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Visa Sees Embedded Finance as Key to B2B Commerce Evolution

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Visa Sees Embedded Finance as Key to B2B Commerce Evolution

As businesses of all sizes across a multitude of verticals seek more efficient ways to manage payments and working capital, embedded finance is emerging as a transformative force in B2B commerce.

That’s the view of Alan Koenigsberg, senior vice president and global head of large, middle market, industry verticals and working capital solutions at Visa, who told Karen Webster that consumer-like experiences online will help bring analog B2B interactions fully into the digital realm.

Koenigsberg — interviewed for PYMNTS’ “What’s Next in Payments” series — emphasized that while embedded finance has been a staple in consumer eCommerce for years, its application in the B2B space is gaining momentum. However, there will not necessarily be a hockey stick adoption curve.

“We’re likely to see larger firms take up the embedded finance mantle, and smaller enterprises will follow suit,” he said.

In the meantime, he said he believes the adoption of certain back-office technologies such as treasury workstations and enterprise resource planning (ERP) systems will present treasurers with data to help them see additional working capital benefits by “doing something different — and then you’ve added value. That’s a big part of what Visa does.”

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The Importance of Scale

Koenigsberg highlighted the role of scale in driving the adoption of embedded finance across the financial supply chain. He emphasized that while technology is essential, the real challenge lies in achieving scalable solutions that can meet the diverse needs of various stakeholders.

“The field is littered with non-scale solutions built in a way that was not for that customer,” he said.

He explained that scalable embedded finance solutions must adapt to the specific needs of businesses, particularly in the B2B sector. This approach ensures that financial products can seamlessly integrate into existing workflows, thereby reducing friction and enhancing user experience.

One of the key innovations Visa has focused on is the reassembly of financial products through partnerships, such as with SAP’s Taulia. The partnership brings together Visa’s digital payments technology and Taulia virtual cards, a solution that integrates with SAP’s ERP offerings and business applications.

The importance of scale is also evident in the broader context of working capital management. Koenigsberg pointed out that effective working capital solutions can enhance the financial efficiency of businesses, especially in a fluctuating economic environment marked by rising interest rates and changing market dynamics.

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The Working Capital Framework

Central to the discussion of innovations in embedded finance is the concept of working capital management. The recent period of rising interest rates has brought renewed focus to accounts receivable processes, after a decade of developments primarily centered on accounts payable and buyer-led solutions.

“It does feel like a little bit of the ‘Back to the Future’ kind of comment,” Koenigsberg said, noting the shift in focus. However, he stressed that the goal remains to make transactions easier for both buyers and sellers, regardless of their size or relative market power.

Visa’s role in this evolving landscape is as a connector of commerce, according to Koenigsberg. He said the company aims to facilitate connections between financial institutions and between different elements of the financial value chain on a global scale. This position allows Visa to adapt solutions from one market to another, sharing information and making innovations more widely applicable.

Koenigsberg highlighted the importance of industry specialization in developing effective embedded finance solutions.

“The winners here will be industry specialists,” he predicted, pointing to sectors like aerospace and fleet as areas where deep industry knowledge will be crucial for building trust and creating tailored solutions.

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The transformation of various verticals has been pushed toward a “tipping point” as younger generations, particularly Generation Z consumers, become more prevalent in the workforce, Koenigsberg said. He suggested that younger professionals entering the business world are questioning why their work experiences don’t match the digital experiences they’re accustomed to in their personal lives.

Technology Challenges

The push for embedded finance in B2B is not without challenges. Koenigsberg acknowledged that while the technology piece can be daunting at first, it’s often the easiest part of the equation. The bigger challenge is changing established processes and overcoming organizational inertia.

To address these challenges, Koenigsberg stressed the importance of making solutions “out-of-the-box ready” for corporate customers.

Looking ahead, Koenigsberg said he sees 2024 as a pivotal year for embedded finance in B2B commerce. With many of the technological pieces now in place and a growing demand for more efficient processes, the time has come for action.

“As we go through the midpoint of this year, it’s time for execution,” he said. “It’s time to go live.”

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He emphasized the need for companies to spend more time listening to customers as they build and adapt their solutions, ensuring they’re easy to implement and truly meet business needs.


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The CFO who turned Adobe’s finance department into an AI lab | Fortune

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The CFO who turned Adobe’s finance department into an AI lab | Fortune

Finance chief Dan Durn is turning Adobe’s finance organization into an early proving ground for agentic AI—using autonomous software agents to forecast results, scan contracts, and even answer hundreds of thousands of emails.

The push mirrors Adobe’s broader strategy around agentic AI. For customers, the company lets them choose models, combine them with their own data and Adobe’s, and point agents at specific business outcomes.

