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Disney fans wait six hours for a popcorn bucket. Inside the latest rare merch frenzy

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Disney fans wait six hours for a popcorn bucket. Inside the latest rare merch frenzy

The wait time within the queue at Walt Disney World’s Epcot theme park was greater than six hours, the sort of line that kinds for the debut of a high-end attraction.

Awaiting the lots of of extraordinarily decided followers on the different finish: a purple plastic popcorn bucket within the form of a dragon named Figment. The buckets offered for $25 for a restricted time — restrict two per individual — and have been quickly noticed on the market on-line for as a lot as $270.

“Popcorn buckets are common. Figment merchandise is uncommon,” stated Jay Cisco, a options architect from Winter Backyard, Fla., who stood in step with lots of of individuals on a Friday in January. “Mix the 2 and it’s an ideal chaotic cocktail for capitalism.”

Disney has hardly ever produced merchandise that includes Figment, a personality from an Epcot attraction referred to as Journey Into Creativeness that opened within the Eighties. So when the corporate posted a imprecise teaser advert that includes the dragon on its TikTok channel, which has greater than 4.3 million followers, it kicked off the sort of fan frenzy that erupts often over Disney memorabilia.

The buckets went on sale at Epcot’s Worldwide Competition of the Arts, which opened Jan. 14 and runs by Feb. 21. They offered out by Jan. 17. They’re nonetheless promoting on the web bidding web site EBay for as a lot as $145.

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Disney merchandise — headbands, jerseys, collectible figurines — that followers acquire usually sells out shortly on the parks and resells for large markups on-line.

(Christian Thompson / Disneyland Resort )

Disney followers are notoriously devoted followers, and their dedication extends to merchandise the corporate strategically doles out to spark model buzz and herald large income. Plastic collectible figurines grow to be coveted collectibles, promoting secondhand on websites comparable to EBay and Mercari at super markups.

“I feel I actually appreciated gathering units from my favourite movies or favourite points of interest in order that after I have a look at them it jogs my memory of enjoyable recollections and makes me really feel linked to a spot I like,” stated Johanna Beaven, 25, a advertising assistant in London who has been gathering Disney collectible figurines since age 12.

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Beaven estimates she has spent greater than $2,500 on her assortment, which incorporates a number of hundred Mickey Mouse-shaped collectible figurines which might be emblazoned with the faces of different Disney characters.

If the scramble for limited-edition Disney merchandise rings a bell, it’s as a result of new fixations erupt each few years.

A set of dolls with outsized heads, often called Funkos, have been a fan focus a number of years in the past, with a number of reselling for almost $5,000 every. Again in 2017, gold-colored Minnie Mouse ears turned all the fad, as did the Mickey-shaped figures that Beaven collects — often called Vinylmation dolls — round 2012.

After which there was the fascination final 12 months over pins marking the fiftieth anniversary of Walt Disney World in Orlando, Fla. Each few years, crowds kind to purchase limited-edition tiki-style mugs from Dealer Sam’s Enchanted Tiki Bar at Disneyland in Anaheim and Walt Disney World.

Merchandise gross sales usually generate about 20% of theme park income, trade specialists stated. That surges when parks provide new souvenirs, garments and hats which might be tied to the opening of a brand new attraction, an anniversary, the launch of recent characters or a vacation celebration.

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Merchandise releases have grow to be larger — and more practical — productions lately due to social media, by which the theme parks or Disney influencers with tens of 1000’s of followers preview and promote merchandise.

Within the TikTok video posted by Disney Parks on Jan. 6, an individual sporting Mickey ears sings teasingly, “I do know one thing you don’t, I do know one thing you’ll by no means know,” whereas gesturing towards an image of the Figment popcorn bucket within the backdrop. The video has been “appreciated” by almost 80,000 viewers.

Disney collectors are hardcore followers whose “lives revolve round Disney,” stated Janet Wasko, a College of Oregon media research professor who wrote a e-book about Disney’s model attraction.

“These are the individuals who put Disney on the coronary heart of their lives, throughout necessary occasions like birthdays and weddings,” she stated.

By means of promoting, she stated, Disney promotes the concept that followers usually are not standing in line to purchase merchandise — they’re shopping for childhood recollections of park visits or beloved Disney characters.

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In 2010, Disney launched a social media and promoting marketing campaign referred to as “Let the Recollections Start” that inspired followers to share their movies, pictures or tales of journeys to Disney World or Disneyland for potential use in future advertisements.

A man poses with a purple dragon figurine.

Jay Cisco’s enthusiasm for Disney merchandise led him to an act of kindness he didn’t hesitate to undertake, even when it concerned hours of standing in line.

