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Fear of Trump’s Tariffs Ripples Through France’s Champagne Region

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Fear of Trump’s Tariffs Ripples Through France’s Champagne Region

French Champagne producers do nearly a billion dollars’ worth of business with the United States every year. But on Friday in Épernay, the world capital of sparkling wine, the only number on anybody’s lips was 200.

That was the percent tariff that President Trump has threatened to impose on Champagne and other European wines and spirits exported to the United States, in a trade war that exploded this past week after the European Union countered Mr. Trump’s penalties on steel and aluminum with its own duties on American products.

The triple-digit menace landed like a thunderbolt in Épernay, rattling workers in nearby fields, producers in small villages and the venerable houses that line the Avenue de Champagne, Épernay’s central boulevard and a UNESCO Heritage site that oozes tasteful wealth.

“A 200 percent tariff is designed to make sure that no Champagne will be shipped to the United States,” said Calvin Boucher, a manager at Michel Gonet, a 225-year-old Champagne house on the avenue. With 20 to 30 percent of the 200,000 bottles it makes yearly exported to American wine merchants and restaurants, “that business would be crushed,” he said, adding that the price of a $125 Champagne would more than triple overnight.

Épernay sits in the heart of a region that produces the world’s finest bubbly. The United States is its biggest foreign market, with 27 million bottles shipped there in 2023, valued at around 810 million euros ($885 million).

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Chardonnay, Pinot Noir and Meunier grapes blanket the rolling hills and deep valleys of Champagne, which covers more than 130 square miles, from the city of Reims to the Aube river. The area is under France’s strict Appellation d’Origine system, which ensures that only the sparkling wine made here, using specific methods, can legally be called Champagne.

With more than 4,000 independent winemakers and 360 Champagne houses, the region produces around 300 million bottles annually, with one billion more resting in cellars. The biggest houses — including Dom Pérignon, Veuve Clicquot and Moët & Chandon, owned by the luxury conglomerate LVMH Moët Hennessy Louis Vuitton — dominate production and exports and account for a third of total sales.

But such figures were of little comfort in the wake of Mr. Trump’s threat. Just off the Avenue de Champagne, Nathalie Doucet, the president of Besserat de Bellefon, a specialty Champagne house that exports 10 percent of its premium production to the United States, said that the trade war made her anxious.

“We are waiting to see what happens, but it’s not good news,” said Ms. Doucet, whose Champagne is made with a laborious low-pressure process that gives it a crisp acidity and fine effervescence.

Champagne already had a tough year with bad weather that had reduced the harvest. Consumption has declined as young people shifted habits and switched to cocktails and artisanal beer. Champagne sales have thinned since the pandemic, falling 9 percent last year.

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At the same time, she said, Europe was grappling with wars in Ukraine and Gaza. And now the trade war with the United States, one of France’s traditional allies, over issues that have nothing to do with Champagne, has made her feel like collateral damage.

“It seems like a deliberate punishment,” said Cyril Depart, the owner of the Salvatori wine shop, just off the avenue, which offers a wide variety of artisanal Champagnes. His wife was an export manager for one of the big Champagne houses and had already been crunching numbers on the potential impact.

Leah Razzouki, an Épernay resident whose family has worked in the Champagne business for generations, said she was infuriated. “Many of our friends are small producers and they would be hit very hard,” she said.

The damage of a trade war would spread far beyond Champagne’s regal houses, hitting American importers and distributors and putting numerous small businesses at risk.

Michael Reiss, the president of Vineyard Road, a small distributor in Framingham, Mass., that imports Champagne and wines from Europe and distributes them in New England, said that small businesses like his, including restaurants and retail shops, would be “very hurt.” The unpredictable trade environment could force businesses to cancel planned investments, he added.

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Adding to the pain, tariffs applied at the beginning of the supply chain can multiply, as each business handling the product marks it up accordingly, Mr. Reiss said. “So even a 25 percent tariff can easily lead to a 40 to 60 percent increase in prices,” he said.

A 200 percent tariff “would eliminate the possibility of people buying things that bring them joy in their lives,” he added.

