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Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack

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Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack

Should Jim Acosta wear a tie?

For the last two months, since the former anchor quit his job at CNN, Mr. Acosta has been broadcasting online several times per week, usually from his dining room, using his iPhone. Often, he is troubleshooting in real time, far from the high-gloss desk and sophisticated cameras of his CNN set.

One question he faces is how many “frills” to add to his interviews with the likes of Pete Buttigieg, the former transportation secretary, or Representative Hakeem Jeffries of New York, the top House Democrat.

“The magic here is not killing or messing with this organic nature of the show,” said Matt Hoye, Mr. Acosta’s newly hired executive producer and a 30-year veteran of CNN, who is leaning “no” on adding neckties but “yes” on graphics.

“The Jim Acosta Show” streams live on Substack, a platform that has recently cemented itself as a harbor for stranded television anchors.

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In January, the start-up best known for email newsletters gave all users the ability to publish live video. Now it is home to a handful of cable stars marooned from their mainstream media jobs amid reshuffled lineups, salary cuts and other controversies. On Substack, where politics is the most popular and lucrative category, anti-Trump publishers have been performing particularly well.

Joy Reid began regularly posting to Substack in March, after her MSNBC show was canceled. On Friday, the former CNN anchor Don Lemon joined Substack after a year of livestreaming on YouTube. They join established chart-toppers, like Mehdi Hasan (the former MSNBC host) and Dan Rather (the onetime face of CBS News), along with various CNN expatriates: Norm Eisen, Jessica Yellin, Chris Cillizza, Elise Labott and Alisyn Camerota.

This new TV diaspora has one central proposition: The future of news is casual. Sometimes very casual. Anchors can lose their seats and still hold on to their star power, so long as they give modern audiences what they want. “What’s most important in my business now is authenticity,” as Fox News host-turned-YouTube star Megyn Kelly recently told The New York Times.

“Jim Acosta’s people do not really care if Jim Acosta is wearing pancake makeup or not,” said Molly Jong-Fast, who is both an MSNBC political analyst and a regular guest on Substack shows.

Last Wednesday, Mr. Acosta ended his 30-minute interview with Representative Jeffries by talking about college basketball. Then a small orange ball materialized in the host’s hand, delivered by his fetch-hungry beagle, Duke. His visible houseplants had been previously mocked on Fox News, to which Mr. Acosta soberly objected.

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Last month, on his birthday weekend, Don Lemon used his YouTube channel to stream himself having breakfast and lunch — both lasted nearly an hour — and a party, during which he sang parts of Kendrick Lamar’s “Not Like Us” into a karaoke microphone.

“People don’t really care if they’re in a coat and tie on the north lawn of the White House or in an air-conditioned studio in 30 Rock,” said Jeff Zucker, former president of CNN and former boss to several of these now-independent journalists. “They just want to hang out and hear from someone they like and trust.”

Katie Couric, who started an independent media company in 2017, has found the accelerated decline of linear television “at times upsetting,” she said: “I used to anchor the ‘CBS Evening News’ and ‘The Today Show,’ and I’m doing Instagram Lives now.”

Today, however, with a few dozen employees and a newsletter nearing one million subscribers, she more often feels legacy media is “late to the party.” Broadcasting on social media is “authenticity on steroids,” said Ms. Couric, who recently paused shopping for an Oscar’s party dress to livestream a breaking-news discussion on Ukraine, parking herself on the couch of a fashion brand’s showroom, wearing no makeup, she pointed out.

Mr. Lemon, who was ousted by CNN in 2023, a few months after making remarks about Nikki Haley’s age that were widely viewed as sexist, said he was courted almost immediately by Substack. Instead he agreed in 2024 to bring a new show to X with Elon Musk as his first interview guest.

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That interview grew tense, and when Mr. Musk subsequently canceled their $1.5 million deal, Mr. Lemon filed a lawsuit that is ongoing. (“It’s crazy that I am in litigation with the richest man in the world,” Mr. Lemon said, though he claimed to not think about it very often.)

In the meantime, Mr. Lemon grew his YouTube channel to more than 656,000 subscribers, uploading his own takes, “Lemon drops,” alongside interviews with the conservative podcaster Candace Owens and Representative Jasmine Crockett, a Democrat from Texas.

“At first, you’re frightened, like, ‘Oh no, I’m not on the big broadcast anymore,’” said Mr. Lemon, who initially recorded his YouTube videos from a pricey, professionally lit studio — “cable news lite,” he said — until he realized that the chatty bonus videos he filmed in his living room, with his barking dogs, were more positively received by subscribers.

