Business
How Chipotle lost its sizzle
Chipotle Mexican Grill, the Newport Beach-based chain known for its bursting burritos and lunch bowls, just finished its worst year ever.
Its same-store sales declined last year for the first time since going public two decades ago. The downturn reflects what analysts say is a broader slowdown in fast casual chains — considered a step above fast food but below full-service restaurants.
In a K-shaped economy where the few with money are still spending while everyone else is anxious about rising prices and keeping their jobs, Chipotle is stuck in a sour spot. It isn’t a destination for the rich. Instead, it is a skippable splurge for those looking to save.
“Our guests [are] placing heightened focus on value and quality and pulling back on overall restaurant spending,” Chipotle Chief Executive Scott Boatwright said last week after announcing earnings.
In an uncertain economy muddied by tariffs and an immigration crackdown, consumers are cutting back on discretionary spending and increasingly seeking the best value on essentials such as lunch and dinner.
Chipotle has boomed in popularity since opening in Denver in 1993. It moved its headquarters to California in 2018.
The burrito staple opened 334 new locations last year, bringing its total to roughly 4,000. The company’s net income was $1.5 billion in 2025, virtually flat compared to the year prior. Its comparable sales lost steam with a roughly 2% decline in 2025 following a 7.4% increase in 2024.
In an earnings call earlier this month, executives estimated that same-store sales would be about flat in 2026, with 350 to 370 new restaurants slated to open.
“As we move into 2026, the consumer landscape is shifting,” Boatwright said.
He tried to suggest that Chipotle customers are from the upward-sloping part of the K in the K-shaped economy, so it will not be planning big price cuts to attract new customers. Boatwright said on the earnings call that 60% of Chipotle’s core customers make more than $100,000 per year.
“We’ve learned the guest skews younger, a little more higher income, and we’re gonna lean into that,” Boatwright said.
The company’s suggestion that it doesn’t plan to do much more for cost-conscious consumers sparked an online debate that the burrito giant is no longer for regular people.
McDonald’s demonstrated the value of offering more value these days. It announced this week that its sales surged after the launch of its $5 meal deal last year, part of broader value wars among fast-food establishments.
Chipotle has tried to offer value by not raising its prices as much as inflation would require, reviving a rewards program, testing a “happier hour” with lower prices and offering smaller portions at lower prices.
Chipotle came under fire in 2024 for dishing out inconsistent portion sizes, but has since recommitted to giving every customer a “generous” helping.
Late last year, Chipotle launched a high-protein menu that includes inexpensive options like a cup of chicken or steak for around $4. Protein has been trending as the rise of GLP-1s have many Americans eating less and focused on getting the most out of their meals.
“This is going to be a marquee year for Chipotle to get back on track,” said Jim Salera, a restaurant analyst at Stephens. “Chipotle has traditionally been much more resilient through ebbs and flows of the consumer, but nobody’s immune.”
The company has weathered other challenges in the past. Its business took a hit when it served tainted food that sickened more than 1,100 people in the U.S. from 2015 to 2018. The company paid a $25 million fine to resolve criminal charges connected with the outbreaks.
Some full-service restaurants are also lowering prices to levels that compete with Chipotle, analysts said. A Chipotle burrito or bowl plus a drink costs around $15, while the value-focused full-service restaurant Chili’s offers a multi-course meal for under $11.
“The pricing advantage that fast casual has relative to other segments has eroded significantly” said Aneurin Canham-Clyne, who covers restaurants for the trade publication Restaurant Dive.
Middle- and upper-income consumers aged 25 to 30 make up a significant share of Chipotle’s business, but many are looking for cheaper ways to get their meals. Fast casual chains have to rely on consumers with a range of incomes, not just the top 20% of households, Canham-Clyne said.
“White collar workers making in the low six figures in major cities who are feeling the heat from services inflation or feeling insecure in their jobs as a result of AI, they’re going to be saving a little bit more money,” he said.
Chipotle shares have fallen more than 37% over the past year, and they are not the only fast casual company to struggle in the stock market. Sweetgreen, headquartered in Los Angeles and catering to a health-conscious Southern California consumer, has seen its shares plummet 80% over the past year. The Mediterranean bowl spot Cava saw shares fall more than 50% over the same time period.
Chipotle shares closed Thursday at $35.84, down 4% for the day.
Canham-Clyne said Chipotle is not yet in dire straits. The brand has proven itself consistent and appealing to those looking for high-quality meals at a lower price than most sit-down restaurants.
“They sell a lot of burritos, they have a lot of stores,” Canham-Clyne said. “They can survive a bit of a downturn and continue to grow.”