(Jay Cisco)

“We consider that our merchandise join company to tales and characters they wish to keep in mind with tangible recollections and a way of nostalgia,” Disney spokesperson Liz Jaeger stated.

Most particular merchandise is offered within the park to encourage return visits by followers, she stated. Disney additionally spreads the choices throughout a number of places throughout the park to reduce the hours-long queues.

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Disney most likely spends a substantial amount of time and analysis to find out what new objects will resonate with followers, stated John Gerner, a theme park marketing consultant and managing director of Leisure Enterprise Advisors.

Flooding the market with Disney merchandise may generate large income within the quick run, however Gerner stated Disney makes the smarter transfer of providing limited-time objects regularly, which retains followers coming again for extra.

“It’s higher to underproduce for this area of interest group and get the publicity worth of all of those followers actually paying prime greenback,” he stated. “That will get Disney much more publicity and much more buzz.”

A Spiderman vinyl figurine

Vinyl collectible figurines referred to as Funko Pop! have grow to be common amongst Disney collectors and promote secondhand for 1000’s of {dollars}.

(David Roark / Disneyland Resort)

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The resale of Disney merchandise is such an enormous market that EBay has a complete class on its web site dubbed “Disneyana.” It lists greater than 1.3 million objects, together with work, pins and Walt Disney autographs promoting for as a lot as lots of of 1000’s of {dollars}. Ardent followers say they attempt to keep away from the resellers, but when they spot memorabilia they will’t stay with out, they are going to pay the markup.

A number of EBay sellers itemizing the Figment popcorn bucket at double or triple the unique worth didn’t reply to e mail requests from The Occasions.

Cisco, the fan who stood within the six-hour line, isn’t any stranger to lengthy queues. He has waited hours upon hours for Disney pins, ears and a particular version fiftieth anniversary spirit jersey — a flowing long-sleeve shirt with gold lettering — and different issues for his spouse.

Cisco estimates he has spent about $1,000 through the years gathering about 30 pairs of Mickey Mouse ears. They’re displayed like artwork on a wall at his house.

What made this stakeout uncommon was that he was not there to purchase the popcorn bucket for himself. He was doing a favor for a fellow Disney fan he’d solely met on-line.

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Jennifer Siegel, a graduate scholar and stay-at-home mother from Tulsa, Okla., had posted a message on her Twitter account a couple of week earlier than the buckets went on sale, saying how determined she was to get one. “After this, I had a number of nameless Twitter accounts harass me about wanting one,” she stated in an interview.

Not Cisco, who noticed the feedback on Siegel’s Twitter account and drove the 25 miles from his house to Epcot to face in line Jan. 14. He popped the bucket within the mail and didn’t ask her to pay for any of it.

“I felt it was the best factor to do,” Cisco stated.

The 2 had interacted by Twitter earlier than — occasional fan chatter.

“I’d by no means have requested for it. He simply did it,” Siegel stated.

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She has spent a number of hundred {dollars} gathering a number of dozen Disney Lego units, Funko dolls and figures of Mickey Mouse dressed as a sorcerer.

“I acquire as a result of it brings again recollections from childhood, however I additionally consider it helps me heal my interior youngster as an grownup,” she stated. “This stuff function a reminder to have hope and to dream.”

When he queued up that day, he checked with Disney employees who assured him there have been sufficient buckets for everybody in line.

“It was a stunning day,” he stated. “I had a good time in line attending to know my neighbors.”

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Study details 'transformative' results from L.A. pilot that guaranteed families $1,000 a month

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Study details 'transformative' results from L.A. pilot that guaranteed families ,000 a month

Some of L.A.’s poorest families received cash assistance of $1,000 a month as part of a 12-month pilot project launched nearly three years ago. There were no strings attached and they could use the money however they saw fit.

Now, a new study finds that the city-funded program was overwhelmingly beneficial.

Participants in the program experienced a host of financial benefits, according to an analysis co-authored by University of Pennsylvania and UCLA researchers. Beyond that, the study found, the initiative gave people the time and space to make deeper changes in their lives. That included landing better jobs, leaving unsafe living conditions and escaping abusive relationships.

“If you are trapped in financial scarcity, you are also trapped in time scarcity,” Dr. Amy Castro, co-founder of the University of Pennsylvania’s Center for Guaranteed Income Research, told The Times. “There’s no time for yourself; there’s no time for your kids, your neighbors or anybody else.”

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The Basic Income Guaranteed: Los Angeles Economic Assistance Pilot, or BIG:LEAP, disbursed $38.4 million in city funds to 3,200 residents who were pregnant or had at least one child, lived at or below the federal poverty level and experienced hardship related to COVID-19. Participants were randomly selected from about 50,000 applicants and received the payments for 12 months starting in 2022.

