Technology
What hackers can learn about you from a data broker file
Hackers are pretty scary. Amoral, hooded figures with magical computer skills that can break into anything within minutes.
At least that is what most of us think of when we hear the term “hacker.” It is not exactly a realistic or particularly representative image, but, at the same time, it is not too far off the mark either.
What many people do not realize is just how much hackers can learn about you from a data broker file, detailed profiles compiled from your personal information collected and sold by data brokers. This hidden industry fuels much of what hackers use to target individuals today.
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Illustration of a person’s personal data. (Kurt “CyberGuy” Knutsson)
What is a data broker, and why should you care?
When most people hear the term “data broker,” on the other hand, they draw a blank. Is it a person or company that buys and sells data? Basically, yes. Data brokers collect, sort, analyze, package and sell access to personal information. Whose personal information? Anyone’s and everyone’s, including yours.
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Illustration of a person’s personal data. (Kurt “CyberGuy” Knutsson)
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What kinds of personal information do they deal in?
Here is a list of possible data points you, random companies, your worst enemy, your neighbors and, yes, hackers can find in a data broker file:
- Full name
- Past legal names
- Known aliases
- Social media handles
- Gender
- Sexual preferences
- Date of birth or age
- Social Security number (SSN)
- Current and past home addresses
- Current and past phone numbers
- Current, past and secret email addresses
- Political preferences and affiliations
- Occupation
- Current employer
- Employment history
- Business associates
- Education
- Marital status
- Marriage and divorce records
- Family status (number and ages of children)
- Relatives
- Property information
- Vehicle registration
- Assets
- Financial information
- Bankruptcies, judgments and liens
- Licenses (drivers license, firearms permits, etc.)
- Court records
- Criminal records
- Mugshots
- Sex-offender status
- Health history
- Location data
- IP information
- Device information (phone, tablet and computer models)
- Web browser information
- Shopping habits
- Interests and hobbies.
Quite the list, is it not? It is not exhaustive; there is more that data brokers collect and more yet that they and their customers can infer from data points like these. What exactly a given data broker has will depend on which category it falls into.
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Illustration of a person’s personal data. (Kurt “CyberGuy” Knutsson)
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Types of data brokers: Who’s collecting and selling your information?
The most visible data brokers are commonly known as people search sites or people finder sites. These are the sites that show up when you Google yourself, or a hacker Googles you. They are just the tip of the iceberg, though. There are other data brokers that do not bother indexing individual profiles with search engines, preferring instead to deal with other companies and even governments directly. These are the other major types of data brokers, in addition to people search sites:
Marketing data brokers focus more on your browsing habits, past purchases and interests. They are responsible for “personalized marketing” as well as helping other companies target you with those surprisingly relevant ads you see online.
Recruitment data brokers collect and process personal information to offer background screening services to organizations evaluating job candidates or performing background checks before making an offer. Unfortunately, although illegal, there is nothing actually stopping unscrupulous employers from using the much less regulated and reliable people search sites for the same purposes.
Risk mitigation brokers aggregate a variety of background, criminal, property and other information to provide assessment reports to various investment and business companies. The information they collect is aimed at helping such companies manage risk in taking on new business.
Financial information brokers collect various personal finance and background information for credit companies and banks to calculate your credit score and may influence your eligibility to get loans and lines of credit.
Health information data brokers collect information about your general health and sell it to companies in healthcare and related fields. This information can be used to target you with health product ads and even set your insurance premiums.
Hackers are most likely to use people search sites, though; they are easily accessible, eminently searchable, relatively cheap (with trial offers for as little as a dollar) and do not ask any questions. Other data brokers may also sell personal information to hackers, but they tend to sell profiles in bulk.
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Want your data taken off this market?
It is perfectly normal to want no part in any of this. Unfortunately, there is no federal law on the books in the U.S. that would either prevent this kind of data trade or give you an easy, legally enforced way to opt out.
The good news is that, thanks to an incomplete patchwork of state laws, personal information removal services can approach hundreds of individual data brokers on your behalf with legally binding data-removal requests.
While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here.
Kurt’s key takeaways
It is easy to feel overwhelmed when you realize just how much of your personal information is out there, and how many different players are collecting, selling and using it. But knowing how data brokers operate is the first step to taking back control. Whether it is people search sites or the less visible brokers working behind the scenes, your data is valuable, and you deserve to know who has it and what they are doing with it. The good news is, there are tools and services out there that can help you clean up your digital footprint and protect your privacy. So, do not just sit back and hope for the best — take action and make your data work for you, not against you.
In your opinion, what should be done to give people more control over their data? Let us know by writing us at Cyberguy.com/Contact
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I’ve recommended several OLED gaming monitors to readers over the years, and I’ve finally taken my own advice to buy one. Alienware’s new 27-inch 1440p QD-OLED has all the features that I want and a low $350 price that was too tempting to ignore.
The AW2726DM model has five things that make it stand out for the price: a 1440p QD-OLED screen with lush contrast, a fast 240Hz refresh rate, a semi-glossy screen coating to enhance details, a low-profile design without flashy RGB LEDs, and a great warranty (three years with coverage for burn-in).
I’ve been using Alienware’s new monitor for a couple days, and I’ve already spent hours with it playing Marathon. It was my first opportunity to see Bungie’s new first-person extraction shooter in its full HDR glory, and I can never go back. Switching on HDR wasn’t automatic, though it already looked so much better than my IPS panel without being activated.
