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Trump vs. Harris: The 2024 Election Has Taken Over TikTok

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Trump vs. Harris: The 2024 Election Has Taken Over TikTok

Welcome to the TikTok election.

Every week, people post tens of thousands of videos on the app that mention Vice President Kamala Harris or former President Donald J. Trump, including election updates, conspiracy theories and dance routines. Those posts attract hundreds of millions of views — on par with the interest in hit shows like “Love Island” or the pop star Chappell Roan, according to Zelf, a social video analytics company — even though the videos represent just a slice of the content about the election on the app.

No two TikTok feeds are the same, because the app’s algorithm sends different videos to users based on their interests. To better understand the election content that’s reaching the app’s 170 million American users, The New York Times watched hundreds of videos from creators across the political spectrum.

What emerged was not a single type of video. Everyday Americans, news outlets and political operatives have been trying to crack TikTok’s algorithm with a range of videos, including bombastic debate clips, songs made from speech snippets, comedic impersonations and solo diatribes.

Here is what many of them look like, and what some of the people behind them are trying to achieve.

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The

Swifties

Even though Taylor Swift has announced she’ll be voting for Ms. Harris, TikTok users on both sides of the aisle use the pop star’s music for political content.

Republican Swifties often tweak her lyrics. This user changed the words, “I’m feeling 22,” to “I’m voting Donald Trump.”

@kayleighhhlynnnn

This clip riffs on the term “childless cat lady,” which JD Vance, Mr. Trump’s running mate, has used in a derogatory context. Ms. Swift used the term when she endorsed Ms. Harris.

@swifties4kamala

The

Impersonators

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Impersonators are a fixture of presidential elections — lucky are the “Saturday Night Live” stars who resemble candidates — and they’re all over TikTok, too. The app seems cannier than other platforms in funneling comedy videos to receptive viewers.

Austin Nasso, a 29-year-old comedian in New York City, regularly posts impressions of both Mr. Trump and President Biden.

“I’m trying not to deliberately choose sides in the content,” Mr. Nasso said. “I’m trying to make fun of both of them.”

Sam Wiles, a 37-year-old comedian and writer in Los Angeles, amassed 45,000 TikTok followers in one three-week period this summer with his exaggerated impressions of Mr. Vance. He said the same videos hadn’t received nearly the same attention on Instagram or X.

Mr. Wiles wears eyeliner in his videos, a reference to an online theory that the candidate has donned makeup.

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@votesamwiles

Mr. Wiles said that his videos seemed to be reaching mostly liberal-leaning viewers and hadn’t drawn many pro-Vance or pro-Trump comments.

“On TikTok, like minds can collect a little more, for good or bad,” he said. “I’m just finding people who like my stuff much more easily.”

Since 2019, Allison Reese, a 32-year-old comedian in Los Angeles, has cornered the social media market on impressions of Ms. Harris. A key element of her portrayal? Nailing the laugh.

Her impression of Ms. Harris is funny but often flattering. “I think she’s got a good head on her shoulders,” Ms. Reese told The Times earlier this year. “I don’t agree with everything, but who would?”

The

Hamilton Liberals

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The musical “Hamilton” is nearly a decade old and tells the story of politics in the United States from the centuries before that. Still, on TikTok, plenty of users on the left have found the show’s founding-father-inspired music a fitting vessel for explaining and debating the current election. The official Broadway cast also released a video last month urging voter registrations.

The

News Outlets

Established news outlets have largely been behind the curve on TikTok, where viewers often prefer colloquial videos from individual commentators over traditional news anchors speaking from behind a desk. But several outlets, including The Daily Mail, CNN and NBC News, have made strides this cycle by posting debate snippets, interview clips and their own analyses.

This CNN video shows how even formal news networks are taking their cues from TikTok. While many of the network’s TikTok videos seem like excerpts from its TV programming, some of its biggest hits feel more organic and less slickly produced. David Chalian, CNN’s political director, is still sharing poll results as he would on air, but from a very different environment.

Mr. Chalian broadcasts from what appears to be a personal office rather than an anchor desk, giving the video a more relaxed feel.

