Screenshot of “FIFA Super Soccer” on Roblox
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To Give FIFA’s Roblox Deal Context, Look at YouTube
Corporate boardrooms are trying to wrap their heads around how to leverage mobile-focused video game behemoth Roblox for their own gain, similar to how they were once forced to adapt to the rise of YouTube.
Like YouTube, Roblox diverges from the entertainment status quo. Both are driven by a sprawling network of content creators, many of whom begin as independent developers with little technical knowledge, and their audiences skew young. YouTube gives people tools to publish videos and an app in which users can watch them; Roblox gives people tools to build video games and an app in which users can play them.
Because of how Roblox games originate, they do not look as polished as those from big-budget studios on Xbox or PlayStation consoles. The graphics are rudimentary, and the games are most often played via mobile devices. Yet Roblox’s offerings, which are mostly free to play but often sell in-game cosmetic items and power-ups, can still be wildly popular, amassing more than 100 million daily active players. As Sportico has reported, mobile gaming is significantly larger than console usage globally.
Roblox’s grittier feel—akin to the appeal of an at-home YouTube vlog—is an asset. That said, it’s a trait that poses a challenge for brands, which feel a need to get involved but must do so in a way that comes off as organic within the raw aesthetics of the platform.
Enter the middlemen. Companies such as Gamefam connect native Roblox games and their creators with brands, reminiscent of the multi-channel networks (MCNs) that proliferated YouTube in the early 2010s and signed video makers to content partnerships.
The middlemen assume development and commercial responsibilities upon gaining a game’s rights. They implement corporate markings while ensuring a title still resonates with users.
On Friday, Gamefam announced the release of FIFA Super Soccer—a rebrand of a popular game it already owned, Super League Soccer. FIFA Super Soccer is one of many Roblox titles Gamefam has acquired from independent creators. As part of its adaptation, it added licensed properties related to FIFA, teams and some of FIFA’s brand partners, such as Adidas.
In this case, Gamefam has maintained a working relationship with the game maker, Mats Watte, whose original creation did not feature any intellectual property from soccer organizations. Gamefam did not disclose the financial terms of its licensing pact with FIFA that led to the rebranding.
“I was just in a meeting earlier today, and we were talking about, well, this is kind of like a [multi-channel network],” Ricardo Briceno, chief business officer of Gamefam, told Sportico in a video interview ahead of the FIFA Super Soccer announcement. “But it’s also a dirty word these days. So we’re not quite an MCN because it’s not just aggregating, because we also are operating and, like developing and doing things. But I don’t think it’s a bad example. It’s a good connection there.”
Many of YouTube’s multi-channel networks, perhaps most infamously Machinima, ultimately developed negative reputations. Independent creators came to resent the deals they signed, which they considered predatory because of lopsided revenue-sharing terms and long-term restrictions that barred them from working elsewhere.
There are some differences between MCNs and third-party Roblox development companies. For starters, the game, not the creator, is the main product on Roblox. Rather than set a perpetual quota for influencer content production, as was often the case with YouTube MCNs that would burn out video makers, Roblox’s middlemen generally obtain a game that already exists and then handle further development themselves.
Watte, the person who created the game that has morphed into FIFA Super Soccer, is a college student at King’s College London, according to his LinkedIn profile. He has developed games since he was a kid. Watte has spoken positively in public posts about his experiences with Gamefam. When Gamefam helped FIFA integrate Club World Cup branding into what was then called Super League Soccer for a prior agreement, Watte wrote, “Thank you to Gamefam and FIFA for trusting us with this opportunity, and to everyone on my team for making this happen in such a short span of time.”
A spokesperson representing Gamefam declined to specify whether Watte received an upfront payment for FIFA Super Soccer, whether he gets a cut of future revenue related to the title, or whether his role as “Creative Director for FIFA Super Soccer” means he is a full-time, salaried employee.
“We partnered with the game creator to put the backing of a professional studio behind Super League Soccer,” the spokesperson wrote. “In partnership with the original game creator, Gamefam now runs the game in full and provides our live operations capabilities and brand activation expertise. The numbers continue to get better and better as we work together.”
FIFA has a rich history in video games for consoles made by major studios, and until 2022, it maintained a long-term partnership with Electronic Arts. Its breakup with EA removed FIFA from the title of EA’s hit soccer video game franchise. Afterward, FIFA president Gianni Infantino declared that “when [children play] a football simulation game, they play FIFA, it cannot be named something else.” Ahead of the men’s FIFA World Cup next summer, Infantino has been hellbent on besting EA.
FIFA worked with the studio Mythical Games on a separate, non-Roblox project that led to the release of FIFA Rivals in the Apple and Android app stores. It also has a licensing and esports deal with Konami’s eFootball, which is playable on mobile and console.
