Sports

The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious

Published

1 year ago

November 1, 2024

The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious

Steve Schnur can’t sleep. He calls it a blessing and a curse.

In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music and sending it to his colleagues who have long gone to bed.

That’s how he found Lola Young.

Swiping through Instagram one morning last November, Schnur, the president of music at Electronic Arts, came across Young’s raspy, soulful voice. “Holy … you know what,” he thought, and immediately texted Cybele Pettus, EA’s senior music supervisor.

Two days later, they attended a rooftop party in Los Angeles where three emerging musicians performed for a crowd of industry veterans. Out walked a young British woman with long dark hair, choppy bangs and nose rings. The same singer-songwriter Schnur had texted Pettus about at 3 a.m.

“We literally fell in love with her,” Pettus said. “She was just so engaging, so interesting, such a storyteller with her music. We went right up to her, told her how much we loved her set — which was like three songs — met her manager. She was very recently signed at the time to a label … I don’t even think her record was done.”

Schnur and Pettus wanted her for EA Sports FC 25, the latest edition of the wildly popular soccer game. Young doesn’t play video games or follow sports outside of watching the World Cup. But she knew it was a big deal. Her song “Flicker of Light” is nestled among 117 songs from artists in 27 countries.

“It’s interesting because it’s quite a male-dominated game, but there are loads of women who play it. It’s exciting to me that I’m going to be in the game because I’m a female artist doing my thing,” Young said.

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Not all tracks emerge from serendipitous rooftop encounters. But Schnur’s path to Young is emblematic of the modern effort to build a quality, fresh video game soundtrack.

To curate such an expansive collection of varied tracks requires an ear for what will be the next breakout song rather than merely having a finger on the pulse of what already is topping charts or going viral on TikTok. At EA, Schnur challenges his team to a musical scavenger hunt with a rule: don’t listen to the radio or any major outlet where music is played.

“I don’t want the influence of what is today to influence what will be in the next six months,” Schnur said. “You can’t title a game ‘Madden 25’ and have it sound like 2023. It has to be, by a matter of design, a place of discovery, a place that cements what the next year ahead is going to sound like. A place where the sport itself will be a part of this sound.”

To achieve this, Schnur and his fellow songseekers scour the globe for fresh tracks. They attend concerts of up-and-coming artists, take suggestions from current athletes and field submissions from the biggest names in the industry.

Everyone from Green Day to Billie Eilish and her brother/producer Finneas want to know what they have to do to be featured in the wildly popular video games. In the former’s case, that meant playing “American Idiot” on acoustic guitars for Schnur to lobby for its placement on Madden 2005. In the latter, Schnur got to hear Eilish’s new album “Hit Me Hard and Soft” before it was finished because the nine-time Grammy winner wanted to be in FC 25. Eilish’s “CHIHIRO” appears in the game.

Album sneak peeks and concert tickets are perks, but the job also comes with some pressure. Curating a video game soundtrack means creating a playlist that millions will hear — over, and over, and over. Avid gamers will remember the music for better or worse. And the best ones are remembered even decades later, when a song immediately conjures memories of a game and a time and place.

The teams responsible for piecing together the soundtracks are well aware that their work will live on as virtual time capsules once a current game is superseded by a future iteration, but they strive for the initial experience to be an introduction to new sounds instead of a recognition of old favorites.

“The sound of the NFL to a 20-, 25-year-old is very different than their parents because their associated tone with football comes from Madden,” Schnur said. “It does not come through broadcasts or live football games. It comes from the virtual experience. With that comes an enormous responsibility of getting it right and knowing that you’re defining the sound of the sport going forward.”

That’s something David Kelley, the director of music partnerships and licensing at 2K, considers when selecting songs for the NBA2K franchise.

“The most important part for us is that we want it to be future-facing, always. We want it to sound like something you’ve really not heard before,” he said.

One artist 2K tabbed for its 2025 installment, released Sept. 3, was as future-facing as it gets.

In June, 310babii, an 18-year-old rapper from Inglewood, Calif., collected his high school diploma and a platinum plaque for his hit single “Soak City (Do It)” on the same day. An avid 2K player, he jumped at the opportunity to secure a coveted spot on the soundtrack. He wrote and recorded “forward, back,” a basketball-inspired track, exclusively for NBA2K25 and hopes to hear it when the game shows replays of LeBron James dunking on other players.

