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Adding Value, Driving Growth: Industry Leaders Map the Future of Financial Services | PYMNTS.com

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Adding Value, Driving Growth: Industry Leaders Map the Future of Financial Services | PYMNTS.com

The financial services industry stands at a crossroads where technology, customer expectations, and market pressures converge to create both challenges and opportunities. As we look toward 2025, industry leaders are unified in their vision: Success will come not just from processing transactions or providing basic services, but from delivering meaningful value that transforms everyday interactions into deeper, more profitable relationships. Download your copy of this eBook here.

In this collection of insights from 11 leading executives across the financial services spectrum, a clear message emerges — the future belongs to those who can embed intelligence, personalization and simplicity into every aspect of their offerings.

“The businesses that thrive will be those that simplify payments, offer real-time solutions, and build value-driven, account-based relationships to attract, retain and grow their customer base,” says Joseph Akintolayo, chief innovation officer at Ingo Payments. This sentiment echoes throughout the perspectives shared by these industry leaders, who collectively manage billions in transactions and serve thousands of financial institutions, merchants and consumers.

The push toward value-added services isn’t just about staying competitive — it’s about survival and growth in a complex marketplace. As Mike Minelli, chief commercial officer at Banyan, puts it, “2025 will be the year when payment industry players will stand out due to the ability to deliver value to their partners for marketing, fraud, risk and operations. The key word is collaboration.”

Several crucial themes emerge from these executive insights:

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First, artificial intelligence (AI) and machine learning are no longer optional extras but essential tools for everything from fraud prevention to customer service. Leaders across the board are investing heavily in AI capabilities to enhance decision-making, streamline operations and deliver more personalized experiences.

Second, the emphasis on embedded solutions and seamless integration has become paramount. Whether it’s payment orchestration, account opening or lending services, the ability to integrate smoothly with existing systems while maintaining security and compliance is critical for adoption and scale.

Third, there’s a growing recognition that data isn’t just about transactions — it’s about relationships. Companies are leveraging advanced analytics and real-time insights to better understand customer behavior, predict needs and deliver personalized experiences that drive loyalty and revenue growth.

Fourth, security and trust remain foundational elements, but they must be balanced with user experience. As fraud threats evolve, companies are developing more sophisticated protection mechanisms that work behind the scenes without creating friction for legitimate users.

Finally, there’s a clear focus on democratizing access to advanced financial technology. Whether it’s helping smaller banks compete with larger institutions or enabling businesses to offer sophisticated financial services to their customers, the industry is working to level the playing field through technology and partnerships.

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These executives represent companies at the forefront of payment processing, fraud prevention, banking technology and financial software. Their insights offer a unique window into how the industry is evolving and what organizations need to do to stay competitive in a digital-first financial world. The pages that follow provide perspectives on how these industry leaders are approaching the challenges and opportunities ahead. From expanding payment options and enhancing security to leveraging artificial intelligence and improving customer experiences, their strategies offer a roadmap for success in financial services.

Whether you’re a financial institution looking to modernize your offerings, a FinTech company seeking to understand market trends, or a business leader planning your technology strategy, these insights provide valuable perspective on where the industry is heading and how to position your organization for success in 2025 and beyond.

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Chief financial officer to retire after 25 years working at Yale

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Chief financial officer to retire after 25 years working at Yale

Stephen Murphy ’87, who has worked in the Yale administration since 2001 and as the University’s chief financial officer and vice president for finance since 2015, will retire from his position in June.


Leo Nyberg & Isobel McClure

1:47 am, Jan 13, 2026

Staff Reporters

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Yale News

Stephen Murphy ’87, the University’s chief financial officer and vice president for finance who has held the post for more than 10 years, will retire in June, University President Maurie McInnis and Senior Vice President for Operations Geoff Chatas announced in a statement on Monday. 

Murphy’s impending retirement comes amid administrators’ efforts to tighten budgets across the University — which could include shrinking the University’s workforce through layoffs — as Yale braces for the tax on its endowment investment income to increase from 1.4 to 8 percent in July.  

