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How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans

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How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans

In 2010, a woman in Sakura, Japan, posted photos of her well-manicured Shiba Inu to her digital journal. The dog, Kabosu, shot her owner a wide-eyed glance, a comic image that quickly jumped from Tumblr to Twitter to Facebook and to the rest of the internet.

A meme legend was born. Someone on Reddit called the dog “DOGE,” a nonsensical nickname that stuck. Another minted a cryptocurrency in DOGE’s name.

Now, 15 years later, in the fast churn of internet culture, DOGE is considered very old. But try telling that to Elon Musk, who has co-opted “DOGE” for the name of his effort to gut the machinery of the federal government — more formally, the Department of Government Efficiency.

It is one of dozens of old-internet ephemera that are baked into his everyday vocabulary. A brief scroll through Mr. Musk’s X feed reveals a menagerie of aging memes and lingo — dad jokes for the very online. They include:

  • Frequent references to “420,” a half-century-old slang term for smoking marijuana said to have started in a high school in Northern California. (After smoking what looked like a blunt live on the Joe Rogan podcast, Mr. Musk briefly changed his Twitter bio to “420.”)

  • Regularly including the number “69,” a slang term for a sex act that has been around since at least the Kama Sutra. (Mr. Musk, who is 53 years old, is quick to point out that his birthday falls 69 days after 4/20.)

  • Calling things that he supports “epic” or “based.” These are adjectives favored by frequent users of Reddit and popularized by fans of Joss Whedon, a director who created the “Buffy the Vampire Slayer” television series in the late 1990s and went on to direct two of the Avengers movies. (Mr. Musk has said he wants to create “based” artificial intelligence with his chatbot, Grok, and recently told Tesla investors he expected an “epic” 2026 ahead for the company.)

Mr. Musk’s slang may seem inscrutable to people who aren’t steeped in online culture. But to his fans, Mr. Musk’s dated sensibilities are a kind of internet comfort food — and a nod to a shared, aggrieved worldview.

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Mr. Musk’s posts are full of the language of warfare and conquest portrayed in video games. That loaded language is a rallying cry for gamers and others from Mr. Musk’s very online world who — if they have a common political ideology — see in him someone who shares their skepticism of authority and their belief that America has gone too “woke.” To them, Mr. Musk’s online updates about what DOGE is up to come across as far more honest than a press release or news conference or — worst of all — something they read in the mainstream media. (It’s a strategy that recalls Donald Trump’s use of Twitter to signal authenticity during his first administration.)

“We’re living in the revenge of the nerds era,” Hasan Piker, a popular, politically progressive online personality who is not a fan of Mr. Musk, said in an interview. “This is the real, actual revenge of the nerds.”

Mr. Musk did not respond to a request for comment.

Every photo of Mr. Musk wielding a chain saw while wearing “deal with it” sunglasses indoors (another meme) represents a triumph of the nerd culture he has long identified with. On Wednesday, he attended the first meeting of President Trump’s new cabinet wearing a T-shirt that said “Tech Support.”

His fans speak back to him in his language. They send suggestions on how DOGE can fix the government by dismantling entire sections of it, often coded in the language of images typically found on Reddit. (Wojak, a crudely drawn character popularized on the message board 4chan, is a perennial favorite.)

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Mr. Musk prods his more than 200 million X followers for help with decisions in online polls. And he listens. The conversation becomes a feedback loop of insider jokes for the billionaire, who once hosted “Saturday Night Live” and prides himself on his sense of humor. (Mr. Musk sometimes overestimates his popularity in the comedy world. Once he joined the comedian Dave Chappelle on a stage in San Francisco. He was booed.)

“Anyone can find their own community, even if it’s a community frozen in 2010,” Brian Feldman, an internet culture writer who has long followed Mr. Musk’s exploits, said in an interview.

But to those steeped in modern internet culture, Mr. Musk’s communication style is far from on trend. That is especially so when even current terms like “no cap” (translation: no lie) or “lowkey fell off” (waned in popularity or relevance) are already showing their age. As with recent questions about Mr. Musk’s claims of superior video game skills, they see cracks in his supernerd facade.

“More than people would like to admit, they often become trapped in the internet they first encounter,” Mr. Feldman said.

