Business
Trump vs. Harris: The 2024 Election Has Taken Over TikTok
Welcome to the TikTok election.
Every week, people post tens of thousands of videos on the app that mention Vice President Kamala Harris or former President Donald J. Trump, including election updates, conspiracy theories and dance routines. Those posts attract hundreds of millions of views — on par with the interest in hit shows like “Love Island” or the pop star Chappell Roan, according to Zelf, a social video analytics company — even though the videos represent just a slice of the content about the election on the app.
No two TikTok feeds are the same, because the app’s algorithm sends different videos to users based on their interests. To better understand the election content that’s reaching the app’s 170 million American users, The New York Times watched hundreds of videos from creators across the political spectrum.
What emerged was not a single type of video. Everyday Americans, news outlets and political operatives have been trying to crack TikTok’s algorithm with a range of videos, including bombastic debate clips, songs made from speech snippets, comedic impersonations and solo diatribes.
Here is what many of them look like, and what some of the people behind them are trying to achieve.
The
Swifties
Even though Taylor Swift has announced she’ll be voting for Ms. Harris, TikTok users on both sides of the aisle use the pop star’s music for political content.
The
Impersonators
Impersonators are a fixture of presidential elections — lucky are the “Saturday Night Live” stars who resemble candidates — and they’re all over TikTok, too. The app seems cannier than other platforms in funneling comedy videos to receptive viewers.
Austin Nasso, a 29-year-old comedian in New York City, regularly posts impressions of both Mr. Trump and President Biden.
“I’m trying not to deliberately choose sides in the content,” Mr. Nasso said. “I’m trying to make fun of both of them.”
Sam Wiles, a 37-year-old comedian and writer in Los Angeles, amassed 45,000 TikTok followers in one three-week period this summer with his exaggerated impressions of Mr. Vance. He said the same videos hadn’t received nearly the same attention on Instagram or X.
Mr. Wiles said that his videos seemed to be reaching mostly liberal-leaning viewers and hadn’t drawn many pro-Vance or pro-Trump comments.
“On TikTok, like minds can collect a little more, for good or bad,” he said. “I’m just finding people who like my stuff much more easily.”
Since 2019, Allison Reese, a 32-year-old comedian in Los Angeles, has cornered the social media market on impressions of Ms. Harris. A key element of her portrayal? Nailing the laugh.
Her impression of Ms. Harris is funny but often flattering. “I think she’s got a good head on her shoulders,” Ms. Reese told The Times earlier this year. “I don’t agree with everything, but who would?”
The
Hamilton Liberals
The musical “Hamilton” is nearly a decade old and tells the story of politics in the United States from the centuries before that. Still, on TikTok, plenty of users on the left have found the show’s founding-father-inspired music a fitting vessel for explaining and debating the current election. The official Broadway cast also released a video last month urging voter registrations.
The
News Outlets
Established news outlets have largely been behind the curve on TikTok, where viewers often prefer colloquial videos from individual commentators over traditional news anchors speaking from behind a desk. But several outlets, including The Daily Mail, CNN and NBC News, have made strides this cycle by posting debate snippets, interview clips and their own analyses.
This CNN video shows how even formal news networks are taking their cues from TikTok. While many of the network’s TikTok videos seem like excerpts from its TV programming, some of its biggest hits feel more organic and less slickly produced. David Chalian, CNN’s political director, is still sharing poll results as he would on air, but from a very different environment.
A particular standout on TikTok has been The Daily Mail, the news site and British tabloid. It has amassed over 14 million followers with rapid-fire updates and short clips with punchy headlines: “Trump Hits Back At Obama” or “Harris Tells Oprah Intruders Are ‘Getting Shot.’” The publication often traffics in sensationalism, recently promoting a conspiracy theory about the attempted assassination of Mr. Trump in July and asking undecided Black voters to share the animals they associate with Ms. Harris and Mr. Trump.
Phil Harvey, the site’s head of social video, said the outlet had recognized that being fast was essential: A couple of hours can be the difference between a post that breaks through and one that doesn’t. The organization has about 20 “short-form video specialists,” he said, split between journalists and “social creatives” who can navigate algorithms. Unlike traditional broadcasters, he said, “for us, every hook, every edit, every transition, every clip is structured to work on an algorithm.”
NBC News has also experimented on its TikTok channel, condensing the 90-minute presidential debate between Mr. Trump and Ms. Harris into a single minute, and using the app’s tools to overlay a video of one of its analysts onto debate footage.
Efforts by traditional news outlets appear to be working. Eight of the 10 most viewed TikTok videos about the September debate were from mainstream news sources, according to Zelf data.
