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The business of Bigfoot: Sasquatch tourism brings cryptid-curious to Colorado

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The business of Bigfoot: Sasquatch tourism brings cryptid-curious to Colorado


For $650 a head, Jim Myers leads cryptid-curious folks from around the world into the wilderness of Colorado’s Park County for a three-day camping expedition in search of the elusive Bigfoot.

Myers’s business, Rabbit Hole Adventures, provides tents, meals, guides, first aid kits and satellite phones as part of the quest. He also brings night-vision binoculars, thermal imagers and cameras.

To tackle the trek on horseback, Myers charges $1,400 a person. For a Sasquatch search easier on the wallet, the lifelong Bigfoot devotee hosts $125 night hikes with the hopes of catching a glimpse of the hairy creature. On expeditions he’s deemed successful, Myers said trekkers have witnessed a pair of uniquely glowing eyes through the trees or large, expertly woven branches forming a Sasquatch nest as evidence the mythical forest-dweller walks among us.

“Bigfoot is a lot more mainstream than it used to be,” Myers said “The number of people openly interested in the topic as opposed to not wanting people to know they’re interested for fear of being considered a nutcase has definitely increased. America is infatuated with Bigfoot.”

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Jim Meyer, owner of Sasquatch Outpost, poses for a portrait at the outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)

Bigfoot can mean big business for Colorado’s rural and mountain towns. The National Paranormal Network hosts annual Bigfoot Adventure Weekends in Colorado to gather Sasquatch lovers to search for the creature, an activity often referred to as Squatchin’. Bigfoot-hunting professionals host private forest tours to show off their Sasquatch know-how and sighting spots. And businesses across the state rent out shuttles, cars or bikes for Bigfoot hunts.

Myers has been a Bigfoot aficionado since he was a kid after laying eyes on the famed Patterson-Gimlin film, footage captured in 1967 depicting a large, hairy creature walking on two legs through a Northern California forest.

The cryptid consumed Myers’ life so wholly that when he and his wife were rebuilding a 150-year-old grocery store in Bailey in 2012, they ditched the groceries and dedicated the store to Bigfoot instead.

Now the Sasquatch Outpost — a souvenir shop and museum dedicated to all things Bigfoot —  is one of the more well-visited attractions in Bailey, Myers said.

“For a little town like Bailey, it’s a very popular destination,” Myers said. “We send people to the local restaurants, the gift stores and things just because once they’re in Bailey, then they want to do other things. We try to help everybody else along, as well.

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Bigfoot travellers

It’s not easy to gauge Sasquatch’s economic footprint in Colorado. Believe it or not, the state doesn’t track the financial impact of Bigfoot tourism.

The Denver Post emailed the state tourism office requesting an interview to discuss the impact that unusual tourist attractions have on smaller, rural communities. The message was forwarded to an outside public relations firm, which declined to set up an interview.

“I actually do not know that much about Bigfoot tourism in Colorado,” a representative of Handlebar Public Relations conceded.

But Kevin McDonald, the special events coordinator for the town Estes Park, was game for a cryptid conversation.

The Larimer County town that serves as the gateway to Rocky Mountain National Park has hosted the Bigfoot Days Festival since 2019, luring Sasquatch enthusiasts from near and far.

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“We celebrate all things Squatchy,” McDonald said.

About 5,000 people attend the festival, which features Bigfoot-themed vendors, Sasquatch celebrities from reality television shows like “Finding Bigfoot,” live music by the likes of Denver-based band That Damn Sasquatch, a contest to see who can do the best Bigfoot call and more.

The night before the event — Estes Park already Squatched it up in 2024, but the 2025 festival is set for April 26 — is the Bigfoot BBQ, where 150 people purchase tickets for an intimate dining experience with their favorite Sasquatch celebrities. This year, the dinner attracted people from eight states, McDonald said.

“It’s a very engaged crowd, and people do travel for their Bigfoot,” he said.

Nearly 75% of surveyed festival attendees said they came to Estes Park specifically for Bigfoot Days, McDonald said, according to a 2024 economic development survey of the event. More than 72% of people surveyed said they stayed in Estes Park and 88.2% said they spent the night in commercial lodging for an average of two nights.