Last week, Mr. Musk appeared at a conservative political conference wearing dark sunglasses, a big gold chain and a T-shirt that said he was “not procrastinating” but instead working on “side quests” (a common practice in sprawling role-playing games). He played off the quote from the Hindu scripture Bhagavad Gita that Robert Oppenheimer said was going through his mind as he tested the first atomic bomb: Now, I am become Death. The destroyer of worlds.

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“I am become meme,” Mr. Musk said to a mostly mute crowd. “There’s living the dream and there’s living the meme, and that’s pretty much what’s happening.”

Even some of his most fervent followers on X recoiled. “Elon Musk fell off lowkey,” one user wrote.

Mr. Musk’s online vocabulary is a reminder of 2010, when nerd culture was ascendant. Reddit was a meme factory for favorites like Lolcats and icanhazcheeseburger. Gamers gathered in web forums or on online role playing games to hang out and fight through digital dungeons.

This was also the beginning of Mr. Musk’s metamorphosis from mere billionaire to internet celebrity. That year, he appeared as himself in the second “Iron Man” film. His online fans ate it up.

All of this also coincided with the rise of Web 2.0, a more social version of the internet. Twitter — long before Mr. Musk bought it and renamed it — was a town square. Facebook moved beyond likes and status updates with “Groups,” a feature that allowed people to form their own smaller communities. The chat forum 4chan was full of anonymous, often angry online trolls who bonded over vulgar behavior.

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While online groups had existed for years, the newer social networks were more tightly knit and rewarded the behavior that Mr. Musk often displays today. The right kind of posts could pick up steam and shoot across the internet.

Provocateurs moved beyond small-scale trolling to aggressive mass movements, such as Gamergate, a targeted harassment campaign against a female game designer by video game players who claimed she represented a lack of ethics in games journalism. It morphed into a social movement that fought diversity, feminism and what gamers saw as overly progressive values in film, television, literature and the video game industry — a viewpoint that Mr. Musk shares.

Gamergate also signaled that digital demonstrations could, for better or worse, lead to real-world change.

Mr. Musk’s tweeting style changed from anodyne company updates to more overt trolling. In 2018, he tweeted that he had secured a buyout offer for Tesla for a stock price of $420. Once, when a competing car company tried undercutting him on price, Mr. Musk said that he would drop the cost of his Tesla Model X to $69,420.

“The gauntlet has been thrown down!” he proclaimed on Twitter. “The prophecy has been fulfilled.”

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Unlike other tech billionaires, who seemed to live lives far removed from regular internet folk and became less online the richer they got, Mr. Musk was making himself relatable with memes, absurdity and relentless posting. And parts of the online world embraced him.

“Many people find him off-putting, I think,” said coldhealing, a pseudonymous cultural commentator who regularly follows Mr. Musk and other social movements online, in an interview. “But there are many people who he resonates with, and even though I think it’s 10 percent of the population max, it’s an influential 10 percent.”

Mr. Musk’s online life became even more bombastic after the Covid pandemic began in 2020. He attacked Tesla short-sellers and California state officials who wouldn’t let him reopen a Tesla factory. In 2023, he even live-tweeted photos of himself driving to Mark Zuckerberg’s house, threatening to wrestle the chief executive of Facebook. (They were, at the time, in the throes of organizing a real fighting match between them. It never happened.)

He posted himself playing Elden Ring, Path of Exile and other video games like Diablo IV. One of the world’s wealthiest men was telling gamers that he was one of them.

Mark Kern, a former video game executive at Blizzard, wrote in a post to X last week that people should not mess with gamers. “We’re forged by endless boss battles against impossible odds. We do not give up. We do not stop. We are the terminators of the culture war.”

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“Yes,” Mr. Musk wrote, quoting the post.

Conservatives who don’t spend a lot of time online have also embraced the image of Mr. Musk taking a chain saw to what they see as a bloated federal government, even if many of them aren’t exactly sure what he’s trying to say or when they’re supposed to laugh.

“It’s validation from people who have no idea what he’s saying, but still think he’s speaking this expert language,” said Mr. Feldman, the internet culture writer.