Internally, Durn, who is also in charge of technology, security and operations, has taken a similar approach to finance: pairing a rules-based, data-heavy function with AI, within a structure where finance, IT, and security report to one leader so pilots can move to production quickly. “Accuracy is non-negotiable,” he adds; that’s why Adobe is investing in structured data and governance so it can move fast without sacrificing precision, he says. 

The rise of AI is rapidly reshaping corporate leadership, accelerating turnover and elevating executives who can deliver fast, tangible results. Even long-tenured leaders face increasing pressure from investors to move aggressively on AI. Recent leadership changes, including the announced retirement of Adobe CEO Shantanu Narayen, highlight how little patience markets now have for perceived hesitation. At the same time, Adobe reported that annualized revenue from its AI-first products more than tripled year over year in its first quarter of fiscal 2026, which ended Feb. 27. Across Fortune 500 companies, this dynamic is creating a new internal proving ground where executives are judged by how effectively, and how quickly, they deploy AI to drive growth, efficiency, and innovation.

Using AI in finance

Inside finance, Durn groups AI use into three buckets: forecasting, anomaly detection, and general productivity.

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For forecasting, AI uncovers patterns and signals in data that would be difficult for humans to detect quickly, he explains. Anomaly-detection agents flag performance that’s unexpectedly strong or weak—“things that can get lost in the sea of data”—so finance can intervene faster, he says.

However, Durn says the best examples now sit in productivity, citing three use cases:

1. Extracting information from PDFs

One of the most developed use cases involves “containers” of information—collections of PDFs such as investor transcripts, quarterly reports, and analyst research. Finance teams use Adobe’s PDF Spaces to load documents into a shared digital workspace and use an agentic AI assistant to surface themes, insights, and messaging cues in minutes rather than hours.

A recent Forrester TEI study found Acrobat’s agentic AI Assistant increases efficiencies in document summarization and analysis by 45%. Durn says that matters because “the world’s information lives in PDF,” and AI that turns static content into insights that can be used.

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2. Cutting contract review time in half

Adobe is also using agentic AI to overhaul contract reviews across finance and procurement functions including revenue assurance, contract operations, product fulfillment, and vendor management. Instead of finance professionals combing through every clause, an AI assistant scans thousands of contracts, highlights provisions relevant to each function, and flags non-standard terms.

The system has cut review time roughly in half, speeding individual reviews and allowing teams to query the entire contract repository—for example, identifying which contracts include auto-cancellation features or foreign-exchange adjustment windows, Durn says. Adobe built its first prototype by April 2024 and began onboarding teams in January 2025.

3. Automating “common” inboxes

A third area is the “common inboxes” that handle high-volume internal and external email—shared addresses for sales, treasury, finance, and supplier questions. Adobe deployed an agentic AI assistant that auto-tags, prioritizes, routes, and, when criteria are met, auto-responds to emails. Typical queries include supplier billing issues or standard credit-quality questions coming into the treasury from Salesforce.

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“In 2025 alone, the system auto-responded to about 300,000 emails across 19 inboxes, saving more than 5,000 hours of manual work and freeing teams to focus on more complex issues,” he says. The tool took about six months to build; beta teams began using it around August 2024, with full rollout in January 2025.

The payoff, he stresses, isn’t headcount cuts but the ability to scale more efficiently as Adobe grows.

Grassroots ideas, decade-long build

Durn traces these finance use cases to Adobe’s long AI journey and a bottom-up idea pipeline. The company has invested in machine learning and AI for more than a decade, initially to understand customer usage patterns and embed intelligence into products—work that laid the groundwork for generative and agentic AI.

Many of the best applications come from “reaching down into the organization” and asking employees where AI could remove friction or make their jobs easier, he says. There are more ideas than capacity, so the team prioritizes those with the greatest impact.

When deciding whether to green-light AI investments, Durn focuses on organizational velocity—the ability of back-office functions to keep pace with faster product innovation. If finance doesn’t adopt AI, he argues, it risks becoming a “rate limiter of growth.”

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The actual spend is modest, he adds; much of the work involves change management and process redesign layered onto Adobe’s technology.

Durn’s perspective on change management coincides with new research from McKinsey. To capture the full value of AI, organizations need to go beyond “a piecemeal approach and push for a double transformation—both technical and organizational—that includes reimagining how work gets done across functions and workflows,” according to the report. While 88% of organizations surveyed are now experimenting with AI, fewer than 20% report tangible bottom-line results,, the research finds.

How AI is changing his own job

For his own workflow, Durn relies on AI primarily for insight generation. Ahead of earnings, his team loads pre-earnings research reports, Adobe filings, and peer transcripts into an AI-powered workspace to surface themes and likely investor questions.

