Technology
10 easy ways to help launch a successful online shop
If you ever wanted to launch an online shop, but you’re not quite sure where to start, I get it. With all the website platforms that exist out there, it can feel rather daunting.
But whether you’re looking to start a side hustle or finally begin that passion project after retiring, I want you to understand how someone with no prior experience can easily create their own online presence.
I’m here to help you launch a successful online site – like a shop, for example – one step at a time.
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A woman working on her laptop (Kurt “CyberGuy” Knutsson)
How to set up your online shop: A beginner’s guide
There are many website builders available, like Squarespace, Shopify, WordPress and Wix, but only a few specialize in online selling. Among those, even fewer make it easy to design, publish, manage your shop and handle all the in-between tasks on one platform without needing to integrate other services. Here’s how you can do it in this step-by-step guide.
1. Create your online storefront
Your website design plays a crucial role in attracting and retaining customers. Although it’s often said not to judge a book by its cover, many of us naturally do. Consider the intersection of form and function, how structure and design elements guide shoppers through their buying journey. If design isn’t your strong suit, many website builders offer a variety of e-commerce templates to choose from.
Here are some tips:
- For a large product catalog: Opt for a template with pre-built product categories, deep search functionality and clear navigation.
- For a small product catalog: Showcase your entire catalog on the homepage, making it easy for shoppers to find and select products.
- For single products: Focus on a quick buyer flow, emphasizing a straightforward purchase experience.
When it comes to colors, fonts and other design aspects, familiarize yourself with color marketing to determine what will work best for your brand and store. Ensure your logo and/or shop name is clearly placed on your storefront.
Remember, strong product images and descriptions are essential. Use this opportunity to integrate customer support, cross-selling features and social proof to pave the path to purchase.
Kurt’s best website builders for building your online shop
Illustration of a website template (Wix)
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2. Create products and product options
Once your design is ready to go, start by adding your products to the store. Whether you’re selling physical items or digital downloads, consider the following:
- Physical products: These can be sold as one-time purchases or part of a subscription model.
- Digital products: Offer items like e-books, software or image files.
- Product options: If your product comes in different sizes, colors or materials, add variants so that customers can choose their preferred option.
Don’t worry if you don’t have all of this figured out yet or if you only have one product to sell right now. You’ll need to start somewhere, and there’s no time like the present.
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3. Use categories to organize
If you do have multiple products or plan to add them later, you’ll want to group similar products into categories. This helps organize your catalog and allows customers to browse related items together, in addition to being able to easily search and filter through what they are looking for. In order to do this, follow these steps:
- Create categories: Set up categories like “Candles,” “Ceramics” or any relevant groupings.
- Display categories on separate pages: Create the category, add products to it and then use a platform editor to display them. You can also manually create a page linking to all your categories if needed.
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4. Optimize product pages (and more)
After deciding which products to sell and categorizing those products, you’ll need to make it easy for your audience to find, read about and see what those products are. Without getting a good description and visual of what they’ll be getting, they’ll be less likely to order from you. So, here’s what you’ll need to optimize those product pages:
- Product images: Use high-quality images and, if applicable, videos that showcase your items.
- Descriptions: Add clear and compelling descriptions that highlight benefits. Bonus points if they can be optimized for SEO (more on that later).
- Cross-selling: Suggest related products that customers can add to their cart to increase sales before they check out.
- Social proof: Display reviews and testimonials that attest to the quality of your product.
Additionally, you’ll want to add to your site:
- General information and contact info: Set your email address, location, language and currency. It’s also a good idea to have a contact page and/or phone number and email on your website for additional questions or concerns.
- Customer support: Include FAQs so that customers can get answers to common questions. Depending on the size of your store, consider adding a live chat so that customers can contact you to discuss an order if need be. If your site grows, you may need to hire a team or ticketing software for this.
Kurt’s best website builders for building your online shop
Illustration of order page (Wix)
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5. Enter site settings
It’s important to enable site settings to ensure your site functions smoothly. You can do this by entering essential details such as:
- Roles and permissions: If you have employees or partners, manage their limited access to your site so no one accidentally deletes products or pages from your online store.
