Business
Column: L.A.'s only Spanish-language children's bookstore will soon get más grande
When Chiara Arroyo and Celene Navarrete decided to sell Spanish-language children’s books in 2012, they weren’t worried about customer demand.
As mothers with kids at Edison Language Academy in Santa Monica, they saw that the market for bilingual books for Latinos and non-Latinos alike was surging, especially as schools created dual immersion programs. As immigrants from Mexico and Spain, they knew that Spanish had been part of Southern California for over 250 years and wasn’t going to disappear anytime soon.
No, what made them fret was the eternal question Angelenos face:
LA Librería co-founder Celene Navarrete in her bookstore.
(Etienne Laurent / For The Times)
How do you make it in L.A.?
“It’s so easy to be invisible in this city,” Navarrete told me as we walked toward the back of LA Librería, the brick-and-mortar store she and Arroyo own and run. “It’s so spread out. Promotion is so hard. You have to go community to community, street by street.”
Navarrete and Arroyo knew that success wasn’t guaranteed even in a city with a long Spanish-language literary tradition, a megalopolis where the U.S. Census Bureau estimates that nearly 40% of households speak Spanish. They were preparing to launch in an era when bookstores were closing, Amazon was dominating online sales and the publishing industry was preparing to pivot from paper to digital.
The two were undeterred, however, because of a sense of obligation brought on by disgust. The few children’s books translated from English to Spanish that they could find were riddled with mistakes.
“In English, you don’t publish a book with errors,” Arroyo said. “In Spanish, [American publishers] don’t care. They think that the Spanish-speaking families don’t have money? There’s negative values associated with Spanish.”
“Such tremendous prejudices,” Navarrete added. “When we saw the reality,” opening a store “became a necessity.”
They started with an online bookstore and began to organize school book fairs across the U.S. Next came a tiny warehouse in West Adams that opened to the public in 2015. Soon followed community festivals, contracts with schools to provide bilingual books and increasing fame as one of the few Spanish-language children’s bookstores in the country — and one of the only Spanish-language bookstores in Los Angeles, period.
LA Librería co-founders Chiara Arroyo, left, and Celene Navarrete in the stockroom.
(Etienne Laurent / For The Times)
The COVID-19 pandemic nearly ended LA Librería, but Arroyo and Navarrete pulled through with the help of grants and the fact “that children went home with books to read,” according to Navarrete. The store has not only rebounded, but it’s also ready for the next stage of success.
I met Arroyo and Navarrete a few weeks ago at their new location: a long, single-story 4,400-square-foot building in Mid-City that’s double the size of LA Librería’s last spot and that they’ll officially debut in mid-June.
“We’ve asked ourselves if we were crazy many times,” Arroyo, 47, said with a laugh, then a look at Navarrete. They’re both gregarious but not grating and carry conversations with the grace and teamwork of Mookie Betts firing off a throw to Freddie Freeman.
Navarrete, 51, shook her head with a wide grin. “We don’t even believe what we have, because we’re so happy.”
Our tour began in the warehouse section, where 8,000 titles from across the Spanish-speaking world on all sorts of subjects rested in boxes and on huge steel racks better suited for tires. We spoke almost exclusively in Spanish, with me slipping into English a few times even though español was my first tongue. The two were sympathetic.
Books are displayed at LA Librería.
(Etienne Laurent / For The Times)
“The interest for bilingualism is here,” said Navarrete, who’s also a professor of coding and computer information systems management at Cal State Dominguez Hills. “It’s changing the importance of keeping Spanish that we need to work on.”
“People want to feel represented,” said Arroyo, a former film critic for Spanish and Mexican publications. “They don’t just ask, ‘Do you have books about Guatemala?’ They ask, ‘Do you have books from Guatemala?’ They want to see themselves.”
Of Spanish and Italian heritage, Arroyo grew up in Barcelona, Spain, where “in every corner, in small towns, there was a bookstore.” Navarrete, a native of the Mexican state of Aguascalientes, was raised in a household where books weren’t as common but were nevertheless treasured. When the two met, they were taken aback by the paucity of Spanish-language literature available in Los Angeles. Festivals and bookstores had come and gone over the decades, done in by lack of funding and the precarious business that is book selling in the digital age.
LA Librería co-founder Chiara Arroyo.
(Etienne Laurent / For The Times)
“Spanish has always lived here along English — all kinds of Spanish,” Navarrete said. “But most of what we could find was through Mexican eyes.”
We were now walking around LA Librería’s offices, which double as a packing area. Empty dollies and carts stood near two employees who readied books for delivery. Cool stuff was everywhere I looked. A compendium of Latin American folk tales. A young-adult version of radio legend Maria Hinojosa’s memoir. Picture books teaching Spanish speakers words in Nahuatl and Maya. Above us were giant papier-mâché heads of alebrijes — colorful Mexican folk art figurines — used at LA Librería’s recent appearance at the L.A. Times Festival of Books, where they hosted a signing for me.
