Crypto
Current price of Bitcoin for April 17, 2026 | Fortune
At 8:45 a.m. Eastern Time today, the market price for a single Bitcoin (BTC) is $75,746.90. That’s a $960.86 jump from where it was trading yesterday morning and about $9,200 lower than it was one year ago.
What is Bitcoin?
Bitcoin is widely recognized as the pioneering cryptocurrency and continues to hold the top spot in terms of name recognition and market size. Its market capitalization is roughly $1.33 trillion, putting it far ahead of second-place Ethereum with about $233 billion in market cap.
At a basic level, Bitcoin functions as a decentralized digital currency. Instead of relying on a central authority like a bank or government, it runs on a peer-to-peer network of computers. This design lets people transfer value straight to others without using a traditional financial intermediary.
Many investors turn to Bitcoin as a potential hedge against inflation in the U.S. dollar or as a way to branch out beyond conventional investments. Over the past decade, it has posted stunning gains, often outperforming major stock indexes, which has played a big role in its popularity.
At the same time, Bitcoin shares a key trait with other cryptocurrencies—it can be extremely volatile, with frequent and sometimes dramatic price changes.
Bitcoin price history
Since it was introduced in 2009, Bitcoin has been highly volatile and often headline-grabbing. One early milestone in its history involves developer Laszlo Hanyecz, who famously spent 10,000 Bitcoins on pizza. Today, those coins would be valued at more than 668 million dollars.
Over the last decade or so, Bitcoin’s price has climbed more than 15,000%. This tremendous growth comes with a trade-off, as cryptocurrencies are known for their unpredictability. Bitcoin has undergone severe pullbacks—sometimes dropping tens of thousands of dollars within months—as well as dramatic recoveries. At the close of 2025, it was trading roughly 30% below the all-time high it hit that very October.
What affects Bitcoin’s price?
Several different dynamics can move Bitcoin’s price up or down, including:
- Investor speculation: Like many speculative assets, Bitcoin’s short-term price is heavily driven by trader psychology and buzz. In the near term, prices usually reflect investor beliefs and trading activity more than anything else.
- Adoption by major companies: When large corporations embrace Bitcoin or broader crypto technology, it can help support further growth. For example, Bitcoin’s price rose after companies such as Tesla and Ferrari announced plans to accept Bitcoin as a payment option.
- Economy: Bitcoin doesn’t track inflation figures or central bank decisions in the same way many traditional investments do. Still, it often benefits when the U.S. economy is strong, because people who feel financially secure may be more willing to allocate money to alternative assets that are a bit riskier—like crypto.
- Regulatory developments: As a relatively young asset class, cryptocurrency is still in the process of being fully regulated. New rules or enforcement actions can either instill confidence or create fear. Both cases can significantly affect Bitcoin’s price.
How to buy and invest in Bitcoin
If you’ve decided to invest in Bitcoin, there are multiple ways to do it. Here are some of the main options.
Buy Bitcoin on a cryptocurrency exchange
The most straightforward route is to buy Bitcoin directly. You set up an account with a crypto exchange, connect it to your bank, and then use your deposited cash to buy Bitcoin.
Invest in Bitcoin ETFs
For those who prefer a more traditional investment vehicle, Bitcoin exchange-traded funds are an alternative. A Bitcoin ETF holds Bitcoin on behalf of its shareholders, and its shares trade on standard stock exchanges. This option lets you skip the process of managing your own crypto wallet and can reduce the risk of losing access to your funds because of a password mistake or wallet issue.
Buy crypto stocks
Investors who don’t want to buy Bitcoin directly can also consider stocks of companies in the crypto space. These might include tech companies that support blockchain technology, public crypto exchanges, even payment processors. Because these companies may earn revenue from Bitcoin-related activity, their share prices can offer indirect exposure to Bitcoin’s performance.
Open a Bitcoin IRA
For retirement-focused investing, a Bitcoin IRA is another great option. Like a standard IRA, it’s a tax-advantaged account with similar contribution limits and tax rules, but it lets you allocate some of your retirement savings to Bitcoin and other cryptocurrencies as alternative investments.
