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NCAA launches NIL deal transparency platform: Will athletes, agents buy in?

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NCAA launches NIL deal transparency platform: Will athletes, agents buy in?

The NCAA’s new name, image and likeness transparency platform, NIL Assist, went live on Thursday morning, providing deidentified NIL compensation information, as well as a service provider registry and educational programming.

The app and website, created in conjunction with Teamworks, creates for the first time a public database-like platform where athletes and the public can find the average and median earnings for NIL deals, sortable by subdivision, sport, position and type of NIL transaction. It aims to show, for example, what a Power 4 quarterback makes on average for a social media post — on Thursday morning, the website’s data dashboard reported that the average disclosure under those parameters was $6,605 but that the median was $150.

In January, the Division I Council adopted new rules requiring athletes to disclose to their schools any NIL agreement exceeding $600, including terms of the deal, services rendered and payment. The schools then must share the information, stripped of names, to the NCAA at least twice per year. More than 20 states already require similar disclosures.

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“We’ve heard from coaches, student-athletes, their families, they want some information about what the market is yielding, and we think if we do it publicly, that’s the best way to do it,” NCAA vice president of academic and membership affairs David Schnase said. “There are going to be some who want way more information than this is going to provide, but at least this is a starting point for folks who are trying to figure that out.”

Although athletes are required to disclose their NIL deals, there isn’t a clear penalty yet for not doing so. NCAA officials emphasized that this database won’t be used as an eligibility trap and is just for information. The Division I Council in April added an incentive, allowing schools to provide more NIL assistance to athletes who disclose their NIL deals.

“That student-athlete can choose not to disclose, but they then can’t take advantage of institutional assistance as it relates to NIL, so we think there’s a bit of a carrot,” Schnase said.

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Officials cautioned that the data isn’t complete at launch but will improve with time as more information is put into the system. They also acknowledged concerns of conflict of interest with Teamworks, which itself has an NIL management service.

“We’re treating this partnership as an individual endeavor,” Teamworks senior vice president of business development Kevin Barefoot said. “We’re not taking any data from this project and using it in other commercial forms. This is a project partnering with the NCAA that narrowly focused on delivering to schools and student-athletes what they requested and voted on with NCAA bylaws.”

In addition to NIL data, the NIL Assist platform has a voluntary service provider registry for agents, brands, collectives and products. Officials hope providers will sign up, allowing athletes to find more connections or to review previous work, which could help other athletes in the future find an agent.

When The Athletic surveyed agents and collectives earlier this summer and asked about the registry, several said they wouldn’t sign up and questioned its value or impact.

“It’s been mixed, which is what we expected,” Barefoot said of the registry sign-ups. “Some people have said they feel good about the access and visibility among student-athletes. … Perfect is the enemy of good here. If we can get to a point where there’s more information out for student-athletes to understand the market and the service providers, that’s a great outcome.”

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What’s the future of NIL collectives after the House v. NCAA settlement?

The disclosure of NIL data could play a role in the recent House settlement proposal, which spells out the idea of a clearinghouse to vet contracts and includes the potential creation of an enforcement arm to determine the fair market value of NIL deals and whether they’re true NIL arrangements. Collectives have already questioned the legality of that practice, and it’s not clear how that would play out if the settlement is approved.

“There are a lot of things happening outside of what we can control with this platform,” Schnase said. “So while this platform will not influence those outcomes, when the board starts making decisions, we’ll have pretty good data to help them make informed decisions. That’s the most important part of this looking forward. … I wouldn’t specify the (House settlement), but there’s active litigation that’s influencing a lot of our decisions right now.”

(Photo: Jacob Kupferman / Getty Images)

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Book Review: ‘Permanence,’ by Sophie Mackintosh

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Book Review: ‘Permanence,’ by Sophie Mackintosh

PERMANENCE, by Sophie Mackintosh


Sophie Mackintosh’s novels are always speculative in some way, with either the author or her characters forging a world governed by its own logic and rules. In their boldness and their ability to convey the violence of patriarchy, they recall the work of Jacqueline Harpman — not only the cherished “I Who Have Never Known Men,” but also “Orlanda,” her wild riff on Virginia Woolf’s “Orlando.”

Like Harpman, Mackintosh has a spare and confident hand. Her work is sometimes described as dreamlike; certainly, its contours are sketched with rapidity and confidence and relatively little detail. Her prose operates according to the same principle, at once lyrical and precise, like this from her second novel, “Blue Ticket”: “On the ground was a dead rabbit, disemboweled. Still fresh, the dark loops of its insides glistening like jam.”

When Mackintosh writes about masculine power, she does so in a way that articulates both its seductions and its terrors. Her newest novel, “Permanence,” is less explicitly concerned with the structure of patriarchy, but it has the same erotic charge as her earlier work, the same preoccupation with social prohibitions and the thrill that comes from breaking them.

