Screenshot of “FIFA Super Soccer” on Roblox
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To Give FIFA’s Roblox Deal Context, Look at YouTube
Corporate boardrooms are trying to wrap their heads around how to leverage mobile-focused video game behemoth Roblox for their own gain, similar to how they were once forced to adapt to the rise of YouTube.
Like YouTube, Roblox diverges from the entertainment status quo. Both are driven by a sprawling network of content creators, many of whom begin as independent developers with little technical knowledge, and their audiences skew young. YouTube gives people tools to publish videos and an app in which users can watch them; Roblox gives people tools to build video games and an app in which users can play them.
Because of how Roblox games originate, they do not look as polished as those from big-budget studios on Xbox or PlayStation consoles. The graphics are rudimentary, and the games are most often played via mobile devices. Yet Roblox’s offerings, which are mostly free to play but often sell in-game cosmetic items and power-ups, can still be wildly popular, amassing more than 100 million daily active players. As Sportico has reported, mobile gaming is significantly larger than console usage globally.
Roblox’s grittier feel—akin to the appeal of an at-home YouTube vlog—is an asset. That said, it’s a trait that poses a challenge for brands, which feel a need to get involved but must do so in a way that comes off as organic within the raw aesthetics of the platform.
Enter the middlemen. Companies such as Gamefam connect native Roblox games and their creators with brands, reminiscent of the multi-channel networks (MCNs) that proliferated YouTube in the early 2010s and signed video makers to content partnerships.
The middlemen assume development and commercial responsibilities upon gaining a game’s rights. They implement corporate markings while ensuring a title still resonates with users.
On Friday, Gamefam announced the release of FIFA Super Soccer—a rebrand of a popular game it already owned, Super League Soccer. FIFA Super Soccer is one of many Roblox titles Gamefam has acquired from independent creators. As part of its adaptation, it added licensed properties related to FIFA, teams and some of FIFA’s brand partners, such as Adidas.
In this case, Gamefam has maintained a working relationship with the game maker, Mats Watte, whose original creation did not feature any intellectual property from soccer organizations. Gamefam did not disclose the financial terms of its licensing pact with FIFA that led to the rebranding.
“I was just in a meeting earlier today, and we were talking about, well, this is kind of like a [multi-channel network],” Ricardo Briceno, chief business officer of Gamefam, told Sportico in a video interview ahead of the FIFA Super Soccer announcement. “But it’s also a dirty word these days. So we’re not quite an MCN because it’s not just aggregating, because we also are operating and, like developing and doing things. But I don’t think it’s a bad example. It’s a good connection there.”
Many of YouTube’s multi-channel networks, perhaps most infamously Machinima, ultimately developed negative reputations. Independent creators came to resent the deals they signed, which they considered predatory because of lopsided revenue-sharing terms and long-term restrictions that barred them from working elsewhere.
There are some differences between MCNs and third-party Roblox development companies. For starters, the game, not the creator, is the main product on Roblox. Rather than set a perpetual quota for influencer content production, as was often the case with YouTube MCNs that would burn out video makers, Roblox’s middlemen generally obtain a game that already exists and then handle further development themselves.
Watte, the person who created the game that has morphed into FIFA Super Soccer, is a college student at King’s College London, according to his LinkedIn profile. He has developed games since he was a kid. Watte has spoken positively in public posts about his experiences with Gamefam. When Gamefam helped FIFA integrate Club World Cup branding into what was then called Super League Soccer for a prior agreement, Watte wrote, “Thank you to Gamefam and FIFA for trusting us with this opportunity, and to everyone on my team for making this happen in such a short span of time.”
A spokesperson representing Gamefam declined to specify whether Watte received an upfront payment for FIFA Super Soccer, whether he gets a cut of future revenue related to the title, or whether his role as “Creative Director for FIFA Super Soccer” means he is a full-time, salaried employee.
“We partnered with the game creator to put the backing of a professional studio behind Super League Soccer,” the spokesperson wrote. “In partnership with the original game creator, Gamefam now runs the game in full and provides our live operations capabilities and brand activation expertise. The numbers continue to get better and better as we work together.”