Bitcoin vs. other cryptocurrencies
Bitcoin might be the best-known name in crypto, but it is not your only choice. When weighing where to put your money, you may want to compare it with a few other major coins.
- Ethereum: Ethereum is currently the second-largest cryptocurrency by market cap. Unlike Bitcoin, which was designed mainly as a form of money, Ethereum was built as a decentralized computing platform and is widely used for running applications and smart contracts.
- Tether: Tether is a stablecoin, meaning that its value is directly tied to another asset—in this instance, the U.S. dollar. Its peg typically keeps price movements smaller than Bitcoin’s, but that also means there’s less opportunity for outsized growth.
- XRP: XRP is a digital asset created to make sending money across borders faster and cheaper, focusing specifically on international transfers with low transaction costs.
Crypto coverage from Fortune
See our newsroom’s recent coverage of what’s been happening on the cryptocurrency scene:
Is it a good time to invest in Bitcoin?
When compared with long-standing blue-chip names such as Procter & Gamble or Walmart, Bitcoin is still a newcomer. That makes predicting its long-term behavior challenging. But its recent history has been impressive. As more companies start accepting Bitcoin as a payment method, its price may get a further boost, and as the asset matures, it might eventually see somewhat smoother price movements.
However, Bitcoin should not be treated as a sure bet. It’s wise to invest only money you can afford to have tied up and to ensure your broader portfolio is diversified, so other investments can help offset Bitcoin’s volatility.
For most people, Bitcoin is better viewed as a long-term, higher-risk holding than as a quick trade. It is not ideal for investors who are uncomfortable watching large price swings. But if you plan to hold it for years and keep it as a piece of a balanced portfolio, investing in Bitcoin could make sense for a portion of your overall strategy.
Frequently asked questions
How much will Bitcoin be worth in 2030?
While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than $700,000 by 2030, with conservative estimates closer to $300,000.
What is Bitcoin’s all-time high price?
As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping $126,198.07.
Can you buy a fraction of a Bitcoin?
Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.
How do I start investing in Bitcoin as a beginner?
If you want to invest directly in Bitcoin by owning the currency, you’ll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.
What can you buy with Bitcoin?
You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and Microsoft.
Does Bitcoin outperform the stock market?
Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks.
Crypto
Crypto Insiders Say Daily Senate Meetings Keep CLARITY Act Alive | PYMNTS.com
With time running out to strike a deal on cryptocurrency legislation, U.S. senators remain divided on several issues, Semafor reported Thursday (June 25).
Crypto
Bitcoin Slides Nearly 20% in June as $715M in Crypto Long Bets Collapse
Key Takeaways
- Bitcoin erased its plunge to a 2026 low of $58,035 on Thursday morning, staging a rapid relief rally.
- Forced liquidations across the crypto market topped $1 billion, wiping out $484 million in bitcoin bets.
- Boris Alergant of Babylon Labs warns that AI competition may pressure bitcoin prices through the summer.
Volatility Grips Bitcoin After Fresh YTD Low
After plummeting to a fresh year-to-date (YTD) low of $58,035 Thursday morning, bitcoin rebounded to erase its 24-hour losses. While the flat net performance paints a stable picture, the daily chart tells a different story—revealing violent price swings that triggered the moment bitcoin crossed below $59,000 on Wednesday.
Data shows bitcoin breached $61,000 less than three hours after tumbling to what was then its YTD low. Although it subsequently dropped below this level, the cryptocurrency traded close to it until shortly after midnight, when another rally eventually pushed it past $61,800. While it lost momentum before reaching $62,000, it nonetheless managed to hold above $61,000 until 9:20 a.m. EDT.
While its plunge to $58,000 took less than 30 minutes, a relief rally saw the cryptocurrency reclaim $59,000 about half an hour later. At the time of writing (1:42 p.m. EDT), the top cryptocurrency traded slightly above $59,500, translating to a mere 0.4% drop over 24 hours. This marginal drop left its market capitalization still under the $1.2 trillion mark.