Much in the way that Millennial gamers equate Madden 04 with Blink-182 and Yellowcard or hearken back to the Tony Hawk Pro Skater soundtrack, 310babii associates the NBA2K installments of his childhood with the artists featured.

“For me, 2K16 is one of my favorites. When I was in fifth grade, I remember DJ Khaled having the craziest songs on there. That’s what made that game special to me aside from the gameplay itself,” he said. “For a 10-year-old kid, my song could be that for him.”

At EA and 2K, the process for scoring a game begins the day after the previous edition launches. Figuring out how the songs flow together to establish a vibe is just as imperative as choosing the individual tracks.

“You’re kind of like a DJ in a club. You can be having a great set, then if you play one song that feels out of place, you’ll lose the whole audience and you’ve got to build that trust back,” Kelley said. “It’s something we take very seriously.”

Nailing an authentic sound means molding the soundtrack to fit the sport. That doesn’t necessarily mean zeroing in on a particular genre, though hip-hop, rap, R&B and pop tracks are frequent choices, but it does mean keying in on what athletes and fans are listening to. Kelley said Milwaukee Bucks point guard Damian Lillard and Phoenix Suns forward Kevin Durant even send songs or artists for consideration.

For MLB: The Show, finding the right vibe can mean looking to players’ walk-up songs for inspiration. Ramone Russell, PlayStation’s director of product development communications and brand strategy, said they’ve tried to lean more into the different cultures and ethnicities represented within the sport.

“We’ve started to have more Latin music, more reggaeton, some bachata. We have to do that if we’re being accurate to the source material,” he said. “We’re making a Major League Baseball game based off of something that’s real life. If in real life 40 percent of the players are Latin, and the music that they listen to on average is Latin, our soundtrack should probably have some Latin music in it.”

The team putting together the MLB: The Show soundtrack receives about 50 albums per day from labels and publishers hoping to land an artist’s track in the game, PlayStation Studios director of music affairs Alex Hackford said in an email. Along with partners at Sony Music, Hackford sends ideas to Russell’s team, which then decides what fits on the game’s base soundtrack.

The team also curates a specific set of music for the game’s “Storylines” mode, which allows gamers to play out narratives from baseball history. The songs for the “Storylines” mode that centered on the Negro Leagues were chosen solely by Russell, with the intention of expressing the more somber aspects of baseball’s history through music.

“That’s not necessarily a happy story to tell, but what we try to focus on here is what these men and women accomplished despite the racism and the Jim Crow.” Russell said. “We don’t shy away from the ugliness that’s in this story, but we celebrate what these men and women accomplished despite those things. ”

That’s particularly evident with the introduction of Toni Stone, the first woman to play regularly in a men’s major league, into MLB: The Show 24.

“When we decided we were going to do Toni Stone, the first song that came to mind was ‘It’s A Man’s Man’s Man’s World’ by James Brown. I’m like, ‘This has to be her intro song because it is perfect. The nuance is there. It’ll just get people into the right mindset for the kind of story that we’re telling.’ Because it is still very much a man’s world, and it was very much a man’s world back then,” Russell said. “But as James Brown said, it wouldn’t be anything without a woman. There’s that duality there that really helps tie everything together.”

Through each new video game released year after year, these soundtracks weave across sports and through time to become cultural touchstones. The songs bind the gameplay experience to moments that go beyond scoring virtual touchdowns or blasting animated home runs.

“Nobody remembers that unique piece of gameplay that came about in 2009,” Schnur said, “But everybody remembers the music.”

(Illustration: Meech Robinson / The Athletic; Photos: Kevin Mazur, Sean Gallup / Getty Images)

Related Topics:Culture Featured gaming MLB NBA NFL soccer

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Sports

Jon Jones requests UFC release after Dana White says legend was ‘never’ considered him for White House card

Published

2 hours ago

March 10, 2026

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Jon Jones requests UFC release after Dana White says legend was ‘never’ considered him for White House card

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Mixed martial arts legend Jon Jones ended his retirement from UFC simply because he wanted a spot on the “Freedom 250” fight card at the White House in June.