Even inside the Champagne Museum bordering the avenue in Épernay, the chatter strayed to Mr. Trump’s tariffs. Sacha Raynaud, whose family owns a small Champagne house, had brought a friend to learn the history of Champagne, which first appeared in the 17th century on the tables of royalty, giving the drink its nickname, “the king of wines.”

“French people are waking up to what’s happening in the United States, and starting to speak about boycotting American products,” she said.

Similar worries circulated in the fields. Working in a buttery morning light, a dozen field hands secured knotted brown vines to wires ahead of the spring growing season on freshly plowed earth in the shadow of the Champagne-producing town of Reuil, just west of Épernay.

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Even these jobs were at risk, said Patrick Andrade, who runs a small company that helps maintain Champagne vineyards. The 12 hectare (30 acre) plot belonged to a small house that exports to the United States, he said.

Should sales fall, wine producers would need fewer field hands, and there would be less work for tractor operators, cork makers and bottle makers. In the worst case, he added, it could force Champagne producers to consider ripping out vines.

On Friday, France’s finance minister, Eric Lombard, called the trade war “idiotic” and said he would travel to Washington soon. “We need to talk to the Americans to bring the tension back down,” he told French television.

France’s biggest Champagne houses have stayed conspicuously silent, declining to say anything while waiting to see how Mr. Trump’s threat would play out — and whether European officials could get him to back off.

Among them was LVMH Moët Hennessy Louis Vuitton, which sells nearly 35 percent of its wines and spirits in the United States. The company did not respond to a request for comment.

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Outside of LVMH’s Moët & Chandon mansion on the Avenue de Champagne, a group of Americans snapped selfies in front of a statue of Dom Pérignon, the monk who invented Champagne. Inside the stately building, no staff members wanted to talk tariffs.

Even so, locals whispered rumors that the big houses were upset by the tariff threat, but expected that it could quite possibly blow over.

After all, some said, Bernard Arnault, France’s richest man and the head of the LVMH empire, which dominates much of Champagne’s production, has a longstanding relationship with the U.S. president and was invited by Mr. Trump to his inauguration. Perhaps Mr. Arnault’s friendship would prevail at the end of the day, they said.

But for now, that is all just speculation. The reality is that nothing is certain — and uncertainty is bad for business.

Back at the Michel Gonet Champagne house, Mr. Boucher pointed to a display of cuvées that were popular among customers in the United States.

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“It’s just a stressful situation because we don’t know if the tariffs will even happen,” he said. “It’s not good for anybody.”

Aurelien Breeden and Ségolène Le Stradic contributed reporting.

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Port of Los Angeles records bustling 2025 but expects trade to fall off next year

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Port of Los Angeles records bustling 2025 but expects trade to fall off next year

The Port of Los Angeles expects it will move than 10 million container units for the second year in a row despite President Trump’s tariffs — but that number is likely to drop off in 2026 as the fallout of the administration’s trade war persists.

This year’s volume will reflect a decision by importers to get ahead of the tariffs before the duties took effect — with trade later slowing, according to the monthly report by the nation’s largest container port.

“In a word, 2025 was a roller coaster,” port Executive Director Gene Seroka said during the webcast.

In November, there was a 12% decrease in volume with about 782,000 TEUs, or 20-foot equivalent container units, processed by the port. The decrease was driven by an 11% fall in year-over-year import volume.

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“Much of that difference is tied to last year’s rush to build inventories and now with some warehouse levels still elevated, importers are pacing their orders a bit more carefully,” Seroka said.

Still, by the end of November, the port had moved almost 9.5 million container units, 1% more than last year, leading to the expectation that volume will top 10 million for the year.

The port moved 10.3 million container units last year and set a record in 2021 when it moved 10.7 million container units.

However, exports — cargo shipments from the port — fell for the seventh time in 11 months in November, sliding 8%, which will lead to the first annual decline since 2021. Seroka blamed the drop on the response to the tariffs.

“We’re also seeing the effects of retaliatory tariffs and third country trade deals on U.S. ag and manufacturing exports,” Seroka said. “This is a headwind we may face for some time to come.”

