Business
L.A. wildfires prompt surge in local home furnishings market
The day after the Palisades fire broke out, luxury staging company Vesta began manufacturing beds around the clock.
Vesta produced 1,000 that first week from its factory near downtown Los Angeles. The beds — along with the company’s supply of sofas, dining tables, outdoor furniture, area rugs, linens, kitchenware and even faux plants — were quickly rented by displaced wildfire victims.
“We’re doing basically toothbrush-ready homes. Everything needed to get back up and running,” co-founder Brett Baer said. Some clients had lost all of their possessions except “the pair of shoes that they got out of the fire with.”
The January wildfires created a highly unusual situation in the local home furnishings market. Thousands of residential structures and everything inside them burned down, setting off a frantic scramble to find new lodging and replace the entirety of a home’s contents.
Many of those items, such as furniture and appliances, are typically big-ticket purchases with long life cycles, making rebuying an infrequent occurrence under normal circumstances.
Now, sellers of furniture and other home decor around L.A. are seeing an unexpected rise in sales. It’s a trend they anticipate will accelerate in the months to come as those affected by the fires receive insurance payouts and move out of temporary accommodations, where many still remain, into permanent residences.
“Natural disasters such as the California fires, floods, hurricanes, etc., create incredible spikes in demand,” said Ray Allegrezza, a director for the International Home Furnishings Representatives Assn. “West Coast furniture retailers are realizing a windfall of sorts…. It is a shame that the business had to come as a result of this disaster.”
About two weeks after the start of the Palisades and Eaton blazes, Ikea stores in Los Angeles County began noticing an uptick in sales for sleep and kitchen basics, said Gus Tinajero, the company’s Los Angeles area manager.
Ikea stores in the L.A. area saw an increase in sales of bedding and kitchenware after the fires.
(Adam Tschorn / Los Angeles Times)
“Once we started to see the trend, we started to react,” he said, which included increasing orders from its Kern County distribution center and allocating more in-store floor space and pallets for coveted essentials such as comforters.
“We have planned for a prolonged period where we see high demand in those categories,” said Tinajero, who was Ikea’s area manager in Houston when Hurricane Harvey hit in 2017. “It’s not something you ever hope for or plan for, but the reality is it’s [thousands of destroyed] structures — of course you see that there’s going to be a need in the market.”
By far, the biggest impact of the January wildfires was on homes.
In all, just under 13,000 households were displaced by the Palisades and Eaton fires. They came from nearly 9,700 single-family homes and condominiums, almost 700 apartment units, more than 2,000 units of duplexes and bungalow courts and 373 mobile homes that Cal Fire determined were either destroyed or heavily damaged.
A firefighting plane makes a drop on a burning home in Pacific Palisades on Jan. 7.
(Brian van der Brug / Los Angeles Times)
Related businesses, such as interior designers and home staging companies, are also mobilizing to meet the unprecedented demand. Many have started to offer turnkey packages, outfitting new homes from top to bottom.
Vesta’s swift pivot to mass-manufacturing beds and other furniture and renting its stock of lightly used home goods has upended its business model: The company’s luxury leasing division now accounts for more than 90% of its sales, a massive jump from just 15% at the start of the year. Baer said Vesta is on track to take in $100 million in revenue this year.
On a recent Tuesday morning, Baer made his way through Vesta’s 6,000-square-foot Florence factory, maneuvering past stacks of upholstered headboards and newly built armchairs wrapped in green plastic as workers sanded down wooden tables and benches.
Brett Baer, co-founder of Vesta, at the company’s Florence factory.
(Carlin Stiehl / For The Times)
Vesta was founded in 2017 and serves affluent customers in L.A., San Francisco, New York and Miami. Today it has 360 employees, 30 of them hired since the wildfires began to keep up with the surge in business.
Originally focused on residential and commercial staging, Vesta branched out to include interior design, retail sales and short-term rentals; it designs all of its furniture, producing half in L.A. and outsourcing the rest to third-party manufacturers.
