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Alaska Shakes Up Hawaii Travel Again With New Southern California Route

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Alaska Shakes Up Hawaii Travel Again With New Southern California Route


Alaska Airlines continues to expand its Hawaii network with a significant new route connecting Honolulu (HNL) and California. This latest addition reflects Alaska’s fast-growing influence on Hawaii travel. It raises intriguing questions about the competitive dynamics of leveraging Hawaiian Airlines, which already flies this route, with other potential players in the wings.

Alaska Airlines expands west coast-Hawaii options.

Starting June 12, 2025, Alaska Airlines will begin operating daily flights between Honolulu and Ontario (ONT), California. Hawaiian Airlines already serves this route, which uses its A321neo narrow-body. Before this announcement, Hawaiian was the only carrier that connected the Inland Empire to the islands.

Alaska’s move doesn’t clarify what could happen next, including Hawaiian possibly ending its flights, shifting to seasonal service, or both carriers maintaining dual operations. We’re sure to learn more about that soon. Upon checking, we see that both airlines have Ontario on their schedule through November 30.

One fascinating aspect is that we previously understood Alaska had planned to leverage the Hawaiian brand for all flights touching the islands. It isn’t clear if that will continue to be the case.

Aviation observer Ishrion Aviation first reported this new route. It highlights Alaska’s recognition of the growing potential of Southern California’s smaller airports. Ontario International Airport and the entire Inland Empire may become increasingly vital hubs for Hawaii travelers seeking to avoid the off-putting congestion of LAX. With its convenient location and super easy access, ONT and neighboring San Bernardino offer a fascinating advantage for Hawaii travelers in the region. BOH editors travel frequently between Hawaii and the Island Empire, which has also piqued our interest.

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Strategic implications for Southern California and Hawaii.

This new route is a smart move for Alaska Airlines as it seeks to strengthen its hold on Hawaii-bound travelers from secondary airports in Southern California. ONT’s proximity to San Bernardino (SBD)—where Breeze Airways has hinted at potential Hawaii flights—adds another layer of intrigue.

Could Alaska’s expansion be a preemptive strategy to solidify its presence and counter any future competition from Breeze, which has yet to confirm Hawaii routes and must first obtain ETOPS certification? It also hints at Breeze perhaps being more of a Hawaii aspirant than we even realized.

In December, Alaska pointed to Ontario as part of its Hawaiian-Alaska integration plans, stating that ONT would likely be included in the next group of airports to share facilities between the two airlines.

You’ll recall that Hawaiian previously served Ontario using widebody aircraft before it brought the A321 to the route. BOH editors confirm having traveled on HNL-ONT when it was still a widebody flight and enjoyed ONT’s convenience. Alaska’s move to re-focus on this market with more narrow-body service aligns with the broader trend of airlines leveraging smaller, less congested airports to appeal to Hawaii leisure travelers seeking convenience.

This route offers an additional, traveler-friendly alternative to reach the islands for Hawaii visitors from the Inland Empire and surrounding areas. Alaska is positioning ONT as a key gateway for Hawaii-bound travelers while expanding its dominance in Southern California.

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Alaska and Hawaiian Airlines before full integration.

Alaska Airlines and Hawaiian Airlines maintain a partnership with Alaska as owner as they work toward full integration under one operating certificate later this year. This relationship is increasingly being leveraged as Alaska strategically expands its West Coast network.

The addition of the HNL-ONT route showcases Alaska’s abilities in this area, integrating its Boeing 737 MAX and Hawaiian’s Airbus A321neo fleets while utilizing Hawaiian’s widebody aircraft for strategic long-haul reach.

This evolving dynamic is reshaping Hawaii travel, with Alaska drawing on both companies’ capabilities and assets to strengthen its dominance in the market. As the integration progresses, travelers can look forward to more streamlined operations and expanded route possibilities under Alaska’s leadership.

What Hawaii travelers can expect.

Alaska’s entry into the HNL-ONT market brings both opportunities and questions. The increased competition still lies ahead and may lead to lower fares, making Hawaii more accessible to residents of Southern California. However, the sustainability of the two airlines operating daily flights on this route remains uncertain and will be revealed over time.

A new era of Hawaii travel.

Alaska Airlines’ addition of the Ontario to Honolulu route highlights its commitment to reshaping Hawaii travel. By leveraging the two fleets, Alaska is expanding its network and redefining competition in the Hawaii travel market. For travelers, these changes bring increased choices and the possibility of better pricing while raising questions about how the industry will adapt.

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As Alaska continues to expand its dominance, it’s clear that Hawaii travel is entering an entirely new era where convenience, competition, and strategy play pivotal roles.

We welcome your input and insights.

Photo Credit © Beat of Hawaii.

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People Power Hawaii festival remembers pivotal Marcos ouster in Philippines’ history

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People Power Hawaii festival remembers pivotal Marcos ouster in Philippines’ history


HONOLULU (HawaiiNewsNow) – This year marks 40 years since the People Power Revolution ousted former President Ferdinand Marcos, Sr., from office in the Philippines, and Honolulu’s Filipino community is using art to preserve that history.

The People Power Hawaii month-long art festival is raising awareness about the historic peace movement and bringing the Filipino community together through art rooted in collective trauma and history.

