Lifestyle
12 beautiful plants and flowers to enjoy in Southern California in 2025
Clearly, there’s no shortage of flowers in Southern California. As I write this near the end of 2024, roses, iris and California fuchsia are still blooming in my Ventura garden, and hummingbirds are darting among tall orange whorls of lion’s tail (Leonotis leonurus) and fat magenta stalks of hummingbird sage.
New adventures are calling, one for every month of the year.
That’s likely why it’s easy to take our blooms for granted in SoCal. So this year, let me help you make a plan. I’ve compiled a list of 12 lovely buds and their optimum bloom times in Southern California.
Please note, this is a limited and highly subjective list not intended to encompass the vast number of spectacular flowers in our region. Also note that these listed bloom times are meant as guides, not absolutes, so before you plan an outing, always check ahead to ensure your favorites are actually in flower.
For floral joy throughout the year, set reminders now to take some time in the coming months to literally stop and smell the roses … or lilacs.
January: Camellias
Camellia shrubs, with their glossy dark green leaves, soared in popularity in the mid-1900s, which is why they’re ubiquitous in established SoCal landscapes, and the leaves of some varieties — Camellia sinensis, for instance — give us black tea. But it’s the flowers, with their variety of shapes, colors and fragrance, that really inspire anyone with an eye for beauty.
One of the world’s premier collections is at Descanso Gardens in La Cañada Flintridge. Descanso’s extraordinary camellia forest was created by former Los Angeles Daily News publisher and camellia collector E. Manchester Boddy under unhappy circumstances. According to the history on Descanso’s website, Boddy amassed many exquisite varieties from at least three Japanese American nurseries whose camellia breeding owners were forced to sell their inventory at a fraction of its value before they were incarcerated during World War II because of their Japanese heritage.
The legacy of camellia growers such as F.M. Uyematsu lives on at the gardens, but Southern California still has one other internationally famous nursery devoted to camellias and azaleas in Altadena. Nuccio’s Nurseries offers more than 500 varieties of camellias, many created by cross-pollinating bees and then nurtured by the owners. Visit in January and February to delight in the many choices, and take one home — they grow in pots too. And visit this year, because family members are trying to sell the property, so this opportunity won’t last forever.
February: Bulbs (daffodils, tulips, etc.)
Bulbs are defiant harbingers of spring in colder climes, sometimes pushing up through the snow in their zeal to greet the sun and spread a little color on a bleak landscape of slushy grays. We don’t face that problem much in SoCal, of course, but our last two winters were so damp and gray that I nearly wept with joy last February when the first daffodils burst forth in my soggy garden.
Twin Peaks, a tiny town near Lake Arrowhead, has planted thousands of daffodil bulbs as part of the Julie Greer Daffodil Project. Greer, a resident of Twin Peaks’ Strawberry Flat neighborhood, loved daffodils and began planting hundreds of the bulbs around her community in 1999 with the help of her husband, Tom, and close friend Julie Hale. After Greer died from breast cancer in 2001, residents planted thousands more bulbs in her honor in their yards and along State Highway 189, creating a beautiful spring display.
Tulips usually start blooming a few weeks later in SoCal. Several botanic gardens, such as South Coast Botanic Gardens in Rolling Hills Estates and the Huntington Library, Art Museum, and Botanical Gardens in San Marino, have tulip and bulb gardens — the Huntington plants them in its famous rose garden to create filler color after the roses are pruned. But for an awe-inspring display, visit Descanso Gardens in La Cañada Flintridge, which plants 30,000 tulip bulbs every January for early spring blooms. (This is weather-dependent — check out the handy “What’s in Bloom” guide for more information.)
March: California poppies and wildflowers
Fields full of wildflowers are breathtaking. They seem to create a kind of joyful delirium, which is why every spring experts get the same exasperating question: Will there be a superbloom? The query is especially important to SoCal residents, as we live relatively close to big bloom areas like Walker Canyon in Lake Elsinore, Carrizo Plain National Monument near Santa Margarita and numerous state parks such as Antelope Valley California Poppy Reserve, Anza-Borrego Desert State Park and Chino Hills State Park.