- Privacy policy: Outline how customer data is collected, used, stored and protected. This builds trust with your visitors by reassuring them their personal information is safe and complies with legal requirements.
- Disclaimer: Provide a clear disclaimer to limit your liability regarding the information on your site. This is especially important for sites that provide advice, sell products or offer services that may have varying results for different users.
- Security certificate: Obtain and install an SSL certificate to encrypt data transmitted between your site and its visitors. This ensures sensitive information, such as credit card details, is protected, boosting customer confidence and improving your site’s SEO ranking.
Kurt’s best website builders for building your online shop
6. Shipping and delivery options
Having a site to showcase your products is the first step, but you also need to have a way to get those products to your customers in a timely and cost-efficient manner. This is the part that can make or break your customer base, as you’ll need to be able to create expectations for your users.
Now, decide how to get your products to customers:
- Shipping: Ship products to customers using Wix’s flexible shipping rules.
- Local delivery: Hand-deliver to customers in your area.
- Pickup: Allow local customers to collect products from your physical locations.
Kurt’s best website builders for building your online shop
7. Accept online payments
Now, how will your customers pay for those products? Be sure to set up secure payment gateways so that customers can pay seamlessly and with multiple payment options. Many platforms support various payment methods, including credit cards, PayPal and more, and it’s easy to accept those payments directly through your site.
Kurt’s best website builders for building your online shop
Example of website templates (WIX)
8. Optimize for search engines
In addition to making your product pages look snazzy, you’ll also want to take the time to optimize those pages – and other pages on your online shop – for SEO. What this means is that when someone searches for a specific product or type of store on a search engine, your site/product pages will be the ones that come up. People accomplish this by finding relevant search keywords that people are searching for, like “handmade necklaces of fruits” or “organic soaps online ship to Atlanta.”
This may require you to pay for an SEO research tool or hire an SEO specialist to help boost your visibility, ensuring your people can find you. Some platforms have SEO tools that can help you ensure you’re putting in all the keywords correctly, and you can also hire an SEO specialist directly through the site.
Kurt’s best website builders for building your online shop
9. Promote your store
SEO is a way to organically lead customers to your store, but there are other ways to spread the word with outbound marketing. You may have to put a little extra effort into this, but it can help increase your sales and, at the very least, raise awareness about your shop, which people can share with their own networks, thus spreading the word. Try to have an idea of where your audience is, though, before putting all your resources into all of these methods. Sometimes just one is enough!
Social media: Use social media platforms to share product updates, promotions and behind-the-scenes content. You can also insert social icons onto your site to help visitors share products with their network.
Email marketing: Build a subscriber list and send targeted emails. Sometimes the best place to start is by contacting people that you already have in your network, as they may be thrilled at the idea of supporting your store! Email marketing automation, like sending an automated “thank you” email after someone purchases a product from your store, can also be very effective.
Paid advertising: Consider Google Ads or social media ads to give your products and site an extra boost.
Kurt’s best website builders for building your online shop
ONLINE MARKETPLACES AND SOCIAL MEDIA PLATFORMS UNDER FIRE BY CONGRESS OVER RECALLED PRODUCTS
10. Monitor and improve
Last but not least, running an online shop isn’t much different from running a brick-and-mortar store, especially when it comes to monitoring your store’s performance and checking your inventory. There are many tools available to help you regularly check your store’s performance:
- Analytics: Use analytics tools to track visitor behavior, conversion rates and popular products. This can help you determine whether you need to add, improve or remove any products on your site that aren’t serving you.
- Feedback: Listen to customer feedback and make necessary improvements. Encourage visitors to write reviews on products or offer a discount if they submit a testimonial on a product they liked.
When launching a website, you have a variety of choices to suit your specific needs, whether you’re seeking simplicity, customization or advanced features. Explore these top website builders to find the perfect fit for your online presence: Wix, Squarespace, Weebly, Shopify and WordPress. Learn more about these options by clicking here.
