Business
Fontana's Black mayor is cracking down on Latino street vendors. Both sides allege racism

FONTANA, Calif. — At meeting after meeting, activists, social justice groups and residents took their turn at the lectern in the Fontana City Council chambers in the fall to sound off against Mayor Acquanetta Warren. Their denunciations of the city’s first Black mayor were relentless, and their anger resonated beyond the council chambers.
For months, Warren had been the driving force behind a crackdown on street food vendors selling goods without proper permits. Under a series of regulations approved by the City Council, unlicensed sellers could be arrested on misdemeanor charges. Their food and equipment were now fair game to impound and trash.
“It’s time to take a stand,” Warren told the packed chamber at one October meeting, standing firm against the onslaught. “We’ve tried everything we can to help people get legal. … Now it’s time to grab a couple of hammers.”
In a city where Latinos make up the majority of residents, some view the criminalization of street vending as a direct attack.
“It’s fascist, classist, racist, xenophobic and a grave injustice,” Fontana resident Evan Webb, a staunch ally of local activist groups, told the council at another October meeting. “Because of your votes, people will be traveling to poverty, debt, trauma and deportation.”
In the months since, activists have continued to ramp up their campaign against Warren, a Republican who has been open in her concerns about illegal immigration. Their verbal attacks, some laced with profanity and racial overtones, ripple across social media. And even as critics accuse city leaders of an ethnically motivated crackdown on working-class Latinos, Warren’s defenders say the backlash itself is racist in nature — a move to undermine a clear-eyed leader because she is a Black woman.
“I have followed this anti-Black behavior brought on by this immigration group since it surfaced back in October,” Hardy Brown, a longtime activist in San Bernardino’s Black community, said during a December City Council meeting. “They have called us everything but a child of God and using racial stereotype language I choose not to repeat.”
Fontana city leaders say their crackdown on street vending is about protecting health and local businesses. Activists call it an attack on Latino culture.
(Gina Ferazzi / Los Angeles Times)
The cat-and-mouse game between unlicensed street vendors and city code enforcement is not new for Southern California. It’s been an ongoing point of tension in relatively white suburban communities for years, particularly in Orange County’s posh beach cities. But what’s unfolding in Fontana represents a new front in the battle as the debate spreads into unfamiliar terrain: the Inland Empire, where large numbers of Latino families are relocating to escape unaffordable housing in Los Angeles and Orange counties.
In Fontana, the talking points in the standoff are in many ways the same as what’s played out elsewhere: City officials say unlicensed vendors represent a health risk to consumers, unfair competition to bricks-and-mortar restaurants and lost civic revenue from unpaid taxes and fees. Those defending street vendors say their trade offers an economic lifeline to hardworking people and, for many Latinos, calls up a nostalgic mainstay of Mexican culture.
But the discourse in Fontana has also veered into barbed and more personal territory, highlighting the growing pains of a Latino-majority community led by Warren, a controversial figure determined to establish Fontana as an up-and-coming suburb.
Alfonso Gonzales Toribio, an associate professor of ethnic studies at UC Riverside, notes another distinction: Along with Warren, many of those taking on street vendors in Fontana are Latinos and other people of color using nonracial terms to say why it’s a problem.
“There is this class dynamic that they’re trying to sell the Inland Empire as sort of the middle-class suburban alternative to living in Orange County,” Gonzales Toribio said. “And in doing that, they’re trying to create the image of these pristine uniform suburban spaces that don’t have room for street vending.”

Fontana officials say they pursued ordinances criminalizing street vending only after the city had exhausted efforts to bring unlicensed vendors into compliance.
(Gina Ferazzi / Los Angeles Times)
Fontana indeed has transformed since its founding. Unofficially dubbed “Fontucky,” the area was once home to agriculture and rolling hills and later to the Kaiser Steel mill, the largest steel plant on the West Coast during World War II.
Warren joined the City Council in 2002, and her successful mayoral bid in 2010 was lauded as a historic turning point in a city with a cruel history of segregation. As mayor, she has courted warehouse development, bringing in scores of facilities and hundreds of jobs. Critics of the approach dub her “Warehouse Warren” and question the environmental fallout of a local economy reliant on mass distribution centers and truck traffic.