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@cnn

A particular standout on TikTok has been The Daily Mail, the news site and British tabloid. It has amassed over 14 million followers with rapid-fire updates and short clips with punchy headlines: “Trump Hits Back At Obama” or “Harris Tells Oprah Intruders Are ‘Getting Shot.’” The publication often traffics in sensationalism, recently promoting a conspiracy theory about the attempted assassination of Mr. Trump in July and asking undecided Black voters to share the animals they associate with Ms. Harris and Mr. Trump.

Phil Harvey, the site’s head of social video, said the outlet had recognized that being fast was essential: A couple of hours can be the difference between a post that breaks through and one that doesn’t. The organization has about 20 “short-form video specialists,” he said, split between journalists and “social creatives” who can navigate algorithms. Unlike traditional broadcasters, he said, “for us, every hook, every edit, every transition, every clip is structured to work on an algorithm.”

NBC News has also experimented on its TikTok channel, condensing the 90-minute presidential debate between Mr. Trump and Ms. Harris into a single minute, and using the app’s tools to overlay a video of one of its analysts onto debate footage.

Efforts by traditional news outlets appear to be working. Eight of the 10 most viewed TikTok videos about the September debate were from mainstream news sources, according to Zelf data.

The

Pundits

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Political commentators on TikTok are a little different from their MSNBC and Fox News counterparts. They’re more casual and accessible to their viewers, engaging with comments and answering questions.

Link Lauren, a 27-year-old political commentator who worked for Robert F. Kennedy Jr.’s campaign, has over 700,000 followers on TikTok, where his daily videos often refer to Ms. Harris as “Kamalamity” and criticize the “liberal media establishment.” He likens his three- to four-minute posts to TV segments, where he dissects a news story from the day while projecting images and videos behind him.

Plenty of other creators operate using a TV-esque model, like V Spehar, known online as Under the Desk News, who has over three million followers. (The name is literal. Mx. Spehar, 42, got their start recording segments under a desk.) Spehar, whose content leans left, regularly posts multiple videos a day covering breaking news and updating stories, often wearing a suit like a traditional anchor.

The

Manoverse

Mr. Trump’s campaign has spent much of the year trying to court young men, and TikTok is rife with that demographic. The candidate has rallied support from a group of YouTube pranksters known as the Nelk Boys, as well as the Gen Z streamer Adin Ross, who was banned from the streaming site Twitch for hateful content, and Jake and Logan Paul, the influencer brothers who have gone into professional boxing and wrestling. Bryce Hall, a TikTok creator who amassed more than 23 million followers by living in a party house with other social media stars, made a prominent endorsement of Mr. Trump recently after appearing on stage at one of his rallies.

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Putting a political spin on their usual pranks, the Nelk Boys covered a house in San Francisco with pro-Trump signs, then poured a bucket of water on someone who tried to steal one.

@nelkboys

Videos featuring Mr. Trump have often made him appear more relatable.

The professional golfer Bryson DeChambeau posted a video of his golf outing with Mr. Trump to YouTube. In shorter TikTok videos, he featured the outtakes.

@brysondechambeau

Their meeting was to raise money for charity and not meant to be political, Mr. DeChambeau later said.

Of Mr. Trump, one user commented: “Bro seems so chill. He’s actually somebody I would want to hang around.” Another said: “I want him as my grandpa and not even because of the money. He just seems so damn nice.”

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The

Dancers

Perhaps no genre is bigger on TikTok than dancing, which was cemented as a hallmark of the app in its nascent years. Now, though, dancing has evolved from pure entertainment to an attention-holding tactic as a viewer watches a video about a completely disparate and often weighty topic, like the presidential election. In some cases, people have remixed comments from candidates into songs.

In this video, a TikTok user dances to a viral song created from a years-old comment by Mr. Vance saying he was a “never Trump guy.”

@rawlinsness

The

Candidates Themselves

This year, there are scores of politicians posting directly on TikTok. Representative Cori Bush, a Missouri Democrat, has an account, and so does the former Republican presidential candidate Vivek Ramaswamy. And while some of their posts repurpose popular memes, plenty of them are focused on politics.

