Business
Trump’s Car Tariffs Worry Toyota and Japan’s Automakers
Before the election, Toyota Motor and other Japanese automakers thought a second Trump administration could be good for them.
President Trump had campaigned on dismantling policies aimed at swiftly accelerating the U.S. auto industry’s shift away from fossil fuels and to electric vehicles — directives that Toyota and other leading manufacturers of gasoline and hybrid gasoline-electric cars had also long opposed.
Toyota donated $1 million to Mr. Trump’s inauguration in January, and attendees at the company’s dealership meeting in Dallas that month said it was brimming with Trump cheer.
But as Mr. Trump’s agenda has taken shape, much of that optimism has turned to alarm.
In February, the administration signed an executive order imposing 25 percent tariffs on goods from Mexico and Canada, where Toyota and other Japanese companies assemble many of the cars they sell in the United States.
The administration has said that on April 2 it will announce “reciprocal tariffs” on countries that run large trade surpluses with the United States — a move widely expected to affect Japan and its cars.
Japan is one of the world’s largest automobile exporters, and the United States is the biggest market for companies like Toyota, Honda, Nissan, Mazda and Subaru. So, as the tariff deadline approaches, Japan is now preparing for a blow that could be devastating not only to the profits of the nation’s automakers but to its overall economy.
With Japan’s economy already stifled by inflation, some economists estimate that if Mr. Trump’s automotive tariffs take effect as threatened, they could wipe out 40 percent of potential economic growth this year.
Mr. Trump has long had a combative relationship with Japanese car companies. In the 1980s, when he floated the possibility of a presidential run, Mr. Trump railed against auto giants from Japan, once telling Oprah Winfrey that they come to the United States and “knock the hell out of” local manufacturers.
Shortly after Mr. Trump was first elected in 2016, Toyota came forward with plans to invest $10 billion in the United States. Japan’s former prime minister Shinzo Abe — who was considered a skilled Trump whisperer — leveraged the president’s love of adulation and secured a promise not to impose additional duties on Japanese cars.
Japan’s success in fending off tariffs the first time around was part of the reason many leaders in the automotive industry were sanguine — and even hopeful — about another Trump term. The other reason, especially for Toyota, involved electric vehicles, which Mr. Trump had mostly ridiculed before recently declaring himself a fan of Tesla, the company run by his close adviser Elon Musk.
In the early 2020s, when many of its competitors rushed into electric vehicles, Toyota held firm to the hybrid gas-electric cars it had pioneered decades earlier. The company argued that the world was not fully ready for electric vehicles. They were expensive for consumers and the infrastructure needed to charge their batteries remained incomplete.
Automakers were also mostly selling electric vehicles at a loss. The prospect of Mr. Trump’s rolling back initiatives intended to rapidly spur the transition to electric cars was seen as a way for Toyota to buy time, given that it had only one mass-market electric vehicle available in the United States.
Toyota lobbied against stricter Biden-era tailpipe pollution limits and supported politicians in the United States who were against what it viewed as “mandates” to sell more electric vehicles. Much of this lobbying came via Toyota’s network of car dealerships, some of which, after being prompted by Toyota, conveyed their concerns about a swift transition to electric vehicles to elected officials, according to correspondence viewed by The New York Times.
A spokesman for Toyota said providing customers with affordable vehicles and a variety of options was the best way to reduce emissions as soon as possible, which is the company’s goal. “A consumer-driven market will bring more stability and healthy competition to the auto industry,” he said.
At the January dealership meeting in Texas, leaders of Toyota’s North America business said that they believed the company had held firm during the presidency of Joseph R. Biden Jr., and that they were now hopeful they had more “like-minded politicians” in positions of power, according to two people who attended the event who were not authorized to talk publicly.
The next month, Mr. Trump outlined plans for tariffs that could hit exports of cars from Canada, Mexico and likely Japan.
The Trump administration’s plans for tariffs have shifted often. But the prospect of new taxes on foreign-made cars is already weighing on Japanese auto companies and some of their dealerships in the United States.
In Maine, Adam Lee is the chairman of Lee Auto Malls, one of the state’s largest auto dealership groups. Lee Auto Malls sells brands including Toyota, and last month it had its worst February in terms of net profit since 2009.
