San Diego, CA
Car sales in San Diego sputtering this year
New car sales in San Diego — as well as California — are stuck in neutral this year, as high sticker prices and burdensome financing costs keep a sizable number of potential customers away.
Registrations in the state for new vehicles through the first nine months of 2024 were down 1.7% compared to the first three quarters of last year, according to data from the California New Car Dealers Association, while national sales figures were up 2.7%.
San Diego County figures were slightly better than statewide numbers, but only slightly — down 0.7% through the first three quarters.
“Looking at our economist’s analysis of a market, it feels like we’ve reached a new sales plateau,” said Brian Maas, president of the car dealers association.
According to Edmunds.com, the average price of a new vehicle in the U.S. as of September climbed to $47,431 and the average price of an all-electric vehicle came to $59,723. Even used cars are not very cheap, with the Edmunds average coming to $27,422.
“You literally cannot buy any vehicle today for the same price that you bought it five or six years ago,” said Ivan Drury, senior manager of auto insights at Edmunds. “And financing is a huge problem now.”
While the Federal Reserve lowered interest rates in September as inflation has cooled, Edmunds data show that as of last month, the average interest rate to finance a new car in the U.S. came to 7.3% and the average monthly payment was $742.
“It’s like consumers are getting hit left and right,” Drury said. According to Edmunds’ analysis, in the third quarter of this year, the average vehicle in the U.S. is on the lot 57 days before it gets purchased, compared to 37 days during the same time last year.
The California New Car Dealers Association anticipates the number of registrations in 2024 will come to about 1.75 million, which is slightly lower than the 1.77 million recorded last year. That’s a far cry from state sales figures that hovered around 2 million registrations per year prior to the pandemic.
The industry hopes that pent-up demand will eventually entice consumers back into a buying mode, especially if interest rates continue to decline.
The third quarter numbers reflected mixed messages for California’s hoped-for transition from gasoline-powered cars and trucks to electric vehicles.
On the positive side, all-electric battery and plug-in hybrid vehicles combined to make up 25.6 percent of the market in new vehicle sales and leases through the first nine months of this year — by far the highest numbers for any state.
But the rate of adoption of battery-electric vehicles, or EVs, has increased just seven-tenths of a percentage point through the third quarter of this year compared to 2023 and the market share of plug-in hybrids was flat — 3.4 percent in 2023 and 3.4 percent through Q3.
Four years ago, Gov. Gavin Newsom issued an executive order mandating the elimination of sales of all new gasoline-powered passenger vehicles in California by 2035. And in fewer than two years, the first of a series of state-imposed targets will start rolling out.
Under standards passed by the Air Resources Board, at least 35 percent of model year 2026 passenger cars and trucks sold in the state must be electric vehicles, plug-in hybrids or hydrogen fuel cell vehicles. The numbers ramp up each year, going to 68% in 2030 and 100% by 2035.
“As the mandates kick in, are there going to be enough customers to support the requirements that the mandate requires?” Maas said. “Sales continue to go up, but they’re not going up by leaps and bounds.”
Under definitions set by state policymakers, battery-electric, plug-in hybrids and hydrogen fuel cell vehicles qualify toward meeting California’s zero-emission target.
Hybrid vehicles that do not have plug-ins have been posting robust sales figures — not only in the Golden State but across the country — but they do not count under the state’s mandate because they use gasoline.
The third-quarter numbers showed the top-selling car across the state is still the all-electric Tesla Model Y. It racked up more than twice the number of registrations than California’s No. 2-selling car, the Toyota RAV4. The Tesla Model 3 finished sixth.
But statewide registrations for all Tesla models are down 12.6% compared to last year.
Analysts have offered a number of possible reasons why — including the potential sales effect of Tesla founder Elon Musk weighing in political issues after buying X (formerly Twitter) and actively campaigning for Donald Trump for president.
But Drury thinks a primary reason is simply because the number of EVs available is expanding, as other carmakers roll out their own models.
“There’s more competition,” he said. “The Model Y is kind of like the default purchase versus the Model 3 when you’re looking at the Tesla lineup, so it’s kind of a cannibalization of sales there.”