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For the first time ever, the major party presidential candidates are on TikTok, too. But Ms. Harris and Mr. Trump take decidedly different approaches to their content.

“Trump’s TikTok account is projecting this macro image of strength, potentially trying to appeal to younger men,” said Lindsay Gorman, the managing director of the technology program at the German Marshall Fund and a former tech adviser for the Biden administration. “In contrast, Harris’s strength comes across as female empowerment.”

Many of Mr. Trump’s videos show his public appearances set to dramatic, beat-driven music, lending them an air of intensity.

@realdonaldtrump

Mr. Trump also finds moments for levity, often on his separate campaign account, @TeamTrump, to keep viewers paying attention.

@teamtrump

Like Mr. Trump, Ms. Harris and her campaign also have two distinct accounts, one with a more formal feel and a second, @KamalaHQ, where her campaign lets loose.

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Ms. Harris’s campaign uses lyrics from a 2008 Demi Lovato song to spotlight one of her signature fashion items: her Converse sneakers.

@kamalahq

This emotional video has an air of informality to it, which tends to land better with TikTok viewers.

@kamalaharris

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‘Avatar: Fire and Ash’ heats up the box office, grossing $88 million domestically

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‘Avatar: Fire and Ash’ heats up the box office, grossing  million domestically

The Na’vi won the battle of the box office this weekend, as “Avatar: Fire and Ash” hauled in a hefty $88 million in the U.S. and Canada during its opening weekend.

The third installment of the Disney-owned 20th Century Studios’ “Avatar” franchise brought in an estimated total of $345 million globally, with about $257 million of that coming from international audiences. The movie reportedly has a budget of at least $350 million.

Box office analysts had expected a big international response to the most recent film, particularly since its predecessor “Avatar: The Way of Water” had strong showings in markets like Germany, France and China.

In China, the film opened to an estimated $57.6 million, marking the second highest 2025 opening for a U.S. film in the country since Disney’s “Zootopia 2” a few weeks ago. (That film went on to gross more than $271.7 million in China on its way to a global box office total of $1.1 billion.)

The strong response in China is another sign that certain movies can still do well in the country, which was once seen as a key force multiplier for big blockbusters and animated family films but has in recent years cooled to American movies due to geopolitics and the rise of its domestic film industry.

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Angel Studio’s animated biblical tale “David” came in second at the box office this weekend, with an estimated domestic gross of $22 million. Lionsgate thriller “The Housemaid,” Paramount Animation and Nickelodeon Movies’ “The Spongebob Movie: Search for Squarepants” and “Zootopia 2” rounded out the top five.

The weekend’s haul likely comes as a relief to theater owners, who have weathered a roller coaster year.

After a difficult first three months, the spring brought hits like “A Minecraft Movie” and “Sinners” before the summer ended mostly flat. A sleepy fall brought panic to the exhibition business until closer to the Thanksgiving holiday, when “Wicked: For Good” and “Zootopia 2” drew in audiences.

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Do I have to transfer my 401(k) money when I retire?

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Do I have to transfer my 401(k) money when I retire?

Dear Liz: When I retired, I had a small 401(k) with about $12,000 in it. Instead of rolling that money into an IRA, I took a distribution and paid taxes on it. I had no immediate need for the remaining funds, so eventually I opened a new IRA account and deposited the money.

I now realize I should have put it in a Roth IRA so I wouldn’t face double taxation on the money. This is the stupidest thing I’ve done in recent memory. Is there any legal mechanism I can use to get that money out and into a Roth without paying taxes the second time?

Answer: You made a mistake, but probably not the one you think.

You can’t contribute to an IRA — or a Roth IRA, for that matter — if you don’t have earned income. So if you’ve fully retired, you should contact your IRA administrator and let them know you need to withdraw your “excess contribution” as well as any earnings the contribution has made.

If you contributed this year, you have until your tax filing deadline — typically April 15, 2026 — to remove the funds without penalty. If you contributed in a previous year, you’ll typically face a 6% excise tax for each year the money remained in your account.

