JONESBORO, Ark. (KAIT) – Financial fraud continues to plague Arkansas residents as scammers target victims through phone calls and text messages, costing Americans over $16 billion in losses in 2024 according to the Federal Bureau of Investigation.
Lorrie Trogden, president and CEO of the Arkansas Bankers Association, said the losses increase by double-digit percentages each year.
“They get higher and higher every year, and not by one or two percent, by double-digit percent,” Trogden said. “Despite how big those numbers are, we know those aren’t the real numbers. They’re actually much higher because people don’t report.”
Personal costs drive legislative action
Former State Representative Carlton Wing experienced the effects firsthand when his childhood Sunday school teacher fell victim to a lottery scam.
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“She gets this email that says, ‘Congratulations, you’ve won the lottery and we’re going to give you $18 million for your winnings,’” Wing said. “She was so excited about that. They just said, ‘You just have to pay the taxes on the lottery and that’s how it starts.’”
Wing said repeated efforts by himself and authorities to stop his teacher were unsuccessful. The average person loses over $80,000 in scams, Wing said, though his teacher’s case involved “much, much more than that.”
The experience led Wing to help pass Act 1015 through the Arkansas legislature in 2021, designed to help financial institutions delay or stop certain attempts to scam elderly residents.
“There was really not much of a model anywhere else in the country. We were able to pull things from a few states and then apply them to Arkansas,” Wing said.
Banks face challenges stopping customer-initiated fraud
Every dollar lost to financial fraud costs a financial institution $5.75, Trogden said. Scams make up about 38% of overall fraud loss for financial institutions.
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“Part of the problem is that many of these scams are customer initiated,” Trogden said. “So, they are contacted by the scammer and then they willingly, albeit they’re not just doing it, they’re being tricked into it, but they are willingly giving over their banking information or they’re going to the bitcoin machine.”
Bank employees are trained to identify signs of scams, but stopping customers remains difficult even when workers recognize fraud attempts.
“We have put every countermeasure in place that we could possibly think of but at the end of the day if the customer initiates the funds transfer, then there’s not much we can do about it,” Trogden said.
Romance scams, imposter scams, and online shopping scams are the most common scams bankers encounter. Victims typically respond the same way, Trogden said: “I thought this one was legitimate. I’m so careful. But this seemed so every day.”
Attorney general launches task force
Arkansas Attorney General Tim Griffin launched a financial fraud task force last year after recognizing the need for better coordination with financial institutions.
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“The reason we wanted to do that is we would often learn of a scam and we would find out that the banks were seeing it before we do,” Griffin said. “Why don’t we start meeting with banks so we know it ahead of time?”
Griffin said his own mother receives frequent scam attempts through texts and phone calls.
“This threat involves everybody but it’s particularly focused or troublesome for the elderly,” Griffin said.
The task force meets quarterly to share information about crimes financial institutions are seeing, giving the attorney general’s office better tools to pursue perpetrators. Griffin said his office cannot always recover victims’ money but emphasized the importance of reporting fraud.
“You’re putting it on our radar, you’re telling us what’s going on and we know what to look out for and we can warn others about it and save money as a result,” Griffin said.
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Artificial intelligence presents new challenges
Trogden called artificial intelligence a “double-edged sword” in the fight against fraud.
“AI can data mine for any facts about you, any photos of you, and put together a profile that it is you trying to do these transactions or trying to do these things but then, on the flip side, banks are able to harness that same power to look for this fraud and to utilize it within their banking systems,” Trogden said.
Prevention tips for residents
Trogden offered several recommendations to protect against scams:
Never provide information to unsolicited contacts online
Call back using official numbers to verify legitimate requests
Only open texts or emails from known contacts
Establish family passwords to prevent imposter fraud
Report suspected fraud immediately to banks before contacting law enforcement
“Do not talk to these people,” Trogden said. “They are criminals and they don’t deserve your kindness.”
She emphasized the importance of quickly reporting the fraud to their bank, even before calling law enforcement.
“Call the bank,” she said. “Because the quicker you let the bank know, there might be an opportunity to claw that money back.”