Behind the Model Y and Model 3, the Hyundai Ioniq 5 was No. 3 among top-selling zero-emissions vehicles in California through the third quarter with 11,711 registrations. The Ford Mustang Mach-E finished fourth, with 8,013.
Top-selling models in California
(for 2024, through September)
- Tesla Model Y 105,693
- Toyota RAV4 49,810
- Honda Civic 40,741
- Toyota Camry 40,025
- Honda CR-V 37,759
- Tesla Model 3 37,219
- Toyota Corolla 29,341
- Chevy Silverado 28,029
- Ford F-Series 26,753
- Honda Accord 25,240
Sources: California New Car Dealers Association and Experian Automotive
San Diego, CA
Joseph Allen Oviatt – San Diego Union-Tribune
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San Diego, CA
Balboa Park museums see attendance decline of 34% in first quarter
SAN DIEGO (CNS) — Attendance at Balboa Park’s museums are down 34% on average since paid parking went into effect inside San Diego’s urban park, according to data released Tuesday by the Balboa Park Cultural Partnership.
In the analysis released Tuesday, the partnership found that between January and March of this year, attendance is down by that average of 34% compared to the previous year, with some institutions dropping by 60% over the same period.
“We’ve appreciated the city’s recent willingness to listen and take initial steps in response to community concerns,” Balboa Park Cultural Partnership Executive Director Peter Comiskey said. “However, the latest data make clear that those changes are not reversing the decline in visitation, and the impacts on our institutions are becoming more serious. We are urging additional action by our regional leaders before potentially irreversible damages take hold, and jobs and beloved programs or even organizations are lost.”
The report comes out as Mayor Todd Gloria’s draft budget for fiscal year 2027 proposes slashing arts funding by more than $11 million as a way to grapple with a structural deficit of more than $118 million.
Some of the park’s larger institutions predict more than $10 million lost in revenue from the lowered attendance alone, and jobs and program losses are a real threat, Comiskey said.
Visitors to Balboa Park were asked to pay to park their vehicles in city lots starting in January, breaking a tradition of more than 100 years of the city’s crown jewel being free for those in private vehicles.
San Diego residents are now able to purchase a monthly, quarterly or annual parking pass at a discounted rate by visiting sandiego.thepermitportal.com/. Residents can pay $30 for a monthly parking pass, $60 for a quarterly pass or $150 for an annual one. Non-residents can pay $40, $120 or $300 for the same levels.
The fiscal year 2026 budget passed last summer anticipated $15.5 million in parking revenue from Balboa Park. That number assumed $12.5 million in fee parking in Balboa Park and at least $3 million from zoo parking.
A revised figure presented to the City Council in November instead found the non-zoo parking might bring in just $2.9 million, or a decrease of $9.6 million from initial estimates.
The city originally planned to begin charging for parking in October, but delays prevented that and three months of revenue from happening. Expected parking rates have dropped as well.
The parking passes come under three pricing tiers, Levels 1, 2, and 3, based on demand and proximity:
— Level 1 lots, located in the core of the Central Mesa area, would be subject to the highest rate — $16 per day and $10 for up to four hours for nonresidents and $8 per day and $5 for up to four hours for city residents. These include Space Theater, Casa de Balboa, Alcazar, Organ Pavilion, Bea Evenson, Palisades and South Carousel;
— Level 2 lots would be priced at $10 per day for nonresidents and $5 per day for residents. These include Pepper Grove, Federal, Upper Inspiration Point and Marston Point;
— Level 3 lots would also be priced at $10 per day with the first three hours free, with a resident rate of $5 per day with the first three hours free. This includes the lower Inspiration Point lot.
The Office of the Independent Budget Analyst estimated revenues in this fiscal year from the non-zoo parking would be close to $4 million, still well short of plans.
The zoo, which operates on an independent lease from the city, will allow members to continue to park for free. For non-members and non-residents, general parking is $16 per vehicle, per day, $44 daily for oversized vehicles per day. City of San Diego resident rates are half that.
Revenues from the parking fees paid within the park must be spent on Balboa Park. The funds can support ongoing maintenance, infrastructure, and visitor amenities and may include road repaving, lighting upgrades, sign improvements and landscaping.
Gloria backed off some of the parking fees in February, citing overwhelming negative feedback.