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Now, a warning about financial mistakes: They tend to become more common as we age. That can be incredibly unsettling, especially to do-it-yourselfers used to handling finances competently on their own. Retirement is a good time to start implementing some guardrails to protect ourselves and our money.

Hiring a tax pro would be a good first step. Anything to do with a retirement fund should be run past this pro first to make sure you’re following the tax rules.

Dear Liz: In response to a reader who asked about creating a will, you suggested options for low-cost online resources. That is great! But, I would encourage you to remind readers to designate beneficiaries on accounts and assets where that option is available.

While they should still have a will, many readers may not know that they can add beneficiaries to brokerage, checking, and savings accounts (in addition to IRA and retirement accounts) so that their assets will pass directly to the designated beneficiaries and not have to go through probate with the extra hassle, time and expense.

For those without a trust, designating beneficiaries may be the easiest way to pass on many of their assets. In California (and some other states), even houses may pass without probate with a transfer-on-death deed. Many readers may not know about the option to add beneficiaries, and you would do your readers a service by educating them about it.

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Answer: Anyone adding beneficiaries to accounts needs to be aware of some major potential drawbacks.

A big one involves settling the estate. If all available funds are transferred directly to beneficiaries, the person settling the estate may not have enough cash to do their job.

Beneficiary designations can also result in unintentionally unequal distributions if there’s more than one heir, and complications if the beneficiaries die first or aren’t changed appropriately as life circumstances change.
That’s not to say that beneficiary designations are the wrong choice, but they’re certainly not a one-size-fits-all option.

Dear Liz: Your recent column about advanced directives said that people could get a free version at PrepareForYourCare.org. I found there is a charge. Is this for all online directives?

Answer: Prepare is a free site supported by donations, grants and licensing agreements. If you were asked to pay, you either clicked the donate button or weren’t on the correct site.

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Liz Weston, Certified Financial Planner, is a personal finance columnist. Questions may be sent to her at 3940 Laurel Canyon, No. 238, Studio City, CA 91604, or by using the “Contact” form at asklizweston.com.

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President Trump Wants to Be Everywhere, All the Time

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President Trump Wants to Be Everywhere, All the Time

To understand how Mr. Trump has achieved this omnipresence, The New York Times reviewed the first 329 days of his second term, finding at least one instance each day when he attracted the public’s attention to himself and his actions.

The review encompassed more than 250 media appearances, more than 320 official appearances, and more than 5,000 Truth Social posts or reposts. The analysis shows that while Mr. Trump has lagged his predecessors in his number of official appearances, he has pursued a raft of innovative methods to force himself into the public consciousness on a daily, and sometimes even hourly, basis.

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The battery of activity started from the moment he was inaugurated, when he traveled from the Capitol Building to the Capital One Arena to publicly sign a flurry of executive orders.

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Since then, he has stayed in the public eye in part by doing things no president has ever done. High-stakes Oval Office meetings, like his negotiations with President Volodymyr Zelensky of Ukraine, are held on-camera and broadcast live on global news networks. His Q.-and-A. sessions with reporters frequently last an hour or more.

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He regularly airs his opinions – on social media, in discursive asides at rallies – about idiosyncratic subjects that range widely across the zeitgeist, from Sydney Sweeney’s sexy denim ads to the redesigned logo of the Cracker Barrel restaurant chain to the mysterious fate of the aviator Amelia Earhart, who vanished over the Pacific Ocean in 1937.

And his engagement with the news media has soared well beyond the start of his first administration.

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Through Dec. 14, Mr. Trump took reporters’ questions on 449 occasions, compared with 223 during the same period of his first term. On average, Mr. Trump has interacted with journalists roughly twice a day, doubling his rate from 2017, according to Martha Joynt Kumar, a Towson University political scientist who tracks presidential press interactions. Mr. Trump limits which news outlets can ask questions at small events, but in sheer volume, he is the most media-accessible modern president, and far outpaces his predecessor, Joseph R. Biden Jr.