As Mr. Trump has unveiled his tariff agenda over the past two months, “faith in the economy has seemed to be the lowest it has been in a long time,” Mr. Lee said. “People don’t buy cars when the world is in chaos,” he added.
Analysts expect Japan and South Korea, because of their large presence in the United States and tendency to import many of the cars they sell there, to be the automaking countries most exposed to Mr. Trump’s proposed tariffs.
Toyota made about one million of the 2.3 million cars it sold in the United States last year outside the country. Executives at Nissan and Honda have warned that Mr. Trump’s tariff plans would carve deeply into their earnings.
For Japan, whose top export is cars, a 25 percent tariff on automobile exports to the United States could reduce the country’s gross domestic product by around 0.2 percent this year, according to estimates from Japan’s Nomura Research Institute.
Given that Japan’s economy has a potential growth rate of only around 0.5 percent this year, a 0.2 percent hit to G.D.P. would represent a “considerable blow,” according to the research institute.
For now, some Japanese car companies are trying to accelerate shipments to the United States before April 2. They are also beginning preparations to ramp up production to the extent they can at the 24 manufacturing plants they operate inside the United States.
Over the past seven decades, Toyota has invested more than $50 billion in the United States, and it will continue to deepen those investments, a spokesman for the company said. Including in the United States, where it directly employs more than 49,000 people, Toyota’s philosophy has always been to “build where it sells and buy where it builds,” he said. Toyota is also fully compliant with the United States-Mexico-Canada trade agreement, he added.
Groups representing the automakers in Washington have also been working their contacts on Capitol Hill. They are hoping lawmakers can help make the case for how much Japanese auto manufacturers invest in the United States and how tariffs could hurt American consumers by raising prices.
So far, Japanese officials have failed to gain promises of exemptions from tariffs.
Three people involved in the lobbying efforts, who spoke on the condition of anonymity to discuss private conversations, say they are repeatedly asked: Are there any new investments they can commit to or ones in the pipeline they can repackage as inspired by the new president?
At the moment, the people said, they do not have new large projects to show.
Most Japanese automakers do not have excess production capacity in the United States, according to Michael Robinet, a vice president at the automotive intelligence provider S&P Global Mobility. That means that if they want to manufacture more vehicles, they would have to build new factories.
But factories would take years to build and demand significant investments from companies currently facing a “highly unstable trade environment,” Mr. Robinet said. “Automakers are not going to make decisions that have lots of zeros behind them unless they know that they have a solid business case,” he said. “And right now they don’t.”
Business
California’s gas prices push Uber and Lyft drivers off the road
The highest gas prices in the country are making it tougher for some gig drivers to make a living.
Gas prices have shot up amid the war in the Middle East. On average, California gas prices are the most expensive in the United States, according to data from the American Automobile Assn. The average price of regular gas in California is almost $6. The national average is a little above $4.
While Uber and Lyft drivers have concocted clever ways to cut gas consumption, they say that without some relief they will be forced to leave the ride-hailing business.
John Mejia was already struggling to make money as a part-time Lyft driver when soaring gas prices made his side hustle even harder.
“Unfortunately, it’s the economics of paying less to drivers and gas prices,” he said. “It actually is pulling people out of the business.”
Guests at The Westin St. Francis hotel get into an Uber.
(Jess Lynn Goss / For The Times)
Gig work offers drivers the freedom to work for themselves and more flexibility, but being independent contractors also means they must shoulder unexpected costs.
Ride-sharing companies say they’re trying to help, but drivers say the gas relief comes with caveats. For now, drivers say they’re being pickier about what rides they accept, cutting hours and are looking at other ways to make money.
Mejia, who started driving for Lyft more than a decade ago, said in his early days, he would sometimes make $400 in three hours. Now it takes 12 hours to rake in $200.
The San Francisco Bay Area consultant is an active member of the California Gig Workers Union, so he knows he isn’t alone. California has more than 800,000 gig rideshare drivers, according to the group, which is affiliated with the Service Employees International Union.