“A book in Spanish in this city has a different meaning in this city,” Navarrete said. “A child learns to keep their parents’ language, or just learns it. For immigrant parents or grandparents, the books let them teach a new generation, but also let them remember.”
“It’s a mirror,” Arroyo said. “A portal.”
The two laughed at memories of the early days of LA Librería: How the warehouse began in their homes and moved to their first storefront. How demand soon exceeded supply. How customers quickly asked for readings as well.
“You know Charlie Chaplin?” Arroyo said. “Our first place was like that. We pull this, we move that, and our kitchen turned into a reading space, just like that!”
That won’t be a challenge at LA Librería’s new spot. The tour ended at the front of the store. Wooden planks and plywood sheets waited to be transformed into bookshelves. A glass-encased conference room the two jokingly call “the Fishbowl” will serve as a community gathering space for workshops.
(Etienne Laurent / For The Times)
Once the store opens, it’s time to work on more dreams. Deepening their relationships with L.A.’s other non-English bookstores. Their own publishing house. Expanding the Los Angeles Libros Festival, a bilingual fair they co-founded. Selling more adult books in Spanish.
“We have the kids’ world controlled, but we don’t know the adult world,” Navarrete said. “But pasito a pasito” — little step by little step.
She smiled. “The kids who bought our first books are now in college.”
Arroyo nodded. “Our spouses say we have the stars aligned for us. Maybe they’re right!”
Business
U.S. Space Force awards $1.6 billion in contracts to South Bay satellite builders
The U.S. Space Force announced Friday it has awarded satellite contracts with a combined value of about $1.6 billion to Rocket Lab in Long Beach and to the Redondo Beach Space Park campus of Northrop Grumman.
The contracts by the Space Development Agency will fund the construction by each company of 18 satellites for a network in development that will provide warning of advanced threats such as hypersonic missiles.
Northrop Grumman has been awarded contracts for prior phases of the Proliferated Warfighter Space Architecture, a planned network of missile defense and communications satellites in low Earth orbit.
The contract announced Friday is valued at $764 million, and the company is now set to deliver a total of 150 satellites for the network.
The $805-million contract awarded to Rocket Lab is its largest to date. It had previously been awarded a $515 million contract to deliver 18 communications satellites for the network.
Founded in 2006 in New Zealand, the company builds satellites and provides small-satellite launch services for commercial and government customers with its Electron rocket. It moved to Long Beach in 2020 from Huntington Beach and is developing a larger rocket.
“This is more than just a contract. It’s a resounding affirmation of our evolution from simply a trusted launch provider to a leading vertically integrated space prime contractor,” said Rocket Labs founder and chief executive Peter Beck in online remarks.
The company said it could eventually earn up to $1 billion due to the contract by supplying components to other builders of the satellite network.
Also awarded contracts announced Friday were a Lockheed Martin group in Sunnyvalle, Calif., and L3Harris Technologies of Fort Wayne, Ind. Those contracts for 36 satellites were valued at nearly $2 billion.
Gurpartap “GP” Sandhoo, acting director of the Space Development Agency, said the contracts awarded “will achieve near-continuous global coverage for missile warning and tracking” in addition to other capabilities.
Northrop Grumman said the missiles are being built to respond to the rise of hypersonic missiles, which maneuver in flight and require infrared tracking and speedy data transmission to protect U.S. troops.
Beck said that the contracts reflects Rocket Labs growth into an “industry disruptor” and growing space prime contractor.
Business
California-based company recalls thousands of cases of salad dressing over ‘foreign objects’
A California food manufacturer is recalling thousands of cases of salad dressing distributed to major retailers over potential contamination from “foreign objects.”
The company, Irvine-based Ventura Foods, recalled 3,556 cases of the dressing that could be contaminated by “black plastic planting material” in the granulated onion used, according to an alert issued by the U.S. Food and Drug Administration.
Ventura Foods voluntarily initiated the recall of the product, which was sold at Costco, Publix and several other retailers across 27 states, according to the FDA.
None of the 42 locations where the product was sold were in California.
Ventura Foods said it issued the recall after one of its ingredient suppliers recalled a batch of onion granules that the company had used n some of its dressings.
“Upon receiving notice of the supplier’s recall, we acted with urgency to remove all potentially impacted product from the marketplace. This includes urging our customers, their distributors and retailers to review their inventory, segregate and stop the further sale and distribution of any products subject to the recall,” said company spokesperson Eniko Bolivar-Murphy in an emailed statement. “The safety of our products is and will always be our top priority.”
The FDA issued its initial recall alert in early November. Costco also alerted customers at that time, noting that customers could return the products to stores for a full refund. The affected products had sell-by dates between Oct. 17 and Nov. 9.
The company recalled the following types of salad dressing:
- Creamy Poblano Avocado Ranch Dressing and Dip
- Ventura Caesar Dressing
- Pepper Mill Regal Caesar Dressing
- Pepper Mill Creamy Caesar Dressing
- Caesar Dressing served at Costco Service Deli
- Caesar Dressing served at Costco Food Court
- Hidden Valley, Buttermilk Ranch
Business
They graduated from Stanford. Due to AI, they can’t find a job
A Stanford software engineering degree used to be a golden ticket. Artificial intelligence has devalued it to bronze, recent graduates say.
