Business
In Mexico, fear and defiance as Trump's tariffs take effect
MEXICO CITY — One day after President Trump’s sweeping tariffs took effect, ending decades of free trade across North America, Mexicans reacted with a mix of fear and defiance.
“There will not be submission,” President Claudia Sheinbaum said at her daily news conference Wednesday. “Mexicans are valiant and strong.”
Sheinbaum reiterated her plan to announce punitive counter measures — including taxes on some U.S. imports — at a public event in Mexico City on Sunday.
Trucks line up to cross the border into the United States as tariffs against Mexico go into effect, Tuesday, in Tijuana, Mexico.
(Gregory Bull / Associated Press)
It was unclear whether Mexico’s response would be tempered by the White House announcement Wednesday that automakers would be exempted from the newly imposed tariffs for one month.
Already on Wednesday, the impact of the tariffs was being felt.
At the border, business leaders reported an immediate drop in the quantity of goods crossing north to the U.S. as companies on both sides sought to avoid the new taxes.
In the streets of the nation’s capital, there was a palpable sense of unease.
While the peso has largely held strong against the dollar, there are real fears about what a trade war would mean for Mexico, whose economy depends heavily on commerce with the United States, sending 80% of its exports there.
Noah Espinosa, a 43-year-old dentist in Mexico City, said he worried about rising prices.
“Whatever Trump does, the dollar immediately goes up and everything in Mexico becomes more expensive,” Espinosa said. “The dollar goes up and so do tortillas, the dollar goes up and so does meat.”
He said many of the products he uses in his dental practice come from the United States, too.
“The worst thing,” he said, “is that it seems that Trump does not care about destroying our economy and the economy of his own country, as long as he feels like the most powerful man in the world.”
For many, the specter of an economic crisis brought back memories of another one, during the mid-1990s, when the sudden devaluation of the peso sparked a severe recession and contributed to some 5 million Mexicans immigrating to the U.S.
“From one day to the next, we lost everything,” said Ricardo Aguilar, 65, who owns a hardware store in the Cuajimalpa neighborhood.
“Now that Trump is making these threats, those memories come back to my mind and make me want to cry,” Aguilar said. “Without economic stability, you lose everything: your health, your peace of mind. There is more violence; everything gets complicated.”
“I hope to God that we don’t have to live through a crisis of that magnitude again,” he said. “But Trump is very emboldened.”
The tariffs took effect Tuesday morning. Overnight, Washington began levying a 25% tax on all products imported from Mexico and Canada, with the exception of Canadian oil and gas, which are subject to a 10% tariff. Trump also imposed a new 10% tax on imports from China.
Canada and China immediately announced retaliatory taxes on U.S. goods — Canadian Prime Minister Justin Trudeau called the tariffs “very dumb” — and Mexico said it would soon announce its own counter-tariffs.
Speaking to the U.S. Congress Tuesday night, Trump echoed a promise he made earlier in the day that he would respond to any retaliatory taxes with another set of tariffs.
President Trump claps as he addresses a joint session of Congress at the Capitol in Washington on Tuesday night.
(Ben Curtis / Associated Press)
“Whatever they tariff us, we tariff them,” he said. “Whatever they tax us, we tax them.”
Trump has cited several reasons for imposing tariffs: the flow of illegal drugs and migrants across the U.S. border; his desire to bring manufacturing back to America; his anger over the trade imbalance that the U.S. has with most nations.
“We’ve been ripped off for decades by nearly every country on earth and we will not let that happen any longer,” he said.
In Mexico, there was deep frustration that Trump had not recognized the country’s considerable efforts on security and migration in recent months. Mexico has helped bring illegal border crossings to the lowest levels in years — and has increased seizures of fentanyl, the synthetic opioid that has caused tens of thousands of U.S. deaths.
“Trump is a liar, he said there would be no tariffs if we put a stop to migration,” said Maria Esther Garcia, 51, a homemaker.
She said she hoped Sheinbaum would stop trying to appease the Americans.
“It’s no use because Trump is not a man of honor,” Garcia said. “President Sheinbaum should not trust him. It’s better for us to look for other countries for our Mexican avocados.”
Jorge Lara, a 37-year-old computer technician, said that while Mexicans would be affected by tariffs, harder hit would be American consumers, who will likely soon start paying higher prices for agricultural goods.
He hoped that they would would pressure Trump to reverse course.
“As soon as the Americans begin to suffer from high prices in their country, they will react against their government, and Trump will have no choice but to eliminate the taxes,” Lara said.
In his address Tuesday to Congress, Trump repeated his charge that Mexico is completely under the sway of organized crime — an assertion that Sheinbaum has repeatedly refuted as a calumny.
“The territory to the immediate south of our border is now dominated entirely by criminal cartels that murder, rape, torture and exercise total control,” Trump told Congress. “They have total control over a whole nation, posing a grave threat to our national security.”
Still, Trump lauded Mexican authorities for their decision last week to hand over 29 alleged cartel operatives, including Rafael Caro Quintero, alleged mastermind of the 1985 slaying in Mexico of Drug Enforcement Administration agent Enrique “Kiki” Camarena.
The president explicitly linked the hand-off of the 29 suspects — all wanted in the United States — to his tariff policies.
“That has never happened before. They want to make us happy. First time ever,” Trump said of Mexican officials’ decision to turn over the 29 suspects to U.S. law enforcement. “But we need Mexico and Canada to do much more than they’ve done, and they have to stop the fentanyl and drugs pouring into the USA.”
Times special correspondent Cecilia Sánchez Vidal and staff writer Patrick McDonnell contributed to this report.
Business
Nike to Cut 1,400 Jobs as Part of Its Turnaround Plan
Nike is cutting about 1,400 jobs in its operations division, mostly from its technology department, the company said Thursday.