But, when UFC CEO Dana White announced the card during UFC 326 this past weekend, Jones wasn’t among the fighters. As a result, he has requested a release from his UFC contract.

White was candid when asked about Jones following the UFC 326 card.

Jon Jones of the United States of America reacts after his TKO victory against Stipe Miocic of the United States of America in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on Nov. 16, 2024 in New York City. ((Photo by Sarah Stier/Getty Images))

“Never, ever, ever, which I told you guys a hundred thousands times, was Jon Jones ever even remotely in my mind to fight at the White House,” White explained, per CBS Sports. “Some guy with Meta Glasses filmed him talking about his hips – that his hips are so bad. And I don’t know if you guys saw that flag football game where he can barely run. Jon Jones retired because of his hips. He’s got arthritis in his hips. Apparently, doctors say he should have a hip replacement.”

White added that “the Jon Jones thing is bulls—,” saying that he texted the fighter’s lawyer saying he would never be on the White House card despite Jones saying he was in negotiations for it.

UFC ANNOUNCES CARD FOR WHITE HOUSE EVENT

The Meta Glasses incident White is referring to came from a viral video, where Jones, unaware he was being filmed, discussed issues with his hips to a fan.

On Monday, Jones composed a thorough response to White’s comments about him and the White House Card. He previously posted and deleted social media explanations, but Monday’s appeared to be his final statement on the matter.

UFC President Dana White speaks after UFC Fight Night at Toyota Center on Feb. 21, 2026. (Troy Taormina/Imagn Images)

“Yes, I have arthritis in my hip and it’s painful, but that doesn’t mean I can’t fight,” Jones, who retired a heavyweight champion in 2025, said. “So let me get this straight, if I had accepted the lowball offer, suddenly my hip would be fine and I’d be on the White House card? That doesn’t make sense. I even received stem cell treatment last week to get ready for the White House card, and training camp was scheduled to start today. I was preparing to be ready.

“I understand business deals fall through sometimes, but going out publicly and saying things that aren’t true isn’t right. After everything I’ve given to the UFC, the years, the title defenses, the fights, hearing that I’m ‘done’ is disappointing. Especially when as recently as Friday UFC was calling me trying to get me on that White House card for a much lower number.”

Jones finished his statement by saying he “respectfully” asks to be released from his UFC contract.

Jon Jones enters the ring before facing Stipe Miocic in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on November 16, 2024 in New York City, New York. (Chris Unger/Zuffa LLC)

“No more spins, no more games. Thank you to the real fans who know what’s up,” he wrote.

The UFC did not immediately respond to a request for comment by Fox News Digital.

Jones is considered one of the best UFC fighters of all time, owning a 28-1-1 record, which includes his last bout with Stipe Miocic, knocking him out to take the heavyweight title belt. He is also a two-time light heavyweight champion.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

Scott Thompson is a sports writer for Fox News Digital.

Sports

With U.S. at war with Iran, political upheaval could engulf World Cup

Published

2 hours ago

March 10, 2026

Press Room

With U.S. at war with Iran, political upheaval could engulf World Cup

Twelve days ago the U.S., a World Cup host country, launched a full-scale bombing campaign against Iran, a country that has qualified to play in the tournament. That’s never happened before.

Five days later, that same World Cup host began military operations inside the borders of Ecuador, another World Cup qualifier, half a world away. That’s never happened before either.

With the tournament scheduled to kick off in three months, those events have soccer scholar Jonathan Wilson questioning whether it’s wise for the World Cup to go on at all.

“It seems to me, for each passing day, it’s less and less likely that the World Cup can happen,” he said.

That take seems unduly alarmist said David Goldblatt, a British sportswriter and sociologist who is a visiting professor at Pitzer College in Claremont. Anything short of a full-scale war inside the U.S. would not be enough to pull the plug on the tournament now, he said. Especially with FIFA expecting revenues of as much as $11 billion.

“I mean, it’s not a good look,” Goldblatt conceded. “And certainly when set against FIFA’s official pronouncements on its role in encouraging world peace and cosmopolitan celebrations of a universal humanity, none of that sits terribly easily.

“But in terms of actually running the World Cup, I don’t think it’s going to make very much difference at all.”