“Reporters will be in my office asking me for the president’s reaction to a breaking news story,” Karoline Leavitt, the White House press secretary, said in an interview. “And I’ll just say to them, ‘I don’t know, why don’t you ask him yourself in 30 minutes?’”

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Finding the Cameras

President Trump’s media appearances have soared this year, more than doubling both the Biden administration’s and those of his own first term.

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Note: Media appearances include interviews, opinion pieces, position papers, press conferences and informal Q.-and-A.s. Source: Roll Call Factbase. The New York Times

Many of his public moments go viral online, like his diatribe about restoring the name of the Washington Redskins, or the A.I.-generated video meme he posted of himself dribbling a soccer ball with Cristiano Ronaldo in the Oval Office. They take on a life of their own, rippling across social media and dissected and amplified by influencers and mass media platforms alike.

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The result is a president whose not-so-inner monologue is injected into our daily lives in myriad ways, when we are watching TV on the weekends or idly scrolling the web – a Greek chorus for our national narrative.

“He’s the most ubiquitous president ever,” said Douglas Brinkley, the presidential historian.

The media strategy aligns with his political strategy.

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Dating back to his years as an outspoken real estate developer and reality TV star, Mr. Trump has relished being unavoidable for comment. But at age 79, he has been outdoing his younger self. And there is a logic to his logorrhea.

Mr. Trump’s allies often speak of the political benefits of flooding the zone: pursuing so many policies, ideas, and dramatic restructurings of the normal ways of governance as to overwhelm the system. “All pedal, no brake,” as Stephen K. Bannon, Mr. Trump’s one-time adviser, has called it.

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“We joke internally that he is our ultimate director of communications,” Ms. Leavitt said. “He has incredible media instincts, and he is the final decision maker on all policy, and he has been in a ‘flood the zone,’ ‘do as much as possible’ mindset since he walked into the Oval Office on Jan. 20.”

All presidents benefit from the awesome news-making powers of the office, with its agenda-setting influence over a dedicated global press corps. But Mr. Trump has outstripped his predecessors in whipsawing the public’s attention onto matters small and large – and limiting the level of scrutiny that any one shocking remark or policy proposal receives.

“People can really only focus on a handful of things a day,” said Bill Burton, a deputy White House press secretary under former President Barack Obama. “This attention flood is working for Trump because he is able to do an extraordinary amount of executive actions and very little of it can get attention.”

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Or as Mr. Brinkley put it: “He plays to win the day, every day, around the clock.”

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His commentary takes on a life of its own.

One of Mr. Trump’s political assets is his instinct for virality.

With a natural feel for the web, Mr. Trump has a knack for amplifying wacky memes and pop culture curios that can drive days of online discourse. Sometimes, coverage of his offhand remarks or late-night social media posts can crowd out the more significant, norm-shattering changes he is making to American governance.

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Late one Friday night in May, the president posted an obviously A.I.-generated image of himself as the pope. It struck a nerve.

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Mr. Trump had already courted controversy days earlier, after the death of Pope Francis on April 21.

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“I’d like to be pope,” the president told reporters who asked about who should become the next pontiff. “That would be my number one choice.”

The comment disturbed some Catholics, who said the notion was crude and insensitive. That reaction seemed only to prompt Mr. Trump to double down, posting the A.I.-generated image to his Truth Social account days later. By the weekend it had become a cultural phenomenon, mocked on “Saturday Night Live” and called out by experts as an example of misleading A.I. content.

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After Mr. Trump posts the A.I. image …

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May 2

Trump posts A.I. image of himself as Pope

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… some Catholics were outraged, prompting a news cycle focused on the controversy …

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There is nothing clever or funny about this image, Mr. President. We just buried our beloved Pope Francis and the cardinals are about to enter a solemn conclave to elect a new successor of St. Peter. Do not mock us.

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May 3

NYS Catholic Conference says “do not mock us”

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May 3

“Saturday Night Live” covers fake image

May 3

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Vatican asked about image, declines to comment

May 4

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Cardinal Joseph Tobin of New Jersey criticizes image as “not good”

May 4

JD Vance defends Trump on X, calling it a joke

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… before Mr. Trump suggested he had nothing to do with it.