But Mr. Musk may be finding his online limits. It was difficult for some of his followers to shake off last week’s stage appearance at the Conservative Political Action Conference, which reminded them that it is hard to stay cool when you are, in fact, not very young. (Kabosu did not live to see the meme she inspired enter American political life. The 18-year-old Shiba Inu died last year.)

“Anyone else feel the vibe-shift in tpot/tech?” one X user wrote, referring to an online community called “This Part of Twitter,” which is largely composed of tech workers who have historically warmed to Mr. Musk. In other words, Mr. Musk was starting to look a little out of touch and increasingly unpopular.

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Nonetheless, Mr. Musk seems to be doubling down. His posting to X has increased in recent weeks, some days numbering in the hundreds. And he is still being validated by his fans.

On Thursday, Mr. Musk posted another meme to his X account — one of dozens of posts he had made that morning. In it was a photo of Mel Gibson as Mad Max in “The Road Warrior,” the early-1980s action thriller about a shotgun-toting nomad navigating a postapocalyptic world. In bold lettering, the meme said: “Ladies, it’s time to start thinking whether the guy you’re dating has postapocalyptic warlord potential.” (Film buffs may note that Max’s wife and son were killed by a biker gang in the first “Mad Max” film.)

One follower replied with a photo of a man wearing a Trojan helmet and body armor with an assault rifle in one hand and a spear in the other. It was one of more than 7,000 replies.

“Yup,” the follower said, adding a fire emoji.

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How our AI bots are ignoring their programming and giving hackers superpowers

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How our AI bots are ignoring their programming and giving hackers superpowers

Welcome to the age of AI hacking, in which the right prompts make amateurs into master hackers.

A group of cybercriminals recently used off-the-shelf artificial intelligence chatbots to steal data on nearly 200 million taxpayers. The bots provided the code and ready-to-execute plans to bypass firewalls.

Although they were explicitly programmed to refuse to help hackers, the bots were duped into abetting the cybercrime.

According to a recent report from Israeli cybersecurity firm Gambit Security, hackers last month used Claude, the chatbot from Anthropic, to steal 150 gigabytes of data from Mexican government agencies.

Claude initially refused to cooperate with the hacking attempts and even denied requests to cover the hackers’ digital tracks, the experts who discovered the breach said. The group pummelled the bot with more than 1,000 prompts to bypass the safeguards and convince Claude they were allowed to test the system for vulnerabilities.

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AI companies have been trying to create unbreakable chains on their AI models to restrain them from helping do things such as generating child sexual content or aiding in sourcing and creating weapons. They hire entire teams to try to break their own chatbots before someone else does.

But in this case, hackers continuously prompted Claude in creative ways and were able to “jailbreak” the chatbot to assist them. When they encountered problems with Claude, the hackers used OpenAI’s ChatGPT for data analysis and to learn which credentials were required to move through the system undetected.

The group used AI to find and exploit vulnerabilities, bypass defences, create backdoors and analyze data along the way to gain control of the systems before they stole 195 million identities from nine Mexican government systems, including tax records, vehicle registration as well as birth and property details.

AI “doesn’t sleep,” Curtis Simpson, chief executive of Gambit Security, said in a blog post. “It collapses the cost of sophistication to near zero.”

“No amount of prevention investment would have made this attack impossible,” he said.

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Anthropic did not respond to a request for comment. It told Bloomberg that it had banned the accounts involved and disrupted their activity after an investigation.

OpenAI said it is aware of the attack campaign carried out using Anthropic’s models against the Mexican government agencies.

“We also identified other attempts by the adversary to use our models for activities that violate our usage policies; our models refused to comply with these attempts,” an OpenAI spokesperson said in a statement. “We have banned the accounts used by this adversary and value the outreach from Gambit Security.”

Instances of generative AI-assisted hacking are on the rise, and the threat of cyberattacks from bots acting on their own is no longer science fiction. With AI doing their bidding, novices can cause damage in moments, while experienced hackers can launch many more sophisticated attacks with much less effort.

Earlier this year, Amazon discovered that a low-skilled hacker used commercially available AI to breach 600 firewalls. Another took control of thousands of DJI robot vacuums with help from Claude, and was able to access live video feed, audio and floor plans of strangers.