With the June curtain closing, bitcoin is increasingly poised to clock 30-day losses north of 20% and leave the first half of 2026 bleeding out by more than 30%. The retreat exposes just how far the mighty have fallen; since scaling an all-time high of over $126,000 in October 2025, bitcoin has seen more than half of its peak value utterly erased.
A Crypto Crisis or a Macro Realignment?
Meanwhile, on the derivatives market, bitcoin’s price action over 24 hours saw $484 million in leveraged positions liquidated, with long bets accounting for approximately 70%, or $339 million. Overall, the crypto economy saw $1.01 billion in leveraged positions wiped out, with long bets accounting for $715 million.
As bitcoin continues to slide to fresh yearly lows, investor panic is palpable, forcing many to scramble for the exits. However, seasoned analysts argue this is a macro story, not a fundamental failure. Boris Alergant, head of GTM at Babylon Labs, maintains that the sell-off mirrors a broader, market-wide risk-off reset rather than an isolated crypto event. If anything, Alergant suggests, this volatility proves bitcoin is no longer an island—it is deeply integrated into the traditional financial machine.
“It reacts to liquidity, rates, positioning, and institutional flows in the same way other major macro assets do. Near term, I do think the market could remain under pressure through the summer. AI has been absorbing a significant amount of investor mindshare, capital, and talent that might otherwise have flowed into crypto. With major AI companies moving closer to the public markets, there also appears to be some repositioning happening across growth and technology exposure more broadly,” Alergant said.
Crypto
The cryptocurrency industry has entered the “Show Me” era: merely relying on vision is no longer enough | WEEX Crypto News
Author: Paul Cafiero, a16z PR Partner
Compiled by: Hu Tao, ChainCatcher
For decades, the tech industry has gained public recognition and external praise through its emerging interesting ideas.
So much so that the entrepreneurial concept of “Minimum Viable Product” has received the same abbreviation as Jalen Brunson (New York Eternal) —— MVP.
However, in the past decade, especially in recent years, the tech field has undergone tremendous changes: Minimum Viable Products (MVPs), brilliant ideas, and excellent teams can no longer attract external audiences. The cryptocurrency industry has been particularly hard hit —— regulatory issues and bad actors frequently making headlines have intertwined —— which has heightened people’s ability to discern authenticity, as they are increasingly overwhelmed by various noise and begin to filter.
When traditional finance (TradFi) participants take cryptocurrencies seriously —— for example, BlackRock launching tokenized money market funds, Fidelity applying to issue cryptocurrency ETFs, and JPMorgan conducting trading settlements on its self-developed blockchain —— the focus of discussion has shifted. This is not only about the essence of cryptocurrencies but also about how to gain recognition in the industry.
This is the moment we find ourselves in now. This moment quietly rewrites the rules for all those building in this field. Welcome to the era of “Show Me.”
What has changed? Why now?
Throughout much of the development of the cryptocurrency industry, it has followed a logic of commitment: vision equals product. You only need a white paper and a token to launch a project, and the media and cryptocurrency community will flock to it. People have always bet on the potential future direction of things, rather than what has already been proven. But this dynamic has shifted.
Why? In short, I believe this shift in communication is the result of several factors working together: a deepening skepticism about the sustained existence of this technology (which has been developing for over twenty years); traditional financial institutions entering the cryptocurrency space on a large scale, not just nominally but actually launching related products; and the artificial intelligence industry (whose overnight fame was actually built over decades) launching viable consumer-facing products.
Large institutions are no longer just spectators or limiting innovation efforts to their respective independent “innovation departments,” but are beginning to build scalable solutions: BlackRock and Larry Fink fully embracing tokenization; Fidelity’s custody and ETF infrastructure; JPMorgan’s Onyx network; Franklin Templeton’s on-chain money market fund.
These are no longer experiments —— they are real products, backed by corresponding traditional financial compliance frameworks, institutional clients, and balance sheets.
The large-scale influx of TradFi has raised the bar for “serious” projects in the cryptocurrency space. When the world’s largest asset management company begins to tokenize government bonds, the level of proof a credible project needs to demonstrate to the media, partners, and the market also increases.