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5

Says “the Catholics loved it”

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Mr. Trump, who is not Catholic, had plenty of defenders, too. They said his commentary and the A.I. image were simply jokes, part of the president’s unique comedic style.

“As a general rule, I’m fine with people telling jokes and not fine with people starting stupid wars that kill thousands of my countrymen,” Vice President JD Vance, who is Catholic, wrote on X.

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In his quest for attention, the president is often aided by a cottage industry of right-wing influencers and activists who are primed to syndicate, reinforce and defend whatever content he pushes out each day. For this conservative media ecosystem, Mr. Trump’s messaging and commentary are the raw fuel that drives clicks, shares and views.

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On June 7, the president’s visit to a raucous U.F.C. fight – complete with a “Trump dance” entrance into the arena – generated an immediate spike in online interest, including about 50,000 posts on X. Five days later, when he promoted a “Trump gold card” visa, his announcement led to roughly 30,000 posts on X.

A barrage that distracts from bad news.

One pattern in Mr. Trump’s behavior: When his administration is faced with bad news, he launches a fusillade of distraction.

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This can take the form of outlandish, out-of-left-field claims about political opponents. Or he might weigh in on a pop culture subject far afield from Washington politics – from the ratings of late-night hosts like Seth Meyers to the physical appearance of a megastar like Taylor Swift.

The events of July 2025 offer a case in point.

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As the Jeffrey Epstein files returned to the news – along with speculation that Mr. Trump might appear in them – the president embarked on a breathtaking series of tangents. Mr. Trump claimed without evidence that former President Bill Clinton had bankrolled an effort by senior intelligence officials to frame him for a crime, mused about stripping the actress Rosie O’Donnell of her U.S. citizenship, and accused the singer Beyoncé of accepting millions of dollars to endorse his erstwhile rival, former Vice President Kamala Harris.

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On July 8, the F.B.I. said it would not declassify more Epstein files.

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July 8

F.B.I. publishes memo about Epstein files

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Over the following days, Mr. Trump seemed to lash out in every direction.

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10

Claimed intelligence officials tried to frame him

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10

Pushed to defund NPR and PBS

10

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Directed ICE to arrest protesters

12

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Threatened Rosie O’Donnell’s citizenship

15

Claimed Adam Schiff engaged in mortgage fraud

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On July 18, the Justice Department filed a request to unseal grand jury testimony about Mr. Epstein, again raising questions about Mr. Trump’s involvement. The president promptly lobbed insults at late-night talk show hosts, dismissed the Epstein affair as “fake news” and shared fresh claims about a supposed Obama administration plot to undermine him after the 2016 election.

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On July 18, the Department of Justice filed a request — later denied — to unseal grand jury testimony.

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July 18

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Request filed to unseal grand jury testimony

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Over the following days, Mr. Trump bounced from topic to topic.

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20

Criticized Washington Commanders name

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Obama himself manufactured the Russia, Russia, Russia HOAX. Crooked Hillary, Sleepy Joe, and numerous others participated in this, THE CRIME OF THE CENTURY!. Irrefutable EVIDENCE. A major threat to our Country!!!

21

Called the “Russia hoax” the “crime of the century”

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22

Called Epstein controversy “fake news”

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22

Criticized Kimmel and Fallon

24

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Criticized Federal Reserve chairman

On July 25, The Wall Street Journal published a major scoop: The paper had unearthed a risqué birthday letter that Mr. Trump had apparently written to Mr. Epstein in 2003. Mr. Trump responded with his attack on Beyoncé and revived his threat to revoke the broadcast licenses of TV networks. Then he announced the imminent construction of an enormous gilded ballroom at the White House, at a cost of $200 million. (He has since revised the cost upward to $400 million.)

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Asked if there was a deliberate strategy to distract from negative news, Ms. Leavitt noted that every administration seeks to minimize unhelpful headlines.