FIFA has a rich history in video games for consoles made by major studios, and until 2022, it maintained a long-term partnership with Electronic Arts. Its breakup with EA removed FIFA from the title of EA’s hit soccer video game franchise. Afterward, FIFA president Gianni Infantino declared that “when [children play] a football simulation game, they play FIFA, it cannot be named something else.” Ahead of the men’s FIFA World Cup next summer, Infantino has been hellbent on besting EA.
FIFA worked with the studio Mythical Games on a separate, non-Roblox project that led to the release of FIFA Rivals in the Apple and Android app stores. It also has a licensing and esports deal with Konami’s eFootball, which is playable on mobile and console.
None of those endeavors, or the new FIFA Super Soccer title sponsorship, carry the same reach of EA Sports’ renamed soccer franchise EA Sports FC. Still, when taken together, they are formidable.
Overall, Roblox has a $60 billion market cap and 111.8 million average daily active users, according to a Sept. 4 financial report. Before it rebranded from Super League Soccer last week, FIFA Super Soccer averaged 1.5 million daily gameplay sessions with a duration of 11 minutes, per Gamefam, though this metric included when the same people opened the game more than once in a 24-hour period.
In the immediate wake of Friday’s name change, FIFA Super Soccer rose into the top 70 for concurrent Roblox users at 21,000, according to a spokesperson. Gamefam works with other sports organizations, including the NFL, on titles that have also made this leaderboard.
As Briceno discusses Roblox integrations with clients who ask how Gamefam’s services can lead to real-world revenue returns, he’s reminded of his own marketing work at previous career stops.
Early in a 12-year tenure at Mattel Inc., Briceno was on the other side, only YouTube was the multimedia puzzle his company was trying to solve.
“We were thinking, we’ve got to get hot,” Briceno said. “Does it drive sales? We know that TV commercials drive sales, but what are we going to do with YouTube, I don’t know if we can measure and blah, blah, blah, and all these things were happening. We said we got to invest in this, this is where the kids are. It just makes logical sense.
“It takes a while until you’re able to generate the data points and the proof points and figure out how to do it in the right way that actually drives scale or sales. … Now we are going through that process on Roblox, and we’ve seen a lot of those early data points, so it just validates what you would think is common sense.”
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US economy expands at a surprisingly strong 4.3% annual rate in the third quarter
WASHINGTON (AP) — The U.S. economy grew at a surprisingly strong 4.3% annual rate in the third quarter, the most rapid expansion in two years, as government and consumer spending, as well as exports, all increased.
U.S. gross domestic product from July through September — the economy’s total output of goods and services — rose from its 3.8% growth rate in the April-June quarter, the Commerce Department said Tuesday in a report delayed by the government shutdown. Analysts surveyed by the data firm FactSet forecast growth of 3% in the period.
However, inflation remains higher than the Federal Reserve would like. The Fed’s favored inflation gauge — called the personal consumption expenditures index, or PCE — climbed to a 2.8% annual pace last quarter, up from 2.1% in the second quarter.
A television on the floor at the New York Stock Exchange in New York, display a news conference with Fed chairman Jerome Powell, Wednesday, Dec. 10, 2025. (AP Photo/Seth Wenig)
Excluding volatile food and energy prices, so-called core PCE inflation was 2.9%, up from 2.6% in the April-June quarter.
Economists say that persistent and potentially worsening inflation could make a January interest rate cut from the Fed less likely, even as central bank official remain concerned about a slowing labor market.
“If the economy keeps producing at this level, then there isn’t as much need to worry about a slowing economy,” said Chris Zaccarelli, chief investment officer for Northlight Asset Management, adding that inflation could return as the greatest concern about the economy.
In a slow holiday trading week, U.S. markets on Wall Street turned lower following the GDP report, likely due to growing doubts that another Fed rate cut is coming next month.
Consumer spending, which accounts for about 70% of U.S. economic activity, rose to a 3.5% annual pace last quarter, up from 2.5% in the April-June period.
