Crypto
The Rise in Popularity of Cryptocurrency in Russia
By several measures, Russia has become a major crypto market despite stringent sanctions. Chainalysis ranked Russia 10th globally on its 2025 Crypto Adoption Index, the highest of any Eastern European country. Independent research estimates 9.2 million Russians (~6% of the population) actively hold cryptocurrency as of mid-2024, though up to 20 million may have engaged with crypto at some point, per broader surveys.
Adjusted for population and purchasing power, Russian on-chain crypto flows now rival those of major Western economies. In fact, Chainalysis notes Eastern European nations, led by Russia and Ukraine, dominate adoption.
This data suggests crypto has penetrated well beyond niche circles in Russia, with millions of residents now holding or trading digital assets.
Young Russians Drive Crypto Adoption Amid Economic Pressures
Crypto use in Russia is driven largely by young, digitally savvy investors. Surveys show that awareness of digital currencies is very high. By late 2024, roughly 66 percent of Russians had at least some knowledge of crypto, while actual participation remained modest. The survey found about 21 percent of adults had tried crypto at least once, mainly out of curiosity or for savings, and only 2 percent were active traders.
Importantly, holders are mainly young people, mirroring global trends. One report noted that the largest share of crypto owners worldwide (34 percent) is aged 24–35, reflecting global trends in Russia as well. Many cite ruble inflation, banking limits, or FOMO as motivations.
In recent years, the Russian government itself has viewed crypto as an alternative payment method to use while sanctions are in place. A weaker ruble has also made Bitcoin and stablecoins attractive to some households as hedges. However, the average Russian crypto holder still appears wary.
In a further survey by the financial marketplace “Sravni” from 2024, 89 percent of respondents owned no crypto, and 79 percent said they did not plan to buy any. Even so, that 15–21 percent minority of adopters represents millions of people, and adoption is rising steadily.
Russia’s Crypto Ecosystem: Global Exchanges vs. State Control
Russia’s crypto ecosystem continues to be shaped by both global exchanges and a large number of unregulated local/offshore platforms. Exchanges like Binance and Bybit, often offering Russian-language support and P2P mechanisms, remain heavily used even as regulators tighten restrictions.
According to a 2025 Chainalysis report, over 100 no-KYC/unlicensed platforms were active in 2024, receiving more than $1.5 billion in value, largely from Russian clients. Meanwhile, the state is investing in its own digital infrastructure.
The Finance Ministry is developing an Experimental Legal Regime (ELR) with the central bank to create domestic crypto rails. Deputy Finance Minister Ivan Chebeskov believes that building a national crypto ecosystem, including exchanges and mining, is the way to go.
While P2P trading dominates, regulated domestic exchanges are emerging, which are now required to register and keep user records, as local firms expand crypto and payment services.
Sberbank and MOEX Lead Russia’s Institutional Crypto Push
Corporate Russia is warming to Bitcoin and all things blockchain. In mid-July, Sberbank, the country’s largest lender, announced plans to offer crypto custody services, aiming to lead the market. Sberbank’s alternative payment solutions division executive director, Anatoly Pronin, suggested regulating crypto like bank deposits, with state-backed guarantees, a move analysts see as expanding state control over a space still dominated by private and foreign custodians.
Other giants like the Moscow Exchange (MOEX) are rolling out crypto-linked products for accredited investors. In June this year, MOEX launched ruble-settled Bitcoin futures tied to the U.S. ETF IBIT. The central bank now allows financial institutions to offer non-deliverable crypto derivatives and securities to qualified investors. Crypto inflows into Russia jumped about 51 percent in Q1 2025, reaching 7.3 trillion rubles ($81.5 billion).
Mining companies are scaling operations, and payment networks are testing pilots. Late 2024, President Vladimir Putin endorsed crypto innovation, legalizing all mining and declaring that “no one can prohibit the use of Bitcoin,” showing growing official comfort with crypto’s role in trade, despite ongoing regulatory caution toward retail use.
Russia’s Crypto Rules: Balancing Control and Global Trade
Russia’s crypto policy is restrictive but gradually shifting. Since 2021, crypto ownership and trading have been legal, though domestic payments remain banned. Transactions over 600,000 rubles must be reported, and providers face strict KYC/AML rules.
In July 2024, the Russian parliament approved a law allowing crypto in international trade to bypass sanctions. This created an experimental payment system for exporters while keeping local crypto payments illegal.
The government has moved from near bans in 2021 to a more strategic stance, tightly controlling crypto at home but embracing it abroad.
At the same time, regulators warn consumers about volatility and fraud and continue expanding oversight. For example, proposals would require all crypto exchanges (foreign or domestic) to register and retain users’ data for years. In practice, this means Russians must use vetted Virtual Assets Service Platforms (VASPs) or peer-to-peer (P2P) channels, not anonymous markets, if they want a legal crypto account.
Russia’s Crypto Future: Mainstream by 2025?
Russia’s crypto market is growing quietly but steadily in the face of tough regulations. A tech-aware population, plus economic pressures like inflation and sanctions, are driving interest in digital assets.