However, with the Trump administration open to engaging in more international conflicts, there’s little doubt this World Cup, the largest and most complex in history, will also be the most political in history as well.

Complicating things further is the fact the current conflict in the Middle East hasn’t been limited to just the U.S. and Iran. Iranian missiles have hit both Qatar and Saudi Arabia, among other countries, and Jordan has fired on U.S. assets.

Those three countries are World Cup qualifiers as well.

The fate of a soccer tournament pales in importance to the death and destruction the conflagration in the Middle East has produced, of course. But the need for unity is the very reason there’s a World Cup in the first place.

When French soccer administrator Jules Rimet founded the tournament 96 years ago, he believed soccer could be a tool for international peace. And in the early years of the tournament, Rimet, FIFA’s longest-serving president and a talented diplomat, was able to limit the impact of geopolitics on the World Cup, watering down Mussolini’s influence on the 1934 World Cup, for example, and steering the 1938 tournament away from Hitler’s Germany.

FIFA President Gianni Infantino has taken a far different approach, courting President Donald Trump’s support despite his growing number of global conflicts.

A week before bombs began falling on Iran, Infantino appeared at the inaugural meeting of Trump’s Board of Peace wearing a red cap with ‘USA’ on the front and the numbers ‘45-47’ — a reference to Trump’s non-consecutive presidencies. That act was so blatantly partisan, IOC president Kirsty Coventry said her organization would investigate whether Infantino, an IOC member, breached the terms of the group’s charter, which requires members to act independent of political interests.

FIFA president Gianni Infantino holds up a USA hat as he attends the inaugural meeting for the Board of Peace at the Institute of Peace in Washington on Feb. 19.

(Chip Somodevilla / Getty Images)

“Infantino has absolutely breached every FIFA protocol on neutrality,” said Wilson, author of “The Power and Glory: The History of the World Cup.”

“Absolute neutrality is always impossible and not desirable, but it has clearly gone way, way, way beyond. The peace prize looked grotesque at the time. It looks even worse now. And I can’t see how the future will look kindly on Infantino. I think Infantino has to some extent legitimized Trump.”

This is hardly new behavior from Infantino, who had close relationships with Vladimir Putin ahead of the 2018 tournament played in Russia and Qatar’s leaders ahead of the 2022 tournament despite their well-known human rights violations.

The list of countries Infantino is asking to overlook poor relations with the country hosting the majority of World Cup games this summer is growing.

Consider that Denmark, which administers Greenland, an autonomous territory Trump has also threatened to invade, can qualify for the tournament in a European playoff that will take place later this month. Then there’s World Cup qualifiers Haiti, Ivory Coast and Senegal, who aren’t at war with the U.S. but whose citizens have been banned from entering the country to cheer for their teams. That completely contradicts a promise from Infantino, who said “everybody will be welcome” at the 2026 World Cup.

“If I had a crystal ball I could tell you now what is going to happen,” Heimo Schirgi, the World Cup chief operating officer for FIFA, said Monday. “But obviously the situation is developing. It’s changing day by day and we are monitoring closely. [But] the World Cup will go on right? The World Cup is too big and we hope that everyone can participate that has qualified.”

Goldblatt, the Pitzer professor, said Infantino’s action are understandable since he has few cards to play against Trump.

President Trump speaks as he receives the FIFA Peace Prize while FIFA president Gianni Infantino applauds Friday.

“What’s Infantino going to do? What levers can you pull?” he asked. “You can threaten to take it away. That’s not happening. Moral admonishment? Who’s going to take that from FIFA? It is a farcical idea that anybody thinks that the president of FIFA has any kind of collective moral authority or any role as a spokesperson for the progressive part of the world.

“They may fantasize that this is the case. But it is morally and politically absurd that any of us should expect that of these people. So if you are Infantino and that is the case, you know what works with Trump? What works is flattery. So of course he’s gone down that path.”

The games, Goldblatt said, will go on even if bombs are still falling. And that may not be an entirely bad thing.

“Football’s a great distraction. That’s partly why it’s so popular,” he said. “It will be virtually impossible, if the war continues, for that not to be a central element of like, the meaning and the purpose of what we’re all doing here.

“How we’ll feel and what it will look like, I don’t know. It will be very strange. Football is unpredictable and extraordinary. Something will happen that will warm our souls.”