Business
‘Minions & Monsters’ tops the box office, but with a lower-than-expected haul
The Minions took over theaters this weekend as Universal Pictures and Illumination’s “Minions & Monsters” won the top spot at the box office, though with a lower-than-expected domestic haul.
The animated movie, which follows the Minions’ takeover of Hollywood, took in $61.4 million in the U.S. and Canada for the five-day Fourth of July holiday weekend, according to studio estimates. That haul was lower than analysts’ expectations for a domestic opening of about $68 million. The movie’s three-day total was $36.4 million.
But the Minions performed well internationally, bringing in about $85 million. In total, “Minions & Monsters” made $159.9 million worldwide on a production budget of about $85 million.
The film is the latest in the powerhouse franchise that began with “Despicable Me” in 2010. Across its previous six installments, the “Despicable Me” and “Minions” franchise has made more than $5.6 billion at the global box office. The last movie, 2022’s “Minions: The Rise of Gru,” made more than $940 million worldwide.
“Minions & Monsters” marks the lowest opening for the franchise. Part of the issue could be timing — the box office can be negatively affected when the Fourth of July lands on a Saturday, said Paul Dergarabedian, head of marketplace trends at Rentrak.
Walt Disney Co. and Pixar’s “Toy Story 5” came in second at the box office this weekend with a domestic three-day gross of $31 million. Angel Studios’ biopic “Young Washington” ($20.8 million), Warner Bros. and DC Studios’ “Supergirl” ($9.6 million) and Universal’s “Disclosure Day” ($6 million) rounded out the top five, according to Rentrak.
The haul for “Minions & Monsters,” coupled with the strong holdover performance of “Toy Story 5,” proved again that family films are making a dent in the summer box office.
“Toy Story 5” has now brought in a total of $764.3 million worldwide, and last month, Universal, Illumination and Nintendo’s “The Super Mario Galaxy Movie” crossed $1 billion at the global box office, becoming the first film of any kind to do so this year.
The rest of the summer theatrical lineup is also expected to bring in audiences and push domestic box office totals closer to pre-pandemic figures. Next week, Disney will release its live-action “Moana,” followed by Christopher Nolan’s “The Odyssey” and Sony Pictures’ “Spider-Man: Brand New Day.”
To date, the summer box office is now about $2.3 billion, a nearly 12% increase compared with the same period a year ago, according to Rentrak data. Compared with pre-pandemic 2019’s numbers, however, it is still down about 7%.
Business
China-backed AI tool behind fake Brad Pitt fight making Hollywood inroads
Earlier this year, a widely circulated 15-second AI-generated video of Brad Pitt fighting Tom Cruise on a rooftop sparked outrage across Hollywood. One screenwriter called the cinematic clip “terrifying.” The Motion Picture Assn. demanded the company behind the artificial intelligence tool — Chinese tech giant ByteDance — halt its “infringing activity.”
Despite the uproar, the former majority owner of TikTok has quietly continued to court filmmakers, independent artists and executives who are eager to adopt the AI video generation model called Seedance.
Seedance was launched in the U.S. this spring at a Santa Monica event hosted by a group linked to the Chinese government.
ByteDance began hiring for 100 open roles, signed multiple independent filmmakers and artists and held private conversations about financing AI films. The company threw a lavish caviar party at Cannes and in May hosted panels promoting its cinematic tool at Amazon’s AI on the Lot event in Culver City.
“Like any new technology, Hollywood ultimately has no choice but to react to market realities. And that reality is that the new crop of AI-empowered Hollywood creatives see Seedance as having the most powerful video generator in the market right now,” said Peter Csathy of Creative Media, an entertainment and AI business advisory firm.
Joel Kuwahara, the animation producer on early seasons of “The Simpsons,” echoed Hollywood’s quiet embrace.
“Within the industry, I know that a lot of studios haven’t approved Seedance, but yet with a wink and a nod, they’re allowing Seedance to be used. … It’s kind of like a ‘don’t ask, don’t tell’ kind of a thing,’” Kuwahara told The Times.
ByteDance declined to comment on its U.S. expansion.
The race to build the dominant AI video model has created a fierce rivalry, pitting U.S. companies against the fast-closing Chinese competitors. On the American side, there are Google Veo and startups such as Runway and Luma. OpenAI’s Sora has discontinued its video tool.
The Chinese challengers Seedance, Kling and Alibaba’s HappyHorse have rapidly closed the gap on cinematic realism and have upstaged their American rivals by undercutting them on cost.