The
Pundits
Political commentators on TikTok are a little different from their MSNBC and Fox News counterparts. They’re more casual and accessible to their viewers, engaging with comments and answering questions.
Link Lauren, a 27-year-old political commentator who worked for Robert F. Kennedy Jr.’s campaign, has over 700,000 followers on TikTok, where his daily videos often refer to Ms. Harris as “Kamalamity” and criticize the “liberal media establishment.” He likens his three- to four-minute posts to TV segments, where he dissects a news story from the day while projecting images and videos behind him.
Plenty of other creators operate using a TV-esque model, like V Spehar, known online as Under the Desk News, who has over three million followers. (The name is literal. Mx. Spehar, 42, got their start recording segments under a desk.) Spehar, whose content leans left, regularly posts multiple videos a day covering breaking news and updating stories, often wearing a suit like a traditional anchor.
The
Manoverse
Mr. Trump’s campaign has spent much of the year trying to court young men, and TikTok is rife with that demographic. The candidate has rallied support from a group of YouTube pranksters known as the Nelk Boys, as well as the Gen Z streamer Adin Ross, who was banned from the streaming site Twitch for hateful content, and Jake and Logan Paul, the influencer brothers who have gone into professional boxing and wrestling. Bryce Hall, a TikTok creator who amassed more than 23 million followers by living in a party house with other social media stars, made a prominent endorsement of Mr. Trump recently after appearing on stage at one of his rallies.
Videos featuring Mr. Trump have often made him appear more relatable.
Their meeting was to raise money for charity and not meant to be political, Mr. DeChambeau later said.
Of Mr. Trump, one user commented: “Bro seems so chill. He’s actually somebody I would want to hang around.” Another said: “I want him as my grandpa and not even because of the money. He just seems so damn nice.”
The
Dancers
Perhaps no genre is bigger on TikTok than dancing, which was cemented as a hallmark of the app in its nascent years. Now, though, dancing has evolved from pure entertainment to an attention-holding tactic as a viewer watches a video about a completely disparate and often weighty topic, like the presidential election. In some cases, people have remixed comments from candidates into songs.
The
Candidates Themselves
This year, there are scores of politicians posting directly on TikTok. Representative Cori Bush, a Missouri Democrat, has an account, and so does the former Republican presidential candidate Vivek Ramaswamy. And while some of their posts repurpose popular memes, plenty of them are focused on politics.
For the first time ever, the major party presidential candidates are on TikTok, too. But Ms. Harris and Mr. Trump take decidedly different approaches to their content.
“Trump’s TikTok account is projecting this macro image of strength, potentially trying to appeal to younger men,” said Lindsay Gorman, the managing director of the technology program at the German Marshall Fund and a former tech adviser for the Biden administration. “In contrast, Harris’s strength comes across as female empowerment.”
Like Mr. Trump, Ms. Harris and her campaign also have two distinct accounts, one with a more formal feel and a second, @KamalaHQ, where her campaign lets loose.
Business
In a first for the country, voters in Monterey Park ban data centers
Residents of Monterey Park voted overwhelmingly to ban data centers on election day, making the San Gabriel Valley city the first in the nation to do so by public vote.
As of Wednesday, 86% of votes were in favor of Measure NDC, the city ban, according to the Los Angeles County registrar-recorder/county clerk.
Other cities and towns have passed moratoriums on data centers, as a wave of opposition sweeps the country. But the Monterey Park vote can only be overturned by another ballot measure, making it the most permanent data center ban in a jurisdiction.
Monterey Park’s City Council had already banned data centers by ordinance, after a proposed 247,000-square-foot data center met an outpouring of public anger and concern. The developer withdrew that plan.
That facility would have been less than 500 feet away from the nearest home, and would have used three times the electricity of the entire 60,000-person city. Residents said it would have caused noise and air pollution and driven up electricity rates.
“This ensures long-lasting protections for current and future generations,” Amy Wong, co-founder of the group San Gabriel Valley Progressive Action, said of the vote. “It means that future city councils cannot overturn a data center ban, even if data center developers wanted to spend money to fund pro-data center candidates.”
The measure had no formal opposition. The developer of the proposed facility, investment firm HMC StratCap, said it wouldn’t engage in the ballot fight when it withdrew in March.
The Data Center Coalition, an industry trade group, expressed disappointment in the vote.
“It sends a signal that the area is closed for business, both for data centers and for other significant economic development projects,” state policy director Khara Boender said.
“It deprives local residents of the opportunity to compete for jobs and investment, while also causing the area to relinquish substantial long-term economic investment, high-wage jobs, and critical tax revenue to neighboring areas or other states.”