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The port director said he expects that imports will decline in the “single digits” next year because of continued high inventory levels, but he doesn’t anticipate a drastic downturn in overall trade.

“I don’t see the port volume falling off a cliff, and it’s a pretty good leading indicator to the U.S. economy that we should take stock in,” said Seroka, who added that there is much economic uncertainty entering next year.

The question of where the economy is headed was highlighted Tuesday by the latest jobs figures, which were delayed by the government shutdown.

They showed the economy lost 105,00 jobs in October as federal workers departed after the Trump administration cuts but gained 64,000 jobs in November.

The November job gains came in higher than the 40,000 that economists had forecast, but the unemployment rate still rose to 4.6%, the highest since 2021.

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Constance Hunter, chief economist at the Economist Intelligence Unit, who provided a 2026 U.S. national economic forecast for the port on Tuesday, said the jobs figures offer mixed signals.

The job gains were driven by the health and human services sector, reflecting a narrowing of where job growth is occurring. At the same time, more types of companies are adding jobs rather than subtracting them.

Hunter forecast that the economy will grow in the first half of the year, as consumers receive tax cuts called for in Trump’s “One Big Beautiful Bill Act” tax-and-spending measure. However, tariffs will weigh down the economy later.

One key issue driving uncertainty, she said, is whether the U.S. Supreme Court will uphold the tariffs Trump imposed under the International Emergency Economic Powers Act.

The Trump administration announced Tuesday that the government had collected more than $200 billion in tariff revenue this year. Trump has talked about sending out $2,000 rebate checks to consumers with some of the funds.

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However, a Supreme Court loss would force the government to return, by various estimates, $80 billion or more of the money to importers, putting a crimp in the president’s plans for economic stimulus.

Other factors driving uncertainty, Hunter said, are the Ukraine-Russia war, U.S.-China tensions over Taiwan and the “durability of peace in the Middle East.”

“All of these things are going to conspire to keep what we call the uncertainty index elevated,” she said.

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Commentary: Serious backlash to a Netflix/Warner Bros deal may come from European regulators

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Commentary: Serious backlash to a Netflix/Warner Bros deal may come from European regulators

If you’re looking for where the most crucial governmental backlash to a merger deal involving Warner Bros. Discovery, you might want to turn your attention east — to Europe, where regulators are girding to take an early look at any such deal.

Both of the leading bidders — Netflix, which has the blessing of the WBD board, and Paramount, which launched a hostile takeover bid — could face obstacles from the European Union. EU officials have spoken only vaguely about their role in judging whatever deal emerges, since the outcome of the tussle remains in doubt.

The European Commission “could enter to assess” the outcome in the future, Teresa Ribera, the EU’s top antitrust official, said last week at a conference in Brussels, but she didn’t go beyond that. Pressure is mounting within Europe for close scrutiny of any deal.

A deal with Netflix as the buyer likely will never close, due to antitrust and regulatory challenges in the United States and in most jurisdictions abroad.

— Paramount makes its appeal to the Warner board

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As early as May, UNIC, the trade organization of European cinemas, expressed opposition to a Netflix deal. The exhibitors’ concern is Netflix’s disdain for theatrical distribution of its content compared to streaming.

“Netflix has time and again made it clear that it doesn’t believe in cinemas and their business model,” UNIC stated. “Netflix has released only a handful of titles in cinemas, usually to chase awards, and only for a very short period, denying cinema operators a fair window of exclusivity.”

Neither WBD nor Netflix has commented on the prospect of EU oversight of their deal. Paramount, however, has made it a key point in its appeals to the WBD board and shareholders.

In both overtures, Paramount made much of the size and potential anti-competitive nature of Netflix’s acquisition of WBD. In a Dec. 1 letter sent via WBD’s lawyers, Paramount asserted that the Netflix deal “likely will never close due to antitrust and regulatory challenges in the United States and in most jurisdictions abroad. … Regulators around the world will rightfully scrutinize the loss of competition to the dominant Netflix streamer.”