“It’s been an honor and a privilege to work alongside so many thoughtful, talented, kind, and principled people who are trying each day to make the world a better place through research, teaching, preservation, and practice,” Murphy wrote in an email to the News. “I have loved my time serving as CFO for Yale University. It’s the best job at Yale and the best job in higher education, at least for me.” 

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Murphy graduated from Yale College in 1987 with a bachelor’s degree in economics. He noted that as a student unable to afford college without financial aid, he was “grateful to have had the opportunity to work toward making undergraduate and graduate education more affordable to more families” later in his career as Yale’s chief financial officer. 

In their statement, McInnis and Chatas praised Murphy for his role implementing reforms which they said “lay much of the foundation” for Yale’s financial management. 

“During his tenure at Yale, Steve has provided both steady and dynamic leadership of the university’s finances. He has worked with multiple generations of administrators to advance our academic mission through financial strategy, insight, services, and advice,” the university leaders’ joint statement said. 

“With tremendous care, Steve has helped steer the university through many challenging moments and provided important guidance to me in my role as provost,” Provost Scott Strobel wrote in an email to the News, noting that Murphy’s work “will benefit students, faculty, and staff for years after his retirement.” 

Murphy began working at Yale in 2001 as the Yale Office of Cooperative Research’s director of finance and administration, according to his profile on a University webpage.  

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ISOBEL MCCLURE

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Isobel McClure is a staff reporter under the University Desk, reporting on Woodbridge Hall, with a focus on the University President’s Office. She previously covered Yale College policy and student affairs. She also serves as Head Copy Editor for the News. Originally from New York City, Isobel is a sophomore in Pauli Murray College, majoring in English with a certificate in French.

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Cheers Financial Taps into AI to Build Credit – Los Angeles Business Journal

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Cheers Financial Taps into AI to Build Credit – Los Angeles Business Journal

A credit-building tool fintech founder Ken Lian built out of personal need just got an artificial intelligence-powered upgrade.

Lian and co-founders Zhen Wang and Qingyi Li recently launched Cheers Financial – a startup run out of Pasadena-based Idealab Inc. which combines fast-tracked credit-building with “immigrant-friendly” onboarding.

“Our mission is really to try to make credit fair to individuals who want to have financial freedom in the U.S.,” Lian said.

After coming to the U.S. as an international student from China in 2008, Lian said he struggled for four years to get a bank’s approval for a credit card. Since 2021, the USC alumnus’ fintech ventures have aimed to break down the hurdles immigrants like him often face in accessing and building credit.

Since its launch in November, Cheers Financial has seen “healthy growth,” Lian said, with thousands using its secured personal loan product to build credit through automated monthly payments. At the end of the 24-month loan period, users get their principal back minus about 12.2% interest.

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“The product is designed to automate the entire flow, so users basically can set and forget it,” Lian said.

Cheers, partnering with Minnesota-based Sunrise Banks, boasts an average 21-point increase in credit scores within a couple of months among its users coming in with “fair” scores from the high 500s to mid-600s.

With help from AI data summary and matching, the company reports to the three major credit bureaus every 15 days – two times as frequent as popular credit-building app Kikoff. Lian hopes to shave that down to seven days.

Cheers is far from Lian, Wang and Li’s first step into alternative financial tools. An earlier venture launched in 2021, Cheese Inc., served a similar goal as an online platform providing credit-building loans alongside other services, including a zero-fee debit card with cash back.

Cheese folded when the company it used as its middle layer, Synapse Financial Technologies, collapsed in April 2024 and locked thousands of users out of their savings.

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For Lian and other fintech founders, Synapse’s fall was a wake-up call to the gaps and risks of digital banking’s status quo. As he geared up for Cheers, Lian knew in-house models and a direct company-to-bank relationship were key.

“That allows us to build a very secure and stable platform for our users,” Lian said.

Despite cooling investment in fintech, Cheers nabbed backing from San Francisco-based Better Tomorrow Ventures’ $140 million fintech fund. Automating base-level processes with AI has given the company a chance to operate at a lower cost, Lian said.

“You don’t need to build everything from the ground up,” Lian said. “You can let AI build the basic part, and then you optimize from that.”

Strong demand from high-quality users who spread the word to friends and relatives has helped, too. Some have even started Cheers accounts before arriving in the U.S., Lian said, to get a head start on building credit.

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