From the start, Latino activists also took issue with her stance on illegal immigration.
Street vendors are quick to pull out their cellphones and call up a clip where Warren says, “If you get here illegally, you need to learn how to speak English. You need to understand the culture in America.” The doctored clip is presented as if Warren said this amid street vending discussions. In fact, the clip is from a 2010 council meeting where a San Bernardino public official called Warren racist after a newspaper story quoted her expressing support for a controversial Arizona law, passed that same year, that gave police broad powers to detain anyone suspected of being in the country illegally. Portions of the measure were subsequently voided by the U.S. Supreme Court.
Warren, a council member at the time, rebutted the accusations of racism and said she advocated for stronger border protections because people entering the country illegally were taking low-skilled jobs from impoverished Black communities.

Digna Orozco sets up a roadside sign for her Fontana food stand.
(Irfan Khan / Los Angeles Times)
Still, street vendors tend to think the mayor’s crusade against their vocation is rooted in animosity toward Latinos and immigrant culture.
“She doesn’t know us,” said Digna Orozco, who sells pambazos and tacos de canasta on a dirt patch near semi-trailer truck lots in Fontana.
Orozco said she turned to street vending after suffering a heart attack triggered by stressful work as a seamstress at high-end wedding boutiques. She didn’t think her heart could handle a return to boutique work, but she had bills to pay, so she turned to vending at the start of the COVID-19 pandemic.
“She doesn’t know that it’s out of necessity.” Orozco said. “I wanted to tell her, ‘I’m an American citizen from Fontana and my children grew up here.’”
Fontana city officials have repeatedly said the vending ordinances are not meant to target a demographic group. Warren declined The Times’ request for an in-person interview, but offered a statement blaming the tensions on social activists who have twisted the dispute into a “racial or social equity issue to promote their political agenda.”
“The businesses most impacted by their intentional disregard for our ordinance are mostly Latino-owned small businesses,” Warren said in the emailed statement. “They are the ones requesting city action, and they are the ones negatively impacted by this outrageous behavior. This group has attempted to make this a racial issue, and they are the ones who have resorted to personal attacks and threats of violence. The city will continue to enforce the law and stand up for local residents and businesses, regardless of the tactics employed by this group.”
The Times reached out to several Mexican food establishments, whose owners declined to speak on the record. Some cited fear of retaliation from pro-vendor activists, while others worried they might alienate fellow restaurateurs if they expressed support for street vendors. In general, they said they agreed with the need to curb unlicensed vendors; some suggested setting a radius clause where the same goods couldn’t be sold in front of a bricks-and-mortar establishment. Yes, street vendors are common in Mexico, one owner said, but in the U.S., fellow Latinos should shake off old habits and strive to eat better and cleaner.
Amanda Morales, a self-identifying Latina and special projects coordinator for the Fontana Chamber of Commerce, said the street vendor ordinances are not racist in nature but instead an effort to lift and support Latino-owned businesses.
“We have heard story after story of our restaurant owners on the verge of shutting down and laying off their employees that live in the city because they are unable to compete with the price points of street vendors,” Morales said.

Digna Orozco, right, prepares pambazo at her food stand.
(Irfan Khan / Los Angeles Times)
Council members contend they pursued the new ordinances only after the city had exhausted its efforts to work with unlicensed street vendors to bring them into compliance.
Code enforcement officers have distributed fliers explaining the licensing rules in English and Spanish. The city created a program in June to offer financial assistance of up to $2,000 to help cover expenses involved with obtaining permits from the city and county. Three months later, the city shut down the program because no applications were submitted.
Instead, Deputy City Manager Phillip Burum said, illicit vendors have memorized when officers begin their patrols. They pack up their food when officers drive by — and wait until the officers are gone to start selling again.
In October, the City Council approved spending $600,000 to bring in a third-party vendor to help with the crackdown. Pleasanton, Calif.-based 4Leaf Inc. will provide code enforcement services, such as giving warnings to first-time unlicensed vendors, impounding equipment and food from repeat offenders and, if necessary, calling in police for support. Under the six-month contract, six security workers will patrol the city during eight-hour shifts six days a week.