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“The kinds of things we’re seeing today are only the early signs of the kinds of things that AIs will be able to do in a few years,” said Nikola Jurkovic, an expert working on reducing risks from advanced AI. “So we need to urgently prepare.”

Late last year, Anthropic warned that society has reached an “inflection point” in AI use in cybersecurity after disrupting what the company said was a Chinese state-sponsored espionage campaign that used Claude to infiltrate 30 global targets, including financial institutions and government agencies.

Generative AI also has been used to extort companies, create realistic online profiles by North Korean operatives to secure jobs in U.S. Fortune 500 companies, run romance scams and operate a network of Russian propaganda accounts.

Over the last few years, AI models have gone from being able to manage tasks lasting only a few seconds to today’s AI agents working autonomously for many hours. AI’s capability to complete long tasks is doubling every seven months.

“We just don’t actually know what is the upper limit of AI’s capability, because no one’s made benchmarks that are difficult enough so the AI can’t do them,” said Jurkovic, who works at METR, a nonprofit that measures AI system capabilities to cause catastrophic harm to society.

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So far, the most common use of AI for hacking has been social engineering. Large language models are used to write convincing emails to dupe people out of their money, causing an eight-fold increase in complaints from older Americans as they lost $4.9 billion in online fraud in 2025.

“The messages used to elicit a click from the target can now be generated on a per-user basis more efficiently and with fewer tell-tale signs of phishing,” such as grammatical and spelling errors, said Cliff Neuman, an associate professor of computer science at USC.

AI companies have been responding using AI to detect attacks, audit code and patch vulnerabilities.

“Ultimately, the big imbalance stems from the need of the good-actors to be secure all the time, and of the bad-actors to be right only once,” Neuman said.

The stakes around AI are rising as it infiltrates every aspect of the economy. Many are concerned that there is insufficient understanding of how to ensure it cannot be misused by bad actors or nudged to go rogue.

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Even those at the top of the industry have warned users about the potential misuse of AI.

Dario Amodei, the CEO of Anthropic, has long advocated that the AI systems being built are unpredictable and difficult to control. These AIs have shown behaviors as varied as deception and blackmail, to scheming and cheating by hacking software.

Still, major AI companies — OpenAI, Anthropic, xAI, and Google — signed contracts with the U.S. government to use their AIs in military operations.

This last week, the Pentagon directed federal agencies to phase out Claude after the company refused to back down on its demand that it wouldn’t allow its AI to be used for mass domestic surveillance and fully autonomous weapons.

“The AI systems of today are nowhere near reliable enough to make fully autonomous weapons,” Amodei told CBS News.

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iPic movie theater chain files for bankruptcy

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iPic movie theater chain files for bankruptcy

The iPic dine-in movie theater chain has filed for Chapter 11 bankruptcy protection and intends to pursue a sale of its assets, citing the difficult post-pandemic theatrical market.

The Boca Raton, Fla.-based company has 13 locations across the U.S., including in Pasadena and Westwood, according to a Feb. 25 filing in U.S. Bankruptcy Court in the Southern District of Florida, West Palm Beach division.

As part of the bankruptcy process, the Pasadena and Westwood theaters will be permanently closed, according to WARN Act notices filed with the state of California’s Employment Development Department.

The company came to its conclusion after “exploring a range of possible alternatives,” iPic Chief Executive Patrick Quinn said in a statement.

“We are committed to continuing our business operations with minimal impact throughout the process and will endeavor to serve our customers with the high standard of care they have come to expect from us,” he said.

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The company will keep its current management to maintain day-to-day operations while it goes through the bankruptcy process, iPic said in the statement. The last day of employment for workers in its Pasadena and Westwood locations is April 28, according to a state WARN Act notice. The chain has 1,300 full- and part-time employees, with 193 workers in California.

The theatrical business, including the exhibition industry, still has not recovered from the pandemic’s effect on consumer behavior. Last year, overall box office revenue in the U.S. and Canada totaled about $8.8 billion, up just 1.6% compared with 2024. Even more troubling is that industry revenue in 2025 was down 22.1% compared with pre-pandemic 2019’s totals.

IPic noted those trends in its bankruptcy filing, describing the changes in consumer behavior as “lasting” and blaming the rise of streaming for “fundamentally” altering the movie theater business.

