Bitcoin was barreling towards its best week in a month, but on Friday that momentum quickly dissipated. Since Wednesday, the largest cryptocurrency slumped roughly 7% to its current price of about $69,000, according to Binance. The downturn occurred following a lower than unexpected jobs report, spooking investors in the traditional stock market and in digital assets. 

Like most cryptocurrencies, Bitcoin (CRYPTO: BTC) has been in a slump to start 2026. Over the first two months of the year, it lost 25%, continuing a downturn that began last October.

Although this hasn’t been fun for investors, several firms predict that Bitcoin could bounce back over the rest of the year. Analysts from JPMorgan Chase, in particular, have struck an optimistic tone based on expectations of increased institutional inflows.

The Securities and Exchange Commission (SEC) approved spot Bitcoin ETFs in January 2024, leading to heavy institutional investment in the top cryptocurrency. Bitcoin ETFs hold $88 billion worth of Bitcoin, about 6% of the total supply, as of March 3, 2026.

ETF approval significantly expanded who can invest in the leading cryptocurrency. It used to be mainly the territory of retail investors, but because ETFs are regulated investment products, they allow hedge funds, pension funds, and other institutional investors to buy Bitcoin.

Bitcoin ETFs haven’t been immune to the recent sell-off. But they logged $787 million in inflows last week, snapping a streak of five straight weeks of outflows. This reversal is a sign that institutional investors are beginning to buy the dip on Bitcoin, which could be the first stages of a sustained recovery.

In a volatile crypto market, Bitcoin is the most resilient option and often the first to bounce back from downturns. ETF approval has given it a level of institutional support that no other cryptocurrency has.

While the SEC has approved spot ETFs for other cryptocurrencies, they aren’t nearly as large as those for Bitcoin. Ethereum ETFs rank second, with $13 billion in assets under management (AUM). I expect spot ETFs to help Bitcoin maintain a higher floor than in the past and rebound from its recent losses over the rest of 2026.

JPMorgan Chase is an advertising partner of Motley Fool Money. Lyle Daly has positions in Bitcoin and Ethereum. The Motley Fool has positions in and recommends Bitcoin, Ethereum, and JPMorgan Chase. The Motley Fool has a disclosure policy.

What is Ethereum?

With a market capitalization of around $233 billion, Ethereum is the second-largest cryptocurrency. That places it well below Bitcoin’s roughly $1.33 trillion market cap, but significantly ahead of third-place Tether, which sits at $183 billion.

One major distinction sets Ethereum apart from other cryptocurrencies: It’s not simply digital money. It operates as a decentralized computing platform, allowing users to build and run applications without oversight from any company or bank.

In basic terms, developers use Ethereum’s blockchain network (instead of, say, Amazon or Google servers) to create apps for activities like borrowing, lending, investing, trading, and more. ETH, the token, is the currency used for these operations.

Ethereum price history

When Ethereum’s initial coin offering (ICO) launched in 2014, it cost just 31 cents per share. Since then, its value has climbed by more than 60,000%.

Looking at the past five years (2020-2025), Ethereum has risen by a solid 46%. But that figure doesn’t tell the whole story. Ethereum has been subject to extreme volatility, peaking at nearly $5,000 in August 2025. That represents nearly 1.6 million percent growth from its original ICO—making that previous 60,000% increase seem modest by comparison.

Since then, ETH has seen gains exceeding 80% and losses surpassing 60%—that is to say, virtually every dramatic swing imaginable. Early 2026 brought a steep drop in Ethereum’s value due to several factors, including recession fears and Ethereum co-founder Vitalik Buterin selling millions of dollars worth of ETH.

The bottom line is that Ethereum can deliver both enormous gains and enormous losses, which is typical of other major cryptocurrencies too.

Ethereum vs. Bitcoin

In the cryptocurrency rankings, Ethereum trails far behind Bitcoin for the top spot.

But keep in mind, Ethereum wasn’t designed primarily to serve as a currency; its main purpose was to function as a decentralized computing platform. Ethereum has a wide range of real-world uses, and its developer community is huge. This appeals to investors because it offers growth potential beyond simply being an “alternative currency.”