SGV Progressive Action worked with hyperlocal groups including No Data Center Monterey Park to rally support for the measure.
The group is now focused on stopping data center proposals in the City of Industry and fighting a move by City of Industry, Santa Fe Springs, Vernon and City of Commerce to welcome data centers and other industry with fast-tracked permitting and tax incentives.
City of Industry, in the San Gabriel Valley, and Vernon, south of downtown L.A., are primarily industrial areas, each with around 300 permanent residents. They are employment centers, and tens of thousands of workers commute in daily.
There has been little vocal opposition to data centers among the few residents of these cities. Wong said the protest is primarily coming from the surrounding neighborhoods.
“If a data center gets built in City of Industry, residents across the region would bear the brunt of pollution and increased utility costs,” Wong said, noting that it is surrounded by 16 other cities and unincorporated communities.
Data center proposals have been limited in California compared to Virginia, Texas, Georgia, Illinois and Arizona, which sit at the center of a recent boom in hyperscaler facilities to power artificial intelligence.
California has the third-most data centers in the country, with 300, but high electricity rates, expensive land and regulatory hurdles mean that fewer, and smaller, facilities are currently planned than in other hotspots.
That doesn’t mean opposition hasn’t been fierce. In Coachella and Imperial County, residents are showing up in droves to protest local proposals.
In the San Gabriel Valley, Montebello, El Monte and Baldwin Park have all enacted temporary moratoriums, and Alhambra recently banned data centers as part of a zoning code update.
Wong said she hoped the ballot measure vote would galvanize the opposition. “The vote is a testament to the people power of our region,” she said. “Our region is worth protecting, and we won’t let data centers determine our future.”
Business
Rent-hike ban to protect fire victims ends despite gouging concerns
A rule intended to prevent rent gouging in the wake of the Eaton and Palisades fires has lapsed in Los Angeles County, possibly exposing some renters to hikes.
The executive order that blocked rent increases was issued by Gov. Gavin Newsom amid the devastating wildfires last year. Under the order, landlords couldn’t increase rents by more than 10% above their prefire levels.
The rule, which was supposed to be temporary and was repeatedly extended, ended Friday after a vote to extend it again failed to garner enough votes. Supervisor Lindsey Horvath, whose district includes Pacific Palisades, sounded the alarm in a motion to extend price protections that failed to pass at the Board of Supervisors’ May 19 meeting.
“These price gouging protections continue to be necessary as construction and rebuilding continue, and as thousands of people remain displaced,” the motion said. “Families which signed short-term leases could face drastic price increases of 50% or more without further price gouging protection.”
Los Angeles County is home to more than 1 million rental properties, though not all of them needed protection from the new rule. There are already stricter rent increase caps for many residences, depending on the location, type and age of the building. Despite the rent control in the region, the people of Los Angeles pay among the highest rents in the country.
It is uncertain whether renters will face rapidly rising rents now that the protection has lapsed. But some real estate experts and policymakers said there was no need for the temporary rule that was part of the governor’s state of emergency.
Supervisors Kathryn Barger, Janice Hahn and Holly Mitchell abstained from voting on the motion to extend the protection, while Supervisors Hilda Solis and Horvath supported it.
“I abstained because I did not see sufficient evidence to justify extending this emergency ordinance, nor did I see evidence to eliminate it entirely,” Hahn said.
Barger’s office said she supported allowing the protections to sunset while waiting to see whether new information emerged.
“Market data already shows countywide rents are only about 2% above pre-emergency levels and rental inventory has grown,” Barger representative Helen E. Chavez Garcia said. “The Supervisor is also mindful of the burden these ongoing protections place on small property owners throughout the county.”
Mitchell did not immediately respond to a request for comment.
There haven’t been steep rent hikes in neighborhoods within three miles of the Palisades fire, according to a Times analysis of data from Zillow, the property listing company.
In ZIP Codes within three miles of the Palisades fire, rent increased 4.8% from December 2024 to April 2025. In areas around the Eaton fire, which destroyed swaths of Altadena, rent jumped 5.2% in the same period.
In L.A. County, ZIP Codes farther from the fires saw only about a 2% increase.
A landlords representative, Jesus Rojas of the Apartment Owners Assn. of Greater Los Angeles, told the supervisors during public comment at the meeting that the county’s rent-gouging rules have “long outlived the emergency they were intended to address” and are now being “wrongfully used to harm thousands of rental housing providers throughout the county.”
“There is no proof that multifamily rental housing providers are hugely increasing rents for impacted homeowners,” Rojas said.