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Ella McCarthy covers state politics and the state Supreme Court. Before joining the Arkansas Democrat-Gazette, she covered Austin City Hall for the Austin American-Statesman, and before that, held a fellowship with ABC News in Washington, D.C., where she covered national politics. A graduate of the Missouri School of Journalism, her work has been recognized by the Hearst Foundation, the Missouri Press Association and LION Publishers in the LION local journalism awards. She contributed to the Statesman’s coverage of a two-city shooting rampage that won a national Edward R. Murrow Award for breaking news coverage.
KATV ABC 7 in Little Rock, Arkansas covers news, sports, weather and the local community in the city and the surrounding area, including Hot Springs, Conway, Pine Bluff, Jacksonville, Sherwood, Stuttgart, Benton, Bauxite, East End, Scott, Pinnacle, Maumelle, Gibson, Landmark and Hensley.
The Little Rock Marathon welcomes runners of all experience levels to run its course each year.
That was best exemplified when its winners crossed the finish line.
The marathon featured 1,427 entrants, ages 16 to 80, with race veterans and first-timers of all ages competing Sunday morning.
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This was the 10th marathon for Benjamin Williams, a 42-year-old Baltimore resident originally from Australia. He hadn’t won prior Sunday but finished second in a marathon in Memphis in 2025 and was determined to finally get over the hump in Little Rock.
“It’s amazing,” Williams said. “I mean, it’s such a beautiful course, and it’s my first time in Arkansas. I love the city, and I’m just so excited to do it.
“I was desperate to win this one. I went to the front in the first mile, and then I ran on my own basically the whole way.”
Williams held an advantage of nearly a minute on the next-closet runner through the first 7 1/2 miles. By the time he hit the half marathon point, 13.1 miles, his lead was just shy of four minutes thanks to a 5:41 pace.
Williams won the marathon with a chip time of 2:32:07. Tyreek Gilkey, 22, of Fort Smith came second with a 2:39:02 chip time. Alec Hewett, 33, of Colorado Springs, Colo., finished third with a chip time of 2:39:50.
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“Little Rock is beautiful,” Williams said. “You know, I was focused on the race, but I’ve been able to see it the last few days, just walking around this beautiful city. The course is actually really hard. There’s a hill as you go up to Hillcrest, that neighborhood. That was a long, brutal hill. And then they get you with a little one just here at the end as well. So, yeah, it was a good course, but tough.”
Williams made sure to mention just how far he’s come in his marathon running career after winning his first.
“This is my 10th,” Williams said. “So hopefully it’s by some other people. My first one took me four hours, and I’ve just slowly brought it down.”
Williams also won the 5K on Saturday with a chip time of 16:22.7.
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As for the women’s race, it was first-timer Holly Moser, 25, who claimed first place. The Greeley, Colo., native who recently moved to Jacksonville finished seventh overall and first among female runners with a time of 2:53:23. She was second or third at each of the first five checkpoints before her 6:36 pace from Mile 21 to Mile 23 pushed her into first.
Moser, like most runners that compete in the Little Rock Marathon, highlighted the hills in the western portion of the course, particularly in the Hillcrest neighborhood, as a challenge.
“You guys managed to find every single hill that exists in the city somehow,” Moser said with a laugh. “I’m not sure how you did it, but you did. The energy was there, so it’s easy to get up those hills. And it was fun to kind of sightsee Little Rock. I still haven’t been to a lot of the neighborhood areas since we live in Jacksonville, so it was nice to get to see like a new area that I haven’t gotten to see before.”
Like Williams, Moser also ran the 5K the day before running the marathon. She finished seventh overall and third among women in that with a time of 19:49.4.
Leah Thorvilson, 47, of Bella Vista finished second among women with a chip time of 2:54:49. Erin Bellissimo, 41, of Monument, Colo., finished third with a 3:02:05 chip time.
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One other finish of note was Aaron McCaleb, who was the first marathon athlete overall to finish with a time of 1:59:48. Competing in the hand cycle division, McCaleb, 22, finished nearly 45 minutes before the nearest cyclist.