Please note that “superblooms,” when hillsides are blanketed with color like bright quilts lying against the ground, are relatively rare. But we usually get some lovely wildflower displays every year, easy to spot on hikes in the desert or nearby mountains, or even along the hills that line our freeways. Rule of thumb: Wildflower blooms are triggered by warming temperatures, so desert areas will see blooms earlier than higher elevations. Check the Theodore Payne Foundation’s Wild Flower Hotline, which provides updates every Friday about the best viewing spots for wildflowers from March through June. Note: It’s always a bad idea to park your car on a freeway shoulder so you can dash up a hill and trample some wildflowers in your quest for a colorful selfie. Admire carefully, without destroying or picking.
April: Roses
Almost every SoCal botanic garden worth its salt has some space devoted to the genus Rosa, along with a few public parks and ranchos, such as Dominguez Rancho Adobe Museum in Rancho Dominguez, Rancho Los Alamitos in Long Beach and Exposition Park in South L.A. But probably the most extraordinary is the rose garden at the Huntington Library, Art Museum, and Botanical Gardens. Lucky for us, Arabella Huntington loved roses, because the botanic garden she and her husband left behind features more than 1,300 varieties, tended by famed rose breeder Tom Carruth, who left his job creating new rose varieties at Weeks Roses to become the Huntington’s rose garden curator.
Roses are tougher than you’d think — during the drought I spied many residential yards with dead lawns and an old rose bush still valiantly blooming despite neglect and lack of water. April is the month most varieties enter full bloom, but these plants like Southern California, so expect to see roses blooming well into late fall.
May: Lilacs
I see your eyebrows arching … lilacs? In Southern California? Well, yes, and I don’t just mean the native ceanothus shrubs, a.k.a. California lilacs, that start coloring (and perfuming) our wild hills and many native habitat gardens as early as March. Varieties such as Joyce Coulter (Ceanothus ‘Joyce Coulter’) look very much like the traditional lilacs (i.e., Syringa vulgaris) that require freezing winter temperatures to profusely bloom.
Descanso Gardens has developed heat-tolerant hybrids for its garden, and there’s also a low-chill variety known as Beach Party. Or you can grow them in mountain areas, such as Idyllwild, where Gary Parton, a retired college art teacher, has nurtured 165 varieties in his Idyllwild Lilac Gardens.
For 20 years, Parton has opened his lilac garden to the public for free every spring, but 2025 will be the last time. You can visit every Friday, Saturday and Sunday from the last weekend of April through May from 9 a.m. to 4 p.m. After that, Parton, 86, is putting his home and near acre of land up for sale to move to warmer climes.
June: Lavender
What is it about lavender that makes people want to don gauzy clothes and wander the fields, fingers trailing through the fragrant flowers? (There must be a Hallmark movie in here somewhere.) These Mediterranean native flowers have a scent that keeps giving, even if you strip all the little buds off the upright stalks and put them in a container.
Southern California has several lavender fields near L.A. to satisfy your day-trip, lavender-field cravings. If you do an online search for “lavender farms Southern California,” you’ll get a good-sized list for farms north of Los Angeles, such as Frog Creek Farm in Ojai, Foxen Canyon Farms in Solvang, Lavender Fields Forever in Buellton and Clairmont Farms in Los Olivos. To the east, you’ll find 123 Farm in Cherry Valley, the Fork & Plow Lavender Farm in Aguanga (19 miles east of Temecula) and Ross Lake Lavender Farm in Fallbrook.
July: Sunflowers
If you have even a scrap of sunny ground for planting, definitely push a sunflower seed into the ground this winter and stand back — it’s not exactly like Jack and the Beanstalk, but the way sunflowers grow is truly miraculous. In just a few months, that little seed can grow twice as tall as the average American male (5-foot-9), with a stalk as thick as his arm and flowers far bigger than a human head.
Sunflowers come in all sizes, shapes and colors, from gigantic to knee-highs designed to fill a vase with happy flowers. We even have the California native sunflower (Helianthus annuus) decorating our wild hills, an annual reseeder that Bruce Schwartz of the L.A. Native Plant Source calls “a living bird feeder” because of the safe perches and food the plant provides.
A few farms in Southern California grow fields of sunflowers for wandering and picking, with flowers blooming from summer into fall, including Tanaka Farms’ Hana Field in Costa Mesa, the Pumpkin Station in Rancho Bernardo (near Escondido — call ahead to see when flowers are ready for picking) and Carlsbad Strawberry Co. in Carlsbad, which typically has a sunflower maze for photos (no picking) in the fall.