According to Artificial Analysis, a company that tracks cost and performances of different AI models, China’s Seedance is currently the most cost-effective and high-quality option compared with U.S. competitors. Seedance costs $9 per minute for video with audio generation, significantly lower than the $24 per minute required by Google’s Veo model.
That makes it an attractive tool for independent filmmakers like Rupert Wainwright, who recently met with Seedance executives at AI on the Lot.
He wants to use the the tool to help make his feature-length film called “Sebastian,” about a Christian saint set in 3rd century Rome. The hybrid AI film will be shot partly on location in Europe and partly generated with artificial intelligence.
“It’s the equivalent to when streaming a movie over the internet onto your TV finally became possible,” Wainwright said.
Kavan Cardoza.
(Kayla Bartkowski/Los Angeles Times)
A scene from “The Chronicles of Bone.”
(Kayla Bartkowski/Los Angeles Times)
In May, Steven Schneider, the producer of “Paranormal Activity,” famous for its handheld grainy footage-style filmmaking, announced “Terrarium,” his first hybrid AI horror production. The film’s director, Jason Zada, said it will be entirely generated using Seedance’s model.
Zada’s filmmaking workflow involves writing, casting, prompting and editing all simultaneously, allowing him to rewrite scripts based on “dailies” generated by AI that day.
He estimates that generating 15 seconds of high-definition video costs only $5.
“We could go from a very detailed outline, very detailed characters and have it be a bit more fluid, because we could regen[erate] as much as we want,” Zada said.
Zada plans to shoot the movie first on a soundstage with real actors and will decide later which parts work better traditionally and what should be done synthetically. He’s a member of the Directors Guild of America and said he will be employing union actors for his hybrid AI film.
Seedance also has continued building ties by offering indie creators, AI-native studios and filmmakers free monthly credits and access to unreleased features. These “tastemakers” beta test its models, offer feedback on what works, and use it for their personal filmmaking projects — which creates corporate brand awareness.
Kavan Cardoza is one such breakout filmmaker. His AI fantasy series, “The Chronicle of Bones,” which uses Seedance, features half a dozen distinct storylines and an ensemble of characters. New episodes, each not more than 30 minutes, are released on YouTube once a month. The solo filmmaker averages 3 million views per episode and has cultivated a YouTube audience of 500,000.
Most filmmakers are tool agnostic, but lately Cardoza has become completely dependent on Seedance, he said, because it solves a persistent problem: maintaining character consistency between shots.
Kavan Cardoza unmasked.
(Kayla Bartkowski/Los Angeles Times)
To create one of his characters, “the last lost boy,” Cardoza took self-portraits wearing a three-faced mask and a tattered brown jacket. He used those reference images for the AI character and transforms them into a stylized person, with a personality, backstory and visual details. He fed those images back to Seedance to get consistent characters — repeating the process for each member of the cast.
“I can’t go get Brad Pitt because he costs like $5, 10, 20 million to be in my film,” Cardoza said. “I can probably get a synthetic actor that will act just as good as Brad Pitt in the future. That’s crazy to me.”
Cardoza has copyrighted his script and characters, and aims to eventually attract major studio interest to turn his intellectual property into a film which comes with a built-in fan base.
Such plans are likely to face resistance from the performers union SAG-AFTRA, which has decried the use of synthetic actors such as Tilly Norwood.
“The rise of Seedance comes down to [its] focus on pleasing filmmakers and making things that look filmic,” said Stephan Vladimir Bugaj, senior vice president of JioStar, a joint venture between Disney and India’s Reliance Industries.
ByteDance introduced timeline-based prompting so filmmakers can actually pick specific moments and tweak them, and improved the understanding of camera direction, physics, lighting and fluidity of action. All of this, Bugaj said, “unlocked a kind of spectacle filmmaking that the other models are not delivering quite as well.”
The company’s tool has been in such high demand, Zada said, that Seedance has been quoting some major Hollywood studios $2 million for unrestricted special access.
While acknowledging Seedance’s popularity and its U.S. expansion, Amit Jain, chief executive of Luma, said its ceiling in Hollywood is severely limited. Traditional studios might adopt Chinese models for some preproduction tasks such as concepting, but the geopolitical and intellectual property risks for commercial generations are too prohibitive.
“Can you imagine Disney using the ByteDance model for the next ‘Snow White’? No way,” Jain said. “This is not even a technical argument, really. That’s the reality.”
Luma has been making inroads into Hollywood selling its software but has separately funded a production service company to teach filmmakers to make hybrid AI films using its tools.