“We’re not objecting to people making money, but you need to do it the right way,” Warren told audience members at the October meeting where the expenditure was approved. “Our public looks upon our council and our region to keep them safe, and if you looked at the conditions they cooked [in], you wouldn’t be eating at these places. There’s no bathrooms. How [are] you going to sit there for eight hours with no bathroom? Where are you going to wash your hands?”
Warren’s admonitions have done nothing to quiet the pro-vendor forces. And as tensions have heightened, Fontana has added more police officers to stand watch during council meetings.
In October, Edin Alex Enamorado, whose strident activism has made him a social media sensation, organized a protest in front of the mayor’s house that police declared an unlawful assembly. Enamorado and a cohort of activists have since been jailed and await trial on allegations they used violent tactics to harass and intimidate perceived enemies of street vendors and certain other causes in multiple cities. The defendants deny the accusations, presenting themselves as crusaders using their 1st Amendment rights to stand up for the oppressed.
Coalition groups such as the Center for Community Action and Environmental Justice have galvanized vendors to share testimony at council meetings about what drew them to the occupation. Several explained in Spanish that the vending ordinances were upending a food service many residents appreciate and see as part of their heritage. Frustration has mounted as city-provided interpreters sometimes struggle to accurately convey what Spanish speakers say within the time frame allotted for public comment.
“When you talk about public health and safety of the community, you say that street vendors are a danger, that street vendors are a nuisance,” Joaquin Castillejos told the mayor at an October meeting. “You know what to me is a danger and a nuisance? It’s PM2.5 contamination from trucks going into our lungs every single day in the streets, and you wanna put warehouses next to a school—”
Before he could finish, his allotted time elapsed.

Business
Disney to cut hundreds of employees in latest round of layoffs

Walt Disney Co. launched another deep round of layoffs on Monday, notifying several hundred Disney employees in the U.S. and abroad that their jobs were being eliminated amid an increasingly difficult economic environment for traditional television.
People close to the Burbank entertainment giant confirmed the cuts, which are hitting film and television marketing teams, television publicity, casting and development as well as corporate financial operations.
The move comes just three months after the company axed 200 workers, including at ABC News in New York and Disney-owned entertainment networks. At the time, the division said it was trimming its staff by 6% amid shrinking TV ratings and revenue.
Disney declined to specify how many workers were losing their jobs. The cutbacks — the fourth round of layoffs in less than a year — come after Disney Chief Executive Bob Iger acknowledged to Wall Street that Disney had been pumping out too many shows and movies to compete against Netflix.
The programming buildup accelerated as the company prepared to launch Disney+ in late 2019, and it bulked up its staff to handle the more robust pipeline.
But the company has since retrenched, recognizing the need to focus on creating high-quality originals that meet Disney’s once lofty standards.
Disney has faced significant budget pressures after promising investors that its direct-to-consumer services — Disney+, Hulu and ESPN+ — would achieve profitability last year. The company lost billions of dollars over several years in its strategic shift to streaming, but it reached its goal to make money on streaming last fall.
Still, streaming subscribers can be fickle, creating a daunting new reality for the company that could long count on cable TV subscriptions as one of its most reliable economic pillars. Cord-cutting has taken a heavy toll.
The entertainment giant — one of Southern California’s largest private sector employers — has eliminated more than 7,000 jobs since 2023.
The traditional TV and film units felt the brunt of the downsizing during the last year. In July, the company slashed about 140 workers, primarily in its Disney entertainment unit. The company’s TV stations also lost staff members and ABC News shed about 40 employees last October.
ABC News largely escaped this week’s cuts, according to one knowledgeable person who was not authorized to discuss the internal moves.
ABC News still boasts healthy audiences for its newscasts, but the ABC television network and Disney-owned entertainment channels have seen dramatic viewer defections as consumers switch to streaming services, including Netflix, Paramount+ and Disney+.
ABC’s prime-time schedule has lost considerable steam. For the just-ended broadcast television season, ABC mustered only three shows in Nielsen’s top 20 rankings. “Monday Night Football on ABC” ranked seventh by averaging more than 10 million viewers, “Saturday Night Football” ranked 18th with 7.4 million viewers and freshman drama “High Potential” made the cut at 20th with an average audience of 7.1 million, according to Nielsen.