On social media sites such as Reddit and Facebook, gig workers have posted about how the higher gas prices are eating into their earnings. Among the tricks they are suggesting: reducing the number of times the ignition is turned on or off, avoiding traffic, working in specific neighborhoods and at times with high demand and switching to electric vehicles.
Gig drivers usually have only seconds to decide whether to accept a ride on the app, but they have become more strategic about which rides and deliveries they accept.
That means they are more likely to sit back in their cars and wait for higher fares for quick pick-up and drop-off.
“I highly recommend the ‘decline and recline’ strategy, rejecting unprofitable rides until a better one appears,” wrote Sergio Avedian, a driver, in the popular blog the Rideshare Guy.
Pedestrians cross the street in front of a Lyft and Uber driver on Wednesday. High gas prices have made it hard for gig drivers to make a living, cutting into their profits.
(Jess Lynn Goss / For The Times)
Uber, Lyft and other companies have unveiled several ways to help drivers save on gas.
Uber said drivers can get up to 15% cash back through May 26 with the Uber Pro card, a business debit Mastercard for drivers and couriers. Based on a worker’s tier, they can get up to $1 off per gallon of gas through Upside — an app that offers cash rewards — and up to 21 cents off per gallon of gas with Shell Fuel Rewards. The company also offers incentives for drivers who want to switch to electric vehicles.
“We know the price of gas is top of mind for many rideshare and delivery drivers across the country right now,” Uber said in a blog post about its gas savings efforts.
Lyft also said it’s expanding gas relief through May 26 because the company knows that the extra cost “hits hardest for drivers who depend on driving for their income.”
The company is offering more cash back, depending on the driver’s tier, for drivers who use a Lyft Direct business debit card to pay for gas at eligible gas stations. They can get an additional 14 cents per gallon off through Upside.
Drivers say the fine print on the offers dictates which card they use and where they fill up gas, making it difficult for them to save money.
“If I do the math, it’s ridiculous,” Mejia said. “They’re offering us nothing.”
Uber declined to comment, but pointed to its blog post about the gas relief efforts. Lyft also referenced the blog post and said “the gas savings were structured through rewards to maximize stackable opportunities.”
Guests at The Westin St. Francis hotel get into an Uber.
(Jess Lynn Goss / For The Times)
Gig workers have struggled with rising gas prices in the past.
In 2022, Lyft and Uber temporarily added a surcharge to their fares amid record-high gas prices following Russia’s invasion of Ukraine. This year, Uber is adding a fuel charge to its fares in Australia for roughly two months to offset the high cost of gas for drivers. Lyft said it hasn’t added a fuel charge in the U.S. or elsewhere.
Margarita Penalosa, who drives full time for Uber and Lyft in Los Angeles, started as a rideshare driver in 2017. Back then, gas was cheaper. She would easily hit her goal of making $300 in eight hours. Now she’s making just $250 after working as much as 14 hours.
Gas prices, she said, used to be less than $3 per gallon. Now some gas stations are charging more than $8 per gallon.
“Take out the gas. Take out the mileage from my car and maintenance. How much [do] I really make? Probably I get $11 for an hour,” she said.
Jonathan Tipton Meyers wants to spend fewer hours as a rideshare driver.
He already juggles multiple gigs even while driving for Uber and Lyft in Los Angeles. He’s a mobile notary and loan signing agent, a writer and performer.
Driving is “a very challenging, full-time job,” he said. “It’s very taxing and, of course, wages were just continually decreasing.”
John Mejia, a longtime Lyft and Uber driver, poses for a portrait before attending a meeting about unionizing gig drivers.
(Jess Lynn Goss / For The Times)
Even if oil continues to flow through the Strait of Hormuz, which Iran reopened Friday, it could take a while for gas prices to come down to earth, said Mark Zandi, the chief economist at Moody’s Analytics.
“There’s an old adage that prices rise like a rocket and fall like a feather,” he said. “I think that’ll apply.”
In the meantime, it will be survival of the fittest drivers. If enough of them decide to leave the apps, the ride-hailing companies could be forced to raise fares further to attract some back.
