Business
Aspiring screenwriters struggle to break into shrinking industry. 'It shouldn't be this hard'
Since the start of the year, Brandy Hernandez has applied to nearly 200 entertainment jobs.
The 22-year-old film school graduate, who works as a receptionist at the Ross Stores buying office in downtown Los Angeles, said that for most of those applications, she never heard back — not even a rejection. When she did land follow-up interviews, she was almost always ghosted afterward.
“I knew that I wouldn’t be a famous screenwriter or anything straight out of college,” said Hernandez, who graduated from the USC School of Cinematic Arts in 2024. But she thought she’d at least be qualified for an entry-level film industry job.
“It shouldn’t be this hard,” she kept thinking.
Since the COVID-19 pandemic triggered a widespread production slowdown, the entertainment industry’s recovery has been delayed by the dual Hollywood strikes, some of the costliest wildfires in California’s history and an industry-wide contraction.
Studios scrambling to cut costs amid the turbulence were quick to slash low-level positions that historically got rookies in the door.
“You almost feel cursed,” said Ryan Gimeson, who graduated from Chapman University’s Dodge College of Film and Media Arts in 2023, in the early days of the writers’ strike.
And while screenwriting has always been a competitive field, industry veterans attested that the conditions have rarely ever been harsher for young writers.
“In the past 40 years of doing this, this is the most disruptive I’ve ever seen it,” said Tom Nunan, founder of Bull’s Eye Entertainment and a lecturer in the UCLA School of Theater, Film and Television.
The landscape is especially dry in television writing, according to a jobs report released last month by the Writers Guild of America.
TV writing roles dropped 42% in the 2023-2024 season that coincided with the strikes, the report said. About a third of those cuts were to lower-level appointments.
It’s a far cry from the TV business Liz Alper broke into 15 years ago.
Alper, an L.A.-based writer-producer and co-founder of the fair worker treatment movement #PayUpHollywood, came up in the early 2010s, when opportunities in scripted television were still plentiful.
The CW, for instance, was putting out three original one-hour shows a night, or about 18 to 21 original pieces of programming a week, Alper said. That translated to anywhere between 100 and 200 staff writer slots.
But in the last five years or so, the rise of streaming has essentially done the opposite — poaching cable subscribers, edging out episodic programming with bingeable on-demand series and cutting writing jobs in the process.
The job scarcity has driven those in entry-level positions to stay there longer than they used to. A 2021 #PayUpHollywood survey found that most support staffers were in their late twenties, several years older than they were on average a decade ago.
Without those employees moving up and creating vacancies, recent graduates have nowhere to come in.
“I think if you have a job, it feels like you’ve got one of the lifeboats on the Titanic, and you’re not willing to give up the seat,” Alper said.
The entertainment job market has also suffered from the ongoing exodus of productions from California, where costs are high and tax incentives are low.
Legislation that would raise the state’s film tax credit to 35% of qualified spending — up from its current 20–25% rates — is pending after winning unanimous votes out of the Senate revenue and taxation committee and the Assembly arts and entertainment committee. Supporters say the move is critical for California to remain competitive with other states and countries, state legislators have argued.
Meanwhile, young creatives are questioning whether L.A. is the place to launch their careers.
Peter Gerard.
(Robert Hanashiro / For The Times)
Peter Gerard, 24, moved to L.A. from Maryland two years ago to pursue TV writing. After graduating with a data science degree from the University of Maryland, he sensed it was his last chance to chase his dream.
Within weeks of arriving in L.A. in April 2023, he landed a handful of job interviews and even felt hopeful about a few.
Then the writers guild went on strike.
“I came moments before disaster, and I had no idea,” he said.
During the slowdown, Gerard filled his time by working on independent films, attending writing classes and building his portfolio. He was fine without a full-time gig, he said, figuring L.A. would work its magic on him eventually.
Such “cosmic choreography” touched writer-producer Jill Goldsmith nearly 30 years ago, she said, when she left her job as a public defender in Chicago to pursue TV writing. After seven trying months in L.A., her luck turned when she met “NYPD Blue” co-creator David Milch in line at a Santa Monica chocolate shop. Goldsmith sent him a script, the show bought it and she got her first credit in 1998.