“Art can inspire action, you want to tell people that something matters,” said Dianne Deauna, a board member of the Hawaii Filipinos for Truth, Justice, and Democracy, and organizer of the panel and art gallery. “If we don’t prioritize sharing these stories and capturing that history, we lose our most potent weapon against forces that try to erase us, and divide us, our heritage.”

The People Power Revolution consisted of a four-day, non-violent uprising in the Philippines in February 1986 that ended Marcos’ 20-year rule. It followed public outrage over his rule under martial law, electoral fraud and the assassination of opposition candidate Benigno Aquino Jr. Democracy advocates and Marcos’ dissenters held demonstrations, protesting corruption and persecution under the Marcos administration. Marcos and his family fled to Honolulu, where he lived in exile for three years, and died in 1989.

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The month-long art festival opened with Pagalala’t Pakikibaka (Memory in Art), an artists’ panel and gallery event, at the Hawaii State Library, offering a historical view into the Marcos era of the Philippines and his time in Honolulu. It also included a People Power Hawaii Concert.

A new theater play called Indigo Child will be shown at The Actors’ Group (TAG) Brad Powell Theater at Dole Cannery on March 10, 11, 17 and 18.

The theater play follows the story of a mother and son and their psychological aftermath of martial law in the Philippines.

“It’s a warning, against political, historical revisionism and unexamined history,” said Emmanuele Mante, the organizer of the Indigo Child play. “It’s also a form of ethical and political act.”

People Power Hawaii 2026 is organized by the Hawaii Filipinos for Truth, Justice, and Democracy (HFTJD) and brought by the Filipino-American Historical Society of Hawaii (FAHSOH), Filipino Association of University Women (FAUW), and the Center for Philippine Studies at the University of Hawaii at Manoa.

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For more information, head to People Power Hawaii 2026.



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Hawaii News Now launches new and improved mobile news app

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Hawaii News Now launches new and improved mobile news app


HONOLULU (HawaiiNewsNow) – Breaking news! We’ve just launched our new and improved Hawaii News Now mobile news app.

The updated app features a fresh layout designed to make it easier to find the stories and information that matter most to you.

Access all of our newscasts, specials, podcasts and more with a few quick taps.

New features include:

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  • Latest news at a glance. Scroll through the latest headlines right on your home screen.
  • Light or dark mode. Choose the look you prefer in your app settings.
  • Easy access to live streams. Tap the Live icon at the bottom to watch our newscasts, streaming shows, and breaking news live streams.

All your favorite features are still there. Tap the hamburger menu in the upper left corner to access our traffic map, program guide, HI Now Daily lifestyle content, and more.

And with First Alert Weather Days coming up, you’ll want to stay prepared. Tap the Weather icon to jump straight into the HNN Weather App for radar, video forecasts and more.

If your phone is set to automatically update apps, simply open the app, click through the intro screen and start exploring.

Be sure to enable notifications to get First Alert push alerts and breaking news as it happens.

If an ad pops up, tap “Continue” in the upper right corner to proceed.

If you’re still seeing the old version, head to your app store to update:

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  • Apple users can click here.
  • Google/Android users can click here.



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NJ’s Jake Thistle to be featured on ‘American Idol’ Hawaii episode

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NJ’s Jake Thistle to be featured on ‘American Idol’ Hawaii episode


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Aloha, New Jersey.

Asbury Park rocker Jake Thistle will be featured on the Monday, March 9 episode of “American Idol.” It’s the ‘Ohana Round episode, which will have the Top 30 hopefuls performing for industry tastemakers as well as peers, family members and friends at Disney’s Aulani Resort in Hawaii.

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Jacquie Lee of Colts Neck is also in the Top 30.

The tastemakers include social media personalities Kaniyia Brown and Terry McCaskill; dancer Sasha Farber; musician Anthony Gargiula; actress Loren Gray; singer Cheryl Porter; Grand Ole Opry announcer Kelly Sutton; and Rolling Stone editor Shirley Halperin, an East Brunswick native.

Thistle sang an earnest and soulful version of Sam Fender’s “Seventeen Going Under” on the Thursday, Feb. 23 Hollywood Week episode.

Lionel Richie said “I like him” after he pumped his fist during the rendition.

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“You’re so ready for this,” said Luke Bryan of Thistle.

Music legends Lyle Lovett with John Hiatt are also fans of Thistle, a Paramus native.

“We’ve know Jake since he was a youngster and we’ve watched him grow and if you ever get a chance to hear Jake thistle play you will be glad you did,” said Lovett Wednesday, Match 4 from the stage of the Mayo Performing Arts Center in Morristown.

Thistle thanked the music stars on social media.

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“Both of them have been hugely important to my development as a songwriter and musician, and I was honored they took the time!” Thistle said.

The 21-year old has been a regular on Asbury Park stages and Bruce Springsteen-related shows in the area. Thistle has even shared the same stage as the Boss.

“American Idol” airs 8 p.m. Mondays on ABC and subsequently streams on Hulu.

Subscribe to app.com for the latest on the New Jersey music scene.

Chris Jordan, a Jersey Shore native, covers entertainment and features for the USA Today Network New Jersey. Contact him at cjordan@app.com

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