From a policy perspective, the industry has also entered the mainstream view. With stablecoin legislation (the genius bill passed last year, now comprehensive market structure legislation with the “CLARITY Act” expected to go for a full Senate vote), the way products are communicated will further change. If the “CLARITY Act” is passed, founders will be able to publicly discuss the products they are developing with an unprecedented level of specificity.
In summary, the industry has matured regardless of whether it is ready.
The resulting communication environment no longer starts with “What are you building?” but rather:
“What have you built? Who is using it?”
In fact, this means that merely having an engaging story is no longer enough to change the status quo. We need evidence.
The New Proof Stack
The previously effective sales pitch —— “We are building X for Y, and here’s why” —— now needs an upgrade. I call it “layered evidence”: it can transform hypothetical abstract narratives into credible, concrete realities.
So, what does this proof stack look like?
Real, tangible partnerships —— not “in discussions.” Actual integrations, signed contracts, and partners willing to publicly state their reasons for choosing you. In the past, announcing partnerships was merely a perfunctory way to measure actual influence. Today, it is only truly effective when the partnership itself is a manifestation of influence. That is to say, a significant institution, protocol, or platform has chosen you among many alternatives; and you can clearly explain why.
This also means sharing more hard data, such as transaction volumes on the mainnet (not the testnet), active wallet counts, revenue, and user retention curves. Not “rapid growth,” but specific percentages, time spans, and baseline figures. Journalists covering this field are becoming increasingly professional, and they will conduct on-chain verification. If your data cannot withstand scrutiny from Dune, CoinMarketCap, or other analytical tools, your reporting will not hold up.
The verification stack also involves sharing real signals about product-market fit: who is using your product? Why do they (including other market clients) continue to use it?
I believe the best proof of product-market fit is not a product launch announcement, but an organically growing community that existed before the PR push.
If your most enthusiastic users are your investors or stakeholders, that is a red flag, as they have financial incentives to promote. But if they are people who found you through word of mouth, that is definitely a story worth telling.
All of this relates to reporting before, rather than after, media hype —— third-party verification, audits, and independent research. The most credible evidence is not fabricated, but rather what others tell the world is true.
So, what does this mean for startup communication?
In the early stages —— when the product is still taking shape but the vision is clear —— it is easy to want to throw out the vision first and write a manifesto. This feels sincere, and it is indeed sincere.
But in the current environment, this is seen as a risk.
A better approach is to build your narrative around what you can prove. Start with your most confident data points, even if they are small: a thousand daily active users who do not know the founders is more persuasive than a million-dollar strategic investment. A protocol that processed $50 million in transaction volume in the first 90 days is more attractive than one that can only handle large volumes after “scaling up.”
This also means you need to express your points more precisely. “We are building the future of payments” is an argument, not a proof. “We have reduced cross-border settlement time from three days to four minutes, and today three companies are using this service” is a proof that conveniently includes the argument.
For teams and founders responsible for communication, the practical implication is that the story should start from facts, not the other way around. This is a different way of writing —— in some ways more difficult, requiring more discipline —— but it is what is truly effective. Especially in the current climate.
Long-term Strategy
But this does not mean that vision is unimportant. The best crypto communication still follows two paths simultaneously: one is to introduce what we have built, and the other is to explain why it is just the beginning of a larger plan. The difference lies in the order of information and the proportion of delivery.
The “proportion” I refer to is that in 2021, you could measure success with 80% vision and 20% substance. But now, that ratio has completely flipped.
You can still publish white papers, manifestos… but that is not enough. Vision is still important —— it makes the argument more persuasive and provides material for journalists and analysts —— but the vision must be supported by the substance behind it.
The “Show Me Era” is not a temporary adjustment in the industry. The cognitive level of the cryptocurrency audience —— including media, institutions, and retail investors —— is increasingly rising, and this trend has become a foregone conclusion.
The best developers in this field have realized that this is actually good news. If you have real user growth, authentic data, and genuine partners, then a higher bar is actually beneficial to you; it filters out distracting information and makes your signal clearer and louder.
The question is whether your communication strategy is designed to prove this, or if it is still just designed to make promises.
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