Business
Inside Elon Musk’s X Feed: Trumpism, Falsehoods and Lots of Love for Elon Musk
This is what Elon Musk’s personal feed on X looks like.
He follows more than 1,000 people: right-wing influencers, conspiracy theorists, anti-transgender activists and dozens of his own superfans.
His feed represents a flattering alternate reality filled with boundless praise — for him, for Tesla, for X, for his politics.
And it mirrors his own deepening allegiances to the far-right.
In Mr. Musk’s own telling, his political views were shaped by X.
In a recent interview with Fox News, Mr. Musk said that videos circulating on X years ago depicting crowds of migrants sparked his fascination with right-wing politics and stronger border protections.
“I’ve seen videos of people streaming across the border on Twitter, now X,” he said, citing politicized and sometimes misleading videos that have spread online about migrants. “And I was like, is this real?”
It was a stark example of the power X has to politicize its own users — including the world’s richest man — using hyperpartisan opinions and far-right media.
To better understand how the information that Mr. Musk consumes on X could shape his worldview, The New York Times recreated a version of Mr. Musk’s personal feed by opening a new account on X and following the same 1,109 users that he follows. We then analyzed more than 175,000 posts from the accounts that he follows, using a service that collects data from X.
Though there is no guarantee that Mr. Musk saw all of the posts captured by The New York Times, the accounts that he follows — including world leaders and business tycoons alongside conspiracy theorists and far-right influencers — reveal the voices that Mr. Musk appears to value. (This “Following” feed is different from the main “For You” feed, which includes posts from those he follows alongside others selected by X’s algorithm.)
The resulting feed, shown in this article as a selection of posts curated from the much larger set, revealed ample praise for Mr. Musk and his various priorities, mixed with a torrent of right-wing outrage over progressive politics. It highlights the ways that social networks can create information bubbles. X declined to comment.
Step, once again, into a version of Mr. Musk’s personal X feed below.
Among the most popular topics on Mr. Musk’s feed on X? Elon Musk himself.
He follows dozens of superfans who post near-constant praise for him and his companies.
Many other users devote time to praising the executive, too — between posts about politics, memes or culture wars.
Those voices are mostly right-wing: Among tens of thousands of posts during a typical week, nearly half of them came from right-wing media figures, conservative influencers, Republican politicians or government leaders.
Those accounts included Chaya Raichik, whose X account, Libs of TikTok, has more than four million followers. Ms. Raichik’s appearances on Mr. Musk’s feed match her growing prominence offline: Her influence has exploded during the second Trump administration, and she has appeared at the White House multiple times this year, cementing her status as a top Trump advocate.
The accounts that Mr. Musk follows are also the ones he interacts with most on X, according to The Times’s analysis, giving them a valuable boost on the platform since Mr. Musk is the site’s most popular user, with more than 200 million followers.
That seems to give his followers the power to seize Mr. Musk’s attention and could even redirect his policy goals. It is something they have noticed, with some users boasting they can catch Mr. Musk’s attention with a well-timed post or question.
“Pretty amazing when the owner of a platform personally tells you he is fixing your problem in real time,” Mario Nawfal, an influencer with more than two million followers, posted after Mr. Musk said he would fix an issue on X.
Mr. Musk follows more than 1,100 users on X, including hundreds of right-wing personalities.
Who does Mr. Musk follow?
Some of the ideas that circulated on Mr. Musk’s feed later emerged on the national stage.
President Trump had claimed at an address to Congress that federal funds were used for “making mice transgender” — a misleading description of various studies that tested the effect of hormone therapy on H.I.V. infections and other other side effects of the medication. The idea had gathered steam on X two months earlier, when a conservative-led animal advocacy group posted about it. The group’s account is followed by Representative Nancy Mace, Republican of South Carolina, and by Mr. Musk. Mr. Musk had personally shared one of the posts.
Later, as Tesla vehicles and dealerships were vandalized or attacked in a violent reaction to Mr. Musk, his feed was filled with calls to charge the attackers with “domestic terrorism,” giving the perpetrators 20-year prison sentences.
Mr. Musk agreed, calling attacks on Tesla’s vehicles “extreme domestic terrorism!!” Days later, Mr. Trump repeated the idea, saying that he would enjoy seeing “the sick terrorist thugs get 20 year jail sentences.”
The content on Mr. Musk’s feed is a mirror of his own interests: As Mr. Musk’s role in the government’s cost-cuttings grew, so did praise for those plans on X.
The accounts he follows boast frequently about his supposed cuts, claiming billions in cost-savings that have often proven false or misleading under additional scrutiny. Polling has shown that cutting government spending is popular, but that Mr. Musk and his Department of Government Efficiency are not. If Mr. Musk seemed oblivious to the criticism, his feed offers some reasons why: The users he follows praised his work and claimed Americans loved him for it.
After a right-wing news aggregator claimed, incorrectly, that DOGE had blocked a $52 million payment for the World Economic Forum, Mr. Musk replied: “True. You’re welcome.” In reality, ending the program had saved $7.8 million.
Those inaccuracies have not stopped Mr. Musk from recommending the DOGE account to others — he frequently promotes the accounts he follows to his own 219 million followers.
“Just follow @DOGE for details,” Mr. Musk wrote in February. “There is a firehouse of information.”
Business
Skechers investors say they were forced to take a bad deal when the company went private
Skechers investors are suing company executives and Skechers owner 3G Capital over what they say was an unfair sale price in an acquisition earlier this year.
3G Capital took the Manhattan Beach-based sneaker company private in a $9.4-billion deal that closed in September and reflected a share price of $63 per share.
In a class action complaint filed this month in Delaware Chancery Court, hedge funds and other large Skechers investors accused the company and 3G Capital of arranging a non-independent deal that shortchanged minority shareholders.