City residents who have verified their address will again be able to park for free in the Pepper Grove, Federal, Upper Inspiration Point, Lower Inspiration Point, Marston Point, Palisades and Bea Evenson lots.
“Good governing also means listening. I’ve heard from residents and from members of the City Council about how this program is affecting San Diegans who love Balboa Park as much as I do,” Gloria said.
“That feedback matters, and it’s why I am eliminating parking fees for city residents in select lots in the park. This change will reduce revenue, and I have received a commitment from the City Council president as well as other council members to identify other service-level reductions in order to keep the budget balanced.”
Verified San Diego residents will still be charged to park in premium lots such as the Space Theater, Casa de Balboa, Alcazar, Organ Pavilion and South Carousel lots. The cost is $5 for up to four hours or $8 for a full day. Enforcement will now end at 6 p.m., instead of 8 p.m.
More than 3,000 San Diegans have registered to be verified for the resident free parking program, and the city has collected nearly $700,000 for operations and maintenance in Balboa Park.
Despite these changes, Comiskey and the cultural partnership said more must be done before summer, busy season for the park and the museums and cultural institutions within.
“The data show we are at a critical moment,” Comiskey said. “As we approach the summer tourism season, we need a clear, region-wide recovery solution that restores accessibility, rebuilds public trust, and sends a strong `welcome back’ message to residents and visitors alike.”
Copyright 2026, City News Service, Inc.
San Diego, CA
El Cajon crisis unit opens, bringing county’s total to eight
San Diego County opened its eighth crisis stabilization unit in El Cajon on Monday, providing the same short-term resource for East County residents that has helped relieve pressure on hospital emergency departments in communities to the north and south.
The newest facility replaces a former county assessor’s satellite office at South Magnolia and West Douglas avenues, near the city’s community center and library.
The El Cajon $28 million crisis unit has 12 recliners and a freshly renovated space for private consultation, accommodating residents in need of immediate mental health services for up to 24 hours.
Pioneered in a handful of local hospitals, the county began opening stand-alone crisis units in Vista and Oceanside in 2021 and 2022. The pair of locations were a direct response to Tri-City Medical Center closing its behavioral health unit and crisis center in 2018, citing the need for prohibitively expensive repairs and difficulties with staffing.
Another unit attached in Chula Vista, attached to Bayview Hospital, a behavioral health facility, opened in 2023 with an additional unit attached to the emergency department at Sharp Chula Vista Medical Center in March.
Nadia Privara-Brahms, the county’s behavioral health director, said during a ribbon-cutting ceremony Monday morning that the heavy investment in crisis centers has drastically reduced mental health care visits to local emergency departments. County data for the 2024-25 budget year estimates that 11,000 adults treated at crisis stabilization units were diverted from inpatient care and 14%, approximately 1,800, were connected to inpatient care.
“Countywide, we have seen that this model of care is working,” Privara-Brahms said. “Across the CSUs locally, we saw 85% of admissions diverted from inpatient care.”
County Supervisor Joel Anderson, whose district includes most of East County, kept the pressure on for a center to the east capable of delivering the same kind of results.
“Right now, many of these folks end up in our emergency rooms, and they’re getting great service at the highest cost,” Anderson said.
Emergency departments, he added, can only do so much to focus on providing mental health care when they must also treat the full range of other medical needs from heart attacks and strokes to broken bones and chronic disease.
“Here, we’re laser-focused on that mental health, and we’ll be able to turn people around, stabilize them, and send them home,” Anderson said.
A key innovation with stand-alone crisis units has been the ability of law enforcement officers and crisis response team members to deliver residents picked up on 5150 holds for evaluation, skipping emergency departments when a patient needs mental health care, but not other services. A 5150 hold occurs when a first responder suspects that a person may be a danger to themselves or others or gravely disabled.
Because all emergency departments must operate on a triage basis, continuously moving the most-critical cases to the front of the line regardless of how long those with less-immediate medical problems have been waiting, 5150 holds are notorious for their ability to take first responders off their beats for hours per incident.
The county’s data tracking system indicates that drop-offs at crisis units take 20 to 25 minutes, contributing significantly to getting law enforcement officers and crisis team members back in service much more quickly than was previously the case.
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