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According to the most recent state tourism report, visitors who stayed in a Colorado hotel, motel, or short-term vacation rental spent a combined $17.3 billion in 2022. Travel spending in Colorado increased 25.2% from $22.1 billion in 2021 to $27.7 billion in 2022, the state tourism report found.

Estes Park and its surrounding forests are ripe with Bigfoot lore.

A Sasquatch peers through a window displayed at the Sasquatch Encounter Discovery Museum of The Sasquatch Outpost in Bailey, Colorado on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)
A Bigfoot peers through a window displayed at the Sasquatch Encounter Discovery Museum of The Sasquatch Outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)

That’s why Andy Hitch, owner of Estes Park ATV and Jeep rental shop Backbone Adventures, said he wrote a blog post advertising an ATV travel guide for spotting Bigfoot.

Initially, Hitch was reticent to share his own Sasquatch encounters, having grown up in the mountains around Estes Park.

“I’m not huge into it,” he told The Post, admitting there was “a rumor mill” about spotting the creature.

Later, Hitch admitted to an experience of his own while dirt-biking through the mountains 14 years ago.

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“Something ran in front of me,” he said. “It was tall and had dark-colored hair. I can’t say exactly what it was, but I don’t get riled about anything, and this made the hair on the back of my neck stand up. I’m not saying I saw something, but I’m not saying I didn’t.”

Hitch figured others might be looking to have a similar encounter. He was right.

Since writing his post, folks come to his business looking for an ATV or Jeep to get further back into the forest, he said, in the hopes of spying Bigfoot.

“Get out there and keep your eyes open,” Hitch said. “Who knows what you’re going to see out there? You might find antlers. You might just see Bigfoot.”

A large cutout of Bigfoot stands beside The Sasquatch Outpost in Bailey, Colorado on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)
A large cutout of Bigfoot stands beside The Sasquatch Outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)

“The wonder and mystery of what we don’t know”

The Bigfoot hunting expeditions don’t generate enough income for Myers to make a living. His bread and butter is the Sasquatch Outpost store and museum, while the expeditions are more of a hobby to continue fueling his passion, he said.

What keeps Myers and other Squatchers hooked?

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“It’s the magic of the whole paranormal cryptid world,” Myers said. “Bigfoot is just one of the many unidentified, uncategorized species in the world. If Bigfoot are real — and they are — what else could be real? Are fairies real? Dogmen? Mothmen? It’s the wonder and mystery of what we don’t know and understand.”

Last year, a Bigfoot sighting in southwest Colorado went viral after photos and video taken from the Durango & Silverton Narrow Gauge Railroad showed a Bigfoot-esque creature traipsing through nature. Debates ensued about whether the sighting was a marketing campaign or prank.

The Post reached out to the Durango & Silverton Narrow Gauge Railroad to see whether the sighting sparked more Bigfoot believers to come aboard, but the train folks were tightlipped.

Bigfoot has a number of talents most don’t know about, Myers said, including mind-reading and the ability to put thoughts into people’s brains.

Another skill? The ability to draw a crowd.

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People from all over the globe have ventured out for Myers’ expeditions, he said, but even more have visited the museum and store to gaze upon the wonders of a 6-foot-tall fiberglass Bigfoot replica and a 7-foot-3-inch animatronic Sasquatch. Around 90,000 people have braved the cryptid models, plaster footprints, video footage and educational information in the museum over the years, he said.

Myers houses the merchandise — Bigfoot and Yeti salt-and-pepper shakers, plush toys, boxer briefs, Bigfoot foot-shaped soap and more — among 27 real trees he brought inside. He built a cave system for kids to run through and a small theater where Myers gives “cave talks” — his version of TED talks.

“You won’t find any store like it in the world,” Myers said.

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Kinsey Anderson, front, and Misty Cosmos of Denver find the Bigfoot family in the Sasquatch Encounter Discovery Museum at The Sasquatch Outpost in Bailey, Colorado on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)
Kinsey Anderson, front, and Misty Cosmos, of Denver, find the Bigfoot family in the Sasquatch Encounter Discovery Museum at The Sasquatch Outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)



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Colorado’s unaffiliated voters, who make up half the electorate, hold dim view of both parties, poll finds

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Colorado’s unaffiliated voters, who make up half the electorate, hold dim view of both parties, poll finds


Pitkin County residents can cast their ballots in person at designated voting locations through Election Day.
Madison Osberger-Low/The Aspen Times

An overwhelming majority of Colorado’s unaffiliated voters say they reject both major parties and want to see Democrats and Republicans become more moderate, according to the findings of a new statewide poll. 