August: California buckwheat
Come midsummer, it’s easy to spot native California buckwheat (Eriogonum fasciculatum) shrubs growing in the wild areas of central and Southern California, especially in Los Angeles, Orange and San Diego counties. The large spreading shrubs are covered with flowers that grow in thick bunches, like cream-colored bouquets dotted with pink in the spring. Late in the year, the flowers turn a handsome copper color, but in August, they are mid-change, so from a distance, the shrubs look speckled with cream and rust.
Up close, you immediately understand why these shrubs are considered a keystone species — one of SoCal’s most important habitat plants — because the flowers are alive with bees, butterflies and a multitude of other nectar-loving bugs, not to mention the birds who happily dine at this insect buffet.
You can see buckwheats at the California Botanic Garden in Claremont, the state’s largest garden devoted to California native plants, as well as at the Theodore Payne Foundation in Sun Valley and Tree of Life Nursery in San Juan Capistrano.
September: Crape myrtle
Hear that rumbling? That’s the sound of shade tree advocates unhappy that I’m mentioning crape myrtles in this list. But my mom loved these showy trees with the colorful crepe-papery flowers, as did my grandmother, and about a billion-jillion other SoCal residents who have planted them in yards, around businesses and along many city streets. These trees are a triple threat, said Los Angeles County Arboretum arborist Frank McDonough: beautiful bloomers in late summer with clouds of frilly flowers in purples, pinks, fuchsia and white; dramatic red and gold leaves in the fall; and sculptural bark that makes the bare tree lovely in winter.
So why the grumbling? Crape myrtles are so popular they’ve become the prominent trees in some cities, which means those cities could lose much of their urban forest if the trees were attacked by a disease or insect. And while crape myrtles are lovely to behold and require little water once they’re established, they don’t provide much in the way of shade, a problem when you’re trying to reduce urban heat levels.
Despite these concerns, these eastern Asian natives are still lovely when they’re blooming in the late summer and early fall, and unlike the much loved and much despised jacaranda, their magnificent flowers don’t leave a slippery purple mess on cars and sidewalks. The Arboretum has one of the largest collections outside of city streets, McDonough said, but you can also see them at the San Diego Zoo, Descanso Gardens and the Japanese Garden at the Huntington Library, Art Museum, and Botanical Gardens. But for the sake of diversity and our increasing need for shade, consider planting something else around your business or home.
October: Chrysanthemums
Come October, it’s impossible to walk into a supermarket or hardware store without seeing an army of potted chrysanthemums in many sizes and colors. But those retail displays, mostly meant for decorating front porches and patios, are just the tip of the iceberg.
One of the country’s premier chrysanthemum growers, Sunnyslope Gardens, operated in San Gabriel for some 70 years, but the nursery closed more than a decade ago. Now ardent chrysanthemum growers in Southern California trade with each other, said George MacDonald, outgoing president of the San Gabriel Valley Chrysanthemum Society, or buy online from King’s Mums in Oklahoma, which offers 130 cultivars as well as publications for people who want to grow their own.
The Earl Burns Miller Japanese Garden at California State University Long Beach hosts a Chrysanthemum Festival (scheduled for Nov. 8 in 2025), but probably the best way to see this flower’s many faces is at the two annual shows sponsored by the San Gabriel Valley Chrysanthemum Society, usually the first weekend of November at the Los Angeles County Arboretum in Arcadia, and the Orange County Chrysanthemum Society, usually the last weekend in October, at Sherman Library & Gardens at Corona del Mar.
November: Poinsettias
By November, poinsettias start crowding mums out of retail displays, and yes, I know the plant’s showy red “petals” aren’t actually flowers but leaves — the plant’s flowers are actually the small yellow centers — and these days, cultivars come in many other colors, including cream, pink, white, pale green, orange and speckled.
It was SoCal nurseryman Paul Ecke Sr. who took a little-known, spindly outdoor plant from Central America in the early 1920s and bred it into a hardy potted plant “whose tapering red leaves have been synonymous with the Yuletide season for more than 70 years,” according to his obituary in 1991. Ecke started growing and selling his poinsettias in a field on Sunset Boulevard but moved to Encinitas around 1923, where Ecke Ranch became the largest poinsettia producer in the world.