The company doesn’t lease its pieces a la carte, instead offering tailored whole-home packages with on-site setup. Many wildfire victims have been forced to downsize from large homes in Pacific Palisades to condos and apartments, so Vesta has been working with customers to adapt to smaller-format spaces, like sourcing trundle beds for families with young children.
“For displaced people, we’re doing anything between like 1,000 square feet, which may be a couple thousand dollars a month, to one that’s 20,000 square feet in Brentwood that’ll probably be $20,000 a month to rent everything: furniture, cutlery, linens, pillows, mattresses,” Baer said. “A lot of people are like, ‘I just want to move into a completely done house, down to toilet paper holders.’”
The revenue boost comes after a sluggish period for the furniture industry, which experienced a boom during the pandemic as people quarantined and spent heavily on sprucing up their homes.
That tapered off in recent years due to a number of factors including shifts in consumer spending, high inflation and a slowdown in the housing market, leading to a surplus of merchandise for many home furnishing retailers going into this year.
“Fortunately for consumers in distress and needing furniture in short order, inventory levels are still abundant,” Allegrezza said.
Consumer spending for residential furniture and bedding fell 3% last year to $116.1 billion, according to the American Home Furnishings Alliance. The number of production workers for furniture and related products fell to 235,500 people from 244,800 in 2023, the group said.
A Vesta worker builds a sofa cushion at the company’s factory.
(Carlin Stiehl / For The Times)
Later that morning, at Vesta’s cavernous warehouse in Pico Rivera, workers packaged and loaded furniture onto trucks as the company’s interior designers browsed the aisles for items including lamps, board games, stuffed animals, Peloton bikes and framed art.
The last couple of months have been “incredibly turbulent” for the company, Baer said. Thirty-four homes that were staged with Vesta’s furnishings burned down or were damaged in the Palisades fire, and he said insurance would cover only about 70% of the losses.
“It’s been a double-edged sword. We took a huge hit there,” he said. “But then there’s like this regeneration on the other side: Everything on the Westside is selling. Most of those people want furniture, too. We’re trying to replenish all that inventory as fast as we can.”
Business
In a first for the country, voters in Monterey Park ban data centers
Residents of Monterey Park voted overwhelmingly to ban data centers on election day, making the San Gabriel Valley city the first in the nation to do so by public vote.
As of Wednesday, 86% of votes were in favor of Measure NDC, the city ban, according to the Los Angeles County registrar-recorder/county clerk.
Other cities and towns have passed moratoriums on data centers, as a wave of opposition sweeps the country. But the Monterey Park vote can only be overturned by another ballot measure, making it the most permanent data center ban in a jurisdiction.
Monterey Park’s City Council had already banned data centers by ordinance, after a proposed 247,000-square-foot data center met an outpouring of public anger and concern. The developer withdrew that plan.
That facility would have been less than 500 feet away from the nearest home, and would have used three times the electricity of the entire 60,000-person city. Residents said it would have caused noise and air pollution and driven up electricity rates.
“This ensures long-lasting protections for current and future generations,” Amy Wong, co-founder of the group San Gabriel Valley Progressive Action, said of the vote. “It means that future city councils cannot overturn a data center ban, even if data center developers wanted to spend money to fund pro-data center candidates.”
The measure had no formal opposition. The developer of the proposed facility, investment firm HMC StratCap, said it wouldn’t engage in the ballot fight when it withdrew in March.
The Data Center Coalition, an industry trade group, expressed disappointment in the vote.
“It sends a signal that the area is closed for business, both for data centers and for other significant economic development projects,” state policy director Khara Boender said.
“It deprives local residents of the opportunity to compete for jobs and investment, while also causing the area to relinquish substantial long-term economic investment, high-wage jobs, and critical tax revenue to neighboring areas or other states.”
SGV Progressive Action worked with hyperlocal groups including No Data Center Monterey Park to rally support for the measure.
The group is now focused on stopping data center proposals in the City of Industry and fighting a move by City of Industry, Santa Fe Springs, Vernon and City of Commerce to welcome data centers and other industry with fast-tracked permitting and tax incentives.