Goldsmith, a lecturer in the UCLA MFA program in the School of Theater, Film and Television, said she tells her students such opportunities only come when they meet fate halfway.
But hearing veteran writers mourn their lost jobs and L.A.’s bygone glory led Gerard to question his own bid for success.
“I felt sorry for them, but it also made me realize, like, ‘Wow, there’s a lot of people who want to do this, and a lot of them are much further along than me, with nothing to show for it,’” he said.
Lore Olivera.
(Robert Hanashiro / For The Times)
As the youngest staff writer in her current writers’ room, Lore V. Olivera, 26, has gotten used to her senior counterparts waxing nostalgic about the “good old times.”
“I think they’re definitely romanticizing a bit,” she said, “but there is some truth in there.”
Olivera landed her first staff writer job in 2023, a year after graduating from Stanford University. The process was straightforward: her reps cold-emailed her samples to a showrunner, he liked them, she interviewed and got the job. But Olivera said such success stories are rare.
“I was ridiculously lucky,” she said. Still, getting staffed is no finish line, she added, just a 20-week pause on the panic of finding the next gig.
Olivera is also the only staff writer in her current room, with all her colleagues holding higher titles like editor or producer. It’s a natural consequence, she said, of showrunners facing pressure to fill limited positions with heavy-hitters already proven capable of creating hits.
Olivera said she knows not every 26-year-old was getting hired a few decades ago, but even her elder peers agreed the industry has lost a former air of possibility.
“It’s definitely a slap in the face when you get here and you’re like, ‘Yeah, it’s going to be a few miserable years, and then I might not even make it,’” Olivera said. “Not even because I’m good or bad… but just because the industry is so dead and so afraid of taking chances.’”
Jolaya Gillams, who graduated from Chapman’s Dodge college in 2023, said that her class had talent in spades. But the industry hasn’t given them anywhere to put it.
Instead, studios are pouring money into remakes, the 24-year old said, even as consumers have displayed their appetite for original material.
“I hope that we move into an era of film where it’s new, fresh ideas and new perspectives and having an open mind to the voice of our generation,” Gillams said.
Until then, the filmmaker said she’ll continue to create work for herself.
During the strikes, Gillams and a production team with no budget made the short film “Sincero,” which won the audience award for short documentary at the 2023 Newport Beach Film Festival. As she continues the search for a distributor for the doc, she already has another project in the works.
Weary from the “black hole” of job applications, Hernandez said she, too, is focused on bringing her own work to life. In an ideal world, that leads to a film festival or two, maybe even agency representation. But mostly, what drives her is pride in the work itself.
“If I’m successful in my mind,” said Hernandez, “I’m content with that.”
Business
Nike to Cut 1,400 Jobs as Part of Its Turnaround Plan
Nike is cutting about 1,400 jobs in its operations division, mostly from its technology department, the company said Thursday.
In a note to employees, Venkatesh Alagirisamy, the chief operating officer of Nike, said that management was nearly done reorganizing the business for its turnaround plan, and that the goal was to operate with “more speed, simplicity and precision.”
“This is not a new direction,” Mr. Alagirisamy told employees. “It is the next phase of the work already underway.”
Nike, the world’s largest sportswear company, is trying to recover after missteps led to a prolonged sales slump, in which the brand leaned into lifestyle products and away from performance shoes and apparel. Elliott Hill, the chief executive, has worked to realign the company around sports and speed up product development to create more breakthrough innovations.
In March, Nike told investors that it expected sales to fall this year, with growth in North America offset by poor performance in Asia, where the brand is struggling to rejuvenate sales in China. Executives said at the time that more volatility brought on by the war in the Middle East and rising oil prices might continue to affect its business.
The reorganization has involved cuts across many parts of the organization, including at its headquarters in Beaverton, Ore. Nike slashed some corporate staff last year and eliminated nearly 800 jobs at distribution centers in January.
“You never want to have to go through any sort of layoffs, but to re-center the company, we’re doing some of that,” Mr. Hill said in an interview earlier this year.
Mr. Alagirisamy told employees that Nike was reshaping its technology team and centering employees at its headquarters and a tech center in Bengaluru, India. The layoffs will affect workers across North America, Europe and Asia.