Let Colorado Vote, a nonprofit founded by Kent Thiry, a multimillionaire and the former CEO of the Denver-based dialysis company DaVita, commissioned a survey of 1,210 active voters last month to gauge the sentiments of unaffiliated voters. 

The poll was conducted by Keating Research from Nov. 10-17, and included 600 unaffiliated voters, 300 Democrats, 300 Republicans, and 10 others. The poll had an overall margin of error of 2.8 percentage points, and a 4 percentage point margin of error for unaffiliated voters. It had a 3.2 percentage point margin of error for likely 2026 voters. 



Currently, 49.7% of all active Colorado voters are unaffiliated, a figure that has grown in recent years as political party registration shrinks. By comparison, just 25% of active registered voters are Democrats, and 23% are Republicans. Unaffiliated voters make up the majority of active voters in 21 Colorado counties, including Summit, Grand, Eagle, Garfield, Routt and Pitkin. 

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Thiry has been heavily involved in efforts to reshape Colorado’s political system in ways that give unaffiliated voters more voice. He was at the forefront of a successful 2016 ballot initiative that opened party primary elections to unaffiliated voters, and a 2018 measure that put redistricting in the hands of independent redistricting commissions, rather than state lawmakers. 



Thiry said the results of last month’s poll dispel the theory that the state’s growing unaffiliated electorate is due to the state’s automatic voter registration. The poll found that more than 8 in 10 unaffiliated voters said they chose their status intentionally, rejecting both major parties. Most unaffiliated voters, 54%, also chose to refer to themselves as “independent.” 

“Some partisans like to say, ‘Oh, independents are just too lazy, and they like to default to being an independent,” Thiry said during a virtual briefing last week on the poll results. “Not true. Look at the data — 85% of people chose to be an independent. It was a conscious decision.” 

From left: Former Davita CEO Kent Thiry, former Denver clerk Amber McReynolds, Colorado Democratic Party Chair Shad Murib, Colorado Democrat General Counsel Martha Tierney, Executive Director the Colorado Clerks Association Matt Crane and Boulder County Clerk & Recorder Molly Fitzpatrick discuss open primaries and ranked choice voting during a forum hosted by The Colorado Sun in Denver on Sept. 27, 2024.
Elliott Wenzler/Summit Daily archive

Unaffiliated voters who were surveyed said they want Democrats and Republicans to move away from the extreme flanks of their parties. Sixty-four percent said they want Democrats to become more moderate, compared to 65% who want the Republican Party to become more moderate. 

When asked which party has become the most extreme, a plurality of unaffiliated voters, 45%, said Republicans, while 36% said Democrats and 14% said both. Despite their dim view of the two political parties, unaffiliated voters still tend to vote for a Democratic or Republican candidate during elections, and usually lean toward Democrats. 

Thirty-five percent said they usually or always vote for the Democratic candidate, while 35% said they sometimes vote for a Democrat and sometimes a Republican. Twenty-six percent said they always or usually vote for the Republican.

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Thiry is critical of Colorado’s current primary system, in which candidates from the same party compete to be their party’s nominee in a general election, arguing that it gives unaffiliated voters fewer choices, since they must choose to vote in one party’s primary. 

In heavily partisan districts, the primary is often the election of consequence, with the winning candidate usually cruising to victory in the general election. 

“The current system tends to drive an excessive percentage of candidates who are far-left or far-right, and it is much more difficult for an independent to pick someone who hangs around center-left or center-right,” Thiry said, adding that unaffiliated voters tend to vote for the “person, not the party.”

More than 7 in 10 unaffiliated voters said Congress is dysfunctional, not representative, and their vote doesn’t really matter. A similar number said they are frustrated with how often only a single candidate runs in primary elections. 

