(WFSB) – The state has launched the Connecticut Content Creator Collaborative, a new initiative designed to help local businesses connect with social media influencers and content creators.

The program, known as C4, features a website where more than a dozen creators have already signed up, listing their specialties and making it easier for brands to find people to work with.

Alex P. Taylor, a full-time content creator who focuses on food reviews, said the initiative represents progress in how content creation is perceived as legitimate work.

“I think it’s a step in the right direction and I think the tide is turning of people’s perception on what a content creator is,” Taylor said.

Taylor makes his living by visiting local restaurants and businesses, creating content for his thousands of followers across platforms like TikTok and Instagram.

Business owners hire him to showcase their products and services to his audience.

“This is how I pay my bills,” Taylor said. “I was taking pictures of food before people were probably taking pictures of food.”

Jenna Damico, owner of Sweets by Jenna, said content creators represent a new wave of marketing that feels more authentic to consumers.

“It’s real people and they’re real opinion of what you have so I think people are more opt to trust influencers than an ad that they hear,” Damico said.

Damico said she regularly hears customers mention seeing her business featured by content creators on social media platforms.

The state initiative addresses a common challenge in the industry, connecting local businesses with appropriate content creators.

The C4 platform aims to streamline this process by providing a centralized directory of available creators and their areas of expertise.

The recognition from the state signals a shift in how content creation and influencer marketing are viewed in the business world, according to participants in the program.

Copyright 2026 WFSB. All rights reserved.

(WFSB) – Connecticut ranks as the fourth healthiest state in the nation, according to a new report.

The United Health Foundation unveiled the results of its “America’s Health Rankings” this week.

Connecticut earned high marks for its low premature death rate, ranking third nationally in that category.

The state also scored well for low rates of non-prescribed drug use and adult e-cigarette usage.

Areas for improvement identified

The study identified several areas where Connecticut can improve. The state received poor rankings for housing problems, including lead risks and high housing costs.

Connecticut also ranked poorly in voter participation and income inequality, according to the report.

The United Health Foundation has not yet provided specific recommendations for addressing these issues.

Take a look at the complete report below:

Copyright 2026 WFSB. All rights reserved.

Connecticut is seeing rapid growth in a statewide program that offers automatic college admission to qualifying high school seniors.

New data shows more than 19,000 students received an admissions offer in the 2024-2025 school year through the Connecticut Automatic Admissions Program, which began in the 2023-2024.

How does it work?

The program allows Connecticut high school seniors with a weighted GPA of 3.0 or an unweighted GPA of 2.75 to receive automatic acceptance to participating colleges and universities. Students still need to submit a simplified application to claim their spot, but they receive the acceptance up front.

The following colleges and universities currently participate:

• Central Connecticut State University
• Eastern Connecticut State University
• Southern Connecticut State University
• Western Connecticut State University
• Albertus Magnus College
• Goodwin University
• Mitchell College
• University of Bridgeport
• University of Hartford
• University of New Haven

Central Connecticut State University junior Brianna Renna said she never believed college was possible until learning she qualified.

“It’s kind of nerve-racking because, of course, the anxiety is like, ‘I don’t know if I’m going to make it, even though I had the GPA for it, I had everything I needed’,” Renna said. “But it was like ‘Yes! I made it!’”

A paradigm shift for college admissions

It’s an experience more Connecticut students are having. The program is run through the Common App, an online platform that allows students to apply to colleges and universities with a single application.

Jenny Rickard, CEO of the Common App, said the direct admissions model is gaining traction nationally.

“What this does is really say right out of the gate: ‘you have options,’” Rickard said.

The CEO said that many students fear judgment during application review in the admissions process: “That is the big psychological barrier for students who also don’t realize that most colleges admit most of their applicants.”

Reaching new students

The latest numbers show the program is reaching key student groups. First‑generation and low‑income students were twice as likely to respond to their automatic admissions offer compared with other students, according to a new Common App report.

“It really flips the whole narrative. The student becomes the selective one because they’ve got so many choices,” Rickard said. “To give students more agency and confidence, I think, is the most important part of this program because they can then take advantage of the opportunities that they deserve.”

The benefit for colleges

Administrators at Connecticut State Colleges and Universities said the school has seen a big increase in applications for the program.

By December 2025, Central, Eastern, Southern, and Western Connecticut State Universities received a total of 12,385 applications.

From November 2024 to 2025, applications under the program increased nearly 20%, according to data provided by CSCU.

Roughly 2,000 students enrolled via the program last year.

“We know we’re absolutely going to blow that number out of the water,” said Dr. John Maduko, Interim Connecticut State Colleges and Universities Chancellor.

He said the program removes barriers that often discourage students.

“It’s never been about intelligence or lack of ability. It’s always been about these barriers,” Maduko said.

The state system is waiving application fees, essays, and letters of recommendation.

“Those are barriers, right? So when it’s income, then we have income-dependent families. You have to be selective on the number of institutions here to apply to,” Maduko said. “The CAAP program eliminates that barrier and gives more choices and options of destinations to the students.”

Metrics to watch

The report states that only 46% completed the application to at least one institution that extended them an offer.

Leaders say the next priority is expanding outreach and communication, which is already underway this school year. (The admissions data in the report were from the 2024-2025 school year.)

Read the report in full here:

Interim Chancellor Maduko said CSCU had more intentional outreach this year with high school district partners about inconsistencies in the application process.

“As a system, we always have to create the right conditions to make this process conducive and accessible and approachable for families,” Maduko said.

Rickard at Common App said helping students understand the opportunity is key.

“A big learning is to make sure that you have the people within the community who are supporting students, help them understand what this opportunity is,” she said.

Empowering students

Rickard said this is reversing some of the stressors around the enrollment process for students.

“The fact this is not only streamlining the process, but it is empowering students is huge,” Rickard said.

She talked about research from a decade ago that found counselors and applicants never used words to describe the application process as simple, logical, joyful, or equitable.

With this program and others like it around the country, the tide is changing.

“Where I get really excited about this particular initiative is that it’s simple. Hopefully it’s logical. It’s joyful in that there’s confetti in advance, right? You know you have an opportunity. And then equitable, because we’re really focused on that first generation and low-income community in terms of trying to make the process more equitable for them,” Rickard said.