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Netflix’s dominance of the streaming market is even greater in Europe than in the U.S., Paramount said, citing a Standard & Poor’s estimate that Netflix holds a 51% share of European streaming revenue. That figure swamps the second-place service, Disney, with only a 10% share. Paramount made essentially the same points in its Dec. 10 letter to WBD shareholders, launching its hostile takeover attempt at Warner.

European business regulators have been rather more determined in scrutinizing big merger deals — and about the behavior of major corporate “platforms” such as Google and X.com — than U.S. agencies, especially under Republican administrations. One reason may be the role of federal judges in overseeing antitrust enforcement by the Federal Trade Commission.

“Despite the European Commission (EC) successfully doling out fines numbering in the billions of euros for giants like Apple and Google for distorting competition, the FTC has struggled significantly in court, losing virtually all its merger challenges in 2023,” a survey from Columbia Law School observed last year.

The survey pointed to differing legal standards motivating antitrust oversight: “American courts have placed undue weight on preventing consumer harm rather than safeguarding competition; by contrast, the EU has remained centered on establishing clear standards for competitive fairness.”

In September, for example, the European Commission fined Google nearly $3.5 billion for favoring its own online advertising display services over competing providers. (Google has said it will appeal.) The action was the fourth multi-billion-dollar fine imposed on Google by the EC since 2017; Google won one appeal and lost another; an appeal of the third is pending.

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As an ostensibly independent administrative entity, the EC at least theoretically comes under less political pressure from the 27 individual members of the European Union than the FTC and Department of Justice face from U.S. political leaders.

President Trump has made no secret of his doubts about the Netflix-WBD deal. As I reported last week, Trump has said that Netflix’s deal “could be a problem,” citing the companies’ combined share of the streaming market. Trump said he “would be involved” in his administration’s decision whether to approve any deal.

That feels like a Trumpian thumb on the scale favoring Paramount. The Ellison family is personally and politically aligned with Trump, and among those contributing financing to the bid is the sovereign wealth fund of Saudi Arabia, a country that has recently received lavish praise from Trump. Another backer is Affinity Partners, a private equity fund led by Jared Kushner, Trump’s son-in-law.

The most important question about European oversight of the quest for WBD is what the regulators might do about it. The European Commission tends to be reluctant to block deals outright. The last time the EC blocked a deal was in 2023, when it prohibited a merger between the online travel agencies Booking.com and eTraveli. The EC ruling is under appeal.

At least two proposed mega-mergers were withdrawn in 2024 while they were under the EC’s penetrating “Phase II” scrutiny: the acquisition of robot vacuum cleaner maker iRobot by Amazon, and the merger of two Spanish airlines, IAG and Air Europa.

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Typically, the EC addresses potentially anticompetitive mergers by requiring the divestment of overlapping businesses. In the case of Netflix and WBD, the likely divestment target would be HBO Max, which competes directly with Netflix in entertainment streaming. Paramount’s streaming service, Paramount+, also competes with HBO Max but not on the same scale as Netflix.

Antitrust rules aren’t the only possible pitfall for Netflix and Paramount. Others are the EU’s Digital Services Act and Digital Markets Act, which went into effect in 2022. The latter applies mostly to social media platforms—the six companies initially deemed to fall within its jurisdiction were Alphabet (the parent of Google), Amazon, Apple, ByteDance (the parent of TikTok), Meta and Microsoft. Those “gatekeepers” can’t favor their own services over those of competitors and have to open their own ecosystems to competitors for the good of users.

The Digital Services Act imposes rules of transparency and content moderation on large digital services. No platforms owned by Netflix, Paramount or WBD are on the roster of 19 originally named by the EU as falling under the law’s jurisdiction, but its regulations could constrain efforts by a merged company to move into social media.

The EU also has begun to show greater concern about foreign investments in strategic assets. Traditionally, these assets are those connected with national security. But defining them is left up to member countries. As my colleague Meg James reported, the sovereign funds of Saudi Arabia, Abu Dhabi and Qatar have agreed to back the Ellisons’ WBD bid with $24 billion — twice the sum the Ellison family has said it would contribute.