Unaffiliated voters’ negative view of the political establishment extends from federal offices to the state level. Sixty-two percent view President Donald Trump unfavorably compared to 37% in favor, while 57% view the Colorado Republican Party unfavorably compared to 37% in favor. 

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They have a 56% unfavorable-to-39 % favorable view of the Colorado Democratic Party and a 48% unfavorable-to-36 % favorable view of the state legislature, which Democrats control. 

Pitkin County voters prepare their mail ballots at a designated voting area ahead of Election Day.
Madison Osberger-Low/The Aspen Times

Chris Keating, who runs the polling firm that conducted the survey, said the “largest defining characteristic of Colorado’s registered independent voters is that they are younger.” 

Sixty-six percent of voters aged 18-34 are registered as unaffiliated. Keating’s poll found that the median age of an unaffiliated voter is 42, compared to 49 for Democrats and 54 for Republicans. Keating added that Hispanic active voters and men are slightly more likely to be unaffiliated. 

Other findings from the poll include: 

  • The top three issues for unaffiliated voters in Colorado are housing affordability and the cost of living, taxes, spending and budget issues, and political leadership and polarization
  • Fifty-two percent of unaffiliated voters say Colorado is on the wrong track, compared to 41% who say it is heading in the right direction 
  • Unaffiliated voters trust Republicans significantly more than Democrats when it comes to crime, and slightly more on immigration. They trust Democrats significantly more on issues of education, democracy and voting, the environment and conservation, and slightly more when it comes to inflation and the cost of living 
  • Sixty percent of unaffiliated voters favor keeping the Taxpayer’s Bill of Rights in place as a way of keeping government spending in check and giving voters the final say on tax increases, compared to 26% who say TABOR should be repealed because it prevents the state from adequately funding schools, roads and health care
  • In a generic matchup of congressional candidates, 44% of unaffiliated voters said they would vote for the Democratic candidate, compared to 38% who said they would vote for the Republican candidate if the election were held today
  • Of 916 likely 2026 voters surveyed, Democrats hold a 14-percentage-point lead in the generic congressional matchup, and Trump’s favorability is minus 27 percentage points

To remedy some voter dissatisfaction and give Coloradans more choice in elections, Thiry advocated for moving to an “open” primary system, in which candidates of all political backgrounds can compete on a single ballot that is open to all voters, regardless of their party affiliation. 

“I get accused all the time of wanting to destroy the two-party system — I think they’re doing a great job of destroying it themselves,” Thiry said. “What we’re proposing is to save that, to get them back to where they’re representing the core Americans who are center-left, center-right and center-center.” 

Thiry pushed for open primaries in 2024 as part of Proposition 131, which sought to abolish party primaries for congressional races and state elections in favor of an open ballot. The measure would also have instituted ranked-choice voting in general elections for those same races. Unite America, a national nonprofit that Thiry co-chairs, has led similar election reform measures in more than a dozen other states. Still, Proposition 131 was ultimately rejected by voters in Colorado last year. 

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Curtis Hubbard, a Colorado political strategist who served as a spokesperson for the Proposition 131 campaign, said a post-election assessment found that most voters supported open primaries but were confused by ranked-choice voting.

“When voters are confused, they default to ‘No,’” Hubbard said. “The open primary is something that voters actually like. They like the idea of being able to support candidates, the best candidates, on the ballot regardless of party.” 

Proposition 131 was defeated by just over 7 percentage points, with 53.5% of Colorado voters against the measure and 46.5% in favor. Thiry signaled there will be future attempts to revive the effort. 

“We got awfully close, despite the complexity of our proposal,” Thiry said. “The reservoir of support was very strong, and going forward, we’re probably going to pay more attention to the fully open primary than ranked choice voting, in the short term.”

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What I’m Hearing: Colorado keeps retooling, another Liga MX bid and more around MLS

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What I’m Hearing: Colorado keeps retooling, another Liga MX bid and more around MLS


The offseason in MLS is in full swing and The Athletic has you covered on all the latest breaking news.

Here’s the latest I’m hearing around the league…

Colorado Rapids to acquire Sealy

The Rapids are finalizing a deal to acquire Trinidad and Tobago international winger Dante Sealy from CF Montréal, sources briefed on the situation tell The Athletic. Montréal will receive around $2 million GAM from the Rapids, sources add.