The family business was sold in 2012, and the company’s poinsettias are primarily grown in Guatemala now. But it’s still possible to see greenhouses filled with poinsettias in Encinitas. Weidner’s Gardens, a locally owned, 50-year-old nursery, grows 30 varieties, according to co-owner Kalim Owens, and offers free tours of the greenhouses every year at 10 a.m. and 2 p.m. on the Friday and Saturday before Thanksgiving.
December: Toyon berries
OK, toyon berries are not flowers, but they are so bright and festive, and native to Southern California, so they seemed a fitting end to this floral calendar. This time of year, you can see these tall, bushy shrubs covered with berries throughout Southern California, from the native plant trail at Rio de Los Angeles State Park in Glassell Park to Walnut Canyon Road leading to the Oak Canyon Nature Center in Anaheim Hills, to Griffith Park and many of the other wild areas that frame our SoCal cities.
Or, visit the Natural History Museum of Los Angeles County, which has a grove of about 25 tall toyon in its native plant garden. This time of year, its toyon are ablaze with berries, until they’re picked clean by hungry birds, reports museum educator Lila Higgins in a delightful article titled “California Holly: How Hollywood Didn’t Get its Name,” in which she debunks the romantic and oft-repeated myth that Hollywood got its name from the toyon plant, which resembles English holly.
Instead, Higgins writes, the name came from Daeida Wilcox, wife of Harvey Henderson Wilcox, a rich businessman from Kansas who, in 1886, bought 120 acres of fig and apricot groves near Cahuenga Pass for about $18,000 and discovered he could make good money subdividing the land and selling lots for $1,000 each. Initially it was called the Wilcox subdivision, until Daeida met a wealthy traveler on a train “who owned a fine estate in Illinois” named Hollywood. Daeida so loved the name that on Feb. 1, 1887, her husband filed a subdivision map in the Los Angeles County Recorder’s office with the name “Hollywood.” And thus, a star was born, thanks to a chance encounter on a train, which is a pretty romantic Hollywood ending in itself.
Lifestyle
The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.
The art industry is increasingly shaped by artists’ and art businesses’ shared realization that they are locked in a fierce struggle for sustained attention — against each other, and against the rest of the overstimulated, always-online world. A major New York art fair aims to win this competition next month by knocking down the increasingly shaky walls between contemporary art and fashion.
When visitors enter the Independent art fair on May 14, they will almost immediately encounter its open-plan centerpiece: an installation of recent couture looks from Comme des Garçons. It will be the first New York solo presentation of works by Rei Kawakubo, the brand’s founder and mastermind, since a lauded 2017 survey exhibition at the Metropolitan Museum of Art’s Costume Institute.
Art fairs have often been front and center in the industry’s 21st-century quest to capture mindshare. But too many displays have pierced the zeitgeist with six-figure spectacles, like Maurizio Cattelan’s duct-taped banana and Beeple’s robot dogs. Curating Independent around Comme des Garçons comes from the conviction that a different kind of iconoclasm can rise to the top of New York’s spring art scrum.
Elizabeth Dee, the founder and creative director of Independent, said that making Kawakubo’s work the “nerve center” of this year’s edition was a “statement of purpose” for the fair’s evolution. After several years at the compact Spring Studios in TriBeCa, Independent will more than double its square footage by moving to Pier 36 at South Street, on the East River. Dee has narrowed the fair’s exhibitor list, to 76, from 83 dealers in 2025, and reduced booth fees to encourage a focus on single artists making bold propositions.
“Rei’s work has been pivotal to thinking about how my work as a curator, gallerist and art fair can push boundaries, especially during this extraordinary move toward corporatization and monoculture in the art world in the last 20 years,” Dee said.
Kawakubo’s designs have been challenging norms since her brand’s first Paris runway show in 1981, but her work over the last 13 years on what she calls “objects for the body” has blurred borders between high fashion and wearable sculpture.
The Comme des Garçons presentation at Independent will feature 20 looks from autumn-winter 2020 to spring-summer 2025. Forgoing the runway, Kawakubo is installing her non-clothing inside structures made from rebar and colored plastic joinery.
Adrian Joffe, the president of both Comme des Garçons International and the curated retailer Dover Street Market International (and who is also Kawakubo’s husband), said in an interview that Kawakubo’s intention was to create a sculptural installation divorced from chronology and fashion — “a thing made new again.”