Like “Blue Ticket,” “Permanence” turns on a highly pronounced binary. In “Blue Ticket,” adolescent girls are issued either a blue or white ticket on the day of their first period. A white ticket denotes a future of marriage and children, a blue ticket one of work — even, it seems, a career. The divide is stark and self-evidently faulty, its coarseness an expression of the brutalizing regime the characters are trapped in.

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“Permanence” features a similar opposition, neatly delineated. Clara and Francis are conducting an illicit affair. One morning, they wake up in an alternate reality where they are openly living together. The novel shuttles between these two worlds, one ordinary and familiar, the other a curdled paradise for adulterers.

The thinness of this “city of impermanence” — “fluid, cohesive and yet disparate” — emerges at once. The sky is “uncannily blue,” the newspaper bears no date, the edge of the city is marked by “a slick ring of water, as far as the eye could see.”

Still, a boundary cannot keep the other world from seeping in. Initially, elegantly, this is a problem in the structure of desire. Having been provided the life they dreamed of, in which their longing for each other is fully met, Clara and Francis begin to experience, to their uneasy surprise, boredom and discontent.

Without absence, the intensity of their desire for each other wanes. They even begin, or at least Francis does, to long for the relief of their ordinary life: “Another day ahead of them of petting, giggling, lying around. It seemed insubstantial suddenly, though only the day before he had felt he could do it forever.”

Soon enough, it becomes clear that the problem between Francis and Clara doesn’t lie in the outside impediments of the world they live in, but in their relationship itself. Francis remains troublingly himself — a married father of a small child, reluctant to leave his family, however much he is in love with Clara: “He did love her, and he did want to be with her. … But he already had reality elsewhere, reality which he sometimes felt trapped by, he would admit, but which he could not truly imagine cutting loose.”

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“Permanence” might seem like an outlier in the current array of articles and books about open marriages and polyamory, and at first glance the line of distinction between the two worlds, much like the division between blue and white tickets, seems almost old-fashioned. But as Mackintosh persuasively illustrates, the familiar emotions of jealousy, infatuation and eventually indifference — these persist and can flourish in any relationship, however free of prohibition.

“You want this,” Clara tells herself, and then, “You no longer want this,” as it occurs to her that “maybe it was in absence that they loved each other best, and most honestly.”

In her work, Mackintosh devises scenarios that are bold and almost aggressively simplified. But her terrain is complexity and contradiction, and in her hands these oppositions twist and turn in on themselves.

It’s hardly a surprise when the central character in “Blue Ticket” decides to eschew her designation and have a child, declaring, “True and false were no longer opposing binaries. My body was speaking to me in a language I had not heard before.” Nor is it especially startling when discontent chases Clara and Francis from one world to the other, unraveling their relationship.

What is more disquieting is the surreptitious ease with which Mackintosh’s speculative worlds start to align with our own, allowing the reader to see how so many of the old prohibitions and conventions — around choice, around marriage — remain, somehow, firmly in place.

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That moment of recognition, in a landscape that is startlingly alien, is the source of Mackintosh’s power as a writer.


PERMANENCE | By Sophie Mackintosh | Avid Reader Press | 240 pp. | $28

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Poetry Challenge Day 2: Love, How It Works and What It Means

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Poetry Challenge Day 2: Love, How It Works and What It Means

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Maybe you woke up this morning haunted by the first four lines of W.H. Auden’s “The More Loving One” — or tickled by its tongue-in-cheek handling of existential dread. (Not ringing any bells? Click here to begin the Poetry Challenge).

This is a love poem. Perhaps that seems like an obvious thing to say about a poem with “Loving” in its title, but there isn’t much romance in the opening stanza.

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Looking up at the stars, I know quite well 

That, for all they care, I can go to hell, 

But on earth indifference is the least 

We have to dread from man or beast. 

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Ada Limón, poet

Nonetheless, the poem soon makes clear that love is very much on its mind.

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How should we like it were stars to burn 

With a passion for us we could not return? 

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David Sedaris, writer

The polished informality gives the impression of a decidedly cerebral speaker — someone who’s looking at love philosophically, thinking about how it works and what it means.

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If equal affection cannot be, 

Let the more loving one be me. 

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Reginald Dwayne Betts, poet

Musing this way — arguing in this fashion — he stands in a long line of playful, thoughtful poetic lovers going back at least to the 16th century. He sounds a bit like Christopher Marlowe’s passionate shepherd:

Come live with me and be my love,

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And we will all the pleasures prove,

That Valleys, groves, hills, and fields,

Woods, or steepy mountain yields.

Christopher Marlowe, “The Passionate Shepherd to His Love

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Auden’s poem, like Marlowe’s, is written in four-beat lines:

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How should we like it were stars to burn 

With a passion for us we could not return? 