Monday’s eliminations come three weeks after Disney presented its fall lineup to advertisers, leaning heavily on its sports stars including Peyton and Eli Manning rather than actors from its entertainment programming.
ESPN was spared the ax as the sports unit is preparing for its high-stakes launch this fall of a stand-alone ESPN streaming service, the knowledgeable person said.
The move comes amid a strong run for Disney’s film studio, which has celebrated blockbuster box office results from its live-action “Lilo & Stitch,” which has earned $610 million in ticket sales globally, according to Box Office Mojo.
A month ago, Disney issued strong fiscal second-quarter earnings. The company reported $23.6 billion in revenue for the three months that ended March 29, a 7% increase compared with the same quarter a year earlier. Earnings before taxes totaled $3.1 billion, up $2.4 billion from last year.
Hollywood trade site Deadline first reported the news of the latest Disney cuts.
The landscape has been increasingly challenging for traditional companies. In addition to Disney, Warner Bros. Discovery, Paramount Global and even such tech companies as Amazon and Apple have fired workers.
In late May, NBCUniversal cut 54 jobs in Los Angeles, according to state employment records. Six Flags Entertainment Corp. laid off 140 workers.
Disney shares closed down 9 cents to $112.95.
Business
The Imports the U.S. Relies On Most From 140 Nations, From Albania to Zimbabwe

President Trump’s on-and-off tariffs have created deep uncertainty about the cost of imported goods — and it’s not always clear what goods will be most affected with any given country.
The largest U.S. imports from many countries are oil and gas, electronics, cars and pharmaceuticals. But there’s another way to look at what Americans import: trying to measure a country’s distinct contribution to the U.S.’s total needs.
For example, China’s largest exports to the U.S. — by dollar value — are electronics. But the U.S. also imports large quantities of electronics from elsewhere. Nearly 100 percent of imported baby carriages, however, come from China.
Switzerland, meanwhile, is responsible for nearly all of America’s imported precious metal watches. Ethiopia, on the other hand, sends the U.S. around 2 percent of its imported knit babies’ clothes — but that’s a larger share than for any other item it exports to the U.S.
The table below shows the item the U.S. relies on most from each of 140 trading partners. (We took out items that the U.S. also exports in large quantities, such as petroleum.)
What the U.S. is most reliant on from each country
COUNTRY | ITEM | Pct. of U.S. imports from here |
|
---|---|---|---|
Canada | Live pigs | >99% | |
Peru | Calcium phosphates | >99% | |
South Africa | Chromium ore | 98% | |
Switzerland | Precious metal watches | 98% | |
China | Baby carriages | 97% | |
Mexico | Self-propelled rail transport | 94% | |
Portugal | Natural cork articles | 93% | |
India | Synthetic reconstructed jewelry stones | 89% | |
Italy | Vermouth | 86% | |
Indonesia | Palm oil | 85% | |
Madagascar | Vanilla | 80% | |
Turkey | Retail artificial filament yarn | 79% | |
Brazil | Semi-finished iron | 76% | |
Vietnam | Coconuts, brazil nuts, and cashews | 75% | |
Australia | Sheep and goat meat | 74% | |
New Zealand | Misc. animal fats | 73% | |
Gabon | Manganese ore | 71% | |
Chile | Refined copper | 71% | |
Netherlands | Bulbs and roots | 70% | |
Spain | Olive oil | 62% | |
Taiwan | Tapioca | 62% | |
Argentina | Groundnut oil | 60% | |
Colombia | Cut flowers | 60% | |
Bolivia | Tungsten ore | 59% | |
Dominican Republic | Rolled tobacco | 59% | |
Cote d’Ivoire | Cocoa paste | 59% | |
Germany | Felt machinery | 58% | |
Finland | Cobalt oxides and hydroxides | 56% | |
Japan | Pianos | 52% | |
Israel | Phosphatic fertilizers | 50% | |
Philippines | Coconut oil | 50% | |
France | Insect resins | 50% | |
Thailand | Sugar preserved foods | 47% | |