None of those endeavors, or the new FIFA Super Soccer title sponsorship, carry the same reach of EA Sports’ renamed soccer franchise EA Sports FC. Still, when taken together, they are formidable.
Overall, Roblox has a $60 billion market cap and 111.8 million average daily active users, according to a Sept. 4 financial report. Before it rebranded from Super League Soccer last week, FIFA Super Soccer averaged 1.5 million daily gameplay sessions with a duration of 11 minutes, per Gamefam, though this metric included when the same people opened the game more than once in a 24-hour period.
In the immediate wake of Friday’s name change, FIFA Super Soccer rose into the top 70 for concurrent Roblox users at 21,000, according to a spokesperson. Gamefam works with other sports organizations, including the NFL, on titles that have also made this leaderboard.
As Briceno discusses Roblox integrations with clients who ask how Gamefam’s services can lead to real-world revenue returns, he’s reminded of his own marketing work at previous career stops.
Early in a 12-year tenure at Mattel Inc., Briceno was on the other side, only YouTube was the multimedia puzzle his company was trying to solve.
“We were thinking, we’ve got to get hot,” Briceno said. “Does it drive sales? We know that TV commercials drive sales, but what are we going to do with YouTube, I don’t know if we can measure and blah, blah, blah, and all these things were happening. We said we got to invest in this, this is where the kids are. It just makes logical sense.
“It takes a while until you’re able to generate the data points and the proof points and figure out how to do it in the right way that actually drives scale or sales. … Now we are going through that process on Roblox, and we’ve seen a lot of those early data points, so it just validates what you would think is common sense.”
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Key Oscar moments: Paul Thomas Anderson and Amy Madigan wins, outstanding songs and sad goodbyes
This Oscar cycle’s heavyweight battle is finally over. The politically charged action comedy “One Battle After Another” just managed to outmuscle Ryan Coogler’s musically driven vampire thriller “Sinners.”
It was a 3 hour and 40 minute whirl through cinema and celebration, with Michael B. Jordan winning best actor for “Sinners” and Jessie Buckley winning for “Hamnet,” making her the first Irish performer to ever win in the category.
There was electricity when Autumn Durald Arkapaw became the first woman and Black person to win the cinematography award for “Sinners,” asking all the women in the Dolby Theatre to stand up because moments like this don’t happen without women “standing up for you and advocating for you.”
Here were some other show highlights:
The battle is over for one filmmaker
Paul Thomas Anderson, one of the most respected filmmakers of his generation, finally won an Oscar. Then he won another. Then he won for best picture.
He first won best adapted screenplay for “One Battle After Another” and then was crowned best director. “You make a guy work hard for this,” he said. Anderson was back onstage for the night’s final award — best picture.
“Let’s have a martini. This is amazing,” he said.
Anderson had been nominated 14 times previously, including five times for screenplays and three times for best director. His films include “Boogie Nights,” “There Will Be Blood” and “Magnolia.”
“I wrote this movie for my kids, to say sorry for the housekeeping mess that we left in this world we’re handing off to them,” Anderson said onstage after winning for his screenplay. “But also with the encouragement that they will be the generation that hopefully brings us some common sense and decency.”
Even Cassandra Kulukundis, who served as the casting director on past Anderson films, hoped he would win an award himself while accepting the first new completive Oscar category in over two decades for “One Battle After Another.”
She beat him to a win by just minutes.
Another long wait for Oscar hardware
Amy Madigan, the night’s first winner, had to wait a long time to celebrate an Oscar win. The gap between her first ever Oscar nomination and first win was 40 years — handing her the record wait for a best supporting actress.
Madigan’s first Oscar nomination was for 1985’s “Twice in a Lifetime,” losing to Anjelica Huston. She won Sunday for playing an unrecognizable and utterly mesmerizing oddball aunt in “Weapons,” a supernatural thriller about missing children. Madigan had earlier picked up wins at the Critics Choice and Actor Awards.
Aunt Gladys’ smeared, heavy makeup, strange hair and large glasses became a popular internet meme and was even played up by Oscars host Conan O’Brien in his opening skit, looking like Gladys as he raced through appearances in other nominated movies chased by children.
On hearing her name, Madigan collapsed into the arms of her husband, actor Ed Harris. Onstage, she thanked film writer-director Zach Cregger for giving her a part in “Weapons” she could “grab by the throat.” She last thanked “my beloved Ed,” adding: “None of this would mean anything if he wasn’t by my side.”
A heavy goodbye to the Reiners
A stage of stars bid farewell to Rob Reiner, led by a long friend and colleague, Billy Crystal.
Crystal kicked off the in memoriam section by saying he met Reiner while cast as a best friend of Reiner’s on “All in the Family” in 1975.
Reiner’s movies included “This Is Spinal Tap,” “Stand By Me,” “When Harry Met Sally…,” “Misery,” “A Few Good Men” and “The Princess Bride.”