A person carries a shopping bag in Philadelphia, Wednesday, Dec. 10, 2025. (AP Photo/Matt Rourke, File)
Consumption and investment by the government grew by 2.2% in the quarter after contracting 0.1% in the second quarter. The third quarter figure was boosted by increased expenditures at the state and local levels and federal government defense spending.
Private business investment fell 0.3%, led by declines in investment in housing and in nonresidential buildings such as offices and warehouses. However, that decline was much less than the 13.8% slide in the second quarter.
Within the GDP data, a category that measures the economy’s underlying strength grew at a 3% annual rate from July through September, up slightly from 2.9% in the second quarter. This category includes consumer spending and private investment, but excludes volatile items like exports, inventories and government spending.
Exports grew at an 8.8% rate, while imports, which subtract from GDP, fell another 4.7%.
Tuesday’s report is the first of three estimates the government will make of GDP growth for the third quarter of the year.
Outside of the first quarter, when the economy shrank for the first time in three years as companies rushed to import goods ahead of President Donald Trump’s tariff rollout, the U.S. economy has continued to expand at a healthy rate. That’s despite much higher borrowing rates the Fed imposed in 2022 and 2023 in its drive to curb the inflation that surged as the United States bounced back with unexpected strength from the brief but devastating COVID-19 recession of 2020.
Though inflation remains above the Fed’s 2% target, the central bank cut its benchmark lending rate three times in a row to close out 2025, mostly out of concern for a job market that has steadily lost momentum since spring.
Roofers work atop a house in Anna, Texas, Thursday, Dec. 18, 2025. (AP Photo/LM Otero)
Last week, the government reported that the U.S. economy gained a healthy 64,000 jobs in November but lost 105,000 in October. Notably, the unemployment rate rose to 4.6% last month, the highest since 2021.
The country’s labor market has been stuck in a “low hire, low fire” state, economists say, as businesses stand pat due to uncertainty over Trump’s tariffs and the lingering effects of elevated interest rates. Since March, job creation has fallen to an average 35,000 a month, compared to 71,000 in the year ended in March. Fed Chair Jerome Powell has said that he suspects those numbers will be revised even lower.
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Israel calls out UN-backed Gaza famine report as biased, ignores aid flow and on-the-ground data
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Israeli officials have slammed the latest report from an organization that earlier this year claimed there was famine in parts of Gaza, saying the new document is biased and that its conclusions were “predetermined.”
The Integrated Food Security Phase Classification (IPC), a United Nations-backed organization, previously claimed famine conditions were met in Gaza Governorate in August but now says that about 1.6 million Gazans are facing “high levels of acute food insecurity.
IDF Maj. Gen. Ghassan Alian, of the Coordinator of Government Activities in the Territories (COGAT), which deals with Gaza, called out what he said were “biased claims” by the IPC which he said, “disregard the volumes of food that entered during the ceasefire, indicating that the report’s conclusions were predetermined.”
ISRAEL PUSHES BACK AT ‘TAILOR-MADE’ UN-BACKED REPORT CLAIMING GAZA FAMINE
Palestinians carry aid supplies which they received from the U.S.-backed Gaza Humanitarian Foundation, in the central Gaza Strip, May 29, 2025. (Ramadan Abed/Reuters)
A statement from COGAT noted, “It is important to recall that this is not the first time IPC reports regarding the Gaza Strip have been published with extreme forecasts and warnings that do not materialize in practice. Time and again, IPC assessments have proven to be incorrect and disconnected from the data on the ground, contradicting verified facts, including aid volumes, food availability and market trends. The international community must act responsibly, avoid falling for false narratives and distorted information and refrain from legitimizing a biased and unprofessional report.”
In its latest report, the IPC’s Famine Review Committee addressed the changing circumstances, explaining that “following the publication of the [last] FRC report, there was a partial relaxation of the blockade and an increase in the availability of food and other essential supplies.” While the FRC says this “came too late to avoid famine in Gaza Governorate in July and early August, the persistence of Famine and its spread to other governorates during the projection period has been avoided.”