Indeed, there are strong signs that the property market in the Los Angeles area has at last begun to cool.
L.A. metro-area rent prices recently fell to a four-year low, with the median rent slipping to $2,167 in December.
Meanwhile, condominium sales had their slowest start of the year in decades. Condo sales in Los Angeles have plummeted to a 20-year low, with fewer than 2,000 units sold in January and February — the worst start to the year since 2005.
Newsom defended the price-gouging protections shortly after they went into effect.
“In the days following the Los Angeles firestorms, we worked quickly to protect Los Angeles survivors from any form of exploitation,” he said in February 2025. “The state has the tools in place to not only block price gouging during this emergency, but also to prosecute bad actors.”
The Los Angeles County Department of Consumer and Business Affairs said it received more than 2,000 complaints after the fires, alleging that retailers and landlords were taking advantage of people put in hardship by their losses, and sent out more than 2,000 cease-and-desist letters to businesses and landlords for alleged price gouging, said Morine Merritt, who oversees department investigations into consumer and real estate fraud.
“Close to 90% of the complaints that we received involved allegations of rent increases,” Merritt said in an interview. Now that the fire-related protections have expired, existing laws and “regular market conditions determine price increases for goods and services, including rents,” she said.
Crackdowns on fire-related rent gouging have been rare, said Chelsea Kirk of the activist organization the Rent Brigade, which analyzed L.A. County’s rental market in the year after the fires. It reported 18,360 potential examples of price gouging in listings but said that few lawsuits had been filed by authorities so far.
Last week, Rent Brigade announced what it said was the first private civil lawsuit brought by a family that claimed to be rent-gouged in the aftermath of the wildfires. Plaintiffs Randall and Candy Renick, whose Altadena home was damaged, said they were charged nearly three times the maximum permitted rate for nearly 10 months. They seek restitution of $96,000 plus civil penalties and attorneys’ fees.
The rental market has probably stabilized since the fires, Kirk said, but other families may still be “locked into illegal rents” that they agreed to pay when they were in a rush to find housing after they were displaced.
Business
Read Nick Bilton’s Letter to Scott Pelley
Dear Mr. Pelley:
I meant what I said in my letter last week to the 60 Minutes team: joining 60 Minutes is the honor of my career and I am grateful to be working alongside the people who have contributed to the most important television journalism brand this country has ever produced. While I’m new to 60 Minutes, I’ve devoted my career to investigative journalism and storytelling. I started this job excited to collaborate and to benefit from the wisdom and experience of the 60 Minutes veterans, with you among them. For that reason, one of the first things I did in my new role was call you to talk and invite you to dinner. It is a profound disappointment that you rejected that overture and chose ambush instead. Yesterday, you hijacked my first meeting with staff to disparage me, my qualifications, and my intentions with remarkable incivility and contempt. I welcome a diversity of viewpoints and respectful debate among the team, but this was nothing of the sort. Yesterday’s performative display of hostility enacted in front of the staff instead of in a civil, private conversation-demonstrated that you have no interest in contributing to the future success of the show, or approaching my new tenure with a mind open to collaboration and progress. I am here to deliver first-in-class news programming, not to make headlines about newsroom drama. I am eager to work alongside those who share this goal.
Despite yesterday’s misconduct, I had hoped that in sitting down with you today we could find a path forward together. You made clear that you are not interested in such a path.
Your antipathy to the future of the show has come through loud and clear. And I have heard you. I therefore write on behalf of CBS News, Inc. (“CBS”) to inform you that your employment with CBS is terminated for cause effective immediately. Enclosed is your formal termination letter.
Sincerely,
Nick Bilton
Executive Producer, 60 Minutes
-
Minneapolis, MN2 minutes agoMinneapolis leaders split over ShotSpotter contract
-
Indianapolis, IN7 minutes agoWork completed on $3 million restoration of fountains at Garfield Park
-
Pittsburg, PA14 minutes agoPittsburgh Regional Transit starting to install new ReadyFare machines
-
Augusta, GA17 minutes agoFive Augusta Women’s Tennis Players Honored on PBC All-Academic Team – Augusta University
-
Washington, D.C29 minutes agoWashington archbishop removes priest as exorcist after comments on UFOs and demons
-
Cleveland, OH32 minutes agoMale dead after running from crash scene and shooting another in Cleveland’s Slavic Village neighborhood, police say
-
Austin, TX37 minutes agoAustin, TX venue Emo’s on the move again, AEG to take over the building
-
Alabama44 minutes agoAlabama Baseball Host St Johns For A Trip To The World Series