“You don’t need all those things that you think you need,” he said.

In December, Mr. Lemon added a paid membership option to his YouTube channel, with options ranging from about $3 to $50 a month. A representative declined to disclose his membership numbers. But Mr. Lemon said the show is profitable, primarily through YouTube’s advertising revenue share. He also earns income through social media sponsorships and corporate speaking engagements that he said he wasn’t able to accept while working for CNN.

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Ms. Reid, who lost her MSNBC slot about a month ago, is still experiencing the “strange disconnect” of life without a television schedule and team of producers, she said.

She is “just tired,” she said, and working through her next steps, Ms. Reid said in an interview: “What do I want to do? What am I good at? What can I do to contribute to the world?” For now, she has landed on writing about democracy to an audience of about 118,000.

Mr. Acosta, whose subscribers surged after he encouraged CNN viewers in his sign-off message to not “bow down to a tyrant,” now ranks among Substack’s top 20 publishers in politics. Catherine Valentine, who recruits and wrangles these political and television personalities for Substack now calls this the “Jim Acosta model.”

Among his 287,000 total readers, Mr. Acosta has more than 10,000 paid subscribers, though he too declined to provide any specific financial figures. When asked in early March if he was approaching the $1 million mark in annualized revenue, Mr. Acosta laughed: “Are you writing a story, like, look at all these greedy broadcast journalists cashing in?” (He also answered: “I’m getting there.”)

Mr. Acosta has also been exploring additional content partnerships, like a podcasting deal, to augment his Substack presence. But he still speaks about Substack with the reverence of a former college radio host experimenting with “garage rock” — or at least a “model submarine enthusiast,” he said.

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“It feels like I’ve stumbled upon this really cool hobby that I wish I’d known about sooner, but I didn’t,” Mr. Acosta said. “And I don’t know if CNN would have allowed me to have a presence.” (One current CNN anchor, Jake Tapper, does use Substack, but more as a social media feed, reposting CNN clips.)

Some networks have tried to incorporate more of internet’s casual and chaotic offerings into their sleek lineups, as when ESPN acquired the freewheeling “Pat McAfee Show” or Fox News developed a show with “a signature podcast style” around Will Cain.

But many still place restrictions on their employees’ presence on platforms such as Substack, said Marc Paskin, a talent agent who represents journalists as co-head of news and broadcasting at United Talent Agency, where Mr. Lemon is a client.

“There has always been a fear of cannibalization of an audience,” Mr. Paskin said. “The truth of matter is that these things should be viewed as partners.”

Until 2026, Mr. Lemon still has a contract in place with CNN that limits his broadcasting opportunities with competitors. Will he return to television then? Maybe if someone made him a “great offer,” he said. But maybe not.

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“The longer I do this, the more satisfying it becomes, the more profitable it becomes and I start loving it more,” he said. “I think the folks who are in legacy media now are going to have to figure out what we’re doing over here.”

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California lawmakers approve expanded $750-million film tax credit program

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California lawmakers approve expanded 0-million film tax credit program

After weathering a pandemic, dual strikes and massive wildfires, Hollywood is finally getting a lifeline.

California legislators voted Friday to more than double the amount allocated each year to the state’s film and television tax credit program, raising that cap to $750 million from $330 million.

The increase is a win for the studios, producers, unions and industry workers who have lobbied state legislators for months on the issue.

Other states and countries have increasingly lured productions away from California with generous tax credits and incentive programs, leaving many in Hollywood without work for months. In interviews, town halls and legislative committee hearings, industry workers said that without state intervention, they feared Tinseltown would be hollowed out, similar to Detroit after the heyday of its auto industry.

“It’s now time to get people back to work and bring production home to California,” Directors Guild of America executive and Entertainment Union Coalition President Rebecca Rhine said in a statement. “We call on the studios to recommit to the communities and workers across the state that built this industry and built their companies.”

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Gov. Gavin Newsom called to expand the annual tax credit program last year, saying at the time that “the world we invented is now competing against us.”

From there, state lawmakers looked to expand the provisions of the program. A separate bill going through the Legislature would broaden the types of productions eligible to apply, including animated films, shorts and series and certain large-scale competition shows. It would also increase the tax credit to as much as 35% of qualified expenditures for movies and TV series shot in the Greater Los Angeles area and up to 40% for productions shot outside the region.

