of the main options.

Buy Bitcoin on a cryptocurrency exchange

The most straightforward route is to buy Bitcoin directly. You set up an account with a crypto exchange, connect it to your bank, and then use your deposited cash to buy Bitcoin.

Invest in Bitcoin ETFs

For those who prefer a more traditional investment vehicle, Bitcoin exchange-traded funds are an alternative. A Bitcoin ETF holds Bitcoin on behalf of its shareholders, and its shares trade on standard stock exchanges. This option lets you skip the process of managing your own crypto wallet and can reduce the risk of losing access to your funds because of a password mistake or wallet issue.

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Buy crypto stocks

Investors who don’t want to buy Bitcoin directly can also consider stocks of companies in the crypto space. These might include tech companies that support blockchain technology, public crypto exchanges, even payment processors. Because these companies may earn revenue from Bitcoin-related activity, their share prices can offer indirect exposure to Bitcoin’s performance.

Open a Bitcoin IRA

For retirement-focused investing, a Bitcoin IRA is another great option. Like a standard IRA, it’s a tax-advantaged account with similar contribution limits and tax rules, but it lets you allocate some of your retirement savings to Bitcoin and other cryptocurrencies as alternative investments.



Bitcoin vs. other cryptocurrencies

Bitcoin might be the best-known name in crypto, but it is not your only choice. When weighing where to put your money, you may want to compare it with a few other major coins.

Cryptocurrency Price per coin as of 8:45 a.m. on April 17, 2026
Bitcoin $75,746.90
Ethereum $2,358.26
Tether (USDT) $1.00
XRP $1.44
Bitcoin
Price per coin as of 8:45 a.m. on April 17, 2026 $75,746.90
Ethereum
Price per coin as of 8:45 a.m. on April 17, 2026 $2,358.26
Tether (USDT)
Price per coin as of 8:45 a.m. on April 17, 2026 $1.00
XRP
Price per coin as of 8:45 a.m. on April 17, 2026 $1.44
  • Ethereum: Ethereum is currently the second-largest cryptocurrency by market cap. Unlike Bitcoin, which was designed mainly as a form of money, Ethereum was built as a decentralized computing platform and is widely used for running applications and smart contracts.
  • Tether: Tether is a stablecoin, meaning that its value is directly tied to another asset—in this instance, the U.S. dollar. Its peg typically keeps price movements smaller than Bitcoin’s, but that also means there’s less opportunity for outsized growth.
  • XRP: XRP is a digital asset created to make sending money across borders faster and cheaper, focusing specifically on international transfers with low transaction costs.

Crypto coverage from Fortune

See our newsroom’s recent coverage of what’s been happening on the cryptocurrency scene:

Is it a good time to invest in Bitcoin?

When compared with long-standing blue-chip names such as Procter & Gamble or Walmart, Bitcoin is still a newcomer. That makes predicting its long-term behavior challenging. But its recent history has been impressive. As more companies start accepting Bitcoin as a payment method, its price may get a further boost, and as the asset matures, it might eventually see somewhat smoother price movements.

However, Bitcoin should not be treated as a sure bet. It’s wise to invest only money you can afford to have tied up and to ensure your broader portfolio is diversified, so other investments can help offset Bitcoin’s volatility.

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For most people, Bitcoin is better viewed as a long-term, higher-risk holding than as a quick trade. It is not ideal for investors who are uncomfortable watching large price swings. But if you plan to hold it for years and keep it as a piece of a balanced portfolio, investing in Bitcoin could make sense for a portion of your overall strategy.

Frequently asked questions

How much will Bitcoin be worth in 2030?

While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than $700,000 by 2030, with conservative estimates closer to $300,000.

What is Bitcoin’s all-time high price?

As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping $126,198.07.

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Can you buy a fraction of a Bitcoin?

Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.

How do I start investing in Bitcoin as a beginner?

If you want to invest directly in Bitcoin by owning the currency, you’ll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.

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What can you buy with Bitcoin?

You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and Microsoft.

Does Bitcoin outperform the stock market?

Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks.

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