Malaysia | Rubber apparel | 46% | |
Ireland | Sulfonamides | 45% | |
Pakistan | Light mixed woven cotton | 43% | |
Singapore | Glass with edge workings | 39% | |
Guatemala | Bananas | 38% | |
Ecuador | Cocoa beans | 38% | |
South Korea | Rubber inner tubes | 33% | |
Jamaica | Aluminum ore | 33% | |
Bangladesh | Non-knit babies’ garments | 31% | |
Austria | Handguns | 29% | |
United Kingdom | Antiques | 28% | |
Cambodia | Gum coated textile fabric | 25% | |
Nicaragua | Rolled tobacco | 24% | |
Guyana | Aluminum ore | 24% | |
Ukraine | Seed oils | 24% | |
Belgium | Flax woven fabric | 22% | |
Bahrain | Stranded aluminum wire | 22% | |
Sri Lanka | Coconut and other vegetable fibers | 21% | |
Morocco | Barium sulphate | 20% | |
Romania | Steel ingots | 19% | |
Norway | Carbides | 19% | |
Sweden | Stainless steel ingots | 17% | |
Costa Rica | Bananas | 16% | |
Honduras | Molasses | 16% | |
Paraguay | Wood charcoal | 16% | |
Denmark | Casein | 15% | |
Tunisia | Pure olive oil | 15% | |
Russia | Phosphatic fertilizers | 15% | |
Fiji | Water | 15% | |
Hong Kong | Pearls | 13% | |
Nepal | Knotted carpets | 13% | |
Poland | Processed mushrooms | 12% | |
Lebanon | Phosphatic fertilizers | 12% | |
Croatia | Handguns | 12% | |
Bulgaria | Non-retail combed wool yarn | 12% | |
Laos | Barium sulphate | 12% | |
Mozambique | Titanium ore | 11% | |
Ghana | Cocoa beans | 11% | |
Bahamas | Gravel and crushed stone | 10% | |
Greece | Dried, salted, smoked or brined fish | 10% | |
Jordan | Knit men’s coats | 10% | |
Czech Republic | Rolling machines | 10% | |
El Salvador | Molasses | 10% | |
Egypt | Spice seeds | 10% | |
United Arab Emirates | Raw aluminum | 9% | |
Uganda | Vanilla | 9% | |
Nigeria | Raw lead | 9% | |
Uruguay | Bovine, sheep, and goat fat | 9% | |
Latvia | Book-binding machines | 9% | |
Kazakhstan | Ironmaking alloys | 8% | |
Cameroon | Cocoa paste | 8% | |
Lithuania | Wheat gluten | 8% | |
Oman | Metal office supplies | 8% | |
Hungary | Seed oils | 7% | |
Belize | Molasses | 7% | |
Faroe Islands | Non-fillet fresh fish | 6% | |
Qatar | Pearls | 6% | |
Myanmar | Misc. knit clothing accessories | 5% | |
Zambia | Precious stones | 5% | |
Slovenia | Packaged medications | 5% | |
Senegal | Titanium ore | 5% | |
Algeria | Cement | 4% | |
Haiti | Knit T-shirts | 4% | |
Kenya | Titanium ore | 4% | |
Liechtenstein | Iron nails | 4% | |
Georgia | Ironmaking alloys | 4% | |
Liberia | Rubber | 4% | |
Serbia | Rubber inner tubes | 4% | |
Iceland | Fish fillets | 4% | |
Democratic Republic of the Congo | Refined copper | 3% | |
Botswana | Diamonds | 3% | |
Chad | Insect resins | 3% | |
Zimbabwe | Leather further prepared after tanning or crusting | 3% | |
Luxembourg | Polyamide fabric | 3% | |
Panama | Non-fillet fresh fish | 3% | |
Albania | Ironmaking alloys | 3% | |
Estonia | Fishing and hunting equipment | 2% | |
Ethiopia | Knit babies’ garments | 2% | |
Namibia | Wood charcoal | 2% | |
Venezuela | Processed crustaceans | 2% | |
Slovakia | Rubber tires | 2% | |
Lesotho | Knit men’s shirts | 2% | |
Tanzania | Precious stones | 2% | |
Papua New Guinea | Vanilla | 1% | |
Mauritius | Processed fish | 1% | |
Saudi Arabia | Iron nails | 1% | |
Moldova | Wine | ||
Suriname | Non-fillet fresh fish | ||
Angola | Pig iron | ||
Armenia | Diamonds | ||
Trinidad and Tobago | Non-fillet fresh fish | ||
Macau | Knitted hats | ||
North Macedonia | Curbstones | ||
Togo | Fake hair | ||
Bosnia and Herzegovina | Non-knit women’s coats | ||
Republic of the Congo | Antiques | ||
Azerbaijan | Ironmaking alloys | ||
Iraq | Antiques | ||
Libya | Misc. vegetable products | ||
Cyprus | Olive oil | ||
Kuwait | Ironmaking alloys | ||
Malta | Air conditioners | ||
British Virgin Islands | Diamonds | ||
Brunei | Knit T-shirts | ||
Cayman Islands | Phones | ||
Equatorial Guinea | Knitted hats | ||
Sint Maarten | Hard liquor |
Curious where the U.S. imports a particular item from? You can look it up below.