Enhance your e-commerce experience
It’s important to have a comprehensive e-commerce solution that allows you to sell everywhere with ease: online, in person and across multiple channels. Look for features like POS systems, a branded mobile app, drop-shipping and more, so you can adapt and scale your business effortlessly.
You want to gain complete control of your business by managing all your inventory, orders and sales from one centralized dashboard. You also want to optimize your site traffic with built-in SEO tools, marketing automations and ad campaigns. The ultimate goal is to ensure a seamless experience for your customers.
Kurt’s best website builders for building your online shop
Kurt’s key takeaways
Launching an online shop might seem overwhelming at first, but with the right tools and guidance, it can be a smooth and rewarding process. A comprehensive platform that simplifies everything from design to payment processing can make it easier for you to focus on what you love: selling your products. Remember, every successful store starts with a single step, so don’t hesitate to dive in and start building your dream shop today.
Now that you’ve learned how to set up your online shop, we’d love to hear from you! What challenges or successes have you experienced in your journey to launch an online store? Let us know by writing us at Cyberguy.com/Contact.
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Technology
FCC router rule raises questions about future updates
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A new move from the Federal Communications Commission is being framed as a national security step. But if you already have a router at home, the bigger question is simple: how long will it keep getting security updates?
The FCC recently updated its “Covered List” to include routers produced in foreign countries, which blocks new models of that covered equipment from being approved for sale in the U.S.
At the same time, the FCC made something else clear. This change does not affect routers you already own, and it does not stop retailers from continuing to sell models that were previously approved.
So nothing shuts off overnight. However, the policy introduces a new layer of uncertainty around how long some devices will continue receiving updates.
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The FCC’s router move targets future approvals, not the device already running your home Wi-Fi. Existing models can still be used and sold while update rules keep evolving. (kazakova0684/Getty Images)
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What the FCC router rule actually changed
The policy focuses on future device approvals, not the devices already in your home.
Here is what the FCC says in plain terms:
- Existing routers can still be used
- Previously approved models can still be sold and imported
- New covered models cannot receive FCC authorization
This action is tied to national security concerns about supply chain risks, not a product-by-product security test of individual routers. The key takeaway is this: your current router is not banned, recalled or disabled.
Why the FCC router rule raises update concerns
The real issue is not about using your router today. It is about future software and firmware updates. Alongside the policy change, the FCC issued a temporary waiver. That waiver allows existing routers to continue receiving updates that patch vulnerabilities, maintain functionality and ensure compatibility with operating systems. Right now, that waiver runs through at least March 1, 2027.
That date is not a guaranteed cutoff. The FCC has said it will re-evaluate the policy before then and may extend or modify the waiver. So the situation is still evolving.
How the FCC router rule could affect your router security
Your router is the gateway to everything connected in your home. Phones, laptops, smart TVs and cameras all depend on it. When a vulnerability is discovered, a software update is usually what fixes it.
If updates slow down or stop, the risk builds over time. That does not mean your router suddenly becomes unsafe. But it can become easier for attackers to exploit known flaws.
Even the FCC acknowledged this in its waiver, noting that continued updates help mitigate harm to consumers and support essential security functions. So the concern is not immediate. It is about what happens over time if support policies change.
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The FCC says home routers already in use can stay in use, but future support for some models now depends on waivers and conditional approvals. (deepblue4you/Getty Images)
Why the FCC is making exceptions for some routers
One important wrinkle is that the FCC has already begun granting conditional approvals for some devices. In April 2026, the agency approved certain products from NETGEAR and Adtran to continue operating under specific conditions through October 1, 2027.
That shows this is not a one-size-fits-all rule. Instead, it is an evolving policy where some devices may continue receiving support while others may face tighter restrictions.
What the FCC says about router risks and next steps
The FCC says the decision is based on national security concerns, including supply chain vulnerabilities and potential cybersecurity risks tied to certain foreign-produced equipment.
At the same time, the policy includes a path for exceptions. Companies can seek conditional approvals through federal agencies, and regulators can revisit the rules as more information becomes available.
That means the final impact will likely depend on how those decisions play out over time.
8 ways to protect your network after the FCC router rule
Until there is more clarity, a few simple steps can help keep your home network secure.