Millions of Russians now include crypto in their investments, and banks are building systems to support it. With backing from Sberbank and the Finance Ministry, crypto is moving from the margins to the mainstream.
2025 could mark the year it becomes a recognized part of Russia’s financial system.
#Crypto #Blockchain #DigitalAssets #DeFi #Russia
Author: Ayanfe Fakunle
The editorial team at #DisruptionBanking has taken all precautions to ensure that no persons or organizations have been adversely affected or offered any sort of financial advice in this article. This article is most definitely not financial advice.
See Also:
How Strong Will The Russian Ruble (RUB) Be in 2025? | Disruption Banking
The Role of Elvira Nabiullina’s Monetary Policy in Making Russia “Sanctions Proof” | Disruption Banking
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OnePay by Walmart Allows Shoppers to Convert Cryptocurrency to Cash Immediate
Key Takeaway:
- OnePay, which is supported by Walmart, is working on the incorporation of Bitcoin and Ethereum trading and custody services into its mobile banking app.
- The new feature enables users to convert digital assets to U.S. dollars immediately and use them to make in-store purchases and pay using a credit card.
- The backend is being provided by fintech infrastructure provider ZeroHash, which is similar to institutional designs at Morgan Stanley and Interactive Brokers.
Walmart is enthusiastically increasing its financial technology presence by introducing digital asset utility to its huge retail ecosystem. The retail giant is transitioning out of the conventional banking business through its majority-owned fintech business, OnePay, to provide a gateway between cryptocurrency and consumer spending.
OnePay Closes the Cryptocurrency and Commerce Gap
The Walmart partner Ribbit Capital has created OnePay, which is a joint venture that is planned to launch cryptocurrency trading and custodial services by the close of 2025. This integration is a major change that the platform has already achieved having already become one of the top-five finance applications on the Apple App Store. OnePay is launching Bitcoin and Ethereum, as well as its existing range of high-yield savings, debit cards, and its buy now, pay later offerings, which puts the company in a position to become a one-stop, one-app shopping experience to the American customer.
The most striking feature of this rollout is that it has a smooth conversion mechanism. In opposition to the old-fashioned methods when it could require days to transfer money to a bank account, OnePay users will have the opportunity to convert their crypto assets into U.S. dollars in the app in almost real-time. Such money can be immediately redeemed in Walmart checkouts or charged to balances in OnePay credit cards. This service is a good way of eliminating the technical obstacles that have traditionally divided the digital resources and the weekly grocery shopping.
Read More: Amazon and Walmart’s Stablecoin Ambitions Could Disrupt Crypto Payments Landscape
Technical Infrastructure and Partnerships
In order to support such services, OnePay is collaborating with ZeroHash, a Chicago-based infrastructure company focused on the settlement of digital assets. ZeroHash recently announced the close of a $104 million financing round with Interactive Brokers highlighting its expanding position as the plumbing of mainstream crypto adoption. Through an existing third party supplier, OnePay does not encounter the regulatory and technical challenges of developing a custom trading engine.
The presented infrastructure option will guarantee that OnePay will be able to accommodate large-volume transactions and still be compliant with the financial rules of the U.S. ZeroHash offers the APIs needed to bridge the blockchain networks to the standard banking rails that Walmart operates in the traditional banking infrastructure. This arrangement is similar to the approach taken by large brokerage firms such as the E-Trade of Morgan Stanley which is also gearing up to provide direct exposure to crypto to its clients.
Cryptomic Utility Scaling 150M Weekly Shoppers
The move by Walmart into the crypto-to-cash world is noteworthy due to the huge number of its users. The retailer has a customer base of about 150 million customers each week in the United States alone. Whereas crypto-native products, such as Coinbase and Kraken, are aimed at investors, OnePay targets a market segment, which, perhaps, does not care about professional trading features as much as they care about the practical utility of their assets.
The program arrives when the institutional interest in the digital asset sector grows. Bitcoin has just exceeded the figure of 120,000 and market capitalization of the stablecoins has increased to an all-time high of 300 billion. These milestones have generated a new demand for retail friendly crypto products which are not simply speculative, but are efficient in terms of payments.
Read More: Coinbase Bets Big on Prediction Markets, Acquiring The Clearing Company to Scale Onchain Event Trading
Influence on the Retail Fintech Scene
The shift places OnePay in the full-fledged competition with leading fintech companies such as PayPal, Venmo, and Cash App offered by Block. These solutions have been providing different types of crypto support over the years, but the fact that Walmart is thoroughly integrated with traditional retail is what provides OnePay an edge over the competition. As a user, the fact that one can manage a paycheck, get rewards, and use Bitcoin in the same ecosystem to purchase their household items is an impressive value proposition.
According to industry observers, it is one of several trends that are moving toward financialization of retailing. By providing a digital wallet that can be used with both fiat and crypto, Walmart is effectively proving to take over a larger portion of the financial life-cycle of the consumer. This decreases the dependence on the conventional banks and credit card networks, which may minimize transaction costs to the retailer and provide greater freedom to the customer.
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