“These industry shifts have directly reduced box office revenues and related ancillary revenues, including food and beverage sales,” the company stated in its bankruptcy filing.

IPic also attributed its decision to rising rents and labor costs.

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The company estimated it owed about $141,000 in taxes and about $2.7 million in total unsecured claims. The company’s assets were valued at about $155.3 million, the majority of which coming from theater equipment and furniture. Its liabilities totaled $113.9 million.

The chain had previously filed for bankruptcy protection in 2019.

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Startup Varda Space Industries snags former Mattel plant in El Segundo

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Startup Varda Space Industries snags former Mattel plant in El Segundo

In an expansion of its business of processing pharmaceuticals in Earth’s orbit, Varda Space Industries is renting a large El Segundo plant where toy manufacturer Mattel used to design Hot Wheels and Barbie dolls.

The plant in El Segundo’s aerospace corridor will be an extension of Varda Space Industries’ headquarters in a much smaller building on nearby Aviation Boulevard.

Varda will occupy a 205,443-square-foot industrial and office campus at 2031 E. Mariposa Ave., which will give it additional capacity to manufacture spacecraft at scale, the company said.

Originally built in the 1940s as an aircraft facility, the complex has a history as part of aerospace and defense industries that have long shaped the South Bay and is near a host of major defense and space contractors. It is also close to Los Angeles Air Force Base, headquarters to the Space Systems Command.

Workers test AstroForge’s Odin asteroid probe, which was lost in space after launch this year.

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(Varda Space Industries)

Varda is one of a new generation of aerospace startups that have flourished in Southern California and the South Bay over the last several years, particularly in El Segundo, often with ties to SpaceX.

Elon Musk’s company, founded in 2002 in El Segundo, has revolutionized the industry with reusable rockets that have radically lowered the cost of lifting payloads into space. Though it has moved its headquarters to Texas, SpaceX retains large-scale operations in Hawthorne.

Varda co-founder and Chief Executive Will Bruey is a former SpaceX avionics engineer, and the company’s spacecraft are launched on SpaceX’s workhorse Falcon 9 rockets from Vandenberg Space Force Base in Santa Barbara County.

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Varda makes automated labs that look like cylindrical desktop speakers, which it sends into orbit in capsules and satellite platforms it also builds. There, in microgravity, the miniature labs grow molecular crystals that are purer than those produced in Earth’s gravity for use in pharmaceuticals.

It has contracts with drug companies and also the military, which tests technology at hypersonic speeds as the capsules return to Earth.

Its fifth capsule was launched in November and returned to Earth in late January; its next mission is set in the coming weeks. Varda has more than 10 missions scheduled on Falcon 9s through 2028.

For the last several decades, the Mariposa Avenue property served as the research and development center for Mattel Toys. El Segundo has also long been a center for the toy industry as companies like to set up shop in the shadow of Mattel.

The Mattel facility “has always been an exceptional property with a legacy tied to aerospace innovation, and leasing to Varda Space Industries feels like a natural continuation of that story,” said Michael Woods, a partner at GPI Cos., which owns the property.

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“We are proud to support a company that is genuinely pushing the boundaries of what’s possible, and are excited to watch Varda grow and thrive here in El Segundo,” Woods said.

As one of the country’s most active hubs of aerospace and defense innovation, El Segundo has seen its industrial property vacancy fall to 3.4% on demand from space companies, government contractors and technology startups, real estate brokerage CBRE said.

Successful startups often have to leave the neighborhood when they want to expand, real estate broker Bob Haley of CBRE said. The 9-acre Mattel facility was big enough to keep Varda in the city.

Last year, Varda subleased about 55,000 square feet of lab space from alternative protein company Beyond Meat at 888 Douglas St. in El Segundo, which it started moving into in June.

Varda will get the keys to its new building in December and spend four to eight months building production and assembly facilities as it ramps up operations. By the end of next year, it expects to have constructed 10 more spacecraft.

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In the future, Varda could consolidate offices there, given its size. Currently, though, the plan is to retain all properties, creating a campus of three buildings within a mile of one another that are served by the company’s transportation services, Chief Operating Officer Jonathan Barr said.

“We already have Varda-branded shuttles running up and down Aviation Boulevard,” he said.

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