That bill, AB 1138, was unanimously approved Thursday by the state Senate Revenue and Tax Committee. It will be up for final votes next week.

California provides a 20% to 25% tax credit to offset qualified production expenses, such as money spent on film crews and building sets. Production companies can apply the credit toward any tax liabilities they have in California.

The bump to 35% puts California more in line with incentives offered by other states, such as Georgia, which provides a 30% credit for productions.

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Lawmakers and industry insiders have said the increased tax credit cap and the proposed criteria changes to the incentive program must both be approved to make California more competitive for filming. The bill was written by Assemblymember Rick Chavez Zbur (D-Los Angeles) and state Sen. Benjamin Allen (D-Santa Monica).

“After years of uncertainty, workers can once again set the stage, cue the lights, and roll the cameras — because California is keeping film and TV jobs anchored right here, where they belong,” Zbur said in a statement about the $750-million cap. “This is a historic investment in our creative economy, our working families, small businesses, and the communities that depend on this industry to thrive.”

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Contributor: AI isn't just standing by. It's doing things — without guardrails

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Contributor: AI isn't just standing by. It's doing things — without guardrails

Just two and a half years after OpenAI stunned the world with ChatGPT, AI is no longer only answering questions — it is taking actions. We are now entering the era of AI agents, in which AI large language models don’t just passively provide information in response to your queries, they actively go into the world and do things for — or potentially against — you.

AI has the power to write essays and answer complex questions, but imagine if you could enter a prompt and have it make a doctor’s appointment based on your calendar, or book a family flight with your credit card, or file a legal case for you in small claims court.

An AI agent submitted this op-ed. (I did, however, write the op-ed myself because I figured the Los Angeles Times wouldn’t publish an AI-generated piece, and besides I can put in random references like I’m a Cleveland Browns fan because no AI would ever admit to that.)

I instructed my AI agent to find out what email address The Times uses for op-ed submissions, the requirements for the submission, and then to draft the email title, draft an eye-catching pitch paragraph, attach my op-ed and submit the package. I pressed “return,” “monitor task” and “confirm.” The AI agent completed the tasks in a few minutes.

A few minutes is not speedy, and these were not complicated requests. But with each passing month the agents get faster and smarter. I used Operator by OpenAI, which is in research preview mode. Google’s Project Mariner, which is also a research prototype, can perform similar agentic tasks. Multiple companies now offer AI agents that will make phone calls for you — in your voice or another voice — and have a conversation with the person at the other end of the line based on your instructions.

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Soon AI agents will perform more complex tasks and be widely available for the public to use. That raises a number of unresolved and significant concerns. Anthropic does safety testing of its models and publishes the results. One of its tests showed that the Claude Opus 4 model would potentially notify the press or regulators if it believed you were doing something egregiously immoral. Should an AI agent behave like a slavishly loyal employee, or a conscientious employee?

OpenAI publishes safety audits of its models. One audit showed the o3 model engaged in strategic deception, which was defined as behavior that intentionally pursues objectives misaligned with user or developer intent. A passive AI model that engages in strategic deception can be troubling, but it becomes dangerous if that model actively performs tasks in the real world autonomously. A rogue AI agent could empty your bank account, make and send fake incriminating videos of you to law enforcement, or disclose your personal information to the dark web.

Earlier this year, programming changes were made to xAI’s Grok model that caused it to insert false information about white genocide in South Africa in responses to unrelated user queries. This episode showed that large language models can reflect the biases of their creators. In a world of AI agents, we should also beware that creators of the agents could take control of them without your knowledge.

The U.S. government is far behind in grappling with the potential risks of powerful, advanced AI. At a minimum, we should mandate that companies deploying large language models at scale need to disclose the safety tests they performed and the results, as well as security measures embedded in the system.

The bipartisan House Task Force on Artificial Intelligence, on which I served, published a unanimous report last December with more than 80 recommendations. Congress should act on them. We did not discuss general purpose AI agents because they weren’t really a thing yet.

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To address the unresolved and significant issues raised by AI, which will become magnified as AI agents proliferate, Congress should turn the task force into a House Select Committee. Such a specialized committee could put witnesses under oath, hold hearings in public and employ a dedicated staff to help tackle one of the most significant technological revolutions in history. AI moves quickly. If we act now, we can still catch up.

Ted Lieu, a Democrat, represents California’s 36th Congressional District.