The cuts will also affect staffing in Nike’s factories for Air, the company’s proprietary cushioning system. Employees who work on the supply chain for raw materials will also experience changes as staff is integrated into footwear and apparel teams.
Nike’s Converse brand, which has struggled for years to revive sales, will move some of its engineering resources closer to the factories they support, the company said.
Mr. Alagirisamy said the moves were necessary to optimize Nike’s supply chain, deploy technology faster and bolster relationships with suppliers.
Business
Senate committee kills bill mandating insurance coverage for wildfire safe homes
A bill that would have required insurers to offer coverage to homeowners who take steps to reduce wildfire risk on their property died in the Legislature.
The Senate Insurance Committee on Monday voted down the measure, SB 1076, one of the most ambitious bills spurred by the devastating January 2025 wildfires.
The vote came despite fire victims and others rallying at the state Capitol in support of the measure, authored by state Sen. Sasha Renée Pérez (D-Pasadena), whose district includes the Eaton fire zone.
The Insurance Coverage for Fire-Safe Homes Act originally would have required insurers to offer and renew coverage for any home that meets wildfire-safety standards adopted by the insurance commissioner starting Jan. 1, 2028.
It also threatened insurers with a five-year ban from the sale of home or auto insurance if they did not comply, though it allowed for exceptions.
However, faced with strong opposition from the insurance industry, Pérez had agreed to amend the bill so it would have established community-wide pilot projects across the state to better understand the most effective way to limit property and insurance losses from wildfires.
Insurers would have had to offer four years of coverage to homeowners in successful pilot projects.
Denni Ritter, a vice president of the American Property Casualty Insurance Assn., told the committee that her trade group opposed the bill.
“While we appreciate the intent behind those conversations, those concepts do not remove our opposition, because they retain the same core flaw — substituting underwriting judgment and solvency safeguards with a statutory mandate to accept risk,” she said.
In voting against the bill Sen. Laura Richardson, (D-San Pedro), said: “Last I heard, in the United States, we don’t require any company to do anything. That’s the difference between capitalism and communism, frankly.”
The remarks against the measure prompted committee Chair Sen. Steve Padilla, (D-Chula Vista), to chastise committee members in opposition.
“I’m a little perturbed, and I’m a little disappointed, because you have someone who is trying to work with industry, who is trying to get facts and data,” he said.
Monday’s vote was the fourth time a bill that would have required insurers to offer coverage to so-called “fire hardened” homes failed in the Legislature since 2020, according to an analysis by insurance committee staff.
Fire hardening includes measures such as cutting back brush, installing fire resistant roofs and closing eaves to resist fire embers.
Pérez’s legislation was thought to have a better chance of passage because it followed the most catastrophic wildfires in U.S. history, which damaged or destroyed more than 18,000 structures and killed 31 people.
The bill was co-sponsored by the Los Angeles advocacy group Consumer Watchdog and Every Fire Survivor’s Network, a community group founded in Altadena after the fires formerly called the Eaton Fire Survivors Network.
But it also had broad support from groups such as the California Apartment Association, the California Nurses Association and California Environmental Voters.
Leading up to the fires, many insurers, citing heightened fire risk, had dropped policyholders in fire-prone neighorhoods. That forced them onto the California FAIR Plan, the state’s insurer of last resort, which offers limited but costly policies.
A Times analysis found that that in the Palisades and Eaton fire zones, the FAIR Plan’s rolls from 2020 to 2024 nearly doubled from 14,272 to 28,440. Mandating coverage has been seen as a way of reducing FAIR Plan enrollment.
“I’m disappointed this bill died in committee. Fire survivors deserved better,” Pérez said in a statement .
Also failing Monday in the committee was SB 982, a bill authored by Sen. Scott Wiener, (D-San Francisco). It would have authorized California’s attorney general to sue fossil fuel companies to recover losses from climate-induced disasters. It was opposed by the oil and gas industry.
Passing the committee were two other Pérez bills. SB 877 requires insurers to provide more transparency in the claims process. SB 878 imposes a penalty on insurers who don’t make claims payments on time.
Another bill, SB 1301, authored by insurance commissioner candidate Sen. Ben Allen, (D-Pacific Palisades), also passed. It protects policyholders from unexplained and abrupt policy non-renewals.
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
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