Scripts and Q&A preparation are then run through models with guardrails to test whether messaging addresses those themes and to ask, “If I were an investor, what are my key takeaways?”

He sees it as a useful check on clarity and consistency—using AI to validate instincts and sharpen how Adobe communicates with the market.

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UST Finance Students Compete on Global Stage in CFA Research Challenge

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UST Finance Students Compete on Global Stage in CFA Research Challenge

A select team of students from the University of St. Thomas’ Cameron School of Business has officially launched its bid for the FY 2025–2026 Texas Region CFA (Certified Financial Analyst) Institute Research Challenge, a prestigious competition often referred to as the “Investment Olympics” for university students. 

The CFA Institute Research Challenge is an annual competition that provides university students with hands-on mentoring and intensive training in financial analysis. The competition tests students’ analytical, valuation, report writing and presentation skills, challenging them to take on the role of real-world research analysts. The 2025–2026 cycle involves more than 6,000 students from more than1,000 universities worldwide. 

Representing UST, the team is comprised of Team Captain Chih Jung Ting, MSF; Vice-Captain Daria Kostyukova, BBA/MSF; Reginald Paolo Laudato, BBA/MSF; Simon Wong, BBA in Finance; and Anjali Sebastian, BBA in Finance. 

Anjali Sebastian

The team of five students has been selected to conduct an exhaustive equity analysis of a target company, competing against top-tier universities from around the Texas area. 

“Taking part in the CFA Research Challenge has been the most intense and rewarding experience of my academic career,” said Chih Jung Ting, team captain. “We aren’t just reading case studies anymore—we are digging into real balance sheets, forecasting real economic shifts, and learning how to defend our ideas under pressure. It’s given us a true taste of what it means to be an analyst.” 

The team is supported by Department Chair of Economics and Finance Dr. Joe Ueng, CFA, and faculty advisor Dr. Dan Hu. Assisting the team was industry mentor Matt Caire, CFA, CFP®, CMT from Vaughan Nelson, a seasoned professional who provides guidance on the intricacies of equity research. 

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“Our participation in the CFA Research Challenge is a testament to the caliber of our students and the strength of our curriculum,” said Dr. Ueng. “By applying advanced financial theory to a live market scenario, our students demonstrate that they are not just learners, but emerging professionals ready to contribute to the global financial community. We are incredibly proud of their dedication to academic excellence.” 

Dr. Sidika Gülfem Bayram, the Cullen Foundation Endowed Chair of Finance and UST associate professor of Finance said participating in the CFA Research Challenge this year creates a pivotal moment for UST students.  

“I’m impressed to see our students apply their curriculum knowledge to meet the depth and vast nature of the analysis required in such a fierce competition,” Dr. Bayram said. “I’m so proud of the effort the students put into the challenge.” 

This year, the team has been tasked with analyzing Green Brick Partners, a publicly traded company in the consumer cyclical sector. During the past several months, the students have dedicated more than 150 hours to conducting a deep-dive analysis of the company’s business model and industry position, interviewing company management and financial experts, building complex financial models to determine the stock’s intrinsic value, and compiling an “Initiation of Coverage” report with a buy, sell or hold recommendation. 

“Participating in the CFA Research Challenge allows our students to bridge the gap between classroom theory and the fast-paced world of investment management,” said Dr. Hu. “It demands a level of rigor and professional ethics that prepares them for the highest levels of the finance industry.” 

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The team will presented its findings and defended its recommendation before a panel of judges from leading investment firms at the CFA Society local final in late February. Winners of the local competition will advance to the subregional and regional rounds, with the goal of reaching the global finals in May 2026. 

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Town Finance Director To Step Down In April

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Town Finance Director To Step Down In April

Nantucket’s municipal finance director Brian Turbitt has announced his resignation and will leave his position with the town on April 21st.

“With mixed emotion, I have submitted my resignation from the position of Town of Nantucket Director of Municipal Finance, effective April 21, to pursue an opportunity off-island,” Turbitt wrote in a message to the Current. “I have thoroughly enjoyed working with Town Manager Libby Gibson and her administration during the past 12 years and am extremely proud of all we have accomplished as a team. My time on Nantucket has been the experience of a lifetime, and one for which I am truly grateful and will never forget.”

Turbitt told the Current that despite his resignation, he will still attend the Annual Town Meeting in his current role on May 4th. Turbitt often presents and defends many of the town’s budget requests during the meeting, which falls just weeks after his scheduled departure date.

As the town’s chief financial officer, Turbitt oversees the town’s budget, guiding the $170 million operation. Turbitt has been with the town since 2014, but his 12-year tenure will end next month.

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