Castro and her colleagues partnered with researchers at UCLA’s Fielding School of Public Health to compare the experiences of participants in L.A.’s randomized control trial — the country’s first large-scale guaranteed-income pilot using public funds — with those of nearly 5,000 people who didn’t receive the unconditional cash.

Researchers found that participants reported a meaningful increase in savings and were more likely to be able to cover a $400 emergency during and after the program. Guaranteed-income recipients also were more likely to secure full-time or part-time employment, or to be looking for work, rather than being unemployed and not looking for work, the study found.

“Instead of taking the very first job that was available, that might not have been a lasting, good fit for the family, [the participants were] saying, ‘Hold on a minute, I have a moment to sit and think and breathe, and think about where I want my family to be,’ ” said Dr. Stacia West, also a co-founder of the University of Pennsylvania’s Center for Guaranteed Income Research.

In a city with sky-high rents, participants reported that the guaranteed income functioned as “a preventative measure against homelessness,” according to the report, helping them offset rental costs and serving as a buffer while they waited for other housing support.

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It also prevented or reduced the incidence of intimate partner violence, the analysis found, by making it possible for people and their children to leave and find other housing. Intimate partner violence is an intractable social challenge, Castro said, so to see improvements with just 12 months of funding is a “pretty extraordinary change.”

People who had struggled to maintain their health because of inflexible or erratic work schedules and lack of child care reported that the guaranteed income provided the safety net they needed to maintain healthier behaviors, the report said. They reported sleeping better, exercising more, resuming necessary medications and seeking mental health therapy for themselves and their children.

Compared with those who didn’t receive cash, guaranteed income recipients were more likely to enroll their kids in sports and clubs during and after the pilot.

Los Angeles resident Ashley Davis appeared at a news conference Tuesday about the study findings and said that her health improved because she could afford to buy fruits, vegetables and smoothies. Before, she was pre-diabetic and “my cholesterol was going through the roof,” Davis said.

“I was neglecting my own needs,” said Davis, who described herself as a single mother of a special-needs child. She switched careers and is now studying to be a nurse, she said.

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Abigail Marquez, general manager of the Community Investment for Families Department, which helped oversee BIG:LEAP, said she’s spent 20 years working on various anti-poverty programs.

“I can say confidently that this is by far the most transformative program,” Marquez said.

BIG:LEAP was one of the largest of more than 150 guaranteed-income pilot programs launched nationwide in recent years. The program was funded through the city budget and included $11 million that city leaders moved from the Police Department budget in response to nationwide protests after the murder of George Floyd by a Minneapolis police officer in 2020.

Despite the positive research findings, programs like BIG:LEAP have raised concerns among some taxpayer groups.

“It’s simply wrong for the city government to take tax dollars earned and paid by people who are trying to pay their own bills and transfer that money to other people chosen by the government to receive it,” the Howard Jarvis Taxpayers Assn. said in a statement. “Guaranteed-income programs are appropriately funded voluntarily by charitable organizations and foundations, not forcibly through the tax code.”

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Councilmember Curren Price, whose South Los Angeles district includes some of the city’s most impoverished neighborhoods, introduced a motion Tuesday to continue a version of the pilot with a focus on people in abusive relationships and young adults in need of mental health and emotional support.

Price said he would contribute $1 million toward the next phase from his council funds. Councilmember Hugo Soto-Martinez also pledged $1 million.

Beyond that, it’s not clear where the next round of funding would come from. Price expressed hope the city would continue to support the effort through the general budget.

“I don’t know how realistic it is that it’s going to be $40 million again,” Price said. “But I think it’s realistic that we could receive something.”

This article is part of The Times’ equity reporting initiative, funded by the James Irvine Foundation, exploring the challenges facing low-income workers and the efforts being made to address California’s economic divide.

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Read the Letter to Sullivan & Cromwell

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Read the Letter to Sullivan & Cromwell