1) Check how long your router is supported
First, find your router’s exact model number. You can usually see it on a label on the bottom or back of the device. Next, go to the manufacturer’s website, such as NETGEAR, Linksys or TP-Link, and search for that model. Open its support page and look for sections like Support, Downloads, Firmware or End of Life. Then, check for a support timeline, the date of the most recent firmware update or any notes saying the product is no longer supported. If you cannot find clear information, that is a warning sign that your router may not receive regular security updates.
2) Keep your router updated
Next, log into your router settings. To do this, open a web browser and type your router’s IP address into the address bar. Common ones include 192.168.1.1 or 192.168.0.1. Then sign in using your admin username and password. Once you are in, look for sections labeled Firmware, Software Update or Administration. Check for available updates and install them if needed. If your router supports automatic updates, turn that on. This helps close security gaps quickly without you having to check manually. If you are not sure where to find these settings, you can also use your router’s mobile app if it has one, which often makes updates easier.
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Security updates remain the key protection for home routers as the FCC blocks new authorizations for covered foreign-produced models. (Kevin Dietsch/Getty Images)
3) Plan ahead for replacement
If your router is already a few years old, start planning for a replacement. Do not wait until updates stop. Instead, look for models with clearly stated support timelines. Check out our picks for the Top Routers for best security at cyberguy.com
4) Secure your devices as a backup layer
Your router is the first line of defense. However, your devices matter too. Keep your phone, computer and tablet updated. Also, use strong antivirus software to help catch threats that slip through. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com
5) Review connected devices
From time to time, check what is connected to your network. You can do this in your router settings under “Connected Devices” or in your router’s app. If you see anything unfamiliar, remove it right away.
6) Use strong passwords
Create a strong Wi-Fi password and a separate admin password for your router. Avoid using default credentials. A password manager can help you generate and store secure logins. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com
7) Turn off remote access
First, log into your router settings using a web browser. Type your router’s IP address, such as 192.168.1.1 or 192.168.0.1, into the address bar and sign in with your admin credentials. Next, look for settings labeled Remote Access, Remote Management, Web Access from WAN, or Cloud Access. These are often found under sections like Advanced, Administration or Security. Then, turn that setting off and save your changes. This prevents your router from being accessed from outside your home network. If you cannot find the option, check your router’s mobile app or the manufacturer’s support page. Some routers hide this setting or disable it by default.
8) Restart your router regularly
First, unplug your router from the power outlet. Wait about 30 seconds to let it fully shut down. Next, plug it back in and wait a few minutes for it to reconnect to the internet. You can also restart your router through its settings. Log in, then look for options like Reboot or Restart under sections such as Administration or System. Doing this every few weeks can help apply updates and clear temporary issues that may affect performance or security. If your router supports scheduled reboots, you can turn that on to automate the process.
Kurt’s key takeaway
This is not a situation where your internet suddenly becomes unsafe. There is no recall. There is no shutdown. Your router will not stop working on a specific date. However, there is a new question mark that did not exist before. The Federal Communications Commission has created a system where future updates for some devices could depend on how the rules evolve. That puts more importance on something most people rarely think about: how long their router will stay supported. For now, you still have time. The current waiver runs into 2027, and regulators have signaled they may revisit the policy before then. The smart move is simple. Know what you own, keep it updated and stay aware as this situation develops.
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As policies around your home tech change, how much responsibility should fall on regulators versus the companies that keep your devices updated? Let us know by writing to us at Cyberguy.com
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Technology
US arrests soldier who allegedly made $400k on Maduro Polymarket bets
On or about January 6, 2026, for example, VAN DYKE asked Polymarket to delete his Polymarket account, falsely claiming that he had lost access to the email address to which the account had been associated. That same day, VAN DYKE changed the email registered to his cryptocurrency exchange account to an email address that was not subscribed to in his name, which email address was created on or about December 14., 2025.
Technology
How Florida retiree lost $200K in fake PayPal refund scam
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Brian Oliver is retired, sharp and financially savvy enough to have a stock-and-bond portfolio worth hundreds of thousands of dollars. He is not the type of person you picture getting scammed. That is exactly why scammers picked him.