Sealy, 22, was a highly rated graduate of FC Dallas’ academy and moved to Montréal ahead of the 2025 season, enjoying a breakout campaign with nine goals and two assists.

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Colorado is among the most aggressive teams in the trade market, seeking young, domestic-based talent, and Sealy is the latest example. He previously spent two seasons with PSV’s second team as well, where he made 54 appearances.

It’s a busy winter of change for the Rapids, who will name Tottenham assistant Matt Wells their next head coach, The Athletic reported last week. He has been involved in player acquisition decisions.

CF Monterrey bid for Orellano

Liga MX’s Monterrey has submitted a bid to sign Luca Orellano from FC Cincinnati, sources briefed on the situation tell The Athletic. Orellano was the subject of bids from Cruz Azul last winter, but ultimately signed a new contract to stay.

Orellano, 25, is a natural winger who has excelled in a wingback role for Cincy. He had a strong debut season with 10 goals and seven assists in 2024 but didn’t match that output this past year as he struggled with injury. He had two goals and six assists in just under 2,000 minutes.

Monterrey is one of the highest-spending Liga MX clubs and has acquired talent from MLS clubs before – including from Cincinnati, when Los Rayados signed forward Brandon Vazquez in 2024.

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Orlando City to sign Coronel

Orlando City is finalizing a deal to sign Paraguay international goalkeeper Carlos Coronel, sources briefed on the deal tell The Athletic.

Coronel is a free agent after departing the Red Bulls this winter. He was one of the best players in this free agency class.

Orlando was looking to sign a new starting goalkeeper after longtime backstop Pedro Gallese departed this winter when his contract expired.

Coronel, 28, made 180 appearances for the Red Bulls, an anchor for their playoff run to reach MLS Cup in 2024, where they fell to the LA Galaxy. He made 31 MLS appearances in 2025.

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Coronel has nine caps for Paraguay, starting the first six matches in World Cup qualifying. Paraguay, which will open the 2026 World Cup as the co-host U.S.’s first opponent, secured qualification in September.

Orlando has been busy to kick off its offseason, with The Athletic previously reporting the club is finalizing deals for a pair of highly-rated young Brazilian talents via the U-22 initiative: Tiago from Bahia and Luis Otávio from Internacional.

Red Bulls sign Che

The Red Bulls have signed American defender Justin Che from Brøndby, sources briefed on the deal tell The Athletic.

Che, 22, is a graduate of Dallas’ academy and a former U.S. youth international. He has bounced around in recent years, including stints in Germany with the youth setups at Bayern Munich and Hoffenheim.

The versatile defender, who can play right back or right centerback, gives the Red Bulls – and new manager Michael Bradley – options in defense.

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Che made 15 MLS appearances for Dallas before heading to Europe. He made 24 appearances for Hoffenheim’s second team.

It’s a busy winter for the Red Bulls, with The Athletic previously reporting the club is finalizing deals to send Peter Stroud to Minnesota United and Lewis Morgan to San Diego FC.

Bartlett asks D.C. to speak about future

D.C. United center back Lucas Bartlett is attracting interest on the trade market and has asked the club to discuss his future, sources briefed on the situation tell The Athletic.

Teams around MLS have called D.C. about a potential deal, as well as a club in Europe, sources say. Bartlett, 28, joined D.C. United ahead of the 2024 season and has been a key starter the last two years, making 67 appearances.

The aerially dominant center back spent time with FC Dallas and St. Louis City in his career as well.

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United States Postal Service offers reward after mail carrier robbed in Denver

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United States Postal Service offers reward after mail carrier robbed in Denver



The United States Postal Service is offering a reward for information on the person who robbed a Denver mail carrier this weekend.

According to the USPS Inspection Service, a man approached the letter carrier around 9:45 am.n. on Friday near Roslyn Street and 8th Place. Officials said he was around 5’5″ and was wearing a black mast, black jacket, blue jeans and black shoes. The USPS says a possible firearm was tucked in his belt.

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They are offering a $150,000 reward for information that leads to the arrest and conviction of the person responsible for the robbery.

The USPS encouraged anyone with information on the case to contact their inspection service at 1-877-876-2455 or make a report online.

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