Gazans carry food airdropped by Jordan and the United Arab Emirates on July. 27 (TPS-IL)
In August, the IPC projected that two additional governorates would experience famine by Sept. 30. At the time, several experts disputed the presence of famine conditions, including Dr. David Adesnik, vice president of research at the Foundation for Defense of Democracies. Adesnik told Fox News Digital that mortality figures, while worrisome, did not reach levels expected during famine conditions. He also said that the prices on key food items had remained relatively stagnant or even declined during the period of alleged famine.
Following the IPC’s latest report, Adesnik said that the IPC are still “dodging the question of proving that they were right” about prior famine declarations.
US REPORT URGES UN AGENCY’S SHUTDOWN OVER HAMAS TIES, OCT 7 TERROR LINKS
In assessing the lack of mortality numbers that indicate famine, Adesnik said one of the IPC’s current arguments is that “data largely capture trauma-related deaths and overlook a substantial proportion of non-traumatic mortality.” He called this “a big leap,” explaining “They’re basically saying that with all of its efforts to track down every name of someone killed during the war, the Gaza Ministry of Health somehow missed all the people who didn’t die because of bullets, shrapnel or falling buildings — that there’s just all these people who would have died of hunger, disease, other things.”
He said that the IPC’s figures show the highest number of malnutrition-related deaths per month being 27, with all malnutrition deaths peaking at 186. “Hundreds of people dying from malnutrition is still a terrible, terrible thing,” Adesnik said. “But we were asking a question: Is this famine? And that is not remotely close to the threshold for determining famine.”
Palestinians await donated food at a community kitchen in Jabalia, northern Gaza Strip, Monday, May 19, 2025. (Jehad Alshrafi/AP Photo)
The IPC told Fox News Digital that to meet the famine threshold, “at least two in every 10,000 people” “or at least four in every 10,000 children under five are dying daily” on account of “outright starvation or the interaction of malnutrition and disease.”
US-BACKED AID GROUP ENDS GAZA MISSION AFTER DEFYING HAMAS THREATS, UN CRITICISM
In response to questions about its famine data, the IPC told Fox News Digital that “in the case of the Gaza analysis, there was clear evidence that thresholds for starvation and acute malnutrition had been reached, and analysts reasonably assessed from the broader evidence that the mortality threshold (third outcome) has likely been reached.”
Israel’s Ministry of Foreign Affairs spokesperson Oren Marmorstein said on X that “The IPC also disregards the fact that, on average, between 600 and 800 aid trucks enter the Gaza Strip every day, 70% of them carrying food – nearly five times more than what the IPC itself said was required for the Strip.”
Palestinians carry bags and boxes containing food and humanitarian aid packages delivered by the Gaza Humanitarian Foundation, a U.S.-backed organization, in Rafah, southern Gaza Strip, Monday, June 16, 2025. (Abdel Kareem Hana/AP Photo)
Though it is not claiming famine is underway, the IPC still states that in a “worst-case scenario” of a return to conflict, “the entire Gaza Strip is at risk of famine through mid-April 2026.”
Adesnik said that the IPC is merely “guessing about the future.” He noted that accuracy from the IPC holds serious importance given the International Criminal Court and International Court of Justice’s allegations of war crimes and genocide against Israel. A declaration of famine would be a “big building block in what seems to prove part of the case.”
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Last week, the Secretary of State Marco Rubio, sanctioned two more members of the ICC for engaging “in efforts by the ICC to investigate, arrest, detain, or prosecute Israeli nationals, without Israel’s consent, including voting with the majority in favor of the ICC’s ruling against Israel’s appeal on December 15.
Secretary of State Marco Rubio said that the State Department “will continue to hold accountable those responsible for the ICC’s morally bankrupt and legally baseless actions against Americans and Israelis.”
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Trump says Greenland ‘essential’ for security: Could he take it by force?
President Donald Trump has said the United States needs Greenland for its “national security” after naming Louisiana Governor Jeff Landry as special envoy to the Danish Arctic island, prompting protests from Copenhagen.