What happened to Oliver, 85, is the kind of story that makes your jaw drop, and your stomach turn at the same time. It started with a routine-looking email and ended with a box of gold coins rolling away in the back of a black Mustang. In between, Oliver lost $200,000 and nearly half of his retirement savings.
He told his story on my Beyond Connected podcast at getbeyondconnected.com, along with Detective Justin Torres of the Gainesville Police Department in Florida. What they shared together is equal parts chilling and clarifying.
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BEWARE FAKE CREDIT CARD ACCOUNT RESTRICTION SCAMS
Brian Oliver shares how a routine-looking email pulled him into a sophisticated refund scam that cost him $200,000. (Sebastian Gollnow/picture alliance)
It all started with a PayPal refund scam email
Brian got an email that said PayPal owed him money. It was not a wild claim. He had dealt with PayPal before and figured, “Maybe they found some money for me.” So he responded. The email included a phone number, and that number connected him to a man who called himself Andrew Johnson.
“Yeah, we have $450 for you. Type in the number 100 on your computer and we’ll get it started.”
Brian typed 100. Andrew immediately said he had made a mistake: “Oh no, you put in 10,000.”
Brian pushed back. He said he did not type 10,000. Andrew told him to check his Bank of America account. Brian opened it, and there it was: $10,000 sitting in his checking account.
Except it was not real. The scammers had somehow mirrored his bank’s website. What Brian saw looked exactly like his actual Bank of America page, complete with a new balance and a phone number embedded in the “Contact Us” section. That number was fake, too.
Brian called it. A man named Josh answered, identifying himself as a Bank of America representative. He told Brian that the only way to return the money without triggering a $3,500 tax penalty was to withdraw $10,000 in cash and feed it into a crypto ATM.
How the PayPal refund scam tricked Brian
Oliver had never heard of a crypto ATM before that day. Josh helpfully told him exactly where to find one. It was in a sketchy part of town, and Oliver walked in carrying $10,000 in his pocket.
“I’m on my knees, on a cement floor, and I’m 85,” Oliver said.
He fed one hundred $100 bills into the machine, bill by bill, watching over his shoulder the entire time. Some bills got kicked back out. He fed them in again. When the machine finally accepted all of them, he photographed the receipt and sent it to Andrew Johnson, just as he had been instructed.
Then Oliver went home and told Andrew it was done. Andrew told him they still had to take care of his refund. He told Oliver to type in the number 200.
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Oliver typed it. Andrew’s response came fast: “Oh my God, my boss is going to kill me. It’s $200,000 we’ve transferred to your account.”
This type of scam is becoming more common, and it often involves criminals impersonating trusted platforms like PayPal.
“PayPal does not tolerate fraudulent activity, and we work hard to protect our customers from evolving phishing scams,” a spokesperson for PayPal told CyberGuy. “We always encourage consumers to learn how to spot the warning signs of common fraud, including our tips on the PayPal Newsroom for identifying phishing emails that attempt to impersonate trusted brands. We further recommend contacting Customer Support for assistance through official channels such as the PayPal app and our Contact Us webpage, and never responding to suspicious, unexpected emails.”
How the scam escalated to $200,000 in gold
Oliver opened his bank account again. The fake mirrored site showed $200,000 sitting there. Josh Wilson was back on the phone with a new plan. This time, the crypto ATM would not work because the amount was too large. Oliver needed to liquidate $200,000 from his stock and bond portfolio, convert it to cash and use it to buy gold coins.
Oliver protested. He told them to just reverse the transfer. They said it was impossible.
“This is my retirement money. 50% of my retirement money,” he said.
The scammers told him not to breathe a word to anyone. Josh specifically warned him that telling his broker the truth could trigger tax problems. So Oliver called his broker and said he had his eye on a piece of real estate he wanted to flip. The broker processed the sale without question.
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Oliver went to a gold coin store, wrote a check for $198,560 and waited two to three days for it to clear. Andrew Johnson stayed in regular contact the entire time.