Searchable table
Computers $138.5 billion in imports | ||
Mexico | 35% | |
China | 26% | |
Taiwan | 19% | |
Vietnam | 11% | |
Thailand | 5% | |
Phones $119 billion | ||
China | 42% | |
Vietnam | 17% | |
Mexico | 9% | |
India | 7% | |
Thailand | 7% | |
Packaged medications $100.4 billion | ||
Ireland | 16% | |
Switzerland | 12% | |
India | 12% | |
Italy | 7% | |
China | 6% |
About the data
We analyzed U.S. International Trade Commission data on goods imported for consumption in 2024. We used product descriptions from the Observatory of Economic Complexity to label the goods, and edited these descriptions lightly.
We grouped goods using the first four digits of their code in the Harmonized Tariff Schedule, which lists categories of products.
We excluded goods that are widely produced in the U.S., using export data to remove goods where the U.S. exports at least 25 percent of what it imports by value.
We included only trading partners that export at least $50 million of goods each year to the U.S.
Business
From 'Squid Game' to 'Frankenstein,' Netflix takes brand promotion to a new level at Tudum
Vanessa Agabo-Davalos has spent hours watching the dystopian drama “Squid Game” on Netflix. But nothing could prepare the 21-year-old college student for seeing one of the show’s actors walk the red carpet a few feet in front of her.
She found herself starstruck in the presence of Kang Ae-sim, who portrays Geum-ja (Player 149) on the South Korean thriller. All the more so when they snapped a photo together.
“You forget everything. You forget how to talk — it’s just like ‘Wow, I saw you on TV,’” said Agabo-Davalos, who traveled an hour from the Inland Empire and can’t wait to see the final season this month. “I feel like it’s a dream come true for the ones that really enjoyed these shows.”
She was among the more than 9,500 Netflix fans who gathered Saturday at the Kia Forum in Inglewood for Netflix‘s Tudum live event, an hours-long extravaganza meant to hype up audiences for upcoming series, movies and returning franchises.
People traveled from all over the world to celebrate their love for shows including “Squid Game,” Addams Family series “Wednesday” and sci-fi show “Stranger Things.”
During Netflix’s variety-show like program onstage at the famed venue, the company showed off how its computer animated version of Tony Tony Chopper, a toddler-sized reindeer-boy character in the live action pirate series “One Piece,” would appear in the upcoming season.
Oscar-winning director Guillermo del Toro unveiled a new teaser trailer for his November Netflix movie, “Frankenstein,” starring Oscar Isaac and Mia Goth, who both appeared onstage with the filmmaker. Fans also saw the first six minutes of the first episode of Season 2 of “Wednesday,” which will be released in August.
The event, named after the sound that plays before a Netflix program begins (“tuh-dum”), was part of Netflix’s ongoing effort to harness the enthusiasm its viewers have for its most popular programs and inspire them to keep streaming.
“It is about celebrating fans and giving something back to them,” Netflix’s Chief Marketing Officer Marian Lee told The Times after the event. “Of course it is also about promoting … we have a huge slate coming up.”
Netflix hosted the first Tudum event in 2020 in São Paulo, which came from the company’s Brazil team, which had an idea for an event that rewarded the streamer’s fans of young adult shows. That later led to Tudum evolving into different formats including festivals and livestreams, events that were more like a fan convention.