The elite students are shocked by the lack of job offers as they finish studies at what is often ranked as the top university in America.
When they were freshmen, ChatGPT hadn’t yet been released upon the world. Today, AI can code better than most humans.
Top tech companies just don’t need as many fresh graduates.
“Stanford computer science graduates are struggling to find entry-level jobs” with the most prominent tech brands, said Jan Liphardt, associate professor of bioengineering at Stanford University. “I think that’s crazy.”
While the rapidly advancing coding capabilities of generative AI have made experienced engineers more productive, they have also hobbled the job prospects of early-career software engineers.
Stanford students describe a suddenly skewed job market, where just a small slice of graduates — those considered “cracked engineers” who already have thick resumes building products and doing research — are getting the few good jobs, leaving everyone else to fight for scraps.
“There’s definitely a very dreary mood on campus,” said a recent computer science graduate who asked not to be named so they could speak freely. “People [who are] job hunting are very stressed out, and it’s very hard for them to actually secure jobs.”
The shake-up is being felt across California colleges, including UC Berkeley, USC and others. The job search has been even tougher for those with less prestigious degrees.
Eylul Akgul graduated last year with a degree in computer science from Loyola Marymount University. She wasn’t getting offers, so she went home to Turkey and got some experience at a startup. In May, she returned to the U.S., and still, she was “ghosted” by hundreds of employers.
“The industry for programmers is getting very oversaturated,” Akgul said.
The engineers’ most significant competitor is getting stronger by the day. When ChatGPT launched in 2022, it could only code for 30 seconds at a time. Today’s AI agents can code for hours, and do basic programming faster with fewer mistakes.
Data suggests that even though AI startups like OpenAI and Anthropic are hiring many people, it is not offsetting the decline in hiring elsewhere. Employment for specific groups, such as early-career software developers between the ages of 22 and 25 has declined by nearly 20% from its peak in late 2022, according to a Stanford study.
It wasn’t just software engineers, but also customer service and accounting jobs that were highly exposed to competition from AI. The Stanford study estimated that entry-level hiring for AI-exposed jobs declined 13% relative to less-exposed jobs such as nursing.
In the Los Angeles region, another study estimated that close to 200,000 jobs are exposed. Around 40% of tasks done by call center workers, editors and personal finance experts could be automated and done by AI, according to an AI Exposure Index curated by resume builder MyPerfectResume.
Many tech startups and titans have not been shy about broadcasting that they are cutting back on hiring plans as AI allows them to do more programming with fewer people.
Anthropic Chief Executive Dario Amodei said that 70% to 90% of the code for some products at his company is written by his company’s AI, called Claude. In May, he predicted that AI’s capabilities will increase until close to 50% of all entry-level white-collar jobs might be wiped out in five years.
A common sentiment from hiring managers is that where they previously needed ten engineers, they now only need “two skilled engineers and one of these LLM-based agents,” which can be just as productive, said Nenad Medvidović, a computer science professor at the University of Southern California.
“We don’t need the junior developers anymore,” said Amr Awadallah, CEO of Vectara, a Palo Alto-based AI startup. “The AI now can code better than the average junior developer that comes out of the best schools out there.”
To be sure, AI is still a long way from causing the extinction of software engineers. As AI handles structured, repetitive tasks, human engineers’ jobs are shifting toward oversight.
Today’s AIs are powerful but “jagged,” meaning they can excel at certain math problems yet still fail basic logic tests and aren’t consistent. One study found that AI tools made experienced developers 19% slower at work, as they spent more time reviewing code and fixing errors.
Students should focus on learning how to manage and check the work of AI as well as getting experience working with it, said John David N. Dionisio, a computer science professor at LMU.
Stanford students say they are arriving at the job market and finding a split in the road; capable AI engineers can find jobs, but basic, old-school computer science jobs are disappearing.
As they hit this surprise speed bump, some students are lowering their standards and joining companies they wouldn’t have considered before. Some are creating their own startups. A large group of frustrated grads are deciding to continue their studies to beef up their resumes and add more skills needed to compete with AI.
“If you look at the enrollment numbers in the past two years, they’ve skyrocketed for people wanting to do a fifth-year master’s,” the Stanford graduate said. “It’s a whole other year, a whole other cycle to do recruiting. I would say, half of my friends are still on campus doing their fifth-year master’s.”
After four months of searching, LMU graduate Akgul finally landed a technical lead job at a software consultancy in Los Angeles. At her new job, she uses AI coding tools, but she feels like she has to do the work of three developers.
Universities and students will have to rethink their curricula and majors to ensure that their four years of study prepare them for a world with AI.
“That’s been a dramatic reversal from three years ago, when all of my undergraduate mentees found great jobs at the companies around us,” Stanford’s Liphardt said. “That has changed.”
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