Josh Radnor, actor

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And it features strong end rhymes:

If equal affection cannot be, 

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Let the more loving one be me. 

Samantha Harvey, writer

These tetrameter couplets represent a long-established poetic love language. Not too serious or sappy, but with room for both earnestness and whimsy. And even for professions of the opposite of love, as in this nursery rhyme, adapted from a 17th-century epigram:

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I do not like thee, Doctor Fell

The reason why I cannot tell.

But this I know and know full well

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I do not like thee, Doctor Fell.

There is some of this anti-love spirit in Auden’s poem too, but it mainly follows a general rule of love poetry: The person speaking is usually the more loving one.

This makes sense. To write a poem requires effort, art, inspiration. To speak in verse is to tease, to cajole, to seduce, all actions that suggest an excess of desire. That’s why it’s conventional to refer to the “I” in a poem like this as the Lover and the “you” as the Beloved. The line “Let the more loving one be me” could summarize a lot of the love poetry of the last few thousand years.

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W.H. Auden as a young man. Tom Graves, via Bridgeman Images

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But who, in this case, is the beloved? This isn’t a poem to the stars, but about them. Or maybe a poem that uses the stars as a conceit and our complicated feelings about them as a screen for other difficult emotions.

What the stars have to do with love is a tricky question. The answer may just be that the poem assumes a relationship and then plays with the implications of its assumption.

This kind of play also has a long history. Since love is both abstract and susceptible to cliché, poets are eager to liken it to everything else under the sun: birds, bees, planets, stars, the movement of the tides and the cycle of the seasons. Andrew Marvell’s “Definition of Love,” from the 1600s, wraps its ardor in math:

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As lines, so loves oblique may well

Themselves in every angle greet;

But ours so truly parallel,

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Though infinite, can never meet.

Andrew Marvell, “The Definition of Love

The literary term for this is wit. The formidable 18th-century English wordsmith Samuel Johnson defined a type of wit as “a combination of dissimilar images, or discovery of occult resemblances in things apparently unlike.” “The most heterogeneous ideas are yoked by violence together,” he wrote; that kind of conceptual discord defines “The More Loving One.”

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The second stanza is, when you think about it, a perfect non sequitur. A hypothetical, general question is asked:

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How should we like it were stars to burn 

With a passion for us we could not return? 

Mary Roach, writer

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The answer is a personal declaration that is moving because it doesn’t seem to apply only or primarily to stars:

If equal affection cannot be, 

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Let the more loving one be me. 

Tim Egan, writer

Does this disjunction make it easier or harder to remember? Either way, these couplets start to reveal just how curious this poem is. We might find ourselves curious about who wrote them, and whom he might have loved. Tomorrow we’ll get to know Auden and his work a little better.

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Your task today: Learn the second stanza!

Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.

Question 1/6

Let’s start with the first couplet in this stanza. Fill in the rhyming words.

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How should we like it were stars to burn 

With a passion for us we could not return? 

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Tap a word above to fill in the highlighted blank.

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Ready for another round? Try your hand at the 2025 Poetry Challenge.

Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.

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Illustrations by Daniel Barreto.

Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.

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What America’s Main Characters Tell Us

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What America’s Main Characters Tell Us

Literature

Oedipa Maas from ‘The Crying of Lot 49’ (1966) by Thomas Pynchon

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Karl Leitz for Anthony Cotsifas Studio

“The unforgettable, cartoonish protagonist of this unusually short novel is a California housewife accidentally turned private investigator and literary interpreter, and the mystery she’s attempting to solve — or, more specifically, the conspiracy she stumbles upon — is nothing less than capitalism itself,” says Ngai, 54. “As Oedipa traces connections between various crackpots, the novel highlights the peculiarly asocial sociality of postwar U.S. society, which gets figured as a network of alienations.”

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Sula Peace from ‘Sula’ (1973) by Toni Morrison

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Karl Leitz for Anthony Cotsifas Studio

“Sula arguably begins to disappear as soon as she’s introduced — despite the fact that the novel bears her name. Other characters die quickly, or are noticeably flat. This raises the politically charged question of who gets to ‘develop’ or be a protagonist in American novels and who doesn’t. The novel’s unusual character system is part of its meditation on anti-Black racism and historical violence.”

The speaker of ‘Lunch Poems’ (1964) by Frank O’Hara

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Karl Leitz for Anthony Cotsifas Studio

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“Lyric poems are fundamentally different from narrative fiction in part because they have speakers as opposed to narrators. Perhaps it’s a stretch to nominate the speaker of ‘Lunch Poems’ as a main character, but this book changed things by highlighting the centrality of queer counterpublics to U.S. culture as a whole, and by exploring the joys and risks of everyday intimacy with strangers therein.”

This interview has been edited and condensed.

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