When the gold was ready, Johnson gave Oliver one final instruction. A courier would come to his door to pick up the box. Before handing it over, Oliver should ask the courier for a password. The password was “blue.”
The courier arrived. He was driving a black Mustang. He said the word blue. Oliver handed over the box.
“He told me the password,” Oliver said. “I handed the box, and off went my $200,000.”
The moment Brian Oliver realized it was all a scam
The day after the courier left, Andrew Johnson called back with urgency. He told Brian Oliver another $200,000 had landed in his account, and they needed to do the whole thing over again. That was the moment it broke.
“That’s when I came out from under the ether of this scam,” Oliver said. “And I said, this cannot be right.”
He immediately called the Gainesville Police Department.
The high-stakes sting that brought down a scam courier
Detective Justin Torres of the Gainesville Police Department took the call and started working the case immediately. The scammers had asked Oliver for photos of the gold and the purchase receipt, which gave law enforcement about a day and a half to set up an operation before the courier was scheduled to return.
Detective Torres pulled in four officers from the department’s Gun Violence Initiative unit, a team of intermediate detectives trained for exactly this kind of boots-on-ground work. They set up covert and marked vehicles around Oliver’s residence at a careful distance.
“It was pretty high intensity because I’m listening to Mr. Oliver’s conversation with Andrew,” Torres said. “And I’m also trying to be a good distance away to listen to my radio and be able to broadcast what I need to to the other officers on the outside.”
The scammers were suspicious. They kept pushing Oliver to be more compliant. Oliver pushed back. The goal was to keep them on the line long enough for the courier to show up. The courier, a man named Seth Wayne, drove in from Tampa. The officers waited. When he arrived, they arrested him. The case went to trial. Seth Wayne received an 18-year prison sentence.
A federal jury has since convicted a second courier in the same scheme. Atharva Shailesh Sathawane, 22, an undocumented immigrant from India, was found guilty of conspiracy to commit wire fraud and money laundering, with Brian Oliver among his victims.
Sathawane was arrested after the Gainesville Police Department set up a second sting operation at Brian’s home. Court documents showed Sathawane was involved in more than 30 transactions across multiple states, contributing to nearly $8 million stolen from elderly victims. He faces up to 20 years on each count, with sentencing scheduled for Dec. 16 in Gainesville, though he is appealing his conviction.
How refund scams are hitting multiple victims
The scam began with a convincing message and quickly escalated as criminals guided Brian Oliver step by step through fake account activity. (Halfpoint/iStock/Getty Images)
Ten other victims testified at Seth Wayne’s trial. They had come from all over the state of Florida, and their stories made Oliver furious.
Some had received fake arrest warrants, official-looking documents claiming their identities had been tied to gun running. They were told the only way to clear their names was to pull their savings and buy gold, which would be placed in a special locker in Washington, D.C., until their names were cleared.
One victim lost $1.8 million. Another lost $4.9 million. A third woman lost over $1 million across two separate pickups by the same courier. Her husband was in hospice care in Florida while all of this was happening. She drained her entire life savings, sold her condo and had to move in with her daughter and son-in-law in Alabama, leaving her dying husband behind.
Where the money from refund scams actually goes
Once the gold or cash leaves a victim’s hands, recovery is nearly impossible. Most of Seth Wayne’s deliveries went to parking lots at McDonald’s or shopping centers, where he handed the money directly to a controller. One pickup went to a jewelry store, where an employee came outside to collect it. That connection is still under active investigation by the IRS and FBI.
The call centers running these operations are overseas. Higher-level couriers in the United States are still being investigated. The full network is, as Detective Torres put it, “very intricate” and “very complicated.”
Seth Wayne himself was a mid-to-upper-level courier. He was also paying other couriers and compensating his handler. When investigators downloaded his cell phone after a judge-approved search warrant, they found evidence that he had researched exactly what he was doing before deciding the money was worth the risk.
SCAMS THAT AREN’T ILLEGAL (BUT SHOULD BE)
The defense of “willful blindness,” the idea that a courier can claim ignorance and escape responsibility, no longer holds up in Florida courts. Seth Wayne found that out the hard way.