Here’s an easy framework for understanding the difference between these two currencies:

• Think of BTC as digital gold—a straightforward currency designed to store and transfer value.
• Think of ETH as digital oil—the fuel that keeps decentralized apps and smart contracts running across the Ethereum network.

What is Ethereum staking?

Staking represents another feature that sets Ethereum apart from Bitcoin.

Before 2022, Ethereum’s network was secured by thousands of computers competing to solve random puzzles (called “proof of work”). When your computer successfully solved a puzzle, you’d earn some ETH as a reward. It sounds strange, but it proved effective for maintaining an honest ledger.

Because this approach burned significant amounts of electricity and didn’t really make sense, Ethereum chose to replace it with something called “staking.” With staking, you lock up your ETH as a security deposit to help verify transactions. In return, you earn a reward similar to what proof of work provided. Essentially, you’re earning interest on your staked amount.

What affects Ethereum’s price?

A few key things can affect Ethereum’s price:

• Investor speculation: Like most cryptocurrencies, Ethereum’s short-term price often moves with hype and trader sentiment. In the near term, excitement (or panic) can drive prices more than anything else.
• Network activity and DeFi growth: The more people use Ethereum, the more demand there is for ETH. A good example was the DeFi surge in 2020–2021, when heavy network use helped push prices up.
• Economic conditions: While Ethereum doesn’t always move in lockstep with interest rates or the stock market, the economy still plays a role. When people feel confident financially, they’re more open to putting money into assets like crypto.
• Regulation: Because crypto is still developing as an industry, new laws and regulations can have a big impact. Positive headlines can build confidence, while uncertainty tends to make investors cautious.
• Competition: Ethereum isn’t the only smart contract platform anymore. Projects like Solana and Avalanche offer faster or cheaper alternatives, so how Ethereum continues to evolve will help determine its long-term success.

How to buy and invest in Ethereum

There are many ways to invest in Ethereum with varying degrees of risk. Below are some of the most popular options.

Buy Ethereum on a crypto exchange

Buying ETH directly represents the most hands-on investment method. You’ll open an account with a cryptocurrency exchange and connect your bank account to purchase and store ETH in a digital wallet.

Invest in Ethereum ETFs

If directly managing crypto doesn’t appeal to you (think handling wallets and private keys) an Ethereum ETF could be a better option. These funds hold the crypto for you while their shares trade on stock exchanges just like traditional stocks.

Buy Ethereum-related stocks

You can invest in publicly traded companies with close ties to Ethereum as a way to gain exposure without directly owning ETH. This might include blockchain technology companies, firms holding substantial amounts of ETH on their balance sheets, and the like. This approach lets you benefit from Ethereum’s performance indirectly.

Open a crypto IRA that holds Ethereum

A crypto IRA allows you to hold Ethereum within a tax-advantaged retirement account. It functions like a traditional or Roth IRA, offering the same contribution limits and tax benefits.

Cryptocurrency prices today

Ethereum is one of the most ubiquitous cryptocurrencies, but it’s far from the only option. Consider the following options when deciding where to place your money.

• Bitcoin: Bitcoin is the first and most well-known cryptocurrency. It’s a decentralized digital currency built to serve as both a store of value and a peer-to-peer payment system.
• Tether: Tether is what’s known as a stablecoin. Its value is pegged to another asset, in this case, the U.S. dollar. Because of that, it tends to be much less volatile than Ethereum, though it also lacks the same potential for long-term growth.
• XRP: Created to make moving money across borders faster and cheaper than traditional methods, XRP offers near-instant transactions with minimal fees.

Is it a good time to invest in Ethereum?

Unlike established blue-chip stocks such as Exxon Mobil, Johnson & Johnson, or IBM, Ethereum is still a relatively young asset. There’s no guaranteed way to predict how ETH will perform in the years or decades ahead. Even so, its performance over the past decade has been incredible, and its usefulness goes far beyond that of a simple tradable token; it underpins a huge and expanding network of financial applications and developer tools.

Keep in mind, though, that Ethereum has a history of sharp downturns, so be prepared for volatility. It isn’t a good fit for investors with a low tolerance for risk. Stay aware of emerging blockchain competitors, and don’t overconcentrate your holdings. ETH is best viewed as a smaller, strategic component of a well-diversified portfolio.

Frequently asked questions