300 New Jersey Avenue, N.W., Suite 900
Washington, D.C. 20001
Phone: 202-465-8728
July 30, 2024
Joseph C. Shenker Esq.
Sullivan & Cromwell LLP
125 Broad Street
New York, NY 10004
Re: Blacklisting detractors of the Israeli government provoked by the indiscriminate Israeli
killings of infants, children, women, and men in Gaza, including a siege openly earmarked by no
water, no food, no shelter, no power, no medicine, no journalists.
Dear Mr. Shenker:
This letter responds to your remarks reported in The New York Times, “A Wall Street Law Firm
Wants to Define Consequences of Israel Protests,” by Emily Flitter (July 9, 2024).
Speaking as a leader of Sullivan & Cromwell, you stated all applicants for employment would be
vetted for lawful statements, actions, or beliefs that your law firm defines as antisemitic,
including mingling with pro-Palestinian demonstrators chanting “From the river to the sea,
Palestine will be free.” Will Sullivan & Cromwell establish an Index of Forbidden words, songs,
signs, or sayings that would be off limits to any of the firm’s employees?
We are concerned about the absence of due process safeguards that could destroy an applicant’s
professional career in addition to Sullivan & Cromwell’s apparent complacency with hiring
lawyers who engage in hate speech or violence against Arabs or other races. Doesn’t that
discrepancy smack of George Orwell’s Animal Farm, “All animals are equal, but some or more
equal than others?” Is Sullivan & Cromwell, now in its 145th year, seeking to make amends from
its earlier history of notorious discrimination against Jews until the 1950s, not to mention biases
against Muslims and Arabs?
There is no articulable definition of verbal antisemitism free from manipulation for ulterior
purposes. Sullivan & Cromwell seems to equate anti-Zionism with antisemitism. But renowned
scholars of Judaism like Allan C. Brownfeld insist that Zionism is a form of political idolatry that
elevates worship of the State above worship of the Torah and God. Would Sullivan & Cromwell
hire Mr. Brownfeld?
Will Sullivan & Cromwell provide applicants a fair warning of what words or acts will be treated
as antisemitic? What will be Sullivan & Cromwell’s standard of proof? Reasonable suspicion,
probable cause, a preponderance, clear and convincing, beyond a reasonable doubt, or non-
fantastic speculation? What rules of evidence will govern the antisemitism vetting? Will hearsay
be admitted? How will documents be authenticated? Will applicants have a right to counsel to
voice objections and a right to confront their accusers? Who will do the vetting? What selection

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Fred Segal closes its remaining stores, ending a Los Angeles fashion era

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Fred Segal closes its remaining stores, ending a Los Angeles fashion era

Fred Segal, once a centerpiece to the Los Angeles fashion scene, closed its two remaining stores Tuesday, bringing a quiet end — at least for now — to a name that endured for decades as a shopping destination.

The brand, which once had nine stores in California and locations in Switzerland and Taipei, succumbed to a challenging retail landscape, never recovering from the impact the COVID-19 pandemic had on sales despite being a fixture of Los Angeles fashion since the 1960s, said owner Jeff Lotman.

When Lotman bought the company in 2019, he said he had no plans to run the day-to-day operations of the stores, but was forced into the role by the pandemic.

“Everything just fell apart and then I sort of had to become a retailer, which is not what I planned to do,” he said. “I knew nothing about retail.”

Instead, Lotman, who owns the brand licensing company Global Icons, had aspired to oversee a dramatic expansion of the Fred Segal brand that was supposed to include around 20 new shops in major cities across the country and a move into home decor and accessories.

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“It’s not that retail is dying,” Lotman said at the time. “Boring retail is dying.”

The marquee name first appeared in 1961, when Fred Segal opened a small shop in West Hollywood, which grew into a cultural touchstone interwoven into the identity of Los Angeles. Its high-end, California-inspired line of clothes included bikinis, denim shorts and tank tops, often blending luxury with a laid-back look.

The company made its way into popular culture, getting referenced in shows like “Beverly Hills, 90210” and “Dawson’s Creek” and attracting celebrity customers such as Jennifer Aniston and Diana Ross.

Before the pandemic, Lotman said, the company had pending deals to open stores in Dubai, Canada and Japan. The two stores closing Tuesday are in West Hollywood and Malibu.

“Sixty years the company’s been around and it’s a shame that it’s finally coming to a close,” Lotman said.

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One of the company’s downfalls was not having enough self-branded products, Lotman said. Fred Segal stores carried close to 200 outside brands but had few of their own offerings.

“That’s really what we needed to develop to make this thing work,” Lotman said. “Retail is hard and being a multi-brand retailer is even harder.”

While the majority of the Fred Segal empire is shut down, including its online store, a Fred Segal Home furnishings store will remain open in Culver City.

The Segal family owns the Fred Segal trademark, said Lotman, who was licensing the trademark. Any decision about whether to open new stores or begin selling online again would be up to them, he said.

Larry Russ, the family’s attorney, said this is not the end of the road for the brand, but could not share more information.

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“We are going to be looking for a new operator to open up more stores in the future,” he said.

Lotman said he isn’t aware of any concrete plans to reopen business, but he’s optimistic.

“Hopefully someone may pick it back up and get it to go,” he said. “It is truly one of the great fashion brands out there.”

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