The Gulf states’ role has already raised political issues in the U.S., since the cable news channel CNN would be part of the sale to Paramount (though not to Netflix). Paramount says those investors, along with a firm associated with Kushner, have agreed to “forgo any governance rights — including board representation.”

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That pledge aims to keep the deal out of the jurisdiction of the U.S. government’s Committee on Foreign Investment in the United States, or CFIUS, which must clear foreign investments in U.S. companies. But whether it would satisfy any European countries that choose to see Warner Bros. Discovery as a strategically important entity is unknown.

Then there’s Trump’s apparent favoring of the Paramount bid. Trump is majestically unpopular among European political leaders, who resent his pro-Russian bias in efforts to end Russia’s invasion of Ukraine. Trump has castigated European leaders as “weak” stewards of their “decaying” countries.

The administration’s recently published National Security Strategy white paper advocated “cultivating resistance to Europe’s current trajectory” and extolled “the growing influence of patriotic European parties,” which many European leaders interpreted as support for antidemocratic movements.

The document “effectively declares war on European politics, Europe’s political leaders, and the European Union,” in the judgment of the bipartisan Center for Strategic and International Studies.

How all these forces will play out as the bidding war for WBD moves toward its conclusion is imponderable just now. What’s likely is that the rumbling won’t stop at the U.S. border.

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What happens to Roombas now that the company has declared bankruptcy?

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What happens to Roombas now that the company has declared bankruptcy?

Roomba maker IRobot filed for bankruptcy and will go private after being acquired by its Chinese supplier Picea Robotics.

Founded 35 years ago, the Massachusetts company pioneered the development of home vacuum robots and grew to become one of the most recognizable American consumer brands.

Over the years, it lost ground to Chinese competitors with less-expensive products. This year, the company was clobbered by President Trump’s tariffs. At its peak during the pandemic, IRobot was valued at $3 billion.

The bankruptcy filing, which happened on Sunday, has raised fear among Roomba users who are worried about “bricking,” which is when a device stops working or is rendered useless due to a lack of software updates.

The company has tried assuaging the fears, saying that it will continue operations with no anticipated disruption to its app functionality, customer programs or product support.

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The majority of IRobot products sold in the U.S. are manufactured in Vietnam, which was hit with a 46% tariff, eroding profits and competitiveness of the company. The tariffs increased IRobot’s costs by $23 million in 2025, according to its court filings.

In 2024, IRobot’s revenue stood at $681 million, about 24% lower than the previous year. The company owed hundreds of millions in debt and long-term loans. Once the court-supervised transaction is complete, IRobot will become a private company owned by contract manufacturer Picea Robotics.

Today, nearly 70% of the global smart vacuum robot market is dominated by Chinese brands, according to IDC, with Roborock and Ecovacs leading the charge.

The sale of a famous household brand to a Chinese competitor has prompted complaints from Silicon Valley entrepreneurs and politicians, citing the case as a failure of antitrust policy.

Amazon originally planned to acquire IRobot for $1.4 billion, but in early 2024, it terminated the merger after scrutiny from European regulators, supported by then-Federal Trade Commission Chair Lina Khan. IRobot never recovered from that.

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The central concern for the merger was that Amazon could unduly favor IRobot products in its marketplace, according to Joseph Coniglio, director of antitrust and innovation at the think tank Information Technology and Innovation Foundation.

Buying IRobot could have expanded Amazon’s portfolio of home devices, including Ring and Alexa, he said, bolstering American competition in the robot vacuum market.

“Blocking this deal was a strategic error,” said Dirk Auer, director of competition policy at the International Center for Law & Economics. “The consequence is that we have handed an easy win to Chinese rivals. IRobot was the only significant Western player left in this space. By denying them the resources needed to compete, regulators have left American consumers with fewer alternatives to Chinese dominance.”

“While IRobot has become a peripheral player recently, Amazon had the specific capacity to reverse those fortunes — specifically by integrating IRobot into its successful ecosystem of home devices,” Auer said. “The best way to handle global competition is to ensure U.S. firms are free to merge, scale and innovate, rather than trying to thwart Chinese firms via regulation. We should be enabling our companies to compete, not restricting their ability to find a path forward.”

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