In 2023, Netflix held Tudum again in São Paulo, drawing more than 35,000 attendees and more than 78 million views through Netflix’s social channels.
But Saturday’s festivities in Inglewood took Netflix brand promotion to a new level.
It was the first time Tudum was livestreamed directly on Netflix, rather than on YouTube or social media outlets. The event played like a roughly two-hour live variety show, featuring “ask me anything” segments, as well as performances from music artists including Lady Gaga, who appears in the next season of “Wednesday.”
Xavier Woods, left, and Kofi Kingston attend Netflix Tudum 2025: The Live Event at the Kia Forum on Saturday in Inglewood.
(Emma McIntyre/Getty Images for Netflix)
There was plenty of cross promotion of Netflix content during the show, as WWE wrestlers talked about why people should tune into their weekly live show on the platform, while also speaking about their love for “One Piece,” based on manga.
Tudum host Sofia Carson touted her upcoming Netflix movie, “My Oxford Year,” which also stars Corey Mylchreest, known for portraying King George III in Georgian era romance series “Queen Charlotte” from the “Bridgerton” universe. Sesame Street‘s Cookie Monster also made an appearance with actors Ben Affleck and Matt Damon, who star in the new Netflix movie “The RIP.”
“I don’t think another studio can pull this off in the way that we did,” Lee said. “Fandoms can be unique and distinct. They’re putting all those fans in a room together, WWE fans next to [mystery movie] ‘Knives Out’ fans next to Lady Gaga fans for ‘Wednesday.’ That’s an incredible achievement. That is something only Netflix can do.”
To some people, Tudum is a page borrowed from Walt Disney Co., which hosts the biennial D23 fan convention in Anaheim, pulling together disparate fandoms (Disney princesses, Marvel, Pixar, Star Wars) to converge in the same place. It raises the question: Does Netflix, a streaming service that produces shows from just about every genre for just about every kind of audience, have fans in the same way that Disney does?
Over the years, Netflix has expanded its live events and in-person experiences to keep viewers engaged. Those have included “Bridgerton” balls, Netflix-themed eateries and retail stores selling merch based on “Stranger Things” and other shows.
Lee declined to say how much Netflix spent on the event. Some fans bought tickets, ranging from $25 to $75, while others said they scored free tickets. Netflix said tickets sold out in about a week.
Netflix doesn’t have iconic animated characters like Mickey Mouse or storied franchises like “Star Wars” or Marvel. But Netflix’s strategy is to have something for everyone, and because of that, people are reluctant to quit it, industry observers say, even as economic anxieties run rampant.
“That is the competitive advantage of Netflix,” said Larry Vincent, a marketing professor at USC Marshall School of Business. “It really has become the big tent of streaming. They’ve invested pretty significantly to develop a stockpile of content.”
The streamer said last year it had more than 301 million subscribers globally. On Saturday, the attendees reflected that expansive audience.
Netflix Tudum 2025: The Live Event at the Kia Forum on Saturday in Inglewood.
(Adam Rose/Netflix)
Fans dressed up as their favorite characters from Netflix shows. People wore black dresses similar to Wednesday’s attire, straw hats in support of “One Piece” and green tracksuits like the ones players wear in the deadly “Squid Game.”
When Cookie Monster appeared behind a DJ booth on the “N” shaped red carpet to sing “‘C’ is for Cookie,” adults in “Squid Game” tracksuits joined in the chorus.
“It’s all-encompassing and global and passionate,” Tudum host Carson, known for starring in Netflix movies including “Carry-On” and “Purple Hearts,” said in an interview after the event ended. “It is truly extraordinary to feel the love from every single part of the world — it crosses languages, it crosses cultures.”
Shaheidi Jimenez, 21, came to the Netflix event as a fan of “Wednesday” and “Squid Game.” She hadn’t watched “Stranger Things,” but seeing the screaming fans for the show’s actors on the red carpet made her more curious about the sci-fi series.
“When I see the cast, it makes me want to watch it now,” Jimenez said. “I’m familiar with them more. It makes me want to watch the show and probably get into it.”
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