Enabling it transformed how Marathon looked for the better, but made everything else about the OS look pretty washed-out. It’s a Windows issue, not an Alienware issue. It’s easy to enable HDR every time I launch a game and disable it afterward with the Windows + Alt + B keyboard shortcut, but unfortunately triggers HDR for all connected displays. This includes my IPS monitor that imbues everything with a terrible gray hue when HDR is on. So, using the system settings is the best way to adjust HDR for just the QD-OLED.
I landed on this QD-OLED after having spent a ton of time researching pricier models. The unanimous takeaway from reviewers was that LG’s Tandem RGB WOLED panels are some of the brightest out there, but also tend to exhibit lousy gray uniformity in dark scenes. QD-OLED monitors, on the other hand, offer slightly better contrast than WOLED and don’t suffer from those same uniformity issues. However, blacks sometimes appear as dark purple in bright rooms on QD-OLED panels, meaning they’re ideal for rooms that don’t have a bunch of light bouncing around.
There’s no perfect choice, and honestly I got tired of doing research, so I jumped in with the cheapest OLED. I’m glad that I did. Shopping for an OLED gaming monitor can be hard, but it can also be this easy. AOC makes a model that’s discounted to $339.99 at the time of publishing, and its specs are comparable.
As expected, the AW2726DM isn’t a cutting-edge monitor. Its QD-OLED panel isn’t as fast or as bright as some other pricier options, and it doesn’t have USB ports for connecting accessories. Considering its low price, it’s easy for me to overlook those omissions. I’d have a much harder time accepting them in a pricier display.
The fact that I mostly use my computer for text-based work at The Verge is what prevented me from upgrading to an OLED monitor. My 1440p IPS monitor is bright, it’s good at showing text clearly, and it has a fast refresh rate for gaming. Alienware’s QD-OLED is less bright, and some might be bothered by how text looks (I have to really squint to see the slight fringing from this QD-OLED’s subpixel layout). But I have a life outside of work, which includes playing a lot of PC games. That’s the slice of myself I bought this monitor for, and I’m so happy I did.
Photography by Cameron Faulkner / The Verge
Technology
Michael and Susan Dell surpass $1 billion in donations backing AI-driven hospital project
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Billionaire Michael Dell and his wife, Susan Dell, have become the first donors to give more than $1 billion to the University of Texas at Austin, funding a massive new medical research campus and hospital system powered by artificial intelligence.
The couple’s latest investment includes a $750 million gift to help build the UT Dell Medical Center, a planned “AI-native” hospital expected to open in 2030 as part of a more than 300-acre advanced research campus.
University officials said the project will integrate research, clinical care and advanced computing to improve early disease detection, personalize treatment and expand access to care in the rapidly growing Austin region.
The Dells’ support builds on decades of contributions to UT, including funding for its medical school, scholarships and research programs.
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Michael Dell and Susan Dell attend the Breakthrough Prize ceremony as they become the first to donate more than $1 billion to the University of Texas at Austin. ( Craig T Fruchtman/WireImage)
“By bringing together medicine, science and computing in one campus designed for the AI era, UT can create more opportunity, deliver better outcomes, and build a stronger future for communities across Texas and beyond,” Michael Dell and Susan Dell said.
The gift ranks among the largest in the history of higher education, alongside major contributions like Phil Knight’s $2 billion pledge to Oregon Health & Science University and Michael Bloomberg’s $1.8 billion donation to Johns Hopkins University.
The new UT Dell Medical Center will be developed in collaboration with MD Anderson Cancer Center, integrating cancer care into a system designed to connect prevention, diagnosis and treatment.
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The University of Texas at Austin campus at sunset. (iStock)
“We will deliver better outcomes for patients by providing research-driven cancer care that is precise, compassionate and hope-filled,” Peter WT Pisters, president of UT MD Anderson, said.
Officials said the facility will be built from the ground up to incorporate AI, rather than retrofitting older infrastructure — an approach they say could transform how hospitals operate.
Independent experts have cautioned that AI in health care can introduce risks if not carefully validated. A widely cited study published in the journal Science by researchers at the University of California, Berkeley and the University of Chicago found that a commonly used healthcare algorithm underestimated the needs of Black patients due to biased training data, highlighting broader concerns about equity in AI-driven systems.
The project also includes funding for undergraduate scholarships, student housing and the Texas Advanced Computing Center, where officials are developing one of the nation’s most powerful academic supercomputers.
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Artificial intelligence technology is expected to play a key role in diagnosis and patient care at the planned UT Dell Medical Center. (iStock)
Texas Gov. Greg Abbott said the investment will help position the state as a national leader in healthcare innovation.
“Texas already dominates in technology, energy and business, and now we will further cement our leadership in health care innovation as well,” Abbott said.
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The university said it plans to break ground on the medical center later this year and has launched a broader campaign to raise $10 billion over the next decade.
The Associated Press contributed to this report.
SpaceX and Cursor are now working closely together to create the world’s best coding and knowledge work AI.
The combination of Cursor’s leading product and distribution to expert software engineers with SpaceX’s million H100 equivalent Colossus training supercomputer will allow us to build the world’s most useful models.
Cursor has also given SpaceX the right to acquire Cursor later this year for $60 billion or pay $10 billion for our work together.
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