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NordicTrack Rolls 50 Years Of Exercise Technology Into An Ultra-Luxury Fitness Product Line

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NordicTrack Rolls 50 Years Of Exercise Technology Into An Ultra-Luxury Fitness Product Line

NordicTrack is raising the bar in the home fitness equipment market. It is introducing the NordicTrack Ultra 1 treadmill, the first in a planned line of fitness gear that blends the performance expected from high-end exercise equipment with a design inspired by luxury furniture, making it fit for the most elegantly furnished home and office.

It’ll set you back $15,000, but then, it’s the Ferrari or Lamborghini-class treadmill in an industry dominated by virtual $2,000 Chevy or Ford models everyone else is running on.

After pioneering in the home fitness industry 50 years ago and outlasting every other brand in the business, NordicTrack continues its category-defining mission. The Ultra 1 is so revolutionary that it was launched at the Art Basel Miami Beach show in December, followed by its European introduction at the Paris Maison&Objet home decor and interiors fair.

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“NordicTrack created Ultra 1 to celebrate its 50th anniversary and to fill a void in the high-end market. It’s the perfect combination of form and function,” shared Kevin Duffy, CEO of iFIT, NordicTrack’s parent company, along with the popularly priced Pro-Form product line and Freemotion serving the commercial market.

Unlike other NordicTrack and other iFIT products that are widely distributed internationally and domestically through Dicks Sporting Goods, Best Buy, Amazon, Costco, Fitshop and others, the Ultra 1 will only be available directly from iFit. It is taking pre-orders now in advance of shipment starting in May.

Staying Ahead Of The Competition

There is something to be said for a brand that has outlasted the competition in a home fitness market that has had its share of ups and downs over the years, most recently downs.

In the early days of the home fitness industry, it was all about the hardware with NordicTrack’s skier machine one of the first that was followed by treadmills and cross trainers.

Then the industry was bolstered by the digital revolution combining the equipment hardware with digital content and virtual interactive training software. It came just in time for the pandemic lockdowns that kept people out of the gym.

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The Sports and Fitness Industry Association reports that in 2021 the home fitness industry posted a remarkable 16% growth rate that year as the rate of at-home workouts rose from 24% in 2019 to 36% in 2021. The trend has continued to increase as at-home convenience won out, and digital engagement substituted for personal training.

However, after people equipped their home gyms, the industry quickly settled back to its more or less usual 4% growth rate, going from $11.2 billion in 2022 to $11.6 billion in 2023, while the players geared up for continued heady growth.

BowFlex, formerly known as Nautilus and also owner of Schwinn, filed for bankruptcy in early 2024 and was acquired by Johnson Health Tech for $37.5 million in April last year.

In 2020, Lululemon made a major $500 million investment in Mirror fitness device and digital app but couldn’t make it work. Lululemon shut if down in 2023 and went with Peloton as its interactive fitness partner.

And Peloton has had a rough ride too, dropping nearly 4% to $2.7 billion in revenues in 2024 and down 6% through the first six months of fiscal year 2025.

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L Catterton Makes A Big Bet

While iFIT is private and doesn’t reveal financial results, it is backed by L Catterton, which invested $355 million in 2022. At the time of the investment, managing partner Marc Magliacano said the company’s brands and iFIT integrated content platform transcends “venues, channels, product categories and geographies,” making it positioned “to win on a global scale.” Magliacano is now a member of the iFIT board.

Kevin Duffy joined iFIT shortly thereafter, taking over from long-time CEO Sam Waterson who remains on the board. Duffy previously was CEO of Sound United, a consumer technology company offering premium audio and home entertainment brands.

His team includes chief operating officer Matt Bush, who previously was with the Samsung Harman brand, chief product officer Keith Hartsfield, formerly with iRobot, and chief subscription officer Jeremy McCarty tasked with growing the iFIT subscriber base. He honed his subscription bona fides in the wireless, telecom, and smart home industries.

Besides having a content library of over 10k fitness and wellness courses, iFIT has also introduced an AI Coach to provide more personalized workouts suited to an individual’s fitness level and goals. Plus the iFIT app supports users without the company’s hardware. And through AI, it’s translated its full content library into ten different languages.