Temperatures remained favorable and fan support turnout was strong Sunday, giving competitors like Moser the boost they needed.
“The weather was perfect for the first like two hours, and then that sun came out and it got a little warm, but the support was unmatched,” Moser said. “I mean, every single booth that you passed, the vibes were high. Everyone was cheering. People were screaming your name. It’s easy to run fast when you got that many fans.”
Runners cross the Broadway Bridge as the sun rises over the Arkansas River during the Little Rock Marathon on Sunday, March 1, 2026. (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge into North Little Rock during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
A group of spectators watch runners cross the Broadway Bridge during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
A runner heads toward the finish line on the final stretch of the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge into North Little Rock during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge into North Little Rock during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Holly Moser heads toward the finish line on the final stretch of the Little Rock Marathon on Sunday, March 1, 2026. Moser would go on to win the women’s race. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Benjamin Williams heads toward the finish line on the final stretch of the Little Rock Marathon on Sunday, March 1, 2026. Williams would go on to win the men’s race. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Benjamin Williams heads toward the finish line on the final stretch of the Little Rock Marathon on Sunday, March 1, 2026. Williams would go on to win the men’s race. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Runners cross the Broadway Bridge into North Little Rock during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Competitors run past the Arkansas state Capitol during the Little Rock Marathon on Sunday, March 1, 2026. See more photos at arkansasonline.com/32runners/ (Arkansas Democrat-Gazette/Colin Murphey)
Katie Bowser stops to give her husband Larry Bowser a kiss before turning onto Tenth Street from Main Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. Katie was running the full marathon. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Marion Milwee, 16, (from left) Jennifer Milwee and Shannon Butler Dixon cheer as Virginia Milwee, their sister, daughter and niece respectively turns on to Commerce Street from Ninth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Melinda Asewicz holds up her glass in salute as runners move west on Ninth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
A runner moves east along Fourth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
A runner gets a drink from Andrea Rothman as he moves east along Fourth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
A runner moves east along Fourth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Runners move east along Fourth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Holly Moser, 25, of Jacksonville, crosses the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. Moser won the women’s race with a time of 2:53:23 the finish line https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Holly Moser, 25, of Jacksonville, runs to the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. Moser won the women’s race with a time of 2:53:23 the finish line https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Benjamin Williams of crosses the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock.Williams won the men’s race with a time 2:32:07. https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Benjamin Williams of crosses the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock.Williams won the men’s race with a time 2:32:07. https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Benjamin Williams of Baltimore runs on Ninth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. Williams won the men’s race with a time 2:32:07. https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Benjamin Williams of Baltimore runs on Fourth Street during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock.Williams won the men’s race with a time 2:32:07. https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Anne Henry Milner stretches out on the floor of the Statehouse Convention Center after completing the half marathon portion of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Runners cross the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
A runner crosses the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
A runner crosses the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Runners cross the finish line during the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Runners take to the course at the start of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
Sam (left) and Elliot Driver talk before the start of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. Elliot was running in the half marathon. See more photos at https://www.arkansasonline.com/0302Runners/….(Arkansas Democrat-Gazette/Adam Vogler)..
Maly Tabor (left) and Mary Kate Reid stretch before the start of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. Both women were running in the half marathon. See more photos at https://www.arkansasonline.com/0302Runners/….(Arkansas Democrat-Gazette/Adam Vogler)..
A group of runners walk down Main Street on their way to the Statehouse Convention Center for the start of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0302Runners/….(Arkansas Democrat-Gazette/Adam Vogler)..
Volunteers gather outside of the Statehouse Convention Center before the start of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0302Runners/….(Arkansas Democrat-Gazette/Adam Vogler)..
A runner walks towards the starting line of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0302Runners/….(Arkansas Democrat-Gazette/Adam Vogler)..
Runners take to the course at the start of the 2026 Little Rock Marathon Sunday, March 1, 2026, in Little Rock. See more photos at https://www.arkansasonline.com/0301Runners/..(Arkansas Democrat-Gazette/Adam Vogler)
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