“We need Greenland for national security, not for minerals,” Trump told reporters at his Mar-a-Lago residence in Florida on Monday, adding that Landry would “lead the charge”.
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Landry said he would make the Arctic territory “a part of the US”.
The comments drew sharp rebukes from Danish Prime Minister Mette Frederiksen and Greenland’s prime minister, Jens-Frederik Nielsen.
“You cannot annex another country … Not even with an argument about international security,” they said in a joint statement. “Greenland belongs to the Greenlanders and the US shall not take over Greenland,” they added.
Since Trump returned to the White House in January, he has commented on several occasions about his desire for the mineral-rich island, a demand Denmark and many other European nations have steadfastly rejected.
So, what does Trump sending an envoy mean for Greenland, and could he succeed in acquiring it?
Why is Trump saying Greenland is ‘essential’ to US national security?
The US president insisted that the resource-rich island is “essential” for security reasons, rather than for its mineral resources.
“If you take a look at Greenland, you look up and down the coast, you have Russian and Chinese ships all over the place,” he said on Monday, while adding that the US has “many sites for minerals and oil”.
Trump’s interest in Greenland is not new.
During his first term as US president from 2017 to 2021, he mooted the idea of buying the island from Denmark. Trump then postponed a 2019 visit to the Nordic country after Danish PM Frederiksen slammed the idea.
He has refused to rule out the use of military force to seize control, noting in March that the US would “go as far as we have to”.
Geographically part of North America, Greenland’s capital, Nuuk, lies about 2,900km (1,800 miles) from New York – closer than it is to Copenhagen, Denmark’s capital, which is situated roughly 3,500km (2,174 miles) to the east.
The semi-autonomous territory has a population of 57,000 people.
Why has Trump sent an ‘envoy’ to Greenland – what does that signify?
On Sunday, the US president appointed Louisiana Governor Landry as special envoy to Greenland, prompting anger from Copenhagen, which summoned the US ambassador to explain the decision.
Following the announcement, Landry said it would be an honour to serve in a role meant to “make Greenland a part of the US”, further amplifying Denmark’s concerns about the White House’s intentions.
Taking to his social media platform Truth Social, Trump said Landry is aware “how essential Greenland is” for US national security.
Marc Jacobsen, a professor at the Royal Danish Defence College in Denmark, said while Trump is “clearly serious” about his interest in Greenland, it is unlikely he would try to take it by force.
“But we certainly see attempts to gain influence through other channels such as strategic investments and pushing narratives that portray Denmark as a bad partner,” Jacobsen told Al Jazeera.
“The appointment of Jeff Landry as special envoy and Tom Dans as the leader of the US Arctic Research Commission should be seen as new elements in this strategy,” he added.
How have Greenlanders responded to this latest move?
Lokke Rasmussen, the foreign minister of Denmark, said Trump’s appointment of Landry confirmed continued US interest in Greenland.
“However, we insist that everyone – including the US – must show respect for the territorial integrity of the Kingdom of Denmark,” he told the AFP news agency.
On Monday, Greenland’s Prime Minister Nielsen said Greenland is friendly towards Washington and that “they know there is no obstacle to the United States increasing security in the Arctic on Greenlandic territory if they wish to do so.
“But going from that to pressuring to take over a country that is populated and has its own sovereignty is not acceptable,” Nielsen told the daily Sermitsiaq.
People in Greenland broadly favour increased independence from Denmark – but not the transfer of sovereignty to the US.
In 2009, Denmark granted Greenland extensive self-governing powers, including the right to pursue independence from Denmark via a referendum.
In August, Denmark summoned the US charge d’affaires after at least three officials linked to former President Trump were spotted in Greenland’s capital, Nuuk, gauging local sentiment on strengthening ties with the US.
In March, US Vice President JD Vance and his wife, Usha Vance, were accompanied by White House National Security Advisor Mike Waltz and US Secretary of Energy Chris Wright on a tour of the US’s Pituffik Space Base in northwestern Greenland “to receive a briefing on Arctic security issues and meet with US service members”, according to a statement released by Vance’s office.