City of Industry, in the San Gabriel Valley, and Vernon, south of downtown L.A., are primarily industrial areas, each with around 300 permanent residents. They are employment centers, and tens of thousands of workers commute in daily.
There has been little vocal opposition to data centers among the few residents of these cities. Wong said the protest is primarily coming from the surrounding neighborhoods.
“If a data center gets built in City of Industry, residents across the region would bear the brunt of pollution and increased utility costs,” Wong said, noting that it is surrounded by 16 other cities and unincorporated communities.
Data center proposals have been limited in California compared to Virginia, Texas, Georgia, Illinois and Arizona, which sit at the center of a recent boom in hyperscaler facilities to power artificial intelligence.
California has the third-most data centers in the country, with 300, but high electricity rates, expensive land and regulatory hurdles mean that fewer, and smaller, facilities are currently planned than in other hotspots.
That doesn’t mean opposition hasn’t been fierce. In Coachella and Imperial County, residents are showing up in droves to protest local proposals.
In the San Gabriel Valley, Montebello, El Monte and Baldwin Park have all enacted temporary moratoriums, and Alhambra recently banned data centers as part of a zoning code update.
Wong said she hoped the ballot measure vote would galvanize the opposition. “The vote is a testament to the people power of our region,” she said. “Our region is worth protecting, and we won’t let data centers determine our future.”
Business
Rent-hike ban to protect fire victims ends despite gouging concerns
A rule intended to prevent rent gouging in the wake of the Eaton and Palisades fires has lapsed in Los Angeles County, possibly exposing some renters to hikes.
The executive order that blocked rent increases was issued by Gov. Gavin Newsom amid the devastating wildfires last year. Under the order, landlords couldn’t increase rents by more than 10% above their prefire levels.
The rule, which was supposed to be temporary and was repeatedly extended, ended Friday after a vote to extend it again failed to garner enough votes. Supervisor Lindsey Horvath, whose district includes Pacific Palisades, sounded the alarm in a motion to extend price protections that failed to pass at the Board of Supervisors’ May 19 meeting.
“These price gouging protections continue to be necessary as construction and rebuilding continue, and as thousands of people remain displaced,” the motion said. “Families which signed short-term leases could face drastic price increases of 50% or more without further price gouging protection.”
Los Angeles County is home to more than 1 million rental properties, though not all of them needed protection from the new rule. There are already stricter rent increase caps for many residences, depending on the location, type and age of the building. Despite the rent control in the region, the people of Los Angeles pay among the highest rents in the country.
It is uncertain whether renters will face rapidly rising rents now that the protection has lapsed. But some real estate experts and policymakers said there was no need for the temporary rule that was part of the governor’s state of emergency.
Supervisors Kathryn Barger, Janice Hahn and Holly Mitchell abstained from voting on the motion to extend the protection, while Supervisors Hilda Solis and Horvath supported it.
“I abstained because I did not see sufficient evidence to justify extending this emergency ordinance, nor did I see evidence to eliminate it entirely,” Hahn said.
Barger’s office said she supported allowing the protections to sunset while waiting to see whether new information emerged.
“Market data already shows countywide rents are only about 2% above pre-emergency levels and rental inventory has grown,” Barger representative Helen E. Chavez Garcia said. “The Supervisor is also mindful of the burden these ongoing protections place on small property owners throughout the county.”
Mitchell did not immediately respond to a request for comment.
There haven’t been steep rent hikes in neighborhoods within three miles of the Palisades fire, according to a Times analysis of data from Zillow, the property listing company.
In ZIP Codes within three miles of the Palisades fire, rent increased 4.8% from December 2024 to April 2025. In areas around the Eaton fire, which destroyed swaths of Altadena, rent jumped 5.2% in the same period.
In L.A. County, ZIP Codes farther from the fires saw only about a 2% increase.