Every look at Independent was made in an edition of three or fewer, but only one of each will be for sale on-site. Prices will be about $9,000 to $30,000. Comme des Garçons will retain 100 percent of the sales.
Asked why she was interested in exhibiting at Independent, the famously elusive Kawakubo said via email, “The body of work has never been shown together, and this is the first presentation in New York in almost 10 years.” Joffe added a broader philosophical motivation. “We’ve never done it before; it was new,” he said. Also essential was the fair’s willingness to embrace Kawakubo’s vision for the installation rather than a standard fair booth.
Kawakubo began consistently engaging with fine art decades before such crossovers became commonplace. Since 1989, she has invited a steady stream of contemporary artists to create installations in Comme des Garçons’s Tokyo flagship store. The ’90s brought collaborations with the artist Cindy Sherman and performance pioneer Merce Cunningham, among others.
More cross-disciplinary projects followed, including limited-release direct mailers for Comme des Garçons. Kawakubo designs each from documentation of works provided by an artist or art collective.
The display at Independent reopens the debate about Kawakubo’s proper place on the continuum between artist and designer. But the issue is already settled for celebrated artists who have collaborated with her.
“I totally think of Rei as an artist in the truest sense,” Sherman said by email. “Her work questions what everyone else takes for granted as being flattering to a body, questions what female bodies are expected to look like and who they’re catering to.”
Ai Weiwei, the subject of a 2010 Comme des Garçons direct mailer, agreed that Kawakubo “is, in essence, an artist.” Unlike designers who “pursue a sense of form,” he added, “her design and creation are oriented toward attitude” — specifically, an attitude of “rebellion.”
Also taking this position is “Costume Art,” the spring exhibition at the Costume Institute. Opening May 10, the show pairs individual works from multiple designers — including Comme des Garçons — with artworks from the Met’s holdings to advance the argument made by the dress code for this year’s Met gala: “Fashion is art.”
True to form, Kawakubo sometimes opts for a third way.
“Rei has often said she’s not a designer, she’s not an artist,” Joffe said. “She is a storyteller.”
Now to find out whether an art fair sparks the drama, dialogue and attention its authors want.
Lifestyle
They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops
Brothers Leo and Oliver Kremer visited karaoke spots around the globe and almost always had the same impression.
“The drinks weren’t always great, the aesthetics weren’t always so glamorous, the sound wasn’t always awesome and the lights were often generic,” says Leo, a former bassist of the band Third Eye Blind.
As devout karaoke fans, they wanted to level up the experience. So they dreamed up Mic Drop, an upscale karaoke lounge in West Hollywood that opens Thursday. It’s located inside the original Larrabee Studios, a historic 1920s building formerly owned by Carole King and her ex-husband, Gerry Goffin — and the spot where King recorded some of her biggest hits. Third Eye Blind band members Stephan Jenkins and Brad Hargreaves are investors of the new venue.
Inside the two-story, 6,300-square-foot venue with 13 private karaoke rooms and an electrifying main stage, you can feel like a rock star in front of a cheering audience. Want to check it out? Here are six things to know.
The Kremer brothers hired sculptor Shawn HibmaCronan to create an 8-foot-tall disco-themed microphone for their karaoke lounge.
1. Take your pick between a private karaoke experience or the main stage
A unique element of Mic Drop is that it offers both private karaoke rooms and a main stage experience for those who wish to sing in front of a crowd. The 13 private rooms range from six- to 45-person capacity. Each of the karaoke rooms are named after a famous recording studio such as Electric Lady, Abbey Road, Shangri La and of course, Larrabee Studios. There is a two-hour minimum on all rentals and hourly rates depend on the room size and day of the week.
But if you’re ready to take the center stage, it’s free to sing — at least technically. All you have to do is pay a $10 fee at the door, which is essentially a token that goes toward your first drink. Then you can put your name on the list with the KJ (karaoke jockey) who keeps the crowd energized throughout the night and even hits the stage at times.
Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.