“My friend Rob’s movies will last for lifetimes because they were about what makes us laugh and cry and what we aspire to be: Far better in his eyes, far kinder, far funnier and far more human,” Crystal said.
Reiner was killed along with his wife, Michele Singer Reiner, in December. Their son, Nick Reiner, has been charged with two counts of murder.
After Crystal’s speech, he revealed a stage filled with stars who shone in Reiner’s films, including Meg Ryan, Christopher Guest, Michael McKean, Kathy Bates, Kiefer Sutherland, Demi Moore, Jerry O’Connell, Annette Bening, Mandy Patinkin, Fred Savage and Cary Elwes.
In memoriam and Redford
The in memoriam section then highlighted those lost during 2025, like Catherine O’Hara, Diane Keaton, Gene Hackman, Robert Duvall, Brigitte Bardot, Michael Madsen, Terence Stamp, Diane Ladd, Sally Kirkland, Tom Stoppard, Malcolm-Jamal Warner and Val Kilmer.
Barbra Streisand then stepped up to honor her co-star in “The Way We Were,” Robert Redford.
“He was thoughtful and bold. I called him an intellectual cowboy who blazed his own trail, and won the Academy Award for best director, and I miss him now more than ever, even though he loved teasing me,” Streisand said.
She then sang a snippet of “The Way We Were,” which she last performed during the 2013 ceremony, when she sang it as an homage to the late composer Marvin Hamlisch.
Two stunning song performances
The Oscars had only two musical numbers but they were Grammy-worthy.
Singer-actor Miles Caton and songwriter Raphael Saadiq performed the deeply bluesy, slinky song “I Lied to You” from “Sinners,” joined by an ensemble that included Misty Copeland, Eric Gales, Buddy Guy, Brittany Howard, Christone “Kingfish” Ingram, Jayme Lawson, Li Jun Li, Bobby Rush, Shaboozey and Alice Smith in a tribute to the film’s visual and musical style.
The camera swept in and among the writhing bodies in a rollicking, kinetic performance.
“KPop Demon Hunters” later celebrated its win as best animated feature by opening its performance of “Golden” with a fusion of traditional Korean instrumentalists and dance, with dancers in gold waving golden fabric flags. Then Ejae, Audrey Nuna and Rei Ami — the singing voices behind HUNTR/X in the film — belted out “Golden” as members of the audience waved light sticks.
Then “Golden” won the Oscar for best original song, a first for K-pop.
The coolest part was seeing dancers from each song appear in the other’s, a kind of communication between Delta blues and Asian pop.
‘Bridesmaids’ give us a bouquet
Melissa McCarthy, Maya Rudolph, Rose Byrne, Kristen Wiig and Ellie Kemper celebrated 15 years after “Bridesmaids” hit theaters by showing everyone their funny bones haven’t aged.
“Now, we are not good with numbers, but we figured out backstage that means we shot this movie in 1883,” Wiig joked.
The group — presenting best original score and best sound — had fun at the expense of Stellan Skarsgård, Leonardo DiCaprio and Jacobi Jupe of “Hamnet.”
They pretended to read messages from the crowd, including one from DiCaprio that accused Byrne of staring at him. “I have been staring at you,” Byrne replied. “I thought you were somebody else.”
Rudolph leaned into her dimwit persona when she wondered: “Earlier today, when I was counting my money, I asked myself, “What is sound?”
There was also a mini-“Avengers” reunion with Chris Evans and Robert Downey Jr. presenting best adapted screenplay. And a “Moulin Rouge!” reunion with Nicole Kidman and Ewan McGregor. And there was a Pullman family reunion when Bill teamed up with son, Jack.
Second time’s a charm, Conan
Conan O’Brien hit almost every note on Sunday — savage, playful, heartfelt and dumb.
The second-time host predicted he’d be the last human Oscar MC. “Next year, it will be a Waymo with a tux,” he joked.
He also had a jab at Timothée Chalamet, who got into hot water when he seemed to call ballet and opera dying art forms. “They’re just mad you left out jazz,” O’Brien quipped.
He reached for a Jeffrey Epstein joke when he noted that it was the first time since 2012 that there were no British actors nominated. “A British spokesperson said, ‘Yeah, well at least we arrest our pedophiles.’”
But he also got poetic and sweet when he noted that 31 countries across six continents were represented at the Oscars.
“Every film we salute is a product of thousands of people speaking different language, working hard to make something of beauty,” O’Brien said. “We pay tribute tonight, not just to film, but to the ideals of global artistry, collaboration, patience, resilience and that rarest of qualities today: optimism.”
Of course, sometimes his bits fell flat, like the time he used a leaf blower onstage and a gag about memes with Leonardo DiCaprio.