A landlords representative, Jesus Rojas of the Apartment Owners Assn. of Greater Los Angeles, told the supervisors during public comment at the meeting that the county’s rent-gouging rules have “long outlived the emergency they were intended to address” and are now being “wrongfully used to harm thousands of rental housing providers throughout the county.”
“There is no proof that multifamily rental housing providers are hugely increasing rents for impacted homeowners,” Rojas said.
Indeed, there are strong signs that the property market in the Los Angeles area has at last begun to cool.
L.A. metro-area rent prices recently fell to a four-year low, with the median rent slipping to $2,167 in December.
Meanwhile, condominium sales had their slowest start of the year in decades. Condo sales in Los Angeles have plummeted to a 20-year low, with fewer than 2,000 units sold in January and February — the worst start to the year since 2005.
Newsom defended the price-gouging protections shortly after they went into effect.
“In the days following the Los Angeles firestorms, we worked quickly to protect Los Angeles survivors from any form of exploitation,” he said in February 2025. “The state has the tools in place to not only block price gouging during this emergency, but also to prosecute bad actors.”
The Los Angeles County Department of Consumer and Business Affairs said it received more than 2,000 complaints after the fires, alleging that retailers and landlords were taking advantage of people put in hardship by their losses, and sent out more than 2,000 cease-and-desist letters to businesses and landlords for alleged price gouging, said Morine Merritt, who oversees department investigations into consumer and real estate fraud.
“Close to 90% of the complaints that we received involved allegations of rent increases,” Merritt said in an interview. Now that the fire-related protections have expired, existing laws and “regular market conditions determine price increases for goods and services, including rents,” she said.
Crackdowns on fire-related rent gouging have been rare, said Chelsea Kirk of the activist organization the Rent Brigade, which analyzed L.A. County’s rental market in the year after the fires. It reported 18,360 potential examples of price gouging in listings but said that few lawsuits had been filed by authorities so far.
Last week, Rent Brigade announced what it said was the first private civil lawsuit brought by a family that claimed to be rent-gouged in the aftermath of the wildfires. Plaintiffs Randall and Candy Renick, whose Altadena home was damaged, said they were charged nearly three times the maximum permitted rate for nearly 10 months. They seek restitution of $96,000 plus civil penalties and attorneys’ fees.
The rental market has probably stabilized since the fires, Kirk said, but other families may still be “locked into illegal rents” that they agreed to pay when they were in a rush to find housing after they were displaced.
Business
Read Nick Bilton’s Letter to Scott Pelley
Dear Mr. Pelley:
I meant what I said in my letter last week to the 60 Minutes team: joining 60 Minutes is the honor of my career and I am grateful to be working alongside the people who have contributed to the most important television journalism brand this country has ever produced. While I’m new to 60 Minutes, I’ve devoted my career to investigative journalism and storytelling. I started this job excited to collaborate and to benefit from the wisdom and experience of the 60 Minutes veterans, with you among them. For that reason, one of the first things I did in my new role was call you to talk and invite you to dinner. It is a profound disappointment that you rejected that overture and chose ambush instead. Yesterday, you hijacked my first meeting with staff to disparage me, my qualifications, and my intentions with remarkable incivility and contempt. I welcome a diversity of viewpoints and respectful debate among the team, but this was nothing of the sort. Yesterday’s performative display of hostility enacted in front of the staff instead of in a civil, private conversation-demonstrated that you have no interest in contributing to the future success of the show, or approaching my new tenure with a mind open to collaboration and progress. I am here to deliver first-in-class news programming, not to make headlines about newsroom drama. I am eager to work alongside those who share this goal.
Despite yesterday’s misconduct, I had hoped that in sitting down with you today we could find a path forward together. You made clear that you are not interested in such a path.
Your antipathy to the future of the show has come through loud and clear. And I have heard you. I therefore write on behalf of CBS News, Inc. (“CBS”) to inform you that your employment with CBS is terminated for cause effective immediately. Enclosed is your formal termination letter.
Sincerely,
Nick Bilton
Executive Producer, 60 Minutes
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