2. Thumping, high sound quality was a top priority
As someone who toured the world playing bass for Third Eye Blind, top-tier sound was a nonnegotiable for Leo. “Typically with karaoke, the sound is kind of teeny, there’s not a lot of bass and the vocal is super hot and sitting on top too much,” he says. To combat this, he and his brother teamed up with Pineapple Audio, an audio visual company based in Chicago, to design their crisp sound system. They also installed concert-grade speakers and custom subwoofers from a European audio equipment manufacturer called Celto, and bought gold-plated Sennheiser wireless microphones, which they loved so much that they had an 8-foot-tall replica made for their main room. Designed by artist Shawn HibmaCronan, the “macrophone,” as they call it, has roughly 30,000 mirror tiles. “It spins and throws incredible disco light everywhere,” says Leo.
Karaoke jockeys Sophie St. John, 27, second from left, and Cameron Armstrong, 30, right, get the crowd involved with their song picks at Mic Drop.
3. A concert-level performance isn’t complete without good stage lighting and a haze machine
Each karaoke room features a disco ball and dynamic lighting that syncs up with whatever song you’re singing, which makes you feel like you are a professional performer. There’s also a haze machine hidden under the leather seats. Meanwhile, the main stage is concert-ready with additional dancing lasers and spotlights.
Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City sing karaoke together inside a private lounge at Mic Drop.
4. The song selection is vast, offering classics and new hits
One of the worst things that can happen when you go to karaoke is not being able to find the song you want to sing. At Mic Drop, the odds of this happening are slim to none. The venue uses a popular karaoke service called KaraFun, which has a catalog of more than 600,000 songs (and adds 400 new tracks every month), according to its website. Take your pick from country, R&B, jazz, rap, pop, love duets and more. (Two newish selections I spotted were Raye’s “Where Is my Husband” and Olivia Dean’s “Man I Need,” which both released late last year.) In the private karaoke rooms, there’s also a fun feature on Karafun called “battle mode,” which allows you and your crew of up to 20 people to compete in real time. KaraFun also has an entertaining music trivia game, which I tested out with the founders and came in second place.
The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.
5. The interiors are inspired by 1920s music lounges mixed with ‘70s disco vibes
A disco ball hangs from the ceiling.
If you took the sophisticated aesthetic of 1920s music lounges and mixed it with the vibrant and playful era of 1970s disco culture, you’d find Mic Drop.
When you walk into the lounge, the first thing you’ll see is a bright red check-in desk that resembles a performer’s dressing room with vanity lights, several mirrors and a range of wigs. “So much of karaoke is about getting into character and letting go of the day, so we had the idea to sell the wigs,” says Oliver. As you continue into the lounge, the focal point is the stage, which is adorned with zebra-printed carpet and dramatic, red velvet curtains. For seating, slide into the red velvet banquettes or plop onto a gold tiger velvet stool. Upstairs, you’ll find the intimate karaoke studios, which are decorated with red velvet walls and brass, curved doorways that echo the building’s deco arches, says Mic Drop’s interior designer, Amy Morris of the Morris Project.
Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.
6. You can order nontraditional karaoke bites as you wait for your turn to sing
While Mic Drop offers some of the food you’d typically find at a karaoke lounge such as tater tots, truffle popcorn and pizza, the venue has some surprising options as well. For example, a 57 gram caviar service (served with chips, crème fraîche and chives) and shrimp cocktail from Santa Monica Seafood. For their pizza program, the Kremer brothers teamed up with Avalou’s Italian Pizza Company, which is run by Louis Lombardi who starred in “The Sopranos.” He’s the brainchild behind my favorite dish, the Fuhgeddaboudit pizza, which is made with pastrami, pickles and mustard. It might sound repulsive, but trust me.
As for the cheeky cocktails, they are all named after famous musicians and songs such as the Pink Pony Club (a tart cherry pomegranate drink with vodka named after Chappell Roan), Green Eyes (a sake sour with kiwi and melon named after Green Day) and Megroni Thee Stallion (an elevated negroni named after Megan Thee Stallion).
Lifestyle
You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.
When John Lantigua, a retired journalist in Miami Beach, checked his email one recent morning, he was glad to see an invitation.
“It was like, ‘Come and share an evening with me. Click here for details,’” Mr. Lantigua said.
It appeared to be a Paperless Post invitation from someone he once worked with at The Palm Beach Post, a man who had left Florida for Mississippi and liked to arrange dinners when he was back in town.
Mr. Lantigua, 78, clicked the link. It didn’t open.
He clicked a second time. Still nothing.
He didn’t realize what was going on until a mutual friend who had received the same email told him it wasn’t an invitation at all. It was a scam.