“Those who approach rideshare driving strategically, tracking expenses, choosing trips carefully, and optimizing efficiency are far more likely to weather periods of high gas prices,” wrote Avedian in the Rideshare Guy blog. “For everyone else, a spike at the pump can quickly turn rideshare driving from a side hustle into a money-losing venture.”
Business
‘We’ve lost our way’: Clifton’s operator gives up on downtown Los Angeles
The proprietor of Los Angeles’ legendary Clifton’s has given up on reopening the shuttered venue.
It’s just too difficult to do business in downtown’s historic core, he says.
Andrew Meieran bought Clifton’s on Broadway in 2010 and poured more than $14 million into repairs, renovations and upgrades, adding additional bar and restaurant spaces in the four-story building. In 2018, he found that demand for cafeteria food was too low to be profitable, and he pivoted to a nightclub and lounge concept called Clifton’s Republic, featuring multiple dining and drinking venues. Meieran has tried elaborate themed environments, such as a tiki bar and forest playgrounds, and renting out the location for big events to spark more interest.
It was never easy, but during and since the pandemic, the neighborhood has grown increasingly unsafe as downtown has emptied of office workers and visitors.
Storefronts are gated up due to vandalism in the historic district in downtown Los Angeles on Tuesday.
(Eric Thayer / Los Angeles Times)
The alley behind Clifton’s Cafeteria in the downtown historic district Tuesday.
(Eric Thayer / Los Angeles Times)
Vandalism has been rampant, with graffiti appearing on the historic structure almost daily. Vandals would use acid or diamond glass cutters to deface the windows, often cracking the glass. It would cost Meieran more than $30,000 each time to replace the windows. Insurance companies either stopped offering policies that covered vandalism or raised premiums by as much as 600%, he said.
There has been continuous crime in the area, he said, including multiple assaults on people in front of his building. He last shut the venue last year, hoping things would improve and he could come back with a business that could work. Now he has given up. Someone else may take over the space or even the name of the historic spot, but he is done trying.
“We’ve lost our way,” Meieran said. “I want to get up on the tops of the skyscrapers and yell that people need to pay attention to this.”
The disenchantment of a business leader who used to be one of downtown L.A.’s biggest backers shines a spotlight on the stubborn safety concerns, rising costs and thinner foot traffic that have made it increasingly difficult for even iconic businesses to survive.
The once-popular institution dates back to 1935, when it was a Depression-era cafeteria and kitschy oasis that sold as many as 15,000 meals a day when Broadway was the city’s entertainment hub.
It served traditional cafeteria food such as pot roast, mashed potatoes and Jell-O in a woodsy grotto among fake redwood trees and a stone-wrapped waterfall reminiscent of Brookdale Lodge in Northern California.
It’s not the only once-prominent destination that has failed to find a way to flourish in today’s market. Cole’s, one of L.A.’s most famous restaurants and often credited with inventing the French dip sandwich, closed last month after a 118-year run.
“The bigger problem for us and the rest of the industry is the high cost of doing business,” said Cedd Moses, who used to operate Cole’s and has backed many other bars and restaurants in historic buildings downtown for decades. “That’s what is killing independent restaurants in this city.”
Outside of Clifton’s Cafeteria.
(Eric Thayer / Los Angeles Times)
Clifton’s Republic owner Andrew Meieran stands next to a boat on the top floor of the historic restaurant in 2024.
(Wally Skalij / Los Angeles Times)
Clifton’s opened and closed repeatedly during the pandemic and, more recently, after a burst pipe caused extensive damage. Meieran opened it for special events such as last Halloween, but it has otherwise been closed.
Police are woefully understaffed and hampered by public policy, said Blair Besten, president of downtown’s Historic Core Business Improvement District, a nonprofit that arranges graffiti removal, trash pickup and safety patrols in the area.
Businesses and residents in the area would like to see a bigger police presence, but there have been protests against that by people who are not from downtown, she said.
“People are starting to see the fruits of the defunding movement,” she said. “It has not led us to a better place as a city.”
The Los Angeles Police Department is making progress downtown, Captain Kelly Muniz said, with violent crime down more than 10% from last year.
