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Ferrari Expands to Europe with Cryptocurrency Payments for Wealthy Clients

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Ferrari Expands to Europe with Cryptocurrency Payments for Wealthy Clients

Italian luxury sports car manufacturer – Ferrari – announced plans to expand its cryptocurrency payment system to its network of European dealers from the end of July.

Ferrari also intends to extend its crypto transaction options to additional countries in its global dealership network where digital currencies are legally recognized, by 2024-end.

In its official press release this week, the Maranello-based company also disclosed that it will utilize the expertise of several entities active in the crypto payment sector to ensure transaction security. These solutions will enable dealers to accept payments without directly handling digital assets, as these will be instantly converted into traditional currency.

Additionally, the providers’ solutions will facilitate the verification of fund sources and protect transactions against price volatility associated with exchange rates.

Ferrari has not yet specified which crypto assets will be made available for the European rollout.

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“To date, most of Ferrari’s European dealers have already adopted or are in the process of adopting the new payment system that adds to the traditional ones.”

The latest expansion into the European market comes after the successful rollout of its crypto payment system in the US in October 2023. To facilitate crypto payments in the US, the company first teamed up with digital asset payment provider BitPay.

In a statement to Reuters, Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera said that the move aims to attract the young investors who have amassed wealth through cryptocurrencies. He added that this will enable the luxury automaker to engage with individual who may not currently be their customers but could potentially purchase a Ferrari.

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Trump Courts Crypto Vote With ‘Pro-bitcoin President’ Vow

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Trump Courts Crypto Vote With ‘Pro-bitcoin President’ Vow

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Trump says he'll create a 'bitcoin national stockpile' as he courts the cryptocurrency crowd at Nashville conference

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Trump says he'll create a 'bitcoin national stockpile' as he courts the cryptocurrency crowd at Nashville conference

Former President Donald Trump wants you to know he loves Bitcoin now.

Trump spoke at the Bitcoin 2024 conference in Nashville on Saturday, calling cryptocurrency “the steel industry of 100 years ago.”

“I think you’re just in your infancy,” Trump told the meeting of crypto industry leaders. “I can see it happening. In just 15 years, bitcoin has gone from merely an idea posted anonymously on an internet message board to being the ninth most valuable asset anywhere in the world.”

Trump said he’d lay out a plan “to ensure that the United States will be the crypto capital of the planet and the bitcoin superpower of the world.”

This plan, he said, would include firing the US Securities and Exchange Commission chair, Gary Gensler, creating a crypto presidential advisory council, blocking the creation of a central digital currency bank, and eliminating federal regulations on crypto known as “Checkpoint 2.0.”

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Trump also pledged to keep 100% of all bitcoin owned by the federal government — most of which was confiscated by law enforcement — to keep as a “strategic national bitcoin stockpile.”

Trump’s opinion of bitcoin appears to have come full circle. During his presidency in 2019, Trump called bitcoin “highly volatile and based on thin air.”

“We have only one real currency in the USA, and it is stronger than ever,” Trump wrote on what was then known as Twitter. “It is called the United States Dollar!”

But Trump is now a bonafide crypto stan as he courts support from leading crypto investors. Earlier this month, Gemini co-founders and crypto investors Tyler and Cameron Winklevoss donated $250,000 to a pro-Trump super PAC.

Bitcoin prices surged after the assassination attempt on Trump earlier this month rallied his base. The currency reached a high of $62,000 as investors started betting on Trump’s return to power in November.

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One of Trump’s opponents, independent candidate Robert F. Kennedy Jr., also spoke at the conference on Friday, teasing Trump’s stockpile plans.

“I understand that tomorrow President Trump may announce his plan to build a bitcoin Fort Knox and authorize the US government to buy a million bitcoin as a strategic reserve asset,” Kennedy said. “And I applaud that announcement.”

But Kennedy said he’d go even further. The candidate would immediately sign an executive order directing the US Treasury to buy bitcoin daily and add it to the government’s current tokens until the country builds a reserve of four million bitcoin, he said.

One million bitcoin is about $69 billion, according to Coinbase. Four billion bitcoin is about $276 billion.

Trump also took the opportunity to attack the crypto position of his likely Democratic opponent, Vice President Kamala Harris. “She’s very against it,” he said. But Harris’s stance on cryptocurrency actually remains unknown. She has made no clear public comments on the issue.

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The former president also promised to commute the prison sentence of Ross Ulbricht during his speech at the conference. Ulbricht is serving a life sentence for operating the Silk Road site on the dark web, which was used to sell drugs and other black market products from 2011 to 2013.

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Trump to deliver keynote at world's largest bitcoin conference

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Trump to deliver keynote at world's largest bitcoin conference

Former President and current Republican presidential nominee Donald Trump will deliver the keynote address at the world’s largest cryptocurrency conference. 

Trump will speak at the Bitcoin 2024 conference in Nashville, Tennessee on Saturday as he seeks to make cryptocurrency a wedge issue between himself and Vice President Kamala Harris, his Democratic rival.

Cryptocurrency traders hope that the former president’s keynote speech will help move Bitcoin more into the mainstream.

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PRO-CRYPTO PAC LAUNCHES AHEAD OF TRUMP VISIT TO BITCOIN CONFERENCE

Production workers set up teleprompters and a podium ahead of a keynote speech at the Bitcoin 2024 conference at Music City Center in Nashville, Tennessee. (Jon Cherry/Getty Images / Getty Images)

Trump was once a major skeptic of the cryptocurrency industry, saying in 2019, “We have only one real currency in the USA, and it is stronger than ever. It is called the United States Dollar!”

But his campaign has embraced the concept in recent years as libertarian-minded financial technology advocates have pitched crypto as an avenue of decentralizing wealth.

Trump’s running mate, Ohio Sen. JD Vance, brings his own crypto street cred to the presidential race. 

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TRUMP BECAME COUNTRY’S ‘FIRST CRYPTO PRESIDENT’ DURING HIS FIRST YEAR IN OFFICE, FORMER CFTC REGULATOR SAYS

Trump bitcoin conference

A staff member carries a standee of former President Donald Trump in the convention area of the Bitcoin 2024 conference. The conference, which is aimed at bitcoin enthusiasts, features multiple vendor and entertainment spaces and seminars by celebrit (Jon Cherry/Getty Images / Getty Images)

Since being elected to the Senate in 2022, he’s introduced and voted in favor of pro-crypto legislation, is a holder of the number one digital currency, Bitcoin, and has been a staunch critic of Securities and Exchange Commission chair Gary Genlser’s regulatory crackdown on digital assets.

Trump’s advisor on crypto, former GOP presidential candidate Vivek Ramaswamy — who is reportedly being considered for a position in Trump’s cabinet — will also be speaking at the event. It’s unclear if Vance will make an appearance.

Independent presidential candidate Robert F. Kennedy Jr. spoke to the conference on Friday.

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Bitcoin conference

A person records on their phone while Independent Presidential candidate Robert F. Kennedy Jr. gives a keynote speech during the Bitcoin 2024 conference. (Jon Cherry/Getty Images / Getty Images)

Trump’s participation in the conference has already materially benefited Bitcoin holders as the digital token’s price has risen approximately 4%. 

A single Bitcoin is currently worth just under $68,000, though that price fluctuates day-to-day.

Fox Business’s Eleanor Terrett contributed to this report.

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