In a note to employees, Venkatesh Alagirisamy, the chief operating officer of Nike, said that management was nearly done reorganizing the business for its turnaround plan, and that the goal was to operate with “more speed, simplicity and precision.”
“This is not a new direction,” Mr. Alagirisamy told employees. “It is the next phase of the work already underway.”
Nike, the world’s largest sportswear company, is trying to recover after missteps led to a prolonged sales slump, in which the brand leaned into lifestyle products and away from performance shoes and apparel. Elliott Hill, the chief executive, has worked to realign the company around sports and speed up product development to create more breakthrough innovations.
In March, Nike told investors that it expected sales to fall this year, with growth in North America offset by poor performance in Asia, where the brand is struggling to rejuvenate sales in China. Executives said at the time that more volatility brought on by the war in the Middle East and rising oil prices might continue to affect its business.
The reorganization has involved cuts across many parts of the organization, including at its headquarters in Beaverton, Ore. Nike slashed some corporate staff last year and eliminated nearly 800 jobs at distribution centers in January.
“You never want to have to go through any sort of layoffs, but to re-center the company, we’re doing some of that,” Mr. Hill said in an interview earlier this year.
Mr. Alagirisamy told employees that Nike was reshaping its technology team and centering employees at its headquarters and a tech center in Bengaluru, India. The layoffs will affect workers across North America, Europe and Asia.
The cuts will also affect staffing in Nike’s factories for Air, the company’s proprietary cushioning system. Employees who work on the supply chain for raw materials will also experience changes as staff is integrated into footwear and apparel teams.
Nike’s Converse brand, which has struggled for years to revive sales, will move some of its engineering resources closer to the factories they support, the company said.
Mr. Alagirisamy said the moves were necessary to optimize Nike’s supply chain, deploy technology faster and bolster relationships with suppliers.
Business
Senate committee kills bill mandating insurance coverage for wildfire safe homes
A bill that would have required insurers to offer coverage to homeowners who take steps to reduce wildfire risk on their property died in the Legislature.
The Senate Insurance Committee on Monday voted down the measure, SB 1076, one of the most ambitious bills spurred by the devastating January 2025 wildfires.
The vote came despite fire victims and others rallying at the state Capitol in support of the measure, authored by state Sen. Sasha Renée Pérez (D-Pasadena), whose district includes the Eaton fire zone.
The Insurance Coverage for Fire-Safe Homes Act originally would have required insurers to offer and renew coverage for any home that meets wildfire-safety standards adopted by the insurance commissioner starting Jan. 1, 2028.
It also threatened insurers with a five-year ban from the sale of home or auto insurance if they did not comply, though it allowed for exceptions.
However, faced with strong opposition from the insurance industry, Pérez had agreed to amend the bill so it would have established community-wide pilot projects across the state to better understand the most effective way to limit property and insurance losses from wildfires.
Insurers would have had to offer four years of coverage to homeowners in successful pilot projects.
Denni Ritter, a vice president of the American Property Casualty Insurance Assn., told the committee that her trade group opposed the bill.
“While we appreciate the intent behind those conversations, those concepts do not remove our opposition, because they retain the same core flaw — substituting underwriting judgment and solvency safeguards with a statutory mandate to accept risk,” she said.
In voting against the bill Sen. Laura Richardson, (D-San Pedro), said: “Last I heard, in the United States, we don’t require any company to do anything. That’s the difference between capitalism and communism, frankly.”
The remarks against the measure prompted committee Chair Sen. Steve Padilla, (D-Chula Vista), to chastise committee members in opposition.
“I’m a little perturbed, and I’m a little disappointed, because you have someone who is trying to work with industry, who is trying to get facts and data,” he said.
Monday’s vote was the fourth time a bill that would have required insurers to offer coverage to so-called “fire hardened” homes failed in the Legislature since 2020, according to an analysis by insurance committee staff.
Fire hardening includes measures such as cutting back brush, installing fire resistant roofs and closing eaves to resist fire embers.
Pérez’s legislation was thought to have a better chance of passage because it followed the most catastrophic wildfires in U.S. history, which damaged or destroyed more than 18,000 structures and killed 31 people.
The bill was co-sponsored by the Los Angeles advocacy group Consumer Watchdog and Every Fire Survivor’s Network, a community group founded in Altadena after the fires formerly called the Eaton Fire Survivors Network.
But it also had broad support from groups such as the California Apartment Association, the California Nurses Association and California Environmental Voters.
Leading up to the fires, many insurers, citing heightened fire risk, had dropped policyholders in fire-prone neighorhoods. That forced them onto the California FAIR Plan, the state’s insurer of last resort, which offers limited but costly policies.
A Times analysis found that that in the Palisades and Eaton fire zones, the FAIR Plan’s rolls from 2020 to 2024 nearly doubled from 14,272 to 28,440. Mandating coverage has been seen as a way of reducing FAIR Plan enrollment.
“I’m disappointed this bill died in committee. Fire survivors deserved better,” Pérez said in a statement .
Also failing Monday in the committee was SB 982, a bill authored by Sen. Scott Wiener, (D-San Francisco). It would have authorized California’s attorney general to sue fossil fuel companies to recover losses from climate-induced disasters. It was opposed by the oil and gas industry.
Passing the committee were two other Pérez bills. SB 877 requires insurers to provide more transparency in the claims process. SB 878 imposes a penalty on insurers who don’t make claims payments on time.
Another bill, SB 1301, authored by insurance commissioner candidate Sen. Ben Allen, (D-Pacific Palisades), also passed. It protects policyholders from unexplained and abrupt policy non-renewals.
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
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