“While we’re working very hard to solve crime, to prevent crime, there are still elements such as trash, open-air drug use, homelessness and graffiti,” she said. “We’re swinging in the right direction.”
Retailers have been opting out of downtown L.A., said real estate broker Derrick Moore of CBRE, who helps arrange commercial property leases. Brands have headed to more vibrant nearby neighborhoods such as Echo Park and Silver Lake.
“A lot of operators are just electing to skip over downtown,” he said. “They’re leasing spaces elsewhere, where they feel they have a greater chance at higher sales.”
A man walks past a pile of trash left on the street in the historic district.
(Eric Thayer / Los Angeles Times)
While some businesses are struggling, many downtown residents say their perceptions of safety are improving and that the area is regaining some vibrancy.
“A lot of people live here. I think people forget that,” Besten said. “We’re all surviving. It’s just hard for all the businesses to survive.”
A green shoot for the Historic Core is Art Night on the first Thursday of every month, when 50 or 60 locations, including permanent art galleries and pop-up galleries in unused storefronts, display art to map-toting visitors who come for the occasion.
They often end up in Spring Street bars, which more typically thrive on weekend nights but are still a draw to downtown.
“I think nightlife will thrive downtown, since bars attract people that don’t mind a little grittier atmosphere,” said Moses. “Our sales are hitting new records at our bars downtown, fortunately, but our costs have risen dramatically.”
A closed sign for Clifton’s Cafeteria.
(Eric Thayer / Los Angeles Times)
Clifton’s former backer, Meieran, says he doesn’t think things are going to bounce back enough to warrant more massive investment. He has sold the building, and the owner is looking for a new tenant to occupy Clifton’s space. He still controls the Clifton’s name.
While there is still a chance he could let someone else use the name Clifton’s, Meieran is done for now — too many bad memories.
“There was a guy who was terrorizing the front of Clifton’s because he decided he wanted to live in the vestibule in front, and he didn’t want us to operate there,” Meieran said. “He would threaten to kill anybody who came through.”
He doesn’t believe official statistics that show crime and homelessness are way down in the area, and he doesn’t want to restart a business when criminals can so easily erase his hard work.
“What business that’s already on thin margins can survive that?” he said.
Business
If you shop at Trader Joe’s, it may owe you $100
Trader Joe’s customers might soon get a payout from the popular grocery chain.
The Monrovia-based company agreed to a $7.4-million settlement in a class action lawsuit that claimed customers were left vulnerable to identity theft.
Customers who purchased items with a credit or debit card from March to July in 2019 might be eligible for a payment as part of the settlement.
The plaintiff alleged that some receipts printed in 2019 included 10-digit credit or debit card numbers —double what’s allowed under the Fair and Accurate Credit Transactions Act.
Trader Joe’s “vigorously denies any and all liability or wrongdoing whatsoever,” the grocery chain said in the settlement website. The grocery chain decided to settle to avoid a long and costly litigation process.
The payout will go toward paying impacted customers as well as attorney fees and other expenses.
About $2.6 million will go toward attorney fees, and the plaintiff will receive a $10,000 incentive payment, according to the settlement. The remaining funds will be distributed evenly among customers who submit valid claims.
It’s unclear how much money each customer would get, but the payout could be about $102, according to the settlement notice.
To receive the payout, customers must have received a receipt displaying the first six and last four digits of the card number.
Some customers identified as part of the settlement class have been notified and received a class ID number to file a claim.
Customers have from now until June 6 to file a claim online or by phone.
A customer not identified in the settlement can still submit a claim by entering the first six and last four digits of the card used, along with the date it was used at Trader Joe’s.
Brian Keim, the plaintiff who brought the case, used his debit card at stores in Florida in 2019. He said some stores printed transaction receipts that included the first six and last four digits of customers’ card numbers.
The receipts did not include other personal information, such as the middle digits of the users’ cards, the cards’ expiration dates, or the users’ addresses. No customer has reported identity theft as a result of the receipts since the lawsuit was filed, the grocer said.
However, identity theft doesn’t require submitting a claim for payment.
The settlement was agreed upon by both the grocer and the plaintiff, but still has to be approved by a court. A hearing is set in August.
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