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Ideas expressed in the piece

  • The era of AI agents represents a seismic shift from passive information retrieval to autonomous task execution, where AI can independently perform real-world actions like scheduling appointments, booking travel, or submitting legal documents, as demonstrated by the author’s use of an AI agent to handle op-ed submission logistics.
  • Unregulated AI agents pose significant dangers, including strategic deception (where AI pursues misaligned objectives), malicious actions like draining bank accounts or fabricating incriminating evidence, and propagation of creator biases, exemplified by xAI’s Grok inserting false claims about white genocide in unrelated responses.
  • Current regulatory frameworks are critically inadequate, necessitating mandatory transparency through disclosed safety audits, embedded security protocols, and upgrading the Congressional AI Task Force to a Select Committee with subpoena power to address risks before agent proliferation becomes unmanageable.

Different views on the topic

  • AI agents are poised to revolutionize business efficiency by autonomously orchestrating complex workflows—such as fraud detection, supply-chain optimization, and marketing campaigns—through advanced reasoning and real-time data synthesis, fundamentally transforming operations across finance, HR, and logistics[2][3][4].
  • Technological advancements in 2025—including faster reasoning, expanded memory, and chain-of-thought training—enable agents to operate with unprecedented speed and accuracy, reducing human intervention while ensuring reliability in tasks like customer service resolution and payment processing[1][3].
  • Enterprises already deploy “digital workforces” where humans and AI agents collaborate seamlessly, as seen in Salesforce’s Agentforce and Microsoft’s Copilot Vision Agents, which independently update CRM systems and execute cross-platform commands to enhance productivity without compromising safety[3][4].
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Tinder co-founder buys Walk of Fame property in Hollywood

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Tinder co-founder buys Walk of Fame property in Hollywood

Tinder co-founder Justin Mateen has invested in Hollywood with the $69-million purchase of retail property near the legendary TCL Chinese Theatre on Hollywood Boulevard.

In a bet on the future value of local real estate, Mateen and his brother Tyler bought the Hollywood Galaxy shopping center and the historic Petersen Building next door.

The purchase comes at a time when most institutional investors such as pension funds have stopped acquiring property in Los Angeles. Values of many buildings in the region, including office skyscrapers, have fallen in recent years as the loss of tenants that started during the pandemic and other factors have driven down sale prices.

The Mateens, however, see this as an opportunity. They bought prominent properties in Beverly Hills and Westchester last year and are now stakeholders in Hollywood.

Justin Mateen is known for being a co-founder of popular dating app Tinder but is also a solo venture capitalist through his JAM Fund. He and his brother have a strategy to invest in their hometown of Los Angeles during a cooling commercial real estate market because they expect the region to bounce back in the years ahead.

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“I’ve always been a contrarian investor,” he said. “Whether it’s startups, public markets or real estate, I take the long view and hold through cycles for forever. While others are pulling back from cities like L.A., we’re doubling down. Its resurgence feels inevitable.”

The Mateens plan to spruce up the Hollywood property sold by Federal Realty Investment Trust and seek tenants who want to interact with the millions of tourists who visit the blocks around the intersection of Hollywood Boulevard and Highland Avenue annually.

The three-story Hollywood Galaxy shopping center, which was completed in 1990, is nearly 80% leased to tenants including Target and LA Fitness. The remaining space could go to a high-profile business such as Nintendo or Lego that wants to create an interactive, immersive attraction for Hollywood visitors, Tyler Mateen said.

The brothers are looking for tenants “who benefit off heavy foot traffic and value a large format with visibility,” he said. That might also be a flagship store for a big brand like Nike, Adidas or Sephora.

The Petersen Building at Hollywood Boulevard and Orange Drive, which is also part of the deal, was built in 1929 as the home of a Cadillac dealership. It’s now occupied by a Marshalls department store and La La Land souvenir shop.

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Last year the Mateens and their partner Pouya Abdi bought Wilshire Rodeo Plaza, a five-story office building at Wilshire Boulevard and Rodeo Drive in Beverly Hills. They are in the process of signing new retail tenants for the building and planning a rooftop restaurant.

The Mateens also bought the HHLA entertainment center in Westchester near Playa Vista last year and are in the process of refurbishing it. Among its new tenants will be Meow Wolf, an immersive entertainment firm.

All three properties are in high-profile locations where it is difficult to develop new projects, Tyler Mateen said. “We want to own assets that you can’t build again and that the market can’t ignore.”

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