Phishing scams have long tried to frighten people into clicking on links with emails claiming that their bank accounts have been hacked, or that they owe thousands of dollars in fines, or that their pornography viewing habits have been tracked.
The invitation scam is a little more subtle: It preys on the all-too-human desire to be included in social gatherings.
The phishy invitations mimic emails from Paperless Post, Evite and Punchbowl. What appears to be a friendly overture from someone you know is really a digital Trojan horse that gives scammers access to your personal information.
“I thought it was diabolical that they would choose somebody who has sent me a legitimate invitation before,” Mr. Lantigua said. “He’s a friend of mine. If he’s coming to town, I want to see him.”
Rachel Tobac, the chief executive of SocialProof Security, a cybersecurity firm, said she noticed the scam last holiday season.
“Phishing emails are not a new thing,” Ms. Tobac said, “but every six months, we get a new lure that hijacks our amygdala in new ways. There’s such a desire for folks to get together that this lure is interesting to people. They want to go to a party.”
Phishing scams involve “two distinct paths,” Ms. Tobac added. In one, the recipient is served a link that turns out to be dead, or so it seems. A click activates malware that runs silently as it gleans passwords and other bits of personal information. In all likelihood, this is what happened when Mr. Lantigua clicked on the ersatz invitation link.
Another scam offers a working link. Potential victims who click on it are asked to provide a password. Those who take that next step are a boon to hackers.
“They have complete control of your email and, in turn, your entire digital life,” Ms. Tobac said. “They can reset your password for your dog’s Instagram account. They can take over your bank account. Change your health insurance.”
Digital invitation platforms are trying to combat the scam by publishing guides on how to spot fake invitations. Paperless Post has also set up an email account — phishing@paperlesspost.com — for users to submit messages for verification. The company sends suspicious links to the Anti-Phishing Working Group, a nonprofit that maintains a database monitored by cybersecurity firms. Flagged links are rendered ineffective.
The scammers’ new strategy of exploiting the desire for connection is infuriating, said Alexa Hirschfeld, a founder of Paperless Post. “Life can be isolating,” Ms. Hirschfeld said. “When it looks like you’re getting an invitation from someone you know, your first instinct is excitement, not skepticism.”
Olivia Pollock, the vice president of brand for Evite, said that fake invitations tended to be generic, promising a birthday party or a celebration of life. Most invitations these days tend to have a specific focus — mahjong gatherings or book club talks, for instance. “The devil is in the details,” Ms. Pollock said.
Because scammers don’t know how close you are with the people in your contact list, fake invitations may also seem random. “They could be from your business school roommate you haven’t spoken to in 10 years,” Ms. Hirschfeld said.
Alyssa Williamson, who works in public relations in New York, was leaving a yoga class recently when she checked her phone and saw an invitation from a college classmate.
“I assumed it was an alumni event,” Ms. Williamson, 30, said. “I clicked on it, and it was like, ‘Enter your email.’ I didn’t even think about it.”
Later that day, she received texts from friends asking her about the party invitation she had just sent out. Her response: What party?
“The thing is, I host a lot of events,” she said. “Some knew it was fake. Others were like, ‘What’s this? I can’t open it.’”
Andrew Smith, a graduate student in finance who lives in Manhattan, received what looked like a Punchbowl invitation to “a memory making celebration.” It appeared to have come from a woman he had dated in college. He received it when he was having drinks at a bar on a Friday night — “a pretty insidious piece of timing,” he said.
“The choice of sender was super clever,” Mr. Smith, 29, noted. “This was somebody that would probably get a reaction from me.”
Mr. Smith seized on the phrase “memory making celebration” and filled in the blanks. He imagined that someone in his ex-girlfriend’s immediate family had died. Perhaps she wanted to restart contact at this difficult moment.
Something saved him when he clicked a link and tried to tap out his personal information — his inability to remember the password to his email account. The next day, he reached out to his ex, who confirmed that the invitation was fake.
“It didn’t trigger any alarm bells,” Mr. Smith said. “I went right for the click. I went completely animal brain.”
The new scam comes with an unfortunate side effect, a suspicion of invitations altogether. It’s enough to make a person antisocial.
“Don’t invite me to anything,” Mr. Lantigua, the retired journalist, said, only half-joking. “I’m not coming.”
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