Playing To Win

The new NordicTrack Ultra 1 fills a void in the home fitness market that iFIT aims to dominate. “The fitness industry is filled with a lot of functional products,” Duffy explained. “But there aren’t any products that you want to take out out of the third bedroom or garage. That was the inspiration for the Ultra 1: to be both aesthetically beautiful and super functional.”

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It’s crafted in wood and comes equipped with speakers and full body fans to keep users comfortable while navigating the virtual terrain during workouts. For example, you can virtually experience a Mt. Everest base camp run that automatically adjusts to the inclines and declines on the trail while enjoying the scenery.

“The controllers have been completely redesigned,” he continued. “They look like the throttle on a F15 airplane.” And it comes with a commercial-quality gym deck that provides significantly less impact on the knees. It even invites you to workout with a sensor that slowly begins to glow as you approach the machine.

I asked if an Ultra 1 customer could trade in their old equipment to knock a bit off the $15,000 price tag, but if it catches the right buyer’s eye, they probably don’t need it. However, they will get full white glove delivery service and their old treadmill can be taken away for recycling if desired.

“Our rebuying rate is relatively high,” Duffy explained, saying that about 15% of new purchases come from its existing client base, who want an upgrade to new equipment, “much like when Apple comes out with a new iPhone.”

Or the customer purchases a “complimentary modality,” like the new Tour de France indoor bike, the first and only officially licensed stationery bike that allows users to virtually ride alongside some of the world’s leading cyclists while enjoying the tour’s French country landscapes.

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Staying Out Front

After NordicTrack’s 50 years as an industry leader and with iFIT behind it, the company keeps earning kudos. It was just named as one of the most innovative fitness and wellness companies of 2025 by Athletech News.

And it continues to innovate by crossing over into the gaming industry in partnership with Ergatta to make cardio workouts on rowers, treadmills and bikes “feel more like playing than exercising.”

Looking to the future, Duffy sees AI as being the ultimate game changer as people take control of their health and wellness journey. “The connected fitness, health and wellness industry is probably the best market to be in over the next ten years. Just look at the Consumer Electronics Show where so many self-monitoring health devices were featured. That gives people the information needed to be proactive about health rather than reactive as in the past.

“And within the health and wellness ecosystem with a lot of verticals, such as nutrition and sleep, fitness is the most crucial. Being ahead in AI for fitness is one of our unique advantages,” he concluded.

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This is the best budget-friendly fitness tracker we have tested this year

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This is the best budget-friendly fitness tracker we have tested this year

Why you can trust Live Science


Our expert reviewers spend hours testing and comparing products and services so you can choose the best ones for you. Find out more about how we test.

If you’re looking to get back into exercising, or are just starting out, the Xiaomi Smart Band 10 may be the best fitness tracker for you. This fitness tracker does a great job of tracking your workouts and summarizing the data in an easy-to-understand format, without overcomplicating anything. The interface is user-friendly, and even those who aren’t into tech should be able to navigate around this smartwatch in no time at all.

While this is a budget fitness tracker, that doesn’t mean it’s lacking in features. You can do more than just track your workouts with this smart band: you can also track your sleep, stress levels, heart rate and so much more. There’s also no shortage of sports modes — with 150+ to choose from, you’re bound to find the workout you want on this watch.

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Fitness coach says ‘just cardio isn’t enough’; shares 1 exercise women over 35 must do to stay strong and healthy

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Fitness coach says ‘just cardio isn’t enough’; shares 1 exercise women over 35 must do to stay strong and healthy

As we age, our bodies naturally start losing muscle mass and bone density, which can affect strength, metabolism, and overall health. Many women over 35 notice changes in energy levels, weight distribution, and endurance, making it essential to adopt exercises that not only tone but also strengthen the body.