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For more coverage of this year’s Oscars, visit: https://apnews.com/hub/academy-awards
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Pope Leo urges war leaders to halt fighting after deadly strike on school sparks outrage
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Pope Leo XIV on Sunday called for an immediate ceasefire in the war involving Iran, delivering his strongest remarks yet on the conflict and urging leaders responsible for the fighting to halt violence after deadly strikes that hit schools and civilian areas.
The Associated Press reported the pope made the remarks at the end of his Sunday noon blessing at the Vatican, where he appealed to leaders involved in the conflict to halt the fighting and pursue dialogue instead of continued military escalation.
“On behalf of the Christians of the Middle East and all women and men of good will, I appeal to those responsible for this conflict,” Leo said. “Cease fire so that avenues for dialogue may be reopened. Violence can never lead to the justice, stability, and peace that the people are waiting for.”
Leo did not cite the U.S. or Israel by name, though he appeared to reference an attack in the opening days of the war that struck a school in Iran and killed more than 165 people, many of them children.
IRAN WAR, 11 DAYS IN: US CONTROLS SKIES, OIL SURGES AND THE REGION BRACES FOR WHAT’S NEXT
Pope Leo XIV called Sunday for an immediate ceasefire in the war involving Iran. (Alberto Pizzoli/AFP via Getty Images)
U.S. officials said the strike may have been based on outdated intelligence, and an investigation into the incident is underway.
The pope said he was particularly close to the families of victims killed in attacks that have struck schools, hospitals and residential areas during the conflict.
He also expressed concern about the impact of the fighting in Lebanon, where aid groups have warned the escalating conflict could trigger a humanitarian crisis.
IRAN VOWS ‘DECISIVE’ SELF DEFENSE AT UN AFTER TRUMP KILLS SUPREME LEADER IN OPERATION EPIC FURY
This picture obtained from Iran’s ISNA news agency shows the site of a strike on a girls’ school in Minab, in Iran’s southern Hormozgan province, on Feb. 28, 2026. (Ali Najafi/ISNA/AFP via Getty Images)
Christian communities in southern Lebanon are of particular concern to the Vatican, as they have long been seen as an important presence for Christians across a largely Muslim region.
For much of the two weeks since the conflict began, Leo has limited his public comments to broader appeals for peace and dialogue while avoiding direct references to the U.S. or Israel – a stance consistent with the Vatican’s longstanding tradition of diplomatic neutrality.
Some Catholic leaders, however, have taken a more direct stance on the conflict.
RED CROSS SHARES AUDIO OF IRANIAN CIVILIAN EXPLAINING SITUATION ON THE GROUND IN TEHRAN: ‘NO RESPITE’
Pope Leo XIV arrives to hold his weekly general audience in St. Peter’s Square, at the Vatican on March 4, 2026. (Alessandra Tarantino/AP Photo)
Cardinal Robert McElroy, the archbishop of Washington, described the war as morally unjustifiable, while Chicago Cardinal Blase Cupich criticized the White House for sharing social media posts about the war that included video game-style imagery.
Meanwhile, Vatican Secretary of State Cardinal Pietro Parolin rejected Washington’s characterization of the fighting as a “preventive war,” but said the Holy See continues to keep lines of communication open with all sides.
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“The Holy See speaks with everyone,” Parolin said. “When necessary we speak also with the Americans, with the Israelis and show them what to us are the solutions.”
The Associated Press contributed to this report.
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Ministers to discuss extending EU naval mission to Strait of Hormuz
European Union foreign ministers are set to discuss extending the bloc’s naval mission Aspides to the Strait of Hormuz at a meeting in Brussels on Monday, according to a person familiar with the matter.
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German Foreign Minister Johann Wadephul confirmed that the issue is being discussed, but voiced scepticism about the operation and Germany’s participation.
Aspides is an EU naval operation launched in the Red Sea in response to Houthi attacks on international shipping in February 2024.
Pressure from Washington is growing on European and Asian partners to help secure the key oil transit route, after energy prices surged following US-Israeli strikes on Iran. Over the weekend, US President Donald Trump urged the United Kingdom, France, China and Japan to deploy vessels to the area to protect oil shipments.
Around 20 per cent of the world’s oil passes through the Strait of Hormuz. Tehran announced last week that it would block the waterway in retaliation for the strikes, and has since attacked several vessels in the area.
Speaking to German public broadcaster ARD on Sunday, Wadephul confirmed that a possible extension of Aspides is under discussion at European level, but ruled out German participation.
He said he did not see an immediate need for such an operation and called on the United States and Israel to provide clarity about their objectives in the war on Iran.
His comments echo criticism from Europeans who argue the US has not shared enough information on the war, its timeline or goals.
US energy secretary Chris Wright said Sunday that the war against Iran would “likely” end in a few weeks. Washington’s efforts to alleviate fears in the energy market have done little to stop oil prices from soaring above $100 a barrel, sparking concerns about inflation and weaker growth.
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