For a deeper look at what Oliver went through, you can hear the full story on my Beyond Connected podcast at getbeyondconeccted.com.
How to stay safe from refund scams
Detective Torres laid out the most important red flags clearly, and Oliver added a few from painful personal experience. Here is what both of them want you to know.
1) Hang up on urgency
Scammers manufacture pressure because it works. If someone on the phone is telling you that you must act right now, that is not a real emergency. That is a tactic. Torres put it directly: “They want to make you believe that you have to do all this right now.”
2) Never call the number they give you
If someone calls claiming to be from PayPal, your bank or a law enforcement agency, hang up and find the real number yourself. The number embedded in Oliver’s fake bank website looked completely legitimate. It was not.
3) Pause for ten seconds
Literally ten seconds. Detective Torres confirmed what many security experts say: “If you pause these scams for just 10 seconds, many of them will just fall apart.” A scammer who is pushed back even slightly will often overreact, and that reaction will feel wrong.
4) Isolation is the biggest red flag
The moment someone on the phone tells you not to tell a family member, friend or neighbor what is happening, stop. That instruction exists for one reason: to prevent you from getting help before they get your money. “Once you start hearing that isolation conversation, that is the biggest red flag,” Torres said. “You need to hang up the phone.”
5) Gold is always a scam signal
Oliver made this one simple: “If you’re told to go buy gold, the only reason they tell you to buy gold is because it can never be traced. It’s a scam.” No legitimate company, government agency or financial institution will ever ask you to buy gold coins and hand them to a stranger.
6) The courier at your door means stop
If you have already bought gold and someone is coming to your home to pick it up in a box, Oliver’s advice is direct: “Stop right there. It’s a scam.”
7) Never move money to fix a ‘mistake’
If someone claims they accidentally sent you money and asks you to return it, stop right there. Real companies fix errors on their own systems. They will not ask you to withdraw cash, buy crypto or purchase gold to correct a transaction.
8) Verify your account on your own device
If you need to check your bank account, use your official banking app or type the website yourself. Do not trust links, screens or phone numbers provided during a call. In many cases, scammers create fake sites that look identical to the real thing.
9) Be wary of step-by-step instructions
Scammers often stay on the phone and guide you through every move. That level of control should raise concern. Legitimate companies do not walk you through withdrawing cash, using crypto ATMs or buying gold to solve a problem.
10) Bring in a second person
Before moving a large amount of money, pause and call someone you trust. A quick conversation with a family member or friend can shift your perspective. In many cases, that outside voice is enough to stop a scam in progress.
11) Limit how much of your information is online
Scammers build convincing stories using real details they find online. This can include your phone number, home address or financial history. To reduce that risk, consider removing your information from data broker and people-search sites. While you can do this manually, it often takes time, which is why some people use a data removal service such as Incogni to help automate the process and keep their information from resurfacing.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
Scammers often operate behind the scenes, using technology and social engineering to manipulate victims into handing over cash or valuables. (Paul Chinn/The San Francisco Chronicle/Getty Images)
Kurt’s key takeaways
Brian Oliver lost $200,000, leaving him with only half of his retirement savings. Today, he says he is slowly sinking toward bankruptcy, and the odds of getting that money back are slim. Even so, he chose to go public so others could hear his story before it happens to them. What makes this case different is that it led to real consequences. Detective Torres and his team moved quickly and set up a sting operation. As a result, they arrested a courier who later received an 18-year prison sentence. Meanwhile, the IRS and FBI are still investigating the larger network. However, this kind of outcome is rare. In most cases, victims lose everything and never see justice. These scams are complex, often run from overseas, and are designed to move money fast. Because of that, law enforcement usually focuses on the people closest to the victim and works backward. In the end, Oliver’s turning point came during a second demand for money. At that moment, something felt off, so he paused. Then he said, “This cannot be right.” That instinct matters. In many cases, that brief pause is enough to break the scam.
If you were in Oliver’s position, at what exact moment do you think you would have stopped, and what would it have taken for you to make that call? Let us know by writing to us at Cyberguy.com.
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