The deal undervalued the company as its shares were taking a beating because of a volatile federal tariff policy, the complaint said. The deal also benefited Skechers President Michael Greenberg and other controlling shareholders, according to the plaintiffs.
Plaintiffs seeking a higher share price were unable to reach an early settlement with Skechers after the company made an offer that was slightly higher than the original price, Bloomberg reported this week.
According to court documents, 3G Capital had offered a price of $73 per share in March this year, but lowered its offer after Trump’s tariff “liberation day” on April 2.
Investors are now pressing ahead with the case, according to Bloomberg.
Skechers said it would not comment on pending legal matters.
Skechers was one of many footwear and apparel companies that sounded the alarm when Trump passed steep import taxes on countries including China and Vietnam, where many Skechers products are made.
The company’s stock price fell 23% in early April after the tariffs were announced. Shares bounced back up 30% after the 3G Capital deal was announced.
Around the time of the acquisition, 3G Capital and Skechers said the purchase price represented a 30% premium to the company’s 15-day volume-weighted average stock price.
After the deal closed, about 60 investment pools managed by various firms filed to challenge the price of $1.3 billion worth of shares.
Plaintiffs in the case say Chief Executive Robert Greenberg, along with his son Michael, the company’s president, worked closely with 3G Capital to tailor an acquisition deal that worked for them amid tariff chaos.
“The merger was carefully structured to allow the Greenberg stockholders to monetize a substantial amount of their personal Skechers’ holdings,” the court complaint said.
Business
Video: What the Jobs Report Tells Us About the Economy
new video loaded: What the Jobs Report Tells Us About the Economy
By Lydia DePillis, Claire Hogan, Stephanie Swart, Gabriel Blanco and Jacqueline Gu
November 21, 2025
Business
Consumers are spending $22 more a month on average for streaming services. Why do prices keep rising?
Six years ago, when San José author Katie Keridan joined Disney+, the cost was $6.99 a month, giving her family access to hundreds of movies like “The Lion King” and thousands of TV episodes, including Star Wars series “The Mandalorian,” with no commercials.
But since then, the price of an ad-free streaming plan has ballooned to $18.99 a month. That was the last straw for 42-year-old Keridan, whose husband canceled Disney+ last month.
“It was getting to where every year, it was going up, and in this economy, every dollar matters, and so we really had to sit down and take a hard look at how many streaming services are we paying for,” Keridan said. “What’s the return on enjoyment that we’re getting as a family from the streaming services? And how do we factor that into a budget to make sure that all of our bills are paid at the end of a month?”
It’s a conversation more people who subscribe to streaming services are having amid an uncertain economy.
Once sold at discounted rates, many platforms have raised prices at a clip consumers say frustrates them. The entertainment companies, under pressure from investors to bolster profits, have justified upping the cost of their plans to help pay for the premium content they provide. But some viewers aren’t buying it.
Customers are paying $22 more for subscription video streaming services than they were a year ago, according to consulting firm Deloitte. As of October, U.S. households on average shelled out $70 a month, compared with $48 a year ago, Deloitte said.
About 70% of consumers surveyed last month said they were frustrated the entertainment services that they subscribe to are raising prices and about a third said they have cut back on subscriptions in the last three months due to financial concerns, according to Deloitte.
“There’s a frustration, just in terms of both apathy, but also from a perspective that they just don’t think it’s worth the monthly subscription cost because of just fatigue,” said Rohith Nandagiri, managing director at Deloitte Consulting LLP.
Disney+ has raised prices on its streaming service nearly every year since it launched in 2019 at $6.99 a month. The company bumped prices on ad-free plans by $1 in 2021, followed by $3 increases in 2022 and 2023, a $2 price raise in 2024 and, most recently, a $3 increase this year to $18.99 a month.
Disney isn’t the only streamer to raise prices. Other companies, including Netflix, HBO Max and Apple TV also hiked prices on many of their subscription plans this year.
Some analysts say streamers are charging more because many services are adding live sports, the rights to which can cost millions of dollars. Streaming services for years have also given consumers access to big budget TV shows and original movies, and as production costs rise, they expect viewers to pay more, too.
But some consumers like Keridan have a different perspective. As much as some streaming platforms are adding new content like live sports, they are also choosing not to renew some big budget shows like “Star Wars: The Acolyte.” Keridan, a Marvel and Star Wars fan, said she mainly watched Disney+ for movies such as “Captain America: The Winter Soldier” and shows like “The Mandalorian.” Now she’s going back to watching some programs ad-free on Blu-Ray discs.
While Keridan cut Disney+, her family still subscribes to YouTube Premium and Paramount+. She said she uses YouTube Premium for workout videos instead of paying for a gym membership. Her family enjoys watching Star Trek programs on Paramount+, like the third season of “Star Trek: Strange New Worlds,” Keridan said.
Other consumers are choosing to keep their streaming subscriptions but look for cost savings through cheaper plans with ads, or by bundling services.
“Consumers are more willing today than ever to withstand advertising and for the sake of being able to get content for a lower subscription rate,” said Brent Magid, CEO and president of Minneapolis-based media consulting firm Magid. “We’ve seen that number increase just as people’s budgets have gotten tighter.”
Keridan said she’s already cutting other types of spending in her household in addition to quitting Disney+. The amount of money her family spends on groceries has gone up, and in order to save cash, they’ve cut back on traveling for the year. Typically, Keridan says, they would go on two or three vacations annually, but this year, they will only go to Disneyland in Anaheim.
But even the Happiest Place on Earth hasn’t escaped price hikes.
“Just as the streaming fees have risen, park fees have risen,” Keridan said. “And so it just seems every price of anything is rising these days, and they’re now directly in competition with each other. We can’t keep them all, so we have to make hard cuts.”
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