However, Greenland’s acting head of government, Mute Egede, wrote in an online post at the time that Greenland had not in fact extended any invitation for an official or private visit.
In response to Landry’s announcement, European Union Commission President Ursula von der Leyen and European Council President Antonio Costa said Arctic security was and will remain a “key priority” for the EU, “one in which we seek to work with allies and partners”.
“Territorial integrity and sovereignty are fundamental principles of international law. These principles are essential not only for the European Union, but for nations around the world,” they said on X.
On Tuesday, French President Emmanuel Macron reiterated France’s backing for the sovereignty and territorial integrity of both Denmark and Greenland.
He said Greenland “belongs to its people” and Denmark “serves as its guarantor”.
Why is Greenland strategic for the US?
Trump has repeatedly emphasised that the Arctic’s strategic geography – particularly Greenland’s position between North America and Europe – is key to US defence and global security interests.
Its location, offering the shortest route from North America to Europe, would give Washington leverage for its military and its ballistic missile early-warning system.
The US is also interested in placing radars in the waters that connect Greenland, Iceland and the United Kingdom. These waters are a gateway for Russian and Chinese ships, which the US wants to track.
The island also hosts the Pituffik Space Base, a major US military installation used for surveillance and missile warning operations.
What mineral resources does Greenland have?
Trump has denied that its mineral wealth is the real reason he is so interested in Greenland. However, it is rich in mineral resources critical for the production of modern technologies, including rare-earth elements for electronics and clean energy, as well as uranium, zinc and other base metals.
It also holds potential oil and gas deposits, though their extraction is restricted. Surveys indicate that Greenland contains a substantial share of the critical raw materials identified by the EU.
Which other countries are scrambling for positions in the Arctic and why?
Several countries have become increasingly active in the Arctic in recent years.
Climate change and a rapidly melting ice sheet are the main reasons the Arctic has become a geopolitical hotspot.
The Arctic is heating at a rate four times faster than the global average, increasing its accessibility for maritime trade routes and resource exploration – including by non-Arctic countries as well as those with an Arctic presence.
China has deployed vessels capable of serving both military surveillance and research functions in the region. The purposes are to collect data and secure access to resources and shipping lanes, which are emerging as a result of melting ice.
Last year, Canada unveiled a 37-page security policy detailing plans to enhance its military and diplomatic presence in the Arctic, citing threats posed by increasing Russian and Chinese activity.
In recent years, Russia has expanded its naval presence, deploying missile systems and ramping up weapons testing in the Arctic.
Russian President Vladimir Putin has also noted Trump’s interest in the region.
During an address at the International Arctic Forum in the Russian city of Murmansk, the largest city within the Arctic circle, earlier this year, Putin said he believed Trump was serious about taking Greenland and that the US would continue its efforts to acquire it.
“It can look surprising only at first glance, and it would be wrong to believe that this is some sort of extravagant talk by the current US administration,” said Putin, adding that he expects the US to continue to “systematically advance its geostrategic, military-political and economic interests in the Arctic”.
Putin also expressed concerns about Russia’s neighbours, Finland and Sweden – both of which have borders inside the Arctic circle – joining NATO, the transatlantic military alliance between North America and Europe. Finland joined NATO in 2023, and Sweden joined in 2024.
“Russia has never threatened anyone in the Arctic, but we will closely follow the developments and mount an appropriate response by increasing our military capability and modernising military infrastructure,” Putin said.
Could the US take Greenland by force?
Jacobsen said if the US were to invade Greenland, it would mean the end of the North Atlantic Treaty Organization (NATO).
Denmark and the US are founding members of NATO, a European and North American military alliance founded in 1949.
“On a personal level for Trump, it would also mean the end of any ambitions for getting a peace prize, which he has strived for so long,” Jacobsen told Al Jazeera.
“All his efforts to end the wars in Ukraine, Israel-Palestine and elsewhere would have no effect to this end.”
Jacobsen added that there are still “reasonable people in the right positions” who would pull the “handbrake on such an unreasonable idea like invading Greenland”.
“I truly don’t believe it will happen,” he added.
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