⚽ You have read the latest installment of On Soccer with Kevin Baxter. The weekly column takes you behind the scenes and shines a spotlight on unique stories. Listen to Baxter on this week’s episode of the “Corner of the Galaxy” podcast.

Sports

Australia grants asylum to 5 Iranian women’s soccer players amid Iran conflict

Published

14 hours ago

March 10, 2026

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Australia grants asylum to 5 Iranian women’s soccer players amid Iran conflict

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Australia granted asylum to five players from the Iranian women’s soccer team who were visiting for a tournament when the U.S.-Israeli attacks against Iran began.

Australian federal police officers on Tuesday transported the five women from their hotel in Gold Coast, Australia, to a “safe location” after they made asylum requests to meet with Home Affairs Minister Tony Burke and to finalize the processing of their humanitarian visas.

“Last night I was able to tell five women from the Iranian Women’s Soccer team that they are welcome to stay in Australia, to be safe and have a home here,” Burke said on X.

The move comes after the team refused to sing the Iranian anthem before their first Women’s Asian Cup match early last week against South Korea, although they later sang and saluted the anthem in two subsequent matches, including ahead of their final match, when they were eliminated by the Philippines.

IRANIAN WOMEN’S SOCCER FANS SHOW SUPPORT FOR TRUMP AS TEAM APPEARS TO PIVOT ON NATIONAL ANTHEM STANCE

Australian Home Affairs Minister Tony Burke poses with five Iranian women soccer players who have been granted asylum in Australia, Tuesday, March 10, 2026. (Australia Ministry of Home Affairs)

“I don’t want to begin to imagine how difficult that decision is for each of the individual women, but certainly last night it was joy, it was relief,” Burke told reporters after signing the documents. “People were very excited about embarking on a life in Australia.”

The five women said they were happy for their names and pictures to be published, according to Burke, who emphasized that the players wanted to make clear that they were not political activists.

The Iranian team arrived in Australia for the tournament before the war against Iran began on Feb. 28.

After the team was eliminated from the tournament over the weekend, they faced potentially returning to a country still under bombardment. The team’s head coach, Marziyeh Jafari, said on Sunday the players “want to come back to Iran as soon as we can.”

An official squad list named 26 players, as well as Jafari and other coaches.

While only five players were granted asylum, Burke said the offer was given to everyone on the team.

IRAN FLAG REMOVED FROM PARALYMPICS OPENING CEREMONY AFTER SOLE ATHLETE WITHDRAWS OVER TRAVEL SAFETY CONCERNS

Iran players during their national anthem ahead of the Women’s Asian Cup soccer match between Iran and the Philippines in Robina, Australia, Sunday, March 8, 2026. (Dave Hunt/AAPImage via AP)

“These women are tremendously popular in Australia, but we realize they are in a terribly difficult situation with the decisions that they’re making,” Burke said. “The opportunity will continue to be there for them to talk to Australian officials if they wish to.”

It remains unclear when the remaining players will leave Australia.

“Australians have been moved by the plight of these brave women,” Prime Minister Anthony Albanese told reporters. “They’re safe here and they should feel at home here.”

“They then had to consider that and do it in a way that did not present any danger to them or to their families and friends back home in Iran,” he continued.

The asylum offer came after U.S. President Donald Trump on Monday called on Australia to grant asylum to any team member who wanted it.

Trump had blasted Australia on social media, saying Australia was “making a terrible humanitarian mistake” by allowing the team to be “forced back to Iran, where they will most likely be killed.”

Supporters react towards a bus transporting Iranian woman players following their Women’s Asian Cup soccer match against the Philippines on the Gold Coast, Australia, Sunday, March 8, 2026. (Dave Hunt/AAP Image via AP)

“The U.S. will take them if you won’t,” Trump said, despite his administration’s efforts to limit the number of immigrants in the U.S. who can receive asylum for political purposes.

Just hours later, Trump praised Albanese in another post.

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“He’s on it! Five have already been taken care of, and the rest are on their way,” Trump wrote.

Albanese said Trump had called him for “a very positive conversation,” about the issue. The prime minister said he explained “the action that we’d undertaken over the previous 48 hours” to support the women.

The Associated Press contributed to this report.