Despite conservative production budgets, AI spending by media companies is projected to grow from $2.6 billion to $12.5 billion from 2024 to 2029, according to a State of Generative AI Media report.
Kavan Cardoza flips through pages of his fine-art photography book.
(Kayla Bartkowski/Los Angeles Times)
Bugaj warned that the quality and competitive price of Chinese models should be a “wake-up call” for American players fighting for market share.
“We’re not loyal,” said Zada, the filmmaker. “Whatever is the best, we’re going to use it.”
Business
California is bringing back EV rebates. This is how to get one
Nearly a year after the expiration of a $7,500 federal tax incentive for new electric vehicles, California is stepping in to try to motivate buyers to go electric.
Gov. Gavin Newsom allocated $135 million in his new state budget to provide incentives for new and used EVs. Participating automakers will match the funds.
California leads the nation in EV adoption, though the market has taken a hit under the Trump administration.
The state budget — a more than $350-billion spending plan — went into effect Wednesday. The EV incentives will take effect in the coming weeks as the California Air Resources Board irons out agreements with dealerships.
Here’s what you need to know.
What are the incentives worth?
Senate Bill 168 tasked the California Air Resources Board with setting incentive amounts for new and used electric vehicles sold in California.
Eligible buyers will receive $3,500 off for new EVs and $1,750 off for used ones. Unlike the federal tax credits that expired in September, these incentives offer an instant discount and don’t require buyers to apply for credit later.
State funds will cover half of the incentive amount, and auto manufacturers will cover the other half.
The rebates will mean that most eligible buyers will effectively get between 4% and 7% of their money back.
For used EVs, “this incentive helps what’s already a good deal become an even better deal,” said auto analyst Brian Moody. “I think that’s the perfect use of these kinds of dollars.”
What are the rules and exceptions?
The new incentives can’t be used on all electric vehicles — they apply only to new EVs with a manufacturer’s suggested retail price of $50,000 or less, and used EVs with a sale price of $25,000 or less.
The $50,000 maximum rules out many options on the market, but legislation outlining the incentive program makes a special exception for California-based companies. Buyers purchasing a new or used EV from a company with headquarters in California can claim the discount regardless of the vehicle price.
That’s good news for Lucid, with headquarters in Newark, Calif., and for Irvine-based Rivian. Neither company currently offers new vehicles for less than $50,000. Rivian said it plans to launch a $44,990 SUV in 2027.
Who is eligible?
California’s new EV discounts are available only to first-time EV buyers, according to the legislation.
SB 168 says the buyer’s eligibility will be “confirmed by a buyer attestation” that they have not previously owned a zero-emission vehicle.
The new EV incentive is less than half of the federal incentive that expired nine months ago. Whereas the federal incentive may have been enough to spark interest in a range of buyers, Moody said the lesser amount will probably appeal mainly to people who already have their eye on an EV.
“I think you have to already be considering it, or in the market,” Moody said. “I think that the amount is just right for that.”
What are California’s clean car goals?
The incentives are intended to help California reach its electric vehicle and air quality goals as those targets have been under fire from President Trump.
Shortly after taking office, Trump signed an executive order that revoked California’s authority to set its own EV regulations, which included a goal of having 100% of new vehicle sales in the state be zero-emission by 2035.
California sued the administration in response. The state also has goals, including some that have been in place since 2012, that set declining limits on smog-causing pollutants and required automakers to sell increasing percentages of electric and hybrid vehicles through 2025.
In March, the administration filed a new lawsuit again trying to block California’s ability to set stricter-than-federal emissions standards for cars.
Early this year, California announced that more than 2.5 million zero-emission vehicles had been sold in the state since 2010, surpassing a target to put 1.5 million zero-emission vehicles on the road by 2025.
-
Louisiana7 minutes agoLouisiana State Police Detectives Investigating Shreveport Police Department Officer-Involved Shooting
-
Maine10 minutes agoOne dead, another injured in Madison ATV crash
-
Maryland15 minutes agoMan killed, another injured in shooting at Maryland house party, described as
-
Michigan22 minutes agoRain chances linger into Monday across Southeast Michigan
-
Massachusetts25 minutes agoMotorcyclist flown to hospital after crash in Groton on Fourth of July
-
Minnesota30 minutes agoTwins 6, Yankees 1: A new morning in Twins Territory
-
Mississippi37 minutes agoCivil rights veteran the Rev. Ed King who helped found the Mississippi Freedom Democratic Party has died
-
Missouri40 minutes agoMissouri Highway Patrol Probes Death of Staff Member at Vall…