“Yes, there have been times in which we’ve tried to do that, but also often it just happens naturally, because the president is willing to weigh in on so many subjects,” she said. “Sometimes it’s really not deliberate. It’s just him speaking his mind on whatever news cycle or news story is brought to him in that moment.”

He has added tricks to his arsenal.

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Mr. Trump’s devotion to Truth Social mirrors the hair-trigger Twitter habit of his first term; on one recent December evening, he posted 158 times between 9 p.m. and midnight. And he has continued to appear on Fox News with certain preferred hosts.

But this year, he has added to his media arsenal by appearing in many more public spaces that fall outside of a president’s typical itinerary.

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Mr. Trump has stopped by a Washington Commanders N.F.L. game, popped up in the New York Yankees locker room, attended the Ryder Cup golf tournament and the men’s tennis final at the U.S. Open, sat ringside at numerous U.F.C. fights, and traveled to the Daytona 500. He is the first sitting president to attend a Super Bowl. When FIFA staged the Club World Cup final in New Jersey, Mr. Trump not only attended, but joined the winning team onstage for the trophy ceremony.

The net effect is a sense of inescapability, that no corner of American life remains Trump-free – which itself amounts to a potent expression of presidential authority and command. “His power, in part,” said Mr. Burton, the former Obama aide, “comes from the attention that people give him, or that he forces on them.”

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Can it ever be too much?

In the fall of 2009, President Barack Obama appeared on David Letterman’s talk show, gave interviews to CNBC and Men’s Health magazine, and made the rounds of all five major network Sunday shows. Washington was abuzz about whether he was overexposed.

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That debate sounds quaint today. But the question of whether a president can be too visible remains open.

“The public is being desensitized” to Mr. Trump’s omnipresence, argued Mr. Brinkley, the historian. “It starts becoming blather. The enemy for Trump isn’t Democrats; it’s the public being bored with the show.”

Ms. Leavitt said that if there was a risk to his ubiquity, “President Trump would not be president right now.” She added: “He is a businessman who speaks his mind and tells it like it is, and sometimes people don’t like that. But obviously the vast majority of our country does, or else he wouldn’t be in this office.”

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During Mr. Trump’s first term, the public eventually tired of his frenzied pace. And in some ways, Mr. Trump appears to be slowing down physically as he approaches his 80th birthday in June (which he will celebrate in part by staging a nationally broadcast U.F.C. fight on the White House lawn). He has appeared to doze at some Oval Office meetings, and he is holding fewer formal public events than he did at this point in 2017.

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Still, Mr. Trump and his team have embraced the everywhere-all-at-once nature of modern media. Average Americans, busy with work and family, do not tune in for daytime news conferences or Cabinet meetings. And 6:30 p.m. newscasts and local newspapers are no longer the primary vessels by which Americans learn about their commander-in-chief.

Instead, politics now suffuses our lives as a kind of ambient noise – via TikTok videos, social media posts, YouTube talk shows and family Facebook messages – never fully separate from our leisure pursuits. “Right now the game is attention, in terms of what’s culturally breaking through,” Mr. Burton said. “The fact that so much message exists is the point.”

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Mr. Trump has both propelled this merging of culture and politics, and continues to strategically exploit it. In December, he became the first president to personally host the Kennedy Center Honors, comparing himself onstage to Johnny Carson and musing that he would do a better job than Jimmy Kimmel.

“This is the greatest evening in the history of the Kennedy Center,” Mr. Trump told the crowd. “Not even a contest. There has never been anything like it.”

His performance will air in prime time on CBS on Dec. 23.

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Photo and video sources: Graham Dickie/The New York TimesDoug Mills/The New York TimesRoll Call Factba.sePBSMauro Pimentel/Agence France-Presse — Getty ImagesKenny Holston/The New York TimesThe New York TimesAnnabelle Gordon/ReutersEric Lee/The New York TimesFoxCheriss May for The New York TimesWilfredo Lee/Associated PressMargo Martin, via StoryfulMark Abramson for The New York TimesGlobal NewsAl Drago/Getty ImagesFox NewsDave Sanders for The New York TimesPete Marovich for The New York TimesTed Shaffrey/Associated Press Show all

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