Fitness coach urges women over 35 to incorporate strength training. (Freepik)

Tara LaFerrara, fitness coach and personal trainer, shares in her September 22 Instagram post why women over 35 should start incorporating strength training into their routines and how it can transform both body and health. (Also read: Doctor with 25 years experience warns ‘ghee-loaded meals, sugary chai’ harm South Asians’ health; shares 6 key insights )

Why does muscle loss matter after 35

If you are a woman over 35 and not doing any sort of strength training, Tara warns you’re in for a rude awakening. “I’m talking the moment that your body starts to slow down, get weaker, and feel like you hurt more,” she shares.

“It is not just ageing, it is muscle loss, and it starts way earlier than you think. After the age of 35, we start losing muscle every single year. And that muscle is so important because it is your metabolism, your bone density, your energy, and just the ability to bounce back when life throws things at you,” says Tara.

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Can cardio and pilates alone keep you strong

She emphasises that cardio and Pilates alone aren’t enough. “You need to lift, squat, push, pull, and press. It’s not about getting bulky and muscular, it’s about getting strong enough to handle ageing on your own terms.”

Her advice is simple: “So if you’re tired of feeling like your body is working against you, start working with it. Pick up some weights. Your future self will thank you.”

Strength training after 35 isn’t just about aesthetics; it’s about maintaining health, mobility, and resilience. As Tara highlights, incorporating resistance exercises into your routine is one of the best ways to support your body through the natural changes that come with age.

Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.

This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.

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New Year’s Fitness Resolutions Start with Healthy Sleep | Newswise

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New Year’s Fitness Resolutions Start with Healthy Sleep | Newswise

Newswise — As the New Year approaches, many Americans are setting fresh intentions to eat better and move more — and new data show those habits may deliver an unexpected bonus: better sleep. According to a new survey from the American Academy of Sleep Medicine, 59% of adults say eating a well-balanced diet helps them sleep slightly or significantly better. Staying active throughout the day may also help improve sleep. According to the survey, adults say exercising in the morning (42%) or evening (46%) helps them sleep slightly or significantly better. 

“Sleep is one of three pillars of a healthy lifestyle, including eating a well-balanced diet and incorporating regular physical activity,” said AASM spokesperson Dr. Kin Yuen. “When people make New Year’s resolutions or select their ‘nudge word’ for the year, they often prioritize diet and exercise. These changes don’t just support physical health—they also improve sleep.”

The findings suggest that New Year’s resolutions don’t need to be isolated goals. Improving one aspect of health, whether diet, exercise, or sleep, can create positive ripple effects across all three areas of wellness. This is especially true for younger adults, with those 25-34 being the most likely age group to say a well-balanced diet (64%) or exercise in the evening (60%) helps them sleep better.

“Sufficient sleep significantly reduces the risk of chronic illnesses, such as obesity, heart disease, and even depression and anxiety,” said Yuen. “Whether you’re improving your diet, increasing your activity level, or managing stress, prioritizing sleep gives you the energy and mental clarity needed to start the year strong.”

Here are some tips from the AASM on how to develop healthy sleep habits and reap all the benefits of your New Year’s resolutions: 

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  • Create a consistent bedtime routine — Make sure you are giving yourself enough time to get the recommended seven or more hours of sleep per night.
  • Make time in your daily routine for physical activity — Pick physical activities that you enjoy and that match your abilities.
  • Eat a well-balanced diet — Try to meet the recommended daily servings of fruits and vegetables, grains, and protein.
  • Disconnect from devices at night — Turn off all electronics at least 30 minutes to an hour before your bedtime to help prepare for sleep. 

For more information, or to find a local AASM-accredited sleep center, please visit sleepeducation.org. View 2025 AASM Sleep Prioritization Survey results in the AASM newsroom.

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About the Survey

The American Academy of Sleep Medicine commissioned an online survey of 2,007 adults in the U.S. The overall margin of error fell within +/- 2 percentage points with a confidence interval of 95 percent. Fieldwork took place between June 5-13, 2025, by Atomik Research, an independent market research agency.

About the American Academy of Sleep Medicine   

Established in 1975, the AASM is a medical association that advances sleep care and enhances sleep health to improve lives. The AASM membership includes more than 9,500 physicians, scientists, and other health care professionals who help people who have sleep disorders. The AASM also accredits 2,300 sleep centers that are providing the highest quality of sleep care across the country (aasm.org).  

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