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UH fundraising initiative aims to recruit, retain athletes

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UH fundraising initiative aims to recruit, retain athletes


HONOLULU (HawaiiNewsNow) – The University of Hawaii is trying to recruit and keep more athletes by taking over fundraising.

Players and coaches say the new process is a game changer.

During recruitment as a transfer student, UH senior Allaire Berl said money did not motivate her decision to join the ‘Bows’ women’s tennis team.

“I was offered more money at other schools, and that was definitely something I thought about for a little, but once I came out and actually met the people here and just saw how hard working everyone is on the team, it was kind of a no-brainer for me to come here,” Berl recalled.

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Teammate Makeilah Nepomuceno agreed, adding, “With looking at other schools, honestly nothing beat my official visit when I visited here in Hawaii. It was really about the people.”

After meeting UH women’s tennis coach Jun Hernandez, junior Hannah Galindo also felt becoming a ‘Bow “wasn’t that difficult of a decision.”

But not all recruits feel the same, as Hernandez is well aware of, after losing about 40 prospects just this year to more profitable opportunities at other schools.

“It’s always a heartbreaker, because obviously, we look for a strong student athlete, not only they’re good students, great athletes, but also good people,” Hernandez shared.

The tennis team is not alone, as others at UH have also been plagued by players who either don’t want to commit to the school, or athletes already on the roster who transfer elsewhere over funding.

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Related post: Hawaii athletics director, coaches call for NIL funding to stay competitive

‘Bows women’s basketball coach Laura Beeman emphasized business partnerships involving athletes’ name, image, and likeness (NILs) are appealing deals for players.

“You cannot practice hard enough to replace a player you lose to NIL money,” Beeman pointed out. “Are we going to be able to compete with the power fours? Absolutely not, but we have to make ourselves relevant in the Mountain West.”

This week, UH’s athletics director Matt Elliott announced a new fundraising initiative to “recruit and retain elite student athletes.”

“Over the last few months, we have been developing a vision for excellence at the UH athletics department,” Elliott said in a video posted on YouTube. “This program is going to continue to grow over coming days, weeks, and months.”

The process includes NIL collaborations with local businesses, as well as direct donations to any team.

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Backers used to have to contribute through third parties, but now, UH is taking over to streamline the process.

Hernandez hopes the new structure will secure quality athletes like his own players, not only for their love of the game, but also their love for Hawaii, with the motivation to stay and represent the islands well.

“Being here, I’m so so happy I chose it, it’s been the best decision I’ve ever made,” Berl shared.

Supporters are also encouraged to attend fundraising events.

Below is a list of links to UH athletics’ donation sites, as well as a calendar for fundraisers:

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1. Our Team, Hawai’i’s Team Fund – Tax deductible donations to support essential operations like travel, nutrition, and student-athlete health.

2. Boost the ‘Bows Fund (Institutional NIL) – Tax deductible donations to support recruitment and retention for elite student-athletes and strengthen our scholarship resources. For each fund, you are able to support at the department-wide level or direct your gift to a specific team.

3. Non-Institutional NIL – Creates opportunities for student-athletes through partnerships with local businesses. Engage with any of the UH student-athletes registered on INFLCR. If you don’t see a specific student-athlete, let us know.

4. Events – Join us at community and fundraising events throughout the year. To see our new all-encompassing events calendar for 2025-26, click here.

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Hawaiian announces $600 million airport, wide-body upgrades | Honolulu Star-Advertiser

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COURTESY HAWAIIAN AIRLINES

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Hawaiian Airlines today announced an investment of more than $600 million over five years to improve airport passenger areas across the state and interior upgrades to widebody aircraft.

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Hawaiian Airlines CEO Diana Birkett Rakow told the Honolulu Star-Advertiser ahead of today’s announcement at Daniel K. Inouye International Airport that other improvements will include better apps, a better website that will make it easier for passengers to change flights, among other things that also include better integration with Alaska Airlines, which acquired Hawaiian in 2024, making it a subsidiary of Alaska Air Group.

“We have pushed a lot of change through the system for the last couple of months,” Rakow said. “We’re working on integrating our ticketing systems because right now we’re on two separate ticketing systems that don’t talk to each other.”

After late April, she said, booking on the shared Alaska Air and Hawaiian Air ticketing system “will be much more seamless.”

In announcing the renovations and changes, Hawaiian pledged “a significantly smoother guest experience … once Hawaiian Airlines and Alaska Airlines share the same passenger service system and Hawaiian Airlines joins the oneworld alliance, both scheduled for late April.”

Right now, Rakow acknowledged, “unfortunately there is some friction.”

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“There’s been so many changes and all of that friction is really painful,” she said. “We are committed to making sure we are addressing the issues. … We are certainly not perfect, but we are committed to working together. … Really, after April, it is going to improve significantly.”

Each island airport also will see renovated lobbies and gates designed to increase comfort, provide better seating and amenities such as improved power charging.

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Daniel K. Inouye International also will get a new 10,600-square-foot lounge at the entrance of the Mauka Concourse in Terminal 1.

And starting in 2028, Hawaiian’s wide-body Airbus A330s will get new seats, carpets, lighting, business class suites, a Bluetooth-enabled in-flight entertainment system with high-definition screens and free Starlink Wi-Fi.

Gov. Josh Green said in a statement ahead of today’s announcement that, “Hawaiian Airlines’ investment is exactly the kind of long-term commitment Hawaiʻi needs. Modern, welcoming airports improve the experience for residents and visitors alike, strengthen our economy and keep Hawaiʻi competitive as a global destination. We appreciate Hawaiian Airlines’ partnership in advancing workforce development, regenerative tourism, clean energy, and community programs that reflect the values of our islands.”

The New Year began with a .75% increase in Hawaii’s Transient Accommodations Tax that will help the state fight climate change.

Rakow said that Hawaiian is working to better inform inbound passengers about how to respect Hawaii’s culture and environment.

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Hawaiian said it will continue to support “programs promoting regenerative tourism, culture and conservation.”

The airline also said it will fund grants to nonprofit organizations “promoting cultural programs, environmental preservation, and perpetuation of native Hawaiian art and language through the Alaska Airlines | Hawaiian Airlines Foundation.”




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